입찰 조정으로 입찰가 조정하기

Google Ads API를 사용하여 호텔 광고에 입찰가 조정 (입찰가 조정이라고도 함)을 설정할 수 있습니다. 설정할 수 있는 입찰가 조정에 대한 자세한 내용은 호텔 광고에 대한 입찰가 조정 정보를 참고하세요.

캠페인 수준 입찰가 조정

Google Ads API를 사용하여 캠페인 수준에서 입찰가 조정을 설정하려면 입찰가 조정 관리를 참고하세요.

광고그룹 수준 입찰가 조정

Google Ads API를 사용하여 광고그룹 수준에서 입찰가 조정을 설정하려면 먼저 관련 클래스의 객체 (예: HotelAdvanceBookingWindowInfo 또는 HotelDateSelectionTypeInfo)를 만든 다음 필드를 적절한 값으로 설정해야 합니다.

예를 들어 30~60일 사이의 고급 예약 기간을 사용하여 광고그룹 입찰가 조정을 만들려면 HotelAdvanceBookingWindowInfo 객체를 만들고 min_days를 30으로, max_days를 60으로 설정해야 합니다.

마지막으로 관련 객체를 AdGroupBidModifier 객체에 연결합니다. 또한 ad_group를 사용하여 광고그룹 입찰가 조정이 속한 광고그룹의 리소스 이름을 지정해야 합니다.

Java

private void runExample(GoogleAdsClient googleAdsClient, long customerId, long adGroupId) {
  List<AdGroupBidModifierOperation> operations = new ArrayList<>();

  // Constructs the ad group resource name to use for each bid modifier.
  String adGroupResourceName = ResourceNames.adGroup(customerId, adGroupId);

  // 1) Creates an ad group bid modifier based on the hotel check-in day.
  AdGroupBidModifier checkInDayAdGroupBidModifier =
      AdGroupBidModifier.newBuilder()
          // Sets the resource name to the ad group resource name joined with the criterion ID
          // whose value corresponds to the desired check-in day.
          .setAdGroup(adGroupResourceName)
          .setHotelCheckInDay(HotelCheckInDayInfo.newBuilder().setDayOfWeek(DayOfWeek.MONDAY))
          // Sets the bid modifier value to 150%.
          .setBidModifier(1.5d)
          .build();
  operations.add(
      AdGroupBidModifierOperation.newBuilder().setCreate(checkInDayAdGroupBidModifier).build());

  // 2) Creates an ad group bid modifier based on the hotel length of stay.
  AdGroupBidModifier lengthOfStayAdGroupBidModifier =
      AdGroupBidModifier.newBuilder()
          // Sets the ad group.
          .setAdGroup(adGroupResourceName)
          // Creates the hotel length of stay info.
          .setHotelLengthOfStay(
              HotelLengthOfStayInfo.newBuilder().setMinNights(3L).setMaxNights(7L).build())
          // Sets the bid modifier value to 170%.
          .setBidModifier(1.7d)
          .build();
  operations.add(
      AdGroupBidModifierOperation.newBuilder().setCreate(lengthOfStayAdGroupBidModifier).build());

  // Issues a mutate request to add the ad group bid modifiers.
  try (AdGroupBidModifierServiceClient adGroupBidModifierServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupBidModifierServiceClient()) {
    MutateAdGroupBidModifiersResponse response =
        adGroupBidModifierServiceClient.mutateAdGroupBidModifiers(
            Long.toString(customerId), operations);

    // Prints the resource names of the added ad group bid modifiers.
    System.out.printf("Added %d hotel ad group bid modifiers:%n", response.getResultsCount());
    for (MutateAdGroupBidModifierResult mutateAdGroupBidModifierResult :
        response.getResultsList()) {
      System.out.printf("  %s%n", mutateAdGroupBidModifierResult.getResourceName());
    }
  }
}
AddHotelAdGroupBidModifiers.java
      

C#

public void Run(GoogleAdsClient client, long customerId, long adGroupId)
{
    // Get the AdGroupBidModifierService.
    AdGroupBidModifierServiceClient service = client.GetService(
        Services.V16.AdGroupBidModifierService);

    // Constructs the ad group resource name to use for each bid modifier.
    string adGroupResourceName = ResourceNames.AdGroup(customerId, adGroupId);

    // 1) Create an ad group bid modifier based on the hotel check-in day.
    AdGroupBidModifier checkInDayAdGroupBidModifier = new AdGroupBidModifier()
    {
        // Sets the resource name to the ad group resource name joined with the criterion
        // ID whose value corresponds to the desired check-in day.
        AdGroup = adGroupResourceName,
        HotelCheckInDay = new HotelCheckInDayInfo()
        {
            DayOfWeek = DayOfWeek.Monday
        },

        // Set the bid modifier value to 150%.
        BidModifier = 1.5,
    };

    // Creates an ad group bid modifier operation.
    var checkInDayAdGroupBidModifierOperation = new AdGroupBidModifierOperation()
    {
        Create = checkInDayAdGroupBidModifier
    };

    // 2) Create an ad group bid modifier based on the hotel length of stay.
    AdGroupBidModifier lengthOfStayAdGroupBidModifier = new AdGroupBidModifier()
    {
        // Set the ad group.
        AdGroup = ResourceNames.AdGroup(customerId, adGroupId),

        // Set the hotel length of stay info.
        HotelLengthOfStay = new HotelLengthOfStayInfo()
        {
            MinNights = 3,
            MaxNights = 7
        },

        // Set the bid modifier value to 170%.
        BidModifier = 1.7
    };

    // Create an ad group bid modifier operation.
    var lengthOfStayAdGroupBidModifierOperation = new AdGroupBidModifierOperation()
    {
        Create = lengthOfStayAdGroupBidModifier
    };

    try
    {
        // Issue a mutate request to add an ad group bid modifiers.
        MutateAdGroupBidModifiersResponse response = service.MutateAdGroupBidModifiers(
            customerId.ToString(),
            new AdGroupBidModifierOperation[] {
      checkInDayAdGroupBidModifierOperation,
      lengthOfStayAdGroupBidModifierOperation
            }
        );

        // Display the resource names of the added ad group bid modifiers.
        Console.WriteLine($"Added {response.Results.Count} hotel ad group bid modifiers:");

        foreach (MutateAdGroupBidModifierResult result in response.Results)
        {
            Console.WriteLine($"- {result.ResourceName}");
        }
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
AddHotelAdGroupBidModifiers.cs
      

2,399필리핀

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $adGroupId
) {
    $operations = [];

    // 1) Creates an ad group bid modifier based on the hotel check-in day.
    $checkInDayAdGroupBidModifier = new AdGroupBidModifier([
        // Sets the ad group.
        'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
        'hotel_check_in_day' => new HotelCheckInDayInfo([
            'day_of_week' => DayOfWeek::MONDAY
        ]),
        // Sets the bid modifier value to 150%.
        'bid_modifier' => 1.5
    ]);

    // Creates an ad group bid modifier operation.
    $checkInDayAdGroupBidModifierOperation = new AdGroupBidModifierOperation();
    $checkInDayAdGroupBidModifierOperation->setCreate($checkInDayAdGroupBidModifier);
    $operations[] = $checkInDayAdGroupBidModifierOperation;

    // 2) Creates an ad group bid modifier based on the hotel length of stay.
    $lengthOfStayAdGroupBidModifier = new AdGroupBidModifier([
        // Sets the ad group.
        'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
        // Creates the hotel length of stay info.
        'hotel_length_of_stay' => new HotelLengthOfStayInfo([
            'min_nights' => 3,
            'max_nights' => 7,
        ]),
        // Sets the bid modifier value to 170%.
        'bid_modifier' => 1.7
    ]);

    // Creates an ad group bid modifier operation.
    $lengthOfStayAdGroupBidModifierOperation = new AdGroupBidModifierOperation();
    $lengthOfStayAdGroupBidModifierOperation->setCreate(
        $lengthOfStayAdGroupBidModifier
    );
    $operations[] = $lengthOfStayAdGroupBidModifierOperation;

    // Issues a mutate request to add an ad group bid modifiers.
    $adGroupBidModifierServiceClient = $googleAdsClient->getAdGroupBidModifierServiceClient();
    $response = $adGroupBidModifierServiceClient->mutateAdGroupBidModifiers(
        MutateAdGroupBidModifiersRequest::build($customerId, $operations)
    );

    // Print out resource names of the added ad group bid modifiers.
    printf(
        "Added %d hotel ad group bid modifiers:%s",
        $response->getResults()->count(),
        PHP_EOL
    );
    foreach ($response->getResults() as $addedAdGroupBidModifier) {
        /** @var AdGroupBidModifier $addedAdGroupBidModifier */
        print $addedAdGroupBidModifier->getResourceName() . PHP_EOL;
    }
}
AddHotelAdGroupBidModifiers.php
      

Python

def main(client, customer_id, ad_group_id):
    ad_group_service = client.get_service("AdGroupService")
    ag_bm_service = client.get_service("AdGroupBidModifierService")

    # Create ad group bid modifier based on hotel check-in day.
    check_in_ag_bm_operation = client.get_type("AdGroupBidModifierOperation")
    check_in_ag_bid_modifier = check_in_ag_bm_operation.create
    check_in_ag_bid_modifier.hotel_check_in_day.day_of_week = (
        client.enums.DayOfWeekEnum.MONDAY
    )
    check_in_ag_bid_modifier.ad_group = ad_group_service.ad_group_path(
        customer_id, ad_group_id
    )
    # Sets the bid modifier value to 150%.
    check_in_ag_bid_modifier.bid_modifier = 1.5

    # Create ad group bid modifier based on hotel length of stay info.
    los_ag_bm_operation = client.get_type("AdGroupBidModifierOperation")
    los_ag_bid_modifier = los_ag_bm_operation.create
    los_ag_bid_modifier.ad_group = ad_group_service.ad_group_path(
        customer_id, ad_group_id
    )
    # Creates the hotel length of stay info.
    hotel_length_of_stay_info = los_ag_bid_modifier.hotel_length_of_stay
    hotel_length_of_stay_info.min_nights = 3
    hotel_length_of_stay_info.max_nights = 7
    # Sets the bid modifier value to 170%.
    los_ag_bid_modifier.bid_modifier = 1.7

    # Add the bid modifiers
    ag_bm_response = ag_bm_service.mutate_ad_group_bid_modifiers(
        customer_id=customer_id,
        operations=[check_in_ag_bm_operation, los_ag_bm_operation],
    )

    # Print out resource names of the added ad group bid modifiers.
    print(f"Added {len(ag_bm_response.results)} hotel ad group bid modifiers:")

    for result in ag_bm_response.results:
        print(result.resource_name)
add_hotel_ad_group_bid_modifiers.py
      

Ruby

def add_hotel_ad_group_bid_modifiers(customer_id, ad_group_id)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new
  operations = []
  ad_group_resource = client.path.ad_group(customer_id, ad_group_id)

  # 1) Creates an ad group bid modifier based on the hotel check-in day.
  operations << client.operation.create_resource.ad_group_bid_modifier do |bm|
    # Sets the ad group.
    bm.ad_group = ad_group_resource

    # Sets the check-in day to Monday.
    bm.hotel_check_in_day = client.resource.hotel_check_in_day_info do |info|
      info.day_of_week = :MONDAY
    end

    # Sets the bid modifier value to 150%.
    bm.bid_modifier = 1.5
  end

  # 2) Creates an ad group bid modifier based on the hotel length of stay.
  operations << client.operation.create_resource.ad_group_bid_modifier do |bm|
    # Sets the ad group.
    bm.ad_group = ad_group_resource

    # Creates the hotel length of stay info.
    bm.hotel_length_of_stay = client.resource.hotel_length_of_stay_info do |info|
      info.min_nights = 3
      info.max_nights = 7
    end

    # Sets the bid modifier value to 170%.
    bm.bid_modifier = 1.7
  end

  # 3) Issues a mutate request to add an ad group bid modifiers.
  ad_group_bid_modifier_service = client.service.ad_group_bid_modifier
  response = ad_group_bid_modifier_service.mutate_ad_group_bid_modifiers(
    customer_id: customer_id,
    operations: operations,
  )

  # Print out resource names of the added ad group bid modifiers.
  puts "Added #{response.results.size} hotel ad group bid modifiers:"
  response.results.each do |added_ad_group_bid_modifier|
    puts "\t#{added_ad_group_bid_modifier.resource_name}"
  end
end
add_hotel_ad_group_bid_modifiers.rb
      

Perl

sub add_hotel_ad_group_bid_modifiers {
  my ($api_client, $customer_id, $ad_group_id) = @_;

  # 1) Create an ad group bid modifier based on the hotel check-in day.
  my $check_in_day_ad_group_bid_modifier =
    Google::Ads::GoogleAds::V16::Resources::AdGroupBidModifier->new({
      # Set the ad group.
      adGroup => Google::Ads::GoogleAds::V16::Utils::ResourceNames::ad_group(
        $customer_id, $ad_group_id
      ),
      hotelCheckInDay =>
        Google::Ads::GoogleAds::V16::Common::HotelCheckInDayInfo->new({
          dayOfWeek => MONDAY
        }
        ),
      # Set the bid modifier value to 150%.
      bidModifier => 1.5
    });

  # Create an ad group bid modifier operation.
  my $check_in_day_ad_group_bid_modifier_operation =
    Google::Ads::GoogleAds::V16::Services::AdGroupBidModifierService::AdGroupBidModifierOperation
    ->new({
      create => $check_in_day_ad_group_bid_modifier
    });

  # 2) Create an ad group bid modifier based on the hotel length of stay.
  my $length_of_stay_ad_group_bid_modifier =
    Google::Ads::GoogleAds::V16::Resources::AdGroupBidModifier->new({
      # Set the ad group.
      adGroup => Google::Ads::GoogleAds::V16::Utils::ResourceNames::ad_group(
        $customer_id, $ad_group_id
      ),
      # Create the hotel length of stay info.
      hotelLengthOfStay =>
        Google::Ads::GoogleAds::V16::Common::HotelLengthOfStayInfo->new({
          minNights => 3,
          maxNights => 7
        }
        ),
      # Set the bid modifier value to 170%.
      bidModifier => 1.7
    });

  # Create an ad group bid modifier operation.
  my $length_of_stay_ad_group_bid_modifier_operation =
    Google::Ads::GoogleAds::V16::Services::AdGroupBidModifierService::AdGroupBidModifierOperation
    ->new({
      create => $length_of_stay_ad_group_bid_modifier
    });

  # 3) Add the ad group bid modifiers.
  my $ad_group_bid_modifiers_response =
    $api_client->AdGroupBidModifierService()->mutate({
      customerId => $customer_id,
      operations => [
        $check_in_day_ad_group_bid_modifier_operation,
        $length_of_stay_ad_group_bid_modifier_operation
      ]});

  # Print out resource names of the added ad group bid modifiers.
  my $ad_group_bid_modifier_results =
    $ad_group_bid_modifiers_response->{results};
  printf "Added %d hotel ad group bid modifiers:\n",
    scalar @$ad_group_bid_modifier_results;

  foreach my $ad_group_bid_modifier_result (@$ad_group_bid_modifier_results) {
    printf "\t%s\n", $ad_group_bid_modifier_result->{resourceName};
  }

  return 1;
}
add_hotel_ad_group_bid_modifiers.pl