Geotargets

You can download CSVs with supported geotargeting criteria below.

Columns

Id
Unique and persistent assigned ID. In the API, these criteria are of type Location.
Name
The name of the geotarget.
Canonical Name
The constructed fully qualified English name consisting of the target's own name, and its parents' names. This field is meant only for disambiguating similar target names--it's not supported in any API fields.
Canonical Parent ID
The criteria ID of the direct parent that defines the canonical name of the geo target. For example, if the current geo target is "San Francisco", its canonical name would be "San Francisco, California, United States" thus the canonicalParentId would be the criteria ID of California and the canonicalParentId of California would be the criteria ID of United States.
Parent Ids
A comma separated list of criteria IDs of all parents of the geo target ordered by ascending size.
Country Code
Country code as defined by ISO 3166-1 alpha-2.
Type

Allowable values:

  • Airport
  • Autonomous_Community
  • Canton
  • City
  • Congressional_District
  • Country
  • County
  • Department
  • DMA_Region
  • Governorate
  • Municipality
  • Neighborhood
  • Postal_Code
  • Prefecture
  • Province
  • Region
  • State
  • Territory
  • Tv_Region
  • Union_Territory

Non-targetable locations

Check the list of restricted countries.

DMA regions

Please contact The Nielsen Company directly for DMA data.

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