Crear una campaña de máximo rendimiento

Con los recursos y el presupuesto necesarios, ya se puede crear la campaña.

Las campañas de máximo rendimiento tienen un AdvertisingChannelType de PERFORMANCE_MAX. No se debe establecer ningún AdvertisingChannelSubType.

Las únicas estrategias de ofertas admitidas son las siguientes:

Las estrategias de ofertas de cartera creadas con BiddingStrategyService no son compatibles con las campañas de máximo rendimiento. En lugar de crear varias campañas en una estrategia de ofertas de cartera, utiliza menos campañas y más grupos de recursos.

Java

/** Creates a MutateOperation that creates a new Performance Max campaign. */
private MutateOperation createPerformanceMaxCampaignOperation(
    long customerId, boolean brandGuidelinesEnabled) {
  Campaign performanceMaxCampaign =
      Campaign.newBuilder()
          .setName("Performance Max campaign #" + getPrintableDateTime())
          // Sets the campaign status as PAUSED. The campaign is the only entity in
          // the mutate request that should have its status set.
          .setStatus(CampaignStatus.PAUSED)
          // All Performance Max campaigns have an advertising_channel_type of
          // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
          .setAdvertisingChannelType(AdvertisingChannelType.PERFORMANCE_MAX)
          // Bidding strategy must be set directly on the campaign.
          // Setting a portfolio bidding strategy by resource name is not supported.
          // Max Conversion and Maximize Conversion Value are the only strategies
          // supported for Performance Max campaigns.
          // An optional ROAS (Return on Advertising Spend) can be set for
          // maximize_conversion_value. The ROAS value must be specified as a ratio in
          // the API. It is calculated by dividing "total value" by "total spend".
          // For more information on Maximize Conversion Value, see the support
          // article: http://support.google.com/google-ads/answer/7684216.
          // A targetRoas of 3.5 corresponds to a 350% return on ad spend.
          .setMaximizeConversionValue(
              MaximizeConversionValue.newBuilder().setTargetRoas(3.5).build())
          // Sets if the campaign is enabled for brand guidelines. For more information on brand
          // guidelines, see https://support.google.com/google-ads/answer/14934472.
          .setBrandGuidelinesEnabled(brandGuidelinesEnabled)
          // Assigns the resource name with a temporary ID.
          .setResourceName(
              ResourceNames.campaign(customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID))
          // Sets the budget using the given budget resource name.
          .setCampaignBudget(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID))
          // Declares whether this campaign serves political ads targeting the EU.
          .setContainsEuPoliticalAdvertising(DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING)
          // Optional fields.
          .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
          .setEndDate(new DateTime().plusDays(365).toString("yyyyMMdd"))
          // Configures the optional opt-in/out status for asset automation settings.
          .addAllAssetAutomationSettings(ImmutableList.of(
              AssetAutomationSetting.newBuilder()
                  .setAssetAutomationType(AssetAutomationType.GENERATE_IMAGE_EXTRACTION)
                  .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),
              AssetAutomationSetting.newBuilder()
                  .setAssetAutomationType(
                      AssetAutomationType.FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION)
                  .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),
              AssetAutomationSetting.newBuilder()
                  .setAssetAutomationType(AssetAutomationType.TEXT_ASSET_AUTOMATION)
                  .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),
              AssetAutomationSetting.newBuilder()
                  .setAssetAutomationType(AssetAutomationType.GENERATE_ENHANCED_YOUTUBE_VIDEOS)
                  .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),
              AssetAutomationSetting.newBuilder()
                  .setAssetAutomationType(AssetAutomationType.GENERATE_IMAGE_ENHANCEMENT)
                  .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build()))
          .build();

  return MutateOperation.newBuilder()
      .setCampaignOperation(
          CampaignOperation.newBuilder().setCreate(performanceMaxCampaign).build())
      .build();
}

AddPerformanceMaxCampaign.java

C#

/// Creates a MutateOperation that creates a new Performance Max campaign.
/// <param name="campaignResourceName">The campaign resource name.</param>
/// <param name="campaignBudgetResourceName">The campaign budget resource name.</param>
/// <param name="brandGuidelinesEnabled">Whether or not to enable brand guidelines.</param>
/// <returns>A MutateOperations that will create this new campaign.</returns>
private MutateOperation CreatePerformanceMaxCampaignOperation(
    string campaignResourceName,
    string campaignBudgetResourceName,
    bool brandGuidelinesEnabled)
{
    Campaign campaign = new Campaign()
    {
        Name = "Performance Max campaign #" + ExampleUtilities.GetRandomString(),

        // Set the campaign status as PAUSED. The campaign is the only entity in
        // the mutate request that should have its status set.
        Status = CampaignStatus.Paused,

        // All Performance Max campaigns have an AdvertisingChannelType of
        // PerformanceMax. The AdvertisingChannelSubType should not be set.
        AdvertisingChannelType = AdvertisingChannelType.PerformanceMax,

        // Bidding strategy must be set directly on the campaign. Setting a
        // portfolio bidding strategy by resource name is not supported. Max
        // Conversion and Maximize Conversion Value are the only strategies
        // supported for Performance Max campaigns. BiddingStrategyType is
        // read-only and cannot be set by the API. An optional ROAS (Return on
        // Advertising Spend) can be set to enable the MaximizeConversionValue
        // bidding strategy. The ROAS value must be specified as a ratio in the API.
        // It is calculated by dividing "total value" by "total spend".
        //
        // For more information on Maximize Conversion Value, see the support
        // article:
        // http://support.google.com/google-ads/answer/7684216.
        //
        // A target_roas of 3.5 corresponds to a 350% return on ad spend.
        MaximizeConversionValue = new MaximizeConversionValue()
        {
            TargetRoas = 3.5
        },

        // Use the temporary resource name created earlier
        ResourceName = campaignResourceName,

        // Set the budget using the given budget resource name.
        CampaignBudget = campaignBudgetResourceName,

        // Set if the campaign is enabled for brand guidelines. For more information
        // on brand guidelines, see https://support.google.com/google-ads/answer/14934472.
        BrandGuidelinesEnabled = brandGuidelinesEnabled,

        // Declare whether or not this campaign contains political ads targeting the EU.
        ContainsEuPoliticalAdvertising = EuPoliticalAdvertisingStatus.DoesNotContainEuPoliticalAdvertising,

        // Optional fields
        StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"),
        EndDate = DateTime.Now.AddDays(365).ToString("yyyyMMdd")
    };

    campaign.AssetAutomationSettings.AddRange(new[]{
        new Campaign.Types.AssetAutomationSetting
        {
            AssetAutomationType = AssetAutomationType.GenerateImageExtraction,
            AssetAutomationStatus = AssetAutomationStatus.OptedIn
        },
        new Campaign.Types.AssetAutomationSetting
        {
            AssetAutomationType = AssetAutomationType.FinalUrlExpansionTextAssetAutomation,
            AssetAutomationStatus = AssetAutomationStatus.OptedIn
        },
        new Campaign.Types.AssetAutomationSetting
        {
            AssetAutomationType = AssetAutomationType.TextAssetAutomation,
            AssetAutomationStatus = AssetAutomationStatus.OptedIn
        },
        new Campaign.Types.AssetAutomationSetting
        {
            AssetAutomationType = AssetAutomationType.GenerateEnhancedYoutubeVideos,
            AssetAutomationStatus = AssetAutomationStatus.OptedIn
        },
        new Campaign.Types.AssetAutomationSetting
        {
            AssetAutomationType = AssetAutomationType.GenerateImageEnhancement,
            AssetAutomationStatus = AssetAutomationStatus.OptedIn
        },
    });

    MutateOperation operation = new MutateOperation()
    {
        CampaignOperation = new CampaignOperation()
        {
            Create = campaign
        }
    };

    return operation;
}

AddPerformanceMaxCampaign.cs

PHP

private static function createPerformanceMaxCampaignOperation(
    int $customerId,
    bool $brandGuidelinesEnabled
): MutateOperation {
    // Creates a mutate operation that creates a campaign operation.
    return new MutateOperation([
        'campaign_operation' => new CampaignOperation([
            'create' => new Campaign([
                'name' => 'Performance Max campaign #' . Helper::getPrintableDatetime(),
                // Assigns the resource name with a temporary ID.
                'resource_name' => ResourceNames::forCampaign(
                    $customerId,
                    self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
                // Sets the budget using the given budget resource name.
                'campaign_budget' => ResourceNames::forCampaignBudget(
                    $customerId,
                    self::BUDGET_TEMPORARY_ID
                ),
                // The campaign is the only entity in the mutate request that should have its
                // status set.
                // Recommendation: Set the campaign to PAUSED when creating it to prevent
                // the ads from immediately serving.
                'status' => CampaignStatus::PAUSED,
                // All Performance Max campaigns have an advertising_channel_type of
                // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
                'advertising_channel_type' => AdvertisingChannelType::PERFORMANCE_MAX,

                // Bidding strategy must be set directly on the campaign.
                // Setting a portfolio bidding strategy by resource name is not supported.
                // Max Conversion and Maximize Conversion Value are the only strategies
                // supported for Performance Max campaigns.
                // An optional ROAS (Return on Advertising Spend) can be set for
                // maximize_conversion_value. The ROAS value must be specified as a ratio in
                // the API. It is calculated by dividing "total value" by "total spend".
                // For more information on Maximize Conversion Value, see the support
                // article: http://support.google.com/google-ads/answer/7684216.
                // A target_roas of 3.5 corresponds to a 350% return on ad spend.
                'maximize_conversion_value' => new MaximizeConversionValue([
                    'target_roas' => 3.5
                ]),

                'asset_automation_settings' => [
                    new AssetAutomationSetting([
                        'asset_automation_type' => AssetAutomationType::TEXT_ASSET_AUTOMATION,
                        'asset_automation_status' => AssetAutomationStatus::OPTED_IN
                    ]),
                    new AssetAutomationSetting([
                        'asset_automation_type' => AssetAutomationType::URL_EXPANSION,
                        'asset_automation_status' => AssetAutomationStatus::OPTED_IN
                    ])
                ],


                // Sets if the campaign is enabled for brand guidelines. For more information
                // on brand guidelines, see
                // https://support.google.com/google-ads/answer/14934472.
                'brand_guidelines_enabled' => $brandGuidelinesEnabled,

                // Declare whether or not this campaign serves political ads targeting the EU.
                'contains_eu_political_advertising' =>
                    EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING,

                // Optional fields.
                'start_date' => date('Ymd', strtotime('+1 day')),
                'end_date' => date('Ymd', strtotime('+365 days'))
            ])
        ])
    ]);
}
AddPerformanceMaxCampaign.php

Python

def create_performance_max_campaign_operation(
    client: GoogleAdsClient,
    customer_id: str,
    brand_guidelines_enabled: bool,
) -> MutateOperation:
    """Creates a MutateOperation that creates a new Performance Max campaign.

    A temporary ID will be assigned to this campaign so that it can
    be referenced by other objects being created in the same Mutate request.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        brand_guidelines_enabled: a boolean value indicating if the campaign is
          enabled for brand guidelines.

    Returns:
        a MutateOperation that creates a campaign.
    """
    mutate_operation: MutateOperation = client.get_type("MutateOperation")
    campaign: Campaign = mutate_operation.campaign_operation.create
    campaign.name = f"Performance Max campaign #{uuid4()}"
    # Set the campaign status as PAUSED. The campaign is the only entity in
    # the mutate request that should have its status set.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED
    # All Performance Max campaigns have an advertising_channel_type of
    # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.PERFORMANCE_MAX
    )
    # Bidding strategy must be set directly on the campaign.
    # Setting a portfolio bidding strategy by resource name is not supported.
    # Max Conversion and Maximize Conversion Value are the only strategies
    # supported for Performance Max campaigns.
    # An optional ROAS (Return on Advertising Spend) can be set for
    # maximize_conversion_value. The ROAS value must be specified as a ratio in
    # the API. It is calculated by dividing "total value" by "total spend".
    # For more information on Maximize Conversion Value, see the support
    # article: http://support.google.com/google-ads/answer/7684216.
    # A target_roas of 3.5 corresponds to a 350% return on ad spend.
    campaign.bidding_strategy_type = (
        client.enums.BiddingStrategyTypeEnum.MAXIMIZE_CONVERSION_VALUE
    )
    campaign.maximize_conversion_value.target_roas = 3.5

    # Set if the campaign is enabled for brand guidelines. For more information
    # on brand guidelines, see https://support.google.com/google-ads/answer/14934472.
    campaign.brand_guidelines_enabled = brand_guidelines_enabled

    # Assign the resource name with a temporary ID.
    campaign_service: CampaignServiceClient = client.get_service(
        "CampaignService"
    )
    campaign.resource_name = campaign_service.campaign_path(
        customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
    )
    # Set the budget using the given budget resource name.
    campaign.campaign_budget = campaign_service.campaign_budget_path(
        customer_id, _BUDGET_TEMPORARY_ID
    )

    # Declare whether or not this campaign serves political ads targeting the
    # EU. Valid values are:
    #   CONTAINS_EU_POLITICAL_ADVERTISING
    #   DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
    campaign.contains_eu_political_advertising = (
        client.enums.EuPoliticalAdvertisingStatusEnum.DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
    )

    # Optional fields
    campaign.start_date = (datetime.now() + timedelta(1)).strftime("%Y%m%d")
    campaign.end_date = (datetime.now() + timedelta(365)).strftime("%Y%m%d")

    # Configures the optional opt-in/out status for asset automation settings.
    for asset_automation_type_enum in [
        client.enums.AssetAutomationTypeEnum.GENERATE_IMAGE_EXTRACTION,
        client.enums.AssetAutomationTypeEnum.FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION,
        client.enums.AssetAutomationTypeEnum.TEXT_ASSET_AUTOMATION,
        client.enums.AssetAutomationTypeEnum.GENERATE_ENHANCED_YOUTUBE_VIDEOS,
        client.enums.AssetAutomationTypeEnum.GENERATE_IMAGE_ENHANCEMENT
    ]:
        asset_automattion_setting: Campaign.AssetAutomationSetting = client.get_type("Campaign").AssetAutomationSetting()
        asset_automattion_setting.asset_automation_type = asset_automation_type_enum
        asset_automattion_setting.asset_automation_status = client.enums.AssetAutomationStatusEnum.OPTED_IN
        campaign.asset_automation_settings.append(asset_automattion_setting)

    return mutate_operation
add_performance_max_campaign.py

Ruby

# Creates a MutateOperation that creates a new Performance Max campaign.
#
# A temporary ID will be assigned to this campaign so that it can
# be referenced by other objects being created in the same Mutate request.
def create_performance_max_campaign_operation(
    client,
    customer_id,
    brand_guidelines_enabled)
  client.operation.mutate do |m|
    m.campaign_operation = client.operation.create_resource.campaign do |c|
      c.name = "Performance Max campaign #{SecureRandom.uuid}"
      # Set the campaign status as PAUSED. The campaign is the only entity in
      # the mutate request that should have its status set.
      c.status = :PAUSED
      # All Performance Max campaigns have an advertising_channel_type of
      # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
      c.advertising_channel_type = :PERFORMANCE_MAX
      # Bidding strategy must be set directly on the campaign.
      # Setting a portfolio bidding strategy by resource name is not supported.
      # Max Conversion and Maximize Conversion Value are the only strategies
      # supported for Performance Max campaigns.
      # An optional ROAS (Return on Advertising Spend) can be set for
      # maximize_conversion_value. The ROAS value must be specified as a ratio in
      # the API. It is calculated by dividing "total value" by "total spend".
      # For more information on Maximize Conversion Value, see the support
      # article: http://support.google.com/google-ads/answer/7684216.
      # A target_roas of 3.5 corresponds to a 350% return on ad spend.
      c.bidding_strategy_type = :MAXIMIZE_CONVERSION_VALUE
      c.maximize_conversion_value = client.resource.maximize_conversion_value do |mcv|
        mcv.target_roas = 3.5
      end

      # Configures the optional opt-in/out status for asset automation settings.
      c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
        aas.asset_automation_type = :GENERATE_IMAGE_EXTRACTION
        aas.asset_automation_status = :OPTED_IN
      end
      c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
        aas.asset_automation_type = :FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION
        aas.asset_automation_status = :OPTED_IN
      end
      c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
        aas.asset_automation_type = :TEXT_ASSET_AUTOMATION
        aas.asset_automation_status = :OPTED_IN
      end
      c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
        aas.asset_automation_type = :GENERATE_ENHANCED_YOUTUBE_VIDEOS
        aas.asset_automation_status = :OPTED_IN
      end
      c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
        aas.asset_automation_type = :GENERATE_IMAGE_ENHANCEMENT
        aas.asset_automation_status = :OPTED_IN
      end

      # Set if the campaign is enabled for brand guidelines. For more
      # information on brand guidelines, see
      # https://support.google.com/google-ads/answer/14934472.
      c.brand_guidelines_enabled = brand_guidelines_enabled

      # Assign the resource name with a temporary ID.
      c.resource_name = client.path.campaign(customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID)
      # Set the budget using the given budget resource name.
      c.campaign_budget = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)

      # Declare whether or not this campaign serves political ads targeting the EU.
      # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
      # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
      c.contains_eu_political_advertising = :DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING

      # Optional fields
      c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d')
      c.end_date = DateTime.parse(Date.today.next_year.to_s).strftime('%Y%m%d')
    end
  end
end
add_performance_max_campaign.rb

Perl

sub create_performance_max_campaign_operation {
  my ($customer_id, $brand_guidelines_enabled) = @_;
  # Configures the optional opt-in/out status for asset automation settings.
  # When we create the campaign object, we set campaign->{assetAutomationSettings}
  # equal to $asset_automation_settings.
  my $asset_automation_settings = [];
  my $asset_automation_types    = [
    GENERATE_IMAGE_EXTRACTION, FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION,
    TEXT_ASSET_AUTOMATION,     GENERATE_ENHANCED_YOUTUBE_VIDEOS,
    GENERATE_IMAGE_ENHANCEMENT
  ];
  foreach my $asset_automation_type (@$asset_automation_types) {
    push @$asset_automation_settings,
      Google::Ads::GoogleAds::V22::Resources::AssetAutomationSetting->new({
        assetAutomationStatus => OPTED_IN,
        assetAutomationType   => $asset_automation_type
      });
  }

  # Create a mutate operation that creates a campaign operation.
  return
    Google::Ads::GoogleAds::V22::Services::GoogleAdsService::MutateOperation->
    new({
      campaignOperation =>
        Google::Ads::GoogleAds::V22::Services::CampaignService::CampaignOperation
        ->new({
          create => Google::Ads::GoogleAds::V22::Resources::Campaign->new({
              # Assign the resource name with a temporary ID.
              resourceName =>
                Google::Ads::GoogleAds::V22::Utils::ResourceNames::campaign(
                $customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
              name => "Performance Max campaign #" . uniqid(),
              # Set the budget using the given budget resource name.
              campaignBudget =>
                Google::Ads::GoogleAds::V22::Utils::ResourceNames::campaign_budget(
                $customer_id, BUDGET_TEMPORARY_ID
                ),
              # Set the campaign status as PAUSED. The campaign is the only entity in
              # the mutate request that should have its status set.
              status =>
                Google::Ads::GoogleAds::V22::Enums::CampaignStatusEnum::PAUSED,
              # All Performance Max campaigns have an advertisingChannelType of
              # PERFORMANCE_MAX. The advertisingChannelSubType should not be set.
              advertisingChannelType => PERFORMANCE_MAX,

              # Bidding strategy must be set directly on the campaign.
              # Setting a portfolio bidding strategy by resource name is not supported.
              # Max Conversion and Maximize Conversion Value are the only strategies
              # supported for Performance Max campaigns.
              # An optional ROAS (Return on Advertising Spend) can be set for
              # maximizeConversionValue. The ROAS value must be specified as a ratio in
              # the API. It is calculated by dividing "total value" by "total spend".
              # For more information on Maximize Conversion Value, see the support
              # article: http://support.google.com/google-ads/answer/7684216.
              # A targetRoas of 3.5 corresponds to a 350% return on ad spend.
              maximizeConversionValue =>
                Google::Ads::GoogleAds::V22::Common::MaximizeConversionValue->
                new({
                  targetRoas => 3.5
                }
                ),

              # Set if the campaign is enabled for brand guidelines. For more information
              # on brand guidelines, see https://support.google.com/google-ads/answer/14934472.
              brandGuidelinesEnabled => $brand_guidelines_enabled,

              # Configures the optional opt-in/out status for asset automation settings.
              assetAutomationSettings => $asset_automation_settings,

              # Optional fields.
              startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)),
              endDate   =>
                strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 365)),

              # Declare whether or not this campaign serves political ads targeting the EU.
              # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
              # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
              containsEuPoliticalAdvertising =>
                DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
            })})});
}
add_performance_max_campaign.pl

Recomendaciones de ofertas

La API de Google Ads ofrece dos tipos de recomendaciones para ayudarte a optimizar las ofertas de tu campaña de máximo rendimiento:

Para obtener más información sobre el uso de las recomendaciones, consulta la guía Nivel de optimización y recomendaciones.

Lineamientos de marca

Los lineamientos de la marca controlan cómo se representa tu marca en los formatos o recursos automáticos de tus campañas de máximo rendimiento. A partir de la versión 21 de la API de Google Ads, las campañas de máximo rendimiento habilitan automáticamente los lineamientos de desarrollo de la marca en todas las campañas nuevas de máximo rendimiento para las ventas en línea o la generación de clientes potenciales (estándar) y de máximo rendimiento para las ventas en línea con un feed de productos (minorista). Si no quieres habilitar los lineamientos de desarrollo de la marca en tus campañas nuevas, establece Campaign.brand_guidelines_enabled en false cuando crees tu nueva campaña de máximo rendimiento.

Las campañas de máximo rendimiento con los lineamientos de la marca habilitados utilizan recursos a nivel de la campaña para los tipos de campos de recursos de marca (BUSINESS_NAME, LOGO y LANDSCAPE_LOGO). Debes vincular los recursos de marca a la campaña con CampaignAsset, y la campaña debe tener lo siguiente:

  • Exactamente un activo BUSINESS_NAME
  • Al menos un recurso de LOGO y hasta cuatro recursos de logotipo adicionales opcionales del tipo LOGO o LANDSCAPE_LOGO

Se pueden establecer lineamientos opcionales de color y fuente para la campaña con el campo Campaign.brand_guidelines:

En el siguiente ejemplo, se muestra cómo crear los recursos BUSINESS_NAME y LOGO, y adjuntarlos a la campaña si se habilitaron los lineamientos de desarrollo de la marca o al objeto AssetGroup si se inhabilitaron. Consulta la guía de configuración de grupos de recursos para obtener más información sobre ellos.

Java

/** Creates a list of MutateOperations that create linked brand assets. */
List<MutateOperation> createAndLinkBrandAssets(
    long customerId,
    boolean brandGuidelinesEnabled,
    String businessName,
    String logoUrl,
    String logoName)
    throws IOException {
  List<MutateOperation> mutateOperations = new ArrayList<>();

  // Creates the brand name text asset.
  String businessNameAssetResourceName = ResourceNames.asset(customerId, getNextTemporaryId());
  Asset businessNameAsset =
      Asset.newBuilder()
          .setResourceName(businessNameAssetResourceName)
          .setTextAsset(TextAsset.newBuilder().setText(businessName).build())
          .build();
  AssetOperation businessNameAssetOperation =
      AssetOperation.newBuilder().setCreate(businessNameAsset).build();
  mutateOperations.add(
      MutateOperation.newBuilder().setAssetOperation(businessNameAssetOperation).build());

  // Creates the logo image asset.
  String logoAssetResourceName = ResourceNames.asset(customerId, getNextTemporaryId());
  // Creates a media file.
  byte[] logoBytes = ByteStreams.toByteArray(new URL(logoUrl).openStream());
  Asset logoAsset =
      Asset.newBuilder()
          .setResourceName(logoAssetResourceName)
          .setImageAsset(ImageAsset.newBuilder().setData(ByteString.copyFrom(logoBytes)).build())
          // Provides a unique friendly name to identify your asset. When there is an existing
          // image asset with the same content but a different name, the new name will be dropped
          // silently.
          .setName(logoName)
          .build();
  AssetOperation logoImageAssetOperation =
      AssetOperation.newBuilder().setCreate(logoAsset).build();
  mutateOperations.add(
      MutateOperation.newBuilder().setAssetOperation(logoImageAssetOperation).build());

  if (brandGuidelinesEnabled) {
    // Creates CampaignAsset resources to link the Asset resources to the Campaign.
    mutateOperations.add(
        createCampaignAssetMutateOperation(
            customerId, AssetFieldType.BUSINESS_NAME, businessNameAssetResourceName));
    mutateOperations.add(
        createCampaignAssetMutateOperation(
            customerId, AssetFieldType.LOGO, logoAssetResourceName));
  } else {
    // Creates an AssetGroupAsset to link the Asset to the AssetGroup.
    mutateOperations.add(
        createAssetGroupAssetMutateOperation(
            AssetFieldType.BUSINESS_NAME,
            businessNameAssetResourceName,
            ResourceNames.assetGroup(customerId, ASSET_GROUP_TEMPORARY_ID)));
    mutateOperations.add(
        createAssetGroupAssetMutateOperation(
            AssetFieldType.LOGO,
            logoAssetResourceName,
            ResourceNames.assetGroup(customerId, ASSET_GROUP_TEMPORARY_ID)));
  }

  return mutateOperations;
}

/** Creates a MutateOperation to add an AssetGroupAsset. */
MutateOperation createAssetGroupAssetMutateOperation(
    AssetFieldType fieldType, String assetResourceName, String assetGroupResourceName) {
  AssetGroupAsset assetGroupAsset =
      AssetGroupAsset.newBuilder()
          .setFieldType(fieldType)
          .setAssetGroup(assetGroupResourceName)
          .setAsset(assetResourceName)
          .build();
  AssetGroupAssetOperation assetGroupAssetOperation =
      AssetGroupAssetOperation.newBuilder().setCreate(assetGroupAsset).build();
  return MutateOperation.newBuilder()
      .setAssetGroupAssetOperation(assetGroupAssetOperation)
      .build();
}

/** Creates a MutateOperation to add a CampaignAsset. */
MutateOperation createCampaignAssetMutateOperation(
    long customerId, AssetFieldType fieldType, String assetResourceName) {
  CampaignAsset campaignAsset =
      CampaignAsset.newBuilder()
          .setFieldType(fieldType)
          .setCampaign(ResourceNames.campaign(customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID))
          .setAsset(assetResourceName)
          .build();
  CampaignAssetOperation campaignAssetOperation =
      CampaignAssetOperation.newBuilder().setCreate(campaignAsset).build();
  return MutateOperation.newBuilder().setCampaignAssetOperation(campaignAssetOperation).build();
}
AddPerformanceMaxCampaign.java

C#

private List<MutateOperation> CreateAndLinkBrandAssets(
    string assetGroupResourceName,
    string campaignResourceName,
    AssetTemporaryResourceNameGenerator assetResourceNameGenerator,
    string businessName,
    string logoUrl,
    string logoName,
    GoogleAdsConfig config,
    bool brandGuidelinesEnabled)
{
    List<MutateOperation> operations = new List<MutateOperation>();

    string logoAssetResourceName = assetResourceNameGenerator.Next();
    string businessNameAssetResourceName = assetResourceNameGenerator.Next();

    // Create the Image Asset.
    operations.Add(
        new MutateOperation()
        {
            AssetOperation = new AssetOperation()
            {
                Create = new Asset()
                {
                    ResourceName = logoAssetResourceName,
                    ImageAsset = new ImageAsset()
                    {
                        Data =
                            ByteString.CopyFrom(
                                MediaUtilities.GetAssetDataFromUrl(logoUrl, config)
                            )
                    },
                    // Provide a unique friendly name to identify your asset.
                    // When there is an existing image asset with the same content but a
                    // different name, the new name will be dropped silently.
                    Name = logoName
                }
            }
        }
    );

    // Create the business name asset.
    operations.Add(
        new MutateOperation()
        {
            AssetOperation = new AssetOperation()
            {
                Create = new Asset()
                {
                    ResourceName = businessNameAssetResourceName,
                    TextAsset = new TextAsset()
                    {
                        Text = businessName,
                    }
                }
            }
        }
    );

    if (brandGuidelinesEnabled)
    {
        // Create CampaignAssets to link the Assets to the Campaign.
        operations.Add(
            new MutateOperation()
            {
                CampaignAssetOperation = new CampaignAssetOperation()
                {
                    Create = new CampaignAsset()
                    {
                        FieldType = AssetFieldType.Logo,
                        Campaign = campaignResourceName,
                        Asset = logoAssetResourceName
                    }
                }
            }
        );

        operations.Add(
            new MutateOperation()
            {
                CampaignAssetOperation = new CampaignAssetOperation()
                {
                    Create = new CampaignAsset()
                    {
                        FieldType = AssetFieldType.BusinessName,
                        Campaign = campaignResourceName,
                        Asset = businessNameAssetResourceName
                    }
                }
            }
        );
    } else {
        // Create AssetGroupAssets to link the Assets to the AssetGroup.
        operations.Add(
            new MutateOperation()
            {
                AssetGroupAssetOperation = new AssetGroupAssetOperation()
                {
                    Create = new AssetGroupAsset()
                    {
                        FieldType = AssetFieldType.Logo,
                        AssetGroup = assetGroupResourceName,
                        Asset = logoAssetResourceName
                    }
                }
            }
        );

        operations.Add(
            new MutateOperation()
            {
                AssetGroupAssetOperation = new AssetGroupAssetOperation()
                {
                    Create = new AssetGroupAsset()
                    {
                        FieldType = AssetFieldType.BusinessName,
                        AssetGroup = assetGroupResourceName,
                        Asset = businessNameAssetResourceName
                    }
                }
            }
        );

    }


    return operations;
}
AddPerformanceMaxCampaign.cs

PHP

This example is not yet available in PHP; you can take a look at the other languages.

Python

def create_and_link_brand_assets(
    client: GoogleAdsClient,
    customer_id: str,
    brand_guidelines_enabled: bool,
    business_name: str,
    logo_url: str,
    logo_name: str,
) -> List[MutateOperation]:
    """Creates a list of MutateOperations that create linked brand assets.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        brand_guidelines_enabled: a boolean value indicating if the campaign is
          enabled for brand guidelines.
        business_name: the business name text to be put into an asset.
        logo_url: the url of the logo to be retrieved and put into an asset.
        logo_name: the asset name of the logo.

    Returns:
        MutateOperations that create linked brand assets.
    """
    global next_temp_id
    operations: List[MutateOperation] = []
    asset_service: AssetServiceClient = client.get_service("AssetService")

    # Create the Text Asset.
    text_asset_temp_id = next_temp_id
    next_temp_id -= 1

    text_mutate_operation = client.get_type("MutateOperation")
    text_asset: Asset = text_mutate_operation.asset_operation.create
    text_asset.resource_name = asset_service.asset_path(
        customer_id, text_asset_temp_id
    )
    text_asset.text_asset.text = business_name
    operations.append(text_mutate_operation)

    # Create the Image Asset.
    image_asset_temp_id = next_temp_id
    next_temp_id -= 1

    image_mutate_operation = client.get_type("MutateOperation")
    image_asset: Asset = image_mutate_operation.asset_operation.create
    image_asset.resource_name = asset_service.asset_path(
        customer_id, image_asset_temp_id
    )
    # Provide a unique friendly name to identify your asset.
    # When there is an existing image asset with the same content but a different
    # name, the new name will be dropped silently.
    image_asset.name = logo_name
    image_asset.type_ = client.enums.AssetTypeEnum.IMAGE
    image_asset.image_asset.data = get_image_bytes_from_url(logo_url)
    operations.append(image_mutate_operation)

    if brand_guidelines_enabled:
        # Create CampaignAsset resources to link the Asset resources to the Campaign.
        campaign_service: CampaignServiceClient = client.get_service(
            "CampaignService"
        )

        business_name_mutate_operation: MutateOperation = client.get_type(
            "MutateOperation"
        )
        business_name_campaign_asset: CampaignAsset = (
            business_name_mutate_operation.campaign_asset_operation.create
        )
        business_name_campaign_asset.field_type = (
            client.enums.AssetFieldTypeEnum.BUSINESS_NAME
        )
        business_name_campaign_asset.campaign = campaign_service.campaign_path(
            customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
        )
        business_name_campaign_asset.asset = asset_service.asset_path(
            customer_id, text_asset_temp_id
        )
        operations.append(business_name_mutate_operation)

        logo_mutate_operation: MutateOperation = client.get_type(
            "MutateOperation"
        )
        logo_campaign_asset: CampaignAsset = (
            logo_mutate_operation.campaign_asset_operation.create
        )
        logo_campaign_asset.field_type = client.enums.AssetFieldTypeEnum.LOGO
        logo_campaign_asset.campaign = campaign_service.campaign_path(
            customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
        )
        logo_campaign_asset.asset = asset_service.asset_path(
            customer_id, image_asset_temp_id
        )
        operations.append(logo_mutate_operation)

    else:
        # Create AssetGroupAsset resources to link the Asset resources to the AssetGroup.
        asset_group_service: AssetGroupServiceClient = client.get_service(
            "AssetGroupService"
        )

        business_name_mutate_operation: MutateOperation = client.get_type(
            "MutateOperation"
        )
        business_name_asset_group_asset: AssetGroupAsset = (
            business_name_mutate_operation.asset_group_asset_operation.create
        )
        business_name_asset_group_asset.field_type = (
            client.enums.AssetFieldTypeEnum.BUSINESS_NAME
        )
        business_name_asset_group_asset.asset_group = (
            asset_group_service.asset_group_path(
                customer_id,
                _ASSET_GROUP_TEMPORARY_ID,
            )
        )
        business_name_asset_group_asset.asset = asset_service.asset_path(
            customer_id, text_asset_temp_id
        )
        operations.append(business_name_mutate_operation)

        logo_mutate_operation: MutateOperation = client.get_type(
            "MutateOperation"
        )
        logo_asset_group_asset: AssetGroupAsset = (
            logo_mutate_operation.asset_group_asset_operation.create
        )
        logo_asset_group_asset.field_type = client.enums.AssetFieldTypeEnum.LOGO
        logo_asset_group_asset.asset_group = (
            asset_group_service.asset_group_path(
                customer_id,
                _ASSET_GROUP_TEMPORARY_ID,
            )
        )
        logo_asset_group_asset.asset = asset_service.asset_path(
            customer_id, image_asset_temp_id
        )
        operations.append(logo_mutate_operation)

    return operations
add_performance_max_campaign.py

Ruby

# Creates a list of MutateOperations that create linked brand assets.
def create_and_link_brand_assets(
    client,
    customer_id,
    brand_guidelines_enabled,
    business_name,
    logo_url,
    logo_name)
  operations = []

  # Create the Text Asset.
  text_asset_temp_id = next_temp_id
  operations << client.operation.mutate do |m|
    m.asset_operation = client.operation.create_resource.asset do |a|
      a.resource_name = client.path.asset(customer_id, text_asset_temp_id)
      a.text_asset = client.resource.text_asset do |text_asset|
        text_asset.text = business_name
      end
    end
  end

  # Create the Image Asset.
  image_asset_temp_id = next_temp_id
  operations << client.operation.mutate do |m|
    m.asset_operation = client.operation.create_resource.asset do |a|
      a.resource_name = client.path.asset(customer_id, image_asset_temp_id)
      # Provide a unique friendly name to identify your asset.
      # When there is an existing image asset with the same content but a different
      # name, the new name will be dropped silently.
      a.name = logo_name
      a.type = :IMAGE
      a.image_asset = client.resource.image_asset do |image_asset|
        image_asset.data = get_image_bytes(logo_url)
      end
    end
  end

  if brand_guidelines_enabled
    # Create CampaignAsset resources to link the Asset resources to the Campaign.
    operations << client.operation.mutate do |m|
      m.campaign_asset_operation = client.operation.create_resource.
          campaign_asset do |ca|
        ca.field_type = :BUSINESS_NAME
        ca.campaign = client.path.campaign(
          customer_id,
          PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID,
        )
        ca.asset = client.path.asset(customer_id, text_asset_temp_id)
      end
    end

    operations << client.operation.mutate do |m|
      m.campaign_asset_operation = client.operation.create_resource.
          campaign_asset do |ca|
        ca.field_type = :LOGO
        ca.campaign = client.path.campaign(
          customer_id,
          PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID,
        )
        ca.asset = client.path.asset(customer_id, image_asset_temp_id)
      end
    end
  else
    # Create AssetGroupAsset resources to link the Asset resources to the AssetGroup.
    operations << client.operation.mutate do |m|
      m.asset_group_asset_operation = client.operation.create_resource.
          asset_group_asset do |aga|
        aga.field_type = :BUSINESS_NAME
        aga.asset_group = client.path.asset_group(
          customer_id,
          ASSET_GROUP_TEMPORARY_ID,
        )
        aga.asset = client.path.asset(customer_id, text_asset_temp_id)
      end
    end

    operations << client.operation.mutate do |m|
      m.asset_group_asset_operation = client.operation.create_resource.
          asset_group_asset do |aga|
        aga.field_type = :LOGO
        aga.asset_group = client.path.asset_group(
          customer_id,
          ASSET_GROUP_TEMPORARY_ID,
        )
        aga.asset = client.path.asset(customer_id, image_asset_temp_id)
      end
    end
  end

  operations
end
add_performance_max_campaign.rb

Perl

# Creates a list of MutateOperations that create linked brand assets.
sub create_and_link_brand_assets {
  my ($customer_id, $brand_guidelines_enabled, $business_name, $logo_url,
    $logo_name)
    = @_;

  my $operations = [];

  # Create the text asset.
  my $text_asset_temp_id = $next_temp_id--;
  push @$operations,
    Google::Ads::GoogleAds::V22::Services::GoogleAdsService::MutateOperation->
    new({
      assetOperation =>
        Google::Ads::GoogleAds::V22::Services::AssetService::AssetOperation->
        new({
          create => Google::Ads::GoogleAds::V22::Resources::Asset->new({
              resourceName =>
                Google::Ads::GoogleAds::V22::Utils::ResourceNames::asset(
                $customer_id, $text_asset_temp_id
                ),
              textAsset => Google::Ads::GoogleAds::V22::Common::TextAsset->new({
                  text => $business_name
                })})})});

  # Create the image asset.
  my $image_asset_temp_id = $next_temp_id--;
  push @$operations,
    Google::Ads::GoogleAds::V22::Services::GoogleAdsService::MutateOperation->
    new({
      assetOperation =>
        Google::Ads::GoogleAds::V22::Services::AssetService::AssetOperation->
        new({
          create => Google::Ads::GoogleAds::V22::Resources::Asset->new({
              resourceName =>
                Google::Ads::GoogleAds::V22::Utils::ResourceNames::asset(
                $customer_id, $image_asset_temp_id
                ),
              # Provide a unique friendly name to identify your asset.
              # When there is an existing image asset with the same content but a different
              # name, the new name will be dropped silently.
              name       => $logo_name,
              imageAsset =>
                Google::Ads::GoogleAds::V22::Common::ImageAsset->new({
                  data => get_base64_data_from_url($logo_url)})})})});

  if ($brand_guidelines_enabled) {
    # Create CampaignAsset resources to link the Asset resources to the Campaign.
    push @$operations,
      Google::Ads::GoogleAds::V22::Services::GoogleAdsService::MutateOperation
      ->new({
        campaignAssetOperation =>
          Google::Ads::GoogleAds::V22::Services::CampaignAssetService::CampaignAssetOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V22::Resources::CampaignAsset->new({
                fieldType => BUSINESS_NAME,
                campaign  =>
                  Google::Ads::GoogleAds::V22::Utils::ResourceNames::campaign(
                  $customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                  ),
                asset =>
                  Google::Ads::GoogleAds::V22::Utils::ResourceNames::asset(
                  $customer_id, $text_asset_temp_id
                  )})})});

    push @$operations,
      Google::Ads::GoogleAds::V22::Services::GoogleAdsService::MutateOperation
      ->new({
        campaignAssetOperation =>
          Google::Ads::GoogleAds::V22::Services::CampaignAssetService::CampaignAssetOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V22::Resources::CampaignAsset->new({
                fieldType => LOGO,
                campaign  =>
                  Google::Ads::GoogleAds::V22::Utils::ResourceNames::campaign(
                  $customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                  ),
                asset =>
                  Google::Ads::GoogleAds::V22::Utils::ResourceNames::asset(
                  $customer_id, $image_asset_temp_id
                  )})})});
  } else {
    # Create AssetGroupAsset resources to link the Asset resources to the AssetGroup.
    push @$operations,
      Google::Ads::GoogleAds::V22::Services::GoogleAdsService::MutateOperation
      ->new({
        assetGroupAssetOperation =>
          Google::Ads::GoogleAds::V22::Services::AssetGroupAssetService::AssetGroupAssetOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V22::Resources::AssetGroupAsset->new({
                asset =>
                  Google::Ads::GoogleAds::V22::Utils::ResourceNames::asset(
                  $customer_id, $text_asset_temp_id
                  ),
                assetGroup =>
                  Google::Ads::GoogleAds::V22::Utils::ResourceNames::asset_group(
                  $customer_id, ASSET_GROUP_TEMPORARY_ID
                  ),
                fieldType => BUSINESS_NAME
              })})});

    push @$operations,
      Google::Ads::GoogleAds::V22::Services::GoogleAdsService::MutateOperation
      ->new({
        assetGroupAssetOperation =>
          Google::Ads::GoogleAds::V22::Services::AssetGroupAssetService::AssetGroupAssetOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V22::Resources::AssetGroupAsset->new({
                asset =>
                  Google::Ads::GoogleAds::V22::Utils::ResourceNames::asset(
                  $customer_id, $image_asset_temp_id
                  ),
                assetGroup =>
                  Google::Ads::GoogleAds::V22::Utils::ResourceNames::asset_group(
                  $customer_id, ASSET_GROUP_TEMPORARY_ID
                  ),
                fieldType => LOGO
              })})});
  }

  return $operations;
}
add_performance_max_campaign.pl

Migración automática

A partir del 1 de junio de 2025, comenzaremos a habilitar automáticamente los lineamientos de la marca para las campañas de máximo rendimiento que utilicen los mismos recursos de marca (BUSINESS_NAME, LOGO y LANDSCAPE_LOGO) en todos los grupos de recursos. Todas las campañas que se puedan migrar automáticamente se migrarán antes del 30 de octubre de 2025.

  • La migración automática solo se realizará en las campañas que utilicen un nombre y un logotipo de la empresa coherentes en todos los grupos de recursos. Si tu campaña tiene variaciones en estos recursos, no se migrará automáticamente.
  • Todas las campañas de máximo rendimiento aptas asociadas a un ID de cliente se migrarán de forma simultánea.
  • Después de la migración, cada campaña migrada tendrá su propio conjunto de recursos de marca almacenados a nivel de la campaña con CampaignAsset.

Para saber si se migró una campaña, verifica su campo Campaign.brand_guidelines_enabled.

Migración manual

Las campañas que no son aptas para la migración automática requieren una migración manual para habilitar los lineamientos de la marca.

Campaign.brand_guidelines_enabled indica si una campaña existente está habilitada para los lineamientos de la marca. Para habilitar manualmente los lineamientos de la marca en una campaña existente, usa CampaignService.EnablePMaxBrandGuidelines en lugar de actualizar el campo brand_guidelines_enabled directamente, ya que el campo es inmutable. Establece auto_populate_brand_assets en true para completar automáticamente la campaña con los recursos de marca de mejor rendimiento. De lo contrario, debes proporcionar manualmente los recursos en la operación con brand_assets. No se admite la inhabilitación de los lineamientos de desarrollo de la marca para una campaña.

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