একটি পারফরম্যান্স ম্যাক্স ক্যাম্পেইন তৈরি করুন

পূর্বশর্ত সম্পদ এবং বাজেটের সাহায্যে, এখন প্রচারণা তৈরি করা যেতে পারে।

Performance Max প্রচারাভিযানের একটি AdvertisingChannelType PERFORMANCE_MAX থাকে। কোনও AdvertisingChannelSubType সেট করা উচিত নয়।

শুধুমাত্র সমর্থিত বিডিং কৌশলগুলি হল:

  • যদি আপনি মানগুলি ট্র্যাক না করেন এবং আপনার সমস্ত রূপান্তরের প্রতি সমানভাবে যত্নশীল না হন, তাহলে MaximizeConversions বিডিং কৌশল ব্যবহার করুন। একটি ঐচ্ছিক লক্ষ্য CPA (প্রতি-ক্রিয়ার খরচ) সেট করা যেতে পারে। আরও জানুন ।
  • যদি আপনি আপনার রূপান্তরের মাধ্যমে মানগুলি ট্র্যাক করেন, তাহলে MaximizeConversionValue বিডিং কৌশল সেট করুন। একটি ঐচ্ছিক লক্ষ্য ROAS (বিজ্ঞাপন ব্যয়ের উপর ফেরত) সেট করা যেতে পারে। আরও জানুন ।

BiddingStrategyService ব্যবহার করে তৈরি করা পোর্টফোলিও বিড কৌশলগুলি Performance Max প্রচারাভিযান দ্বারা সমর্থিত নয়। একটি পোর্টফোলিও বিডিং কৌশলে একাধিক প্রচারাভিযান তৈরি করার পরিবর্তে, কম প্রচারাভিযান এবং আরও সম্পদ গোষ্ঠী ব্যবহার করুন।

জাভা 

/** Creates a MutateOperation that creates a new Performance Max campaign. */
private MutateOperation createPerformanceMaxCampaignOperation(
    long customerId, boolean brandGuidelinesEnabled) {
  Campaign performanceMaxCampaign =
      Campaign.newBuilder()
          .setName("Performance Max campaign #" + getPrintableDateTime())
          // Sets the campaign status as PAUSED. The campaign is the only entity in
          // the mutate request that should have its status set.
          .setStatus(CampaignStatus.PAUSED)
          // All Performance Max campaigns have an advertising_channel_type of
          // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
          .setAdvertisingChannelType(AdvertisingChannelType.PERFORMANCE_MAX)
          // Bidding strategy must be set directly on the campaign.
          // Setting a portfolio bidding strategy by resource name is not supported.
          // Max Conversion and Maximize Conversion Value are the only strategies
          // supported for Performance Max campaigns.
          // An optional ROAS (Return on Advertising Spend) can be set for
          // maximize_conversion_value. The ROAS value must be specified as a ratio in
          // the API. It is calculated by dividing "total value" by "total spend".
          // For more information on Maximize Conversion Value, see the support
          // article: http://support.google.com/google-ads/answer/7684216.
          // A targetRoas of 3.5 corresponds to a 350% return on ad spend.
          .setMaximizeConversionValue(
              MaximizeConversionValue.newBuilder().setTargetRoas(3.5).build())
          // Sets if the campaign is enabled for brand guidelines. For more information on brand
          // guidelines, see https://support.google.com/google-ads/answer/14934472.
          .setBrandGuidelinesEnabled(brandGuidelinesEnabled)
          // Assigns the resource name with a temporary ID.
          .setResourceName(
              ResourceNames.campaign(customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID))
          // Sets the budget using the given budget resource name.
          .setCampaignBudget(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID))
          // Declares whether this campaign serves political ads targeting the EU.
          .setContainsEuPoliticalAdvertising(DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING)
          // Optional fields.
          .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
          .setEndDate(new DateTime().plusDays(365).toString("yyyyMMdd"))
          // Configures the optional opt-in/out status for asset automation settings.
          .addAllAssetAutomationSettings(ImmutableList.of(
              AssetAutomationSetting.newBuilder()
                  .setAssetAutomationType(AssetAutomationType.GENERATE_IMAGE_EXTRACTION)
                  .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),
              AssetAutomationSetting.newBuilder()
                  .setAssetAutomationType(
                      AssetAutomationType.FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION)
                  .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),
              AssetAutomationSetting.newBuilder()
                  .setAssetAutomationType(AssetAutomationType.TEXT_ASSET_AUTOMATION)
                  .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),
              AssetAutomationSetting.newBuilder()
                  .setAssetAutomationType(AssetAutomationType.GENERATE_ENHANCED_YOUTUBE_VIDEOS)
                  .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),
              AssetAutomationSetting.newBuilder()
                  .setAssetAutomationType(AssetAutomationType.GENERATE_IMAGE_ENHANCEMENT)
                  .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build()))
          .build();

  return MutateOperation.newBuilder()
      .setCampaignOperation(
          CampaignOperation.newBuilder().setCreate(performanceMaxCampaign).build())
      .build();
}

AddPerformanceMaxCampaign.java

সি# 

/// Creates a MutateOperation that creates a new Performance Max campaign.
/// <param name="campaignResourceName">The campaign resource name.</param>
/// <param name="campaignBudgetResourceName">The campaign budget resource name.</param>
/// <param name="brandGuidelinesEnabled">Whether or not to enable brand guidelines.</param>
/// <returns>A MutateOperations that will create this new campaign.</returns>
private MutateOperation CreatePerformanceMaxCampaignOperation(
    string campaignResourceName,
    string campaignBudgetResourceName,
    bool brandGuidelinesEnabled)
{
    Campaign campaign = new Campaign()
    {
        Name = "Performance Max campaign #" + ExampleUtilities.GetRandomString(),

        // Set the campaign status as PAUSED. The campaign is the only entity in
        // the mutate request that should have its status set.
        Status = CampaignStatus.Paused,

        // All Performance Max campaigns have an AdvertisingChannelType of
        // PerformanceMax. The AdvertisingChannelSubType should not be set.
        AdvertisingChannelType = AdvertisingChannelType.PerformanceMax,

        // Bidding strategy must be set directly on the campaign. Setting a
        // portfolio bidding strategy by resource name is not supported. Max
        // Conversion and Maximize Conversion Value are the only strategies
        // supported for Performance Max campaigns. BiddingStrategyType is
        // read-only and cannot be set by the API. An optional ROAS (Return on
        // Advertising Spend) can be set to enable the MaximizeConversionValue
        // bidding strategy. The ROAS value must be specified as a ratio in the API.
        // It is calculated by dividing "total value" by "total spend".
        //
        // For more information on Maximize Conversion Value, see the support
        // article:
        // http://support.google.com/google-ads/answer/7684216.
        //
        // A target_roas of 3.5 corresponds to a 350% return on ad spend.
        MaximizeConversionValue = new MaximizeConversionValue()
        {
            TargetRoas = 3.5
        },

        // Use the temporary resource name created earlier
        ResourceName = campaignResourceName,

        // Set the budget using the given budget resource name.
        CampaignBudget = campaignBudgetResourceName,

        // Set if the campaign is enabled for brand guidelines. For more information
        // on brand guidelines, see https://support.google.com/google-ads/answer/14934472.
        BrandGuidelinesEnabled = brandGuidelinesEnabled,

        // Declare whether or not this campaign contains political ads targeting the EU.
        ContainsEuPoliticalAdvertising = EuPoliticalAdvertisingStatus.DoesNotContainEuPoliticalAdvertising,

        // Optional fields
        StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"),
        EndDate = DateTime.Now.AddDays(365).ToString("yyyyMMdd")
    };

    campaign.AssetAutomationSettings.AddRange(new[]{
        new Campaign.Types.AssetAutomationSetting
        {
            AssetAutomationType = AssetAutomationType.GenerateImageExtraction,
            AssetAutomationStatus = AssetAutomationStatus.OptedIn
        },
        new Campaign.Types.AssetAutomationSetting
        {
            AssetAutomationType = AssetAutomationType.FinalUrlExpansionTextAssetAutomation,
            AssetAutomationStatus = AssetAutomationStatus.OptedIn
        },
        new Campaign.Types.AssetAutomationSetting
        {
            AssetAutomationType = AssetAutomationType.TextAssetAutomation,
            AssetAutomationStatus = AssetAutomationStatus.OptedIn
        },
        new Campaign.Types.AssetAutomationSetting
        {
            AssetAutomationType = AssetAutomationType.GenerateEnhancedYoutubeVideos,
            AssetAutomationStatus = AssetAutomationStatus.OptedIn
        },
        new Campaign.Types.AssetAutomationSetting
        {
            AssetAutomationType = AssetAutomationType.GenerateImageEnhancement,
            AssetAutomationStatus = AssetAutomationStatus.OptedIn
        },
    });

    MutateOperation operation = new MutateOperation()
    {
        CampaignOperation = new CampaignOperation()
        {
            Create = campaign
        }
    };

    return operation;
}

AddPerformanceMaxCampaign.cs

পিএইচপি 

private static function createPerformanceMaxCampaignOperation(
    int $customerId,
    bool $brandGuidelinesEnabled
): MutateOperation {
    // Creates a mutate operation that creates a campaign operation.
    return new MutateOperation([
        'campaign_operation' => new CampaignOperation([
            'create' => new Campaign([
                'name' => 'Performance Max campaign #' . Helper::getPrintableDatetime(),
                // Assigns the resource name with a temporary ID.
                'resource_name' => ResourceNames::forCampaign(
                    $customerId,
                    self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
                // Sets the budget using the given budget resource name.
                'campaign_budget' => ResourceNames::forCampaignBudget(
                    $customerId,
                    self::BUDGET_TEMPORARY_ID
                ),
                // The campaign is the only entity in the mutate request that should have its
                // status set.
                // Recommendation: Set the campaign to PAUSED when creating it to prevent
                // the ads from immediately serving.
                'status' => CampaignStatus::PAUSED,
                // All Performance Max campaigns have an advertising_channel_type of
                // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
                'advertising_channel_type' => AdvertisingChannelType::PERFORMANCE_MAX,

                // Bidding strategy must be set directly on the campaign.
                // Setting a portfolio bidding strategy by resource name is not supported.
                // Max Conversion and Maximize Conversion Value are the only strategies
                // supported for Performance Max campaigns.
                // An optional ROAS (Return on Advertising Spend) can be set for
                // maximize_conversion_value. The ROAS value must be specified as a ratio in
                // the API. It is calculated by dividing "total value" by "total spend".
                // For more information on Maximize Conversion Value, see the support
                // article: http://support.google.com/google-ads/answer/7684216.
                // A target_roas of 3.5 corresponds to a 350% return on ad spend.
                'maximize_conversion_value' => new MaximizeConversionValue([
                    'target_roas' => 3.5
                ]),

                'asset_automation_settings' => [
                    new AssetAutomationSetting([
                        'asset_automation_type' => AssetAutomationType::TEXT_ASSET_AUTOMATION,
                        'asset_automation_status' => AssetAutomationStatus::OPTED_IN
                    ]),
                    new AssetAutomationSetting([
                        'asset_automation_type' => AssetAutomationType::URL_EXPANSION,
                        'asset_automation_status' => AssetAutomationStatus::OPTED_IN
                    ])
                ],


                // Sets if the campaign is enabled for brand guidelines. For more information
                // on brand guidelines, see
                // https://support.google.com/google-ads/answer/14934472.
                'brand_guidelines_enabled' => $brandGuidelinesEnabled,

                // Declare whether or not this campaign serves political ads targeting the EU.
                'contains_eu_political_advertising' =>
                    EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING,

                // Optional fields.
                'start_date' => date('Ymd', strtotime('+1 day')),
                'end_date' => date('Ymd', strtotime('+365 days'))
            ])
        ])
    ]);
}
AddPerformanceMaxCampaign.php

পাইথন 

def create_performance_max_campaign_operation(
    client: GoogleAdsClient,
    customer_id: str,
    brand_guidelines_enabled: bool,
) -> MutateOperation:
    """Creates a MutateOperation that creates a new Performance Max campaign.

    A temporary ID will be assigned to this campaign so that it can
    be referenced by other objects being created in the same Mutate request.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        brand_guidelines_enabled: a boolean value indicating if the campaign is
          enabled for brand guidelines.

    Returns:
        a MutateOperation that creates a campaign.
    """
    mutate_operation: MutateOperation = client.get_type("MutateOperation")
    campaign: Campaign = mutate_operation.campaign_operation.create
    campaign.name = f"Performance Max campaign #{uuid4()}"
    # Set the campaign status as PAUSED. The campaign is the only entity in
    # the mutate request that should have its status set.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED
    # All Performance Max campaigns have an advertising_channel_type of
    # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.PERFORMANCE_MAX
    )
    # Bidding strategy must be set directly on the campaign.
    # Setting a portfolio bidding strategy by resource name is not supported.
    # Max Conversion and Maximize Conversion Value are the only strategies
    # supported for Performance Max campaigns.
    # An optional ROAS (Return on Advertising Spend) can be set for
    # maximize_conversion_value. The ROAS value must be specified as a ratio in
    # the API. It is calculated by dividing "total value" by "total spend".
    # For more information on Maximize Conversion Value, see the support
    # article: http://support.google.com/google-ads/answer/7684216.
    # A target_roas of 3.5 corresponds to a 350% return on ad spend.
    campaign.bidding_strategy_type = (
        client.enums.BiddingStrategyTypeEnum.MAXIMIZE_CONVERSION_VALUE
    )
    campaign.maximize_conversion_value.target_roas = 3.5

    # Set if the campaign is enabled for brand guidelines. For more information
    # on brand guidelines, see https://support.google.com/google-ads/answer/14934472.
    campaign.brand_guidelines_enabled = brand_guidelines_enabled

    # Assign the resource name with a temporary ID.
    campaign_service: CampaignServiceClient = client.get_service(
        "CampaignService"
    )
    campaign.resource_name = campaign_service.campaign_path(
        customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
    )
    # Set the budget using the given budget resource name.
    campaign.campaign_budget = campaign_service.campaign_budget_path(
        customer_id, _BUDGET_TEMPORARY_ID
    )

    # Declare whether or not this campaign serves political ads targeting the
    # EU. Valid values are:
    #   CONTAINS_EU_POLITICAL_ADVERTISING
    #   DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
    campaign.contains_eu_political_advertising = (
        client.enums.EuPoliticalAdvertisingStatusEnum.DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
    )

    # Optional fields
    campaign.start_date = (datetime.now() + timedelta(1)).strftime("%Y%m%d")
    campaign.end_date = (datetime.now() + timedelta(365)).strftime("%Y%m%d")

    # Configures the optional opt-in/out status for asset automation settings.
    for asset_automation_type_enum in [
        client.enums.AssetAutomationTypeEnum.GENERATE_IMAGE_EXTRACTION,
        client.enums.AssetAutomationTypeEnum.FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION,
        client.enums.AssetAutomationTypeEnum.TEXT_ASSET_AUTOMATION,
        client.enums.AssetAutomationTypeEnum.GENERATE_ENHANCED_YOUTUBE_VIDEOS,
        client.enums.AssetAutomationTypeEnum.GENERATE_IMAGE_ENHANCEMENT
    ]:
        asset_automattion_setting: Campaign.AssetAutomationSetting = client.get_type("Campaign").AssetAutomationSetting()
        asset_automattion_setting.asset_automation_type = asset_automation_type_enum
        asset_automattion_setting.asset_automation_status = client.enums.AssetAutomationStatusEnum.OPTED_IN
        campaign.asset_automation_settings.append(asset_automattion_setting)

    return mutate_operation
add_performance_max_campaign.py

রুবি 

# Creates a MutateOperation that creates a new Performance Max campaign.
#
# A temporary ID will be assigned to this campaign so that it can
# be referenced by other objects being created in the same Mutate request.
def create_performance_max_campaign_operation(
    client,
    customer_id,
    brand_guidelines_enabled)
  client.operation.mutate do |m|
    m.campaign_operation = client.operation.create_resource.campaign do |c|
      c.name = "Performance Max campaign #{SecureRandom.uuid}"
      # Set the campaign status as PAUSED. The campaign is the only entity in
      # the mutate request that should have its status set.
      c.status = :PAUSED
      # All Performance Max campaigns have an advertising_channel_type of
      # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
      c.advertising_channel_type = :PERFORMANCE_MAX
      # Bidding strategy must be set directly on the campaign.
      # Setting a portfolio bidding strategy by resource name is not supported.
      # Max Conversion and Maximize Conversion Value are the only strategies
      # supported for Performance Max campaigns.
      # An optional ROAS (Return on Advertising Spend) can be set for
      # maximize_conversion_value. The ROAS value must be specified as a ratio in
      # the API. It is calculated by dividing "total value" by "total spend".
      # For more information on Maximize Conversion Value, see the support
      # article: http://support.google.com/google-ads/answer/7684216.
      # A target_roas of 3.5 corresponds to a 350% return on ad spend.
      c.bidding_strategy_type = :MAXIMIZE_CONVERSION_VALUE
      c.maximize_conversion_value = client.resource.maximize_conversion_value do |mcv|
        mcv.target_roas = 3.5
      end

      # Configures the optional opt-in/out status for asset automation settings.
      c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
        aas.asset_automation_type = :GENERATE_IMAGE_EXTRACTION
        aas.asset_automation_status = :OPTED_IN
      end
      c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
        aas.asset_automation_type = :FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION
        aas.asset_automation_status = :OPTED_IN
      end
      c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
        aas.asset_automation_type = :TEXT_ASSET_AUTOMATION
        aas.asset_automation_status = :OPTED_IN
      end
      c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
        aas.asset_automation_type = :GENERATE_ENHANCED_YOUTUBE_VIDEOS
        aas.asset_automation_status = :OPTED_IN
      end
      c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
        aas.asset_automation_type = :GENERATE_IMAGE_ENHANCEMENT
        aas.asset_automation_status = :OPTED_IN
      end

      # Set if the campaign is enabled for brand guidelines. For more
      # information on brand guidelines, see
      # https://support.google.com/google-ads/answer/14934472.
      c.brand_guidelines_enabled = brand_guidelines_enabled

      # Assign the resource name with a temporary ID.
      c.resource_name = client.path.campaign(customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID)
      # Set the budget using the given budget resource name.
      c.campaign_budget = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)

      # Declare whether or not this campaign serves political ads targeting the EU.
      # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
      # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
      c.contains_eu_political_advertising = :DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING

      # Optional fields
      c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d')
      c.end_date = DateTime.parse(Date.today.next_year.to_s).strftime('%Y%m%d')
    end
  end
end
add_performance_max_campaign.rb

পার্ল 

sub create_performance_max_campaign_operation {
  my ($customer_id, $brand_guidelines_enabled) = @_;
  # Configures the optional opt-in/out status for asset automation settings.
  # When we create the campaign object, we set campaign->{assetAutomationSettings}
  # equal to $asset_automation_settings.
  my $asset_automation_settings = [];
  my $asset_automation_types    = [
    GENERATE_IMAGE_EXTRACTION, FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION,
    TEXT_ASSET_AUTOMATION,     GENERATE_ENHANCED_YOUTUBE_VIDEOS,
    GENERATE_IMAGE_ENHANCEMENT
  ];
  foreach my $asset_automation_type (@$asset_automation_types) {
    push @$asset_automation_settings,
      Google::Ads::GoogleAds::V22::Resources::AssetAutomationSetting->new({
        assetAutomationStatus => OPTED_IN,
        assetAutomationType   => $asset_automation_type
      });
  }

  # Create a mutate operation that creates a campaign operation.
  return
    Google::Ads::GoogleAds::V22::Services::GoogleAdsService::MutateOperation->
    new({
      campaignOperation =>
        Google::Ads::GoogleAds::V22::Services::CampaignService::CampaignOperation
        ->new({
          create => Google::Ads::GoogleAds::V22::Resources::Campaign->new({
              # Assign the resource name with a temporary ID.
              resourceName =>
                Google::Ads::GoogleAds::V22::Utils::ResourceNames::campaign(
                $customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
              name => "Performance Max campaign #" . uniqid(),
              # Set the budget using the given budget resource name.
              campaignBudget =>
                Google::Ads::GoogleAds::V22::Utils::ResourceNames::campaign_budget(
                $customer_id, BUDGET_TEMPORARY_ID
                ),
              # Set the campaign status as PAUSED. The campaign is the only entity in
              # the mutate request that should have its status set.
              status =>
                Google::Ads::GoogleAds::V22::Enums::CampaignStatusEnum::PAUSED,
              # All Performance Max campaigns have an advertisingChannelType of
              # PERFORMANCE_MAX. The advertisingChannelSubType should not be set.
              advertisingChannelType => PERFORMANCE_MAX,

              # Bidding strategy must be set directly on the campaign.
              # Setting a portfolio bidding strategy by resource name is not supported.
              # Max Conversion and Maximize Conversion Value are the only strategies
              # supported for Performance Max campaigns.
              # An optional ROAS (Return on Advertising Spend) can be set for
              # maximizeConversionValue. The ROAS value must be specified as a ratio in
              # the API. It is calculated by dividing "total value" by "total spend".
              # For more information on Maximize Conversion Value, see the support
              # article: http://support.google.com/google-ads/answer/7684216.
              # A targetRoas of 3.5 corresponds to a 350% return on ad spend.
              maximizeConversionValue =>
                Google::Ads::GoogleAds::V22::Common::MaximizeConversionValue->
                new({
                  targetRoas => 3.5
                }
                ),

              # Set if the campaign is enabled for brand guidelines. For more information
              # on brand guidelines, see https://support.google.com/google-ads/answer/14934472.
              brandGuidelinesEnabled => $brand_guidelines_enabled,

              # Configures the optional opt-in/out status for asset automation settings.
              assetAutomationSettings => $asset_automation_settings,

              # Optional fields.
              startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)),
              endDate   =>
                strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 365)),

              # Declare whether or not this campaign serves political ads targeting the EU.
              # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
              # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
              containsEuPoliticalAdvertising =>
                DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
            })})});
}
add_performance_max_campaign.pl

বিডিং সুপারিশ

আপনার পারফরম্যান্স ম্যাক্স ক্যাম্পেইন বিডিং অপ্টিমাইজ করতে সাহায্য করার জন্য Google Ads API দুটি ধরণের সুপারিশ অফার করে:

  • MAXIMIZE_CONVERSION_VALUE_OPT_IN আপনার প্রচারাভিযানের জন্য সর্বাধিক রূপান্তর মান বিডিং কৌশল ব্যবহার করার পরামর্শ দেয়।
  • MAXIMIZE_CONVERSIONS_OPT_IN আপনার প্রচারাভিযানের জন্য সর্বাধিক রূপান্তর বিডিং কৌশল ব্যবহার করার পরামর্শ দেয় এবং একটি প্রস্তাবিত বাজেট পরিমাণ প্রদান করে।

সুপারিশ ব্যবহার সম্পর্কে আরও তথ্যের জন্য, অপ্টিমাইজেশন স্কোর এবং সুপারিশ নির্দেশিকাটি দেখুন।

ব্র্যান্ড নির্দেশিকা

ব্র্যান্ড নির্দেশিকা আপনার Performance Max প্রচারাভিযানের স্বয়ংক্রিয় সম্পদ বা ফর্ম্যাটে আপনার ব্র্যান্ড কীভাবে উপস্থাপন করা হবে তা নিয়ন্ত্রণ করে। Google Ads API v21 থেকে, Performance Max প্রচারাভিযানগুলি অনলাইন বিক্রয় বা লিড জেনারেশন (স্ট্যান্ডার্ড) এর জন্য সমস্ত নতুন Performance Max এবং পণ্য ফিড (খুচরা) প্রচারাভিযানের সাথে অনলাইন বিক্রয়ের জন্য Performance Max স্বয়ংক্রিয়ভাবে ব্র্যান্ড নির্দেশিকা সক্ষম করে। আপনি যদি আপনার নতুন প্রচারাভিযানে ব্র্যান্ড নির্দেশিকা সক্ষম করতে না চান, তাহলে আপনার নতুন Performance Max প্রচারাভিযান তৈরি করার সময় Campaign.brand_guidelines_enabled কে false এ সেট করুন।

ব্র্যান্ড নির্দেশিকা সক্ষম থাকা পারফরম্যান্স ম্যাক্স ক্যাম্পেইনগুলি ব্র্যান্ড অ্যাসেট ফিল্ড টাইপের জন্য ক্যাম্পেইন-স্তরের সম্পদ ব্যবহার করে ( BUSINESS_NAME , LOGO , এবং LANDSCAPE_LOGO )। আপনাকে CampaignAsset ব্যবহার করে প্রচারণার সাথে ব্র্যান্ড অ্যাসেট লিঙ্ক করতে হবে এবং ক্যাম্পেইনটিতে অবশ্যই থাকতে হবে:

  • ঠিক একটি BUSINESS_NAME সম্পদ
  • কমপক্ষে একটি LOGO সম্পদ এবং LOGO অথবা LANDSCAPE_LOGO ধরণের চারটি ঐচ্ছিক অতিরিক্ত লোগো সম্পদ

ক্যাম্পেইনের জন্য ঐচ্ছিক রঙ এবং ফন্ট নির্দেশিকা Campaign.brand_guidelines ফিল্ড ব্যবহার করে সেট করা যেতে পারে:

  • main_color প্রাথমিক রঙ সেট করে। রঙটি অবশ্যই একটি হেক্স কোড স্ট্রিং হিসাবে প্রদান করতে হবে (যেমন, #00ff00)।
  • accent_color সেকেন্ডারি রঙ সেট করে। রঙটি অবশ্যই একটি হেক্স কোড স্ট্রিং হিসাবে প্রদান করতে হবে (যেমন, #00ff00)।
  • ফন্ট সেট করতে predefined_font_family ব্যবহার করুন। মানটি অবশ্যই নিম্নলিখিত Google ফন্টগুলির মধ্যে একটি হতে হবে (কেস সংবেদনশীল): Open Sans , Roboto , Montserrat , Poppins , Lato , Oswald , Playfair Display , Roboto Slab ।

নিম্নলিখিত উদাহরণে দেখানো হয়েছে কিভাবে BUSINESS_NAME এবং LOGO সম্পদ তৈরি করতে হয় এবং ব্র্যান্ড নির্দেশিকা সক্রিয় থাকলে প্রচারণার সাথে সংযুক্ত করতে হয় অথবা ব্র্যান্ড নির্দেশিকা অক্ষম থাকলে AssetGroup সাথে সংযুক্ত করতে হয়। সম্পদ গোষ্ঠী সম্পর্কে আরও তথ্যের জন্য সম্পদ গোষ্ঠী সেটআপ নির্দেশিকা দেখুন।

জাভা 

/** Creates a list of MutateOperations that create linked brand assets. */
List<MutateOperation> createAndLinkBrandAssets(
    long customerId,
    boolean brandGuidelinesEnabled,
    String businessName,
    String logoUrl,
    String logoName)
    throws IOException {
  List<MutateOperation> mutateOperations = new ArrayList<>();

  // Creates the brand name text asset.
  String businessNameAssetResourceName = ResourceNames.asset(customerId, getNextTemporaryId());
  Asset businessNameAsset =
      Asset.newBuilder()
          .setResourceName(businessNameAssetResourceName)
          .setTextAsset(TextAsset.newBuilder().setText(businessName).build())
          .build();
  AssetOperation businessNameAssetOperation =
      AssetOperation.newBuilder().setCreate(businessNameAsset).build();
  mutateOperations.add(
      MutateOperation.newBuilder().setAssetOperation(businessNameAssetOperation).build());

  // Creates the logo image asset.
  String logoAssetResourceName = ResourceNames.asset(customerId, getNextTemporaryId());
  // Creates a media file.
  byte[] logoBytes = ByteStreams.toByteArray(new URL(logoUrl).openStream());
  Asset logoAsset =
      Asset.newBuilder()
          .setResourceName(logoAssetResourceName)
          .setImageAsset(ImageAsset.newBuilder().setData(ByteString.copyFrom(logoBytes)).build())
          // Provides a unique friendly name to identify your asset. When there is an existing
          // image asset with the same content but a different name, the new name will be dropped
          // silently.
          .setName(logoName)
          .build();
  AssetOperation logoImageAssetOperation =
      AssetOperation.newBuilder().setCreate(logoAsset).build();
  mutateOperations.add(
      MutateOperation.newBuilder().setAssetOperation(logoImageAssetOperation).build());

  if (brandGuidelinesEnabled) {
    // Creates CampaignAsset resources to link the Asset resources to the Campaign.
    mutateOperations.add(
        createCampaignAssetMutateOperation(
            customerId, AssetFieldType.BUSINESS_NAME, businessNameAssetResourceName));
    mutateOperations.add(
        createCampaignAssetMutateOperation(
            customerId, AssetFieldType.LOGO, logoAssetResourceName));
  } else {
    // Creates an AssetGroupAsset to link the Asset to the AssetGroup.
    mutateOperations.add(
        createAssetGroupAssetMutateOperation(
            AssetFieldType.BUSINESS_NAME,
            businessNameAssetResourceName,
            ResourceNames.assetGroup(customerId, ASSET_GROUP_TEMPORARY_ID)));
    mutateOperations.add(
        createAssetGroupAssetMutateOperation(
            AssetFieldType.LOGO,
            logoAssetResourceName,
            ResourceNames.assetGroup(customerId, ASSET_GROUP_TEMPORARY_ID)));
  }

  return mutateOperations;
}

/** Creates a MutateOperation to add an AssetGroupAsset. */
MutateOperation createAssetGroupAssetMutateOperation(
    AssetFieldType fieldType, String assetResourceName, String assetGroupResourceName) {
  AssetGroupAsset assetGroupAsset =
      AssetGroupAsset.newBuilder()
          .setFieldType(fieldType)
          .setAssetGroup(assetGroupResourceName)
          .setAsset(assetResourceName)
          .build();
  AssetGroupAssetOperation assetGroupAssetOperation =
      AssetGroupAssetOperation.newBuilder().setCreate(assetGroupAsset).build();
  return MutateOperation.newBuilder()
      .setAssetGroupAssetOperation(assetGroupAssetOperation)
      .build();
}

/** Creates a MutateOperation to add a CampaignAsset. */
MutateOperation createCampaignAssetMutateOperation(
    long customerId, AssetFieldType fieldType, String assetResourceName) {
  CampaignAsset campaignAsset =
      CampaignAsset.newBuilder()
          .setFieldType(fieldType)
          .setCampaign(ResourceNames.campaign(customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID))
          .setAsset(assetResourceName)
          .build();
  CampaignAssetOperation campaignAssetOperation =
      CampaignAssetOperation.newBuilder().setCreate(campaignAsset).build();
  return MutateOperation.newBuilder().setCampaignAssetOperation(campaignAssetOperation).build();
}
AddPerformanceMaxCampaign.java

সি# 

private List<MutateOperation> CreateAndLinkBrandAssets(
    string assetGroupResourceName,
    string campaignResourceName,
    AssetTemporaryResourceNameGenerator assetResourceNameGenerator,
    string businessName,
    string logoUrl,
    string logoName,
    GoogleAdsConfig config,
    bool brandGuidelinesEnabled)
{
    List<MutateOperation> operations = new List<MutateOperation>();

    string logoAssetResourceName = assetResourceNameGenerator.Next();
    string businessNameAssetResourceName = assetResourceNameGenerator.Next();

    // Create the Image Asset.
    operations.Add(
        new MutateOperation()
        {
            AssetOperation = new AssetOperation()
            {
                Create = new Asset()
                {
                    ResourceName = logoAssetResourceName,
                    ImageAsset = new ImageAsset()
                    {
                        Data =
                            ByteString.CopyFrom(
                                MediaUtilities.GetAssetDataFromUrl(logoUrl, config)
                            )
                    },
                    // Provide a unique friendly name to identify your asset.
                    // When there is an existing image asset with the same content but a
                    // different name, the new name will be dropped silently.
                    Name = logoName
                }
            }
        }
    );

    // Create the business name asset.
    operations.Add(
        new MutateOperation()
        {
            AssetOperation = new AssetOperation()
            {
                Create = new Asset()
                {
                    ResourceName = businessNameAssetResourceName,
                    TextAsset = new TextAsset()
                    {
                        Text = businessName,
                    }
                }
            }
        }
    );

    if (brandGuidelinesEnabled)
    {
        // Create CampaignAssets to link the Assets to the Campaign.
        operations.Add(
            new MutateOperation()
            {
                CampaignAssetOperation = new CampaignAssetOperation()
                {
                    Create = new CampaignAsset()
                    {
                        FieldType = AssetFieldType.Logo,
                        Campaign = campaignResourceName,
                        Asset = logoAssetResourceName
                    }
                }
            }
        );

        operations.Add(
            new MutateOperation()
            {
                CampaignAssetOperation = new CampaignAssetOperation()
                {
                    Create = new CampaignAsset()
                    {
                        FieldType = AssetFieldType.BusinessName,
                        Campaign = campaignResourceName,
                        Asset = businessNameAssetResourceName
                    }
                }
            }
        );
    } else {
        // Create AssetGroupAssets to link the Assets to the AssetGroup.
        operations.Add(
            new MutateOperation()
            {
                AssetGroupAssetOperation = new AssetGroupAssetOperation()
                {
                    Create = new AssetGroupAsset()
                    {
                        FieldType = AssetFieldType.Logo,
                        AssetGroup = assetGroupResourceName,
                        Asset = logoAssetResourceName
                    }
                }
            }
        );

        operations.Add(
            new MutateOperation()
            {
                AssetGroupAssetOperation = new AssetGroupAssetOperation()
                {
                    Create = new AssetGroupAsset()
                    {
                        FieldType = AssetFieldType.BusinessName,
                        AssetGroup = assetGroupResourceName,
                        Asset = businessNameAssetResourceName
                    }
                }
            }
        );

    }


    return operations;
}
AddPerformanceMaxCampaign.cs

পিএইচপি 

This example is not yet available in PHP; you can take a look at the other languages.

পাইথন 

def create_and_link_brand_assets(
    client: GoogleAdsClient,
    customer_id: str,
    brand_guidelines_enabled: bool,
    business_name: str,
    logo_url: str,
    logo_name: str,
) -> List[MutateOperation]:
    """Creates a list of MutateOperations that create linked brand assets.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        brand_guidelines_enabled: a boolean value indicating if the campaign is
          enabled for brand guidelines.
        business_name: the business name text to be put into an asset.
        logo_url: the url of the logo to be retrieved and put into an asset.
        logo_name: the asset name of the logo.

    Returns:
        MutateOperations that create linked brand assets.
    """
    global next_temp_id
    operations: List[MutateOperation] = []
    asset_service: AssetServiceClient = client.get_service("AssetService")

    # Create the Text Asset.
    text_asset_temp_id = next_temp_id
    next_temp_id -= 1

    text_mutate_operation = client.get_type("MutateOperation")
    text_asset: Asset = text_mutate_operation.asset_operation.create
    text_asset.resource_name = asset_service.asset_path(
        customer_id, text_asset_temp_id
    )
    text_asset.text_asset.text = business_name
    operations.append(text_mutate_operation)

    # Create the Image Asset.
    image_asset_temp_id = next_temp_id
    next_temp_id -= 1

    image_mutate_operation = client.get_type("MutateOperation")
    image_asset: Asset = image_mutate_operation.asset_operation.create
    image_asset.resource_name = asset_service.asset_path(
        customer_id, image_asset_temp_id
    )
    # Provide a unique friendly name to identify your asset.
    # When there is an existing image asset with the same content but a different
    # name, the new name will be dropped silently.
    image_asset.name = logo_name
    image_asset.type_ = client.enums.AssetTypeEnum.IMAGE
    image_asset.image_asset.data = get_image_bytes_from_url(logo_url)
    operations.append(image_mutate_operation)

    if brand_guidelines_enabled:
        # Create CampaignAsset resources to link the Asset resources to the Campaign.
        campaign_service: CampaignServiceClient = client.get_service(
            "CampaignService"
        )

        business_name_mutate_operation: MutateOperation = client.get_type(
            "MutateOperation"
        )
        business_name_campaign_asset: CampaignAsset = (
            business_name_mutate_operation.campaign_asset_operation.create
        )
        business_name_campaign_asset.field_type = (
            client.enums.AssetFieldTypeEnum.BUSINESS_NAME
        )
        business_name_campaign_asset.campaign = campaign_service.campaign_path(
            customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
        )
        business_name_campaign_asset.asset = asset_service.asset_path(
            customer_id, text_asset_temp_id
        )
        operations.append(business_name_mutate_operation)

        logo_mutate_operation: MutateOperation = client.get_type(
            "MutateOperation"
        )
        logo_campaign_asset: CampaignAsset = (
            logo_mutate_operation.campaign_asset_operation.create
        )
        logo_campaign_asset.field_type = client.enums.AssetFieldTypeEnum.LOGO
        logo_campaign_asset.campaign = campaign_service.campaign_path(
            customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
        )
        logo_campaign_asset.asset = asset_service.asset_path(
            customer_id, image_asset_temp_id
        )
        operations.append(logo_mutate_operation)

    else:
        # Create AssetGroupAsset resources to link the Asset resources to the AssetGroup.
        asset_group_service: AssetGroupServiceClient = client.get_service(
            "AssetGroupService"
        )

        business_name_mutate_operation: MutateOperation = client.get_type(
            "MutateOperation"
        )
        business_name_asset_group_asset: AssetGroupAsset = (
            business_name_mutate_operation.asset_group_asset_operation.create
        )
        business_name_asset_group_asset.field_type = (
            client.enums.AssetFieldTypeEnum.BUSINESS_NAME
        )
        business_name_asset_group_asset.asset_group = (
            asset_group_service.asset_group_path(
                customer_id,
                _ASSET_GROUP_TEMPORARY_ID,
            )
        )
        business_name_asset_group_asset.asset = asset_service.asset_path(
            customer_id, text_asset_temp_id
        )
        operations.append(business_name_mutate_operation)

        logo_mutate_operation: MutateOperation = client.get_type(
            "MutateOperation"
        )
        logo_asset_group_asset: AssetGroupAsset = (
            logo_mutate_operation.asset_group_asset_operation.create
        )
        logo_asset_group_asset.field_type = client.enums.AssetFieldTypeEnum.LOGO
        logo_asset_group_asset.asset_group = (
            asset_group_service.asset_group_path(
                customer_id,
                _ASSET_GROUP_TEMPORARY_ID,
            )
        )
        logo_asset_group_asset.asset = asset_service.asset_path(
            customer_id, image_asset_temp_id
        )
        operations.append(logo_mutate_operation)

    return operations
add_performance_max_campaign.py

রুবি 

# Creates a list of MutateOperations that create linked brand assets.
def create_and_link_brand_assets(
    client,
    customer_id,
    brand_guidelines_enabled,
    business_name,
    logo_url,
    logo_name)
  operations = []

  # Create the Text Asset.
  text_asset_temp_id = next_temp_id
  operations << client.operation.mutate do |m|
    m.asset_operation = client.operation.create_resource.asset do |a|
      a.resource_name = client.path.asset(customer_id, text_asset_temp_id)
      a.text_asset = client.resource.text_asset do |text_asset|
        text_asset.text = business_name
      end
    end
  end

  # Create the Image Asset.
  image_asset_temp_id = next_temp_id
  operations << client.operation.mutate do |m|
    m.asset_operation = client.operation.create_resource.asset do |a|
      a.resource_name = client.path.asset(customer_id, image_asset_temp_id)
      # Provide a unique friendly name to identify your asset.
      # When there is an existing image asset with the same content but a different
      # name, the new name will be dropped silently.
      a.name = logo_name
      a.type = :IMAGE
      a.image_asset = client.resource.image_asset do |image_asset|
        image_asset.data = get_image_bytes(logo_url)
      end
    end
  end

  if brand_guidelines_enabled
    # Create CampaignAsset resources to link the Asset resources to the Campaign.
    operations << client.operation.mutate do |m|
      m.campaign_asset_operation = client.operation.create_resource.
          campaign_asset do |ca|
        ca.field_type = :BUSINESS_NAME
        ca.campaign = client.path.campaign(
          customer_id,
          PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID,
        )
        ca.asset = client.path.asset(customer_id, text_asset_temp_id)
      end
    end

    operations << client.operation.mutate do |m|
      m.campaign_asset_operation = client.operation.create_resource.
          campaign_asset do |ca|
        ca.field_type = :LOGO
        ca.campaign = client.path.campaign(
          customer_id,
          PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID,
        )
        ca.asset = client.path.asset(customer_id, image_asset_temp_id)
      end
    end
  else
    # Create AssetGroupAsset resources to link the Asset resources to the AssetGroup.
    operations << client.operation.mutate do |m|
      m.asset_group_asset_operation = client.operation.create_resource.
          asset_group_asset do |aga|
        aga.field_type = :BUSINESS_NAME
        aga.asset_group = client.path.asset_group(
          customer_id,
          ASSET_GROUP_TEMPORARY_ID,
        )
        aga.asset = client.path.asset(customer_id, text_asset_temp_id)
      end
    end

    operations << client.operation.mutate do |m|
      m.asset_group_asset_operation = client.operation.create_resource.
          asset_group_asset do |aga|
        aga.field_type = :LOGO
        aga.asset_group = client.path.asset_group(
          customer_id,
          ASSET_GROUP_TEMPORARY_ID,
        )
        aga.asset = client.path.asset(customer_id, image_asset_temp_id)
      end
    end
  end

  operations
end
add_performance_max_campaign.rb

পার্ল 

# Creates a list of MutateOperations that create linked brand assets.
sub create_and_link_brand_assets {
  my ($customer_id, $brand_guidelines_enabled, $business_name, $logo_url,
    $logo_name)
    = @_;

  my $operations = [];

  # Create the text asset.
  my $text_asset_temp_id = $next_temp_id--;
  push @$operations,
    Google::Ads::GoogleAds::V22::Services::GoogleAdsService::MutateOperation->
    new({
      assetOperation =>
        Google::Ads::GoogleAds::V22::Services::AssetService::AssetOperation->
        new({
          create => Google::Ads::GoogleAds::V22::Resources::Asset->new({
              resourceName =>
                Google::Ads::GoogleAds::V22::Utils::ResourceNames::asset(
                $customer_id, $text_asset_temp_id
                ),
              textAsset => Google::Ads::GoogleAds::V22::Common::TextAsset->new({
                  text => $business_name
                })})})});

  # Create the image asset.
  my $image_asset_temp_id = $next_temp_id--;
  push @$operations,
    Google::Ads::GoogleAds::V22::Services::GoogleAdsService::MutateOperation->
    new({
      assetOperation =>
        Google::Ads::GoogleAds::V22::Services::AssetService::AssetOperation->
        new({
          create => Google::Ads::GoogleAds::V22::Resources::Asset->new({
              resourceName =>
                Google::Ads::GoogleAds::V22::Utils::ResourceNames::asset(
                $customer_id, $image_asset_temp_id
                ),
              # Provide a unique friendly name to identify your asset.
              # When there is an existing image asset with the same content but a different
              # name, the new name will be dropped silently.
              name       => $logo_name,
              imageAsset =>
                Google::Ads::GoogleAds::V22::Common::ImageAsset->new({
                  data => get_base64_data_from_url($logo_url)})})})});

  if ($brand_guidelines_enabled) {
    # Create CampaignAsset resources to link the Asset resources to the Campaign.
    push @$operations,
      Google::Ads::GoogleAds::V22::Services::GoogleAdsService::MutateOperation
      ->new({
        campaignAssetOperation =>
          Google::Ads::GoogleAds::V22::Services::CampaignAssetService::CampaignAssetOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V22::Resources::CampaignAsset->new({
                fieldType => BUSINESS_NAME,
                campaign  =>
                  Google::Ads::GoogleAds::V22::Utils::ResourceNames::campaign(
                  $customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                  ),
                asset =>
                  Google::Ads::GoogleAds::V22::Utils::ResourceNames::asset(
                  $customer_id, $text_asset_temp_id
                  )})})});

    push @$operations,
      Google::Ads::GoogleAds::V22::Services::GoogleAdsService::MutateOperation
      ->new({
        campaignAssetOperation =>
          Google::Ads::GoogleAds::V22::Services::CampaignAssetService::CampaignAssetOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V22::Resources::CampaignAsset->new({
                fieldType => LOGO,
                campaign  =>
                  Google::Ads::GoogleAds::V22::Utils::ResourceNames::campaign(
                  $customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                  ),
                asset =>
                  Google::Ads::GoogleAds::V22::Utils::ResourceNames::asset(
                  $customer_id, $image_asset_temp_id
                  )})})});
  } else {
    # Create AssetGroupAsset resources to link the Asset resources to the AssetGroup.
    push @$operations,
      Google::Ads::GoogleAds::V22::Services::GoogleAdsService::MutateOperation
      ->new({
        assetGroupAssetOperation =>
          Google::Ads::GoogleAds::V22::Services::AssetGroupAssetService::AssetGroupAssetOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V22::Resources::AssetGroupAsset->new({
                asset =>
                  Google::Ads::GoogleAds::V22::Utils::ResourceNames::asset(
                  $customer_id, $text_asset_temp_id
                  ),
                assetGroup =>
                  Google::Ads::GoogleAds::V22::Utils::ResourceNames::asset_group(
                  $customer_id, ASSET_GROUP_TEMPORARY_ID
                  ),
                fieldType => BUSINESS_NAME
              })})});

    push @$operations,
      Google::Ads::GoogleAds::V22::Services::GoogleAdsService::MutateOperation
      ->new({
        assetGroupAssetOperation =>
          Google::Ads::GoogleAds::V22::Services::AssetGroupAssetService::AssetGroupAssetOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V22::Resources::AssetGroupAsset->new({
                asset =>
                  Google::Ads::GoogleAds::V22::Utils::ResourceNames::asset(
                  $customer_id, $image_asset_temp_id
                  ),
                assetGroup =>
                  Google::Ads::GoogleAds::V22::Utils::ResourceNames::asset_group(
                  $customer_id, ASSET_GROUP_TEMPORARY_ID
                  ),
                fieldType => LOGO
              })})});
  }

  return $operations;
}
add_performance_max_campaign.pl

স্বয়ংক্রিয় স্থানান্তর

১ জুন, ২০২৫ থেকে, আমরা সমস্ত সম্পদ গোষ্ঠীতে একই ব্র্যান্ড সম্পদ ( BUSINESS_NAME , LOGO , এবং LANDSCAPE_LOGO ) ব্যবহার করে এমন পারফরম্যান্স ম্যাক্স প্রচারাভিযানের জন্য স্বয়ংক্রিয়ভাবে ব্র্যান্ড নির্দেশিকা সক্ষম করা শুরু করব। স্বয়ংক্রিয়ভাবে স্থানান্তরিত হতে পারে এমন সমস্ত প্রচারাভিযান ৩০ অক্টোবর, ২০২৫ এর মধ্যে স্থানান্তরিত হবে।

  • স্বয়ংক্রিয় স্থানান্তর কেবলমাত্র সেইসব প্রচারাভিযানের ক্ষেত্রেই ঘটবে যারা প্রতিটি সম্পদ গোষ্ঠীতে একটি সামঞ্জস্যপূর্ণ ব্যবসার নাম এবং লোগো ব্যবহার করে। যদি আপনার প্রচারাভিযানের এই সম্পদগুলিতে তারতম্য থাকে, তাহলে এটি স্বয়ংক্রিয়ভাবে স্থানান্তরিত হবে না।
  • একটি গ্রাহক আইডির অধীনে থাকা সমস্ত যোগ্য পারফরম্যান্স ম্যাক্স ক্যাম্পেইন একই সাথে স্থানান্তরিত হবে।
  • মাইগ্রেশনের পর, প্রতিটি মাইগ্রেশন করা ক্যাম্পেইনের নিজস্ব ব্র্যান্ড সম্পদের সেট ক্যাম্পেইন লেভেলে CampaignAsset ব্যবহার করে সংরক্ষিত থাকবে।

কোনও প্রচারণা স্থানান্তরিত হয়েছে কিনা তা আপনি Campaign.brand_guidelines_enabled ফিল্ডটি পরীক্ষা করে জানতে পারবেন।

ম্যানুয়াল মাইগ্রেশন

যেসব প্রচারাভিযান স্বয়ংক্রিয় মাইগ্রেশনের জন্য যোগ্য নয়, তাদের ব্র্যান্ড নির্দেশিকা সক্ষম করার জন্য ম্যানুয়াল মাইগ্রেশন প্রয়োজন।

Campaign.brand_guidelines_enabled নির্দেশ করে যে কোনও বিদ্যমান প্রচারণা ব্র্যান্ড নির্দেশিকাগুলির জন্য সক্ষম কিনা। একটি বিদ্যমান প্রচারণার জন্য ব্র্যান্ড নির্দেশিকাগুলি ম্যানুয়ালি সক্ষম করতে, brand_guidelines_enabled ক্ষেত্রটি সরাসরি আপডেট করার পরিবর্তে CampaignService.EnablePMaxBrandGuidelines ব্যবহার করুন, কারণ ক্ষেত্রটি অপরিবর্তনীয়। প্রচারণায় স্বয়ংক্রিয়ভাবে শীর্ষ-পারফর্মিং ব্র্যান্ড সম্পদগুলি পূরণ করতে auto_populate_brand_assets true হিসাবে সেট করুন। অন্যথায়, আপনাকে অপারেশনে থাকা সম্পদগুলিকে brand_assets দিয়ে ম্যানুয়ালি সরবরাহ করতে হবে। কোনও প্রচারণার জন্য ব্র্যান্ড নির্দেশিকা অক্ষম করা সমর্থিত নয়।

পূর্ববর্তী
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