Environment

  • Display & Video 360 API v2 is no longer in use.

  • The environment targeting options allow advertisers to specify whether their ads should be displayed in web browsers (optimized or not optimized for the device) or in apps.

  • When using environment targeting, ENVIRONMENT_UNSPECIFIED is the default and does not represent an actual environment, while ENVIRONMENT_WEB_OPTIMIZED and ENVIRONMENT_WEB_NOT_OPTIMIZED target web browsers, and ENVIRONMENT_APP targets app inventory.

  • For web targeting, if you want to target both optimized and non-optimized inventory, you should target ENVIRONMENT_WEB_OPTIMIZED first and then add ENVIRONMENT_WEB_NOT_OPTIMIZED.

Possible environment targeting options.

Enums
ENVIRONMENT_UNSPECIFIED Default value when environment is not specified in this version. This enum is a placeholder for default value and does not represent a real environment option.
ENVIRONMENT_WEB_OPTIMIZED Target inventory displayed in browsers. This includes inventory that was designed for the device it was viewed on, such as mobile websites viewed on a mobile device. ENVIRONMENT_WEB_NOT_OPTIMIZED, if targeted, should be deleted prior to the deletion of this targeting option.
ENVIRONMENT_WEB_NOT_OPTIMIZED Target inventory displayed in browsers. This includes inventory that was not designed for the device but viewed on it, such as websites optimized for desktop but viewed on a mobile device. ENVIRONMENT_WEB_OPTIMIZED should be targeted prior to the addition of this targeting option.
ENVIRONMENT_APP Target inventory displayed in apps.