Kampanie Performance Max do celów związanych z podróżami

Dzięki kampaniom Performance Max do celów związanych z podróżami możesz tworzyć reklamy obiektów hotelowych, które wyświetlają się w kanałach Google, np. w sieci wyszukiwania, sieci reklamowej, wideo i na kartach Discover. Korzyści te obejmują też automatyczne przydzielanie budżetu w różnych kanałach, rozwinięcie końcowego adresu URL, zwiększenie zasięgu reklam w wyszukiwarce oraz sugestie utworzenia komponentów jako grupy komponentów na potrzeby poszczególnych obiektów hotelowych.

W przeciwieństwie do Reklam hoteli nie musisz mieć dostępu do konta Hotel Center, aby używać kampanii Performance Max do celów związanych z podróżami.

Tworzenie kampanii Performance Max do celów związanych z podróżami

Proces tworzenia kampanii Performance Max do celów związanych z podróżami:

  1. Utwórz zestaw komponentów, komponenty dla wszystkich obiektów hotelowych oraz komponenty, które zostaną połączone z utworzonym zestawem komponentów i komponentami.
  2. (Zalecane) Pobierz sugerowane komponenty, których możesz użyć do utworzenia grupy komponentów.
  3. Utwórz kampanię Performance Max, korzystając z zestawu komponentów i sugerowanych komponentów.

Tworzenie elementów komponentów na potrzeby obiektów hotelowych

  1. Utwórz zestaw komponentów związanych z obiektami hotelowymi typu HOTEL_PROPERTY, ustawiając dla opcji AssetSet.type wartość AssetSetType.HOTEL_PROPERTY. Użyjesz nazwy zasobu utworzonego zestawu zasobów w późniejszych krokach.

    Java

    private String createHotelAssetSet(GoogleAdsClient googleAdsClient, long customerId) {
  // Creates an asset set operation for a hotel property asset set.
  AssetSetOperation assetSetOperation =
      AssetSetOperation.newBuilder()
          .setCreate(
              AssetSet.newBuilder()
                  .setName(
                      "My Hotel propery asset set #" + CodeSampleHelper.getPrintableDateTime())
                  .setType(AssetSetType.HOTEL_PROPERTY))
          .build();
  try (AssetSetServiceClient assetSetServiceClient =
      googleAdsClient.getLatestVersion().createAssetSetServiceClient()) {
    MutateAssetSetsResponse mutateAssetSetsResponse =
        assetSetServiceClient.mutateAssetSets(
            Long.toString(customerId), ImmutableList.of(assetSetOperation));
    String assetSetResourceName = mutateAssetSetsResponse.getResults(0).getResourceName();
    System.out.printf("Created an asset set with resource name: '%s'%n", assetSetResourceName);
    return assetSetResourceName;
  }
}
    AddPerformanceMaxForTravelGoalsCampaign.java

    C#

    private string CreateHotelAssetSet(GoogleAdsClient client, long customerId)
{
    AssetSetOperation operation = new AssetSetOperation()
    {
        Create = new AssetSet {
            Name = "My Hotel property asset set #" + ExampleUtilities.GetRandomString(),
            Type = AssetSetType.HotelProperty
        }
    };

    AssetSetServiceClient assetSetService = client.GetService(Services.V16.AssetSetService);

    MutateAssetSetsResponse response = assetSetService.MutateAssetSets(
        customerId.ToString(),
        new List<AssetSetOperation> { operation }
    );

    string assetResourceName = response.Results[0].ResourceName;
    Console.WriteLine($"Created an asset set with resource name: {assetResourceName}");
    return assetResourceName;
}
    AddPerformanceMaxForTravelGoalsCampaign.cs

    PHP

    private static function createHotelAssetSet(
    GoogleAdsClient $googleAdsClient,
    int $customerId
): string {
    // Creates an asset set operation for a hotel property asset set.
    $assetSetOperation = new AssetSetOperation([
        // Creates a hotel property asset set.
        'create' => new AssetSet([
            'name' => 'My Hotel propery asset set #' . Helper::getPrintableDatetime(),
            'type' => AssetSetType::HOTEL_PROPERTY
        ])
    ]);

    // Issues a mutate request to add a hotel asset set and prints its information.
    $assetSetServiceClient = $googleAdsClient->getAssetSetServiceClient();
    $response = $assetSetServiceClient->mutateAssetSets(
        MutateAssetSetsRequest::build($customerId, [$assetSetOperation])
    );
    $assetSetResourceName = $response->getResults()[0]->getResourceName();
    printf("Created an asset set with resource name: '%s'.%s", $assetSetResourceName, PHP_EOL);
    return $assetSetResourceName;
}
    AddPerformanceMaxForTravelGoalsCampaign.php

    Python

    def create_hotel_asset_set(client, customer_id):
    """Creates a hotel property asset set.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.

    Returns:
        the created hotel property asset set's resource name.
    """
    # Creates an asset set operation for a hotel property asset set.
    operation = client.get_type("AssetSetOperation")
    # Creates a hotel property asset set.
    asset_set = operation.create
    asset_set.name = f"My hotel property asset set #{get_printable_datetime()}"
    asset_set.type_ = client.enums.AssetSetTypeEnum.HOTEL_PROPERTY

    # Issues a mutate request to add a hotel asset set.
    asset_set_service = client.get_service("AssetSetService")
    response = asset_set_service.mutate_asset_sets(
        customer_id=customer_id, operations=[operation]
    )
    resource_name = response.results[0].resource_name
    print(f"Created an asset set with resource name: '{resource_name}'")

    return resource_name
    add_performance_max_for_travel_goals_campaign.py

    Ruby

    # Creates a hotel property asset set.
def create_hotel_asset_set(client, customer_id)
  operation =
    client.operation.create_resource.asset_set do |asset_set|
      asset_set.name = "My Hotel propery asset set #{Time.now}"
      asset_set.type = :HOTEL_PROPERTY
    end

  # Sends the mutate request.
  response =
    client.service.asset_set.mutate_asset_sets(
      customer_id: customer_id,
      operations: [operation]
    )

  # Prints some information about the response.
  response.results.first.resource_name
end
    add_performance_max_for_travel_goals_campaign.rb

    Perl

    sub create_hotel_asset_set {
  my ($api_client, $customer_id) = @_;

  my $asset_set_operation =
    Google::Ads::GoogleAds::V16::Services::AssetSetService::AssetSetOperation->
    new({
      # Creates a hotel property asset set.
      create => Google::Ads::GoogleAds::V16::Resources::AssetSet->new({
          name => 'My Hotel propery asset set #' . uniqid(),
          type => HOTEL_PROPERTY
        })});
  # Issues a mutate request to add a hotel asset set and prints its information.
  my $response = $api_client->AssetSetService()->mutate({
      customerId => $customer_id,
      operations => [$asset_set_operation]});

  my $asset_set_resource_name = $response->{results}[0]{resourceName};
  printf "Created an asset set with resource name: '%s'.\n",
    $asset_set_resource_name;

  return $asset_set_resource_name;
}
    add_performance_max_for_travel_goals_campaign.pl

  2. W przypadku każdego obiektu hotelowego wykonaj te czynności:

    1. Utwórz zasób, ustawiając Asset.hotel_property_asset jako obiekt HotelPropertyAsset.

      Dla uproszczenia w naszym przykładzie kodu tworzymy tylko jeden zasób obiektu hotelowego.

    2. Ustaw place_id utworzonego obiektu HotelPropertyAsset na identyfikator miejsca właściwości hotelu. Identyfikator miejsca to unikalny identyfikator określający miejsce w Mapach Google. Nieruchomość możesz znaleźć za pomocą wyszukiwarki identyfikatorów miejsc.

    3. Utwórz komponent zestawu komponentów, aby połączyć z nim powyższy zestaw komponentów. W tym celu utwórz nowy zasób AssetSetAsset i ustaw jego asset_set na nazwę zasobu utworzonego zestawu oraz asset na nazwę zasobu utworzonego komponentu obiektu hotelowego.

    Java

    private String createHotelAsset(
    GoogleAdsClient googleAdsClient,
    long customerId,
    String placeId,
    String hotelPropertyAssetSetResourceName) {
  // Uses the GoogleAdService to create an asset and asset set asset in a single request.
  List<MutateOperation> mutateOperations = new ArrayList<>();
  String assetResourceName = ResourceNames.asset(customerId, ASSET_TEMPORARY_ID);
  // Creates a mutate operation for a hotel property asset.
  Asset hotelPropertyAsset =
      Asset.newBuilder()
          .setResourceName(assetResourceName)
          .setHotelPropertyAsset(HotelPropertyAsset.newBuilder().setPlaceId(placeId))
          .build();
  mutateOperations.add(
      MutateOperation.newBuilder()
          .setAssetOperation(AssetOperation.newBuilder().setCreate(hotelPropertyAsset))
          .build());

  // Creates a mutate operation for an asset set asset.
  AssetSetAsset assetSetAsset =
      AssetSetAsset.newBuilder()
          .setAsset(assetResourceName)
          .setAssetSet(hotelPropertyAssetSetResourceName)
          .build();
  mutateOperations.add(
      MutateOperation.newBuilder()
          .setAssetSetAssetOperation(AssetSetAssetOperation.newBuilder().setCreate(assetSetAsset))
          .build());
  // Issues a mutate request to create all entities.
  try (GoogleAdsServiceClient googleAdsServiceClient =
      googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
    MutateGoogleAdsResponse mutateGoogleAdsResponse =
        googleAdsServiceClient.mutate(Long.toString(customerId), mutateOperations);
    System.out.println("Created the following entities for the hotel asset:");
    printResponseDetails(mutateGoogleAdsResponse);
    // Returns the created asset resource name, which will be used later to create an asset
    // group. Other resource names are not used later.
    return mutateGoogleAdsResponse
        .getMutateOperationResponses(0)
        .getAssetResult()
        .getResourceName();
  }
}
    AddPerformanceMaxForTravelGoalsCampaign.java

    C#

    private string CreateHotelAsset(
    GoogleAdsClient client, long customerId, string placeId,
    string hotelPropertyAssetSetResourceName)
{
    // Uses the GoogleAdService to create an asset and asset set asset in a single request.
    List<MutateOperation> mutateOperations = new List<MutateOperation>();
    string assetResourceName = ResourceNames.Asset(customerId, ASSET_TEMPORARY_ID);

    // Creates a mutate operation for a hotel property asset.
    Asset hotelPropertyAsset = new Asset()
    {
        ResourceName = assetResourceName,
        HotelPropertyAsset = new HotelPropertyAsset
        {
            PlaceId = placeId
        }
    };
    mutateOperations.Add(new MutateOperation
    {
        AssetOperation = new AssetOperation
        {
           Create = hotelPropertyAsset
        }
    });

    // Creates a mutate operation for an asset set asset.
    AssetSetAsset assetSetAsset = new AssetSetAsset
    {
        Asset = assetResourceName,
        AssetSet = hotelPropertyAssetSetResourceName
    };
    mutateOperations.Add(new MutateOperation
    {
        AssetSetAssetOperation = new AssetSetAssetOperation
        {
            Create = assetSetAsset
        }
    });

    // Issues a mutate request to create all entities.
    GoogleAdsServiceClient googleAdsServiceClient =
        client.GetService(Services.V16.GoogleAdsService);

    MutateGoogleAdsResponse response =
        googleAdsServiceClient.Mutate(customerId.ToString(), mutateOperations);
    Console.WriteLine("Created the following entities for the hotel asset:");
    PrintResponseDetails(response);

    return response.MutateOperationResponses[0].AssetResult.ResourceName;
}
    AddPerformanceMaxForTravelGoalsCampaign.cs

    PHP

    private static function createHotelAsset(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $placeId,
    string $assetSetResourceName
): string {
    // We use the GoogleAdService to create an asset and asset set asset in a single
    // request.
    $operations = [];
    $assetResourceName =
        ResourceNames::forAsset($customerId, self::ASSET_TEMPORARY_ID);
    // Creates a mutate operation for a hotel property asset.
    $operations[] = new MutateOperation([
        'asset_operation' => new AssetOperation([
            // Creates a hotel property asset.
            'create' => new Asset([
                'resource_name' => $assetResourceName,
                // Creates a hotel property asset for the place ID.
                'hotel_property_asset' => new HotelPropertyAsset(['place_id' => $placeId]),
            ])
        ])
    ]);
    // Creates a mutate operation for an asset set asset.
    $operations[] = new MutateOperation([
        'asset_set_asset_operation' => new AssetSetAssetOperation([
            // Creates an asset set asset.
            'create' => new AssetSetAsset([
                'asset' => $assetResourceName,
                'asset_set' => $assetSetResourceName
            ])
        ])
    ]);

    // Issues a mutate request to create all entities.
    $googleAdsService = $googleAdsClient->getGoogleAdsServiceClient();
    /** @var MutateGoogleAdsResponse $mutateGoogleAdsResponse */
    $mutateGoogleAdsResponse =
        $googleAdsService->mutate(MutateGoogleAdsRequest::build($customerId, $operations));
    print "Created the following entities for the hotel asset:" . PHP_EOL;
    self::printResponseDetails($mutateGoogleAdsResponse);

    // Returns the created asset resource name, which will be used later to create an asset
    // group. Other resource names are not used later.
    return $mutateGoogleAdsResponse->getMutateOperationResponses()[0]->getAssetResult()
        ->getResourceName();
}
    AddPerformanceMaxForTravelGoalsCampaign.php

    Python

    def create_hotel_asset(client, customer_id, place_id, asset_set_resource_name):
    """Creates a hotel property asset using the specified place ID.

    The place ID must belong to a hotel property. Then, links it to the
    specified asset set.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        place_id: a place ID identifying a place in the Google Places database.
        asset_set_resource_name: an asset set resource name

    Returns:
        the created hotel property asset's resource name.
    """
    # We use the GoogleAdService to create an asset and asset set asset in a
    # single request.
    googleads_service = client.get_service("GoogleAdsService")
    asset_resource_name = googleads_service.asset_path(
        customer_id, ASSET_TEMPORARY_ID
    )

    # Creates a mutate operation for a hotel property asset.
    asset_mutate_operation = client.get_type("MutateOperation")
    # Creates a hotel property asset.
    asset = asset_mutate_operation.asset_operation.create
    asset.resource_name = asset_resource_name
    # Creates a hotel property asset for the place ID.
    asset.hotel_property_asset.place_id = place_id

    # Creates a mutate operation for an asset set asset.
    asset_set_asset_mutate_operation = client.get_type("MutateOperation")
    # Creates an asset set asset.
    asset_set_asset = (
        asset_set_asset_mutate_operation.asset_set_asset_operation.create
    )
    asset_set_asset.asset = asset_resource_name
    asset_set_asset.asset_set = asset_set_resource_name

    # Issues a mutate request to create all entities.
    response = googleads_service.mutate(
        customer_id=customer_id,
        mutate_operations=[
            asset_mutate_operation,
            asset_set_asset_mutate_operation,
        ],
    )
    print("Created the following entities for the hotel asset:")
    print_response_details(response)

    return response.mutate_operation_responses[0].asset_result.resource_name
    add_performance_max_for_travel_goals_campaign.py

    Ruby

    # Creates a hotel property asset using the specified place ID.
# The place ID must belong to a hotel property. Then, links it to the
# specified asset set.
# See https://developers.google.com/places/web-service/place-id to search for a
# hotel place ID.
def create_hotel_asset(
  client,
  customer_id,
  place_id,
  hotel_property_asset_set_resource_name
)
  asset_operation =
    client.operation.create_resource.asset do |asset|
      asset.name = 'Ad Media Bundle'
      asset.hotel_property_asset =
        client.resource.hotel_property_asset do |hotel_asset|
          hotel_asset.place_id = place_id
        end
    end

  # Send the mutate request.
  response =
    client.service.asset.mutate_assets(
      customer_id: customer_id,
      operations: [asset_operation]
    )

  asset_resource_name = response.results.first.resource_name

  # Creates a mutate operation for an asset set asset.
  asset_set_asset_operation =
    client.operation.create_resource.asset_set_asset do |asa|
      asa.asset = asset_resource_name
      asa.asset_set = hotel_property_asset_set_resource_name
    end

  # Sends the mutate request.
  response =
    client.service.asset_set_asset.mutate_asset_set_assets(
      customer_id: customer_id,
      operations: [asset_set_asset_operation]
    )

  asset_resource_name
end
    add_performance_max_for_travel_goals_campaign.rb

    Perl

    sub create_hotel_asset {
  my ($api_client, $customer_id, $place_id, $asset_set_resource_name) = @_;

  # We use the GoogleAdService to create an asset and asset set asset in a single request.
  my $operations = [];
  my $asset_resource_name =
    Google::Ads::GoogleAds::V16::Utils::ResourceNames::asset($customer_id,
    ASSET_TEMPORARY_ID);

  # Create a mutate operation for a hotel property asset.
  push @$operations,
    Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation->
    new({
      assetOperation =>
        Google::Ads::GoogleAds::V16::Services::AssetService::AssetOperation->
        new({
          create => Google::Ads::GoogleAds::V16::Resources::Asset->new({
              resourceName       => $asset_resource_name,
              hotelPropertyAsset =>
                Google::Ads::GoogleAds::V16::Common::HotelPropertyAsset->new({
                  placeId => $place_id
                })})})});

  # Create a mutate operation for an asset set asset.
  push @$operations,
    Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation->
    new({
      assetSetAssetOperation =>
        Google::Ads::GoogleAds::V16::Services::AssetSetAssetService::AssetSetAssetOperation
        ->new({
          create => Google::Ads::GoogleAds::V16::Resources::AssetSetAsset->new({
              asset    => $asset_resource_name,
              assetSet => $asset_set_resource_name
            })})});

  # Issue a mutate request to create all entities.
  my $mutate_google_ads_response = $api_client->GoogleAdsService()->mutate({
    customerId       => $customer_id,
    mutateOperations => $operations
  });

  printf "Created the following entities for the hotel asset:\n";
  print_response_details($mutate_google_ads_response);

  # Return the created asset resource name, which will be used later to create an asset
  # group. Other resource names are not used later.
  return $mutate_google_ads_response->{mutateOperationResponses}[0]
    {assetResult}{resourceName};
}
    add_performance_max_for_travel_goals_campaign.pl

Uzyskaj sugerowane komponenty, których możesz użyć do utworzenia grupy komponentów

Aby uzyskać sugestie komponentów dotyczących Twoich obiektów hotelowych, możesz użyć pola TravelAssetSugestionService.SuggestTravelAssets. Po otrzymaniu sugestii możesz je wykorzystać do utworzenia komponentów w grupie komponentów w następnym kroku.

Java

private HotelAssetSuggestion getHotelAssetSuggestion(
    GoogleAdsClient googleAdsClient, long customerId, String placeId) {

  try (TravelAssetSuggestionServiceClient travelAssetSuggestionServiceClient =
      googleAdsClient.getLatestVersion().createTravelAssetSuggestionServiceClient()) {
    // Sends a request to suggest assets to be created as an asset group for the Performance Max
    // for travel goals campaign.
    SuggestTravelAssetsResponse suggestTravelAssetsResponse =
        travelAssetSuggestionServiceClient.suggestTravelAssets(
            SuggestTravelAssetsRequest.newBuilder()
                .setCustomerId(Long.toString(customerId))
                // Uses 'en-US' as an example. It can be any language specifications in BCP 47
                // format.
                .setLanguageOption("en-US")
                // The service accepts several place IDs. We use only one here for demonstration.
                .addPlaceIds(placeId)
                .build());
    System.out.printf("Fetched a hotel asset suggestion for the place ID '%s'.%n", placeId);
    return suggestTravelAssetsResponse.getHotelAssetSuggestions(0);
  }
}
AddPerformanceMaxForTravelGoalsCampaign.java

C#

private HotelAssetSuggestion GetHotelAssetSuggestion(GoogleAdsClient client,
    long customerId, string placeId)
{
    // Get the TravelAssetSuggestionService client.
    TravelAssetSuggestionServiceClient travelAssetSuggestionService =
        client.GetService(Services.V16.TravelAssetSuggestionService);

    SuggestTravelAssetsRequest request = new SuggestTravelAssetsRequest
    {
        CustomerId = customerId.ToString(),
        LanguageOption = "en-US",
    };

    request.PlaceIds.Add(placeId);

    SuggestTravelAssetsResponse response = travelAssetSuggestionService.SuggestTravelAssets(
        request
    );

    Console.WriteLine($"Fetched a hotel asset suggestion for the place ID {placeId}");
    return response.HotelAssetSuggestions[0];
}
AddPerformanceMaxForTravelGoalsCampaign.cs

PHP

private static function getHotelAssetSuggestion(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $placeId
): HotelAssetSuggestion {
    // Send a request to suggest assets to be created as an asset group for the Performance Max
    // for travel goals campaign.
    $travelAssetSuggestionServiceClient =
        $googleAdsClient->getTravelAssetSuggestionServiceClient();
    // Uses 'en-US' as an example. It can be any language specifications in BCP 47 format.
    $request = SuggestTravelAssetsRequest::build($customerId, 'en-US');
    // The service accepts several place IDs. We use only one here for demonstration.
    $request->setPlaceIds([$placeId]);
    $response = $travelAssetSuggestionServiceClient->suggestTravelAssets($request);
    printf("Fetched a hotel asset suggestion for the place ID '%s'.%s", $placeId, PHP_EOL);
    return $response->getHotelAssetSuggestions()[0];
}
AddPerformanceMaxForTravelGoalsCampaign.php

Python

def get_hotel_asset_suggestion(client, customer_id, place_id):
    """Returns hotel asset suggestion from TravelAssetsSuggestionService.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        place_id: a place ID identifying a place in the Google Places database.
    """
    request = client.get_type("SuggestTravelAssetsRequest")
    request.customer_id = customer_id
    # Uses 'en-US' as an example. It can be any language specifications in
    # BCP 47 format.
    request.language_option = "en-US"
    # In this example we only use a single place ID for the purpose of
    # demonstration, but it's possible to append more than one here if needed.
    request.place_ids.append(place_id)
    # Send a request to suggest assets to be created as an asset group for the
    # Performance Max for travel goals campaign.
    travel_asset_suggestion_service = client.get_service(
        "TravelAssetSuggestionService"
    )
    response = travel_asset_suggestion_service.suggest_travel_assets(
        request=request
    )
    print(f"Fetched a hotel asset suggestion for the place ID: '{place_id}'.")

    # Since we sent a single operation in the request, it's guaranteed that
    # there will only be a single item in the response.
    return response.hotel_asset_suggestions[0]
add_performance_max_for_travel_goals_campaign.py

Ruby

def get_hotel_asset_suggestion(client, customer_id, place_id)
  response =
    client.service.travel_asset_suggestion.suggest_travel_assets(
      customer_id: customer_id,
      language_option: 'en-US',
      place_ids: [place_id]
    )

  response.hotel_asset_suggestions.first
end
add_performance_max_for_travel_goals_campaign.rb

Perl

sub get_hotel_asset_suggestion {
  my ($api_client, $customer_id, $place_id) = @_;

  # Send a request to suggest assets to be created as an asset group for the Performance Max
  # for travel goals campaign.
  my $suggest_travel_assets_response =
    $api_client->TravelAssetSuggestionService()->suggest_travel_assets({
      customerId => $customer_id,
      # Uses 'en-US' as an example. It can be any language specifications in BCP 47 format.
      languageOption => 'en-US',
      # The service accepts several place IDs. We use only one here for demonstration.
      placeIds => [$place_id],
    });

  printf "Fetched a hotel asset suggestion for the place ID '%s'.\n", $place_id;
  return $suggest_travel_assets_response->{hotelAssetSuggestions}[0];
}
add_performance_max_for_travel_goals_campaign.pl

Zastrzeżenia

  • Ta metoda działa zgodnie z zasadą możliwie najlepszej obsługi, więc możesz nie otrzymywać żadnych sugestii.
  • Usługa może nie zwracać wszystkich wymaganych zasobów, których potrzebujesz do utworzenia grupy komponentów. W takim przypadku utwórz własne komponenty, aby spełnić te wymagania.

Utwórz kampanię Performance Max, korzystając z zestawu komponentów i sugerowanych komponentów

Ponieważ jest to podtyp kampanii Performance Max, ma ona podstawowe wymagania i ograniczenia dotyczące kampanii Performance Max, np. minimalne wymagania dotyczące komponentów, oraz wymóg, aby nie można dzielić budżetu kampanii.

Ogólnie możesz wykonać większość czynności, aby utworzyć kampanię Performance Max. Różnice, o których warto zwrócić uwagę:

  • Podczas tworzenia kampanii musisz też podać Campaign.hotel_property_asset_set jako nazwę zasobu zbioru zasobów utworzonego w pierwszym kroku.

    Java

    private MutateOperation createCampaignOperation(
    long customerId, String hotelPropertyAssetSetResourceName) {
  Campaign performanceMaxCampaign =
      Campaign.newBuilder()
          .setName("Performance Max for travel goals campaign #" + getPrintableDateTime())
          // Sets the campaign status as PAUSED. The campaign is the only entity in
          // the mutate request that should have its status set.
          .setStatus(CampaignStatus.PAUSED)
          // All Performance Max campaigns have an advertising_channel_type of
          // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
          .setAdvertisingChannelType(AdvertisingChannelType.PERFORMANCE_MAX)
          // To create a Performance Max for travel goals campaign, you need to set
          // `hotel_property_asset_set`.
          .setHotelPropertyAssetSet(hotelPropertyAssetSetResourceName)
          // Bidding strategy must be set directly on the campaign.
          // Setting a portfolio bidding strategy by resource name is not supported.
          // Max Conversion and Maximize Conversion Value are the only strategies
          // supported for Performance Max campaigns.
          // An optional ROAS (Return on Advertising Spend) can be set for
          // maximize_conversion_value. The ROAS value must be specified as a ratio in
          // the API. It is calculated by dividing "total value" by "total spend".
          // For more information on Maximize Conversion Value, see the support
          // article: http://support.google.com/google-ads/answer/7684216.
          // A targetRoas of 3.5 corresponds to a 350% return on ad spend.
          .setMaximizeConversionValue(
              MaximizeConversionValue.newBuilder().setTargetRoas(3.5).build())
          // Assigns the resource name with a temporary ID.
          .setResourceName(ResourceNames.campaign(customerId, CAMPAIGN_TEMPORARY_ID))
          // Sets the budget using the given budget resource name.
          .setCampaignBudget(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID))
          // Optional fields.
          .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
          .setEndDate(new DateTime().plusDays(365).toString("yyyyMMdd"))
          .build();

  return MutateOperation.newBuilder()
      .setCampaignOperation(
          CampaignOperation.newBuilder().setCreate(performanceMaxCampaign).build())
      .build();
}
    AddPerformanceMaxForTravelGoalsCampaign.java

    C#

    private MutateOperation CreateCampaignOperation(long customerId,
    string hotelPropertyAssetSetResourceName)
{
    Campaign performanceMaxCampaign = new Campaign
    {
        Name = "Performance Max for travel goals campaign #" +
            ExampleUtilities.GetRandomString(),
        // Sets the campaign status as PAUSED. The campaign is the only entity in
        // the mutate request that should have its status set.
        Status = CampaignStatus.Paused,
        // All Performance Max campaigns have an advertising_channel_type of
        // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
        AdvertisingChannelType = AdvertisingChannelType.PerformanceMax,
        // To create a Performance Max for travel goals campaign, you need to set
        // `hotel_property_asset_set`.
        HotelPropertyAssetSet = hotelPropertyAssetSetResourceName,
        // Bidding strategy must be set directly on the campaign.
        // Setting a portfolio bidding strategy by resource name is not supported.
        // Max Conversion and Maximize Conversion Value are the only strategies
        // supported for Performance Max campaigns.
        // An optional ROAS (Return on Advertising Spend) can be set for
        // maximize_conversion_value. The ROAS value must be specified as a ratio in
        // the API. It is calculated by dividing "total value" by "total spend".
        // For more information on Maximize Conversion Value, see the support
        // article: http://support.google.com/google-ads/answer/7684216.
        // A targetRoas of 3.5 corresponds to a 350% return on ad spend.
        MaximizeConversionValue = new MaximizeConversionValue
        {
            TargetRoas = 3.5
        },
        // Assigns the resource name with a temporary ID.
        ResourceName = ResourceNames.Campaign(customerId, CAMPAIGN_TEMPORARY_ID),
        // Sets the budget using the given budget resource name.
        CampaignBudget = ResourceNames.CampaignBudget(customerId, BUDGET_TEMPORARY_ID)
    };

    return new MutateOperation
    {
        CampaignOperation = new CampaignOperation
        {
            Create = performanceMaxCampaign
        }
    };
}
    AddPerformanceMaxForTravelGoalsCampaign.cs

    PHP

    private static function createCampaignOperation(
    int $customerId,
    string $hotelPropertyAssetSetResourceName
): MutateOperation {
    // Creates a mutate operation that creates a campaign.
    return new MutateOperation([
        'campaign_operation' => new CampaignOperation([
            'create' => new Campaign([
                'name' => 'Performance Max for travel goals campaign #'
                    . Helper::getPrintableDatetime(),
                // Assigns the resource name with a temporary ID.
                'resource_name' => ResourceNames::forCampaign(
                    $customerId,
                    self::CAMPAIGN_TEMPORARY_ID
                ),
                // Sets the budget using the given budget resource name.
                'campaign_budget' => ResourceNames::forCampaignBudget(
                    $customerId,
                    self::BUDGET_TEMPORARY_ID
                ),
                // The campaign is the only entity in the mutate request that should have its
                // status set.
                // Recommendation: Set the campaign to PAUSED when creating it to prevent
                // the ads from immediately serving.
                'status' => CampaignStatus::PAUSED,
                // Performance Max campaigns have an advertising_channel_type of
                // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
                'advertising_channel_type' => AdvertisingChannelType::PERFORMANCE_MAX,

                // To create a Performance Max for travel goals campaign, you need to set
                // `hotel_property_asset_set`.
                'hotel_property_asset_set' => $hotelPropertyAssetSetResourceName,

                // Bidding strategy must be set directly on the campaign.
                // Setting a portfolio bidding strategy by resource name is not supported.
                // Max Conversion and Maximize Conversion Value are the only strategies
                // supported for Performance Max campaigns.
                // An optional ROAS (Return on Advertising Spend) can be set for
                // maximize_conversion_value. The ROAS value must be specified as a ratio in
                // the API. It is calculated by dividing "total value" by "total spend".
                // For more information on Maximize Conversion Value, see the support
                // article: https://support.google.com/google-ads/answer/7684216.
                // A target_roas of 3.5 corresponds to a 350% return on ad spend.
                'maximize_conversion_value' => new MaximizeConversionValue([
                    'target_roas' => 3.5
                ])
            ])
        ])
    ]);
}
    AddPerformanceMaxForTravelGoalsCampaign.php

    Python

    def create_campaign_operation(
    client, customer_id, hotel_property_asset_set_resource_name
):
    """Creates a mutate operation that creates a new Performance Max campaign.

    Links the specified hotel property asset set to this campaign.

    A temporary ID will be assigned to this campaign budget so that it can be
    referenced by other objects being created in the same mutate request.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        hotel_property_asset_set_resource_name: the resource name for a hotel
            property asset set.

    Returns:
        a MutateOperation message that creates a new Performance Max campaign.
    """
    googleads_service = client.get_service("GoogleAdsService")
    # Creates a mutate operation that creates a campaign.
    operation = client.get_type("MutateOperation")
    campaign = operation.campaign_operation.create
    campaign.name = (
        f"Performance Max for travel goals campaign #{get_printable_datetime}"
    )
    # Assigns the resource name with a temporary ID.
    campaign.resource_name = googleads_service.campaign_path(
        customer_id, CAMPAIGN_TEMPORARY_ID
    )
    # Sets the budget using the given budget resource name.
    campaign.campaign_budget = googleads_service.campaign_budget_path(
        customer_id, BUDGET_TEMPORARY_ID
    )
    # The campaign is the only entity in the mutate request that should have its
    # status set.
    # Recommendation: Set the campaign to PAUSED when creating it to prevent
    # the ads from immediately serving.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED
    # Performance Max campaigns have an advertising_channel_type of
    # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.PERFORMANCE_MAX
    )
    # To create a Performance Max for travel goals campaign, you need to set
    # the `hotel_property_asset_set` field.
    campaign.hotel_property_asset_set = hotel_property_asset_set_resource_name
    # Bidding strategy must be set directly on the campaign.
    # Setting a portfolio bidding strategy by resource name is not supported.
    # Max Conversion and Maximize Conversion Value are the only strategies
    # supported for Performance Max campaigns.
    # An optional ROAS (Return on Advertising Spend) can be set for
    # maximize_conversion_value. The ROAS value must be specified as a ratio in
    # the API. It is calculated by dividing "total value" by "total spend".
    # For more information on Maximize Conversion Value, see the support
    # article: https://support.google.com/google-ads/answer/7684216.
    # A target_roas of 3.5 corresponds to a 350% return on ad spend.
    campaign.maximize_conversion_value.target_roas = 3.5

    return operation
    add_performance_max_for_travel_goals_campaign.py

    Ruby

    # Creates a MutateOperation that creates a new Performance Max campaign.
#
# A temporary ID will be assigned to this campaign so that it can
# be referenced by other objects being created in the same Mutate request.
def create_performance_max_campaign_operation(
  client,
  customer_id,
  hotel_property_asset_set_resource_name
)
  client.operation.mutate do |m|
    m.campaign_operation =
      client.operation.create_resource.campaign do |c|
        c.name = "Performance Max for Travel Goals #{SecureRandom.uuid}"

        # Set the campaign status as PAUSED. The campaign is the only entity in
        # the mutate request that should have its status set.
        c.status = :PAUSED

        # All Performance Max campaigns have an advertising_channel_type of
        # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
        c.advertising_channel_type = :PERFORMANCE_MAX

        # To create a Performance Max for travel goals campaign, you need to set hotel_property_asset_set
        c.hotel_property_asset_set = hotel_property_asset_set_resource_name

        # Bidding strategy must be set directly on the campaign.
        # Setting a portfolio bidding strategy by resource name is not supported.
        # Max Conversion and Maximize Conversion Value are the only strategies
        # supported for Performance Max campaigns.
        # An optional ROAS (Return on Advertising Spend) can be set for
        # maximize_conversion_value. The ROAS value must be specified as a ratio
        # in the API. It is calculated by dividing "total value" by "total spend".
        # For more information on Maximize Conversion Value, see the support
        # article: http://support.google.com/google-ads/answer/7684216.
        # A target_roas of 3.5 corresponds to a 350% return on ad spend.
        c.bidding_strategy_type = :MAXIMIZE_CONVERSION_VALUE
        c.maximize_conversion_value =
          client.resource.maximize_conversion_value do |mcv|
            mcv.target_roas = 3.5
          end

        # Assign the resource name with a temporary ID.
        c.resource_name =
          client.path.campaign(
            customer_id,
            PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
          )

        # Set the budget using the given budget resource name.
        c.campaign_budget =
          client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)
      end
  end
end
    add_performance_max_for_travel_goals_campaign.rb

    Perl

    sub create_campaign_operation {
  my ($customer_id, $hotel_property_asset_set_resource_name) = @_;

  # Create a mutate operation that creates a campaign operation.
  return
    Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation->
    new({
      campaignOperation =>
        Google::Ads::GoogleAds::V16::Services::CampaignService::CampaignOperation
        ->new({
          create => Google::Ads::GoogleAds::V16::Resources::Campaign->new({
              # Assign the resource name with a temporary ID.
              resourceName =>
                Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign(
                $customer_id, CAMPAIGN_TEMPORARY_ID
                ),
              name => "Performance Max for travel goals campaign #'" . uniqid(),
              # Set the budget using the given budget resource name.
              campaignBudget =>
                Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign_budget(
                $customer_id, BUDGET_TEMPORARY_ID
                ),
              # Set the campaign status as PAUSED. The campaign is the only entity in
              # the mutate request that should have its status set.
              status =>
                Google::Ads::GoogleAds::V16::Enums::CampaignStatusEnum::PAUSED,
              # All Performance Max campaigns have an advertisingChannelType of
              # PERFORMANCE_MAX. The advertisingChannelSubType should not be set.
              advertisingChannelType => PERFORMANCE_MAX,

              # To create a Performance Max for travel goals campaign, you need to set
              # `hotelPropertyAssetSet`.
              hotelPropertyAssetSet => $hotel_property_asset_set_resource_name,

              # Bidding strategy must be set directly on the campaign.
              # Setting a portfolio bidding strategy by resource name is not supported.
              # Max Conversion and Max Conversion Value are the only strategies
              # supported for Performance Max campaigns.
              # An optional ROAS (Return on Advertising Spend) can be set for
              # maximizeConversionValue. The ROAS value must be specified as a ratio in
              # the API. It is calculated by dividing "total value" by "total spend".
              # For more information on Max Conversion Value, see the support article:
              # http://support.google.com/google-ads/answer/7684216.
              # A targetRoas of 3.5 corresponds to a 350% return on ad spend.
              maximizeConversionValue =>
                Google::Ads::GoogleAds::V16::Common::MaximizeConversionValue->
                new({
                  targetRoas => 3.5
                })})})});
}
    add_performance_max_for_travel_goals_campaign.pl

  • Zamiast tworzyć grupę komponentów od zera, podczas jej tworzenia możesz użyć sugestii TravelAssetSugestionService.SuggestTravelAssets. Jeśli sugerowane komponenty są za mało, musisz dodać więcej komponentów, aby spełnić minimalne wymagania dotyczące komponentów w kampaniach Performance Max.

  • Aby korzystać z kampanii Performance Max do celów związanych z podróżami, musisz połączyć wszystkie komponenty związane z obiektami hotelowymi z utworzoną grupą komponentów. Bez tych połączeń będzie to zwykła kampania Performance Max.

    Java

    // Link the previously created hotel property asset to the asset group. In the real-world
// scenario, you'd need to do this step several times for each hotel property asset.
AssetGroupAsset hotelProperyAssetGroupAsset =
    AssetGroupAsset.newBuilder()
        .setAsset(hotelPropertyAssetResourceName)
        .setAssetGroup(assetGroupResourceName)
        .setFieldType(AssetFieldType.HOTEL_PROPERTY)
        .build();
// Adds an operation to link the hotel property asset to the asset group.
mutateOperations.add(
    MutateOperation.newBuilder()
        .setAssetGroupAssetOperation(
            AssetGroupAssetOperation.newBuilder().setCreate(hotelProperyAssetGroupAsset))
        .build());
    AddPerformanceMaxForTravelGoalsCampaign.java

    C#

    // Link the previously created hotel property asset to the asset group. In the
// real-world scenario, you'd need to do this step several times for each hotel property
// asset.
AssetGroupAsset hotelPropertyAssetGroupAsset = new AssetGroupAsset
{
    Asset = hotelPropertyAssetResourceName,
    AssetGroup = assetGroupResourceName,
    FieldType = AssetFieldType.HotelProperty
};

// Adds an operation to link the hotel property asset to the asset group.
mutateOperations.Add(new MutateOperation
{
    AssetGroupAssetOperation = new AssetGroupAssetOperation
    {
        Create = hotelPropertyAssetGroupAsset
    }
});
    AddPerformanceMaxForTravelGoalsCampaign.cs

    PHP

    // Link the previously created hotel property asset to the asset group. In the real-world
// scenario, you'd need to do this step several times for each hotel property asset.
$operations[] = new MutateOperation([
    'asset_group_asset_operation' => new AssetGroupAssetOperation([
        'create' => new AssetGroupAsset([
            'asset' => $hotelPropertyAssetResourceName,
            'asset_group' => $assetGroupResourceName,
            'field_type' => AssetFieldType::HOTEL_PROPERTY
        ])
    ])
]);
    AddPerformanceMaxForTravelGoalsCampaign.php

    Python

    # Link the previously created hotel property asset to the asset group. If
# there are multiple assets, these steps to create a new operation need to
# be performed for each asset.
asset_group_asset_mutate_operation = client.get_type("MutateOperation")
asset_group_asset = (
    asset_group_asset_mutate_operation.asset_group_asset_operation.create
)
asset_group_asset.asset = hotel_property_asset_resource_name
asset_group_asset.asset_group = asset_group_resource_name
asset_group_asset.field_type = (
    client.enums.AssetFieldTypeEnum.HOTEL_PROPERTY
)
operations.append(asset_group_asset_mutate_operation)
    add_performance_max_for_travel_goals_campaign.py

    Ruby

    # Link the previously created hotel property asset to the asset group.
# In the real-world scenario, you'd need to do this step several times for
# each hotel property asset.
operations << client.operation.mutate do |m|
  m.asset_group_asset_operation =
    client.operation.create_resource.asset_group_asset do |aga|
      aga.field_type = :HOTEL_PROPERTY
      aga.asset_group =
        client.path.asset_group(customer_id, ASSET_GROUP_TEMPORARY_ID)
      aga.asset = hotel_property_asset_resource_name
    end
end
    add_performance_max_for_travel_goals_campaign.rb

    Perl

    # Link the previously created hotel property asset to the asset group. In the real-world
# scenario, you'd need to do this step several times for each hotel property asset.
push @$operations,
  Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation->
  new({
    assetGroupAssetOperation =>
      Google::Ads::GoogleAds::V16::Services::AssetGroupAssetService::AssetGroupAssetOperation
      ->new({
        create =>
          Google::Ads::GoogleAds::V16::Resources::AssetGroupAsset->new({
            asset      => $hotel_property_asset_resource_name,
            assetGroup => $asset_group_resource_name,
            fieldType  => HOTEL_PROPERTY
          })})});
    add_performance_max_for_travel_goals_campaign.pl

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