Google używa technologii AI do tłumaczenia treści na Twój preferowany język. Tłumaczenia wygenerowane przez AI mogą zawierać błędy.

Kampanie Performance Max do celów związanych z podróżami

Kampanie Performance Max do celów związanych z podróżami umożliwiają tworzenie reklam hoteli, które wyświetlają się w kanałach Google, takich jak sieć wyszukiwania, sieć reklamowa, YouTube i karty Discover. Korzyści obejmują też automatyczne przydzielanie budżetu między kanałami, rozwinięcie końcowego adresu URL, zwiększony zasięg reklam w sieci wyszukiwania oraz propozycje komponentów, które można utworzyć jako grupę plików dla każdego hotelu.

Aby korzystać z kampanii Performance Max do celów związanych z podróżami, musisz mieć aktywne połączenie z kontem Hotel Center powiązane z kontem Google Ads. Dzięki temu możesz połączyć zestaw komponentów związanych z miejscem zakwaterowania za pomocą Campaign.hotel_property_asset_set. Możesz połączyć konto Hotel Center z Google Ads w interfejsie Google Ads lub zarządzać zaproszeniami do połączenia za pomocą ProductLinkInvitationService (patrz Wymagania dotyczące reklam hoteli).

Tworzenie kampanii Performance Max do celów związanych z podróżami

Aby utworzyć kampanię Performance Max do celów związanych z podróżami:

Pobierz zestaw komponentów obiektu hotelowego i komponenty obiektu hotelowego zsynchronizowane z połączonym kontem Hotel Center.
(Zalecane) Uzyskaj sugerowane komponenty, których możesz użyć do utworzenia grupy plików.
Utwórz kampanię Performance Max, korzystając z zestawu komponentów i sugerowanych komponentów.

Pobieranie elementów komponentów dotyczących hoteli

Gdy połączysz konto Hotel Center z Google Ads, Google Ads automatycznie udostępni i zsynchronizuje komponenty dotyczące Twoich hoteli:

Zestaw komponentów z miejscami zakwaterowania, w którym parametr AssetSet.type ma wartość AssetSetType.HOTEL_PROPERTY, a parametr AssetSet.hotel_property_data zawiera identyfikator Hotel Center i nazwę partnera.
Komponent dla każdego obiektu w połączonym pliku danych Hotel Center z atrybutem Asset.hotel_property_asset ustawionym na HotelPropertyAsset zawierającym place_id obiektu (unikalny identyfikator, który identyfikuje miejsce w Mapach Google i który można wyszukać za pomocą wyszukiwarki identyfikatorów miejsc).
AssetSetAsset łączący każdy komponent obiektu hotelowego z zestawem komponentów HOTEL_PROPERTY.

Po wycofaniu stawek hotelowych od innych firm zestawy komponentów HOTEL_PROPERTY są automatycznie wypełniane przez synchronizator pliku danych Hotel Center, gdy Twoje konto jest połączone. Tworzenie zestawu komponentów HOTEL_PROPERTY bezpośrednio za pomocą AssetSetService.MutateAssetSets jest ograniczone do procesów synchronizacji wewnętrznej na liście dozwolonych i zwraca błąd MutateError.MUTATE_NOT_ALLOWED.

Wyślij zapytanie do asset_set, aby pobrać nazwę zasobu zsynchronizowanego zestawu komponentów HOTEL_PROPERTY dla połączonego konta Hotel Center. Tej nazwy zasobu użyjesz w kolejnych krokach:

SELECT
  asset_set.resource_name,
  asset_set.name,
  asset_set.hotel_property_data.hotel_center_id,
  asset_set.hotel_property_data.partner_name
FROM asset_set
WHERE asset_set.type = 'HOTEL_PROPERTY'
  AND asset_set.status = 'ENABLED'

Wyślij zapytanie do asset_set_asset, aby pobrać nazwy zasobów zsynchronizowanych encji HotelPropertyAsset połączonych z Twoim zestawem komponentów HOTEL_PROPERTY:

SELECT
  asset_set_asset.asset_set,
  asset_set_asset.asset,
  asset.hotel_property_asset.place_id,
  asset.hotel_property_asset.hotel_name
FROM asset_set_asset
WHERE asset_set_asset.asset_set = '<ASSET_SET_RESOURCE_NAME>'
  AND asset_set_asset.status = 'ENABLED'

Jeśli chcesz utworzyć dodatkowe elementy HotelPropertyAsset (ustawiając Asset.hotel_property_asset i jego place_id) i połączyć je z zestawem komponentów z miejscami zakwaterowania za pomocą AssetSetAsset, zapoznaj się z tym przykładem:

Java

private String createHotelAsset(
    GoogleAdsClient googleAdsClient,
    long customerId,
    String placeId,
    String hotelPropertyAssetSetResourceName) {
  // Uses the GoogleAdService to create an asset and asset set asset in a single request.
  List<MutateOperation> mutateOperations = new ArrayList<>();
  String assetResourceName = ResourceNames.asset(customerId, ASSET_TEMPORARY_ID);
  // Creates a mutate operation for a hotel property asset.
  Asset hotelPropertyAsset =
      Asset.newBuilder()
          .setResourceName(assetResourceName)
          .setHotelPropertyAsset(HotelPropertyAsset.newBuilder().setPlaceId(placeId))
          .build();
  mutateOperations.add(
      MutateOperation.newBuilder()
          .setAssetOperation(AssetOperation.newBuilder().setCreate(hotelPropertyAsset))
          .build());

  // Creates a mutate operation for an asset set asset.
  AssetSetAsset assetSetAsset =
      AssetSetAsset.newBuilder()
          .setAsset(assetResourceName)
          .setAssetSet(hotelPropertyAssetSetResourceName)
          .build();
  mutateOperations.add(
      MutateOperation.newBuilder()
          .setAssetSetAssetOperation(AssetSetAssetOperation.newBuilder().setCreate(assetSetAsset))
          .build());
  // Issues a mutate request to create all entities.
  try (GoogleAdsServiceClient googleAdsServiceClient =
      googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
    MutateGoogleAdsResponse mutateGoogleAdsResponse =
        googleAdsServiceClient.mutate(Long.toString(customerId), mutateOperations);
    System.out.println("Created the following entities for the hotel asset:");
    printResponseDetails(mutateGoogleAdsResponse);
    // Returns the created asset resource name, which will be used later to create an asset
    // group. Other resource names are not used later.
    return mutateGoogleAdsResponse
        .getMutateOperationResponses(0)
        .getAssetResult()
        .getResourceName();
  }
}AddPerformanceMaxForTravelGoalsCampaign.java

C#

private string CreateHotelAsset(
    GoogleAdsClient client, long customerId, string placeId,
    string hotelPropertyAssetSetResourceName)
{
    // Uses the GoogleAdService to create an asset and asset set asset in a single request.
    List<MutateOperation> mutateOperations = new List<MutateOperation>();
    string assetResourceName = ResourceNames.Asset(customerId, ASSET_TEMPORARY_ID);

    // Creates a mutate operation for a hotel property asset.
    Asset hotelPropertyAsset = new Asset()
    {
        ResourceName = assetResourceName,
        HotelPropertyAsset = new HotelPropertyAsset
        {
            PlaceId = placeId
        }
    };
    mutateOperations.Add(new MutateOperation
    {
        AssetOperation = new AssetOperation
        {
           Create = hotelPropertyAsset
        }
    });

    // Creates a mutate operation for an asset set asset.
    AssetSetAsset assetSetAsset = new AssetSetAsset
    {
        Asset = assetResourceName,
        AssetSet = hotelPropertyAssetSetResourceName
    };
    mutateOperations.Add(new MutateOperation
    {
        AssetSetAssetOperation = new AssetSetAssetOperation
        {
            Create = assetSetAsset
        }
    });

    // Issues a mutate request to create all entities.
    GoogleAdsServiceClient googleAdsServiceClient =
        client.GetService(Services.V26.GoogleAdsService);

    MutateGoogleAdsResponse response =
        googleAdsServiceClient.Mutate(customerId.ToString(), mutateOperations);
    Console.WriteLine("Created the following entities for the hotel asset:");
    PrintResponseDetails(response);

    return response.MutateOperationResponses[0].AssetResult.ResourceName;
}AddPerformanceMaxForTravelGoalsCampaign.cs

PHP

    private static function createHotelAsset(
        GoogleAdsClient $googleAdsClient,
        int $customerId,
        string $placeId,
        string $assetSetResourceName
    ): string {
        // We use the GoogleAdService to create an asset and asset set asset in a single
        // request.
        $operations = [];
        $assetResourceName =
            ResourceNames::forAsset($customerId, self::ASSET_TEMPORARY_ID);
        // Creates a mutate operation for a hotel property asset.
        $operations[] = new MutateOperation(
            [
            'asset_operation' => new AssetOperation(
                [
                // Creates a hotel property asset.
                'create' => new Asset(
                    [
                    'resource_name' => $assetResourceName,
                    // Creates a hotel property asset for the place ID.
                    'hotel_property_asset' => new HotelPropertyAsset(['place_id' => $placeId]),
                    ]
                )
                ]
            )
            ]
        );
        // Creates a mutate operation for an asset set asset.
        $operations[] = new MutateOperation(
            [
            'asset_set_asset_operation' => new AssetSetAssetOperation(
                [
                // Creates an asset set asset.
                'create' => new AssetSetAsset(
                    [
                    'asset' => $assetResourceName,
                    'asset_set' => $assetSetResourceName
                    ]
                )
                ]
            )
            ]
        );

        // Issues a mutate request to create all entities.
        $googleAdsService = $googleAdsClient->getGoogleAdsServiceClient();
        /**
 * @var MutateGoogleAdsResponse $mutateGoogleAdsResponse
*/
        $mutateGoogleAdsResponse =
            $googleAdsService->mutate(MutateGoogleAdsRequest::build($customerId, $operations));
        print "Created the following entities for the hotel asset:" . PHP_EOL;
        self::printResponseDetails($mutateGoogleAdsResponse);

        // Returns the created asset resource name, which will be used later to create an asset
        // group. Other resource names are not used later.
        return $mutateGoogleAdsResponse->getMutateOperationResponses()[0]->getAssetResult()
            ->getResourceName();
    }AddPerformanceMaxForTravelGoalsCampaign.php

Python

def create_hotel_asset(
    client: GoogleAdsClient,
    customer_id: str,
    place_id: str,
    asset_set_resource_name: str,
) -> str:
    """Creates a hotel property asset using the specified place ID.

    The place ID must belong to a hotel property. Then, links it to the
    specified asset set.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        place_id: a place ID identifying a place in the Google Places database.
        asset_set_resource_name: an asset set resource name

    Returns:
        the created hotel property asset's resource name.
    """
    googleads_service: GoogleAdsServiceClient = client.get_service(
        "GoogleAdsService"
    )
    # We use the GoogleAdService to create an asset and asset set asset in a
    # single request.

    asset_resource_name: str = googleads_service.asset_path(
        customer_id, ASSET_TEMPORARY_ID
    )

    # Creates a mutate operation for a hotel property asset.
    asset_mutate_operation: MutateOperation = client.get_type("MutateOperation")
    # Creates a hotel property asset.
    asset: Asset = asset_mutate_operation.asset_operation.create
    asset.resource_name = asset_resource_name
    # Creates a hotel property asset for the place ID.
    asset.hotel_property_asset.place_id = place_id

    # Creates a mutate operation for an asset set asset.
    asset_set_asset_mutate_operation: MutateOperation = client.get_type(
        "MutateOperation"
    )
    # Creates an asset set asset.

    asset_set_asset: AssetSetAsset = (
        asset_set_asset_mutate_operation.asset_set_asset_operation.create
    )
    asset_set_asset.asset = asset_resource_name
    asset_set_asset.asset_set = asset_set_resource_name

    # Issues a mutate request to create all entities.
    response: MutateGoogleAdsResponse = googleads_service.mutate(
        customer_id=customer_id,
        mutate_operations=[
            asset_mutate_operation,
            asset_set_asset_mutate_operation,
        ],
    )
    print("Created the following entities for the hotel asset:")
    print_response_details(response)

    return response.mutate_operation_responses[0].asset_result.resource_nameadd_performance_max_for_travel_goals_campaign.py

Ruby

# Creates a hotel property asset using the specified place ID.
# The place ID must belong to a hotel property. Then, links it to the
# specified asset set.
# See https://developers.google.com/places/web-service/place-id to search for a
# hotel place ID.
def create_hotel_asset(
  client,
  customer_id,
  place_id,
  hotel_property_asset_set_resource_name
)
  asset_operation =
    client.operation.create_resource.asset do |asset|
      asset.name = 'Ad Media Bundle'
      asset.hotel_property_asset =
        client.resource.hotel_property_asset do |hotel_asset|
          hotel_asset.place_id = place_id
        end
    end

  # Send the mutate request.
  response =
    client.service.asset.mutate_assets(
      customer_id: customer_id,
      operations: [asset_operation]
    )

  asset_resource_name = response.results.first.resource_name

  # Creates a mutate operation for an asset set asset.
  asset_set_asset_operation =
    client.operation.create_resource.asset_set_asset do |asa|
      asa.asset = asset_resource_name
      asa.asset_set = hotel_property_asset_set_resource_name
    end

  # Sends the mutate request.
  response =
    client.service.asset_set_asset.mutate_asset_set_assets(
      customer_id: customer_id,
      operations: [asset_set_asset_operation]
    )

  asset_resource_name
endadd_performance_max_for_travel_goals_campaign.rb

Perl

sub create_hotel_asset {
  my ($api_client, $customer_id, $place_id, $asset_set_resource_name) = @_;

  # We use the GoogleAdService to create an asset and asset set asset in a single request.
  my $operations = [];
  my $asset_resource_name =
    Google::Ads::GoogleAds::V26::Utils::ResourceNames::asset($customer_id,
    ASSET_TEMPORARY_ID);

  # Create a mutate operation for a hotel property asset.
  push @$operations,
    Google::Ads::GoogleAds::V26::Services::GoogleAdsService::MutateOperation->
    new({
      assetOperation =>
        Google::Ads::GoogleAds::V26::Services::AssetService::AssetOperation->
        new({
          create => Google::Ads::GoogleAds::V26::Resources::Asset->new({
              resourceName       => $asset_resource_name,
              hotelPropertyAsset =>
                Google::Ads::GoogleAds::V26::Common::HotelPropertyAsset->new({
                  placeId => $place_id
                })})})});

  # Create a mutate operation for an asset set asset.
  push @$operations,
    Google::Ads::GoogleAds::V26::Services::GoogleAdsService::MutateOperation->
    new({
      assetSetAssetOperation =>
        Google::Ads::GoogleAds::V26::Services::AssetSetAssetService::AssetSetAssetOperation
        ->new({
          create => Google::Ads::GoogleAds::V26::Resources::AssetSetAsset->new({
              asset    => $asset_resource_name,
              assetSet => $asset_set_resource_name
            })})});

  # Issue a mutate request to create all entities.
  my $mutate_google_ads_response = $api_client->GoogleAdsService()->mutate({
    customerId       => $customer_id,
    mutateOperations => $operations
  });

  printf "Created the following entities for the hotel asset:\n";
  print_response_details($mutate_google_ads_response);

  # Return the created asset resource name, which will be used later to create an asset
  # group. Other resource names are not used later.
  return $mutate_google_ads_response->{mutateOperationResponses}[0]
    {assetResult}{resourceName};
}add_performance_max_for_travel_goals_campaign.pl

curl

Uzyskiwanie sugerowanych komponentów, których możesz użyć do utworzenia grupy plików

Możesz używać TravelAssetSuggestionService.SuggestTravelAssets, aby otrzymywać sugestie dotyczące komponentów dla Twoich obiektów hotelowych. Gdy otrzymasz sugestie, możesz ich użyć do utworzenia komponentów w grupie plików w następnym kroku.

Java

private HotelAssetSuggestion getHotelAssetSuggestion(
    GoogleAdsClient googleAdsClient, long customerId, String placeId) {

  try (TravelAssetSuggestionServiceClient travelAssetSuggestionServiceClient =
      googleAdsClient.getLatestVersion().createTravelAssetSuggestionServiceClient()) {
    // Sends a request to suggest assets to be created as an asset group for the Performance Max
    // for travel goals campaign.
    SuggestTravelAssetsResponse suggestTravelAssetsResponse =
        travelAssetSuggestionServiceClient.suggestTravelAssets(
            SuggestTravelAssetsRequest.newBuilder()
                .setCustomerId(Long.toString(customerId))
                // Uses 'en-US' as an example. It can be any language specifications in BCP 47
                // format.
                .setLanguageOption("en-US")
                // The service accepts several place IDs. We use only one here for demonstration.
                .addPlaceIds(placeId)
                .build());
    System.out.printf("Fetched a hotel asset suggestion for the place ID '%s'.%n", placeId);
    return suggestTravelAssetsResponse.getHotelAssetSuggestions(0);
  }
}AddPerformanceMaxForTravelGoalsCampaign.java

C#

private HotelAssetSuggestion GetHotelAssetSuggestion(GoogleAdsClient client,
    long customerId, string placeId)
{
    // Get the TravelAssetSuggestionService client.
    TravelAssetSuggestionServiceClient travelAssetSuggestionService =
        client.GetService(Services.V26.TravelAssetSuggestionService);

    SuggestTravelAssetsRequest request = new SuggestTravelAssetsRequest
    {
        CustomerId = customerId.ToString(),
        LanguageOption = "en-US",
    };

    request.PlaceIds.Add(placeId);

    SuggestTravelAssetsResponse response = travelAssetSuggestionService.SuggestTravelAssets(
        request
    );

    Console.WriteLine($"Fetched a hotel asset suggestion for the place ID {placeId}");
    return response.HotelAssetSuggestions[0];
}AddPerformanceMaxForTravelGoalsCampaign.cs

PHP

private static function getHotelAssetSuggestion(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $placeId
): HotelAssetSuggestion {
    // Send a request to suggest assets to be created as an asset group for the Performance Max
    // for travel goals campaign.
    $travelAssetSuggestionServiceClient =
        $googleAdsClient->getTravelAssetSuggestionServiceClient();
    // Uses 'en-US' as an example. It can be any language specifications in BCP 47 format.
    $request = SuggestTravelAssetsRequest::build($customerId, 'en-US');
    // The service accepts several place IDs. We use only one here for demonstration.
    $request->setPlaceIds([$placeId]);
    $response = $travelAssetSuggestionServiceClient->suggestTravelAssets($request);
    printf("Fetched a hotel asset suggestion for the place ID '%s'.%s", $placeId, PHP_EOL);
    return $response->getHotelAssetSuggestions()[0];
}AddPerformanceMaxForTravelGoalsCampaign.php

Python

def get_hotel_asset_suggestion(
    client: GoogleAdsClient, customer_id: str, place_id: str
) -> HotelAssetSuggestion:
    """Returns hotel asset suggestion from TravelAssetsSuggestionService.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        place_id: a place ID identifying a place in the Google Places database.

    Returns:
        A HotelAssetSuggestion instance.
    """
    request: SuggestTravelAssetsRequest = client.get_type(
        "SuggestTravelAssetsRequest"
    )
    request.customer_id = customer_id
    # Uses 'en-US' as an example. It can be any language specifications in
    # BCP 47 format.
    request.language_option = "en-US"
    # In this example we only use a single place ID for the purpose of
    # demonstration, but it's possible to append more than one here if needed.
    request.place_ids.append(place_id)
    travel_asset_suggestion_service: TravelAssetSuggestionServiceClient = (
        client.get_service("TravelAssetSuggestionService")
    )
    response: SuggestTravelAssetsResponse = (
        travel_asset_suggestion_service.suggest_travel_assets(request=request)
    )
    print(f"Fetched a hotel asset suggestion for the place ID: '{place_id}'.")

    # Since we sent a single operation in the request, it's guaranteed that
    # there will only be a single item in the response.
    return response.hotel_asset_suggestions[0]add_performance_max_for_travel_goals_campaign.py

Ruby

def get_hotel_asset_suggestion(client, customer_id, place_id)
  response =
    client.service.travel_asset_suggestion.suggest_travel_assets(
      customer_id: customer_id,
      language_option: 'en-US',
      place_ids: [place_id]
    )

  response.hotel_asset_suggestions.first
endadd_performance_max_for_travel_goals_campaign.rb

Perl

sub get_hotel_asset_suggestion {
  my ($api_client, $customer_id, $place_id) = @_;

  # Send a request to suggest assets to be created as an asset group for the Performance Max
  # for travel goals campaign.
  my $suggest_travel_assets_response =
    $api_client->TravelAssetSuggestionService()->suggest_travel_assets({
      customerId => $customer_id,
      # Uses 'en-US' as an example. It can be any language specifications in BCP 47 format.
      languageOption => 'en-US',
      # The service accepts several place IDs. We use only one here for demonstration.
      placeIds => [$place_id],
    });

  printf "Fetched a hotel asset suggestion for the place ID '%s'.\n", $place_id;
  return $suggest_travel_assets_response->{hotelAssetSuggestions}[0];
}add_performance_max_for_travel_goals_campaign.pl

curl

Zastrzeżenia

Ta metoda działa z możliwie największą dokładnością, więc możesz nie otrzymać żadnych sugestii.
Usługa może nie zwracać wszystkich wymaganych komponentów, których potrzebujesz do utworzenia grupy plików. W takim przypadku utwórz własne komponenty, które spełniają wymagania.

Utwórz kampanię Performance Max, korzystając z zestawu komponentów i sugerowanych komponentów.

Ponieważ jest to podtyp kampanii Performance Max, obowiązują w niej podstawowe wymagania i ograniczenia kampanii Performance Max, takie jak minimalne wymagania dotyczące komponentów i wymóg, aby budżet kampanii nie był udostępniany.

Ogólnie możesz wykonać większość czynności opisanych w artykule Tworzenie kampanii Performance Max. Warto zwrócić uwagę na te różnice:

Podczas tworzenia kampanii ustaw Campaign.hotel_property_asset_set na nazwę zasobu zestawu komponentów HOTEL_PROPERTY z pierwszego kroku. Począwszy od wersji 26, podanie parametru Campaign.hotel_property_asset_set wymaga aktywnego połączenia z kontem Hotel Center (które możesz skonfigurować w interfejsie Google Ads lub zarządzając zaproszeniami za pomocą ProductLinkInvitationService). Jeśli nie spełnisz tego wymagania, wystąpi błąd CampaignError.HOTEL_PROPERTY_ASSET_SET_HOTEL_CENTER_LINK_REQUIRED.

Java

private MutateOperation createCampaignOperation(
    long customerId, String hotelPropertyAssetSetResourceName) {
  Campaign performanceMaxCampaign =
      Campaign.newBuilder()
          .setName("Performance Max for travel goals campaign #" + getPrintableDateTime())
          // Sets the campaign status as PAUSED. The campaign is the only entity in
          // the mutate request that should have its status set.
          .setStatus(CampaignStatus.PAUSED)
          // All Performance Max campaigns have an advertising_channel_type of
          // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
          .setAdvertisingChannelType(AdvertisingChannelType.PERFORMANCE_MAX)
          // To create a Performance Max for travel goals campaign, you need to set
          // `hotel_property_asset_set`.
          .setHotelPropertyAssetSet(hotelPropertyAssetSetResourceName)
          // Bidding strategy must be set directly on the campaign.
          // Setting a portfolio bidding strategy by resource name is not supported.
          // Max Conversion and Maximize Conversion Value are the only strategies
          // supported for Performance Max campaigns.
          // An optional ROAS (Return on Advertising Spend) can be set for
          // maximize_conversion_value. The ROAS value must be specified as a ratio in
          // the API. It is calculated by dividing "total value" by "total spend".
          // For more information on Maximize Conversion Value, see the support
          // article: http://support.google.com/google-ads/answer/7684216.
          // A targetRoas of 3.5 corresponds to a 350% return on ad spend.
          .setMaximizeConversionValue(
              MaximizeConversionValue.newBuilder().setTargetRoas(3.5).build())
          // Assigns the resource name with a temporary ID.
          .setResourceName(ResourceNames.campaign(customerId, CAMPAIGN_TEMPORARY_ID))
          // Sets the budget using the given budget resource name.
          .setCampaignBudget(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID))
          // Declares whether this campaign serves political ads targeting the EU.
          .setContainsEuPoliticalAdvertising(DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING)
          // Optional fields.
          .setStartDateTime(new DateTime().plusDays(1).toString("yyyy-MM-dd 00:00:00"))
          .setEndDateTime(new DateTime().plusDays(365).toString("yyyy-MM-dd 23:59:59"))
          .build();

  return MutateOperation.newBuilder()
      .setCampaignOperation(
          CampaignOperation.newBuilder().setCreate(performanceMaxCampaign).build())
      .build();
}AddPerformanceMaxForTravelGoalsCampaign.java

C#

private MutateOperation CreateCampaignOperation(long customerId,
    string hotelPropertyAssetSetResourceName)
{
    Campaign performanceMaxCampaign = new Campaign
    {
        Name = "Performance Max for travel goals campaign #" +
            ExampleUtilities.GetRandomString(),
        // Sets the campaign status as PAUSED. The campaign is the only entity in
        // the mutate request that should have its status set.
        Status = CampaignStatus.Paused,
        // All Performance Max campaigns have an advertising_channel_type of
        // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
        AdvertisingChannelType = AdvertisingChannelType.PerformanceMax,
        // To create a Performance Max for travel goals campaign, you need to set
        // `hotel_property_asset_set`.
        HotelPropertyAssetSet = hotelPropertyAssetSetResourceName,
        // Bidding strategy must be set directly on the campaign.
        // Setting a portfolio bidding strategy by resource name is not supported.
        // Max Conversion and Maximize Conversion Value are the only strategies
        // supported for Performance Max campaigns.
        // An optional ROAS (Return on Advertising Spend) can be set for
        // maximize_conversion_value. The ROAS value must be specified as a ratio in
        // the API. It is calculated by dividing "total value" by "total spend".
        // For more information on Maximize Conversion Value, see the support
        // article: http://support.google.com/google-ads/answer/7684216.
        // A targetRoas of 3.5 corresponds to a 350% return on ad spend.
        MaximizeConversionValue = new MaximizeConversionValue
        {
            TargetRoas = 3.5
        },
        // Assigns the resource name with a temporary ID.
        ResourceName = ResourceNames.Campaign(customerId, CAMPAIGN_TEMPORARY_ID),
        // Sets the budget using the given budget resource name.
        CampaignBudget = ResourceNames.CampaignBudget(customerId, BUDGET_TEMPORARY_ID),

        // Declare whether or not this campaign contains political ads targeting the EU.
        ContainsEuPoliticalAdvertising = EuPoliticalAdvertisingStatus.DoesNotContainEuPoliticalAdvertising,
    };

    return new MutateOperation
    {
        CampaignOperation = new CampaignOperation
        {
            Create = performanceMaxCampaign
        }
    };
}AddPerformanceMaxForTravelGoalsCampaign.cs

PHP

private static function createCampaignOperation(
    int $customerId,
    string $hotelPropertyAssetSetResourceName
): MutateOperation {
    // Creates a mutate operation that creates a campaign.
    return new MutateOperation(
        [
        'campaign_operation' => new CampaignOperation(
            [
            'create' => new Campaign(
                [
                'name' => 'Performance Max for travel goals campaign #'
                    . Helper::getPrintableDatetime(),
                // Assigns the resource name with a temporary ID.
                'resource_name' => ResourceNames::forCampaign(
                    $customerId,
                    self::CAMPAIGN_TEMPORARY_ID
                ),
                // Sets the budget using the given budget resource name.
                'campaign_budget' => ResourceNames::forCampaignBudget(
                    $customerId,
                    self::BUDGET_TEMPORARY_ID
                ),
                // The campaign is the only entity in the mutate request that should have its
                // status set.
                // Recommendation: Set the campaign to PAUSED when creating it to prevent
                // the ads from immediately serving.
                'status' => CampaignStatus::PAUSED,
                // Performance Max campaigns have an advertising_channel_type of
                // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
                'advertising_channel_type' => AdvertisingChannelType::PERFORMANCE_MAX,

                // Declare whether or not this campaign serves political ads targeting the EU.
                'contains_eu_political_advertising' =>
                    EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING,

                // To create a Performance Max for travel goals campaign, you need to set
                // `hotel_property_asset_set`.
                'hotel_property_asset_set' => $hotelPropertyAssetSetResourceName,

                // Bidding strategy must be set directly on the campaign.
                // Setting a portfolio bidding strategy by resource name is not supported.
                // Max Conversion and Maximize Conversion Value are the only strategies
                // supported for Performance Max campaigns.
                // An optional ROAS (Return on Advertising Spend) can be set for
                // maximize_conversion_value. The ROAS value must be specified as a ratio in
                // the API. It is calculated by dividing "total value" by "total spend".
                // For more information on Maximize Conversion Value, see the support
                // article: https://support.google.com/google-ads/answer/7684216.
                // A target_roas of 3.5 corresponds to a 350% return on ad spend.
                'maximize_conversion_value' => new MaximizeConversionValue(
                    [
                    'target_roas' => 3.5
                    ]
                )
                ]
            )
            ]
        )
        ]
    );
}AddPerformanceMaxForTravelGoalsCampaign.php

Python

def create_campaign_operation(
    client: GoogleAdsClient,
    customer_id: str,
    hotel_property_asset_set_resource_name: str,
) -> MutateOperation:
    """Creates a mutate operation that creates a new Performance Max for travel
    goals campaign.

    Links the specified hotel property asset set to this campaign.

    A temporary ID will be assigned to this campaign budget so that it can be
    referenced by other objects being created in the same mutate request.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        hotel_property_asset_set_resource_name: the resource name for a hotel
            property asset set.

    Returns:
        a MutateOperation message that creates a new Performance Max campaign.
    """
    googleads_service: GoogleAdsServiceClient = client.get_service(
        "GoogleAdsService"
    )
    # Creates a mutate operation that creates a campaign.
    operation: MutateOperation = client.get_type("MutateOperation")
    campaign: Campaign = operation.campaign_operation.create
    campaign.name = (
        "Performance Max for travel goals campaign "
        f"#{get_printable_datetime()}"
    )
    # Assigns the resource name with a temporary ID.
    campaign.resource_name = googleads_service.campaign_path(
        customer_id, CAMPAIGN_TEMPORARY_ID
    )
    # Sets the budget using the given budget resource name.
    campaign.campaign_budget = googleads_service.campaign_budget_path(
        customer_id, BUDGET_TEMPORARY_ID
    )
    # The campaign is the only entity in the mutate request that should have its
    # status set.
    # Recommendation: Set the campaign to PAUSED when creating it to prevent
    # the ads from immediately serving.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED
    # Performance Max campaigns have an advertising_channel_type of
    # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.PERFORMANCE_MAX
    )
    # Declare whether or not this campaign serves political ads targeting the
    # EU. Valid values are:
    #   CONTAINS_EU_POLITICAL_ADVERTISING
    #   DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
    campaign.contains_eu_political_advertising = (
        client.enums.EuPoliticalAdvertisingStatusEnum.DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
    )
    # To create a Performance Max for travel goals campaign, you need to set
    # the `hotel_property_asset_set` field.
    campaign.hotel_property_asset_set = hotel_property_asset_set_resource_name
    # Bidding strategy must be set directly on the campaign.
    # Setting a portfolio bidding strategy by resource name is not supported.
    # Max Conversion and Maximize Conversion Value are the only strategies
    # supported for Performance Max campaigns.
    # An optional ROAS (Return on Advertising Spend) can be set for
    # maximize_conversion_value. The ROAS value must be specified as a ratio in
    # the API. It is calculated by dividing "total value" by "total spend".
    # For more information on Maximize Conversion Value, see the support
    # article: https://support.google.com/google-ads/answer/7684216.
    # A target_roas of 3.5 corresponds to a 350% return on ad spend.
    campaign.maximize_conversion_value.target_roas = 3.5

    return operationadd_performance_max_for_travel_goals_campaign.py

Ruby

# Creates a MutateOperation that creates a new Performance Max campaign.
#
# A temporary ID will be assigned to this campaign so that it can
# be referenced by other objects being created in the same Mutate request.
def create_performance_max_campaign_operation(
  client,
  customer_id,
  hotel_property_asset_set_resource_name
)
  client.operation.mutate do |m|
    m.campaign_operation =
      client.operation.create_resource.campaign do |c|
        c.name = "Performance Max for Travel Goals #{SecureRandom.uuid}"

        # Set the campaign status as PAUSED. The campaign is the only entity in
        # the mutate request that should have its status set.
        c.status = :PAUSED

        # All Performance Max campaigns have an advertising_channel_type of
        # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
        c.advertising_channel_type = :PERFORMANCE_MAX

        # Declare whether or not this campaign serves political ads targeting the EU.
        # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
        # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
        c.contains_eu_political_advertising = :DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING

        # To create a Performance Max for travel goals campaign, you need to set hotel_property_asset_set
        c.hotel_property_asset_set = hotel_property_asset_set_resource_name

        # Bidding strategy must be set directly on the campaign.
        # Setting a portfolio bidding strategy by resource name is not supported.
        # Max Conversion and Maximize Conversion Value are the only strategies
        # supported for Performance Max campaigns.
        # An optional ROAS (Return on Advertising Spend) can be set for
        # maximize_conversion_value. The ROAS value must be specified as a ratio
        # in the API. It is calculated by dividing "total value" by "total spend".
        # For more information on Maximize Conversion Value, see the support
        # article: http://support.google.com/google-ads/answer/7684216.
        # A target_roas of 3.5 corresponds to a 350% return on ad spend.
        c.bidding_strategy_type = :MAXIMIZE_CONVERSION_VALUE
        c.maximize_conversion_value =
          client.resource.maximize_conversion_value do |mcv|
            mcv.target_roas = 3.5
          end

        # Assign the resource name with a temporary ID.
        c.resource_name =
          client.path.campaign(
            customer_id,
            PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
          )

        # Set the budget using the given budget resource name.
        c.campaign_budget =
          client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)
      end
  end
endadd_performance_max_for_travel_goals_campaign.rb

Perl

sub create_campaign_operation {
  my ($customer_id, $hotel_property_asset_set_resource_name) = @_;

  # Create a mutate operation that creates a campaign operation.
  return
    Google::Ads::GoogleAds::V26::Services::GoogleAdsService::MutateOperation->
    new({
      campaignOperation =>
        Google::Ads::GoogleAds::V26::Services::CampaignService::CampaignOperation
        ->new({
          create => Google::Ads::GoogleAds::V26::Resources::Campaign->new({
              # Assign the resource name with a temporary ID.
              resourceName =>
                Google::Ads::GoogleAds::V26::Utils::ResourceNames::campaign(
                $customer_id, CAMPAIGN_TEMPORARY_ID
                ),
              name => "Performance Max for travel goals campaign #'" . uniqid(),
              # Set the budget using the given budget resource name.
              campaignBudget =>
                Google::Ads::GoogleAds::V26::Utils::ResourceNames::campaign_budget(
                $customer_id, BUDGET_TEMPORARY_ID
                ),
              # Set the campaign status as PAUSED. The campaign is the only entity in
              # the mutate request that should have its status set.
              status =>
                Google::Ads::GoogleAds::V26::Enums::CampaignStatusEnum::PAUSED,
              # All Performance Max campaigns have an advertisingChannelType of
              # PERFORMANCE_MAX. The advertisingChannelSubType should not be set.
              advertisingChannelType => PERFORMANCE_MAX,

              # To create a Performance Max for travel goals campaign, you need to set
              # `hotelPropertyAssetSet`.
              hotelPropertyAssetSet => $hotel_property_asset_set_resource_name,

              # Declare whether or not this campaign serves political ads targeting the EU.
              # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
              # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
              containsEuPoliticalAdvertising =>
                DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING,

              # Bidding strategy must be set directly on the campaign.
              # Setting a portfolio bidding strategy by resource name is not supported.
              # Max Conversion and Max Conversion Value are the only strategies
              # supported for Performance Max campaigns.
              # An optional ROAS (Return on Advertising Spend) can be set for
              # maximizeConversionValue. The ROAS value must be specified as a ratio in
              # the API. It is calculated by dividing "total value" by "total spend".
              # For more information on Max Conversion Value, see the support article:
              # http://support.google.com/google-ads/answer/7684216.
              # A targetRoas of 3.5 corresponds to a 350% return on ad spend.
              maximizeConversionValue =>
                Google::Ads::GoogleAds::V26::Common::MaximizeConversionValue->
                new({
                  targetRoas => 3.5
                })})})});
}add_performance_max_for_travel_goals_campaign.pl

curl

Zamiast tworzyć grupę plików od podstaw, możesz teraz podczas jej tworzenia skorzystać z sugestii od TravelAssetSuggestionService.SuggestTravelAssets. Jeśli sugerowane komponenty nie wystarczą, musisz dodać więcej komponentów, aby spełnić minimalne wymagania dotyczące komponentów w kampanii Performance Max.

Aby korzystać z kampanii Performance Max do celów związanych z podróżami, musisz połączyć wszystkie komponenty z informacjami o hotelu z utworzoną grupą plików. Bez tych linków kampania będzie zwykłą kampanią Performance Max.

Java

// Link the previously created hotel property asset to the asset group. In the real-world
// scenario, you'd need to do this step several times for each hotel property asset.
AssetGroupAsset hotelProperyAssetGroupAsset =
    AssetGroupAsset.newBuilder()
        .setAsset(hotelPropertyAssetResourceName)
        .setAssetGroup(assetGroupResourceName)
        .setFieldType(AssetFieldType.HOTEL_PROPERTY)
        .build();
// Adds an operation to link the hotel property asset to the asset group.
mutateOperations.add(
    MutateOperation.newBuilder()
        .setAssetGroupAssetOperation(
            AssetGroupAssetOperation.newBuilder().setCreate(hotelProperyAssetGroupAsset))
        .build());AddPerformanceMaxForTravelGoalsCampaign.java

C#

// Link the previously created hotel property asset to the asset group. In the
// real-world scenario, you'd need to do this step several times for each hotel property
// asset.
AssetGroupAsset hotelPropertyAssetGroupAsset = new AssetGroupAsset
{
    Asset = hotelPropertyAssetResourceName,
    AssetGroup = assetGroupResourceName,
    FieldType = AssetFieldType.HotelProperty
};

// Adds an operation to link the hotel property asset to the asset group.
mutateOperations.Add(new MutateOperation
{
    AssetGroupAssetOperation = new AssetGroupAssetOperation
    {
        Create = hotelPropertyAssetGroupAsset
    }
});AddPerformanceMaxForTravelGoalsCampaign.cs

PHP

// Link the previously created hotel property asset to the asset group. In the real-world
// scenario, you'd need to do this step several times for each hotel property asset.
$operations[] = new MutateOperation(
    [
    'asset_group_asset_operation' => new AssetGroupAssetOperation(
        [
        'create' => new AssetGroupAsset(
            [
            'asset' => $hotelPropertyAssetResourceName,
            'asset_group' => $assetGroupResourceName,
            'field_type' => AssetFieldType::HOTEL_PROPERTY
            ]
        )
        ]
    )
    ]
);AddPerformanceMaxForTravelGoalsCampaign.php

Python

# Link the previously created hotel property asset to the asset group. If
# there are multiple assets, these steps to create a new operation need to
# be performed for each asset.
asset_group_asset_mutate_operation: MutateOperation = client.get_type(
    "MutateOperation"
)
asset_group_asset_hotel: AssetGroupAsset = (
    asset_group_asset_mutate_operation.asset_group_asset_operation.create
)
asset_group_asset_hotel.asset = hotel_property_asset_resource_name
asset_group_asset_hotel.asset_group = asset_group_resource_name
asset_group_asset_hotel.field_type = (
    client.enums.AssetFieldTypeEnum.HOTEL_PROPERTY
)
operations.append(asset_group_asset_mutate_operation)add_performance_max_for_travel_goals_campaign.py

Ruby

# Link the previously created hotel property asset to the asset group.
# In the real-world scenario, you'd need to do this step several times for
# each hotel property asset.
operations << client.operation.mutate do |m|
  m.asset_group_asset_operation =
    client.operation.create_resource.asset_group_asset do |aga|
      aga.field_type = :HOTEL_PROPERTY
      aga.asset_group =
        client.path.asset_group(customer_id, ASSET_GROUP_TEMPORARY_ID)
      aga.asset = hotel_property_asset_resource_name
    end
endadd_performance_max_for_travel_goals_campaign.rb

Perl

# Link the previously created hotel property asset to the asset group. In the real-world
# scenario, you'd need to do this step several times for each hotel property asset.
push @$operations,
  Google::Ads::GoogleAds::V26::Services::GoogleAdsService::MutateOperation->
  new({
    assetGroupAssetOperation =>
      Google::Ads::GoogleAds::V26::Services::AssetGroupAssetService::AssetGroupAssetOperation
      ->new({
        create =>
          Google::Ads::GoogleAds::V26::Resources::AssetGroupAsset->new({
            asset      => $hotel_property_asset_resource_name,
            assetGroup => $asset_group_resource_name,
            fieldType  => HOTEL_PROPERTY
          })})});add_performance_max_for_travel_goals_campaign.pl

curl

Wstecz

Sprzedaż online z użyciem pliku danych o produktach

Dalej

Cele typu płatność za potencjalne zlecenie

Kampanie Performance Max do celów związanych z podróżami Zadbaj o dobrą organizację dzięki kolekcji Zapisuj i kategoryzuj treści zgodnie ze swoimi preferencjami.

Tworzenie kampanii Performance Max do celów związanych z podróżami

Pobieranie elementów komponentów dotyczących hoteli

Java

C#

PHP

Python

Ruby

Perl

curl

Uzyskiwanie sugerowanych komponentów, których możesz użyć do utworzenia grupy plików

Java

C#

PHP

Python

Ruby

Perl

curl

Zastrzeżenia

Utwórz kampanię Performance Max, korzystając z zestawu komponentów i sugerowanych komponentów.

Java

C#

PHP

Python

Ruby

Perl

curl

Java

C#

PHP

Python

Ruby

Perl

curl

Kampanie Performance Max do celów związanych z podróżami