上傳點擊轉換

警告： 這個頁面適用於舊版離線轉換匯入功能，僅供無法導入待開發客戶強化轉換的使用者參考。

您可以使用 Google Ads API 將離線點擊轉換上傳至 Google Ads，追蹤促成離線銷售的廣告，例如電話或銷售代表促成的銷售。

設定

如要順利設定離線轉換，必須先完成幾項必要條件。請先確認符合所有先決條件，再繼續進行實作：

1. 在 Google Ads 轉換顧客中啟用轉換追蹤。

2. 設定代碼並儲存點擊 ID。

1. 在 Google Ads 轉換顧客中啟用轉換追蹤

如果您已完成轉換入門指南，並啟用轉換追蹤，可以跳到步驟 2：設定標記。

擷取轉換追蹤設定的相關資訊

您可以查詢 Customer 資源的 ConversionTrackingSetting，檢查帳戶的轉換追蹤設定，並確認已啟用轉換追蹤。使用 GoogleAdsService.SearchStream 發出下列查詢：

SELECT
  customer.conversion_tracking_setting.google_ads_conversion_customer,
  customer.conversion_tracking_setting.conversion_tracking_status,
  customer.conversion_tracking_setting.conversion_tracking_id,
  customer.conversion_tracking_setting.cross_account_conversion_tracking_id
FROM customer

google_ads_conversion_customer 欄位會指出為這個客戶建立及管理轉換的 Google Ads 帳戶。如果客戶使用跨帳戶轉換追蹤，這個 ID 就是管理員帳戶的 ID。在 Google Ads API 要求中，建立及管理轉換時，應提供 Google Ads 轉換客戶 ID 做為 customer_id。請注意，即使未啟用轉換追蹤，系統仍會填入這個欄位。

「conversion_tracking_status」欄位會指出是否已啟用轉換追蹤，以及帳戶是否使用跨帳戶轉換追蹤。

在 Google Ads 轉換顧客中建立轉換動作

如果 conversion_tracking_status 值為 NOT_CONVERSION_TRACKED，表示帳戶未啟用轉換追蹤。如要啟用轉換追蹤，請在 Google Ads 轉換帳戶中建立至少一個ConversionAction，如下例所示。或者，您也可以按照說明中心的指示，在使用者介面中建立轉換動作，啟用所需的轉換類型。

請注意，透過 Google Ads API 傳送資料時，系統會自動啟用強化轉換，但您可以在 Google Ads 使用者介面中停用這項功能。

重要事項： 如要使用點擊 ID 匯入離線轉換，請務必提供conversion_action_type UPLOAD_CLICKS。 建議您將 conversion_action_category 設為最符合轉換的類別。

更新下列程式碼範例，確保 type 和 category 欄位符合您要導入的類型。

程式碼範例

Java

private void runExample(GoogleAdsClient googleAdsClient, long customerId) {

  // Creates a ConversionAction.
  ConversionAction conversionAction =
      ConversionAction.newBuilder()
          // Note that conversion action names must be unique. If a conversion action already
          // exists with the specified conversion_action_name the create operation will fail with
          // a ConversionActionError.DUPLICATE_NAME error.
          .setName("Earth to Mars Cruises Conversion #" + getPrintableDateTime())
          .setCategory(ConversionActionCategory.DEFAULT)
          .setType(ConversionActionType.WEBPAGE)
          .setStatus(ConversionActionStatus.ENABLED)
          .setViewThroughLookbackWindowDays(15L)
          .setValueSettings(
              ValueSettings.newBuilder()
                  .setDefaultValue(23.41)
                  .setAlwaysUseDefaultValue(true)
                  .build())
          .build();

  // Creates the operation.
  ConversionActionOperation operation =
      ConversionActionOperation.newBuilder().setCreate(conversionAction).build();

  try (ConversionActionServiceClient conversionActionServiceClient =
      googleAdsClient.getLatestVersion().createConversionActionServiceClient()) {
    MutateConversionActionsResponse response =
        conversionActionServiceClient.mutateConversionActions(
            Long.toString(customerId), Collections.singletonList(operation));
    System.out.printf("Added %d conversion actions:%n", response.getResultsCount());
    for (MutateConversionActionResult result : response.getResultsList()) {
      System.out.printf(
          "New conversion action added with resource name: '%s'%n", result.getResourceName());
    }
  }
}
AddConversionAction.java
      

C#

public void Run(GoogleAdsClient client, long customerId)
{
    // Get the ConversionActionService.
    ConversionActionServiceClient conversionActionService =
        client.GetService(Services.V20.ConversionActionService);

    // Note that conversion action names must be unique.
    // If a conversion action already exists with the specified name the create operation
    // will fail with a ConversionAction.DUPLICATE_NAME error.
    string ConversionActionName = "Earth to Mars Cruises Conversion #"
        + ExampleUtilities.GetRandomString();

    // Add a conversion action.
    ConversionAction conversionAction = new ConversionAction()
    {
        Name = ConversionActionName,
        Category = ConversionActionCategory.Default,
        Type = ConversionActionType.Webpage,
        Status = ConversionActionStatus.Enabled,
        ViewThroughLookbackWindowDays = 15,
        ValueSettings = new ConversionAction.Types.ValueSettings()
        {
            DefaultValue = 23.41,
            AlwaysUseDefaultValue = true
        }
    };

    // Create the operation.
    ConversionActionOperation operation = new ConversionActionOperation()
    {
        Create = conversionAction
    };

    try
    {
        // Create the conversion action.
        MutateConversionActionsResponse response =
            conversionActionService.MutateConversionActions(customerId.ToString(),
                    new ConversionActionOperation[] { operation });

        // Display the results.
        foreach (MutateConversionActionResult newConversionAction in response.Results)
        {
            Console.WriteLine($"New conversion action with resource name = " +
                $"'{newConversionAction.ResourceName}' was added.");
        }
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
AddConversionAction.cs
      

PHP

public static function runExample(GoogleAdsClient $googleAdsClient, int $customerId)
{
    // Creates a conversion action.
    $conversionAction = new ConversionAction([
        // Note that conversion action names must be unique.
        // If a conversion action already exists with the specified conversion_action_name
        // the create operation will fail with a ConversionActionError.DUPLICATE_NAME error.
        'name' => 'Earth to Mars Cruises Conversion #' . Helper::getPrintableDatetime(),
        'category' => ConversionActionCategory::PBDEFAULT,
        'type' => ConversionActionType::WEBPAGE,
        'status' => ConversionActionStatus::ENABLED,
        'view_through_lookback_window_days' => 15,
        'value_settings' => new ValueSettings([
            'default_value' => 23.41,
            'always_use_default_value' => true
        ])
    ]);

    // Creates a conversion action operation.
    $conversionActionOperation = new ConversionActionOperation();
    $conversionActionOperation->setCreate($conversionAction);

    // Issues a mutate request to add the conversion action.
    $conversionActionServiceClient = $googleAdsClient->getConversionActionServiceClient();
    $response = $conversionActionServiceClient->mutateConversionActions(
        MutateConversionActionsRequest::build($customerId, [$conversionActionOperation])
    );

    printf("Added %d conversion actions:%s", $response->getResults()->count(), PHP_EOL);

    foreach ($response->getResults() as $addedConversionAction) {
        /** @var ConversionAction $addedConversionAction */
        printf(
            "New conversion action added with resource name: '%s'%s",
            $addedConversionAction->getResourceName(),
            PHP_EOL
        );
    }
}
AddConversionAction.php
      

Python

def main(client, customer_id):
    conversion_action_service = client.get_service("ConversionActionService")

    # Create the operation.
    conversion_action_operation = client.get_type("ConversionActionOperation")

    # Create conversion action.
    conversion_action = conversion_action_operation.create

    # Note that conversion action names must be unique. If a conversion action
    # already exists with the specified conversion_action_name, the create
    # operation will fail with a ConversionActionError.DUPLICATE_NAME error.
    conversion_action.name = f"Earth to Mars Cruises Conversion {uuid.uuid4()}"
    conversion_action.type_ = (
        client.enums.ConversionActionTypeEnum.UPLOAD_CLICKS
    )
    conversion_action.category = (
        client.enums.ConversionActionCategoryEnum.DEFAULT
    )
    conversion_action.status = client.enums.ConversionActionStatusEnum.ENABLED
    conversion_action.view_through_lookback_window_days = 15

    # Create a value settings object.
    value_settings = conversion_action.value_settings
    value_settings.default_value = 15.0
    value_settings.always_use_default_value = True

    # Add the conversion action.
    conversion_action_response = (
        conversion_action_service.mutate_conversion_actions(
            customer_id=customer_id,
            operations=[conversion_action_operation],
        )
    )

    print(
        "Created conversion action "
        f'"{conversion_action_response.results[0].resource_name}".'
    )
add_conversion_action.py
      

小茹

def add_conversion_action(customer_id)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new


  # Add a conversion action.
  conversion_action = client.resource.conversion_action do |ca|
    ca.name = "Earth to Mars Cruises Conversion #{(Time.new.to_f * 100).to_i}"
    ca.type = :UPLOAD_CLICKS
    ca.category = :DEFAULT
    ca.status = :ENABLED
    ca.view_through_lookback_window_days = 15

    # Create a value settings object.
    ca.value_settings = client.resource.value_settings do |vs|
      vs.default_value = 15
      vs.always_use_default_value = true
    end
  end

  # Create the operation.
  conversion_action_operation = client.operation.create_resource.conversion_action(conversion_action)

  # Add the ad group ad.
  response = client.service.conversion_action.mutate_conversion_actions(
    customer_id: customer_id,
    operations: [conversion_action_operation],
  )

  puts "New conversion action with resource name = #{response.results.first.resource_name}."
end
add_conversion_action.rb
      

Perl

sub add_conversion_action {
  my ($api_client, $customer_id) = @_;

  # Note that conversion action names must be unique.
  # If a conversion action already exists with the specified conversion_action_name,
  # the create operation fails with error ConversionActionError.DUPLICATE_NAME.
  my $conversion_action_name = "Earth to Mars Cruises Conversion #" . uniqid();

  # Create a conversion action.
  my $conversion_action =
    Google::Ads::GoogleAds::V20::Resources::ConversionAction->new({
      name                          => $conversion_action_name,
      category                      => DEFAULT,
      type                          => WEBPAGE,
      status                        => ENABLED,
      viewThroughLookbackWindowDays => 15,
      valueSettings                 =>
        Google::Ads::GoogleAds::V20::Resources::ValueSettings->new({
          defaultValue          => 23.41,
          alwaysUseDefaultValue => "true"
        })});

  # Create a conversion action operation.
  my $conversion_action_operation =
    Google::Ads::GoogleAds::V20::Services::ConversionActionService::ConversionActionOperation
    ->new({create => $conversion_action});

  # Add the conversion action.
  my $conversion_actions_response =
    $api_client->ConversionActionService()->mutate({
      customerId => $customer_id,
      operations => [$conversion_action_operation]});

  printf "New conversion action added with resource name: '%s'.\n",
    $conversion_actions_response->{results}[0]{resourceName};

  return 1;
}
add_conversion_action.pl
      

確認 conversion_action_type 已設為正確的ConversionActionType值。如需在 Google Ads API 中建立轉換動作的更多指引，請參閱「建立轉換動作」。

擷取現有轉換動作

您可以發出下列查詢，擷取現有轉換動作的詳細資料。請確認要求中的客戶 ID 已設為上述 Google Ads 轉換客戶，且轉換動作類型已設為正確的ConversionActionType值。

SELECT
  conversion_action.resource_name,
  conversion_action.name,
  conversion_action.status
FROM conversion_action
WHERE conversion_action.type = 'INSERT_CONVERSION_ACTION_TYPE'

2. 設定代碼並儲存點擊 ID

注意： 您可以上傳待開發客戶強化轉換，而不需擷取 Google 點擊 ID。

按照操作說明確認已啟用自動標記。設定 Google Ads 帳戶、網站和待開發客戶追蹤系統，擷取並儲存廣告每次曝光和點擊的 Google 點擊 ID、GBRAID 或 WBRAID。新帳戶預設會啟用自動標記。

建構要求

請按照這份指南建構 UploadClickConversionsRequest，並將其欄位設為適當的值。

customer_id

識別上傳內容的 Google Ads 帳戶。請將此項設為點擊來源帳戶的 Google Ads 轉換客戶。

job_id

提供機制，將上傳要求與離線資料診斷中的每個工作資訊建立關聯。

如果您未設定這個欄位，Google Ads API 會為每個要求指派 [2^31, 2^63) 範圍內的專屬值。如要將多個要求分組為單一邏輯工作，請在工作中的每個要求，將這個欄位設為 [0, 2^31) 範圍內的相同值。

無論您是否指定值，或讓 Google Ads API 指派值，回應中的 job_id 都會包含要求的作業 ID。

partial_failure_enabled

決定 Google Ads API 如何處理作業中的錯誤。

這個欄位必須設為 true。處理回應時，請遵循部分失敗的指南。

debug_enabled

決定待開發客戶強化轉換上傳作業的錯誤回報行為。使用 gclid、gbraid 或 wbraid 處理點擊轉換的上傳作業時，Google Ads API 會忽略這個欄位。

建立點擊轉換作業

UploadClickConversionRequest 中的 ClickConversion 物件集合會定義您要上傳的轉換組合。請按照這項指引建構每個 ClickConversion，並將其欄位設為適當值。

設定各項轉換作業的必填欄位

請按照這些操作說明，將 ClickConversion 的必填欄位設為適當值。

gclid、gbraid、wbraid

在轉換的點擊或曝光發生時擷取的 ID。請只設定其中一個欄位。

conversion_date_time

轉換的日期和時間。

值必須指定時區，且格式必須為 yyyy-mm-dd HH:mm:ss+|-HH:mm，例如：2022-01-01 19:32:45-05:00 (忽略日光節約時間)。

時區可以是任何有效值，不一定要與帳戶時區相符。不過，如果您打算比較上傳的轉換資料與 Google Ads 使用者介面中的資料，建議您使用與 Google Ads 帳戶相同的時區，這樣轉換次數才會一致。如需更多詳細資料和範例，請參閱說明中心，並查看代碼和格式，瞭解有效時區 ID 的清單。

注意： 如果您要上傳飯店廣告的佣金 (單次轉換付費) 轉換資料，只能上傳在同一個月內發生的點擊轉換資料。如果轉換是在點擊發生當月的下個月 1 號太平洋時間凌晨 4 點後上傳，系統會忽略這些轉換。

user_identifiers

如果只使用點擊 ID 上傳轉換，請勿設定這個欄位。如果設定這個欄位，Google Ads 會將上傳作業視為待開發客戶強化轉換的上傳作業。

conversion_action

點擊轉換的 ConversionAction 資源名稱。

轉換動作必須具有 type 的 UPLOAD_CLICKS，且必須存在於與點擊相關聯的 Google Ads 帳戶的 Google Ads 轉換客戶中。

conversion_value

轉換的價值。

currency_code

conversion_value 的貨幣代碼。

設定各項轉換作業的選填欄位

請參閱下列選用欄位清單，並視需要設定這些欄位。ClickConversion

order_id

轉換的交易 ID。這個欄位為選填欄位，但我們強烈建議您填寫。如果在上傳時設定，則必須使用該時區，對轉換進行任何調整。 如要進一步瞭解如何使用交易 ID 盡量避免重複計算轉換，請參閱這篇說明中心文章。

external_attribution_data

如果您使用第三方工具或自行開發的解決方案追蹤轉換，可能只會將部分轉換功勞歸給 Google Ads，或是將轉換功勞分配給多個點擊。匯入外部歸因轉換 可讓您上傳轉換，並為每次點擊指派部分功勞。

如要上傳部分抵免額，請將這個欄位設為 ExternalAttributionData 物件，並提供 external_attribution_model 和 external_attribution_credit 的值。

custom_variables

自訂轉換變數的值。

Google Ads 不支援將自訂轉換變數與 wbraid 或 gbraid 搭配使用。

cart_data

你可以在 cart_data 欄位中加入 ClickConversion 的購物車資料，當中包含下列屬性：

• merchant_id：相關聯的Merchant Center 帳戶 ID。
• feed_country_code：Merchant Center 動態饋給的 ISO 3166 雙字元區域代碼。
• feed_language_code：Merchant Center 動態饋給的 ISO 639-1 語言代碼。
• local_transaction_cost：所有交易層級折扣的總和，以currency_code的ClickConversion為單位。

• items：購物車中的商品。

  items 中的每個項目都包含下列屬性：

• product_id：產品的 ID，有時稱為優惠 ID 或項目 ID。

• quantity：商品數量。

• unit_price：商品的單價。

conversion_environment

指出記錄這項轉換的環境。例如「應用程式」或「網站」。

程式碼範例

Java

private void runExample(
    GoogleAdsClient googleAdsClient,
    long customerId,
    long conversionActionId,
    String gclid,
    String gbraid,
    String wbraid,
    String conversionDateTime,
    Double conversionValue,
    Long conversionCustomVariableId,
    String conversionCustomVariableValue,
    String orderId,
    ConsentStatus adUserDataConsent)
    throws InvalidProtocolBufferException {
  // Verifies that exactly one of gclid, gbraid, and wbraid is specified, as required.
  // See https://developers.google.com/google-ads/api/docs/conversions/upload-clicks for details.
  long numberOfIdsSpecified =
      Arrays.asList(gclid, gbraid, wbraid).stream().filter(idField -> idField != null).count();
  if (numberOfIdsSpecified != 1) {
    throw new IllegalArgumentException(
        "Exactly 1 of gclid, gbraid, or wbraid is required, but "
            + numberOfIdsSpecified
            + " ID values were provided");
  }

  // Constructs the conversion action resource name from the customer and conversion action IDs.
  String conversionActionResourceName =
      ResourceNames.conversionAction(customerId, conversionActionId);

  // Creates the click conversion.
  ClickConversion.Builder clickConversionBuilder =
      ClickConversion.newBuilder()
          .setConversionAction(conversionActionResourceName)
          .setConversionDateTime(conversionDateTime)
          .setConversionValue(conversionValue)
          .setCurrencyCode("USD");

  // Sets the single specified ID field.
  if (gclid != null) {
    clickConversionBuilder.setGclid(gclid);
  } else if (gbraid != null) {
    clickConversionBuilder.setGbraid(gbraid);
  } else {
    clickConversionBuilder.setWbraid(wbraid);
  }

  if (conversionCustomVariableId != null && conversionCustomVariableValue != null) {
    // Sets the custom variable and value, if provided.
    clickConversionBuilder.addCustomVariables(
        CustomVariable.newBuilder()
            .setConversionCustomVariable(
                ResourceNames.conversionCustomVariable(customerId, conversionCustomVariableId))
            .setValue(conversionCustomVariableValue));
  }

  if (orderId != null) {
    // Sets the order ID (unique transaction ID), if provided.
    clickConversionBuilder.setOrderId(orderId);
  }

  // Sets the consent information, if provided.
  if (adUserDataConsent != null) {
    // Specifies whether user consent was obtained for the data you are uploading. See
    // https://www.google.com/about/company/user-consent-policy for details.
    clickConversionBuilder.setConsent(Consent.newBuilder().setAdUserData(adUserDataConsent));
  }
  ClickConversion clickConversion = clickConversionBuilder.build();

  // Creates the conversion upload service client.
  try (ConversionUploadServiceClient conversionUploadServiceClient =
      googleAdsClient.getLatestVersion().createConversionUploadServiceClient()) {
    // Uploads the click conversion. Partial failure should always be set to true.

    // NOTE: This request contains a single conversion as a demonstration.  However, if you have
    // multiple conversions to upload, it's best to upload multiple conversions per request
    // instead of sending a separate request per conversion. See the following for per-request
    // limits:
    // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
    UploadClickConversionsResponse response =
        conversionUploadServiceClient.uploadClickConversions(
            UploadClickConversionsRequest.newBuilder()
                .setCustomerId(Long.toString(customerId))
                .addConversions(clickConversion)
                // Enables partial failure (must be true).
                .setPartialFailure(true)
                .build());

    // Prints any partial errors returned.
    if (response.hasPartialFailureError()) {
      GoogleAdsFailure googleAdsFailure =
          ErrorUtils.getInstance().getGoogleAdsFailure(response.getPartialFailureError());
      // Constructs a protocol buffer printer that will print error details in a concise format.
      Printer errorPrinter = JsonFormat.printer().omittingInsignificantWhitespace();
      for (int operationIndex = 0;
          operationIndex < response.getResultsCount();
          operationIndex++) {
        ClickConversionResult conversionResult = response.getResults(operationIndex);
        if (ErrorUtils.getInstance().isPartialFailureResult(conversionResult)) {
          // Prints the errors for the failed operation.
          System.out.printf("Operation %d failed with the following errors:%n", operationIndex);
          for (GoogleAdsError resultError :
              ErrorUtils.getInstance().getGoogleAdsErrors(operationIndex, googleAdsFailure)) {
            // Prints the error with newlines and extra spaces removed.
            System.out.printf("  %s%n", errorPrinter.print(resultError));
          }
        } else {
          // Prints the information about the successful operation.
          StringBuilder clickInfoBuilder =
              new StringBuilder("conversion that occurred at ")
                  .append(String.format("'%s' ", conversionResult.getConversionDateTime()))
                  .append("with ");
          if (conversionResult.hasGclid()) {
            clickInfoBuilder.append(String.format("gclid '%s'", conversionResult.getGclid()));
          } else if (!conversionResult.getGbraid().isEmpty()) {
            clickInfoBuilder.append(String.format("gbraid '%s'", conversionResult.getGbraid()));
          } else if (!conversionResult.getWbraid().isEmpty()) {
            clickInfoBuilder.append(String.format("wbraid '%s'", conversionResult.getWbraid()));
          } else {
            clickInfoBuilder.append("no click ID");
          }
          System.out.printf("Operation %d for %s succeeded.%n", operationIndex, clickInfoBuilder);
        }
      }
    }
  }
}
UploadOfflineConversion.java
      

C#

public void Run(GoogleAdsClient client, long customerId, long conversionActionId,
    string gclid, string gbraid, string wbraid, string conversionTime,
    double conversionValue, ConsentStatus? adUserDataConsent)
{
    // Get the ConversionActionService.
    ConversionUploadServiceClient conversionUploadService =
        client.GetService(Services.V20.ConversionUploadService);

    // Creates a click conversion by specifying currency as USD.
    ClickConversion clickConversion = new ClickConversion()
    {
        ConversionAction = ResourceNames.ConversionAction(customerId, conversionActionId),
        ConversionValue = conversionValue,
        ConversionDateTime = conversionTime,
        CurrencyCode = "USD",
    };

    // Sets the consent information, if provided.
    if (adUserDataConsent != null)
    {
        // Specifies whether user consent was obtained for the data you are uploading. See
        // https://www.google.com/about/company/user-consent-policy
        // for details.
        clickConversion.Consent = new Consent()
        {
            AdUserData = (ConsentStatus)adUserDataConsent
        };
    }

    // Verifies that exactly one of gclid, gbraid, and wbraid is specified, as required.
    // See https://developers.google.com/google-ads/api/docs/conversions/upload-clicks
    // for details.
    string[] ids = { gclid, gbraid, wbraid };
    int idCount = ids.Where(id => !string.IsNullOrEmpty(id)).Count();

    if (idCount != 1)
    {
        throw new ArgumentException($"Exactly 1 of gclid, gbraid, or wbraid is " +
            $"required, but {idCount} ID values were provided");
    }

    // Sets the single specified ID field.
    if (!string.IsNullOrEmpty(gclid))
    {
        clickConversion.Gclid = gclid;
    }
    else if (!string.IsNullOrEmpty(wbraid))
    {
        clickConversion.Wbraid = wbraid;
    }
    else if (!string.IsNullOrEmpty(gbraid))
    {
        clickConversion.Gbraid = gbraid;
    }

    try
    {
        // Issues a request to upload the click conversion.
        UploadClickConversionsResponse response =
            conversionUploadService.UploadClickConversions(
                new UploadClickConversionsRequest()
                {
                    CustomerId = customerId.ToString(),
                    Conversions = { clickConversion },
                    PartialFailure = true,
                    ValidateOnly = false
                });

        // Prints the result.
        ClickConversionResult uploadedClickConversion = response.Results[0];
        Console.WriteLine($"Uploaded conversion that occurred at " +
            $"'{uploadedClickConversion.ConversionDateTime}' from Google " +
            $"Click ID '{uploadedClickConversion.Gclid}' to " +
            $"'{uploadedClickConversion.ConversionAction}'.");
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
UploadOfflineConversion.cs
      

PHP

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $conversionActionId,
    ?string $gclid,
    ?string $gbraid,
    ?string $wbraid,
    ?string $orderId,
    string $conversionDateTime,
    float $conversionValue,
    ?string $conversionCustomVariableId,
    ?string $conversionCustomVariableValue,
    ?int $adUserDataConsent
) {
    // Verifies that exactly one of gclid, gbraid, and wbraid is specified, as required.
    // See https://developers.google.com/google-ads/api/docs/conversions/upload-clicks for details.
    $nonNullFields = array_filter(
        [$gclid, $gbraid, $wbraid],
        function ($field) {
            return !is_null($field);
        }
    );
    if (count($nonNullFields) !== 1) {
        throw new \UnexpectedValueException(
            sprintf(
                "Exactly 1 of gclid, gbraid or wbraid is required, but %d ID values were "
                . "provided",
                count($nonNullFields)
            )
        );
    }

    // Creates a click conversion by specifying currency as USD.
    $clickConversion = new ClickConversion([
        'conversion_action' =>
            ResourceNames::forConversionAction($customerId, $conversionActionId),
        'conversion_value' => $conversionValue,
        'conversion_date_time' => $conversionDateTime,
        'currency_code' => 'USD'
    ]);
    // Sets the single specified ID field.
    if (!is_null($gclid)) {
        $clickConversion->setGclid($gclid);
    } elseif (!is_null($gbraid)) {
        $clickConversion->setGbraid($gbraid);
    } else {
        $clickConversion->setWbraid($wbraid);
    }

    if (!is_null($conversionCustomVariableId) && !is_null($conversionCustomVariableValue)) {
        $clickConversion->setCustomVariables([new CustomVariable([
            'conversion_custom_variable' => ResourceNames::forConversionCustomVariable(
                $customerId,
                $conversionCustomVariableId
            ),
            'value' => $conversionCustomVariableValue
        ])]);
    }
    // Sets the consent information, if provided.
    if (!empty($adUserDataConsent)) {
        // Specifies whether user consent was obtained for the data you are uploading. See
        // https://www.google.com/about/company/user-consent-policy for details.
        $clickConversion->setConsent(new Consent(['ad_user_data' => $adUserDataConsent]));
    }

    if (!empty($orderId)) {
        // Sets the order ID (unique transaction ID), if provided.
        $clickConversion->setOrderId($orderId);
    }

    // Issues a request to upload the click conversion.
    $conversionUploadServiceClient = $googleAdsClient->getConversionUploadServiceClient();
    /** @var UploadClickConversionsResponse $response */
    // NOTE: This request contains a single conversion as a demonstration.  However, if you have
    // multiple conversions to upload, it's best to upload multiple conversions per request
    // instead of sending a separate request per conversion. See the following for per-request
    // limits:
    // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
    $response = $conversionUploadServiceClient->uploadClickConversions(
        // Uploads the click conversion. Partial failure should always be set to true.
        UploadClickConversionsRequest::build($customerId, [$clickConversion], true)
    );

    // Prints the status message if any partial failure error is returned.
    // Note: The details of each partial failure error are not printed here, you can refer to
    // the example HandlePartialFailure.php to learn more.
    if ($response->hasPartialFailureError()) {
        printf(
            "Partial failures occurred: '%s'.%s",
            $response->getPartialFailureError()->getMessage(),
            PHP_EOL
        );
    } else {
        // Prints the result if exists.
        /** @var ClickConversionResult $uploadedClickConversion */
        $uploadedClickConversion = $response->getResults()[0];
        printf(
            "Uploaded click conversion that occurred at '%s' from Google Click ID '%s' " .
            "to '%s'.%s",
            $uploadedClickConversion->getConversionDateTime(),
            $uploadedClickConversion->getGclid(),
            $uploadedClickConversion->getConversionAction(),
            PHP_EOL
        );
    }
}
UploadOfflineConversion.php
      

Python

def main(
    client,
    customer_id,
    conversion_action_id,
    gclid,
    conversion_date_time,
    conversion_value,
    conversion_custom_variable_id,
    conversion_custom_variable_value,
    gbraid,
    wbraid,
    order_id,
    ad_user_data_consent,
):
    """Creates a click conversion with a default currency of USD.

    Args:
        client: An initialized GoogleAdsClient instance.
        customer_id: The client customer ID string.
        conversion_action_id: The ID of the conversion action to upload to.
        gclid: The Google Click Identifier ID. If set, the wbraid and gbraid
            parameters must be None.
        conversion_date_time: The the date and time of the conversion (should be
            after the click time). The format is 'yyyy-mm-dd hh:mm:ss+|-hh:mm',
            e.g. '2021-01-01 12:32:45-08:00'.
        conversion_value: The conversion value in the desired currency.
        conversion_custom_variable_id: The ID of the conversion custom
            variable to associate with the upload.
        conversion_custom_variable_value: The str value of the conversion custom
            variable to associate with the upload.
        gbraid: The GBRAID for the iOS app conversion. If set, the gclid and
            wbraid parameters must be None.
        wbraid: The WBRAID for the iOS app conversion. If set, the gclid and
            gbraid parameters must be None.
        order_id: The order ID for the click conversion.
        ad_user_data_consent: The ad user data consent for the click.
    """
    click_conversion = client.get_type("ClickConversion")
    conversion_upload_service = client.get_service("ConversionUploadService")
    conversion_action_service = client.get_service("ConversionActionService")
    click_conversion.conversion_action = (
        conversion_action_service.conversion_action_path(
            customer_id, conversion_action_id
        )
    )

    # Sets the single specified ID field.
    if gclid:
        click_conversion.gclid = gclid
    elif gbraid:
        click_conversion.gbraid = gbraid
    else:
        click_conversion.wbraid = wbraid

    click_conversion.conversion_value = float(conversion_value)
    click_conversion.conversion_date_time = conversion_date_time
    click_conversion.currency_code = "USD"

    if conversion_custom_variable_id and conversion_custom_variable_value:
        conversion_custom_variable = client.get_type("CustomVariable")
        conversion_custom_variable.conversion_custom_variable = (
            conversion_upload_service.conversion_custom_variable_path(
                customer_id, conversion_custom_variable_id
            )
        )
        conversion_custom_variable.value = conversion_custom_variable_value
        click_conversion.custom_variables.append(conversion_custom_variable)

    if order_id:
        click_conversion.order_id = order_id

    # Sets the consent information, if provided.
    if ad_user_data_consent:
        # Specifies whether user consent was obtained for the data you are
        # uploading. For more details, see:
        # https://www.google.com/about/company/user-consent-policy
        click_conversion.consent.ad_user_data = client.enums.ConsentStatusEnum[
            ad_user_data_consent
        ]

    # Uploads the click conversion. Partial failure must be set to True here.
    #
    # NOTE: This request only uploads a single conversion, but if you have
    # multiple conversions to upload, it's most efficient to upload them in a
    # single request. See the following for per-request limits for reference:
    # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
    request = client.get_type("UploadClickConversionsRequest")
    request.customer_id = customer_id
    request.conversions.append(click_conversion)
    request.partial_failure = True
    conversion_upload_response = (
        conversion_upload_service.upload_click_conversions(
            request=request,
        )
    )
    uploaded_click_conversion = conversion_upload_response.results[0]
    print(
        f"Uploaded conversion that occurred at "
        f'"{uploaded_click_conversion.conversion_date_time}" from '
        f'Google Click ID "{uploaded_click_conversion.gclid}" '
        f'to "{uploaded_click_conversion.conversion_action}"'
    )
upload_offline_conversion.py
      

小茹

def upload_offline_conversion(
  customer_id,
  conversion_action_id,
  gclid,
  gbraid,
  wbraid,
  conversion_date_time,
  conversion_value,
  conversion_custom_variable_id,
  conversion_custom_variable_value,
  ad_user_data_consent)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  # Verifies that exactly one of gclid, gbraid, and wbraid is specified, as required.
  # See https://developers.google.com/google-ads/api/docs/conversions/upload-clicks for details.
  identifiers_specified = [gclid, gbraid, wbraid].reject {|v| v.nil?}.count
  if identifiers_specified != 1
    raise "Must specify exactly one of GCLID, GBRAID, and WBRAID. " \
      "#{identifiers_specified} values were provided."
  end

  click_conversion = client.resource.click_conversion do |cc|
    cc.conversion_action = client.path.conversion_action(customer_id, conversion_action_id)
    # Sets the single specified ID field.
    if !gclid.nil?
      cc.gclid = gclid
    elsif !gbraid.nil?
      cc.gbraid = gbraid
    else
      cc.wbraid = wbraid
    end
    cc.conversion_value = conversion_value.to_f
    cc.conversion_date_time = conversion_date_time
    cc.currency_code = 'USD'
    if conversion_custom_variable_id && conversion_custom_variable_value
      cc.custom_variables << client.resource.custom_variable do |cv|
        cv.conversion_custom_variable = client.path.conversion_custom_variable(
          customer_id, conversion_custom_variable_id)
        cv.value = conversion_custom_variable_value
      end
    end
    # Sets the consent information, if provided.
    unless ad_user_data_consent.nil?
      cc.consent = client.resource.consent do |c|
        # Specifies whether user consent was obtained for the data you are
        # uploading. For more details, see:
        # https://www.google.com/about/company/user-consent-policy
        c.ad_user_data = ad_user_data_consent
      end
    end
  end

  response = client.service.conversion_upload.upload_click_conversions(
    customer_id: customer_id,
    # NOTE: This request contains a single conversion as a demonstration.
    # However, if you have multiple conversions to upload, it's best to upload
    # multiple conversions per request instead of sending a separate request per
    # conversion. See the following for per-request limits:
    # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
    conversions: [click_conversion],
    partial_failure: true,
  )
  if response.partial_failure_error.nil?
    result = response.results.first
    puts "Uploaded conversion that occurred at #{result.conversion_date_time} " \
      "from Google Click ID #{result.gclid} to #{result.conversion_action}."
  else
    failures = client.decode_partial_failure_error(response.partial_failure_error)
    puts "Request failed. Failure details:"
    failures.each do |failure|
      failure.errors.each do |error|
        puts "\t#{error.error_code.error_code}: #{error.message}"
      end
    end
  end
end
upload_offline_conversion.rb
      

Perl

sub upload_offline_conversion {
  my (
    $api_client,                    $customer_id,
    $conversion_action_id,          $gclid,
    $gbraid,                        $wbraid,
    $conversion_date_time,          $conversion_value,
    $conversion_custom_variable_id, $conversion_custom_variable_value,
    $order_id,                      $ad_user_data_consent
  ) = @_;

  # Verify that exactly one of gclid, gbraid, and wbraid is specified, as required.
  # See https://developers.google.com/google-ads/api/docs/conversions/upload-clicks for details.
  my $number_of_ids_specified = grep { defined $_ } ($gclid, $gbraid, $wbraid);
  if ($number_of_ids_specified != 1) {
    die sprintf "Exactly 1 of gclid, gbraid, or wbraid is required, " .
      "but %d ID values were provided.\n",
      $number_of_ids_specified;
  }

  # Create a click conversion by specifying currency as USD.
  my $click_conversion =
    Google::Ads::GoogleAds::V20::Services::ConversionUploadService::ClickConversion
    ->new({
      conversionAction =>
        Google::Ads::GoogleAds::V20::Utils::ResourceNames::conversion_action(
        $customer_id, $conversion_action_id
        ),
      conversionDateTime => $conversion_date_time,
      conversionValue    => $conversion_value,
      currencyCode       => "USD"
    });

  # Set the single specified ID field.
  if (defined $gclid) {
    $click_conversion->{gclid} = $gclid;
  } elsif (defined $gbraid) {
    $click_conversion->{gbraid} = $gbraid;
  } else {
    $click_conversion->{wbraid} = $wbraid;
  }

  if ($conversion_custom_variable_id && $conversion_custom_variable_value) {
    $click_conversion->{customVariables} = [
      Google::Ads::GoogleAds::V20::Services::ConversionUploadService::CustomVariable
        ->new({
          conversionCustomVariable =>
            Google::Ads::GoogleAds::V20::Utils::ResourceNames::conversion_custom_variable(
            $customer_id, $conversion_custom_variable_id
            ),
          value => $conversion_custom_variable_value
        })];
  }

  if (defined $order_id) {
    # Set the order ID (unique transaction ID), if provided.
    $click_conversion->{orderId} = $order_id;
  }

  # Set the consent information, if provided.
  if ($ad_user_data_consent) {
    # Specify whether user consent was obtained for the data you are uploading.
    # See https://www.google.com/about/company/user-consent-policy for details.
    $click_conversion->{consent} =
      Google::Ads::GoogleAds::V20::Common::Consent->new({
        adUserData => $ad_user_data_consent
      });
  }

  # Issue a request to upload the click conversion. Partial failure should
  # always be set to true.
  #
  # NOTE: This request contains a single conversion as a demonstration.
  # However, if you have multiple conversions to upload, it's best to
  # upload multiple conversions per request instead of sending a separate
  # request per conversion. See the following for per-request limits:
  # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
  my $upload_click_conversions_response =
    $api_client->ConversionUploadService()->upload_click_conversions({
      customerId     => $customer_id,
      conversions    => [$click_conversion],
      partialFailure => "true"
    });

  # Print any partial errors returned.
  if ($upload_click_conversions_response->{partialFailureError}) {
    printf "Partial error encountered: '%s'.\n",
      $upload_click_conversions_response->{partialFailureError}{message};
  }

  # Print the result if valid.
  my $uploaded_click_conversion =
    $upload_click_conversions_response->{results}[0];
  if (%$uploaded_click_conversion) {
    printf
      "Uploaded conversion that occurred at '%s' from Google Click ID '%s' " .
      "to the conversion action with resource name '%s'.\n",
      $uploaded_click_conversion->{conversionDateTime},
      $uploaded_click_conversion->{gclid},
      $uploaded_click_conversion->{conversionAction};
  }

  return 1;
}
upload_offline_conversion.pl
      

curl

# This code example uploads a click conversion.
#
# Variables:
#   API_VERSION,
#   CUSTOMER_ID,
#   DEVELOPER_TOKEN,
#   MANAGER_CUSTOMER_ID,
#   OAUTH2_ACCESS_TOKEN:
#     See https://developers.google.com/google-ads/api/rest/auth#request_headers
#     for details.
#
#   CONVERSION_ACTION_RESOURCE_NAME: Resource name of the conversion action
#     associated with this conversion.
#   GCLID: The Google click ID (gclid) associated with this conversion.
#   CONVERSION_VALUE: The value of the conversion for the advertiser.
#   CONVERSION_DATE_TIME: The date time at which the conversion occurred. The
#     format is "yyyy-mm-dd hh:mm:ss+|-hh:mm", for example,
#     "2019-01-01 12:32:45-08:00".
#   CURRENCY_CODE: The currency code of the conversion value. This is the
#     ISO 4217 3-character currency code. For example: USD, EUR.
#   CONVERSION_CUSTOM_VARIABLE: The name of the conversion custom variable.
#   CONVERSION_CUSTOM_VARIABLE_VALUE: The value of the conversion custom
#     variable.
#   ORDER_ID: The order ID of the conversion.
curl -f --request POST \
"https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}:uploadClickConversions" \
--header "Content-Type: application/json" \
--header "developer-token: ${DEVELOPER_TOKEN}" \
--header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
--header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
--data @- <<EOF
{
  "conversions": [
    {
      "conversionAction": "${CONVERSION_ACTION_RESOURCE_NAME}",
      "gclid": "${GCLID}",
      "conversionValue": ${CONVERSION_VALUE},
      "conversionDateTime": "${CONVERSION_DATE_TIME}",
      "currencyCode": "${CURRENCY_CODE}",
      "customVariables": [
        {
          "conversionCustomVariable": "${CONVERSION_CUSTOM_VARIABLE}",
          "value": "${CONVERSION_CUSTOM_VARIABLE_VALUE}"
        }
      ],
      "orderId": "${ORDER_ID}",
      "consent": {
        "adUserData": "GRANTED"
      }
    }
  ],
  "partialFailure": true
}
EOF
upload_offline_conversion.sh
      

疑難排解

離線資料診斷功能提供單一資源，可供您持續查看上傳資料的整體健康狀態。不過，在導入期間，您可以利用本節資訊，調查回應的 partial_failure_error 欄位中回報的任何錯誤。

上傳轉換動作時，最常見的錯誤是授權錯誤，例如 USER_PERMISSION_DENIED。請仔細檢查，要求中的客戶 ID 是否已設為擁有轉換動作的 Google Ads 轉換客戶。如需更多詳細資料，請參閱授權指南，並參閱常見錯誤指南，瞭解如何偵錯這些不同錯誤。

排解常見錯誤

錯誤
INVALID_CONVERSION_ACTION_TYPE	指定的轉換動作具有不適合上傳點擊轉換的類型。確認上傳要求中指定的 ConversionAction 類型為 UPLOAD_CLICKS。
NO_CONVERSION_ACTION_FOUND	指定的轉換動作未啟用，或上傳 customer_id 中找不到該動作。擷取轉換設定的相關資訊，確認上傳的轉換動作已啟用，且屬於上傳要求的 customer_id。
TOO_RECENT_CONVERSION_ACTION	轉換動作是新建立的。建立動作後，請等待至少 6 小時，再重試失敗的轉換。
INVALID_CUSTOMER_FOR_CLICK	要求的 customer_id 與點擊時的 Google Ads API 轉換帳戶客戶 ID 不同。將要求更新為正確的客戶。customer_id
EVENT_NOT_FOUND	Google Ads 找不到點擊 ID 和 customer_id 的組合。請詳閱customer_id的規定，並確認您是使用正確的 Google Ads 帳戶上傳。
DUPLICATE_CLICK_CONVERSION_IN_REQUEST	要求中的多個轉換具有相同的點擊 ID、conversion_date_time 和 conversion_action 組合。從要求中移除重複的轉換。
CLICK_CONVERSION_ALREADY_EXISTS	先前已上傳過含有相同點擊 ID、conversion_date_time 和 conversion_action 組合的轉換資料。如果您是重試上傳，且先前已成功上傳這項轉換，請忽略這則錯誤訊息。如要新增轉換 (先前已上傳轉換)，請調整 conversion_date_time 的 ClickConversion，避免重複上傳先前已上傳的轉換。
EVENT_NOT_FOUND	Google Ads 找不到點擊 ID 和 customer_id 的組合。請詳閱customer_id的規定，並確認您是使用正確的 Google Ads 帳戶上傳。
EXPIRED_EVENT	匯入的點擊發生在 click_through_lookback_window_days 欄位指定的時間範圍之前。click_through_lookback_window_days 回溯期變更只會影響變更後記錄的點擊次數，因此變更回溯期無法解決特定點擊的錯誤。視情況將 conversion_action 變更為回溯期較長的其他動作。
CONVERSION_PRECEDES_EVENT	conversion_date_time早於點擊的日期和時間。將 conversion_date_time 更新為較晚的值。
GBRAID_WBRAID_BOTH_SET	ClickConversion 的值已設為 gbraid 和 wbraid。更新轉換，只使用一個點擊 ID，並確保您未將多個點擊合併為同一個轉換。每次點擊只會有一個點擊 ID。
VALUE_MUST_BE_UNSET	請檢查 location，判斷下列哪個問題導致錯誤。 GoogleAdsError ClickConversion 已為 gclid 設有值，且至少設有 gbraid 或 wbraid 其中一個值。更新轉換，只使用一個點擊 ID，並確保您未將多個點擊合併為同一個轉換。每次點擊只會有一個點擊 ID。 ClickConversion 已為 gbraid 或 wbraid 設定值，且具有 custom_variables 的值。如果轉換含有 gbraid 或 wbraid 點擊 ID，Google Ads 就不支援自訂變數。取消設定轉換的 custom_variables 欄位。

報表中的轉換

上傳的轉換會反映在原始點擊的曝光日期報表中，而非上傳要求日期或conversion_date_timeClickConversion日期。

匯入的轉換統計資料最多可能要過 3 小時，才會顯示在 Google Ads 帳戶中，並採用最終點擊歸因。如果是其他搜尋歸因模式，則可能需要超過 3 小時。詳情請參閱資料更新間隔指南。