AI-generated Key Takeaways
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Algorithm Rules utilize various impression signals to optimize ad delivery.
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These signals include factors such as time and day, device type, ad position, and operating system.
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Mobile model, exchange, environment, geographic location (country, city), browser, and creative dimensions are also considered as impression signals.
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Each signal type is stored within specific fields of the comparison value for evaluation in Algorithm Rules.
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Detailed information about each signal and its corresponding value field can be found in the provided table and linked documentation.
Supported impression signals for Algorithm Rules.
| Enums | |
|---|---|
IMPRESSION_SIGNAL_UNSPECIFIED |
Unknown signal. |
DAY_AND_TIME |
The day of the week and hour of day the impression was made using browser's local time zone. Value is stored in the dayAndTimeValue field of the comparison value. |
DEVICE_TYPE |
Device type. Value is stored in the deviceTypeValue field of the comparison value. |
AD_POSITION |
Ad position. Value is stored in the onScreenPositionValue field of the comparison value. |
OPERATING_SYSTEM_ID |
The operating system identifier. Value is stored in the int64Value field of the comparison value. |
MOBILE_MODEL_ID |
The mobile model identifier. Value is stored in the int64Value field of the comparison value. |
EXCHANGE |
Exchange. Value is stored in the exchangeValue field of the comparison value. |
ENVIRONMENT |
Serving environment. Value is stored in the environmentValue field of the comparison value. |
COUNTRY_ID |
The country or region identifier. Value is stored in the int64Value field of the comparison value. |
CITY_ID |
The city identifier. Value is stored in the int64Value field of the comparison value. |
BROWSER_ID |
The browser identifier. Value is stored in the int64Value field of the comparison value. |
CREATIVE_DIMENSION |
Creative height and width in pixels. Value is stored in the creativeDimensionValue field of the comparison value. |