ValueTrack Parameters for Upgraded URLs

AI-generated Key Takeaways

• The {ignore} parameter helps reduce redundant crawling by signaling Googlebot to disregard URL variations after a certain point.

• {lpurl}, {lpurl+2}, and {lpurl+3} parameters store the final page URL with varying degrees of escaping, while {unescapedurl} provides the raw URL.

• For detailed guidance, refer to resources on dynamic tracking URLs and available ValueTrack parameters.

• Feed-based extensions are transitioning to Asset-based extensions; utilize {extensionid} instead of {feeditemid} for Asset-based extension targeting.

The following ValueTrack parameters can be used with Upgraded URLs:

• {ignore}: This parameter can be inserted in a final URL to indicate that the subsequent part of the URL does not alter content. You can use this parameter to reduce the amount of crawl activity on the URL.

  For example, if you have a final URL like: http://cars.example.com/sedan{ignore}?promocode=NYC123&udv={device}

  This tells Google that the content of the page is determined only by http://cars.example.com/sedan and the page need not be re-crawled for any changes in promocode, or different instantiations of {device}.

• {lpurl}, {lpurl+2}, {lpurl+3}: These parameters are initialized with the final page URL, escaped as per standard URL specifications. For example, {lpurl+2} means the final URL will be escaped twice. If you need the unescaped URL, you can use {unescapedurl} instead. This is supported only in tracking URLs.

For more details on these parameters, see

• Use dynamic tracking URLs

• Available ValueTrack parameters

Note: Feed-based extensions are being replaced by Asset-based extensions. Instead of {feeditemid}, use {extensionid} to point to an Asset-based extension.