[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-06 UTC."],[[["\u003cp\u003eCustom Criteria allows for targeting using custom targeting keys of predefined or freeform types.\u003c/p\u003e\n"],["\u003cp\u003eIt utilizes key IDs to identify specific custom targeting keys and value IDs for associated values.\u003c/p\u003e\n"],["\u003cp\u003eThe targeting process involves comparison operators (IS or IS_NOT) to define the matching criteria.\u003c/p\u003e\n"],["\u003cp\u003eCustom Criteria is an integral part of NativeStyleService and is used for precise ad targeting.\u003c/p\u003e\n"]]],["Custom criteria targeting utilizes the `CustomCriteria` object to target predefined or freeform custom targeting keys. Key actions include using `keyId` to identify a `CustomTargetingKey` and `valueIds` to specify `CustomTargetingValue` objects. The `operator` field determines the comparison operation, with options `IS` or `IS_NOT`. This is used in multiple services, like AdRuleService, AudienceSegmentService, and NativeStyleService. There is also inheritance from `CustomCriteriaNode` to `CustomCriteriaLeaf`.\n"],null,["# type CustomCriteria (v202411)\n\n**Service** \n[AdRuleService](/ad-manager/api/reference/v202411/AdRuleService.CustomCriteria) [AdjustmentService](/ad-manager/api/reference/v202411/AdjustmentService.CustomCriteria) [AudienceSegmentService](/ad-manager/api/reference/v202411/AudienceSegmentService.CustomCriteria) [ForecastService](/ad-manager/api/reference/v202411/ForecastService.CustomCriteria) [LineItemService](/ad-manager/api/reference/v202411/LineItemService.CustomCriteria) **NativeStyleService** [ProposalLineItemService](/ad-manager/api/reference/v202411/ProposalLineItemService.CustomCriteria) [ProposalService](/ad-manager/api/reference/v202411/ProposalService.CustomCriteria) [PublisherQueryLanguageService](/ad-manager/api/reference/v202411/PublisherQueryLanguageService.CustomCriteria) [TargetingPresetService](/ad-manager/api/reference/v202411/TargetingPresetService.CustomCriteria) [YieldGroupService](/ad-manager/api/reference/v202411/YieldGroupService.CustomCriteria) **Inheritance** \n[CustomCriteriaNode](/ad-manager/api/reference/v202411/NativeStyleService.CustomCriteriaNode) \n▼\n[CustomCriteriaLeaf](/ad-manager/api/reference/v202411/NativeStyleService.CustomCriteriaLeaf) \n▼\n[AudienceSegmentCriteria](/ad-manager/api/reference/v202411/NativeStyleService.AudienceSegmentCriteria) [CmsMetadataCriteria](/ad-manager/api/reference/v202411/NativeStyleService.CmsMetadataCriteria) **CustomCriteria**\n\nA [CustomCriteria](/ad-manager/api/reference/v202411/NativeStyleService.CustomCriteria) object is used to perform custom criteria targeting on custom targeting\nkeys of type [CustomTargetingKey.Type.PREDEFINED](/ad-manager/api/reference/v202411/CustomTargetingService.CustomTargetingKey.Type#PREDEFINED) or [CustomTargetingKey.Type.FREEFORM](/ad-manager/api/reference/v202411/CustomTargetingService.CustomTargetingKey.Type#FREEFORM).\n\n*** ** * ** ***\n\nNamespace\n:\n `https://www.google.com/apis/ads/publisher/v202411`\n\n| Field ----- ||\n|----------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| **`CustomCriteriaNode` (inherited)** ||\n| **`CustomCriteriaLeaf` (inherited)** ||\n| **`CustomCriteria`** ||\n| ### `keyId` | ` `xsd:`long` The [CustomTargetingKey.id](/ad-manager/api/reference/v202411/CustomTargetingService.CustomTargetingKey#id) of the [CustomTargetingKey](/ad-manager/api/reference/v202411/CustomTargetingService.CustomTargetingKey) object that was created using [CustomTargetingService](/ad-manager/api/reference/v202411/CustomTargetingService). This attribute is required. |\n| ### `valueIds` | ` `xsd:`long[]` The ids of [CustomTargetingValue](/ad-manager/api/reference/v202411/CustomTargetingService.CustomTargetingValue) objects to target the custom targeting key with id [CustomCriteria.keyId](/ad-manager/api/reference/v202411/NativeStyleService.CustomCriteria#keyId). This attribute is required. |\n| ### `operator` | ` `[CustomCriteria.ComparisonOp...](/ad-manager/api/reference/v202411/NativeStyleService.CustomCriteria.ComparisonOperator \"CustomCriteria.ComparisonOperator\")` ` The comparison operator. This attribute is required. *** ** * ** *** **Enumerations** `IS` : `IS_NOT` : \u003cbr /\u003e |"]]
