ValueTrack parameters

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The following table summarizes supported and unsupported ValueTrack for Performance Max campaigns. Learn more.

ValueTrack parameter Supported
{campaignid}
{adgroupid}
{feeditemid}
{targetid}
{loc_interest_ms}
{loc_physical_ms}
{matchtype}
{network} 1
{device}
{devicemodel}
{carrier} (deprecated)
{ifmobile:[value]}
{ifnotmobile:[value]}
{ifsearch:[value]} Evaluates to false
{ifcontent:[value]} Evaluates to false
{ifauto:[value]} (deprecated)
{ifautolp:[value]}
[ifpla:[value]} Evaluates to false
[iflia:[value]} Evaluates to false
{creative}
{keyword}
{placement}
{target}
{param1}
{param2}
{random}
{aceid}
{adposition}
{ignore}
{campaigntype}
{copy} (deprecated)
{city} (deprecated)
{autotitle}
{websitecallmetric}
{idfa:[value]}
{gclid}
{keyword.} (deprecated)
{localbusiness.} (deprecated)
{lb.} (deprecated)

1 "x" is the standard value for all clicks from a given Performance Max campaign. Statistics by specific inventory types are not provided.