abstract type Creative (v202505)

AI-generated Key Takeaways

• A Creative represents the media for the ad being served.

• The CreativeService includes functions to create and update creatives.

• Creatives have various fields like advertiserId, id, name, size, and previewUrl.

• Creatives can have associated policy labels indicating potential violations and custom field values.

• There are multiple specific creative types that inherit from Creative, such as Html5Creative and ThirdPartyCreative.

Service

CreativeService

Dependencies

CreativePage createCreatives() updateCreatives()

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Creative

Inheritance

Creative

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BaseDynamicAllocationCreative BaseRichMediaStudioCreative ClickTrackingCreative HasDestinationUrlCreative Html5Creative InternalRedirectCreative LegacyDfpCreative ProgrammaticCreative TemplateCreative ThirdPartyCreative UnsupportedCreative VastRedirectCreative

A Creative represents the media for the ad being served.

Read more about creatives on the Ad Manager Help Center.

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Namespace

https://www.google.com/apis/ads/publisher/v202505

Field
advertiserId	xsd:long The ID of the advertiser that owns the creative. This attribute is required.
id	xsd:long Uniquely identifies the Creative. This value is read-only and is assigned by Google when the creative is created. This attribute is required for updates.
name	xsd:string The name of the creative. This attribute is required and has a maximum length of 255 characters.
size	Size The Size of the creative. This attribute is required for creation and then is read-only.
previewUrl	xsd:string The URL of the creative for previewing the media. This attribute is read-only and is assigned by Google when a creative is created.
policyLabels	CreativePolicyViolation[] Set of policy labels detected for this creative. This attribute is read-only. Enumerations MALWARE_IN_CREATIVE Malware was found in the creative. For more information see here. MALWARE_IN_LANDING_PAGE Malware was found in the landing page. For more information see here. LEGALLY_BLOCKED_REDIRECT_URL The redirect url contains legally objectionable content. MISREPRESENTATION_OF_PRODUCT The creative misrepresents the product or service being advertised. For more information see here. SELF_CLICKING_CREATIVE The creative has been determined to be self clicking. GAMING_GOOGLE_NETWORK The creative has been determined as attempting to game the Google network. For more information see here. DYNAMIC_DNS The landing page for the creative uses a dynamic DNS. For more information see here. CIRCUMVENTING_SYSTEMS The creative has been determined as attempting to circumvent Google advertising systems. PHISHING Phishing found in creative or landing page. For more information see here. DOWNLOAD_PROMPT_IN_CREATIVE The creative prompts the user to download a file. For more information see here UNAUTHORIZED_COOKIE_DETECTED The creative sets an unauthorized cookie on a Google domain. For more information see here TEMPORARY_PAUSE_FOR_VENDOR_INVESTIGATION The creative has been temporarily paused while we investigate. ABUSIVE_EXPERIENCE The landing page contains an abusive experience. For more information see here. TRICK_TO_CLICK The creative is designed to mislead or trick the user into interacting with it. For more information see here. USE_OF_NON_ALLOWLISTED_OMID_VERIFICATION_SCRIPT Non-allowlisted OMID verification script. For more information see here. MISUSE_OF_OMID_API OMID sdk injected by creative. < p>For more information see here. UNACCEPTABLE_HTML_AD Unacceptable HTML5 ad. For more information see here. UNKNOWN The value returned if the actual value is not exposed by the requested API version.
appliedLabels	AppliedLabel[] The set of labels applied to this creative.
lastModifiedDateTime	DateTime The date and time this creative was last modified.
customFieldValues	BaseCustomFieldValue[] CustomFieldValue DropDownCustomFieldValue The values of the custom fields associated with this creative.
thirdPartyDataDeclaration	ThirdPartyDataDeclaration The third party companies associated with this creative. This is distinct from any associated companies that Google may detect programmatically.
adBadgingEnabled	xsd:boolean Whether the creative has ad badging enabled. Defaults to false for CreativeType.VAST_REDIRECT, CreativeType.THIRD_PARTY, CreativeType.AUDIO_VAST_REDIRECT, CreativeType.PROGRAMMATIC, CreativeType.DFP_MOBILE_CREATIVE, CreativeType.FLASH_OVERLAY, CreativeType.GRAPHICAL_INTERSTITIAL, CreativeType.LEGACY_DFP_CREATIVE, CreativeType.MOBILE_AD_NETWORK_BACKFILL, CreativeType.MOBILE_VIDEO_INTERSTITIAL, CreativeType.SDK_MEDIATION and CreativeType.STANDARD_FLASH creative types. . Defaults to true for all other creative types.