Track budget performance

Page Summary

• Campaign budget performance statistics can be retrieved by selecting metric fields of campaign_budget in a GAQL query.

• By default, performance statistics are aggregated at the budget level, providing one row per budget.

• Using segment fields in a GAQL query can result in more than one row per campaign budget.

• A GAQL query can be used to retrieve conversion performance of a single budget by filtering on its ID.

You can retrieve the performance statistics for your campaign budgets by selecting metric fields of campaign_budget in a GAQL query. By default, all statistics are aggregated at the budget level, one row per budget. If segment fields are used, you may get more than one row per budget. See segmentation for details.

Query budget metrics

The following GAQL query retrieves conversion performance of a single budget, filtering on its ID:

SELECT
  segments.conversion_action,
  metrics.value_per_conversion
FROM campaign_budget
WHERE campaign_budget.id = campaign_budget_id

Note: Starting in v24, campaign_budget cannot be segmented by segments.ad_sub_network_type. In addition, when segmenting campaign_budget queries by segments.date (or segmenting campaign queries with campaign_budget attributes by segments.date, segments.week, or segments.hour), the WHERE clause date range must fall within the 37-month lookback window. Queries older than 37 months return DateRangeError.REQUESTED_DATE_GRANULARITY_NOT_SUPPORTED.