Performance Max - Asset Group Assets

AI-generated Key Takeaways

• This video is the seventh in an eight-part series focusing on building Performance Max campaigns using the Google Ads API.

• The episode centers on Asset Group Assets and how they connect assets to Asset Groups within Performance Max campaigns.

• Beyond the basics, the episode explores design considerations for application planning and new paradigms introduced by Performance Max.

• A practical code implementation example using the Performance Max Interactive Guide is demonstrated.

This is the seventh episode in an 8-episode series about creating Performance Max campaigns with the Google Ads API. In this episode, we'll discuss Asset Group Assets, or the mechanism used to attach Assets to Asset Groups in Performance Max campaigns.

While Asset Group Assets are straightforward in their own right, this episode will focus on some design considerations when planning an application and highlight some of the new paradigms presented by Performance Max. At the end of the video, we'll walk through a possible code implementation using the Performance Max Interactive Guide.

Note: This video contains slides referencing an outdated list of required assets. The BRAND_NAME and LOGO assets are no longer required in an asset group on campaigns with brand guidelines enabled. Any references in this video to saving these assets at the asset group level are no longer accurate. Brand guidelines campaigns must store logos and brand names at the campaign level using CampaignAssets. See the Asset requirements guide for more information on what assets are needed at the asset group level.

Warning: The "Interactive Guide" referenced in this video has been sunset and is no longer available. For guidance on building your Performance Max integration, refer to our updated code samples.