Label that is displayed to users when creating TemplateCreative from the
CreativeTemplate. This attribute is required and has a maximum
length of 127 characters.
uniqueName
xsd:string
Unique name used to identify the variable. This attribute is read-only and
is assigned by Google, by deriving from label, when a creative template
variable is created.
description
xsd:string
A descriptive help text that is displayed to users along with the
label. This attribute is required and has a maximum length of 255 characters.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-06 UTC."],[],[],null,["# type UrlCreativeTemplateVariable (v202505)\n\n**Service** \n**CreativeTemplateService** **Inheritance** \n[CreativeTemplateVariable](/ad-manager/api/reference/v202505/CreativeTemplateService.CreativeTemplateVariable) \n▼\n[AssetCreativeTemplateVariable](/ad-manager/api/reference/v202505/CreativeTemplateService.AssetCreativeTemplateVariable) [LongCreativeTemplateVariable](/ad-manager/api/reference/v202505/CreativeTemplateService.LongCreativeTemplateVariable) [StringCreativeTemplateVariable](/ad-manager/api/reference/v202505/CreativeTemplateService.StringCreativeTemplateVariable) **UrlCreativeTemplateVariable**\n\n\nRepresents a url variable defined in a creative template.\n\nUse [UrlCreativeTemplateVariableValue](/ad-manager/api/reference/v202505/CreativeService.UrlCreativeTemplateVariableValue) to specify the value for this variable\nwhen creating [TemplateCreative](/ad-manager/api/reference/v202505/CreativeService.TemplateCreative) from the [TemplateCreative](/ad-manager/api/reference/v202505/CreativeService.TemplateCreative)\n\n*** ** * ** ***\n\nNamespace\n:\n `https://www.google.com/apis/ads/publisher/v202505`\n\n| Field ----- ||\n|---------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| **`CreativeTemplateVariable` (inherited)** ||\n| ### `label` | ` `xsd:`string` Label that is displayed to users when creating [TemplateCreative](/ad-manager/api/reference/v202505/CreativeService.TemplateCreative) from the [CreativeTemplate](/ad-manager/api/reference/v202505/CreativeTemplateService.CreativeTemplate). This attribute is required and has a maximum length of 127 characters. |\n| ### `uniqueName` | ` `xsd:`string` Unique name used to identify the variable. This attribute is read-only and is assigned by Google, by deriving from label, when a creative template variable is created. |\n| ### `description` | ` `xsd:`string` A descriptive help text that is displayed to users along with the label. This attribute is required and has a maximum length of 255 characters. |\n| ### `isRequired` | ` `xsd:`boolean` `true` if this variable is required to be filled in by users when creating [TemplateCreative](/ad-manager/api/reference/v202505/CreativeService.TemplateCreative) from the [CreativeTemplate](/ad-manager/api/reference/v202505/CreativeTemplateService.CreativeTemplate). |\n| **`UrlCreativeTemplateVariable`** ||\n| ### `defaultValue` | ` `xsd:`string` Default value to be filled in when creating creatives from the creative template. |\n| ### `isTrackingUrl` | ` `xsd:`boolean` When true, if the URL is identified as from a known vendor, cache-busting macros will automatically be inserted upon save. |"]]
