type TargetingCriteriaBreakdown (v202411)

  • Targeting Criteria Breakdown provides insights into the performance of individual targeting criteria within a forecast.

  • It includes information such as targeting dimension, criteria ID, name, and whether it's excluded.

  • Metrics like available and matched units help assess the impact of each targeting criterion.

  • The breakdown results aid in understanding which targeting criteria contribute most effectively to the forecast.

A single targeting criteria breakdown result.


Namespace
https://www.google.com/apis/ads/publisher/v202411

Field

targetingDimension

TargetingDimension

The dimension of this breakdown


Enumerations
CUSTOM_CRITERIA
GEOGRAPHY
BROWSER
BROWSER_LANGUAGE
BANDWIDTH_GROUP
OPERATING_SYSTEM
USER_DOMAIN
CONTENT
VIDEO_POSITION
AD_SIZE
AD_UNIT
PLACEMENT
MOBILE_CARRIER
DEVICE_CAPABILITY
DEVICE_CATEGORY
DEVICE_MANUFACTURER
MOBILE_APPLICATION
FORECASTED_CREATIVE_RESTRICTION
VERTICAL
CONTENT_LABEL
UNKNOWN
The value returned if the actual value is not exposed by the requested API version.

targetingCriteriaId

xsd:long

The unique ID of the targeting criteria.

targetingCriteriaName

xsd:string

The name of the targeting criteria.

excluded

xsd:boolean

When true, the breakdown is negative.

availableUnits

xsd:long

The available units for this breakdown.

matchedUnits

xsd:long

The matched units for this breakdown.