AI-generated Key Takeaways
-
In Performance Max campaigns, ValueTrack parameters can be used with
tracking_templates,final_urls, or custom parameters. -
The
{network}ValueTrack parameter is supported and returns "x" for all clicks, indicating Performance Max campaigns. -
Some ValueTrack parameters like
{ifsearch:[value]},{ifcontent:[value]},[ifpla:[value]and[iflia:[value]evaluate to false in Performance Max campaigns. -
Certain ValueTrack parameters such as
{carrier},{ifauto:[value]},{copy},{city},{keyword.},{localbusiness.}, and{lb.}are deprecated. -
While many ValueTrack parameters are supported, specific inventory type statistics are not provided.
In Performance Max,
ValueTrack parameters can be
use alongside tracking_templates, final_urls, or custom parameters at the
asset group and campaign levels.
You can also see
How ValueTrack parameters map between the Google Ads UI and
Google Ads API.
The following table summarizes supported and
unsupported ValueTrack parameters for Performance Max campaigns.
Learn more.
| ValueTrack parameter | Supported |
|---|---|
{campaignid} |
|
{adgroupid} |
|
{feeditemid} |
|
{targetid} |
|
{loc_interest_ms} |
|
{loc_physical_ms} |
|
{matchtype} |
|
{network} |
1 |
{device} |
|
{devicemodel} |
|
{carrier} |
(deprecated) |
{ifmobile:[value]} |
|
{ifnotmobile:[value]} |
|
{ifsearch:[value]} |
Evaluates to false |
{ifcontent:[value]} |
Evaluates to false |
{ifauto:[value]} |
(deprecated) |
{ifautolp:[value]} |
|
[ifpla:[value]} |
Evaluates to false |
[iflia:[value]} |
Evaluates to false |
{creative} |
|
{keyword} |
|
{placement} |
|
{target} |
|
{param1} |
|
{param2} |
|
{random} |
|
{aceid} |
|
{adposition} |
|
{ignore} |
|
{campaigntype} |
|
{copy} |
(deprecated) |
{city} |
(deprecated) |
{autotitle} |
|
{websitecallmetric} |
|
{idfa:[value]} |
|
{gclid} |
|
{keyword.} |
(deprecated) |
{localbusiness.} |
(deprecated) |
{lb.} |
(deprecated) |
{lpurl} |
|
{lpurl+2} |
|
{lpurl+3} |
|
{adtype} |
|
{merchant_id} |
|
{product_channel} |
|
{product_id} |
|
{product_country} |
|
{product_language} |
|
{product_partition_id} |
|
{store_code} |
|
{extensionid} |
1 "x" is the standard value for all clicks from a given
Performance Max campaign. Statistics by specific inventory types are not
provided.