Créer une campagne intelligente et un paramètre de campagne intelligente

Restez organisé à l'aide des collections Enregistrez et classez les contenus selon vos préférences.

Les campagnes intelligentes dépendent d'une ressource appelée SmartCampaignSetting, qui contient des options de configuration supplémentaires qui ne sont pas disponibles sur la ressource Campaign principale.

Un paramètre de campagne intelligente ne peut pas exister si la campagne n'est pas associée à une campagne. C'est pour cette raison qu'il est préférable de créer les deux objets dans la même requête de mutation.

Créer une campagne

Étant donné qu'une campagne intelligente est gérée automatiquement par la technologie publicitaire de Google, il n'est pas nécessaire d'y définir de nombreux champs.

Principales conditions requises pour les campagnes intelligentes:

Notez que nous définissons la valeur du nom de ressource de cette campagne à l'aide d'un nom de ressource temporaire. Ainsi, la campagne peut être référencée par d'autres objets de la requête mutate avant qu'elle n'existe dans le backend.

Java

private MutateOperation createSmartCampaignOperation(long customerId) {
  MutateOperation.Builder builder = MutateOperation.newBuilder();
  builder
      .getCampaignOperationBuilder()
      .getCreateBuilder()
      .setName("Smart campaign " + CodeSampleHelper.getShortPrintableDateTime())
      .setStatus(CampaignStatus.PAUSED)
      .setAdvertisingChannelType(AdvertisingChannelType.SMART)
      .setAdvertisingChannelSubType(AdvertisingChannelSubType.SMART_CAMPAIGN)
      // Assigns the resource name with a temporary ID.
      .setResourceName(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID))
      .setCampaignBudget(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID));
  return builder.build();
}
      

C#

/// <summary>
/// Creates a MutateOperation that creates a new Smart campaign.
/// A temporary ID will be assigned to this campaign so that it can be referenced by other
/// objects being created in the same Mutate request.
/// </summary>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <returns>A MutateOperation that creates a campaign.</returns>
private MutateOperation CreateSmartCampaignOperation(long customerId)
{
    return new MutateOperation
    {
        CampaignOperation = new CampaignOperation
        {
            Create = new Campaign
            {
                Name = $"Smart campaign #{ExampleUtilities.GetRandomString()}",
                // Set the campaign status as PAUSED. The campaign is the only entity in
                // the mutate request that should have its status set.
                Status = CampaignStatus.Paused,
                // AdvertisingChannelType must be SMART.
                AdvertisingChannelType = AdvertisingChannelType.Smart,
                // AdvertisingChannelSubType must be SMART_CAMPAIGN.
                AdvertisingChannelSubType = AdvertisingChannelSubType.SmartCampaign,
                // Assign the resource name with a temporary ID.
                ResourceName =
                    ResourceNames.Campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID),
                // Set the budget using the given budget resource name.
                CampaignBudget =
                    ResourceNames.CampaignBudget(customerId, BUDGET_TEMPORARY_ID)
            }
        }
    };
}
      

PHP

private static function createSmartCampaignOperation(int $customerId): MutateOperation
{
    // Creates the campaign object.
    $campaign = new Campaign([
        'name' => "Smart campaign #" . Helper::getPrintableDatetime(),
        // Sets the campaign status as PAUSED. The campaign is the only entity in the mutate
        // request that should have its' status set.
        'status' => CampaignStatus::PAUSED,
        // The advertising channel type is required to be SMART.
        'advertising_channel_type' => AdvertisingChannelType::SMART,
        // The advertising channel sub type is required to be SMART_CAMPAIGN.
        'advertising_channel_sub_type' => AdvertisingChannelSubType::SMART_CAMPAIGN,
        // Assigns the resource name with a temporary ID.
        'resource_name' =>
            ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID),
        // Sets the budget using the given budget resource name.
        'campaign_budget' =>
            ResourceNames::forCampaignBudget($customerId, self::BUDGET_TEMPORARY_ID)
    ]);

    // Creates the MutateOperation that creates the campaign.
    return new MutateOperation([
        'campaign_operation' => new CampaignOperation(['create' => $campaign])
    ]);
}
      

Python

def create_smart_campaign_operation(client, customer_id):
    """Creates a MutateOperation that creates a new Smart campaign.

    A temporary ID will be assigned to this campaign so that it can
    be referenced by other objects being created in the same Mutate request.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.

    Returns:
        a MutateOperation that creates a campaign.
    """
    mutate_operation = client.get_type("MutateOperation")
    campaign = mutate_operation.campaign_operation.create
    campaign.name = f"Smart campaign #{uuid4()}"
    # Set the campaign status as PAUSED. The campaign is the only entity in
    # the mutate request that should have its' status set.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED
    # Campaign.AdvertisingChannelType is required to be SMART.
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.SMART
    )
    # Campaign.AdvertisingChannelSubType is required to be SMART_CAMPAIGN.
    campaign.advertising_channel_sub_type = (
        client.enums.AdvertisingChannelSubTypeEnum.SMART_CAMPAIGN
    )
    # Assign the resource name with a temporary ID.
    campaign_service = client.get_service("CampaignService")
    campaign.resource_name = campaign_service.campaign_path(
        customer_id, _SMART_CAMPAIGN_TEMPORARY_ID
    )
    # Set the budget using the given budget resource name.
    campaign.campaign_budget = campaign_service.campaign_budget_path(
        customer_id, _BUDGET_TEMPORARY_ID
    )

    return mutate_operation
      

Ruby

# Creates a mutate_operation that creates a new Smart campaign.
# A temporary ID will be assigned to this campaign so that it can
# be referenced by other objects being created in the same mutate request.
def create_smart_campaign_operation(
    client,
    customer_id)
  mutate_operation = client.operation.mutate do |m|
    m.campaign_operation = client.operation.create_resource.campaign do |c|
      c.name = "Smart campaign ##{(Time.new.to_f * 1000).to_i}"
      # Sets the campaign status as PAUSED. The campaign is the only entity in
      # the mutate request that should have its' status set.
      c.status = :PAUSED
      # campaign.advertising_channel_type is required to be SMART.
      c.advertising_channel_type = :SMART
      # campaign.advertising_channel_sub_type is required to be SMART_CAMPAIGN.
      c.advertising_channel_sub_type = :SMART_CAMPAIGN
      # Assigns the resource name with a temporary ID.
      c.resource_name = client.path.campaign(customer_id, SMART_CAMPAIGN_TEMPORARY_ID)
      c.campaign_budget = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)
    end
  end

  mutate_operation
end
      

Perl

# Creates a MutateOperation that creates a new Smart campaign.
# A temporary ID will be assigned to this campaign so that it can be referenced
# by other objects being created in the same Mutate request.
sub _create_smart_campaign_operation {
  my ($customer_id) = @_;

  return
    Google::Ads::GoogleAds::V11::Services::GoogleAdsService::MutateOperation->
    new({
      campaignOperation =>
        Google::Ads::GoogleAds::V11::Services::CampaignService::CampaignOperation
        ->new({
          create => Google::Ads::GoogleAds::V11::Resources::Campaign->new({
              name => "Smart campaign #" . uniqid(),
              # Set the campaign status as PAUSED. The campaign is the only
              # entity in the mutate request that should have its status set.
              status => PAUSED,
              # AdvertisingChannelType must be SMART.
              advertisingChannelType => SMART,
              # AdvertisingChannelSubType must be SMART_CAMPAIGN.
              advertisingChannelSubType =>
                Google::Ads::GoogleAds::V11::Enums::AdvertisingChannelSubTypeEnum::SMART_CAMPAIGN,
              # Assign the resource name with a temporary ID.
              resourceName =>
                Google::Ads::GoogleAds::V11::Utils::ResourceNames::campaign(
                $customer_id, SMART_CAMPAIGN_TEMPORARY_ID
                ),
              # Set the budget using the given budget resource name.
              campaignBudget =>
                Google::Ads::GoogleAds::V11::Utils::ResourceNames::campaign_budget(
                $customer_id, BUDGET_TEMPORARY_ID
                )})})});
}
      

Créer un paramètre de campagne intelligente

La ressource SmartCampaignSetting n'est utilisée que pour configurer des campagnes intelligentes. Elle ne peut pas être créée, sauf si une campagne intelligente existante existe déjà et qu'elle peut y faire référence. Les paramètres des campagnes intelligentes sont particulièrement uniques pour cette raison. Ils sont donc considérés comme une extension de la ressource principale Campaign.

Principales conditions requises pour les paramètres des campagnes intelligentes:

  • Il doit y avoir un Campaign qu'il peut référencer.
  • La relation avec son Campaign est définie dans son resource_name, et non dans un champ campaign.
  • business_profile_location ou final_url et business_name doivent être définis.
  • Un update_mask doit être ajouté à l'opération update, même lorsque vous l'utilisez pour créer un paramètre de campagne intelligente.
  • Si vous n'utilisez pas de formulaire pour prospects avec le champ include_lead_form, celui-ci doit être ajouté manuellement à update_mask pour indiquer à l'API que la valeur souhaitée est "false".

Java

private MutateOperation createSmartCampaignSettingOperation(
    long customerId, String businessProfileLocation, String businessName) {
  MutateOperation.Builder builder = MutateOperation.newBuilder();
  SmartCampaignSetting.Builder settingBuilder =
      builder
          .getSmartCampaignSettingOperationBuilder()
          .getUpdateBuilder()
          // Sets a temporary ID in the campaign setting's resource name to associate it with
          // the campaign created in the previous step.
          .setResourceName(
              ResourceNames.smartCampaignSetting(customerId, SMART_CAMPAIGN_TEMPORARY_ID));
  // Configures the SmartCampaignSetting using many of the same details used to
  // generate a budget suggestion.
  settingBuilder
      .setFinalUrl(LANDING_PAGE_URL)
      .setAdvertisingLanguageCode(LANGUAGE_CODE)
      .getPhoneNumberBuilder()
      .setCountryCode(COUNTRY_CODE)
      .setPhoneNumber(PHONE_NUMBER);

  // It's required that either a business profile location resource name or a business name is
  // added to the SmartCampaignSetting.
  if (businessProfileLocation != null) {
    settingBuilder.setBusinessProfileLocation(businessProfileLocation);
  } else {
    settingBuilder.setBusinessName(businessName);
  }
  builder
      .getSmartCampaignSettingOperationBuilder()
      .setUpdateMask(FieldMasks.allSetFieldsOf(settingBuilder.build()));
  return builder.build();
}
      

C#

/// <summary>
/// Creates a MutateOperation to create a new SmartCampaignSetting. SmartCampaignSettings
/// are unique in that they only support UPDATE operations, which are used to update and
/// create them. Below we will use a temporary ID in the resource name to associate it with
/// the campaign created in the previous step.
/// </summary>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="businessProfileLocation">The identifier of a Business Profile location.</param>
/// <param name="businessName">The name of a Business Profile business.</param>
/// <returns>A MutateOperation that creates a SmartCampaignSetting.</returns>
private MutateOperation CreateSmartCampaignSettingOperation(long customerId,
    string businessProfileLocation, string businessName)
{
    SmartCampaignSetting smartCampaignSetting = new SmartCampaignSetting
    {
        // Set a temporary ID in the campaign setting's resource name to associate it with
        // the campaign created in the previous step.
        ResourceName =
            ResourceNames.SmartCampaignSetting(customerId, SMART_CAMPAIGN_TEMPORARY_ID),
        // Below we configure the SmartCampaignSetting using many of the same details used
        // to generate a budget suggestion.
        PhoneNumber = new SmartCampaignSetting.Types.PhoneNumber
        {
            CountryCode = COUNTRY_CODE,
            PhoneNumber_ = PHONE_NUMBER
        },
        FinalUrl = LANDING_PAGE_URL,
        AdvertisingLanguageCode = LANGUAGE_CODE
    };

    // Either a business profile location or a business name must be added to the
    // SmartCampaignSetting.
    if (!string.IsNullOrEmpty(businessProfileLocation))
    {
        // Transform Google Business Location ID to a compatible format before
        // passing it onto the API.
        smartCampaignSetting.BusinessProfileLocation = businessProfileLocation;
    }
    else
    {
        smartCampaignSetting.BusinessName = businessName;
    }

    return new MutateOperation
    {
        SmartCampaignSettingOperation = new SmartCampaignSettingOperation
        {
            Update = smartCampaignSetting,
            // Set the update mask on the operation. This is required since the smart
            // campaign setting is created in an UPDATE operation. Here the update mask
            // will be a list of all the fields that were set on the SmartCampaignSetting.
            UpdateMask = FieldMasks.AllSetFieldsOf(smartCampaignSetting)
        }
    };
}
      

PHP

private static function createSmartCampaignSettingOperation(
    int $customerId,
    ?string $businessProfileLocationResourceName,
    ?string $businessName
): MutateOperation {
    // Creates the smart campaign setting object.
    $smartCampaignSetting = new SmartCampaignSetting([
        // Sets a temporary ID in the campaign setting's resource name to associate it with
        // the campaign created in the previous step.
        'resource_name' => ResourceNames::forSmartCampaignSetting(
            $customerId,
            self::SMART_CAMPAIGN_TEMPORARY_ID
        ),
        // Below we configure the SmartCampaignSetting using many of the same details used to
        // generate a budget suggestion.
        'phone_number' => new PhoneNumber([
            'country_code' => self::COUNTRY_CODE,
            'phone_number' => self::PHONE_NUMBER
        ]),
        'final_url' => self::LANDING_PAGE_URL,
        'advertising_language_code' => self::LANGUAGE_CODE,
    ]);

    // It's required that either a business profile location resource name or a business name is
    // added to the SmartCampaignSetting.
    if ($businessProfileLocationResourceName) {
        $smartCampaignSetting->setBusinessProfileLocation($businessProfileLocationResourceName);
    } else {
        $smartCampaignSetting->setBusinessName($businessName);
    }

    // Creates the MutateOperation that creates the smart campaign setting with an update.
    return new MutateOperation([
        'smart_campaign_setting_operation' => new SmartCampaignSettingOperation([
            'update' => $smartCampaignSetting,
            // Sets the update mask on the operation. This is required since the smart campaign
            // setting is created in an UPDATE operation. Here the update mask will be a list
            // of all the fields that were set on the SmartCampaignSetting.
            'update_mask' => FieldMasks::allSetFieldsOf($smartCampaignSetting)
        ])
    ]);
}
      

Python

def create_smart_campaign_setting_operation(
    client, customer_id, business_profile_location, business_name
):
    """Creates a MutateOperation to create a new SmartCampaignSetting.

    SmartCampaignSettings are unique in that they only support UPDATE
    operations, which are used to update and create them. Below we will
    use a temporary ID in the resource name to associate it with the
    campaign created in the previous step.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        business_profile_location: the resource name of a Business Profile location.
        business_name: the name of a Business Profile.

    Returns:
        a MutateOperation that creates a SmartCampaignSetting.
    """
    mutate_operation = client.get_type("MutateOperation")
    smart_campaign_setting = (
        mutate_operation.smart_campaign_setting_operation.update
    )
    # Set a temporary ID in the campaign setting's resource name to associate it
    # with the campaign created in the previous step.
    smart_campaign_setting.resource_name = client.get_service(
        "SmartCampaignSettingService"
    ).smart_campaign_setting_path(customer_id, _SMART_CAMPAIGN_TEMPORARY_ID)

    # Below we configure the SmartCampaignSetting using many of the same
    # details used to generate a budget suggestion.
    smart_campaign_setting.phone_number.country_code = _COUNTRY_CODE
    smart_campaign_setting.phone_number.phone_number = _PHONE_NUMBER
    smart_campaign_setting.final_url = _LANDING_PAGE_URL
    smart_campaign_setting.advertising_language_code = _LANGUAGE_CODE

    # Set either of the business_profile_location or business_name, depending on
    # whichever is provided.
    if business_profile_location:
        smart_campaign_setting.business_profile_location = (
            business_profile_location
        )
    else:
        smart_campaign_setting.business_name = business_name

    # Set the update mask on the operation. This is required since the smart
    # campaign setting is created in an UPDATE operation. Here the update
    # mask will be a list of all the fields that were set on the
    # SmartCampaignSetting.
    client.copy_from(
        mutate_operation.smart_campaign_setting_operation.update_mask,
        protobuf_helpers.field_mask(None, smart_campaign_setting._pb),
    )

    return mutate_operation
      

Ruby

# Creates a mutate_operation to create a new smart_campaign_setting.
# smart_campaign_settings are unique in that they only support UPDATE
# operations, which are used to update and create them. Below we will
# use a temporary ID in the resource name to associate it with the
# campaign created in the previous step.
def create_smart_campaign_setting_operation(
  client,
  customer_id,
  business_profile_location,
  business_name)
  mutate_operation = client.operation.mutate do |m|
    m.smart_campaign_setting_operation =
      client.operation.update_resource.smart_campaign_setting(
        # Sets a temporary ID in the campaign setting's resource name to
        # associate it with the campaign created in the previous step.
        client.path.smart_campaign_setting(
          customer_id, SMART_CAMPAIGN_TEMPORARY_ID)
      ) do |scs|
      # Below we configure the smart_campaign_setting using many of the same
      # details used to generate a budget suggestion.
      scs.phone_number = client.resource.phone_number do |p|
        p.country_code = COUNTRY_CODE
        p.phone_number = PHONE_NUMBER
      end
      scs.final_url = LANDING_PAGE_URL
      scs.advertising_language_code = LANGUAGE_CODE
      # It's required that either a business location ID or a business name is
      # added to the smart_campaign_setting.
      if business_profile_location
        scs.business_profile_location = business_profile_location
      else
        scs.business_name = business_name
      end
    end
  end

  mutate_operation
end
      

Perl

# Creates a MutateOperation to create a new SmartCampaignSetting.
# SmartCampaignSettings are unique in that they only support UPDATE operations,
# which are used to update and create them. Below we will use a temporary ID in
# the resource name to associate it with the campaign created in the previous step.
sub _create_smart_campaign_setting_operation {
  my ($customer_id, $business_profile_location, $business_name) = @_;

  my $smart_campaign_setting =
    Google::Ads::GoogleAds::V11::Resources::SmartCampaignSetting->new({
      # Set a temporary ID in the campaign setting's resource name to associate it
      # with the campaign created in the previous step.
      resourceName =>
        Google::Ads::GoogleAds::V11::Utils::ResourceNames::smart_campaign_setting(
        $customer_id, SMART_CAMPAIGN_TEMPORARY_ID
        ),
      # Below we configure the SmartCampaignSetting using many of the same
      # details used to generate a budget suggestion.
      phoneNumber => Google::Ads::GoogleAds::V11::Resources::PhoneNumber->new({
          countryCode => COUNTRY_CODE,
          phoneNumber => PHONE_NUMBER
        }
      ),
      finalUrl                => LANDING_PAGE_URL,
      advertisingLanguageCode => LANGUAGE_CODE
    });

  # It's required that either a business profile location or a business name is
  # added to the SmartCampaignSetting.
  if (defined $business_profile_location) {
    $smart_campaign_setting->{businessProfileLocation} =
      $business_profile_location;
  } else {
    $smart_campaign_setting->{businessName} = $business_name;
  }

  return
    Google::Ads::GoogleAds::V11::Services::GoogleAdsService::MutateOperation->
    new({
      smartCampaignSettingOperation =>
        Google::Ads::GoogleAds::V11::Services::SmartCampaignSettingService::SmartCampaignSettingOperation
        ->new({
          update => $smart_campaign_setting,
          # Set the update mask on the operation. This is required since the
          # smart campaign setting is created in an UPDATE operation. Here the
          # update mask will be a list of all the fields that were set on the
          # SmartCampaignSetting.
          updateMask => all_set_fields_of($smart_campaign_setting)})});
}
      

Pages de destination

Vous pouvez fournir un final_url pour spécifier votre page de destination ou créer une page de destination pour votre campagne à l'aide des informations de votre fiche d'établissement, obtenues à partir de l'identifiant business_profile_location donné.

Pour générer une page de destination pour votre campagne, vous devez fournir un identifiant business_profile_location et définir le champ ad_optimized_business_profile_setting. Dans certains cas, ce champ doit être ajouté manuellement aux requêtes update_mask. Pour savoir comment procéder, consultez la documentation de la bibliothèque cliente.

De plus, le champ include_lead_form vous permet de spécifier si la page de destination générée doit inclure un formulaire pour prospects. Les clients potentiels peuvent ainsi vous contacter directement en le remplissant.