如果是 expression_rule_user_list，還有一項額外差異。根據預設，Google Ads 會將規則項目群組中的所有規則項目AND合併在一起。也就是說，至少一個規則項目群組中的每個規則項目必須相符，規則才會將訪客加入名單。這就是所謂的「幹擾標準形式」，或稱為 OR_OF_ANDS。
另一種做法是設定名單，只在每個規則項目群組中至少有一個規則項目相符時，將訪客加入名單。這種行為稱為「接續一般形式」(即 AND_OF_ORS)，且可以透過 rule_type 欄位用於 expression_rule_user_list。如果嘗試將 AND_OF_ORS 用於 date_specific_rule_user_list，將會導致錯誤。
最後，只要將上述規則項目群組合併為新的使用者名單即可。在此情況下，我們將保留預設的 OR_OF_ANDS 功能，因為這是我們建立這些規則的原因。
Java
FlexibleRuleUserListInfo flexibleRuleUserListInfo =
FlexibleRuleUserListInfo.newBuilder()
.setInclusiveRuleOperator(UserListFlexibleRuleOperator.AND)
.addInclusiveOperands(
FlexibleRuleOperandInfo.newBuilder()
.setRule(
// The default rule_type for a UserListRuleInfo object is OR of ANDs
// (disjunctive normal form). That is, rule items will be ANDed together
// within rule item groups and the groups themselves will be ORed together.
UserListRuleInfo.newBuilder()
.addRuleItemGroups(checkoutDateRuleGroup)
.addRuleItemGroups(checkoutAndCartSizeRuleGroup))
// Optional: includes a lookback window for this rule, in days.
.setLookbackWindowDays(7L))
.build();
C#
FlexibleRuleUserListInfo flexibleRuleUserListInfo = new FlexibleRuleUserListInfo();
FlexibleRuleOperandInfo flexibleRuleOperandInfo = new FlexibleRuleOperandInfo() {
Rule = new UserListRuleInfo()
};
flexibleRuleOperandInfo.Rule.RuleItemGroups.Add(checkoutAndCartSizeRuleGroup);
flexibleRuleOperandInfo.Rule.RuleItemGroups.Add(checkoutDateRuleGroup);
flexibleRuleUserListInfo.InclusiveOperands.Add(flexibleRuleOperandInfo);
PHP
$flexibleRuleUserListInfo = new FlexibleRuleUserListInfo([
'inclusive_rule_operator' => UserListFlexibleRuleOperator::PBAND,
'inclusive_operands' => [
new FlexibleRuleOperandInfo([
'rule' => new UserListRuleInfo([
// The default rule_type for a UserListRuleInfo object is OR of ANDs
// (disjunctive normal form). That is, rule items will be ANDed together
// within rule item groups and the groups themselves will be ORed together.
'rule_item_groups' => [
$checkoutAndCartSizeRuleGroup,
$checkoutDateRuleGroup
]
]),
// Optionally add a lookback window for this rule, in days.
'lookback_window_days' => 7
])
],
'exclusive_operands' => []
]);
Python
# Create a FlexibleRuleUserListInfo object, or a flexible rule
# representation of visitors with one or multiple actions.
# FlexibleRuleUserListInfo wraps UserListRuleInfo in a
# FlexibleRuleOperandInfo object that represents which user lists to
# include or exclude.
flexible_rule_user_list_info = (
rule_based_user_list_info.flexible_rule_user_list
)
flexible_rule_user_list_info.inclusive_rule_operator = (
client.enums.UserListFlexibleRuleOperatorEnum.AND
)
# The default rule_type for a UserListRuleInfo object is OR of
# ANDs (disjunctive normal form). That is, rule items will be
# ANDed together within rule item groups and the groups
# themselves will be ORed together.
rule_operand = client.get_type("FlexibleRuleOperandInfo")
rule_operand.rule.rule_item_groups.extend(
[
checkout_and_cart_size_rule_group,
checkout_date_rule_group,
]
)
rule_operand.lookback_window_days = 7
flexible_rule_user_list_info.inclusive_operands.append(rule_operand)
Ruby
r.flexible_rule_user_list = client.resource.flexible_rule_user_list_info do |frul|
frul.inclusive_rule_operator = :AND
frul.inclusive_operands << client.resource.flexible_rule_operand_info do |froi|
froi.rule = client.resource.user_list_rule_info do |info|
info.rule_item_groups += [checkout_date_rule_group, checkout_and_cart_size_rule_group]
end
# Optionally include a lookback window for this rule, in days.
froi.lookback_window_days = 7
end
end
Perl
my $flexible_rule_user_list_info =
Google::Ads::GoogleAds::V16::Common::FlexibleRuleUserListInfo->new({
inclusiveRuleOperator => AND,
inclusiveOperands => [
Google::Ads::GoogleAds::V16::Common::FlexibleRuleOperandInfo->new({
rule => Google::Ads::GoogleAds::V16::Common::UserListRuleInfo->new({
# The default rule_type for a UserListRuleInfo object is OR of
# ANDs (disjunctive normal form). That is, rule items will be
# ANDed together within rule item groups and the groups
# themselves will be ORed together.
ruleItemGroups => [
$checkout_date_rule_group, $checkout_and_cart_size_rule_group
]}
),
# Optionally include a lookback window for this rule, in days.
lookback_window_days => 7
})
],
exclusiveOperands => []});
依網站造訪日期範圍限制
上述的 expression_rule_user_list 符合您的需求，但如果您只想吸引符合名單中規則的使用者，在 10 月 1 日至 12 月 31 日之間造訪您的網站，該怎麼做？使用 date_specific_rule_user_list。
建立 date_specific_rule_user_list 的程序與您對 expression_rule_user_list 採取的相同程序相同。請使用 DateSpecificRuleUserListInfo 物件設定 date_specific_rule_user_list 欄位，而不要設定 RuleBasedUserListInfo 物件的 expression_rule_user_list 欄位。這個物件將包含 start_date 和 end_date 的欄位。
DateSpecificRuleUserListInfo dateSpecificRuleUserListInfo =
DateSpecificRuleUserListInfo.newBuilder()
.setRule(
UserListRuleInfo.newBuilder()
.addAllRuleItemGroups(
ImmutableList.of(checkoutAndCartSizeRuleGroup, checkoutDateRuleGroup)))
.setStartDate(StringValue.of("2019-10-01"))
.setEndDate(StringValue.of("2019-12-31"))
.build();
新的名單會納入所有符合與之前名單規則的使用者，但前提是他們造訪您網站的時間介於 start_date (含) 至 end_date (含) 之間。
將過去的使用者納入名單
您也可以將使用者清單的 prepopulation_status 設為 REQUESTED，藉此在以規則為準的使用者名單中納入過去的使用者，並定期檢查這個欄位的狀態，監控非同步預先填入程序的進度。
視名單的再行銷效期及加入再行銷代碼的日期而定，系統只會加入最近 30 天內過去的使用者。要求處理完畢之後，狀態會更新為 FINISHED；如果要求失敗，狀態則會更新為 FAILED。