type OfflineConversionFeed (v201802)

Represents an entire record in the offline conversions feed that the advertiser uploads.


Namespace
https://adwords.google.com/api/adwords/cm/v201802

Field

googleClickId

xsd:string

The google click ID associated with this conversion, as captured from the landing page.

If your account has auto-tagging turned on, the google click ID can be obtained from a query parameter called 'gclid'.

This field can be selected using the value "GoogleClickId".
This field can be filtered on.
This field is required and should not be null.
The length of this string should be between 1 and 512, inclusive, (trimmed).

conversionName

xsd:string

The type associated with this conversion.

It is valid to report multiple conversions for the same google click ID, since visitors may trigger multiple conversions for a click. These conversions names are generated in the front end by advertisers.

This field can be selected using the value "ConversionName".
This field can be filtered on.
This field is required and should not be null.
The length of this string should be between 1 and 100, inclusive, (trimmed).

conversionTime

xsd:string

The time that this conversion occurred at.

This has to be after the click time. A time in the future is not allowed. A timezone is always required.

When a conversion for the same google click ID, conversion name and conversion time is uploaded multiple times, the first one results in a conversion being recorded. The duplicates are ignored and reported as successes, to indicate that a conversion for this combination has been recorded.

This field can be selected using the value "ConversionTime".
This field can be filtered on.
This field is required and should not be null.

conversionValue

xsd:double

This conversions value for the advertiser.

This field can be selected using the value "ConversionValue".
This field can be filtered on.
This field must be greater than or equal to 0.

conversionCurrencyCode

xsd:string

The currency that the advertiser associates with the conversion value. This is the ISO 4217 3-character currency code. For example: USD, EUR.

This field can be selected using the value "ConversionCurrencyCode".
This field can be filtered on.
The length of this string should be between 3 and 3, inclusive, (trimmed).

externalAttributionCredit

xsd:double

This field can only be set for conversions actions which use external attribution. It represents the fraction of the conversion that is attributed to each AdWords click. Its value must be greater than 0 and less than or equal to 1.

An ATTRIBUTED_CREDIT_SET_FOR_NON_EXTERNALLY_ATTRIBUTED_CONVERSION_ACTION error will be returned if this field is used with a non-externally attributed conversion action.

This field must be between 0 and 1, inclusive.

externalAttributionModel

xsd:string

This field can only be set for conversions actions which use external attribution. It specifies the attribution model name.

An ATTRIBUTION_MODEL_SET_FOR_NON_EXTERNALLY_ATTRIBUTED_CONVERSION_ACTION error will be returned if this field is used with a non-externally attributed conversion action.

The length of this string should be between 1 and 100, inclusive, (trimmed).

Send feedback about...

AdWords API
AdWords API
Need help? Visit our support page.