type SharedBiddingStrategy (v201802)

Bidding strategies store shared bidding configuration data and are account-level objects.


Namespace
https://adwords.google.com/api/adwords/cm/v201802

Field

biddingScheme

  1. BiddingScheme
    1. EnhancedCpcBiddingScheme
    2. ManualCpcBiddingScheme
    3. ManualCpmBiddingScheme
    4. MaximizeConversionValueBidd...
    5. MaximizeConversionsBiddingS...
    6. PageOnePromotedBiddingScheme
    7. TargetCpaBiddingScheme
    8. TargetOutrankShareBiddingSc...
    9. TargetRoasBiddingScheme
    10. TargetSpendBiddingScheme

Specifies the type of bidding scheme and the metadata associated with it.

This field can be selected using the value "BiddingScheme".

id

xsd:long

Id of the flexible bidding strategy. The bidding strategy id is used to associate the bidding strategy with the campaign, ad group or ad group criterion.

This field can be selected using the value "Id".
This field can be filtered on.
This field is required and should not be null when it is contained within Operators : SET, REMOVE.

name

xsd:string

Name of the bidding strategy. Every bidding strategy must have a non-null non-empty name. In addition, all bidding strategies within an account must be named distinctly.

This field can be selected using the value "Name".
This field can be filtered on.
This field is required and should not be null when it is contained within Operators : ADD.
The length of this string should be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).

status

SharedBiddingStrategy.Biddi...


Enumerations
ENABLED
REMOVED
UNKNOWN

This field can be selected using the value "Status".
This field can be filtered on.
This field is read only and will be ignored when sent to the API.

type

BiddingStrategyType


Enumerations
MANUAL_CPC
Manual click based bidding where user pays per click. See ManualCpcBiddingScheme for more details.
MANUAL_CPM
Manual impression based bidding where user pays per thousand impressions. See ManualCpmBiddingScheme for more details.
PAGE_ONE_PROMOTED
Page-One Promoted is an automated bid strategy that sets max CPC bids to target impressions on page one or page one promoted slots on google.com. See PageOnePromotedBiddingScheme for more details.
TARGET_SPEND
Target Spend (Maximize Clicks) is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget. See TargetSpendBiddingScheme for more details.
ENHANCED_CPC
Enhanced CPC is a bidding strategy that raises your bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely. See EnhancedCpcBiddingScheme for more details.
TARGET_CPA
Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost per acquisition (CPA) you set. See TargetCpaBiddingScheme for more details.
TARGET_ROAS
Target ROAS is an automated bidding strategy that helps you maximize revenue while averaging a specific target return on average spend (ROAS). See TargetRoasBiddingScheme for more details.
MAXIMIZE_CONVERSIONS
Maximize conversions is an automated bidding strategy that automatically sets bids to help get the most conversions for your campaign while spending your budget. See MaximizeConversionsBiddingScheme for more details.
MAXIMIZE_CONVERSION_VALUE
Maximize conversion value is an automated bidding strategy that automatically sets bids to maximize revenue while spending your budget. See MaximizeConversionValueBiddingScheme for more details.
TARGET_OUTRANK_SHARE
Target Outrank Share is an automated bidding strategy that sets bids based on the target fraction of auctions where the advertiser should outrank a specific competitor. See TargetOutrankShareBiddingScheme for more details.
NONE
Special bidding strategy type used to reset the bidding strategy at AdGroup and AdGroupCriterion.
UNKNOWN

This field can be selected using the value "Type".
This field can be filtered on.

Send feedback about...

AdWords API
AdWords API
Need help? Visit our support page.