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Performance Max per gli obiettivi di viaggio

Le campagne Performance Max per gli obiettivi di viaggio ti consentono di creare annunci per hotel che vengono pubblicati sui canali Google, come la rete di ricerca, la Rete Display, i video e Discover. I vantaggi includono anche l'allocazione automatica del budget tra i canali, l'espansione dell'URL finale, una maggiore copertura degli annunci sulla rete di ricerca e suggerimenti per gli asset da creare come gruppo di asset per ogni hotel.

Per utilizzare Performance Max per gli obiettivi di viaggio, devi avere un link all'account Hotel Center attivo associato al tuo account Google Ads per collegare un insieme di asset della struttura alberghiera tramite Campaign.hotel_property_asset_set. Puoi collegare il tuo account Hotel Center a Google Ads nell'interfaccia utente di Google Ads o gestire gli inviti al collegamento utilizzando ProductLinkInvitationService (consulta i prerequisiti degli annunci per hotel).

Crea una campagna Performance Max per gli obiettivi di viaggio

I passaggi per creare una campagna Performance Max per gli obiettivi di viaggio sono i seguenti:

Recupera l'insieme di asset per gli hotel e gli asset per gli hotel sincronizzati dal tuo account Hotel Center collegato.
(Consigliato) Ricevi asset suggeriti che puoi utilizzare per creare un gruppo di asset.
Crea una campagna Performance Max utilizzando l'insieme di asset e gli asset suggeriti.

Recupera le entità degli asset per le tue proprietà di hotel

Quando colleghi il tuo account Hotel Center a Google Ads, Google Ads esegue automaticamente il provisioning e la sincronizzazione delle entità degli asset per le tue proprietà alberghiere:

Un insieme di asset della struttura alberghiera con AssetSet.type impostato su AssetSetType.HOTEL_PROPERTY e AssetSet.hotel_property_data compilato con l'ID Hotel Center e il nome partner.
Un asset per ogni proprietà nel feed Hotel Center collegato con Asset.hotel_property_asset impostato su un HotelPropertyAsset contenente l'place_id della proprietà (un ID univoco che identifica un luogo su Google Maps, che puoi cercare con lo strumento di ricerca degli ID luogo).
Un AssetSetAsset che collega ogni asset della struttura alberghiera all'insieme di asset HOTEL_PROPERTY.

In seguito al ritiro delle tariffe degli hotel di terze parti, gli insiemi di asset HOTEL_PROPERTY vengono compilati automaticamente dal sincronizzatore del feed di Hotel Center quando l'account è collegato. La creazione di un insieme di asset HOTEL_PROPERTY direttamente utilizzando AssetSetService.MutateAssetSets è limitata ai processi di sincronizzazione interna inclusi nella lista consentita e restituisce un errore MutateError.MUTATE_NOT_ALLOWED.

Esegui una query su asset_set per recuperare il nome della risorsa dell'insieme di asset HOTEL_PROPERTY sincronizzato per il tuo account Hotel Center collegato. Utilizzerai questo nome risorsa nei passaggi successivi:

SELECT
  asset_set.resource_name,
  asset_set.name,
  asset_set.hotel_property_data.hotel_center_id,
  asset_set.hotel_property_data.partner_name
FROM asset_set
WHERE asset_set.type = 'HOTEL_PROPERTY'
  AND asset_set.status = 'ENABLED'

Esegui una query su asset_set_asset per recuperare i nomi delle risorse delle entità HotelPropertyAsset sincronizzate collegate al tuo insieme di asset HOTEL_PROPERTY:

SELECT
  asset_set_asset.asset_set,
  asset_set_asset.asset,
  asset.hotel_property_asset.place_id,
  asset.hotel_property_asset.hotel_name
FROM asset_set_asset
WHERE asset_set_asset.asset_set = '<ASSET_SET_RESOURCE_NAME>'
  AND asset_set_asset.status = 'ENABLED'

Se devi creare altre entità HotelPropertyAsset (impostando Asset.hotel_property_asset e il relativo place_id) e collegarle al tuo insieme di asset di proprietà dell'hotel utilizzando AssetSetAsset, consulta l'esempio seguente:

Java

private String createHotelAsset(
    GoogleAdsClient googleAdsClient,
    long customerId,
    String placeId,
    String hotelPropertyAssetSetResourceName) {
  // Uses the GoogleAdService to create an asset and asset set asset in a single request.
  List<MutateOperation> mutateOperations = new ArrayList<>();
  String assetResourceName = ResourceNames.asset(customerId, ASSET_TEMPORARY_ID);
  // Creates a mutate operation for a hotel property asset.
  Asset hotelPropertyAsset =
      Asset.newBuilder()
          .setResourceName(assetResourceName)
          .setHotelPropertyAsset(HotelPropertyAsset.newBuilder().setPlaceId(placeId))
          .build();
  mutateOperations.add(
      MutateOperation.newBuilder()
          .setAssetOperation(AssetOperation.newBuilder().setCreate(hotelPropertyAsset))
          .build());

  // Creates a mutate operation for an asset set asset.
  AssetSetAsset assetSetAsset =
      AssetSetAsset.newBuilder()
          .setAsset(assetResourceName)
          .setAssetSet(hotelPropertyAssetSetResourceName)
          .build();
  mutateOperations.add(
      MutateOperation.newBuilder()
          .setAssetSetAssetOperation(AssetSetAssetOperation.newBuilder().setCreate(assetSetAsset))
          .build());
  // Issues a mutate request to create all entities.
  try (GoogleAdsServiceClient googleAdsServiceClient =
      googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
    MutateGoogleAdsResponse mutateGoogleAdsResponse =
        googleAdsServiceClient.mutate(Long.toString(customerId), mutateOperations);
    System.out.println("Created the following entities for the hotel asset:");
    printResponseDetails(mutateGoogleAdsResponse);
    // Returns the created asset resource name, which will be used later to create an asset
    // group. Other resource names are not used later.
    return mutateGoogleAdsResponse
        .getMutateOperationResponses(0)
        .getAssetResult()
        .getResourceName();
  }
}AddPerformanceMaxForTravelGoalsCampaign.java

C#

private string CreateHotelAsset(
    GoogleAdsClient client, long customerId, string placeId,
    string hotelPropertyAssetSetResourceName)
{
    // Uses the GoogleAdService to create an asset and asset set asset in a single request.
    List<MutateOperation> mutateOperations = new List<MutateOperation>();
    string assetResourceName = ResourceNames.Asset(customerId, ASSET_TEMPORARY_ID);

    // Creates a mutate operation for a hotel property asset.
    Asset hotelPropertyAsset = new Asset()
    {
        ResourceName = assetResourceName,
        HotelPropertyAsset = new HotelPropertyAsset
        {
            PlaceId = placeId
        }
    };
    mutateOperations.Add(new MutateOperation
    {
        AssetOperation = new AssetOperation
        {
           Create = hotelPropertyAsset
        }
    });

    // Creates a mutate operation for an asset set asset.
    AssetSetAsset assetSetAsset = new AssetSetAsset
    {
        Asset = assetResourceName,
        AssetSet = hotelPropertyAssetSetResourceName
    };
    mutateOperations.Add(new MutateOperation
    {
        AssetSetAssetOperation = new AssetSetAssetOperation
        {
            Create = assetSetAsset
        }
    });

    // Issues a mutate request to create all entities.
    GoogleAdsServiceClient googleAdsServiceClient =
        client.GetService(Services.V26.GoogleAdsService);

    MutateGoogleAdsResponse response =
        googleAdsServiceClient.Mutate(customerId.ToString(), mutateOperations);
    Console.WriteLine("Created the following entities for the hotel asset:");
    PrintResponseDetails(response);

    return response.MutateOperationResponses[0].AssetResult.ResourceName;
}AddPerformanceMaxForTravelGoalsCampaign.cs

PHP

    private static function createHotelAsset(
        GoogleAdsClient $googleAdsClient,
        int $customerId,
        string $placeId,
        string $assetSetResourceName
    ): string {
        // We use the GoogleAdService to create an asset and asset set asset in a single
        // request.
        $operations = [];
        $assetResourceName =
            ResourceNames::forAsset($customerId, self::ASSET_TEMPORARY_ID);
        // Creates a mutate operation for a hotel property asset.
        $operations[] = new MutateOperation(
            [
            'asset_operation' => new AssetOperation(
                [
                // Creates a hotel property asset.
                'create' => new Asset(
                    [
                    'resource_name' => $assetResourceName,
                    // Creates a hotel property asset for the place ID.
                    'hotel_property_asset' => new HotelPropertyAsset(['place_id' => $placeId]),
                    ]
                )
                ]
            )
            ]
        );
        // Creates a mutate operation for an asset set asset.
        $operations[] = new MutateOperation(
            [
            'asset_set_asset_operation' => new AssetSetAssetOperation(
                [
                // Creates an asset set asset.
                'create' => new AssetSetAsset(
                    [
                    'asset' => $assetResourceName,
                    'asset_set' => $assetSetResourceName
                    ]
                )
                ]
            )
            ]
        );

        // Issues a mutate request to create all entities.
        $googleAdsService = $googleAdsClient->getGoogleAdsServiceClient();
        /**
 * @var MutateGoogleAdsResponse $mutateGoogleAdsResponse
*/
        $mutateGoogleAdsResponse =
            $googleAdsService->mutate(MutateGoogleAdsRequest::build($customerId, $operations));
        print "Created the following entities for the hotel asset:" . PHP_EOL;
        self::printResponseDetails($mutateGoogleAdsResponse);

        // Returns the created asset resource name, which will be used later to create an asset
        // group. Other resource names are not used later.
        return $mutateGoogleAdsResponse->getMutateOperationResponses()[0]->getAssetResult()
            ->getResourceName();
    }AddPerformanceMaxForTravelGoalsCampaign.php

Python

def create_hotel_asset(
    client: GoogleAdsClient,
    customer_id: str,
    place_id: str,
    asset_set_resource_name: str,
) -> str:
    """Creates a hotel property asset using the specified place ID.

    The place ID must belong to a hotel property. Then, links it to the
    specified asset set.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        place_id: a place ID identifying a place in the Google Places database.
        asset_set_resource_name: an asset set resource name

    Returns:
        the created hotel property asset's resource name.
    """
    googleads_service: GoogleAdsServiceClient = client.get_service(
        "GoogleAdsService"
    )
    # We use the GoogleAdService to create an asset and asset set asset in a
    # single request.

    asset_resource_name: str = googleads_service.asset_path(
        customer_id, ASSET_TEMPORARY_ID
    )

    # Creates a mutate operation for a hotel property asset.
    asset_mutate_operation: MutateOperation = client.get_type("MutateOperation")
    # Creates a hotel property asset.
    asset: Asset = asset_mutate_operation.asset_operation.create
    asset.resource_name = asset_resource_name
    # Creates a hotel property asset for the place ID.
    asset.hotel_property_asset.place_id = place_id

    # Creates a mutate operation for an asset set asset.
    asset_set_asset_mutate_operation: MutateOperation = client.get_type(
        "MutateOperation"
    )
    # Creates an asset set asset.

    asset_set_asset: AssetSetAsset = (
        asset_set_asset_mutate_operation.asset_set_asset_operation.create
    )
    asset_set_asset.asset = asset_resource_name
    asset_set_asset.asset_set = asset_set_resource_name

    # Issues a mutate request to create all entities.
    response: MutateGoogleAdsResponse = googleads_service.mutate(
        customer_id=customer_id,
        mutate_operations=[
            asset_mutate_operation,
            asset_set_asset_mutate_operation,
        ],
    )
    print("Created the following entities for the hotel asset:")
    print_response_details(response)

    return response.mutate_operation_responses[0].asset_result.resource_nameadd_performance_max_for_travel_goals_campaign.py

Ruby

# Creates a hotel property asset using the specified place ID.
# The place ID must belong to a hotel property. Then, links it to the
# specified asset set.
# See https://developers.google.com/places/web-service/place-id to search for a
# hotel place ID.
def create_hotel_asset(
  client,
  customer_id,
  place_id,
  hotel_property_asset_set_resource_name
)
  asset_operation =
    client.operation.create_resource.asset do |asset|
      asset.name = 'Ad Media Bundle'
      asset.hotel_property_asset =
        client.resource.hotel_property_asset do |hotel_asset|
          hotel_asset.place_id = place_id
        end
    end

  # Send the mutate request.
  response =
    client.service.asset.mutate_assets(
      customer_id: customer_id,
      operations: [asset_operation]
    )

  asset_resource_name = response.results.first.resource_name

  # Creates a mutate operation for an asset set asset.
  asset_set_asset_operation =
    client.operation.create_resource.asset_set_asset do |asa|
      asa.asset = asset_resource_name
      asa.asset_set = hotel_property_asset_set_resource_name
    end

  # Sends the mutate request.
  response =
    client.service.asset_set_asset.mutate_asset_set_assets(
      customer_id: customer_id,
      operations: [asset_set_asset_operation]
    )

  asset_resource_name
endadd_performance_max_for_travel_goals_campaign.rb

Perl

sub create_hotel_asset {
  my ($api_client, $customer_id, $place_id, $asset_set_resource_name) = @_;

  # We use the GoogleAdService to create an asset and asset set asset in a single request.
  my $operations = [];
  my $asset_resource_name =
    Google::Ads::GoogleAds::V26::Utils::ResourceNames::asset($customer_id,
    ASSET_TEMPORARY_ID);

  # Create a mutate operation for a hotel property asset.
  push @$operations,
    Google::Ads::GoogleAds::V26::Services::GoogleAdsService::MutateOperation->
    new({
      assetOperation =>
        Google::Ads::GoogleAds::V26::Services::AssetService::AssetOperation->
        new({
          create => Google::Ads::GoogleAds::V26::Resources::Asset->new({
              resourceName       => $asset_resource_name,
              hotelPropertyAsset =>
                Google::Ads::GoogleAds::V26::Common::HotelPropertyAsset->new({
                  placeId => $place_id
                })})})});

  # Create a mutate operation for an asset set asset.
  push @$operations,
    Google::Ads::GoogleAds::V26::Services::GoogleAdsService::MutateOperation->
    new({
      assetSetAssetOperation =>
        Google::Ads::GoogleAds::V26::Services::AssetSetAssetService::AssetSetAssetOperation
        ->new({
          create => Google::Ads::GoogleAds::V26::Resources::AssetSetAsset->new({
              asset    => $asset_resource_name,
              assetSet => $asset_set_resource_name
            })})});

  # Issue a mutate request to create all entities.
  my $mutate_google_ads_response = $api_client->GoogleAdsService()->mutate({
    customerId       => $customer_id,
    mutateOperations => $operations
  });

  printf "Created the following entities for the hotel asset:\n";
  print_response_details($mutate_google_ads_response);

  # Return the created asset resource name, which will be used later to create an asset
  # group. Other resource names are not used later.
  return $mutate_google_ads_response->{mutateOperationResponses}[0]
    {assetResult}{resourceName};
}add_performance_max_for_travel_goals_campaign.pl

curl

Ricevi asset suggeriti che puoi utilizzare per creare un gruppo di asset

Puoi utilizzare TravelAssetSuggestionService.SuggestTravelAssets per ottenere asset suggeriti per le tue proprietà alberghiere. Una volta ricevuti i suggerimenti, puoi utilizzarli per creare asset nel gruppo di asset nel passaggio successivo.

Java

private HotelAssetSuggestion getHotelAssetSuggestion(
    GoogleAdsClient googleAdsClient, long customerId, String placeId) {

  try (TravelAssetSuggestionServiceClient travelAssetSuggestionServiceClient =
      googleAdsClient.getLatestVersion().createTravelAssetSuggestionServiceClient()) {
    // Sends a request to suggest assets to be created as an asset group for the Performance Max
    // for travel goals campaign.
    SuggestTravelAssetsResponse suggestTravelAssetsResponse =
        travelAssetSuggestionServiceClient.suggestTravelAssets(
            SuggestTravelAssetsRequest.newBuilder()
                .setCustomerId(Long.toString(customerId))
                // Uses 'en-US' as an example. It can be any language specifications in BCP 47
                // format.
                .setLanguageOption("en-US")
                // The service accepts several place IDs. We use only one here for demonstration.
                .addPlaceIds(placeId)
                .build());
    System.out.printf("Fetched a hotel asset suggestion for the place ID '%s'.%n", placeId);
    return suggestTravelAssetsResponse.getHotelAssetSuggestions(0);
  }
}AddPerformanceMaxForTravelGoalsCampaign.java

C#

private HotelAssetSuggestion GetHotelAssetSuggestion(GoogleAdsClient client,
    long customerId, string placeId)
{
    // Get the TravelAssetSuggestionService client.
    TravelAssetSuggestionServiceClient travelAssetSuggestionService =
        client.GetService(Services.V26.TravelAssetSuggestionService);

    SuggestTravelAssetsRequest request = new SuggestTravelAssetsRequest
    {
        CustomerId = customerId.ToString(),
        LanguageOption = "en-US",
    };

    request.PlaceIds.Add(placeId);

    SuggestTravelAssetsResponse response = travelAssetSuggestionService.SuggestTravelAssets(
        request
    );

    Console.WriteLine($"Fetched a hotel asset suggestion for the place ID {placeId}");
    return response.HotelAssetSuggestions[0];
}AddPerformanceMaxForTravelGoalsCampaign.cs

PHP

private static function getHotelAssetSuggestion(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $placeId
): HotelAssetSuggestion {
    // Send a request to suggest assets to be created as an asset group for the Performance Max
    // for travel goals campaign.
    $travelAssetSuggestionServiceClient =
        $googleAdsClient->getTravelAssetSuggestionServiceClient();
    // Uses 'en-US' as an example. It can be any language specifications in BCP 47 format.
    $request = SuggestTravelAssetsRequest::build($customerId, 'en-US');
    // The service accepts several place IDs. We use only one here for demonstration.
    $request->setPlaceIds([$placeId]);
    $response = $travelAssetSuggestionServiceClient->suggestTravelAssets($request);
    printf("Fetched a hotel asset suggestion for the place ID '%s'.%s", $placeId, PHP_EOL);
    return $response->getHotelAssetSuggestions()[0];
}AddPerformanceMaxForTravelGoalsCampaign.php

Python

def get_hotel_asset_suggestion(
    client: GoogleAdsClient, customer_id: str, place_id: str
) -> HotelAssetSuggestion:
    """Returns hotel asset suggestion from TravelAssetsSuggestionService.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        place_id: a place ID identifying a place in the Google Places database.

    Returns:
        A HotelAssetSuggestion instance.
    """
    request: SuggestTravelAssetsRequest = client.get_type(
        "SuggestTravelAssetsRequest"
    )
    request.customer_id = customer_id
    # Uses 'en-US' as an example. It can be any language specifications in
    # BCP 47 format.
    request.language_option = "en-US"
    # In this example we only use a single place ID for the purpose of
    # demonstration, but it's possible to append more than one here if needed.
    request.place_ids.append(place_id)
    travel_asset_suggestion_service: TravelAssetSuggestionServiceClient = (
        client.get_service("TravelAssetSuggestionService")
    )
    response: SuggestTravelAssetsResponse = (
        travel_asset_suggestion_service.suggest_travel_assets(request=request)
    )
    print(f"Fetched a hotel asset suggestion for the place ID: '{place_id}'.")

    # Since we sent a single operation in the request, it's guaranteed that
    # there will only be a single item in the response.
    return response.hotel_asset_suggestions[0]add_performance_max_for_travel_goals_campaign.py

Ruby

def get_hotel_asset_suggestion(client, customer_id, place_id)
  response =
    client.service.travel_asset_suggestion.suggest_travel_assets(
      customer_id: customer_id,
      language_option: 'en-US',
      place_ids: [place_id]
    )

  response.hotel_asset_suggestions.first
endadd_performance_max_for_travel_goals_campaign.rb

Perl

sub get_hotel_asset_suggestion {
  my ($api_client, $customer_id, $place_id) = @_;

  # Send a request to suggest assets to be created as an asset group for the Performance Max
  # for travel goals campaign.
  my $suggest_travel_assets_response =
    $api_client->TravelAssetSuggestionService()->suggest_travel_assets({
      customerId => $customer_id,
      # Uses 'en-US' as an example. It can be any language specifications in BCP 47 format.
      languageOption => 'en-US',
      # The service accepts several place IDs. We use only one here for demonstration.
      placeIds => [$place_id],
    });

  printf "Fetched a hotel asset suggestion for the place ID '%s'.\n", $place_id;
  return $suggest_travel_assets_response->{hotelAssetSuggestions}[0];
}add_performance_max_for_travel_goals_campaign.pl

curl

Avvertenze

Questo metodo funziona al meglio delle possibilità, quindi potresti non ricevere suggerimenti.
Il servizio potrebbe non restituire tutti gli asset richiesti necessari per creare un gruppo di asset. In questo caso, crea i tuoi asset per soddisfare i requisiti.

Crea una campagna Performance Max utilizzando l'insieme di asset e gli asset suggeriti

Poiché si tratta di un sottotipo di campagna Performance Max, presenta i requisiti e le limitazioni di base di Performance Max, come i requisiti minimi degli asset e il requisito che il budget della campagna non possa essere condiviso.

In generale, puoi seguire la maggior parte dei passaggi per creare una campagna Performance Max. Le differenze degne di nota sono le seguenti:

Quando crei una campagna, imposta Campaign.hotel_property_asset_set sul nome della risorsa dell'insieme di asset HOTEL_PROPERTY del primo passaggio. A partire dalla versione 26, per specificare Campaign.hotel_property_asset_set è necessario un link all'account Hotel Center attivo (che puoi configurare nell'interfaccia utente di Google Ads o gestendo gli inviti con ProductLinkInvitationService). Se questo requisito non viene soddisfatto, viene restituito un errore CampaignError.HOTEL_PROPERTY_ASSET_SET_HOTEL_CENTER_LINK_REQUIRED.

Java

private MutateOperation createCampaignOperation(
    long customerId, String hotelPropertyAssetSetResourceName) {
  Campaign performanceMaxCampaign =
      Campaign.newBuilder()
          .setName("Performance Max for travel goals campaign #" + getPrintableDateTime())
          // Sets the campaign status as PAUSED. The campaign is the only entity in
          // the mutate request that should have its status set.
          .setStatus(CampaignStatus.PAUSED)
          // All Performance Max campaigns have an advertising_channel_type of
          // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
          .setAdvertisingChannelType(AdvertisingChannelType.PERFORMANCE_MAX)
          // To create a Performance Max for travel goals campaign, you need to set
          // `hotel_property_asset_set`.
          .setHotelPropertyAssetSet(hotelPropertyAssetSetResourceName)
          // Bidding strategy must be set directly on the campaign.
          // Setting a portfolio bidding strategy by resource name is not supported.
          // Max Conversion and Maximize Conversion Value are the only strategies
          // supported for Performance Max campaigns.
          // An optional ROAS (Return on Advertising Spend) can be set for
          // maximize_conversion_value. The ROAS value must be specified as a ratio in
          // the API. It is calculated by dividing "total value" by "total spend".
          // For more information on Maximize Conversion Value, see the support
          // article: http://support.google.com/google-ads/answer/7684216.
          // A targetRoas of 3.5 corresponds to a 350% return on ad spend.
          .setMaximizeConversionValue(
              MaximizeConversionValue.newBuilder().setTargetRoas(3.5).build())
          // Assigns the resource name with a temporary ID.
          .setResourceName(ResourceNames.campaign(customerId, CAMPAIGN_TEMPORARY_ID))
          // Sets the budget using the given budget resource name.
          .setCampaignBudget(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID))
          // Declares whether this campaign serves political ads targeting the EU.
          .setContainsEuPoliticalAdvertising(DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING)
          // Optional fields.
          .setStartDateTime(new DateTime().plusDays(1).toString("yyyy-MM-dd 00:00:00"))
          .setEndDateTime(new DateTime().plusDays(365).toString("yyyy-MM-dd 23:59:59"))
          .build();

  return MutateOperation.newBuilder()
      .setCampaignOperation(
          CampaignOperation.newBuilder().setCreate(performanceMaxCampaign).build())
      .build();
}AddPerformanceMaxForTravelGoalsCampaign.java

C#

private MutateOperation CreateCampaignOperation(long customerId,
    string hotelPropertyAssetSetResourceName)
{
    Campaign performanceMaxCampaign = new Campaign
    {
        Name = "Performance Max for travel goals campaign #" +
            ExampleUtilities.GetRandomString(),
        // Sets the campaign status as PAUSED. The campaign is the only entity in
        // the mutate request that should have its status set.
        Status = CampaignStatus.Paused,
        // All Performance Max campaigns have an advertising_channel_type of
        // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
        AdvertisingChannelType = AdvertisingChannelType.PerformanceMax,
        // To create a Performance Max for travel goals campaign, you need to set
        // `hotel_property_asset_set`.
        HotelPropertyAssetSet = hotelPropertyAssetSetResourceName,
        // Bidding strategy must be set directly on the campaign.
        // Setting a portfolio bidding strategy by resource name is not supported.
        // Max Conversion and Maximize Conversion Value are the only strategies
        // supported for Performance Max campaigns.
        // An optional ROAS (Return on Advertising Spend) can be set for
        // maximize_conversion_value. The ROAS value must be specified as a ratio in
        // the API. It is calculated by dividing "total value" by "total spend".
        // For more information on Maximize Conversion Value, see the support
        // article: http://support.google.com/google-ads/answer/7684216.
        // A targetRoas of 3.5 corresponds to a 350% return on ad spend.
        MaximizeConversionValue = new MaximizeConversionValue
        {
            TargetRoas = 3.5
        },
        // Assigns the resource name with a temporary ID.
        ResourceName = ResourceNames.Campaign(customerId, CAMPAIGN_TEMPORARY_ID),
        // Sets the budget using the given budget resource name.
        CampaignBudget = ResourceNames.CampaignBudget(customerId, BUDGET_TEMPORARY_ID),

        // Declare whether or not this campaign contains political ads targeting the EU.
        ContainsEuPoliticalAdvertising = EuPoliticalAdvertisingStatus.DoesNotContainEuPoliticalAdvertising,
    };

    return new MutateOperation
    {
        CampaignOperation = new CampaignOperation
        {
            Create = performanceMaxCampaign
        }
    };
}AddPerformanceMaxForTravelGoalsCampaign.cs

PHP

private static function createCampaignOperation(
    int $customerId,
    string $hotelPropertyAssetSetResourceName
): MutateOperation {
    // Creates a mutate operation that creates a campaign.
    return new MutateOperation(
        [
        'campaign_operation' => new CampaignOperation(
            [
            'create' => new Campaign(
                [
                'name' => 'Performance Max for travel goals campaign #'
                    . Helper::getPrintableDatetime(),
                // Assigns the resource name with a temporary ID.
                'resource_name' => ResourceNames::forCampaign(
                    $customerId,
                    self::CAMPAIGN_TEMPORARY_ID
                ),
                // Sets the budget using the given budget resource name.
                'campaign_budget' => ResourceNames::forCampaignBudget(
                    $customerId,
                    self::BUDGET_TEMPORARY_ID
                ),
                // The campaign is the only entity in the mutate request that should have its
                // status set.
                // Recommendation: Set the campaign to PAUSED when creating it to prevent
                // the ads from immediately serving.
                'status' => CampaignStatus::PAUSED,
                // Performance Max campaigns have an advertising_channel_type of
                // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
                'advertising_channel_type' => AdvertisingChannelType::PERFORMANCE_MAX,

                // Declare whether or not this campaign serves political ads targeting the EU.
                'contains_eu_political_advertising' =>
                    EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING,

                // To create a Performance Max for travel goals campaign, you need to set
                // `hotel_property_asset_set`.
                'hotel_property_asset_set' => $hotelPropertyAssetSetResourceName,

                // Bidding strategy must be set directly on the campaign.
                // Setting a portfolio bidding strategy by resource name is not supported.
                // Max Conversion and Maximize Conversion Value are the only strategies
                // supported for Performance Max campaigns.
                // An optional ROAS (Return on Advertising Spend) can be set for
                // maximize_conversion_value. The ROAS value must be specified as a ratio in
                // the API. It is calculated by dividing "total value" by "total spend".
                // For more information on Maximize Conversion Value, see the support
                // article: https://support.google.com/google-ads/answer/7684216.
                // A target_roas of 3.5 corresponds to a 350% return on ad spend.
                'maximize_conversion_value' => new MaximizeConversionValue(
                    [
                    'target_roas' => 3.5
                    ]
                )
                ]
            )
            ]
        )
        ]
    );
}AddPerformanceMaxForTravelGoalsCampaign.php

Python

def create_campaign_operation(
    client: GoogleAdsClient,
    customer_id: str,
    hotel_property_asset_set_resource_name: str,
) -> MutateOperation:
    """Creates a mutate operation that creates a new Performance Max for travel
    goals campaign.

    Links the specified hotel property asset set to this campaign.

    A temporary ID will be assigned to this campaign budget so that it can be
    referenced by other objects being created in the same mutate request.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        hotel_property_asset_set_resource_name: the resource name for a hotel
            property asset set.

    Returns:
        a MutateOperation message that creates a new Performance Max campaign.
    """
    googleads_service: GoogleAdsServiceClient = client.get_service(
        "GoogleAdsService"
    )
    # Creates a mutate operation that creates a campaign.
    operation: MutateOperation = client.get_type("MutateOperation")
    campaign: Campaign = operation.campaign_operation.create
    campaign.name = (
        "Performance Max for travel goals campaign "
        f"#{get_printable_datetime()}"
    )
    # Assigns the resource name with a temporary ID.
    campaign.resource_name = googleads_service.campaign_path(
        customer_id, CAMPAIGN_TEMPORARY_ID
    )
    # Sets the budget using the given budget resource name.
    campaign.campaign_budget = googleads_service.campaign_budget_path(
        customer_id, BUDGET_TEMPORARY_ID
    )
    # The campaign is the only entity in the mutate request that should have its
    # status set.
    # Recommendation: Set the campaign to PAUSED when creating it to prevent
    # the ads from immediately serving.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED
    # Performance Max campaigns have an advertising_channel_type of
    # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.PERFORMANCE_MAX
    )
    # Declare whether or not this campaign serves political ads targeting the
    # EU. Valid values are:
    #   CONTAINS_EU_POLITICAL_ADVERTISING
    #   DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
    campaign.contains_eu_political_advertising = (
        client.enums.EuPoliticalAdvertisingStatusEnum.DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
    )
    # To create a Performance Max for travel goals campaign, you need to set
    # the `hotel_property_asset_set` field.
    campaign.hotel_property_asset_set = hotel_property_asset_set_resource_name
    # Bidding strategy must be set directly on the campaign.
    # Setting a portfolio bidding strategy by resource name is not supported.
    # Max Conversion and Maximize Conversion Value are the only strategies
    # supported for Performance Max campaigns.
    # An optional ROAS (Return on Advertising Spend) can be set for
    # maximize_conversion_value. The ROAS value must be specified as a ratio in
    # the API. It is calculated by dividing "total value" by "total spend".
    # For more information on Maximize Conversion Value, see the support
    # article: https://support.google.com/google-ads/answer/7684216.
    # A target_roas of 3.5 corresponds to a 350% return on ad spend.
    campaign.maximize_conversion_value.target_roas = 3.5

    return operationadd_performance_max_for_travel_goals_campaign.py

Ruby

# Creates a MutateOperation that creates a new Performance Max campaign.
#
# A temporary ID will be assigned to this campaign so that it can
# be referenced by other objects being created in the same Mutate request.
def create_performance_max_campaign_operation(
  client,
  customer_id,
  hotel_property_asset_set_resource_name
)
  client.operation.mutate do |m|
    m.campaign_operation =
      client.operation.create_resource.campaign do |c|
        c.name = "Performance Max for Travel Goals #{SecureRandom.uuid}"

        # Set the campaign status as PAUSED. The campaign is the only entity in
        # the mutate request that should have its status set.
        c.status = :PAUSED

        # All Performance Max campaigns have an advertising_channel_type of
        # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
        c.advertising_channel_type = :PERFORMANCE_MAX

        # Declare whether or not this campaign serves political ads targeting the EU.
        # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
        # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
        c.contains_eu_political_advertising = :DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING

        # To create a Performance Max for travel goals campaign, you need to set hotel_property_asset_set
        c.hotel_property_asset_set = hotel_property_asset_set_resource_name

        # Bidding strategy must be set directly on the campaign.
        # Setting a portfolio bidding strategy by resource name is not supported.
        # Max Conversion and Maximize Conversion Value are the only strategies
        # supported for Performance Max campaigns.
        # An optional ROAS (Return on Advertising Spend) can be set for
        # maximize_conversion_value. The ROAS value must be specified as a ratio
        # in the API. It is calculated by dividing "total value" by "total spend".
        # For more information on Maximize Conversion Value, see the support
        # article: http://support.google.com/google-ads/answer/7684216.
        # A target_roas of 3.5 corresponds to a 350% return on ad spend.
        c.bidding_strategy_type = :MAXIMIZE_CONVERSION_VALUE
        c.maximize_conversion_value =
          client.resource.maximize_conversion_value do |mcv|
            mcv.target_roas = 3.5
          end

        # Assign the resource name with a temporary ID.
        c.resource_name =
          client.path.campaign(
            customer_id,
            PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
          )

        # Set the budget using the given budget resource name.
        c.campaign_budget =
          client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)
      end
  end
endadd_performance_max_for_travel_goals_campaign.rb

Perl

sub create_campaign_operation {
  my ($customer_id, $hotel_property_asset_set_resource_name) = @_;

  # Create a mutate operation that creates a campaign operation.
  return
    Google::Ads::GoogleAds::V26::Services::GoogleAdsService::MutateOperation->
    new({
      campaignOperation =>
        Google::Ads::GoogleAds::V26::Services::CampaignService::CampaignOperation
        ->new({
          create => Google::Ads::GoogleAds::V26::Resources::Campaign->new({
              # Assign the resource name with a temporary ID.
              resourceName =>
                Google::Ads::GoogleAds::V26::Utils::ResourceNames::campaign(
                $customer_id, CAMPAIGN_TEMPORARY_ID
                ),
              name => "Performance Max for travel goals campaign #'" . uniqid(),
              # Set the budget using the given budget resource name.
              campaignBudget =>
                Google::Ads::GoogleAds::V26::Utils::ResourceNames::campaign_budget(
                $customer_id, BUDGET_TEMPORARY_ID
                ),
              # Set the campaign status as PAUSED. The campaign is the only entity in
              # the mutate request that should have its status set.
              status =>
                Google::Ads::GoogleAds::V26::Enums::CampaignStatusEnum::PAUSED,
              # All Performance Max campaigns have an advertisingChannelType of
              # PERFORMANCE_MAX. The advertisingChannelSubType should not be set.
              advertisingChannelType => PERFORMANCE_MAX,

              # To create a Performance Max for travel goals campaign, you need to set
              # `hotelPropertyAssetSet`.
              hotelPropertyAssetSet => $hotel_property_asset_set_resource_name,

              # Declare whether or not this campaign serves political ads targeting the EU.
              # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
              # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
              containsEuPoliticalAdvertising =>
                DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING,

              # Bidding strategy must be set directly on the campaign.
              # Setting a portfolio bidding strategy by resource name is not supported.
              # Max Conversion and Max Conversion Value are the only strategies
              # supported for Performance Max campaigns.
              # An optional ROAS (Return on Advertising Spend) can be set for
              # maximizeConversionValue. The ROAS value must be specified as a ratio in
              # the API. It is calculated by dividing "total value" by "total spend".
              # For more information on Max Conversion Value, see the support article:
              # http://support.google.com/google-ads/answer/7684216.
              # A targetRoas of 3.5 corresponds to a 350% return on ad spend.
              maximizeConversionValue =>
                Google::Ads::GoogleAds::V26::Common::MaximizeConversionValue->
                new({
                  targetRoas => 3.5
                })})})});
}add_performance_max_for_travel_goals_campaign.pl

curl

Anziché creare un gruppo di asset da zero, ora puoi utilizzare il suggerimento di TravelAssetSuggestionService.SuggestTravelAssets durante la creazione del gruppo di asset. Se gli asset suggeriti non sono sufficienti, devi aggiungerne altri per soddisfare i requisiti minimi degli asset di Performance Max.

Per utilizzare Performance Max per gli obiettivi di viaggio, devi collegare tutti gli asset della struttura alberghiera al gruppo di asset che crei. Senza questi link, la campagna sarà una normale campagna Performance Max.

Java

// Link the previously created hotel property asset to the asset group. In the real-world
// scenario, you'd need to do this step several times for each hotel property asset.
AssetGroupAsset hotelProperyAssetGroupAsset =
    AssetGroupAsset.newBuilder()
        .setAsset(hotelPropertyAssetResourceName)
        .setAssetGroup(assetGroupResourceName)
        .setFieldType(AssetFieldType.HOTEL_PROPERTY)
        .build();
// Adds an operation to link the hotel property asset to the asset group.
mutateOperations.add(
    MutateOperation.newBuilder()
        .setAssetGroupAssetOperation(
            AssetGroupAssetOperation.newBuilder().setCreate(hotelProperyAssetGroupAsset))
        .build());AddPerformanceMaxForTravelGoalsCampaign.java

C#

// Link the previously created hotel property asset to the asset group. In the
// real-world scenario, you'd need to do this step several times for each hotel property
// asset.
AssetGroupAsset hotelPropertyAssetGroupAsset = new AssetGroupAsset
{
    Asset = hotelPropertyAssetResourceName,
    AssetGroup = assetGroupResourceName,
    FieldType = AssetFieldType.HotelProperty
};

// Adds an operation to link the hotel property asset to the asset group.
mutateOperations.Add(new MutateOperation
{
    AssetGroupAssetOperation = new AssetGroupAssetOperation
    {
        Create = hotelPropertyAssetGroupAsset
    }
});AddPerformanceMaxForTravelGoalsCampaign.cs

PHP

// Link the previously created hotel property asset to the asset group. In the real-world
// scenario, you'd need to do this step several times for each hotel property asset.
$operations[] = new MutateOperation(
    [
    'asset_group_asset_operation' => new AssetGroupAssetOperation(
        [
        'create' => new AssetGroupAsset(
            [
            'asset' => $hotelPropertyAssetResourceName,
            'asset_group' => $assetGroupResourceName,
            'field_type' => AssetFieldType::HOTEL_PROPERTY
            ]
        )
        ]
    )
    ]
);AddPerformanceMaxForTravelGoalsCampaign.php

Python

# Link the previously created hotel property asset to the asset group. If
# there are multiple assets, these steps to create a new operation need to
# be performed for each asset.
asset_group_asset_mutate_operation: MutateOperation = client.get_type(
    "MutateOperation"
)
asset_group_asset_hotel: AssetGroupAsset = (
    asset_group_asset_mutate_operation.asset_group_asset_operation.create
)
asset_group_asset_hotel.asset = hotel_property_asset_resource_name
asset_group_asset_hotel.asset_group = asset_group_resource_name
asset_group_asset_hotel.field_type = (
    client.enums.AssetFieldTypeEnum.HOTEL_PROPERTY
)
operations.append(asset_group_asset_mutate_operation)add_performance_max_for_travel_goals_campaign.py

Ruby

# Link the previously created hotel property asset to the asset group.
# In the real-world scenario, you'd need to do this step several times for
# each hotel property asset.
operations << client.operation.mutate do |m|
  m.asset_group_asset_operation =
    client.operation.create_resource.asset_group_asset do |aga|
      aga.field_type = :HOTEL_PROPERTY
      aga.asset_group =
        client.path.asset_group(customer_id, ASSET_GROUP_TEMPORARY_ID)
      aga.asset = hotel_property_asset_resource_name
    end
endadd_performance_max_for_travel_goals_campaign.rb

Perl

# Link the previously created hotel property asset to the asset group. In the real-world
# scenario, you'd need to do this step several times for each hotel property asset.
push @$operations,
  Google::Ads::GoogleAds::V26::Services::GoogleAdsService::MutateOperation->
  new({
    assetGroupAssetOperation =>
      Google::Ads::GoogleAds::V26::Services::AssetGroupAssetService::AssetGroupAssetOperation
      ->new({
        create =>
          Google::Ads::GoogleAds::V26::Resources::AssetGroupAsset->new({
            asset      => $hotel_property_asset_resource_name,
            assetGroup => $asset_group_resource_name,
            fieldType  => HOTEL_PROPERTY
          })})});add_performance_max_for_travel_goals_campaign.pl

curl

Indietro

Vendite online con un feed di prodotti

Avanti

Obiettivi pay-per-lead

Performance Max per gli obiettivi di viaggio Mantieni tutto organizzato con le raccolte Salva e classifica i contenuti in base alle tue preferenze.

Crea una campagna Performance Max per gli obiettivi di viaggio

Recupera le entità degli asset per le tue proprietà di hotel

Java

C#

PHP

Python

Ruby

Perl

curl

Ricevi asset suggeriti che puoi utilizzare per creare un gruppo di asset

Java

C#

PHP

Python

Ruby

Perl

curl

Avvertenze

Crea una campagna Performance Max utilizzando l'insieme di asset e gli asset suggeriti

Java

C#

PHP

Python

Ruby

Perl

curl

Java

C#

PHP

Python

Ruby

Perl

curl

Performance Max per gli obiettivi di viaggio