type CreativeTemplate (v202505)

AI-generated Key Takeaways

• CreativeTemplate is a template used to create creatives.

• It has dependencies on CreativeTemplatePage.

• Each CreativeTemplate has a unique read-only ID and a required name with a maximum length of 255 characters.

• CreativeTemplate includes a list of required variables and a required snippet with placeholders for these variables.

• CreativeTemplate has a status which can be ACTIVE, INACTIVE, or DELETED, and a type which is either SYSTEM_DEFINED or USER_DEFINED.

Service

CreativeTemplateService

Dependencies

CreativeTemplatePage

▼

CreativeTemplate

A template upon which a creative can be created.

---

Namespace

https://www.google.com/apis/ads/publisher/v202505

Field
id	xsd:long Uniquely identifies the CreativeTemplate. This attribute is read-only and is assigned by Google when a creative template is created.
name	xsd:string The name of the creative template. This attribute is required and has a maximum length of 255 characters.
description	xsd:string The description of the creative template. This attribute is optional.
variables	CreativeTemplateVariable[] AssetCreativeTemplateVariable LongCreativeTemplateVariable StringCreativeTemplateVariable ListStringCreativeTemplateV... UrlCreativeTemplateVariable The list of creative template variables. This attribute is required.
snippet	xsd:string The snippet of the creative template, with placeholders for the associated variables. This attribute is required.
status	CreativeTemplateStatus The status of the CreativeTemplate. This attribute is read-only and is assigned by Google. Enumerations ACTIVE The CreativeTemplate is active INACTIVE The CreativeTemplate is inactive. Users cannot create new creatives from this template, but existing ones can be edited and continue to serve DELETED The CreativeTemplate is deleted. Creatives created from this CreativeTemplate can no longer serve.
type	CreativeTemplateType The type of the CreativeTemplate. Publisher can only create user-defined template Enumerations SYSTEM_DEFINED Creative templates that Google defines for users to use. USER_DEFINED Arbitrary creative templates that users can define as they see fit. Such templates are bound to a specific network and can only be used with creatives being created under the network.
isInterstitial	xsd:boolean true if this creative template produces interstitial creatives.
isNativeEligible	xsd:boolean true if this creative template produces native-eligible creatives.
isSafeFrameCompatible	xsd:boolean Whether the Creative produced is compatible for SafeFrame rendering. This attribute is optional and defaults to true.