"حملات الأداء الأفضل" المستندة إلى أهداف السفر

تتيح لك حملات "حملات الأداء الأفضل" المستندة إلى أهداف السفر إنشاء إعلانات لفنادق الفنادق التي يتمّ عرضها على جميع قنوات Google، مثل "شبكة بحث Google" و"شبكة Google الإعلانية" و"إعلانات الفيديو" و"اقتراحات". تشمل المزايا أيضًا التخصيص التلقائي للميزانية على جميع القنوات، وتوسيع عنوان URL النهائي، وزيادة التغطية الإعلانية على "شبكة بحث Google"، واقتراحات بشأن مواد العرض التي سيتم إنشاؤها كمجموعة مواد عرض لكل فندق.

على عكس إعلانات الفنادق، لا تحتاج إلى الوصول إلى حساب على Hotel Center لتتمكّن من استخدام "حملات الأداء الأفضل" المستندة إلى أهداف السفر.

إنشاء "حملة الأداء الأفضل" المستندة إلى أهداف السفر

في ما يلي خطوات إنشاء "حملة الأداء الأفضل" المستندة إلى أهداف السفر:

1. أنشئ مجموعة مواد عرض ومواد عرض لكل فنادقك ومواد عرض مجموعات مواد العرض لربط مجموعة مواد العرض المنشأة ومواد العرض.
2. (إجراء يُنصح به) الحصول على مواد العرض المقترَحة التي يمكنك استخدامها لإنشاء مجموعة مواد عرض
3. أنشئ "حملة أداء أفضل" باستخدام مجموعة مواد العرض ومواد العرض المقترَحة.

إنشاء كيانات مواد عرض لمواقع فنادقك

1. أنشئ مجموعة مواد عرض لفندق من النوع HOTEL_PROPERTY عن طريق ضبط AssetSet.type على AssetSetType.HOTEL_PROPERTY. ستستخدم اسم المورد لمجموعة مواد العرض التي تم إنشاؤها في الخطوات اللاحقة.

   Java

   private String createHotelAssetSet(GoogleAdsClient googleAdsClient, long customerId) {
     // Creates an asset set operation for a hotel property asset set.
     AssetSetOperation assetSetOperation =
         AssetSetOperation.newBuilder()
             .setCreate(
                 AssetSet.newBuilder()
                     .setName(
                         "My Hotel propery asset set #" + CodeSampleHelper.getPrintableDateTime())
                     .setType(AssetSetType.HOTEL_PROPERTY))
             .build();
     try (AssetSetServiceClient assetSetServiceClient =
         googleAdsClient.getLatestVersion().createAssetSetServiceClient()) {
       MutateAssetSetsResponse mutateAssetSetsResponse =
           assetSetServiceClient.mutateAssetSets(
               Long.toString(customerId), ImmutableList.of(assetSetOperation));
       String assetSetResourceName = mutateAssetSetsResponse.getResults(0).getResourceName();
       System.out.printf("Created an asset set with resource name: '%s'%n", assetSetResourceName);
       return assetSetResourceName;
     }
   }
   AddPerformanceMaxForTravelGoalsCampaign.java
         

   C#

   private string CreateHotelAssetSet(GoogleAdsClient client, long customerId)
   {
       AssetSetOperation operation = new AssetSetOperation()
       {
           Create = new AssetSet {
               Name = "My Hotel property asset set #" + ExampleUtilities.GetRandomString(),
               Type = AssetSetType.HotelProperty
           }
       };
   
       AssetSetServiceClient assetSetService = client.GetService(Services.V16.AssetSetService);
   
       MutateAssetSetsResponse response = assetSetService.MutateAssetSets(
           customerId.ToString(),
           new List<AssetSetOperation> { operation }
       );
   
       string assetResourceName = response.Results[0].ResourceName;
       Console.WriteLine($"Created an asset set with resource name: {assetResourceName}");
       return assetResourceName;
   }
   AddPerformanceMaxForTravelGoalsCampaign.cs
         

   PHP

   private static function createHotelAssetSet(
       GoogleAdsClient $googleAdsClient,
       int $customerId
   ): string {
       // Creates an asset set operation for a hotel property asset set.
       $assetSetOperation = new AssetSetOperation([
           // Creates a hotel property asset set.
           'create' => new AssetSet([
               'name' => 'My Hotel propery asset set #' . Helper::getPrintableDatetime(),
               'type' => AssetSetType::HOTEL_PROPERTY
           ])
       ]);
   
       // Issues a mutate request to add a hotel asset set and prints its information.
       $assetSetServiceClient = $googleAdsClient->getAssetSetServiceClient();
       $response = $assetSetServiceClient->mutateAssetSets(
           MutateAssetSetsRequest::build($customerId, [$assetSetOperation])
       );
       $assetSetResourceName = $response->getResults()[0]->getResourceName();
       printf("Created an asset set with resource name: '%s'.%s", $assetSetResourceName, PHP_EOL);
       return $assetSetResourceName;
   }
   AddPerformanceMaxForTravelGoalsCampaign.php
         

   Python

   def create_hotel_asset_set(client, customer_id):
       """Creates a hotel property asset set.
   
       Args:
           client: an initialized GoogleAdsClient instance.
           customer_id: a client customer ID.
   
       Returns:
           the created hotel property asset set's resource name.
       """
       # Creates an asset set operation for a hotel property asset set.
       operation = client.get_type("AssetSetOperation")
       # Creates a hotel property asset set.
       asset_set = operation.create
       asset_set.name = f"My hotel property asset set #{get_printable_datetime()}"
       asset_set.type_ = client.enums.AssetSetTypeEnum.HOTEL_PROPERTY
   
       # Issues a mutate request to add a hotel asset set.
       asset_set_service = client.get_service("AssetSetService")
       response = asset_set_service.mutate_asset_sets(
           customer_id=customer_id, operations=[operation]
       )
       resource_name = response.results[0].resource_name
       print(f"Created an asset set with resource name: '{resource_name}'")
   
       return resource_name
   add_performance_max_for_travel_goals_campaign.py
         

   Ruby

   # Creates a hotel property asset set.
   def create_hotel_asset_set(client, customer_id)
     operation =
       client.operation.create_resource.asset_set do |asset_set|
         asset_set.name = "My Hotel propery asset set #{Time.now}"
         asset_set.type = :HOTEL_PROPERTY
       end
   
     # Sends the mutate request.
     response =
       client.service.asset_set.mutate_asset_sets(
         customer_id: customer_id,
         operations: [operation]
       )
   
     # Prints some information about the response.
     response.results.first.resource_name
   end
   add_performance_max_for_travel_goals_campaign.rb
         

   Perl

   sub create_hotel_asset_set {
     my ($api_client, $customer_id) = @_;
   
     my $asset_set_operation =
       Google::Ads::GoogleAds::V16::Services::AssetSetService::AssetSetOperation->
       new({
         # Creates a hotel property asset set.
         create => Google::Ads::GoogleAds::V16::Resources::AssetSet->new({
             name => 'My Hotel propery asset set #' . uniqid(),
             type => HOTEL_PROPERTY
           })});
     # Issues a mutate request to add a hotel asset set and prints its information.
     my $response = $api_client->AssetSetService()->mutate({
         customerId => $customer_id,
         operations => [$asset_set_operation]});
   
     my $asset_set_resource_name = $response->{results}[0]{resourceName};
     printf "Created an asset set with resource name: '%s'.\n",
       $asset_set_resource_name;
   
     return $asset_set_resource_name;
   }
   add_performance_max_for_travel_goals_campaign.pl
         

2. بالنسبة إلى كل موقع من مواقع الفنادق، عليك إجراء ما يلي:

   1. أنشئ مادة عرض من خلال ضبط Asset.hotel_property_asset على كائن HotelPropertyAsset.

      للتبسيط، ينشئ مثال الرمز البرمجي مادة عرض واحدة فقط لفندق.

   2. اضبط place_id لعنصر HotelPropertyAsset الذي تم إنشاؤه على رقم تعريف المكان الخاص بموقع الفندق. معرّف المكان هو معرّف فريد يحدّد مكانًا على "خرائط Google". يمكنك البحث عن موقعك باستخدام أداة البحث عن رقم تعريف المكان.

   3. يمكنك إنشاء مادة عرض لمجموعة مواد عرض لربط مجموعة مواد العرض أعلاه بمادة العرض من خلال إنشاء مادة عرض AssetSetAsset جديدة وضبط asset_set على اسم المورد لمجموعة مواد العرض التي تم إنشاؤها وasset على اسم المورد لمادة عرض فندق الفندق التي تم إنشاؤها.

   Java

   private String createHotelAsset(
       GoogleAdsClient googleAdsClient,
       long customerId,
       String placeId,
       String hotelPropertyAssetSetResourceName) {
     // Uses the GoogleAdService to create an asset and asset set asset in a single request.
     List<MutateOperation> mutateOperations = new ArrayList<>();
     String assetResourceName = ResourceNames.asset(customerId, ASSET_TEMPORARY_ID);
     // Creates a mutate operation for a hotel property asset.
     Asset hotelPropertyAsset =
         Asset.newBuilder()
             .setResourceName(assetResourceName)
             .setHotelPropertyAsset(HotelPropertyAsset.newBuilder().setPlaceId(placeId))
             .build();
     mutateOperations.add(
         MutateOperation.newBuilder()
             .setAssetOperation(AssetOperation.newBuilder().setCreate(hotelPropertyAsset))
             .build());
   
     // Creates a mutate operation for an asset set asset.
     AssetSetAsset assetSetAsset =
         AssetSetAsset.newBuilder()
             .setAsset(assetResourceName)
             .setAssetSet(hotelPropertyAssetSetResourceName)
             .build();
     mutateOperations.add(
         MutateOperation.newBuilder()
             .setAssetSetAssetOperation(AssetSetAssetOperation.newBuilder().setCreate(assetSetAsset))
             .build());
     // Issues a mutate request to create all entities.
     try (GoogleAdsServiceClient googleAdsServiceClient =
         googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
       MutateGoogleAdsResponse mutateGoogleAdsResponse =
           googleAdsServiceClient.mutate(Long.toString(customerId), mutateOperations);
       System.out.println("Created the following entities for the hotel asset:");
       printResponseDetails(mutateGoogleAdsResponse);
       // Returns the created asset resource name, which will be used later to create an asset
       // group. Other resource names are not used later.
       return mutateGoogleAdsResponse
           .getMutateOperationResponses(0)
           .getAssetResult()
           .getResourceName();
     }
   }
   AddPerformanceMaxForTravelGoalsCampaign.java
         

   C#

   private string CreateHotelAsset(
       GoogleAdsClient client, long customerId, string placeId,
       string hotelPropertyAssetSetResourceName)
   {
       // Uses the GoogleAdService to create an asset and asset set asset in a single request.
       List<MutateOperation> mutateOperations = new List<MutateOperation>();
       string assetResourceName = ResourceNames.Asset(customerId, ASSET_TEMPORARY_ID);
   
       // Creates a mutate operation for a hotel property asset.
       Asset hotelPropertyAsset = new Asset()
       {
           ResourceName = assetResourceName,
           HotelPropertyAsset = new HotelPropertyAsset
           {
               PlaceId = placeId
           }
       };
       mutateOperations.Add(new MutateOperation
       {
           AssetOperation = new AssetOperation
           {
              Create = hotelPropertyAsset
           }
       });
   
       // Creates a mutate operation for an asset set asset.
       AssetSetAsset assetSetAsset = new AssetSetAsset
       {
           Asset = assetResourceName,
           AssetSet = hotelPropertyAssetSetResourceName
       };
       mutateOperations.Add(new MutateOperation
       {
           AssetSetAssetOperation = new AssetSetAssetOperation
           {
               Create = assetSetAsset
           }
       });
   
       // Issues a mutate request to create all entities.
       GoogleAdsServiceClient googleAdsServiceClient =
           client.GetService(Services.V16.GoogleAdsService);
   
       MutateGoogleAdsResponse response =
           googleAdsServiceClient.Mutate(customerId.ToString(), mutateOperations);
       Console.WriteLine("Created the following entities for the hotel asset:");
       PrintResponseDetails(response);
   
       return response.MutateOperationResponses[0].AssetResult.ResourceName;
   }
   AddPerformanceMaxForTravelGoalsCampaign.cs
         

   PHP

   private static function createHotelAsset(
       GoogleAdsClient $googleAdsClient,
       int $customerId,
       string $placeId,
       string $assetSetResourceName
   ): string {
       // We use the GoogleAdService to create an asset and asset set asset in a single
       // request.
       $operations = [];
       $assetResourceName =
           ResourceNames::forAsset($customerId, self::ASSET_TEMPORARY_ID);
       // Creates a mutate operation for a hotel property asset.
       $operations[] = new MutateOperation([
           'asset_operation' => new AssetOperation([
               // Creates a hotel property asset.
               'create' => new Asset([
                   'resource_name' => $assetResourceName,
                   // Creates a hotel property asset for the place ID.
                   'hotel_property_asset' => new HotelPropertyAsset(['place_id' => $placeId]),
               ])
           ])
       ]);
       // Creates a mutate operation for an asset set asset.
       $operations[] = new MutateOperation([
           'asset_set_asset_operation' => new AssetSetAssetOperation([
               // Creates an asset set asset.
               'create' => new AssetSetAsset([
                   'asset' => $assetResourceName,
                   'asset_set' => $assetSetResourceName
               ])
           ])
       ]);
   
       // Issues a mutate request to create all entities.
       $googleAdsService = $googleAdsClient->getGoogleAdsServiceClient();
       /** @var MutateGoogleAdsResponse $mutateGoogleAdsResponse */
       $mutateGoogleAdsResponse =
           $googleAdsService->mutate(MutateGoogleAdsRequest::build($customerId, $operations));
       print "Created the following entities for the hotel asset:" . PHP_EOL;
       self::printResponseDetails($mutateGoogleAdsResponse);
   
       // Returns the created asset resource name, which will be used later to create an asset
       // group. Other resource names are not used later.
       return $mutateGoogleAdsResponse->getMutateOperationResponses()[0]->getAssetResult()
           ->getResourceName();
   }
   AddPerformanceMaxForTravelGoalsCampaign.php
         

   Python

   def create_hotel_asset(client, customer_id, place_id, asset_set_resource_name):
       """Creates a hotel property asset using the specified place ID.
   
       The place ID must belong to a hotel property. Then, links it to the
       specified asset set.
   
       Args:
           client: an initialized GoogleAdsClient instance.
           customer_id: a client customer ID.
           place_id: a place ID identifying a place in the Google Places database.
           asset_set_resource_name: an asset set resource name
   
       Returns:
           the created hotel property asset's resource name.
       """
       # We use the GoogleAdService to create an asset and asset set asset in a
       # single request.
       googleads_service = client.get_service("GoogleAdsService")
       asset_resource_name = googleads_service.asset_path(
           customer_id, ASSET_TEMPORARY_ID
       )
   
       # Creates a mutate operation for a hotel property asset.
       asset_mutate_operation = client.get_type("MutateOperation")
       # Creates a hotel property asset.
       asset = asset_mutate_operation.asset_operation.create
       asset.resource_name = asset_resource_name
       # Creates a hotel property asset for the place ID.
       asset.hotel_property_asset.place_id = place_id
   
       # Creates a mutate operation for an asset set asset.
       asset_set_asset_mutate_operation = client.get_type("MutateOperation")
       # Creates an asset set asset.
       asset_set_asset = (
           asset_set_asset_mutate_operation.asset_set_asset_operation.create
       )
       asset_set_asset.asset = asset_resource_name
       asset_set_asset.asset_set = asset_set_resource_name
   
       # Issues a mutate request to create all entities.
       response = googleads_service.mutate(
           customer_id=customer_id,
           mutate_operations=[
               asset_mutate_operation,
               asset_set_asset_mutate_operation,
           ],
       )
       print("Created the following entities for the hotel asset:")
       print_response_details(response)
   
       return response.mutate_operation_responses[0].asset_result.resource_name
   add_performance_max_for_travel_goals_campaign.py
         

   Ruby

   # Creates a hotel property asset using the specified place ID.
   # The place ID must belong to a hotel property. Then, links it to the
   # specified asset set.
   # See https://developers.google.com/places/web-service/place-id to search for a
   # hotel place ID.
   def create_hotel_asset(
     client,
     customer_id,
     place_id,
     hotel_property_asset_set_resource_name
   )
     asset_operation =
       client.operation.create_resource.asset do |asset|
         asset.name = 'Ad Media Bundle'
         asset.hotel_property_asset =
           client.resource.hotel_property_asset do |hotel_asset|
             hotel_asset.place_id = place_id
           end
       end
   
     # Send the mutate request.
     response =
       client.service.asset.mutate_assets(
         customer_id: customer_id,
         operations: [asset_operation]
       )
   
     asset_resource_name = response.results.first.resource_name
   
     # Creates a mutate operation for an asset set asset.
     asset_set_asset_operation =
       client.operation.create_resource.asset_set_asset do |asa|
         asa.asset = asset_resource_name
         asa.asset_set = hotel_property_asset_set_resource_name
       end
   
     # Sends the mutate request.
     response =
       client.service.asset_set_asset.mutate_asset_set_assets(
         customer_id: customer_id,
         operations: [asset_set_asset_operation]
       )
   
     asset_resource_name
   end
   add_performance_max_for_travel_goals_campaign.rb
         

   Perl

   sub create_hotel_asset {
     my ($api_client, $customer_id, $place_id, $asset_set_resource_name) = @_;
   
     # We use the GoogleAdService to create an asset and asset set asset in a single request.
     my $operations = [];
     my $asset_resource_name =
       Google::Ads::GoogleAds::V16::Utils::ResourceNames::asset($customer_id,
       ASSET_TEMPORARY_ID);
   
     # Create a mutate operation for a hotel property asset.
     push @$operations,
       Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation->
       new({
         assetOperation =>
           Google::Ads::GoogleAds::V16::Services::AssetService::AssetOperation->
           new({
             create => Google::Ads::GoogleAds::V16::Resources::Asset->new({
                 resourceName       => $asset_resource_name,
                 hotelPropertyAsset =>
                   Google::Ads::GoogleAds::V16::Common::HotelPropertyAsset->new({
                     placeId => $place_id
                   })})})});
   
     # Create a mutate operation for an asset set asset.
     push @$operations,
       Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation->
       new({
         assetSetAssetOperation =>
           Google::Ads::GoogleAds::V16::Services::AssetSetAssetService::AssetSetAssetOperation
           ->new({
             create => Google::Ads::GoogleAds::V16::Resources::AssetSetAsset->new({
                 asset    => $asset_resource_name,
                 assetSet => $asset_set_resource_name
               })})});
   
     # Issue a mutate request to create all entities.
     my $mutate_google_ads_response = $api_client->GoogleAdsService()->mutate({
       customerId       => $customer_id,
       mutateOperations => $operations
     });
   
     printf "Created the following entities for the hotel asset:\n";
     print_response_details($mutate_google_ads_response);
   
     # Return the created asset resource name, which will be used later to create an asset
     # group. Other resource names are not used later.
     return $mutate_google_ads_response->{mutateOperationResponses}[0]
       {assetResult}{resourceName};
   }
   add_performance_max_for_travel_goals_campaign.pl
         

الحصول على مواد عرض مقترَحة يمكنك استخدامها لإنشاء مجموعة مواد عرض

ملاحظة مهمة: لا تتوفّر هذه الخدمة إلا لقائمة مغلقة من القوائم المسموح بها. وسنعدّل هذا الدليل بعد إتاحة هذا الدليل للجميع.

يمكنك استخدام TravelAssetSugestionService.SuggestTravelAssets للحصول على مواد عرض مقترحة لفنادقك. بعد حصولك على الاقتراحات، يمكنك استخدامها لإنشاء مواد عرض في مجموعة مواد العرض في الخطوة التالية.

Java

private HotelAssetSuggestion getHotelAssetSuggestion(
    GoogleAdsClient googleAdsClient, long customerId, String placeId) {

  try (TravelAssetSuggestionServiceClient travelAssetSuggestionServiceClient =
      googleAdsClient.getLatestVersion().createTravelAssetSuggestionServiceClient()) {
    // Sends a request to suggest assets to be created as an asset group for the Performance Max
    // for travel goals campaign.
    SuggestTravelAssetsResponse suggestTravelAssetsResponse =
        travelAssetSuggestionServiceClient.suggestTravelAssets(
            SuggestTravelAssetsRequest.newBuilder()
                .setCustomerId(Long.toString(customerId))
                // Uses 'en-US' as an example. It can be any language specifications in BCP 47
                // format.
                .setLanguageOption("en-US")
                // The service accepts several place IDs. We use only one here for demonstration.
                .addPlaceIds(placeId)
                .build());
    System.out.printf("Fetched a hotel asset suggestion for the place ID '%s'.%n", placeId);
    return suggestTravelAssetsResponse.getHotelAssetSuggestions(0);
  }
}
AddPerformanceMaxForTravelGoalsCampaign.java
      

C#

private HotelAssetSuggestion GetHotelAssetSuggestion(GoogleAdsClient client,
    long customerId, string placeId)
{
    // Get the TravelAssetSuggestionService client.
    TravelAssetSuggestionServiceClient travelAssetSuggestionService =
        client.GetService(Services.V16.TravelAssetSuggestionService);

    SuggestTravelAssetsRequest request = new SuggestTravelAssetsRequest
    {
        CustomerId = customerId.ToString(),
        LanguageOption = "en-US",
    };

    request.PlaceIds.Add(placeId);

    SuggestTravelAssetsResponse response = travelAssetSuggestionService.SuggestTravelAssets(
        request
    );

    Console.WriteLine($"Fetched a hotel asset suggestion for the place ID {placeId}");
    return response.HotelAssetSuggestions[0];
}
AddPerformanceMaxForTravelGoalsCampaign.cs
      

PHP

private static function getHotelAssetSuggestion(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $placeId
): HotelAssetSuggestion {
    // Send a request to suggest assets to be created as an asset group for the Performance Max
    // for travel goals campaign.
    $travelAssetSuggestionServiceClient =
        $googleAdsClient->getTravelAssetSuggestionServiceClient();
    // Uses 'en-US' as an example. It can be any language specifications in BCP 47 format.
    $request = SuggestTravelAssetsRequest::build($customerId, 'en-US');
    // The service accepts several place IDs. We use only one here for demonstration.
    $request->setPlaceIds([$placeId]);
    $response = $travelAssetSuggestionServiceClient->suggestTravelAssets($request);
    printf("Fetched a hotel asset suggestion for the place ID '%s'.%s", $placeId, PHP_EOL);
    return $response->getHotelAssetSuggestions()[0];
}
AddPerformanceMaxForTravelGoalsCampaign.php
      

Python

def get_hotel_asset_suggestion(client, customer_id, place_id):
    """Returns hotel asset suggestion from TravelAssetsSuggestionService.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        place_id: a place ID identifying a place in the Google Places database.
    """
    request = client.get_type("SuggestTravelAssetsRequest")
    request.customer_id = customer_id
    # Uses 'en-US' as an example. It can be any language specifications in
    # BCP 47 format.
    request.language_option = "en-US"
    # In this example we only use a single place ID for the purpose of
    # demonstration, but it's possible to append more than one here if needed.
    request.place_ids.append(place_id)
    # Send a request to suggest assets to be created as an asset group for the
    # Performance Max for travel goals campaign.
    travel_asset_suggestion_service = client.get_service(
        "TravelAssetSuggestionService"
    )
    response = travel_asset_suggestion_service.suggest_travel_assets(
        request=request
    )
    print(f"Fetched a hotel asset suggestion for the place ID: '{place_id}'.")

    # Since we sent a single operation in the request, it's guaranteed that
    # there will only be a single item in the response.
    return response.hotel_asset_suggestions[0]
add_performance_max_for_travel_goals_campaign.py
      

Ruby

def get_hotel_asset_suggestion(client, customer_id, place_id)
  response =
    client.service.travel_asset_suggestion.suggest_travel_assets(
      customer_id: customer_id,
      language_option: 'en-US',
      place_ids: [place_id]
    )

  response.hotel_asset_suggestions.first
end
add_performance_max_for_travel_goals_campaign.rb
      

Perl

sub get_hotel_asset_suggestion {
  my ($api_client, $customer_id, $place_id) = @_;

  # Send a request to suggest assets to be created as an asset group for the Performance Max
  # for travel goals campaign.
  my $suggest_travel_assets_response =
    $api_client->TravelAssetSuggestionService()->suggest_travel_assets({
      customerId => $customer_id,
      # Uses 'en-US' as an example. It can be any language specifications in BCP 47 format.
      languageOption => 'en-US',
      # The service accepts several place IDs. We use only one here for demonstration.
      placeIds => [$place_id],
    });

  printf "Fetched a hotel asset suggestion for the place ID '%s'.\n", $place_id;
  return $suggest_travel_assets_response->{hotelAssetSuggestions}[0];
}
add_performance_max_for_travel_goals_campaign.pl
      

المحاذير

• تعمل هذه الطريقة على أساس أفضل جهد، لذا قد لا تحصل على أي اقتراحات.
• قد لا تعرض الخدمة جميع مواد العرض المطلوبة التي تحتاجها لإنشاء مجموعة مواد عرض. في هذه الحالة، قم بإنشاء الأصول الخاصة بك لتلبية المتطلبات.

إنشاء "حملة أداء أفضل" باستخدام مجموعة مواد العرض ومواد العرض المقترَحة

بما أنّ هذا النوع من الحملات هو نوع فرعي من "حملة الأداء الأفضل"، فإنّه يتضمّن متطلبات وقيودًا أساسية في "حملة الأداء الأفضل"، مثل الحدّ الأدنى لمتطلبات مواد العرض وشرط عدم إمكانية مشاركة ميزانية حملتها.

بشكل عام، يمكنك اتّباع معظم الخطوات لإنشاء "حملة أداء أفضل". وفي ما يلي الاختلافات التي تجدر الإشارة إليها:

• عند إنشاء حملة، عليك أيضًا تحديد Campaign.hotel_property_asset_set في اسم المورد لمجموعة مواد العرض التي تم إنشاؤها في الخطوة الأولى.

  Java

  private MutateOperation createCampaignOperation(
      long customerId, String hotelPropertyAssetSetResourceName) {
    Campaign performanceMaxCampaign =
        Campaign.newBuilder()
            .setName("Performance Max for travel goals campaign #" + getPrintableDateTime())
            // Sets the campaign status as PAUSED. The campaign is the only entity in
            // the mutate request that should have its status set.
            .setStatus(CampaignStatus.PAUSED)
            // All Performance Max campaigns have an advertising_channel_type of
            // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
            .setAdvertisingChannelType(AdvertisingChannelType.PERFORMANCE_MAX)
            // To create a Performance Max for travel goals campaign, you need to set
            // `hotel_property_asset_set`.
            .setHotelPropertyAssetSet(hotelPropertyAssetSetResourceName)
            // Bidding strategy must be set directly on the campaign.
            // Setting a portfolio bidding strategy by resource name is not supported.
            // Max Conversion and Maximize Conversion Value are the only strategies
            // supported for Performance Max campaigns.
            // An optional ROAS (Return on Advertising Spend) can be set for
            // maximize_conversion_value. The ROAS value must be specified as a ratio in
            // the API. It is calculated by dividing "total value" by "total spend".
            // For more information on Maximize Conversion Value, see the support
            // article: http://support.google.com/google-ads/answer/7684216.
            // A targetRoas of 3.5 corresponds to a 350% return on ad spend.
            .setMaximizeConversionValue(
                MaximizeConversionValue.newBuilder().setTargetRoas(3.5).build())
            // Assigns the resource name with a temporary ID.
            .setResourceName(ResourceNames.campaign(customerId, CAMPAIGN_TEMPORARY_ID))
            // Sets the budget using the given budget resource name.
            .setCampaignBudget(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID))
            // Optional fields.
            .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
            .setEndDate(new DateTime().plusDays(365).toString("yyyyMMdd"))
            .build();
  
    return MutateOperation.newBuilder()
        .setCampaignOperation(
            CampaignOperation.newBuilder().setCreate(performanceMaxCampaign).build())
        .build();
  }
  AddPerformanceMaxForTravelGoalsCampaign.java
        

  C#

  private MutateOperation CreateCampaignOperation(long customerId,
      string hotelPropertyAssetSetResourceName)
  {
      Campaign performanceMaxCampaign = new Campaign
      {
          Name = "Performance Max for travel goals campaign #" +
              ExampleUtilities.GetRandomString(),
          // Sets the campaign status as PAUSED. The campaign is the only entity in
          // the mutate request that should have its status set.
          Status = CampaignStatus.Paused,
          // All Performance Max campaigns have an advertising_channel_type of
          // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
          AdvertisingChannelType = AdvertisingChannelType.PerformanceMax,
          // To create a Performance Max for travel goals campaign, you need to set
          // `hotel_property_asset_set`.
          HotelPropertyAssetSet = hotelPropertyAssetSetResourceName,
          // Bidding strategy must be set directly on the campaign.
          // Setting a portfolio bidding strategy by resource name is not supported.
          // Max Conversion and Maximize Conversion Value are the only strategies
          // supported for Performance Max campaigns.
          // An optional ROAS (Return on Advertising Spend) can be set for
          // maximize_conversion_value. The ROAS value must be specified as a ratio in
          // the API. It is calculated by dividing "total value" by "total spend".
          // For more information on Maximize Conversion Value, see the support
          // article: http://support.google.com/google-ads/answer/7684216.
          // A targetRoas of 3.5 corresponds to a 350% return on ad spend.
          MaximizeConversionValue = new MaximizeConversionValue
          {
              TargetRoas = 3.5
          },
          // Assigns the resource name with a temporary ID.
          ResourceName = ResourceNames.Campaign(customerId, CAMPAIGN_TEMPORARY_ID),
          // Sets the budget using the given budget resource name.
          CampaignBudget = ResourceNames.CampaignBudget(customerId, BUDGET_TEMPORARY_ID)
      };
  
      return new MutateOperation
      {
          CampaignOperation = new CampaignOperation
          {
              Create = performanceMaxCampaign
          }
      };
  }
  AddPerformanceMaxForTravelGoalsCampaign.cs
        

  PHP

  private static function createCampaignOperation(
      int $customerId,
      string $hotelPropertyAssetSetResourceName
  ): MutateOperation {
      // Creates a mutate operation that creates a campaign.
      return new MutateOperation([
          'campaign_operation' => new CampaignOperation([
              'create' => new Campaign([
                  'name' => 'Performance Max for travel goals campaign #'
                      . Helper::getPrintableDatetime(),
                  // Assigns the resource name with a temporary ID.
                  'resource_name' => ResourceNames::forCampaign(
                      $customerId,
                      self::CAMPAIGN_TEMPORARY_ID
                  ),
                  // Sets the budget using the given budget resource name.
                  'campaign_budget' => ResourceNames::forCampaignBudget(
                      $customerId,
                      self::BUDGET_TEMPORARY_ID
                  ),
                  // The campaign is the only entity in the mutate request that should have its
                  // status set.
                  // Recommendation: Set the campaign to PAUSED when creating it to prevent
                  // the ads from immediately serving.
                  'status' => CampaignStatus::PAUSED,
                  // Performance Max campaigns have an advertising_channel_type of
                  // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
                  'advertising_channel_type' => AdvertisingChannelType::PERFORMANCE_MAX,
  
                  // To create a Performance Max for travel goals campaign, you need to set
                  // `hotel_property_asset_set`.
                  'hotel_property_asset_set' => $hotelPropertyAssetSetResourceName,
  
                  // Bidding strategy must be set directly on the campaign.
                  // Setting a portfolio bidding strategy by resource name is not supported.
                  // Max Conversion and Maximize Conversion Value are the only strategies
                  // supported for Performance Max campaigns.
                  // An optional ROAS (Return on Advertising Spend) can be set for
                  // maximize_conversion_value. The ROAS value must be specified as a ratio in
                  // the API. It is calculated by dividing "total value" by "total spend".
                  // For more information on Maximize Conversion Value, see the support
                  // article: https://support.google.com/google-ads/answer/7684216.
                  // A target_roas of 3.5 corresponds to a 350% return on ad spend.
                  'maximize_conversion_value' => new MaximizeConversionValue([
                      'target_roas' => 3.5
                  ])
              ])
          ])
      ]);
  }
  AddPerformanceMaxForTravelGoalsCampaign.php
        

  Python

  def create_campaign_operation(
      client, customer_id, hotel_property_asset_set_resource_name
  ):
      """Creates a mutate operation that creates a new Performance Max campaign.
  
      Links the specified hotel property asset set to this campaign.
  
      A temporary ID will be assigned to this campaign budget so that it can be
      referenced by other objects being created in the same mutate request.
  
      Args:
          client: an initialized GoogleAdsClient instance.
          customer_id: a client customer ID.
          hotel_property_asset_set_resource_name: the resource name for a hotel
              property asset set.
  
      Returns:
          a MutateOperation message that creates a new Performance Max campaign.
      """
      googleads_service = client.get_service("GoogleAdsService")
      # Creates a mutate operation that creates a campaign.
      operation = client.get_type("MutateOperation")
      campaign = operation.campaign_operation.create
      campaign.name = (
          f"Performance Max for travel goals campaign #{get_printable_datetime}"
      )
      # Assigns the resource name with a temporary ID.
      campaign.resource_name = googleads_service.campaign_path(
          customer_id, CAMPAIGN_TEMPORARY_ID
      )
      # Sets the budget using the given budget resource name.
      campaign.campaign_budget = googleads_service.campaign_budget_path(
          customer_id, BUDGET_TEMPORARY_ID
      )
      # The campaign is the only entity in the mutate request that should have its
      # status set.
      # Recommendation: Set the campaign to PAUSED when creating it to prevent
      # the ads from immediately serving.
      campaign.status = client.enums.CampaignStatusEnum.PAUSED
      # Performance Max campaigns have an advertising_channel_type of
      # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
      campaign.advertising_channel_type = (
          client.enums.AdvertisingChannelTypeEnum.PERFORMANCE_MAX
      )
      # To create a Performance Max for travel goals campaign, you need to set
      # the `hotel_property_asset_set` field.
      campaign.hotel_property_asset_set = hotel_property_asset_set_resource_name
      # Bidding strategy must be set directly on the campaign.
      # Setting a portfolio bidding strategy by resource name is not supported.
      # Max Conversion and Maximize Conversion Value are the only strategies
      # supported for Performance Max campaigns.
      # An optional ROAS (Return on Advertising Spend) can be set for
      # maximize_conversion_value. The ROAS value must be specified as a ratio in
      # the API. It is calculated by dividing "total value" by "total spend".
      # For more information on Maximize Conversion Value, see the support
      # article: https://support.google.com/google-ads/answer/7684216.
      # A target_roas of 3.5 corresponds to a 350% return on ad spend.
      campaign.maximize_conversion_value.target_roas = 3.5
  
      return operation
  add_performance_max_for_travel_goals_campaign.py
        

  Ruby

  # Creates a MutateOperation that creates a new Performance Max campaign.
  #
  # A temporary ID will be assigned to this campaign so that it can
  # be referenced by other objects being created in the same Mutate request.
  def create_performance_max_campaign_operation(
    client,
    customer_id,
    hotel_property_asset_set_resource_name
  )
    client.operation.mutate do |m|
      m.campaign_operation =
        client.operation.create_resource.campaign do |c|
          c.name = "Performance Max for Travel Goals #{SecureRandom.uuid}"
  
          # Set the campaign status as PAUSED. The campaign is the only entity in
          # the mutate request that should have its status set.
          c.status = :PAUSED
  
          # All Performance Max campaigns have an advertising_channel_type of
          # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
          c.advertising_channel_type = :PERFORMANCE_MAX
  
          # To create a Performance Max for travel goals campaign, you need to set hotel_property_asset_set
          c.hotel_property_asset_set = hotel_property_asset_set_resource_name
  
          # Bidding strategy must be set directly on the campaign.
          # Setting a portfolio bidding strategy by resource name is not supported.
          # Max Conversion and Maximize Conversion Value are the only strategies
          # supported for Performance Max campaigns.
          # An optional ROAS (Return on Advertising Spend) can be set for
          # maximize_conversion_value. The ROAS value must be specified as a ratio
          # in the API. It is calculated by dividing "total value" by "total spend".
          # For more information on Maximize Conversion Value, see the support
          # article: http://support.google.com/google-ads/answer/7684216.
          # A target_roas of 3.5 corresponds to a 350% return on ad spend.
          c.bidding_strategy_type = :MAXIMIZE_CONVERSION_VALUE
          c.maximize_conversion_value =
            client.resource.maximize_conversion_value do |mcv|
              mcv.target_roas = 3.5
            end
  
          # Assign the resource name with a temporary ID.
          c.resource_name =
            client.path.campaign(
              customer_id,
              PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
            )
  
          # Set the budget using the given budget resource name.
          c.campaign_budget =
            client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)
        end
    end
  end
  add_performance_max_for_travel_goals_campaign.rb
        

  Perl

  sub create_campaign_operation {
    my ($customer_id, $hotel_property_asset_set_resource_name) = @_;
  
    # Create a mutate operation that creates a campaign operation.
    return
      Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation->
      new({
        campaignOperation =>
          Google::Ads::GoogleAds::V16::Services::CampaignService::CampaignOperation
          ->new({
            create => Google::Ads::GoogleAds::V16::Resources::Campaign->new({
                # Assign the resource name with a temporary ID.
                resourceName =>
                  Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign(
                  $customer_id, CAMPAIGN_TEMPORARY_ID
                  ),
                name => "Performance Max for travel goals campaign #'" . uniqid(),
                # Set the budget using the given budget resource name.
                campaignBudget =>
                  Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign_budget(
                  $customer_id, BUDGET_TEMPORARY_ID
                  ),
                # Set the campaign status as PAUSED. The campaign is the only entity in
                # the mutate request that should have its status set.
                status =>
                  Google::Ads::GoogleAds::V16::Enums::CampaignStatusEnum::PAUSED,
                # All Performance Max campaigns have an advertisingChannelType of
                # PERFORMANCE_MAX. The advertisingChannelSubType should not be set.
                advertisingChannelType => PERFORMANCE_MAX,
  
                # To create a Performance Max for travel goals campaign, you need to set
                # `hotelPropertyAssetSet`.
                hotelPropertyAssetSet => $hotel_property_asset_set_resource_name,
  
                # Bidding strategy must be set directly on the campaign.
                # Setting a portfolio bidding strategy by resource name is not supported.
                # Max Conversion and Max Conversion Value are the only strategies
                # supported for Performance Max campaigns.
                # An optional ROAS (Return on Advertising Spend) can be set for
                # maximizeConversionValue. The ROAS value must be specified as a ratio in
                # the API. It is calculated by dividing "total value" by "total spend".
                # For more information on Max Conversion Value, see the support article:
                # http://support.google.com/google-ads/answer/7684216.
                # A targetRoas of 3.5 corresponds to a 350% return on ad spend.
                maximizeConversionValue =>
                  Google::Ads::GoogleAds::V16::Common::MaximizeConversionValue->
                  new({
                    targetRoas => 3.5
                  })})})});
  }
  add_performance_max_for_travel_goals_campaign.pl
        

• يمكنك الآن استخدام الاقتراح من TravelAssetSugestionService.SuggestTravelAssets عند إنشاء مجموعة مواد العرض بدلاً من إنشاء مجموعة مواد عرض من البداية. عليك إضافة المزيد من مواد العرض لاستيفاء الحدّ الأدنى لمتطلبات مواد العرض في "حملات الأداء الأفضل" إذا لم تكن مواد العرض المقترَحة كافية.

• عليك ربط جميع مواد عرض الفنادق بمجموعة مواد العرض التي تنشئها من أجل تجربة "حملات الأداء الأفضل" المستندة إلى أهداف السفر. بدون هذه الروابط، ستكون الحملة "حملة أداء أفضل" عادية.

  Java

  // Link the previously created hotel property asset to the asset group. In the real-world
  // scenario, you'd need to do this step several times for each hotel property asset.
  AssetGroupAsset hotelProperyAssetGroupAsset =
      AssetGroupAsset.newBuilder()
          .setAsset(hotelPropertyAssetResourceName)
          .setAssetGroup(assetGroupResourceName)
          .setFieldType(AssetFieldType.HOTEL_PROPERTY)
          .build();
  // Adds an operation to link the hotel property asset to the asset group.
  mutateOperations.add(
      MutateOperation.newBuilder()
          .setAssetGroupAssetOperation(
              AssetGroupAssetOperation.newBuilder().setCreate(hotelProperyAssetGroupAsset))
          .build());
  AddPerformanceMaxForTravelGoalsCampaign.java
        

  C#

  // Link the previously created hotel property asset to the asset group. In the
  // real-world scenario, you'd need to do this step several times for each hotel property
  // asset.
  AssetGroupAsset hotelPropertyAssetGroupAsset = new AssetGroupAsset
  {
      Asset = hotelPropertyAssetResourceName,
      AssetGroup = assetGroupResourceName,
      FieldType = AssetFieldType.HotelProperty
  };
  
  // Adds an operation to link the hotel property asset to the asset group.
  mutateOperations.Add(new MutateOperation
  {
      AssetGroupAssetOperation = new AssetGroupAssetOperation
      {
          Create = hotelPropertyAssetGroupAsset
      }
  });
  AddPerformanceMaxForTravelGoalsCampaign.cs
        

  PHP

  // Link the previously created hotel property asset to the asset group. In the real-world
  // scenario, you'd need to do this step several times for each hotel property asset.
  $operations[] = new MutateOperation([
      'asset_group_asset_operation' => new AssetGroupAssetOperation([
          'create' => new AssetGroupAsset([
              'asset' => $hotelPropertyAssetResourceName,
              'asset_group' => $assetGroupResourceName,
              'field_type' => AssetFieldType::HOTEL_PROPERTY
          ])
      ])
  ]);
  AddPerformanceMaxForTravelGoalsCampaign.php
        

  Python

  # Link the previously created hotel property asset to the asset group. If
  # there are multiple assets, these steps to create a new operation need to
  # be performed for each asset.
  asset_group_asset_mutate_operation = client.get_type("MutateOperation")
  asset_group_asset = (
      asset_group_asset_mutate_operation.asset_group_asset_operation.create
  )
  asset_group_asset.asset = hotel_property_asset_resource_name
  asset_group_asset.asset_group = asset_group_resource_name
  asset_group_asset.field_type = (
      client.enums.AssetFieldTypeEnum.HOTEL_PROPERTY
  )
  operations.append(asset_group_asset_mutate_operation)
  add_performance_max_for_travel_goals_campaign.py
        

  Ruby

  # Link the previously created hotel property asset to the asset group.
  # In the real-world scenario, you'd need to do this step several times for
  # each hotel property asset.
  operations << client.operation.mutate do |m|
    m.asset_group_asset_operation =
      client.operation.create_resource.asset_group_asset do |aga|
        aga.field_type = :HOTEL_PROPERTY
        aga.asset_group =
          client.path.asset_group(customer_id, ASSET_GROUP_TEMPORARY_ID)
        aga.asset = hotel_property_asset_resource_name
      end
  end
  add_performance_max_for_travel_goals_campaign.rb
        

  Perl

  # Link the previously created hotel property asset to the asset group. In the real-world
  # scenario, you'd need to do this step several times for each hotel property asset.
  push @$operations,
    Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation->
    new({
      assetGroupAssetOperation =>
        Google::Ads::GoogleAds::V16::Services::AssetGroupAssetService::AssetGroupAssetOperation
        ->new({
          create =>
            Google::Ads::GoogleAds::V16::Resources::AssetGroupAsset->new({
              asset      => $hotel_property_asset_resource_name,
              assetGroup => $asset_group_resource_name,
              fieldType  => HOTEL_PROPERTY
            })})});
  add_performance_max_for_travel_goals_campaign.pl