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type PageOnePromotedBiddingScheme (v201809)

Page-One Promoted bidding scheme, which sets max cpc bids to target impressions on page one or page one promoted slots on google.com.


Namespace
https://adwords.google.com/api/adwords/cm/v201809

Field

BiddingScheme (inherited)

BiddingScheme.Type

xsd:string

Indicates that this instance is a subtype of BiddingScheme. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.

PageOnePromotedBiddingScheme

strategyGoal

PageOnePromotedBiddingSchem...

Specifies the strategy goal: where impressions are desired to be shown on search result pages.


Enumerations
PAGE_ONE
First page on google.com.
PAGE_ONE_PROMOTED
Top slots of the first page on google.com.

bidCeiling

Money

Strategy maximum bid limit in advertiser local currency micro units. This upper limit applies to all keywords managed by the strategy.

This field must be greater than or equal to 0.

bidModifier

xsd:double

Bid Multiplier to be applied to the relevant bid estimate (depending on the strategyGoal) in determining a keyword's new max cpc bid.

This field must be greater than or equal to 0.

bidChangesForRaisesOnly

xsd:boolean

Controls whether the strategy always follows bid estimate changes, or only increases. If false, always set a keyword's new bid to the current bid estimate. If true, only updates a keyword's bid if the current bid estimate is greater than the current bid.

raiseBidWhenBudgetConstrained

xsd:boolean

Controls whether the strategy is allowed to raise bids when the throttling rate of the budget it is serving out of rises above a threshold.

raiseBidWhenLowQualityScore

xsd:boolean

Controls whether the strategy is allowed to raise bids on keywords with lower-range quality scores.

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