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/enums/conversion_action_type.proto

--- v23/enums/conversion_action_type.proto  2026-05-07 23:35:45.000000000 +0000
+++ v24/enums/conversion_action_type.proto  2026-05-07 23:27:00.000000000 +0000
@@ -1,194 +1,230 @@
 // Copyright 2026 Google LLC
 //
 // Licensed under the Apache License, Version 2.0 (the "License");
 // you may not use this file except in compliance with the License.
 // You may obtain a copy of the License at
 //
 //     http://www.apache.org/licenses/LICENSE-2.0
 //
 // Unless required by applicable law or agreed to in writing, software
 // distributed under the License is distributed on an "AS IS" BASIS,
 // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
 // See the License for the specific language governing permissions and
 // limitations under the License.

 syntax = "proto3";

-package google.ads.googleads.v23.enums;
+package google.ads.googleads.v24.enums;

-option csharp_namespace = "Google.Ads.GoogleAds.V23.Enums";
-option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v23/enums;enums";
+option csharp_namespace = "Google.Ads.GoogleAds.V24.Enums";
+option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v24/enums;enums";
 option java_multiple_files = true;
 option java_outer_classname = "ConversionActionTypeProto";
-option java_package = "com.google.ads.googleads.v23.enums";
+option java_package = "com.google.ads.googleads.v24.enums";
 option objc_class_prefix = "GAA";
-option php_namespace = "Google\\Ads\\GoogleAds\\V23\\Enums";
-option ruby_package = "Google::Ads::GoogleAds::V23::Enums";
+option php_namespace = "Google\\Ads\\GoogleAds\\V24\\Enums";
+option ruby_package = "Google::Ads::GoogleAds::V24::Enums";

 // Proto file describing conversion action type.

 // Container for enum describing possible types of a conversion action.
 message ConversionActionTypeEnum {
   // Possible types of a conversion action.
   enum ConversionActionType {
     // Not specified.
     UNSPECIFIED = 0;

     // Used for return value only. Represents value unknown in this version.
     UNKNOWN = 1;

     // Conversions that occur when a user clicks on an ad's call extension.
     AD_CALL = 2;

     // Conversions that occur when a user on a mobile device clicks a phone
     // number.
     CLICK_TO_CALL = 3;

     // Conversions that occur when a user downloads a mobile app from the Google
     // Play Store.
     GOOGLE_PLAY_DOWNLOAD = 4;

     // Conversions that occur when a user makes a purchase in an app through
     // Android billing.
     GOOGLE_PLAY_IN_APP_PURCHASE = 5;

     // Call conversions that are tracked by the advertiser and uploaded.
     UPLOAD_CALLS = 6;

     // Conversions that are tracked by the advertiser and uploaded with
     // attributed clicks.
     UPLOAD_CLICKS = 7;

     // Conversions that occur on a webpage.
     WEBPAGE = 8;

     // Conversions that occur when a user calls a dynamically-generated phone
     // number from an advertiser's website.
     WEBSITE_CALL = 9;

     // Store Sales conversion based on first-party or third-party merchant
     // data uploads.
     // Only customers on the allowlist can use store sales direct upload types.
     STORE_SALES_DIRECT_UPLOAD = 10;

     // Store Sales conversion based on first-party or third-party merchant
     // data uploads and/or from in-store purchases using cards from payment
     // networks.
     // Only customers on the allowlist can use store sales types.
     // Read only.
     STORE_SALES = 11;

     // Android app first open conversions tracked through Firebase.
     FIREBASE_ANDROID_FIRST_OPEN = 12;

     // Android app in app purchase conversions tracked through Firebase.
     FIREBASE_ANDROID_IN_APP_PURCHASE = 13;

     // Android app custom conversions tracked through Firebase.
     FIREBASE_ANDROID_CUSTOM = 14;

     // iOS app first open conversions tracked through Firebase.
     FIREBASE_IOS_FIRST_OPEN = 15;

     // iOS app in app purchase conversions tracked through Firebase.
     FIREBASE_IOS_IN_APP_PURCHASE = 16;

     // iOS app custom conversions tracked through Firebase.
     FIREBASE_IOS_CUSTOM = 17;

     // Android app first open conversions tracked through Third Party App
     // Analytics.
     THIRD_PARTY_APP_ANALYTICS_ANDROID_FIRST_OPEN = 18;

     // Android app in app purchase conversions tracked through Third Party App
     // Analytics.
     THIRD_PARTY_APP_ANALYTICS_ANDROID_IN_APP_PURCHASE = 19;

     // Android app custom conversions tracked through Third Party App Analytics.
     THIRD_PARTY_APP_ANALYTICS_ANDROID_CUSTOM = 20;

     // iOS app first open conversions tracked through Third Party App Analytics.
     THIRD_PARTY_APP_ANALYTICS_IOS_FIRST_OPEN = 21;

     // iOS app in app purchase conversions tracked through Third Party App
     // Analytics.
     THIRD_PARTY_APP_ANALYTICS_IOS_IN_APP_PURCHASE = 22;

     // iOS app custom conversions tracked through Third Party App Analytics.
     THIRD_PARTY_APP_ANALYTICS_IOS_CUSTOM = 23;

     // Conversions that occur when a user pre-registers a mobile app from the
     // Google Play Store. Read only.
     ANDROID_APP_PRE_REGISTRATION = 24;

     // Conversions that track all Google Play downloads which aren't tracked
     // by an app-specific type. Read only.
     ANDROID_INSTALLS_ALL_OTHER_APPS = 25;

     // Floodlight activity that counts the number of times that users have
     // visited a particular webpage after seeing or clicking on one of
     // an advertiser's ads. Read only.
     FLOODLIGHT_ACTION = 26;

     // Floodlight activity that tracks the number of sales made or the number
     // of items purchased. Can also capture the total value of each sale.
     // Read only.
     FLOODLIGHT_TRANSACTION = 27;

     // Conversions that track local actions from Google's products and
     // services after interacting with an ad. Read only.
     GOOGLE_HOSTED = 28;

     // Conversions reported when a user submits a lead form. Read only.
     LEAD_FORM_SUBMIT = 29;

     // Deprecated: The Salesforce integration ended on May 31, 2025.
     // See
     // [Legacy Salesforce integration for conversions upgrade
     // FAQ](//support.google.com/google-ads/answer/14728349).
     SALESFORCE = 30 [deprecated = true];

     // Conversions imported from Search Ads 360 Floodlight data. Read only.
     SEARCH_ADS_360 = 31;

     // Call conversions that occur on Smart campaign Ads without call tracking
     // setup, using Smart campaign custom criteria. Read only.
     SMART_CAMPAIGN_AD_CLICKS_TO_CALL = 32;

     // The user clicks on a call element within Google Maps. Smart campaign
     // only. Read only.
     SMART_CAMPAIGN_MAP_CLICKS_TO_CALL = 33;

     // The user requests directions to a business location within Google Maps.
     // Smart campaign only. Read only.
     SMART_CAMPAIGN_MAP_DIRECTIONS = 34;

     // Call conversions that occur on Smart campaign Ads with call tracking
     // setup, using Smart campaign custom criteria. Read only.
     SMART_CAMPAIGN_TRACKED_CALLS = 35;

     // Conversions that occur when a user visits an advertiser's retail store.
     // Read only.
     STORE_VISITS = 36;

     // Conversions created from website events (such as form submissions or page
     // loads), that don't use individually coded event snippets. Read only.
     WEBPAGE_CODELESS = 37;

     // Conversions that come from linked Universal Analytics goals. Universal
     // Analytics is sunset, and has been replaced by Google Analytics.
     UNIVERSAL_ANALYTICS_GOAL = 38;

     // Conversions that come from linked Universal Analytics transactions.
     // Universal Analytics is sunset, and has been replaced by Google Analytics.
     UNIVERSAL_ANALYTICS_TRANSACTION = 39;

     // Conversions that come from linked Google Analytics custom event
     // conversions.
     GOOGLE_ANALYTICS_4_CUSTOM = 40;

     // Conversions that come from linked Google Analytics purchase
     // conversions.
     GOOGLE_ANALYTICS_4_PURCHASE = 41;
+
+    // Conversions that come from linked Google Analytics generate lead
+    // conversions.
+    GOOGLE_ANALYTICS_4_GENERATE_LEAD = 42;
+
+    // Conversions that come from linked Google Analytics qualify lead
+    // conversions.
+    GOOGLE_ANALYTICS_4_QUALIFY_LEAD = 43;
+
+    // Conversions that come from linked Google Analytics close convert lead
+    // conversions.
+    GOOGLE_ANALYTICS_4_CLOSE_CONVERT_LEAD = 44;
+
+    // Conversions that come from linked Firebase Android generate lead
+    // conversions.
+    FIREBASE_ANDROID_GENERATE_LEAD = 45;
+
+    // Conversions that come from linked Firebase Android qualify lead
+    // conversions.
+    FIREBASE_ANDROID_QUALIFY_LEAD = 46;
+
+    // Conversions that come from linked Firebase Android close convert lead
+    // conversions.
+    FIREBASE_ANDROID_CLOSE_CONVERT_LEAD = 47;
+
+    // Conversions that come from linked Firebase iOS generate lead
+    // conversions.
+    FIREBASE_IOS_GENERATE_LEAD = 48;
+
+    // Conversions that come from linked Firebase iOS qualify lead
+    // conversions.
+    FIREBASE_IOS_QUALIFY_LEAD = 49;
+
+    // Conversions that come from linked Firebase iOS close convert lead
+    // conversions.
+    FIREBASE_IOS_CLOSE_CONVERT_LEAD = 50;
   }
 }
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/enums/conversion_action_type.proto
