type CpcBid (v201802)

Manual click based bids.


Namespace
https://adwords.google.com/api/adwords/cm/v201802

Field

Bids (inherited)

Bids.Type

xsd:string

Indicates that this instance is a subtype of Bids. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.

CpcBid

bid

Money

Max CPC (cost per click) bid. At the ad group level, this represents the default bid applicable for

  • keyword targeting on search network.
  • keywords & placements for content targeting.
At the ad group criteria level, this is the max cpc bid.

This field can be selected using the value "CpcBid".
This field can be filtered on.

cpcBidSource

BidSource

The level (ad group or criterion) at which the bid was set. This is applicable only at the criteria level.


Enumerations
ADGROUP
Effective Bid is Adgroup level bid
CRITERION
Effective Bid is Keyword level bid
ADGROUP_BIDDING_STRATEGY
Effective Bid is inherited from Adgroup Bidding Strategy
CAMPAIGN_BIDDING_STRATEGY
Effective Bid is inherited from Campaign Bidding Strategy

This field is read only and will be ignored when sent to the API.

Send feedback about...

AdWords API
AdWords API
Need help? Visit our support page.