تعیین یا به روز رسانی یک استراتژی مناقصه

برای تبلیغات هتل، می‌توان یک استراتژی قیمت‌گذاری برای یک کمپین اختصاصی تعیین کرد.

جزئیات مربوط به انتخاب استراتژی‌های پیشنهاد قیمت برای تبلیغات هتل را می‌توانید در بخش «مرور کلی پیشنهاد قیمت برای تبلیغات هتل» بیابید. پس از آشنایی با استراتژی‌های پیشنهاد قیمت، می‌توانید از API گوگل ادز برای تعیین و به‌روزرسانی استراتژی‌های پیشنهاد قیمت کمپین هتل استفاده کنید.

یک استراتژی پیشنهاد قیمت تعیین کنید

برای تعیین استراتژی به عنوان بخشی از ایجاد یک کمپین جدید هتل، این مراحل را دنبال کنید:

  1. یک campaign_bidding_strategy انتخاب کنید. استراتژی‌های زیر می‌توانند برای تبلیغات هتل استفاده شوند:

  2. جفت نام-مقدار فیلدی را که می‌خواهید برای استراتژی انتخاب شده استفاده کنید، تعیین کنید.

  3. هنگام ایجاد کمپین جدید، استراتژی را تنظیم کنید. برای مثال، در جاوا، متد setter را برای فیلد campaign_bidding_strategy (قرارداد نام متد set campaign_bidding_strategy است) از درون سازنده‌ی نمونه‌ی Campaign فراخوانی کنید.

    برای یک استراتژی commission ، هنگام ایجاد کمپین جدید، به یاد داشته باشید که یک عبارت اضافی که PaymentMode تنظیم می‌کند، اضافه کنید.

این مثال نحوه تنظیم استراتژی پیشنهاد قیمت percent_cpc را هنگام ایجاد یک کمپین جدید نشان می‌دهد:

جاوا 

// Creates the campaign.
Campaign campaign =
    Campaign.newBuilder()
        .setName("Interplanetary Cruise #" + getPrintableDateTime())
        // Configures settings related to hotel campaigns including advertising channel type
        // and hotel setting info.
        .setAdvertisingChannelType(AdvertisingChannelType.HOTEL)
        .setHotelSetting(hotelSettingInfo)
        // Recommendation: Sets the campaign to PAUSED when creating it to prevent
        // the ads from immediately serving. Set to ENABLED once you've added
        // targeting and the ads are ready to serve
        .setStatus(CampaignStatus.PAUSED)
        // Sets the bidding strategy to Percent CPC. Only Manual CPC and Percent CPC can be used
        // for hotel campaigns.
        .setPercentCpc(
            PercentCpc.newBuilder().setCpcBidCeilingMicros(cpcBidCeilingMicroAmount).build())
        // Sets the budget.
        .setCampaignBudget(budgetResourceName)
        // Adds the networkSettings configured above.
        .setNetworkSettings(networkSettings)
        // Declares whether this campaign serves political ads targeting the EU.
        .setContainsEuPoliticalAdvertising(DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING)
        .build();
AddHotelAd.java

سی شارپ 

// Create a campaign.
Campaign campaign = new Campaign()
{
    Name = "Interplanetary Cruise Campaign #" + ExampleUtilities.GetRandomString(),

    // Configure settings related to hotel campaigns including advertising channel type
    // and hotel setting info.
    AdvertisingChannelType = AdvertisingChannelType.Hotel,
    HotelSetting = new HotelSettingInfo()
    {
        HotelCenterId = hotelCenterAccountId
    },

    // Recommendation: Set the campaign to PAUSED when creating it to prevent
    // the ads from immediately serving. Set to ENABLED once you've added
    // targeting and the ads are ready to serve.
    Status = CampaignStatus.Paused,

    // Sets the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can
    // be used for hotel campaigns.
    PercentCpc = new PercentCpc()
    {
        CpcBidCeilingMicros = cpcBidCeilingMicroAmount
    },

    // Set the budget.
    CampaignBudget = budgetResourceName,

    // Configure the campaign network options. Only Google Search is allowed for
    // hotel campaigns.
    NetworkSettings = new NetworkSettings()
    {
        TargetGoogleSearch = true
    },

    // Declare whether or not this campaign contains political ads targeting the EU.
    ContainsEuPoliticalAdvertising = EuPoliticalAdvertisingStatus.DoesNotContainEuPoliticalAdvertising,
};
AddHotelAd.cs

پی اچ پی 

// Creates a campaign.
$campaign = new Campaign([
    'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(),
    // Configures settings related to hotel campaigns including advertising channel type
    // and hotel setting info.
    'advertising_channel_type' => AdvertisingChannelType::HOTEL,
    'hotel_setting' => new HotelSettingInfo(['hotel_center_id' => $hotelCenterAccountId]),
    // Recommendation: Set the campaign to PAUSED when creating it to prevent
    // the ads from immediately serving. Set to ENABLED once you've added
    // targeting and the ads are ready to serve.
    'status' => CampaignStatus::PAUSED,
    // Sets the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can be used
    // for hotel campaigns.
    'percent_cpc' => new PercentCpc([
        'cpc_bid_ceiling_micros' => $cpcBidCeilingMicroAmount
    ]),
    // Sets the budget.
    'campaign_budget' => $budgetResourceName,
    // Configures the campaign network options. Only Google Search is allowed for
    // hotel campaigns.
    'network_settings' => new NetworkSettings([
        'target_google_search' => true,
    ]),
    // Declare whether or not this campaign serves political ads targeting the EU.
    'contains_eu_political_advertising' =>
        EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
]);
AddHotelAd.php

پایتون 

# Create campaign.
campaign_operation: CampaignOperation = client.get_type("CampaignOperation")
campaign: Campaign = campaign_operation.create
campaign.name = f"Interplanetary Cruise Campaign {uuid.uuid4()}"

# Configures settings related to hotel campaigns including advertising
# channel type and hotel setting info.
campaign.advertising_channel_type = (
    client.enums.AdvertisingChannelTypeEnum.HOTEL
)
campaign.hotel_setting.hotel_center_id = hotel_center_account_id

# Recommendation: Set the campaign to PAUSED when creating it to prevent the
# ads from immediately serving. Set to ENABLED once you've added targeting
# and the ads are ready to serve.
campaign.status = client.enums.CampaignStatusEnum.PAUSED

# Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC
# can be used for hotel campaigns.
campaign.percent_cpc.cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount

# Sets the budget.
campaign.campaign_budget = budget_resource_name

# Set the campaign network options. Only Google Search is allowed for hotel
# campaigns.
campaign.network_settings.target_google_search = True

# Declare whether or not this campaign serves political ads targeting the
# EU. Valid values are:
#   CONTAINS_EU_POLITICAL_ADVERTISING
#   DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
campaign.contains_eu_political_advertising = (
    client.enums.EuPoliticalAdvertisingStatusEnum.DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
)
add_hotel_ad.py

روبی 

# Create a campaign.
campaign_operation = client.operation.create_resource.campaign do |c|
  c.name = generate_random_name_field("Interplanetary Cruise Campaign")

  # Configure settings related to hotel campaigns.
  c.advertising_channel_type = :HOTEL
  c.hotel_setting = client.resource.hotel_setting_info do |hsi|
    hsi.hotel_center_id = hotel_center_account_id
  end

  # Recommendation: Set the campaign to PAUSED when creating it to prevent the
  # ads from immediately serving. Set to ENABLED once you've added targeting and
  # the ads are ready to serve.
  c.status = :PAUSED

  # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can
  # be used for hotel campaigns.
  c.percent_cpc = client.resource.percent_cpc do |pcpc|
    pcpc.cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount
  end

  # Set the budget.
  c.campaign_budget = budget_resource

  # Configures the campaign network options. Only Google Search is allowed for
  # hotel campaigns.
  c.network_settings = client.resource.network_settings do |ns|
    ns.target_google_search = true
  end

  # Declare whether or not this campaign serves political ads targeting the EU.
  # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
  # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
  c.contains_eu_political_advertising = :DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
end
add_hotel_ad.rb

پرل 

# Create a hotel campaign.
my $campaign = Google::Ads::GoogleAds::V22::Resources::Campaign->new({
    name => "Interplanetary Cruise Campaign #" . uniqid(),
    # Configure settings related to hotel campaigns including advertising
    # channel type and hotel setting info.
    advertisingChannelType => HOTEL,
    hotelSetting           =>
      Google::Ads::GoogleAds::V22::Resources::HotelSettingInfo->new({
        hotelCenterId => $hotel_center_account_id
      }
      ),
    # Recommendation: Set the campaign to PAUSED when creating it to prevent
    # the ads from immediately serving. Set to ENABLED once you've added
    # targeting and the ads are ready to serve.
    status => Google::Ads::GoogleAds::V22::Enums::CampaignStatusEnum::PAUSED,
    # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC
    # can be used for hotel campaigns.
    percentCpc => Google::Ads::GoogleAds::V22::Common::PercentCpc->new(
      {cpcBidCeilingMicros => $cpc_bid_ceiling_micro_amount}
    ),
    # Declare whether or not this campaign serves political ads targeting the EU.
    # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
    # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
    containsEuPoliticalAdvertising =>
      DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING,
    # Set the budget.
    campaignBudget => $budget_resource_name,
    # Configure the campaign network options. Only Google Search is allowed for
    # hotel campaigns.
    networkSettings =>
      Google::Ads::GoogleAds::V22::Resources::NetworkSettings->new({
        targetGoogleSearch => "true"
      })});
add_hotel_ad.pl

به‌روزرسانی استراتژی پیشنهاد قیمت

برای به‌روزرسانی استراتژی پیشنهاد قیمت یک کمپین، در فایل CampaignOperation.update ، فیلدهای Campaign را مطابق آنچه در بخش «اختصاص استراتژی پیشنهاد قیمت» توضیح داده شده است، تنظیم کنید.

قبلی
نمای کلی
بعدی
پیشنهادات را تنظیم کنید