ผู้เข้าชมเว็บไซต์ของคุณ

ประเภทกลุ่มเป้าหมายที่ง่ายที่สุดประกอบด้วยผู้เข้าชมเว็บไซต์ของคุณ

ข้อกำหนดเบื้องต้น

คุณต้องทำดังนี้เพื่อสร้างและกำหนดกลุ่มเป้าหมาย

1. อ่านนโยบายสำหรับการโฆษณาตามความสนใจและสถานที่ตั้ง คุณไม่สามารถใช้ข้อมูลที่ละเอียดอ่อนเกี่ยวกับผู้ใช้เพื่อสร้างกลุ่มเป้าหมาย

2. ตั้งค่าแท็ก Google

   ผู้ลงโฆษณาที่ต้องการสร้างรายการผู้ใช้ตามพฤติกรรมของแอปบนอุปกรณ์เคลื่อนที่ควร ใช้ Firebase SDK หรือทำงานร่วมกับ SDK ของบุคคลที่สามเพื่อติดตามพฤติกรรมในแอป

ดึงข้อมูลแท็ก Google

บัญชี Google Ads ทั้งหมดมีแท็ก Google ระดับบัญชีเพียงแท็กเดียว ซึ่งจะสร้างขึ้นโดยอัตโนมัติเมื่อเปิดบัญชี

คุณดึงข้อมูลแท็ก Google ใน UI ของ Google Ads ได้โดยทำตามวิธีการของศูนย์ช่วยเหลือ หรือใน Google Ads API โดยการสร้าง RemarketingAction จากนั้นดึงข้อมูลแท็ก Google โดยออกคำขอ GoogleAdsService.searchStream โดยใช้แหล่งข้อมูล remarketing_action

SELECT
  remarketing_action.id,
  remarketing_action.name,
  remarketing_action.tag_snippets
FROM remarketing_action
WHERE remarketing_action.resource_name = 'REMARKETING_ACTION_RESOURCE_NAME'

ติดตั้งแท็ก Google ในเว็บไซต์หรือแอป

ขั้นตอนต่อไปคือการติดตั้งแท็ก Google ในทุกหน้าของเว็บไซต์ ดูข้อมูลเพิ่มเติมเกี่ยวกับการเพิ่มแท็ก Google ลงในเว็บไซต์หรือแอปบนอุปกรณ์เคลื่อนที่

หากคุณวางแผนที่จะสร้างกลุ่มเป้าหมายตาม URL ของหน้าที่เข้าชมเท่านั้น คุณไม่จำเป็นต้องแก้ไขแท็ก Google หากคุณกำลังใช้พารามิเตอร์ที่กำหนดเอง คุณต้องแก้ไขแท็กให้รวมพารามิเตอร์เหล่านั้น ตามรายละเอียดในกลยุทธ์ขั้นสูงสำหรับการติดแท็กและสร้างรายการรีมาร์เก็ตติ้ง

คุณใช้ผู้ช่วยแท็กของ Google เพื่อตรวจสอบ การติดตั้งแท็กได้

พารามิเตอร์แท็ก Google ในตัว

คุณใช้พารามิเตอร์รีมาร์เก็ตติ้ง url__ ในตัวเพื่อกำหนดเป้าหมายรายการผู้ใช้โดยอิงตาม URL ที่ผู้ใช้เคยเข้าชมในเว็บไซต์ได้ ดังที่แสดงในตัวอย่างผู้เข้าชมเว็บไซต์

พารามิเตอร์แท็ก Google ที่กําหนดเอง

คุณเพิ่มพารามิเตอร์แท็ก Google ที่กำหนดเอง ลงในแท็ก Google เพื่อสร้างรายการผู้ใช้ที่ปรับให้เหมาะกับคุณมากขึ้นได้

ก่อนที่จะสร้างพารามิเตอร์ที่กำหนดเอง โปรดดูรายการพารามิเตอร์ที่กำหนดไว้ล่วงหน้าเพื่อดูว่ามีที่เหมาะกับกรณีการใช้งานของคุณอยู่แล้วหรือไม่ การใช้พารามิเตอร์ที่กำหนดไว้ล่วงหน้า ช่วยให้ผสานรวมกับฟีเจอร์รีมาร์เก็ตติ้งอื่นๆ ของ Google Ads ได้ง่ายขึ้น

สร้างรายการผู้ใช้

คุณต้องสร้างรายการผู้ใช้ที่มีผู้ที่ทริกเกอร์แท็กรีมาร์เก็ตติ้งที่กำหนดค่าบนเว็บไซต์ สร้างและจัดการรายชื่อผู้ใช้ด้วย UserListService

หากต้องการสร้างรายการที่รวมทุกคนที่เข้าชมหน้าเว็บในเว็บไซต์ ให้ตั้งค่าช่อง rule_based_user_list ของ UserList ด้วยออบเจ็กต์ RuleBasedUserListInfo

ถัดไป ให้ระบุช่อง FlexibleRuleUserListInfo ในออบเจ็กต์ RuleBasedUserListInfo ซึ่งมีกฎที่กำหนดเป้าหมายไปยังผู้ที่เข้าชมเว็บไซต์

ตัวอย่างโค้ดสำหรับสร้างรายการผู้ใช้ที่อิงตามกฎ

Java

private String createUserList(GoogleAdsClient googleAdsClient, long customerId) {
  // Creates a rule targeting any user that visited a url containing 'example.com'.
  UserListRuleItemInfo rule =
      UserListRuleItemInfo.newBuilder()
          // Uses a built-in parameter to create a domain URL rule.
          .setName("url__")
          .setStringRuleItem(
              UserListStringRuleItemInfo.newBuilder()
                  .setOperator(UserListStringRuleItemOperator.CONTAINS)
                  .setValue("example.com")
                  .build())
          .build();

  // Specifies that the user list targets visitors of a page based on the provided rule.
  FlexibleRuleUserListInfo flexibleRuleUserListInfo =
      FlexibleRuleUserListInfo.newBuilder()
          .setInclusiveRuleOperator(UserListFlexibleRuleOperator.AND)
          // Inclusive operands are joined together with the specified inclusiveRuleOperator.
          .addInclusiveOperands(
              FlexibleRuleOperandInfo.newBuilder()
                  .setRule(
                      UserListRuleInfo.newBuilder()
                          .addRuleItemGroups(
                              UserListRuleItemGroupInfo.newBuilder().addRuleItems(rule)))
                  // Optional: adds a lookback window for this rule, in days.
                  .setLookbackWindowDays(7L))
          .build();

  // Defines a representation of a user list that is generated by a rule.
  RuleBasedUserListInfo ruleBasedUserListInfo =
      RuleBasedUserListInfo.newBuilder()
          // Optional: To include past users in the user list, set the prepopulation_status to
          // REQUESTED.
          .setPrepopulationStatus(UserListPrepopulationStatus.REQUESTED)
          .setFlexibleRuleUserList(flexibleRuleUserListInfo)
          .build();

  // Creates the user list.
  UserList userList =
      UserList.newBuilder()
          .setName("All visitors to example.com" + getPrintableDateTime())
          .setDescription("Any visitor to any page of example.com")
          .setMembershipStatus(UserListMembershipStatus.OPEN)
          .setMembershipLifeSpan(365)
          .setRuleBasedUserList(ruleBasedUserListInfo)
          .build();

  // Creates the operation.
  UserListOperation operation = UserListOperation.newBuilder().setCreate(userList).build();

  // Creates the user list service client.
  try (UserListServiceClient userListServiceClient =
      googleAdsClient.getLatestVersion().createUserListServiceClient()) {
    // Adds the user list.
    MutateUserListsResponse response =
        userListServiceClient.mutateUserLists(
            Long.toString(customerId), ImmutableList.of(operation));
    String userListResourceName = response.getResults(0).getResourceName();
    // Prints the result.
    System.out.printf("Created user list with resource name '%s'.%n", userListResourceName);
    return userListResourceName;
  }
}
SetUpRemarketing.java
      

C#

private string CreateUserList(GoogleAdsClient client, long customerId)
{
    // Get the UserListService client.
    UserListServiceClient userListServiceClient =
        client.GetService(Services.V16.UserListService);

    // Create a rule targeting any user that visited a url containing 'example.com'.
    UserListRuleItemInfo rule = new UserListRuleItemInfo
    {
        // Use a built-in parameter to create a domain URL rule.
        Name = "url__",
        StringRuleItem = new UserListStringRuleItemInfo
        {
            Operator = UserListStringRuleItemOperator.Contains,
            Value = "example.com"
        }
    };

    // Specify that the user list targets visitors of a page based on the provided rule.
    FlexibleRuleUserListInfo flexibleRuleUserListInfo = new FlexibleRuleUserListInfo();
    FlexibleRuleOperandInfo flexibleRuleOperandInfo = new FlexibleRuleOperandInfo() {
        Rule = new UserListRuleInfo()
    };
    UserListRuleItemGroupInfo userListRuleItemGroupInfo = new UserListRuleItemGroupInfo();
    userListRuleItemGroupInfo.RuleItems.Add(rule);
    flexibleRuleOperandInfo.Rule.RuleItemGroups.Add(userListRuleItemGroupInfo);
    flexibleRuleUserListInfo.InclusiveOperands.Add(flexibleRuleOperandInfo);

    // Define a representation of a user list that is generated by a rule.
    RuleBasedUserListInfo ruleBasedUserListInfo = new RuleBasedUserListInfo
    {
        // Optional: To include past users in the user list, set the prepopulation_status to
        // REQUESTED.
        PrepopulationStatus = UserListPrepopulationStatus.Requested,
        FlexibleRuleUserList = flexibleRuleUserListInfo
    };

    // Create the user list.
    UserList userList = new UserList
    {
        Name = $"All visitors to example.com #{ExampleUtilities.GetRandomString()}",
        Description = "Any visitor to any page of example.com",
        MembershipStatus = UserListMembershipStatus.Open,
        MembershipLifeSpan = 365L,
        RuleBasedUserList = ruleBasedUserListInfo
    };

    // Create the operation.
    UserListOperation userListOperation = new UserListOperation
    {
        Create = userList
    };

    // Add the user list, then print and return the new list's resource name.
    MutateUserListsResponse mutateUserListsResponse = userListServiceClient
        .MutateUserLists(customerId.ToString(), new[] { userListOperation });
    string userListResourceName = mutateUserListsResponse.Results.First().ResourceName;
    Console.WriteLine($"Created user list with resource name '{userListResourceName}'.");

    return userListResourceName;
}
SetUpRemarketing.cs
      

PHP

private static function createUserList(
    GoogleAdsClient $googleAdsClient,
    int $customerId
): string {
    // Creates a rule targeting any user that visited a URL containing 'example.com'.
    $rule = new UserListRuleItemInfo([
        // Uses a built-in parameter to create a domain URL rule.
        'name' => 'url__',
        'string_rule_item' => new UserListStringRuleItemInfo([
            'operator' => UserListStringRuleItemOperator::CONTAINS,
            'value' => 'example.com'
        ])
    ]);

    // Specifies that the user list targets visitors of a page based on the provided rule.
    $flexibleRuleUserListInfo = new FlexibleRuleUserListInfo([
        'inclusive_rule_operator' => UserListFlexibleRuleOperator::PBAND,
        // Inclusive operands are joined together with the specified inclusive rule operator.
        'inclusive_operands' => [
            new FlexibleRuleOperandInfo([
                'rule' => new UserListRuleInfo([
                    'rule_item_groups' =>
                        [new UserListRuleItemGroupInfo(['rule_items' => [$rule]])]
                ]),
                // Optionally add a lookback window for this rule, in days.
                'lookback_window_days' => 7
            ])
        ],
        'exclusive_operands' => []
    ]);

    // Defines a representation of a user list that is generated by a rule.
    $ruleBasedUserListInfo = new RuleBasedUserListInfo([
        'flexible_rule_user_list' => $flexibleRuleUserListInfo,
        // Optional: To include past users in the user list, set the prepopulation_status to
        // REQUESTED.
        'prepopulation_status' => UserListPrepopulationStatus::REQUESTED
    ]);

    // Creates the user list.
    $userList = new UserList([
        'name' => "All visitors to example.com #" . Helper::getPrintableDatetime(),
        'description' => "Any visitor to any page of example.com",
        'membership_status' => UserListMembershipStatus::OPEN,
        'membership_life_span' => 365,
        'rule_based_user_list' => $ruleBasedUserListInfo
    ]);

    // Creates the operation.
    $operation = new UserListOperation();
    $operation->setCreate($userList);

    // Issues a mutate request to add a user list.
    $userListServiceClient = $googleAdsClient->getUserListServiceClient();
    /** @var MutateUserListsResponse $userListResponse */
    $userListResponse = $userListServiceClient->mutateUserLists(
        MutateUserListsRequest::build($customerId, [$operation])
    );

    $userListResourceName = $userListResponse->getResults()[0]->getResourceName();
    printf("Created user list with resource name '%s'.%s", $userListResourceName, PHP_EOL);

    return $userListResourceName;
}
SetUpRemarketing.php
      

Python

def create_user_list(client, customer_id):
    """Creates a user list targeting users that have visited a given URL.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a str client customer ID used to create a user list.

    Returns:
        a str resource name for the newly created user list.
    """
    # Creates a UserListOperation.
    user_list_operation = client.get_type("UserListOperation")
    # Creates a UserList.
    user_list = user_list_operation.create
    user_list.name = f"All visitors to example.com #{uuid4()}"
    user_list.description = "Any visitor to any page of example.com"
    user_list.membership_status = client.enums.UserListMembershipStatusEnum.OPEN
    user_list.membership_life_span = 365
    # Optional: To include past users in the user list, set the
    # prepopulation_status to REQUESTED.
    user_list.rule_based_user_list.prepopulation_status = (
        client.enums.UserListPrepopulationStatusEnum.REQUESTED
    )
    # Specifies that the user list targets visitors of a page with a URL that
    # contains 'example.com'.
    user_list_rule_item_group_info = client.get_type(
        "UserListRuleItemGroupInfo"
    )
    user_list_rule_item_info = client.get_type("UserListRuleItemInfo")
    # Uses a built-in parameter to create a domain URL rule.
    user_list_rule_item_info.name = "url__"
    user_list_rule_item_info.string_rule_item.operator = (
        client.enums.UserListStringRuleItemOperatorEnum.CONTAINS
    )
    user_list_rule_item_info.string_rule_item.value = "example.com"
    user_list_rule_item_group_info.rule_items.append(user_list_rule_item_info)

    # Specify that the user list targets visitors of a page based on the
    # provided rule.
    flexible_rule_user_list_info = (
        user_list.rule_based_user_list.flexible_rule_user_list
    )
    flexible_rule_user_list_info.inclusive_rule_operator = (
        client.enums.UserListFlexibleRuleOperatorEnum.AND
    )
    # Inclusive operands are joined together with the specified
    # inclusive rule operator.
    rule_operand = client.get_type("FlexibleRuleOperandInfo")
    rule_operand.rule.rule_item_groups.extend([user_list_rule_item_group_info])
    rule_operand.lookback_window_days = 7
    flexible_rule_user_list_info.inclusive_operands.append(rule_operand)

    user_list_service = client.get_service("UserListService")
    response = user_list_service.mutate_user_lists(
        customer_id=customer_id, operations=[user_list_operation]
    )
    resource_name = response.results[0].resource_name
    print(f"Created user list with resource name: '{resource_name}'")
    return resource_name
set_up_remarketing.py
      

Ruby

def create_user_list(client, customer_id)
  # Creates the user list operation.
  operation = client.operation.create_resource.user_list do |ul|
    ul.name = "All visitors to example.com ##{(Time.new.to_f * 1000).to_i}"
    ul.description = "Any visitor to any page of example.com"
    ul.membership_status = :OPEN
    ul.membership_life_span = 365
    # Defines a representation of a user list that is generated by a rule.
    ul.rule_based_user_list = client.resource.rule_based_user_list_info do |r|
      # To include past users in the user list, set the prepopulation_status
      # to REQUESTED.
      r.prepopulation_status = :REQUESTED
      # Specifies that the user list targets visitors of a page based on
      # the provided rule.
      r.flexible_rule_user_list = client.resource.flexible_rule_user_list_info do |frul|
        frul.inclusive_rule_operator = :AND
        frul.inclusive_operands << client.resource.flexible_rule_operand_info do |froi|
          froi.rule = client.resource.user_list_rule_info do |u|
            u.rule_item_groups << client.resource.user_list_rule_item_group_info do |group|
              group.rule_items << client.resource.user_list_rule_item_info do |item|
                # Uses a built-in parameter to create a domain URL rule.
                item.name = "url__"
                item.string_rule_item = client.resource.user_list_string_rule_item_info do |s|
                  s.operator = :CONTAINS
                  s.value = "example.com"
                end
              end
            end
          end
          # Optionally add a lookback window for this rule, in days.
          froi.lookback_window_days = 7
        end
      end
    end
  end

  # Issues a mutate request to add the user list.
  response = client.service.user_list.mutate_user_lists(
    customer_id: customer_id,
    operations: [operation],
  )
  user_list_resource_name = response.results.first.resource_name
  puts "Created user list with resource name '#{user_list_resource_name}'"

  user_list_resource_name
end
set_up_remarketing.rb
      

Perl

sub create_user_list {
  my ($api_client, $customer_id) = @_;

  # Create a rule targeting any user that visited a url containing 'example.com'.
  my $rule = Google::Ads::GoogleAds::V16::Common::UserListRuleItemInfo->new({
      # Use a built-in parameter to create a domain URL rule.
      name           => "url__",
      stringRuleItem =>
        Google::Ads::GoogleAds::V16::Common::UserListStringRuleItemInfo->new({
          operator => CONTAINS,
          value    => "example.com"
        })});

  # Specify that the user list targets visitors of a page based on the provided rule.
  my $user_list_rule_item_group_info =
    Google::Ads::GoogleAds::V16::Common::UserListRuleItemGroupInfo->new(
    {ruleItems => [$rule]});
  my $flexible_rule_user_list_info =
    Google::Ads::GoogleAds::V16::Common::FlexibleRuleUserListInfo->new({
      inclusiveRuleOperator => AND,
      # Inclusive operands are joined together with the specified inclusiveRuleOperator.
      inclusiveOperands => [
        Google::Ads::GoogleAds::V16::Common::FlexibleRuleOperandInfo->new({
            rule => Google::Ads::GoogleAds::V16::Common::UserListRuleInfo->new({
                ruleItemGroups => [$user_list_rule_item_group_info]}
            ),
            # Optionally add a lookback window for this rule, in days.
            lookbackWindowDays => 7
          })
      ],
      exclusiveOperands => []});

  # Define a representation of a user list that is generated by a rule.
  my $rule_based_user_list_info =
    Google::Ads::GoogleAds::V16::Common::RuleBasedUserListInfo->new({
      # Optional: To include past users in the user list, set the
      # prepopulationStatus to REQUESTED.
      prepopulationStatus  => REQUESTED,
      flexibleRuleUserList => $flexible_rule_user_list_info
    });

  # Create the user list.
  my $user_list = Google::Ads::GoogleAds::V16::Resources::UserList->new({
    name               => "All visitors to example.com #" . uniqid(),
    description        => "Any visitor to any page of example.com",
    membershipLifespan => 365,
    membershipStatus   => OPEN,
    ruleBasedUserList  => $rule_based_user_list_info
  });

  # Create the operation.
  my $user_list_operation =
    Google::Ads::GoogleAds::V16::Services::UserListService::UserListOperation->
    new({
      create => $user_list
    });

  # Add the user list, then print and return the new list's resource name.
  my $user_lists_response = $api_client->UserListService()->mutate({
      customerId => $customer_id,
      operations => [$user_list_operation]});

  my $user_list_resource_name =
    $user_lists_response->{results}[0]{resourceName};
  printf "Created user list with resource name '%s'.\n",
    $user_list_resource_name;

  return $user_list_resource_name;
}
set_up_remarketing.pl
      

เรียกข้อมูลรายการ

หากต้องการเรียกรายชื่อผู้ใช้ คุณอาจออกคำค้นหาภาษาการค้นหาของ Google Ads ต่อไปนี้ไปยังแหล่งข้อมูล user_list ได้

SELECT
  user_list.name,
  user_list.membership_status,
  user_list.membership_life_span
FROM user_list
WHERE
  user_list.resource_name = 'USER_LIST_RESOURCE_NAME'

กำหนดเป้าหมายรายการ

เมื่อสร้างกลุ่มเป้าหมายแล้ว ขั้นตอนถัดไปคือการกำหนดเป้าหมาย

กฎการกำหนดกลุ่มเป้าหมาย

1. รายการผู้ใช้เชิงบวก (เสนอราคาได้) ไม่สามารถตั้งค่าที่ระดับแคมเปญและระดับกลุ่มโฆษณาพร้อมกันได้ คุณต้องนำเกณฑ์รายการผู้ใช้เชิงบวกออกจากกลุ่ม กลุ่มโฆษณาทั้งหมดในแคมเปญก่อน ระบบจึงจะตั้งค่าเกณฑ์ดังกล่าวสำหรับแคมเปญได้

2. แคมเปญ Search รองรับเฉพาะการกำหนดเป้าหมายในเชิงบวกตามรายการผู้ใช้เท่านั้น สำหรับแคมเปญ Display จะต้องยกเว้น CampaignCriterion ที่ตั้งค่า user_list

3. ในแคมเปญในเครือข่าย Search และ Shopping เป้าหมายรายการผู้ใช้ไม่รองรับการตั้งค่าช่องต่อไปนี้

   • url_custom_parameters
   • tracking_url_template
   • final_urls
   • final_mobile_urls

กำหนดเป้าหมายโฆษณาไปยังรายชื่อผู้ใช้

กระบวนการนี้คล้ายกับเกณฑ์การกำหนดเป้าหมายประเภทอื่นๆ ใน API โค้ดต่อไปนี้แสดงวิธีใช้ AdGroupCriterion เพื่อกำหนดเป้าหมายโฆษณาในกลุ่มโฆษณาไปยังรายชื่อผู้ใช้

Java

private String targetAdsInAdGroupToUserList(
    GoogleAdsClient googleAdsClient, long customerId, long adGroupId, String userList) {
  // Creates the ad group criterion targeting members of the user list.
  AdGroupCriterion adGroupCriterion =
      AdGroupCriterion.newBuilder()
          .setAdGroup(ResourceNames.adGroup(customerId, adGroupId))
          .setUserList(UserListInfo.newBuilder().setUserList(userList).build())
          .build();

  // Creates the operation.
  AdGroupCriterionOperation operation =
      AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build();

  // Creates the ad group criterion service.
  try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
    // Adds the ad group criterion.
    MutateAdGroupCriteriaResponse response =
        adGroupCriterionServiceClient.mutateAdGroupCriteria(
            Long.toString(customerId), ImmutableList.of(operation));
    // Gets and prints the results.
    String adGroupCriterionResourceName = response.getResults(0).getResourceName();
    System.out.printf(
        "Successfully created ad group criterion with resource name '%s' "
            + "targeting user list with resource name '%s' with ad group with ID %d.%n",
        adGroupCriterionResourceName, userList, adGroupId);
    return adGroupCriterionResourceName;
  }
}
SetUpRemarketing.java
      

C#

private string TargetAdsInAdGroupToUserList(
    GoogleAdsClient client, long customerId, long adGroupId, string userListResourceName)
{
    // Get the AdGroupCriterionService client.
    AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService
        (Services.V16.AdGroupCriterionService);

    // Create the ad group criterion targeting members of the user list.
    AdGroupCriterion adGroupCriterion = new AdGroupCriterion
    {
        AdGroup = ResourceNames.AdGroup(customerId, adGroupId),
        UserList = new UserListInfo
        {
            UserList = userListResourceName
        }
    };

    // Create the operation.
    AdGroupCriterionOperation adGroupCriterionOperation = new AdGroupCriterionOperation
    {
        Create = adGroupCriterion
    };

    // Add the ad group criterion, then print and return the new criterion's resource name.
    MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse =
        adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(),
            new[] { adGroupCriterionOperation });

    string adGroupCriterionResourceName =
        mutateAdGroupCriteriaResponse.Results.First().ResourceName;
    Console.WriteLine("Successfully created ad group criterion with resource name " +
        $"'{adGroupCriterionResourceName}' targeting user list with resource name " +
        $"'{userListResourceName}' with ad group with ID {adGroupId}.");
    return adGroupCriterionResourceName;
}
SetUpRemarketing.cs
      

PHP

private static function targetAdsInAdGroupToUserList(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $adGroupId,
    string $userListResourceName
): string {
    // Creates the ad group criterion targeting members of the user list.
    $adGroupCriterion = new AdGroupCriterion([
        'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
        'user_list' => new UserListInfo(['user_list' => $userListResourceName])
    ]);

    // Creates the operation.
    $operation = new AdGroupCriterionOperation();
    $operation->setCreate($adGroupCriterion);

    // Issues a mutate request to add an ad group criterion.
    $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
    /** @var MutateAdGroupCriteriaResponse $adGroupCriterionResponse */
    $adGroupCriterionResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
        MutateAdGroupCriteriaRequest::build($customerId, [$operation])
    );

    $adGroupCriterionResourceName =
        $adGroupCriterionResponse->getResults()[0]->getResourceName();
    printf(
        "Successfully created ad group criterion with resource name '%s' " .
        "targeting user list with resource name '%s' with ad group with ID %d.%s",
        $adGroupCriterionResourceName,
        $userListResourceName,
        $adGroupId,
        PHP_EOL
    );

    return $adGroupCriterionResourceName;
}
SetUpRemarketing.php
      

Python

def target_ads_in_ad_group_to_user_list(
    client, customer_id, ad_group_id, user_list_resource_name
):
    """Creates an ad group criterion that targets a user list with an ad group.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a str client customer ID used to create an ad group
            criterion.
        ad_group_id: a str ID for an ad group used to create an ad group
            criterion that targets members of a user list.
        user_list_resource_name: a str resource name for a user list.

    Returns:
        a str resource name for an ad group criterion.
    """
    ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation")
    # Creates the ad group criterion targeting members of the user list.
    ad_group_criterion = ad_group_criterion_operation.create
    ad_group_criterion.ad_group = client.get_service(
        "AdGroupService"
    ).ad_group_path(customer_id, ad_group_id)
    ad_group_criterion.user_list.user_list = user_list_resource_name

    ad_group_criterion_service = client.get_service("AdGroupCriterionService")
    response = ad_group_criterion_service.mutate_ad_group_criteria(
        customer_id=customer_id, operations=[ad_group_criterion_operation]
    )
    resource_name = response.results[0].resource_name
    print(
        "Successfully created ad group criterion with resource name: "
        f"'{resource_name}' targeting user list with resource name: "
        f"'{user_list_resource_name}' and with ad group with ID "
        f"{ad_group_id}."
    )
    return resource_name
set_up_remarketing.py
      

Ruby

def target_ads_in_ad_group_to_user_list(
  client,
  customer_id,
  ad_group_id,
  user_list
)
  # Creates the ad group criterion targeting members of the user list.
  operation = client.operation.create_resource.ad_group_criterion do |agc|
    agc.ad_group = client.path.ad_group(customer_id, ad_group_id)
    agc.user_list = client.resource.user_list_info do |info|
      info.user_list = user_list
    end
  end

  # Issues a mutate request to create the ad group criterion.
  response = client.service.ad_group_criterion.mutate_ad_group_criteria(
    customer_id: customer_id,
    operations: [operation],
  )
  ad_group_criterion_resource_name = response.results.first.resource_name
  puts "Successfully created ad group criterion with resource name " \
    "'#{ad_group_criterion_resource_name}' targeting user list with resource name " \
    "'#{user_list}' with ad group with ID #{ad_group_id}"

  ad_group_criterion_resource_name
end
set_up_remarketing.rb
      

Perl

sub target_ads_in_ad_group_to_user_list {
  my ($api_client, $customer_id, $ad_group_id, $user_list_resource_name) = @_;

  # Create the ad group criterion targeting members of the user list.
  my $ad_group_criterion =
    Google::Ads::GoogleAds::V16::Resources::AdGroupCriterion->new({
      adGroup => Google::Ads::GoogleAds::V16::Utils::ResourceNames::ad_group(
        $customer_id, $ad_group_id
      ),
      userList => Google::Ads::GoogleAds::V16::Common::UserListInfo->new({
          userList => $user_list_resource_name
        })});

  # Create the operation.
  my $ad_group_criterion_operation =
    Google::Ads::GoogleAds::V16::Services::AdGroupCriterionService::AdGroupCriterionOperation
    ->new({
      create => $ad_group_criterion
    });

  # Add the ad group criterion, then print and return the new criterion's resource name.
  my $ad_group_criteria_response =
    $api_client->AdGroupCriterionService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_criterion_operation]});

  my $ad_group_criterion_resource_name =
    $ad_group_criteria_response->{results}[0]{resourceName};
  printf "Successfully created ad group criterion with resource name '%s' " .
    "targeting user list with resource name '%s' with ad group with ID %d.\n",
    $ad_group_criterion_resource_name, $user_list_resource_name, $ad_group_id;

  return $ad_group_criterion_resource_name;
}
set_up_remarketing.pl
      

เช่นเดียวกับเกณฑ์ประเภทอื่นๆ คุณกำหนดพร็อพเพอร์ตี้อื่นๆ ให้กับออบเจ็กต์ AdGroupCriterion ได้ เช่น การลบล้างราคาเสนอ

เปลี่ยนระดับการกำหนดเป้าหมาย

หากคุณเปลี่ยนจากเกณฑ์รายการผู้ใช้ระดับกลุ่มโฆษณาไปเป็นระดับแคมเปญ คุณต้องนำเกณฑ์รายชื่อผู้ใช้ที่มีอยู่ออกจากกลุ่มโฆษณาที่เปิดใช้งานหรือหยุดชั่วคราวแต่ละกลุ่มภายใต้แคมเปญนั้นก่อน คลิกองค์ประกอบที่ขยายได้เพื่อดู โค้ดตัวอย่างสำหรับแต่ละขั้นตอน

ขั้นแรก ให้เรียก adCriteria ทั้งหมดภายใต้แคมเปญนั้น

Java

private List<String> getUserListAdGroupCriterion(
    GoogleAdsClient googleAdsClient, long customerId, long campaignId) {
  List<String> userListCriteria = new ArrayList<>();
  // Creates the Google Ads service client.
  try (GoogleAdsServiceClient googleAdsServiceClient =
      googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
    // Creates a request that will retrieve all of the ad group criteria under a campaign.
    SearchGoogleAdsRequest request =
        SearchGoogleAdsRequest.newBuilder()
            .setCustomerId(Long.toString(customerId))
            .setPageSize(PAGE_SIZE)
            .setQuery(
                "SELECT ad_group_criterion.criterion_id"
                    + " FROM ad_group_criterion"
                    + " WHERE campaign.id = "
                    + campaignId
                    + " AND ad_group_criterion.type = 'USER_LIST'")
            .build();
    // Issues the search request.
    SearchPagedResponse searchPagedResponse = googleAdsServiceClient.search(request);
    // Iterates over all rows in all pages. Prints the results and adds the ad group criteria
    // resource names to the list.
    for (GoogleAdsRow googleAdsRow : searchPagedResponse.iterateAll()) {
      String adGroupCriterionResourceName = googleAdsRow.getAdGroupCriterion().getResourceName();
      System.out.printf(
          "Ad group criterion with resource name '%s' was found.%n",
          adGroupCriterionResourceName);
      userListCriteria.add(adGroupCriterionResourceName);
    }
  }
  return userListCriteria;
}
SetUpRemarketing.java
      

C#

private List<string> GetUserListAdGroupCriteria(
    GoogleAdsClient client, long customerId, long campaignId)
{
    // Get the GoogleAdsService client.
    GoogleAdsServiceClient googleAdsServiceClient =
        client.GetService(Services.V16.GoogleAdsService);

    List<string> userListCriteriaResourceNames = new List<string>();

    // Create a query that will retrieve all of the ad group criteria under a campaign.
    string query = $@"
        SELECT ad_group_criterion.criterion_id
        FROM ad_group_criterion
        WHERE
          campaign.id = {campaignId}
          AND ad_group_criterion.type = 'USER_LIST'";

    // Issue the search request.
    googleAdsServiceClient.SearchStream(customerId.ToString(), query,
        delegate (SearchGoogleAdsStreamResponse resp)
        {
            // Display the results and add the resource names to the list.
            foreach (GoogleAdsRow googleAdsRow in resp.Results)
            {
                string adGroupCriterionResourceName =
                    googleAdsRow.AdGroupCriterion.ResourceName;
                Console.WriteLine("Ad group criterion with resource name " +
                    $"{adGroupCriterionResourceName} was found.");
                userListCriteriaResourceNames.Add(adGroupCriterionResourceName);
            }
        });

    return userListCriteriaResourceNames;
}
SetUpRemarketing.cs
      

PHP

private static function getUserListAdGroupCriteria(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $campaignId
): array {
    // Creates a query that retrieves all of the ad group criteria under a campaign.
    $query = sprintf(
        "SELECT ad_group_criterion.criterion_id " .
        "FROM ad_group_criterion " .
        "WHERE campaign.id = %d " .
        "AND ad_group_criterion.type = 'USER_LIST'",
        $campaignId
    );

    // Creates the Google Ads service client.
    $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();

    // Issues the search request.
    $response = $googleAdsServiceClient->search(
        SearchGoogleAdsRequest::build($customerId, $query)->setPageSize(self::PAGE_SIZE)
    );

    $userListCriteria = [];
    // Iterates over all rows in all pages. Prints the user list criteria and adds the ad group
    // criteria resource names to the list.
    foreach ($response->iterateAllElements() as $googleAdsRow) {
        /** @var GoogleAdsRow $googleAdsRow */
        $adGroupCriterionResourceName = $googleAdsRow->getAdGroupCriterion()->getResourceName();

        printf(
            "Ad group criterion with resource name '%s' was found.%s",
            $adGroupCriterionResourceName,
            PHP_EOL
        );

        $userListCriteria[] = $adGroupCriterionResourceName;
    }

    return $userListCriteria;
}
SetUpRemarketing.php
      

Python

def get_user_list_ad_group_criteria(client, customer_id, campaign_id):
    """Finds all of user list ad group criteria under a campaign.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a str client customer ID.
        campaign_id: a str campaign ID.

    Returns:
        a list of ad group criterion resource names.
    """
    # Creates a query that retrieves all of the ad group criteria under a
    # campaign.
    query = f"""
        SELECT
          ad_group_criterion.criterion_id
        FROM ad_group_criterion
        WHERE campaign.id = {campaign_id}
        AND ad_group_criterion.type = USER_LIST"""

    googleads_service = client.get_service("GoogleAdsService")
    search_request = client.get_type("SearchGoogleAdsRequest")
    search_request.customer_id = customer_id
    search_request.query = query
    search_request.page_size = _DEFAULT_PAGE_SIZE
    response = googleads_service.search(request=search_request)

    # Iterates over all rows in all pages. Prints the user list criteria and
    # adds the ad group criteria resource names to the list.
    user_list_criteria = []
    for row in response:
        resource_name = row.ad_group_criterion.resource_name
        print(
            "Ad group criterion with resource name '{resource_name}' was "
            "found."
        )
        user_list_criteria.append(resource_name)

    return user_list_criteria
set_up_remarketing.py
      

Ruby

def get_user_list_ad_group_criterion(
  client,
  customer_id,
  campaign_id
)
  user_list_criteria = []

  # Creates a query that will retrieve all of the ad group criteria 
  # under a campaign.
  query = <<~QUERY
    SELECT ad_group_criterion.criterion_id
    FROM ad_group_criterion
    WHERE campaign.id = #{campaign_id}
    AND ad_group_criterion.type = 'USER_LIST'
  QUERY

  # Issues the search request.
  response = client.service.google_ads.search(
    customer_id: customer_id,
    query: query,
    page_size: PAGE_SIZE,
  )

  # Iterates over all rows in all pages. Prints the results and adds the ad
  # group criteria resource names to the list.
  response.each do |row|
    ad_group_criterion_resource_name = row.ad_group_criterion.resource_name
    puts "Ad group criterion with resource name " \
      "'#{ad_group_criterion_resource_name}' was found"
    user_list_criteria << ad_group_criterion_resource_name
  end

  user_list_criteria
end
set_up_remarketing.rb
      

Perl

sub get_user_list_ad_group_criteria {
  my ($api_client, $customer_id, $campaign_id) = @_;

  my $user_list_criterion_resource_names = [];

  # Create a search stream request that will retrieve all of the user list ad
  # group criteria under a campaign.
  my $search_stream_request =
    Google::Ads::GoogleAds::V16::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
    ->new({
      customerId => $customer_id,
      query      => sprintf(
        "SELECT ad_group_criterion.criterion_id " .
          "FROM ad_group_criterion " .
          "WHERE campaign.id = %d AND ad_group_criterion.type = 'USER_LIST'",
        $campaign_id
      )});

  my $search_stream_handler =
    Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
      service => $api_client->GoogleAdsService(),
      request => $search_stream_request
    });

  # Issue a search request and process the stream response.
  $search_stream_handler->process_contents(
    sub {
      # Display the results and add the resource names to the list.
      my $google_ads_row = shift;

      my $ad_group_criterion_resource_name =
        $google_ads_row->{adGroupCriterion}{resourceName};
      printf "Ad group criterion with resource name '%s' was found.\n",
        $ad_group_criterion_resource_name;
      push(@$user_list_criterion_resource_names,
        $ad_group_criterion_resource_name);
    });

  return $user_list_criterion_resource_names;
}
set_up_remarketing.pl
      

จากนั้น ลบเป้าหมายเกณฑ์ของกลุ่มโฆษณาทั้งหมดที่ถูกส่งคืน

Java

private void removeExistingListCriteriaFromAdGroup(
    GoogleAdsClient googleAdsClient, long customerId, long campaignId) {
  // Retrieves all of the ad group criteria under a campaign.
  List<String> adGroupCriteria =
      getUserListAdGroupCriterion(googleAdsClient, customerId, campaignId);

  List<AdGroupCriterionOperation> operations = new ArrayList<>();

  // Creates a list of remove operations.
  for (String adGroupCriterion : adGroupCriteria) {
    operations.add(AdGroupCriterionOperation.newBuilder().setRemove(adGroupCriterion).build());
  }

  // Creates the ad group criterion service.
  try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
    // Removes the ad group criterion.
    MutateAdGroupCriteriaResponse response =
        adGroupCriterionServiceClient.mutateAdGroupCriteria(
            Long.toString(customerId), operations);
    // Gets and prints the results.
    System.out.printf("Removed %d ad group criteria.%n", response.getResultsCount());
    for (MutateAdGroupCriterionResult result : response.getResultsList()) {
      System.out.printf(
          "Successfully removed ad group criterion with resource name '%s'.%n",
          result.getResourceName());
    }
  }
}
SetUpRemarketing.java
      

C#

private void RemoveExistingListCriteriaFromAdGroup(GoogleAdsClient client, long customerId,
    long campaignId)
{
    // Get the AdGroupCriterionService client.
    AdGroupCriterionServiceClient adGroupCriterionServiceClient =
        client.GetService(Services.V16.AdGroupCriterionService);

    // Retrieve all of the ad group criteria under a campaign.
    List<string> adGroupCriteria =
        GetUserListAdGroupCriteria(client, customerId, campaignId);

    // Create a list of remove operations.
    List<AdGroupCriterionOperation> operations = adGroupCriteria.Select(adGroupCriterion =>
        new AdGroupCriterionOperation { Remove = adGroupCriterion }).ToList();

    // Remove the ad group criteria and print the resource names of the removed criteria.
    MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse =
        adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(),
            operations);

    Console.WriteLine($"Removed {mutateAdGroupCriteriaResponse.Results.Count} ad group " +
        "criteria.");
    foreach (MutateAdGroupCriterionResult result in mutateAdGroupCriteriaResponse.Results)
    {
        Console.WriteLine("Successfully removed ad group criterion with resource name " +
            $"'{result.ResourceName}'.");
    }
}
SetUpRemarketing.cs
      

PHP

private static function removeExistingListCriteriaFromAdGroup(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $campaignId
) {
    // Retrieves all of the ad group criteria under a campaign.
    $allAdGroupCriteria = self::getUserListAdGroupCriteria(
        $googleAdsClient,
        $customerId,
        $campaignId
    );

    $removeOperations = [];
    // Creates a list of remove operations.
    foreach ($allAdGroupCriteria as $adGroupCriterionResourceName) {
        $operation = new AdGroupCriterionOperation();
        $operation->setRemove($adGroupCriterionResourceName);
        $removeOperations[] = $operation;
    }

    // Issues a mutate request to remove the ad group criteria.
    $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
    /** @var MutateAdGroupCriteriaResponse $adGroupCriteriaResponse */
    $adGroupCriteriaResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
        MutateAdGroupCriteriaRequest::build($customerId, $removeOperations)
    );

    foreach ($adGroupCriteriaResponse->getResults() as $adGroupCriteriaResult) {
        printf(
            "Successfully removed ad group criterion with resource name '%s'.%s",
            $adGroupCriteriaResult->getResourceName(),
            PHP_EOL
        );
    }
}
SetUpRemarketing.php
      

Python

def remove_existing_criteria_from_ad_group(client, customer_id, campaign_id):
    """Removes all ad group criteria targeting a user list under a campaign.

    This is a necessary step before targeting a user list at the campaign level.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a str client customer ID.
        campaign_id: a str ID for a campaign that will have all ad group
            criteria that targets user lists removed.
    """
    # Retrieves all of the ad group criteria under a campaign.
    all_ad_group_criteria = get_user_list_ad_group_criteria(
        client, customer_id, campaign_id
    )

    # Creates a list of remove operations.
    remove_operations = []
    for ad_group_criterion_resource_name in all_ad_group_criteria:
        remove_operation = client.get_type("AdGroupCriterionOperation")
        remove_operation.remove = ad_group_criterion_resource_name
        remove_operations.append(remove_operation)

    ad_group_criterion_service = client.get_service("AdGroupCriterionService")
    response = ad_group_criterion_service.mutate_ad_group_criteria(
        customer_id=customer_id, operations=remove_operations
    )
    print(
        "Successfully removed ad group criterion with resource name: "
        f"'{response.results[0].resource_name}'"
    )
set_up_remarketing.py
      

Ruby

def remove_existing_list_criteria_from_ad_group(
  client,
  customer_id,
  campaign_id
)
  # Retrieves all of the ad group criteria under a campaign.
  ad_group_criteria = get_user_list_ad_group_criterion(
    client, customer_id, campaign_id)

  # Creates a list of remove operations.
  operations = []
  ad_group_criteria.each do |agc|
    operations << client.operation.remove_resource.ad_group_criterion(agc)
  end

  # Issues a mutate request to remove all ad group criteria.
  response = client.service.ad_group_criterion.mutate_ad_group_criteria(
    customer_id: customer_id,
    operations: operations,
  )
  puts "Removed #{response.results.size} ad group criteria."
  response.results.each do |result|
    puts "Successfully removed ad group criterion with resource name " \
      "'#{result.resource_name}'"
  end
end
set_up_remarketing.rb
      

Perl

sub remove_existing_list_criteria_from_ad_group {
  my ($api_client, $customer_id, $campaign_id) = @_;

  # Retrieve all of the ad group criteria under a campaign.
  my $ad_group_criteria =
    get_user_list_ad_group_criteria($api_client, $customer_id, $campaign_id);

  # Create a list of remove operations.
  my $operations = [];
  foreach my $ad_group_criterion (@$ad_group_criteria) {
    push(
      @$operations,
      Google::Ads::GoogleAds::V16::Services::AdGroupCriterionService::AdGroupCriterionOperation
        ->new({
          remove => $ad_group_criterion
        }));
  }

  # Remove the ad group criteria and print the resource names of the removed criteria.
  my $ad_group_criteria_response =
    $api_client->AdGroupCriterionService()->mutate({
      customerId => $customer_id,
      operations => $operations
    });

  printf "Removed %d ad group criteria.\n",
    scalar @{$ad_group_criteria_response->{results}};
  foreach my $result (@{$ad_group_criteria_response->{results}}) {
    printf "Successfully removed ad group criterion with resource name '%s'.\n",
      $result->{resourceName};
  }
}
set_up_remarketing.pl
      

นอกจากนี้ คุณต้องนำเกณฑ์รายการผู้ใช้ระดับแคมเปญที่มีอยู่ออกเมื่อเปลี่ยนเป็นรายชื่อผู้ใช้ระดับกลุ่มโฆษณา และกระบวนการเหมือนกับตัวอย่างก่อนหน้านี้

กำหนดเป้าหมายโฆษณาในแคมเปญไปยังรายการผู้ใช้โดยใช้เกณฑ์แคมเปญ

Java

private String targetAdsInCampaignToUserList(
    GoogleAdsClient googleAdsClient, long customerId, long campaignId, String userList) {
  // Creates the campaign criterion.
  CampaignCriterion campaignCriterion =
      CampaignCriterion.newBuilder()
          .setCampaign(ResourceNames.campaign(customerId, campaignId))
          .setUserList(UserListInfo.newBuilder().setUserList(userList).build())
          .build();

  // Creates the operation.
  CampaignCriterionOperation operation =
      CampaignCriterionOperation.newBuilder().setCreate(campaignCriterion).build();

  // Creates the campaign criterion service client.
  try (CampaignCriterionServiceClient campaignCriterionServiceClient =
      googleAdsClient.getLatestVersion().createCampaignCriterionServiceClient()) {
    // Adds the campaign criterion.
    MutateCampaignCriteriaResponse response =
        campaignCriterionServiceClient.mutateCampaignCriteria(
            Long.toString(customerId), ImmutableList.of(operation));
    // Gets and prints the campaign criterion resource name.
    String campaignCriterionResourceName = response.getResults(0).getResourceName();
    System.out.printf(
        "Successfully created campaign criterion with resource name '%s' "
            + "targeting user list with resource name '%s' with campaign with ID %d.%n",
        campaignCriterionResourceName, userList, campaignId);
    return campaignCriterionResourceName;
  }
}
SetUpRemarketing.java
      

C#

private string TargetAdsInCampaignToUserList(
    GoogleAdsClient client, long customerId, long campaignId, string userListResourceName)
{
    // Get the CampaignCriterionService client.
    CampaignCriterionServiceClient campaignCriterionServiceClient =
        client.GetService(Services.V16.CampaignCriterionService);

    // Create the campaign criterion.
    CampaignCriterion campaignCriterion = new CampaignCriterion
    {
        Campaign = ResourceNames.Campaign(customerId, campaignId),
        UserList = new UserListInfo
        {
            UserList = userListResourceName
        }
    };

    // Create the operation.
    CampaignCriterionOperation campaignCriterionOperation = new CampaignCriterionOperation
    {
        Create = campaignCriterion
    };

    // Add the campaign criterion and print the resulting criterion's resource name.
    MutateCampaignCriteriaResponse mutateCampaignCriteriaResponse =
        campaignCriterionServiceClient.MutateCampaignCriteria(customerId.ToString(),
            new[] { campaignCriterionOperation });

    string campaignCriterionResourceName =
        mutateCampaignCriteriaResponse.Results.First().ResourceName;
    Console.WriteLine("Successfully created campaign criterion with resource name " +
        $"'{campaignCriterionResourceName}' targeting user list with resource name " +
        $"'{userListResourceName}' with campaign with ID {campaignId}.");

    return campaignCriterionResourceName;
}
SetUpRemarketing.cs
      

PHP

private static function targetAdsInCampaignToUserList(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $campaignId,
    string $userListResourceName
): string {
    // Creates the campaign criterion.
    $campaignCriterion = new CampaignCriterion([
        'campaign' => ResourceNames::forCampaign($customerId, $campaignId),
        'user_list' => new UserListInfo(['user_list' => $userListResourceName])
    ]);

    // Creates the operation.
    $operation = new CampaignCriterionOperation();
    $operation->setCreate($campaignCriterion);

    // Issues a mutate request to create a campaign criterion.
    $campaignCriterionServiceClient = $googleAdsClient->getCampaignCriterionServiceClient();
    /** @var MutateCampaignCriteriaResponse $campaignCriteriaResponse */
    $campaignCriteriaResponse = $campaignCriterionServiceClient->mutateCampaignCriteria(
        MutateCampaignCriteriaRequest::build($customerId, [$operation])
    );

    $campaignCriterionResourceName =
        $campaignCriteriaResponse->getResults()[0]->getResourceName();
    printf(
        "Successfully created campaign criterion with resource name '%s' " .
        "targeting user list with resource name '%s' with campaign with ID %d.%s",
        $campaignCriterionResourceName,
        $userListResourceName,
        $campaignId,
        PHP_EOL
    );

    return $campaignCriterionResourceName;
}
SetUpRemarketing.php
      

Python

def target_ads_in_campaign_to_user_list(
    client, customer_id, campaign_id, user_list_resource_name
):
    """Creates a campaign criterion that targets a user list with a campaign.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a str client customer ID used to create an campaign
            criterion.
        campaign_id: a str ID for a campaign used to create a campaign
            criterion that targets members of a user list.
        user_list_resource_name: a str resource name for a user list.

    Returns:
        a str resource name for a campaign criterion.
    """
    campaign_criterion_operation = client.get_type("CampaignCriterionOperation")
    campaign_criterion = campaign_criterion_operation.create
    campaign_criterion.campaign = client.get_service(
        "CampaignService"
    ).campaign_path(customer_id, campaign_id)
    campaign_criterion.user_list.user_list = user_list_resource_name

    campaign_criterion_service = client.get_service("CampaignCriterionService")
    response = campaign_criterion_service.mutate_campaign_criteria(
        customer_id=customer_id, operations=[campaign_criterion_operation]
    )
    resource_name = response.results[0].resource_name
    print(
        "Successfully created campaign criterion with resource name "
        f"'{resource_name}' targeting user list with resource name "
        f"'{user_list_resource_name}' with campaign with ID {campaign_id}"
    )
    return resource_name
set_up_remarketing.py
      

Ruby

def target_ads_in_campaign_to_user_list(
  client,
  customer_id,
  campaign_id,
  user_list
)
  # Creates the campaign criterion targeting members of the user list.
  operation = client.operation.create_resource.campaign_criterion do |cc|
    cc.campaign = client.path.campaign(customer_id, campaign_id)
    cc.user_list = client.resource.user_list_info do |info|
      info.user_list = user_list
    end
  end

  # Issues a mutate request to create the campaign criterion.
  response = client.service.campaign_criterion.mutate_campaign_criteria(
    customer_id: customer_id,
    operations: [operation],
  )
  campaign_criterion_resource_name = response.results.first.resource_name
  puts "Successfully created campaign criterion with resource name " \
    "'#{campaign_criterion_resource_name}' targeting user list with resource name " \
    "'#{user_list}' with campaign with ID #{campaign_id}"

  campaign_criterion_resource_name
end
set_up_remarketing.rb
      

Perl

sub target_ads_in_campaign_to_user_list {
  my ($api_client, $customer_id, $campaign_id, $user_list_resource_name) = @_;

  # Create the campaign criterion.
  my $campaign_criterion =
    Google::Ads::GoogleAds::V16::Resources::CampaignCriterion->new({
      campaign => Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign(
        $customer_id, $campaign_id
      ),
      userList => Google::Ads::GoogleAds::V16::Common::UserListInfo->new({
          userList => $user_list_resource_name
        })});

  # Create the operation.
  my $campaign_criterion_operation =
    Google::Ads::GoogleAds::V16::Services::CampaignCriterionService::CampaignCriterionOperation
    ->new({
      create => $campaign_criterion
    });

  # Add the campaign criterion and print the resulting criterion's resource name.
  my $campaign_criteria_response =
    $api_client->CampaignCriterionService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_criterion_operation]});

  my $campaign_criterion_resource_name =
    $campaign_criteria_response->{results}[0]{resourceName};
  printf "Successfully created campaign criterion with resource name '%s' " .
    "targeting user list with resource name '%s' with campaign with ID %d.\n",
    $campaign_criterion_resource_name, $user_list_resource_name, $campaign_id;

  return $campaign_criterion_resource_name;
}
set_up_remarketing.pl
      

ตรวจสอบประสิทธิภาพของรายการ

ในการรวบรวมข้อมูลประสิทธิภาพของกลุ่มเป้าหมาย ให้ส่งคำขอการค้นหาไปยังทรัพยากร ad_group_audience_view หรือ campaign_audience_view ตัวอย่างเช่น คุณอาจดูที่ conversions หรือ cost_per_conversion เพื่อพิจารณาว่าการกำหนดเป้าหมายกลุ่มผู้ชมทำให้เกิด Conversion มากกว่าหรือไม่ จากนั้นจึงปรับเครื่องแก้ไขการเสนอราคาให้สอดคล้องกัน

SELECT
  ad_group_criterion.criterion_id,
  metrics.conversions,
  metrics.cost_per_conversion
FROM ad_group_audience_view