برای گفتگو و ارائه بازخورد در مورد محصولات ما، به کانال رسمی Google Ads Discord در سرور انجمن تبلیغات و اندازه گیری Google بپیوندید.

این صفحه به‌وسیله ‏Cloud Translation API‏ ترجمه شده است.

یک کمپین نسل تقاضا ایجاد کنید

بررسی کنید که حداقل الزامات رعایت شده باشد: دارایی های کمپین تقاضای نسل باید استانداردهای کیفیت بالایی داشته باشند، زیرا در سطوح بصری و سرگرمی متمرکز مانند Discover و YouTube ارائه می شوند.

برای ایجاد کمپین تقاضای نسل:

بودجه ایجاد کنید.
یک کمپین تقاضای نسل با استراتژی های پیشنهادی مناسب ایجاد کنید.
یک گروه تبلیغاتی بدون نوع ایجاد کنید.
مخاطب ایجاد کنید.
ایجاد دارایی و تبلیغات نسل تقاضا.

توصیه می‌کنیم با استفاده از روش GoogleAdsService.Mutate ، همه موجودیت‌های مورد نیاز را در یک درخواست API ایجاد کنید:

جاوا

This example is not yet available in Java; you can take a look at the other languages.

سی شارپ

// The below methods create and return MutateOperations that we later provide to
// the GoogleAdsService.Mutate method in order to create the entities in a single
// request. Since the entities for a Demand Gen campaign are closely tied to one-another
// it's considered a best practice to create them in a single Mutate request; the
// entities will either all complete successfully or fail entirely, leaving no
// orphaned entities. See:
// https://developers.google.com/google-ads/api/docs/mutating/overview
MutateOperation campaignBudgetOperation =
    CreateCampaignBudgetOperation(budgetResourceName);
MutateOperation campaignOperation =
    CreateDemandGenCampaignOperation(campaignResourceName, budgetResourceName);
MutateOperation adGroupOperation =
    CreateAdGroupOperation(adGroupResourceName, campaignResourceName);

// Send the operations in a single mutate request.
MutateGoogleAdsRequest mutateGoogleAdsRequest = new MutateGoogleAdsRequest
{
    CustomerId = customerId.ToString()
};
// It's important to create these entities in this order because they depend on
// each other, for example the ad group depends on the
// campaign, and the ad group ad depends on the ad group.
mutateGoogleAdsRequest.MutateOperations.Add(campaignBudgetOperation);
mutateGoogleAdsRequest.MutateOperations.Add(campaignOperation);
mutateGoogleAdsRequest.MutateOperations.Add(adGroupOperation);

mutateGoogleAdsRequest.MutateOperations.AddRange(
    CreateAssetOperations(
        videoAssetResourceName,
        videoId,
        logoResourceName,
        client.Config
    )
);

mutateGoogleAdsRequest.MutateOperations.Add(
    CreateDemandGenAdOperation(
        adGroupResourceName,
        videoAssetResourceName,
        logoResourceName
    )
);

MutateGoogleAdsResponse response =
        googleAdsServiceClient.Mutate(mutateGoogleAdsRequest);AddDemandGenCampaign.cs

PHP

This example is not yet available in PHP; you can take a look at the other languages.

پایتون

# The below methods create and return MutateOperations that we later provide
# to the GoogleAdsService.Mutate method in order to create the entities in a
# single request. Since the entities for a Demand Gen campaign are closely
# tied to one-another it's considered a best practice to create them in a
# single Mutate request; the entities will either all complete successfully
# or fail entirely, leaving no orphaned entities. See:
# https://developers.google.com/google-ads/api/docs/mutating/overview
mutate_operations: List[MutateOperation] = [
    # It's important to create these entities in this order because they
    # depend on each other, for example the ad group depends on the
    # campaign, and the ad group ad depends on the ad group.
    create_campaign_budget_operation(client, budget_resource_name),
    create_demand_gen_campaign_operation(
        client, campaign_resource_name, budget_resource_name
    ),
    create_ad_group_operation(
        client, ad_group_resource_name, campaign_resource_name
    ),
    *create_asset_operations(  # Use iterable unpacking
        client,
        video_asset_resource_name,
        video_id,
        logo_asset_resource_name,
    ),
    create_demand_gen_ad_operation(
        client,
        ad_group_resource_name,
        video_asset_resource_name,
        logo_asset_resource_name,
    ),
]

# Send the operations in a single mutate request.
googleads_service.mutate(
    customer_id=customer_id, mutate_operations=mutate_operations
)add_demand_gen_campaign.py

روبی

This example is not yet available in Ruby; you can take a look at the other languages.

پرل

This example is not yet available in Perl; you can take a look at the other languages.

بودجه ایجاد کنید

بودجه ایجاد کنید . توجه داشته باشید که کمپین تقاضای نسل نمی تواند از بودجه مشترک استفاده کند. ما توصیه می کنیم که بودجه روزانه کافی برای محاسبه حداقل 15 برابر پیشنهاد CPA هدف مورد انتظار خود داشته باشید. بیشتر بدانید .

جاوا

private static String addCampaignBudget(GoogleAdsClient googleAdsClient, long customerId) {
  CampaignBudget budget =
      CampaignBudget.newBuilder()
          .setName("Interplanetary Cruise Budget #" + getPrintableDateTime())
          .setDeliveryMethod(BudgetDeliveryMethod.STANDARD)
          .setAmountMicros(500_000)
          .build();

  CampaignBudgetOperation op = CampaignBudgetOperation.newBuilder().setCreate(budget).build();

  try (CampaignBudgetServiceClient campaignBudgetServiceClient =
      googleAdsClient.getLatestVersion().createCampaignBudgetServiceClient()) {
    MutateCampaignBudgetsResponse response =
        campaignBudgetServiceClient.mutateCampaignBudgets(
            Long.toString(customerId), ImmutableList.of(op));
    String budgetResourceName = response.getResults(0).getResourceName();
    System.out.printf("Added budget: %s%n", budgetResourceName);
    return budgetResourceName;
  }
}AddCampaigns.java

سی شارپ

private static string CreateBudget(GoogleAdsClient client, long customerId)
{
    // Get the BudgetService.
    CampaignBudgetServiceClient budgetService = client.GetService(
        Services.V21.CampaignBudgetService);

    // Create the campaign budget.
    CampaignBudget budget = new CampaignBudget()
    {
        Name = "Interplanetary Cruise Budget #" + ExampleUtilities.GetRandomString(),
        DeliveryMethod = BudgetDeliveryMethod.Standard,
        AmountMicros = 500000
    };

    // Create the operation.
    CampaignBudgetOperation budgetOperation = new CampaignBudgetOperation()
    {
        Create = budget
    };

    // Create the campaign budget.
    MutateCampaignBudgetsResponse response = budgetService.MutateCampaignBudgets(
        customerId.ToString(), new CampaignBudgetOperation[] { budgetOperation });
    return response.Results[0].ResourceName;
}AddCampaigns.cs

PHP

private static function addCampaignBudget(GoogleAdsClient $googleAdsClient, int $customerId)
{
    // Creates a campaign budget.
    $budget = new CampaignBudget([
        'name' => 'Interplanetary Cruise Budget #' . Helper::getPrintableDatetime(),
        'delivery_method' => BudgetDeliveryMethod::STANDARD,
        'amount_micros' => 500000
    ]);

    // Creates a campaign budget operation.
    $campaignBudgetOperation = new CampaignBudgetOperation();
    $campaignBudgetOperation->setCreate($budget);

    // Issues a mutate request.
    $campaignBudgetServiceClient = $googleAdsClient->getCampaignBudgetServiceClient();
    $response = $campaignBudgetServiceClient->mutateCampaignBudgets(
        MutateCampaignBudgetsRequest::build($customerId, [$campaignBudgetOperation])
    );

    /** @var CampaignBudget $addedBudget */
    $addedBudget = $response->getResults()[0];
    printf("Added budget named '%s'%s", $addedBudget->getResourceName(), PHP_EOL);

    return $addedBudget->getResourceName();
}AddCampaigns.php

پایتون

# Create a budget, which can be shared by multiple campaigns.
campaign_budget_operation: CampaignBudgetOperation = client.get_type(
    "CampaignBudgetOperation"
)
campaign_budget: CampaignBudget = campaign_budget_operation.create
campaign_budget.name = f"Interplanetary Budget {uuid.uuid4()}"
campaign_budget.delivery_method = (
    client.enums.BudgetDeliveryMethodEnum.STANDARD
)
campaign_budget.amount_micros = 500000

# Add budget.
campaign_budget_response: MutateCampaignBudgetsResponse
try:
    budget_operations: List[CampaignBudgetOperation] = [
        campaign_budget_operation
    ]
    campaign_budget_response = (
        campaign_budget_service.mutate_campaign_budgets(
            customer_id=customer_id,
            operations=budget_operations,
        )
    )
except GoogleAdsException as ex:
    handle_googleads_exception(ex)add_campaigns.py

روبی

# Create a budget, which can be shared by multiple campaigns.
campaign_budget = client.resource.campaign_budget do |cb|
  cb.name = "Interplanetary Budget #{(Time.new.to_f * 1000).to_i}"
  cb.delivery_method = :STANDARD
  cb.amount_micros = 500000
end

operation = client.operation.create_resource.campaign_budget(campaign_budget)

# Add budget.
return_budget = client.service.campaign_budget.mutate_campaign_budgets(
  customer_id: customer_id,
  operations: [operation],
)add_campaigns.rb

پرل

# Create a campaign budget, which can be shared by multiple campaigns.
my $campaign_budget =
  Google::Ads::GoogleAds::V21::Resources::CampaignBudget->new({
    name           => "Interplanetary budget #" . uniqid(),
    deliveryMethod => STANDARD,
    amountMicros   => 500000
  });

# Create a campaign budget operation.
my $campaign_budget_operation =
  Google::Ads::GoogleAds::V21::Services::CampaignBudgetService::CampaignBudgetOperation
  ->new({create => $campaign_budget});

# Add the campaign budget.
my $campaign_budgets_response = $api_client->CampaignBudgetService()->mutate({
    customerId => $customer_id,
    operations => [$campaign_budget_operation]});add_campaigns.pl

استراتژی کمپین و مناقصه ایجاد کنید

پس از ایجاد بودجه، می توانید یک کمپین ایجاد کنید.

کمپین های نسل تقاضا دارای نوع AdvertisingChannelType DEMAND_GEN هستند. هیچ AdvertisingChannelSubType نباید تنظیم شود.

اهداف تبدیل را برای کمپین خود تنظیم کنید .

استراتژی‌های پیشنهادی پشتیبانی شده عبارتند از به حداکثر رساندن کلیک‌ها، CPA هدف، به حداکثر رساندن تبدیل‌ها و ROAS هدف.

جاوا

This example is not yet available in Java; you can take a look at the other languages.

سی شارپ

private MutateOperation CreateDemandGenCampaignOperation(
    string campaignResourceName, string budgetResourceName)
{
    return new MutateOperation
    {
        CampaignOperation = new CampaignOperation
        {
            Create = new Campaign
            {
                Name = $"Demand Gen #{ExampleUtilities.GetRandomString()}",
                // Set the campaign status as PAUSED.
                Status = CampaignStatus.Paused,

                // AdvertisingChannelType must be DEMAND_GEN.
                AdvertisingChannelType = AdvertisingChannelType.DemandGen,

                // Assign the resource name with a temporary ID.
                ResourceName = campaignResourceName,

                // Set the budget using the given budget resource name.
                CampaignBudget = budgetResourceName,

                // Use the Target CPA bidding strategy.
                TargetCpa = new TargetCpa()
                {
                    TargetCpaMicros = 1_000_000,
                },

                ContainsEuPoliticalAdvertising =
                    EuPoliticalAdvertisingStatus.DoesNotContainEuPoliticalAdvertising
            }
        }
    };
}AddDemandGenCampaign.cs

PHP

This example is not yet available in PHP; you can take a look at the other languages.

پایتون

def create_demand_gen_campaign_operation(
    client: GoogleAdsClient,
    campaign_resource_name: str,
    budget_resource_name: str,
) -> MutateOperation:
    """Creates a MutateOperation that creates a new Campaign.

    A temporary ID will be assigned to this campaign so that it can be
    referenced by other objects being created in the same Mutate request.

    Args:
        client: An initialized GoogleAdsClient instance.
        campaign_resource_name: The temporary resource name of the campaign.
        budget_resource_name: The resource name of the budget to assign.

    Returns:
        A MutateOperation for creating a Campaign.
    """
    mutate_operation: MutateOperation = client.get_type("MutateOperation")
    campaign_operation: CampaignOperation = mutate_operation.campaign_operation
    campaign: Campaign = campaign_operation.create
    campaign.name = f"Demand Gen #{uuid4()}"
    # Set the campaign status as PAUSED. The campaign is the only entity in the
    # mutate request that should have its status set.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED
    # AdvertisingChannelType must be DEMAND_GEN.
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.DEMAND_GEN
    )
    # Assign the resource name with a temporary ID.
    campaign.resource_name = campaign_resource_name
    # Set the budget using the given budget resource name.
    campaign.campaign_budget = budget_resource_name
    # Use the Target CPA bidding strategy.
    campaign.bidding_strategy_type = (
        client.enums.BiddingStrategyTypeEnum.TARGET_CPA
    )
    campaign.target_cpa.target_cpa_micros = 1_000_000
    return mutate_operationadd_demand_gen_campaign.py

روبی

This example is not yet available in Ruby; you can take a look at the other languages.

پرل

This example is not yet available in Perl; you can take a look at the other languages.

ایجاد گروه تبلیغاتی

یک گروه تبلیغاتی بدون نوع ایجاد کنید و آن را به کمپین Demand Gen پیوست کنید.

با Demand Gen، می‌توانید معیارهای مکان و گروه زبان را در سطح گروه تبلیغاتی تنظیم کنید.

هنگام ایجاد یک گروه تبلیغاتی، می توانید کنترل های کانال را نیز پیکربندی کنید تا تصمیم بگیرید که تبلیغات شما در کجا نمایش داده شود.

جاوا

This example is not yet available in Java; you can take a look at the other languages.

سی شارپ

private MutateOperation CreateAdGroupOperation(
    string adGroupResourceName,
    string campaignResourceName
)
{
    return new MutateOperation
    {
        AdGroupOperation = new AdGroupOperation
        {
            // Creates an ad group.
            Create = new AdGroup
            {
                ResourceName = adGroupResourceName,
                Name = $"Earth to Mars Cruises #{ExampleUtilities.GetRandomString()}",
                Status = AdGroupStatus.Enabled,
                Campaign = campaignResourceName,

                // Select the specific channels for the ad group.
                // For further information on Demand Gen channel controls, see
                // https://developers.google.com/google-ads/api/docs/demand-gen/channel-controls
                DemandGenAdGroupSettings = new DemandGenAdGroupSettings
                {
                    ChannelControls = new DemandGenChannelControls
                    {
                        SelectedChannels = new DemandGenSelectedChannels
                        {
                            Gmail = false,
                            Discover = false,
                            Display = false,
                            YoutubeInFeed = true,
                            YoutubeInStream = true,
                            YoutubeShorts = true,
                        }
                    }
                }
            }
        }
    };
}AddDemandGenCampaign.cs

PHP

This example is not yet available in PHP; you can take a look at the other languages.

پایتون

def create_ad_group_operation(
    client: GoogleAdsClient,
    ad_group_resource_name: str,
    campaign_resource_name: str,
) -> MutateOperation:
    """Creates a MutateOperation that creates a new AdGroup.

    Args:
        client: An initialized GoogleAdsClient instance.
        ad_group_resource_name: The temporary resource name of the ad group.
        campaign_resource_name: The temporary resource name of the campaign the
            ad group will belong to.

    Returns:
        A MutateOperation for creating an AdGroup.
    """
    mutate_operation: MutateOperation = client.get_type("MutateOperation")
    ad_group_operation: AdGroupOperation = mutate_operation.ad_group_operation
    # Creates an ad group.
    ad_group: AdGroup = ad_group_operation.create
    ad_group.resource_name = ad_group_resource_name
    ad_group.name = f"Earth to Mars Cruises #{uuid4()}"
    ad_group.status = client.enums.AdGroupStatusEnum.ENABLED
    ad_group.campaign = campaign_resource_name

    # Select the specific channels for the ad group. For further information on
    # Demand Gen channel controls, see:
    # https://developers.google.com/google-ads/api/docs/demand-gen/channel-controls
    selected_channel_controls = (
        ad_group.demand_gen_ad_group_settings.channel_controls.selected_channels
    )
    selected_channel_controls.gmail = False
    selected_channel_controls.discover = False
    selected_channel_controls.display = False
    selected_channel_controls.youtube_in_feed = True
    selected_channel_controls.youtube_in_stream = True
    selected_channel_controls.youtube_shorts = True

    return mutate_operationadd_demand_gen_campaign.py

روبی

This example is not yet available in Ruby; you can take a look at the other languages.

پرل

This example is not yet available in Perl; you can take a look at the other languages.

مخاطب ایجاد کنید

با استفاده از AdGroupCriterion مخاطبان را ایجاد و پیوست کنید.

ایجاد دارایی و تبلیغات

سه نوع تبلیغات برای کمپین های تقاضای نسل وجود دارد:

ابتدا دارایی هایی را برای این انواع تبلیغات ایجاد کنید . مشخصات دارایی کمپین تقاضای نسل و راهنمای بهترین شیوه‌ها را برای فهرست دارایی‌هایی که برای هر نوع آگهی تقاضای نسل در دسترس است، بررسی کنید. این راهنما در مورد اینکه چه دارایی‌هایی مورد نیاز است و چه تعداد دارایی توصیه می‌شود، راهنمایی دارد. ما همچنین ارزیابی عملکرد دارایی‌ها را برای تنظیم دقیق خلاق‌ها توصیه می‌کنیم: بخش گزارش نحوه بازیابی معیارهای عملکرد برای کمپین‌های تقاضای نسل را پوشش می‌دهد.

DemandGenCarouselAdInfo دارای یک دارایی تخصصی اضافی به نام AdDemandGenCarouselCardAsset است.

پس از ایجاد دارایی ها و تبلیغات، تبلیغات را به گروه تبلیغاتی اضافه کنید.

جاوا

This example is not yet available in Java; you can take a look at the other languages.

سی شارپ

private MutateOperation CreateDemandGenAdOperation(
    string adGroupResourceName,
    string videoAssetResourceName,
    string logoResourceName
)
{

    Ad ad = new Ad
    {
        Name = "Demand gen video responsive ad",
        FinalUrls = { "http://example.com/demand_gen" },
        DemandGenVideoResponsiveAd = new DemandGenVideoResponsiveAdInfo
        {
            BusinessName = new AdTextAsset
            {
                Text = "Interplanetary Cruises"
            },

        }
    };

    ad.DemandGenVideoResponsiveAd.Videos.Add(new AdVideoAsset
    {
        Asset = videoAssetResourceName
    });

    ad.DemandGenVideoResponsiveAd.LogoImages.Add(new AdImageAsset
    {
        Asset = logoResourceName
    });

    ad.DemandGenVideoResponsiveAd.Headlines.Add(new AdTextAsset
    {
        Text = "Interplanetary cruises"
    });

    ad.DemandGenVideoResponsiveAd.LongHeadlines.Add(new AdTextAsset
    {
        Text = "Travel the World"
    });

    ad.DemandGenVideoResponsiveAd.Descriptions.Add(new AdTextAsset
    {
        Text = "Book now for an extra discount"
    });


    return new MutateOperation
    {
        AdGroupAdOperation = new AdGroupAdOperation
        {
            Create = new AdGroupAd
            {
                AdGroup = adGroupResourceName,
                Ad = ad
            }
        }
    };
}AddDemandGenCampaign.cs

PHP

This example is not yet available in PHP; you can take a look at the other languages.

پایتون

def create_demand_gen_ad_operation(
    client: GoogleAdsClient,
    ad_group_resource_name: str,
    video_asset_resource_name: str,
    logo_asset_resource_name: str,
) -> MutateOperation:
    """Creates a MutateOperation that creates a new Demand Gen Ad.

    Args:
        client: An initialized GoogleAdsClient instance.
        ad_group_resource_name: The ad group the ad will belong to.
        video_asset_resource_name: The video asset resource name.
        logo_asset_resource_name: The logo asset resource name.

    Returns:
        A MutateOperation for creating an AdGroupAd.
    """
    mutate_operation: MutateOperation = client.get_type("MutateOperation")
    ad_group_ad_operation: AdGroupAdOperation = (
        mutate_operation.ad_group_ad_operation
    )
    ad_group_ad: AdGroupAd = ad_group_ad_operation.create
    ad_group_ad.ad_group = ad_group_resource_name
    ad_group_ad.status = client.enums.AdGroupAdStatusEnum.ENABLED

    ad: Ad = ad_group_ad.ad
    ad.name = "Demand gen multi asset ad"
    ad.final_urls.append(DEFAULT_FINAL_URL)

    demand_gen_ad: DemandGenVideoResponsiveAdInfo = (
        ad.demand_gen_video_responsive_ad
    )
    # Ensure business_name is an AssetLink and assign text to its text_asset.text
    demand_gen_ad.business_name.text = "Interplanetary Cruises"
    # If it needs to be an AssetLink to a text asset,
    # that would require creating another asset.

    # Create AssetLink for video
    video_asset_link: AdVideoAsset = client.get_type("AdVideoAsset")
    video_asset_link.asset = video_asset_resource_name
    demand_gen_ad.videos.append(video_asset_link)

    # Create AssetLink for logo
    logo_image_asset_link: AdImageAsset = client.get_type("AdImageAsset")
    logo_image_asset_link.asset = logo_asset_resource_name
    demand_gen_ad.logo_images.append(logo_image_asset_link)

    # Create AssetLink for headline
    headline_asset_link: AdTextAsset = client.get_type("AdTextAsset")
    headline_asset_link.text = "Interplanetary cruises"
    demand_gen_ad.headlines.append(headline_asset_link)

    # Create AssetLink for long headline
    long_headline_asset_link: AdTextAsset = client.get_type("AdTextAsset")
    long_headline_asset_link.text = "Travel the World"
    demand_gen_ad.long_headlines.append(long_headline_asset_link)

    # Create AssetLink for description
    description_asset_link: AdTextAsset = client.get_type("AdTextAsset")
    description_asset_link.text = "Book now for an extra discount"
    demand_gen_ad.descriptions.append(description_asset_link)

    return mutate_operationadd_demand_gen_campaign.py

روبی

This example is not yet available in Ruby; you can take a look at the other languages.

پرل

This example is not yet available in Perl; you can take a look at the other languages.

قبلی

نمای کلی

بعدی

کمپین هایی با فیدهای محصول

یک کمپین نسل تقاضا ایجاد کنید با مجموعه‌ها، منظم بمانید ذخیره و طبقه‌بندی محتوا براساس اولویت‌های شما.

جاوا

سی شارپ

PHP

پایتون

روبی

پرل

بودجه ایجاد کنید

جاوا

سی شارپ

PHP

پایتون

روبی

پرل

استراتژی کمپین و مناقصه ایجاد کنید

جاوا

سی شارپ

PHP

پایتون

روبی

پرل

ایجاد گروه تبلیغاتی

جاوا

سی شارپ

PHP

پایتون

روبی

پرل

مخاطب ایجاد کنید

ایجاد دارایی و تبلیغات

جاوا

سی شارپ

PHP

پایتون

روبی

پرل

یک کمپین نسل تقاضا ایجاد کنید