Release Notes

v17 (2024-06-05)

The following features and changes were added in v17.

Ads

• Removed AdService.getAd. This brings the AdService in line with other services in the Google Ads API. See Retrieving objects for the recommended way to fetch ads and other resource types.
• Added more validations for ImageAdInfo.image_asset regarding dimensions and format. The following errors may be thrown if the image is invalid:
  • ImageError.UNEXPECTED_SIZE
  • ImageError.FORMAT_NOT_ALLOWED

Assets

• Added new enum: ClickType.AD_IMAGE
• Added the following new reports with new metrics for Performance Max and Search campaigns:
  • campaign_aggregate_asset_view
  • channel_aggregate_asset_view

Audiences

• Added OfflineUserDataJobError.OPERATION_LEVEL_CONSENT_PROVIDED

Batch Jobs

• Added BatchJobError.REQUEST_TOO_LARGE, which will be thrown when the submitted AddBatchJobOperationsRequest is larger than 10484504 bytes.
• Added support for setting MutateOperation.asset_group_operation when using BatchJobService. This lets you use batch processing to create and manage entire Performance Max campaigns. See our new dedicated guide.

Campaigns

• Renamed Discovery to Demand Gen in all fields, enums, errors of all resources across the Google Ads API, such as campaigns, ads, and assets. For example, AdvertisingChannelType.DISCOVERY is now AdvertisingChannelType.DEMAND_GEN.
• Added Campaign.keyword_match_type to let you set keyword match type for all keywords in a campaign.

Conversions

• For SKAdNetwork conversions,
  • Renamed segments.sk_ad_network_conversion_value to segments.sk_ad_network_fine_conversion_value.
  • Added segments.sk_ad_network_redistributed_fine_conversion_value.
• The following metrics are now returned with the response even when they are zero. This makes them consistent with other metrics.
  • metrics.all_conversions_value_by_conversion_date
  • metrics.all_conversions_by_conversion_date
  • metrics.conversions_value_by_conversion_date
  • metrics.conversions_by_conversion_date

Criteria

• Added to following fields to AdGroupCriterion to show whether the ad group criterion is serving or the reasons why it's not serving:
  • primary_status
  • primary_status_reasons
• Added support for metrics.search_impression_share for gender_view
• Added support for metrics.phone_calls for keyword_view

Local Services

• Added LocalServicesLeadService.AppendLeadConversation() used to append a new LocalServicesLeadConversation to LocalServicesLead, which sends the messages to users through appropriate channels like SMS depending on how the lead was created.
  • The size of AppendLeadConversationRequest.conversations is limited to 1,000.
  • Only LocalServicesLead with lead_type set to LeadType.MESSAGE can be specified in Conversation.local_services_lead.
• Added new enum values to ConversationType:
  • WHATSAPP to represent a conversation introduced through WhatsApp.
  • ADS_API to represent a conversation introduced using the new LocalServicesLeadService.AppendLeadConversation() method.
• Added the following new fields to local_services_verification_artifact:
  • local_services_verification_artifact.insurance_verification_artifact.expiration_date_time
  • local_services_verification_artifact.license_verification_artifact.expiration_date_time

Reporting

• You can now select only fields related to one linked product when querying product_link. Selecting multiple fields of several linked products will throw QueryError.PROHIBITED_FIELD_COMBINATION_IN_SELECT_CLAUSE. For example, product_link.advertising_partner.customer and product_link.data_partner.data_partner_id cannot be selected in the same query.
• Passing a page_size to GoogleAdsService.Search will result in a RequestError.PAGE_SIZE_NOT_SUPPORTED error.

Shopping

• Added a new report shopping_product, which corresponds to the Products page of the Google Ads UI. It supports returning data related to the current state of products from Google Merchant Center accounts linked to a Google Ads account.
  • You can filter metrics from the shopping_product report using segments.date when using GoogleAdsService.Search or GoogleAdsService.SearchStream. Segmentation by date is not permitted and will return a ShoppingProductError.UNSUPPORTED_DATE_SEGMENTATION error.

Unified Goals

• Added UserListCustomerTypeService.MutateUserListCustomerTypes() to configure audience customer types.
• Removed CustomerLifecycleGoal.lifecycle_goal_customer_definition_settings. To configure audience settings of customer lifecycle goals, use UserListCustomerTypeService.MutateUserListCustomerTypes() instead.
  • Attach or unattach a user list by setting UserListCustomerType.customer_type_category to UserListCustomerTypeCategory.PURCHASERS to include it into or exclude it from an existing customer definition for customer lifecycle goals, respectively. Visit segment your audiences for more details.

Videos

• Added the following values to ContentLabelType. You can exclude these ContentLabelTypes at the customer level:
  • BRAND_SUITABILITY_CONTENT_FOR_FAMILIES
  • BRAND_SUITABILITY_GAMES_FIGHTING
  • BRAND_SUITABILITY_GAMES_MATURE
  • BRAND_SUITABILITY_HEALTH_SENSITIVE
  • BRAND_SUITABILITY_HEALTH_SOURCE_UNDETERMINED
  • BRAND_SUITABILITY_NEWS_RECENT
  • BRAND_SUITABILITY_NEWS_SENSITIVE
  • BRAND_SUITABILITY_NEWS_SOURCE_NOT_FEATURED
  • BRAND_SUITABILITY_POLITICS
  • BRAND_SUITABILITY_RELIGION
• Added AdVideoAsset.ad_video_asset_info to support inventory preferences for video assets when creating DemandGenVideoResponsiveAdInfo.
• (Allowlisted accounts only) Made Campaign.video_brand_safety_suitability mutable.

v16.1.0 (2024-04-24)

The following features and changes were added in v16.1.

Account Management

• CustomerNegativeCriterion.ip_block which supports adding an IP as a negative criterion at the customer level.
• New enum value: ProductLinkError.LINK_EXISTS.
• New enum value: ProductLinkInvitationError.CUSTOMER_NOT_PERMITTED_TO_CREATE_INVITATION.

Assets

• Support for assets related to Demand Gen to ad_group_ad_asset_view and asset_field_type_view.
• New enum value: AssetFieldType.DISCOVERY_CAROUSEL_CARD.

Audiences

• New enum value: ResourceLimitType.LOOKALIKE_USER_LISTS_PER_CUSTOMER which limits the number of lookalike user lists a customer can have to 1000.

Campaigns

• Support for returning Target ROAS campaign bid simulations for App campaigns using the campaign_simulation report.
• New enum value: CampaignError.DYNAMIC_TEXT_ASSET_CANNOT_OPT_OUT_WITH_FINAL_URL_EXPANSION_OPT_IN.
• New enum value: AdGroupPrimaryStatusReason.AD_GROUP_PAUSED_DUE_TO_LOW_ACTIVITY.
• New enum value: CampaignCriterionError.CANNOT_REMOVE_ALL_LOCATIONS_DUE_TO_TOO_MANY_COUNTRY_EXCLUSIONS.

Conversions

• SkAdNetworkConversionValueSchema.postback_mappings which supports SKAdNetwork 4.0 features.
• Added support for warnings for CustomerSkAdNetworkConversionValueSchemaService as MutateCustomerSkAdNetworkConversionValueSchemaRequest.enable_warnings. When set to true, any non-blocking errors pertaining to operation failures will be returned as MutateCustomerSkAdNetworkConversionValueSchemaResponse.warning.
• New enum values in CustomerSkAdNetworkConversionValueSchemaError:
  • INVALID_EVENT_COUNTER
  • INVALID_EVENT_NAME

Criteria

• New fields in BrandInfo:
  • display_name
  • primary_url
  • rejection_reason
  • status
• New enum: BrandRequestRejectionReason.
• New enum value: CriterionType.LIFE_EVENT.

Experiments

• New enum value: ExperimentError.INVALID_DURATION_FOR_AN_EXPERIMENT.

Local Services

• local_services_lead.credit_details.credit_state and local_services_lead.credit_details.credit_state_last_update_date_time which returns the state of credit and the timestamp when the credit state was updated, respectively.
• local_services_lead_conversation.message_details.attachment_urls which returns the URLs that can be used to download the contents of the attachment.

Videos

• customer.video_brand_safety_suitability and BrandSafetySuitability which support retrieving video brand safety suitability at the customer level.
• New enum value: VideoCampaignError.MUTATE_REQUIRES_RESERVATION.

v16 (2024-02-21)

The following features and changes were added in v16.

Account Management

• Migrated advertising_partner from AccountLink to ProductLink and ProductLinkInvitation.
• Removed data_partner and google_ads from AccountLink.
• Added IdentityVerificationService to manage advertiser verification.
  • StartIdentityVerification() is used to start a verification session using the provided verification_program. It creates a new verification session and returns an empty response for a successfully created verification.
    • Added IdentityVerificationProgram.ADVERTISER_IDENTITY_VERIFICATION.
  • GetIdentityVerification() can be used for retrieving verification information, which returns several objects of IdentityVerification. Each IdentityVerification includes:
    • verification_program which is the identity verification program type
    • identity_verification_requirement that contains details related to the deadline by which the advertiser should finish verification
    • verification_progress that contains details related to the verification session including:
      • program_status represents the current status of this verification session
      • action_url directs the customer to a URL to complete the verification.
      • invitation_link_expiration_time represents the expiration date for the action_url
  • Enums:
    • IdentityVerificationProgram
    • IdentityVerificationProgramStatus
  • Errors:
    • IdentityVerificationError
• Added AuthorizationError.ACTION_NOT_PERMITTED_FOR_SUSPENDED_ACCOUNT.

Assets

• Changes to asset_group:
  • Added support for time-related segments, such as segments.year and segments.month.
  • Made campaign an attributed resource instead of segmenting resource.

Campaigns

• Changes to Demand Gen campaigns:
  • Added support for setting Campaign.shopping_setting to an existing Demand Gen campaign.
  • Added ShoppingSetting.disable_product_feed to disable the optional product feed of Demand Gen campaigns.
  • Added Ad.demand_gen_product_ad and the corresponding DemandGenProductAdInfo, available to Demand Gen campaigns with a non-null Campaign.shopping_setting.
• Added to following fields to AdGroup to show whether the ad group is serving or the reasons why it's not serving:
  • primary_status
  • primary_status_reasons
• Added to following fields to AdGroupAd to show whether the ad group ad is serving or the reasons why it's not serving:
  • primary_status
  • primary_status_reasons
• Added the following values to AdGroupError:
  • CANNOT_ADD_AD_GROUP_FOR_CAMPAIGN_TYPE
  • INVALID_STATUS

Experiment

• Added Experiment.sync_enabled to specify if sync should be enabled in the experiment. With sync enabled, changes made to the original campaign while your experiment is running, are automatically copied to the experiment campaign.
• Added ExperimentError.CANNOT_ENABLE_SYNC_FOR_UNSUPPORTED_EXPERIMENT_TYPE.
• Added CampaignError.CANNOT_MODIFY_TEXT_ASSET_AUTOMATION_WITH_ENABLED_TRIAL.

Hotel & Travel

• Added the following fields to ListingDimensionInfo for a Things to do ad to enable creating listing groups based on the state and city where the travel activity is available:
  • activity_state
  • activity_city
• Added support for the following segments to travel_activity_performance_view:
  • segments.activity_city
  • segments.activity_country
  • segments.activity_state

Local Services

• Added LocalServicesVerificationArtifact.business_registration_check_verification_artifact and BusinessRegistrationCheckArtifact to allow advertisers to monitor the progress of the business registration verification process.
• Added a new resource local_services_employee to allow advertisers to retrieve the employee information they've added.

Planning

• Removed score from AudienceInsightsAttributeMetadata.

Recommendations

• Added RecommendationService.GenerateRecommendations() which returns recommendations based on the specified settings, such as recommendation types and advertising channel types. This is particularly helpful during campaign construction.
• Added RecommendationMetrics.conversions_value.
• Recommended keywords with unset keyword match type now have recommended_match_type set to UNSPECIFIED instead of UNKNOWN.
• Added the following types of recommendations:
  • MAXIMIZE_CONVERSION_VALUE_OPT_IN which recommends opting in to the Maximize conversion value bidding strategy
  • IMPROVE_GOOGLE_TAG_COVERAGE which recommends deploying Google Tag on more pages
  • PERFORMANCE_MAX_FINAL_URL_OPT_IN which recommends turning on final URL expansion for your Performance Max campaigns
  • REFRESH_CUSTOMER_MATCH_LIST which recommends updating a customer list that hasn't been updated in the last 90 days
  • CUSTOM_AUDIENCE_OPT_IN which recommends creating a custom audience
  • LEAD_FORM_ASSET which recommends adding lead form assets at the campaign or customer level
  • IMPROVE_DEMAND_GEN_AD_STRENGTH which recommends improving ad strength on Demand Gen campaigns

Shopping

• Added CampaignError.CANNOT_LINK_TO_COMPARISON_SHOPPING_SERVICE_ACCOUNT and CampaignError.CANNOT_TARGET_NETWORK_FOR_COMPARISON_SHOPPING_SERVICE_LINKED_ACCOUNTS in order to provide more detailed errors for Shopping campaigns linked to a Comparison Shopping Service Center account.
• Added the following values to AssetGroupListingGroupFilterError:
  • DIMENSION_TYPE_NOT_ALLOWED
  • DUPLICATE_WEBPAGE_FILTER_UNDER_ASSET_GROUP
  • FILTER_EXCLUSION_NOT_ALLOWED
  • LISTING_SOURCE_NOT_ALLOWED
  • MULTIPLE_LISTING_SOURCES
  • MULTIPLE_WEBPAGE_CONDITION_TYPES_NOT_ALLOWED
  • MULTIPLE_WEBPAGE_TYPES_PER_ASSET_GROUP
  • PAGE_FEED_FILTER_HAS_PARENT

Lifecycle Goals

• Added update to CustomerLifecycleGoalOperation and CampaignLifecycleGoalOperation to make these operation types consistent with other operation types in the API.

v15 (2023-10-18)

The following new features and updates were introduced in v15.

Account Management

• If your account is suspended because of unauthorized account activity, customer.status and customer_client.status are now returned as SUSPENDED. Previously, they were returned as ENABLED.
• Added support for adding and removing a link between a Google Ads account and a Merchant Center account:
  • Added ProductLink.merchant_center and MerchantCenterIdentifier.
  • Added LinkedProductType.MERCHANT_CENTER.
• Added ProductLinkInvitationService and ProductLinkInvitation to support updating a link invitation sent from other products, available for Hotel Center and Merchant Center accounts.
• Removed MerchantCenterLinkService.
  • To link Google Ads accounts with Merchant Center accounts, use ProductLinkInvitationService and ProductLinkService.
• Removed AccountLink.hotel_center and support for updating link invitations from Hotel Center accounts using AccountLinkService.
  • To update a link invitation from a Hotel Center account, use ProductLinkInvitationService.

Assets

• Replaced ImageAdInfo.media_file with ImageAdInfo.image_asset to support adding and removing images using the assets. As a result, we also removed MediaFileService, which is no longer needed.
• Added ListingGroupFilterDimension.webpage to support creating a listing group filter based on custom labels and URL substrings.
  • Also replaced AssetGroupListingGroupFilter.vertical with AssetGroupListingGroupFilter.listing_source and ListingGroupFilterListingSource
• Added asset_group_asset.source to show the source of the asset group asset.
• Added ad_group_ad_asset_view.source to show the source of ad group ad asset.

Audiences

• For Customer Match, added CustomerMatchUserListMetadata.consent to support providing a consent. Starting on March 6, 2024 if consent is missing for EEA users, then the consent value is determined as not consented. Data from unconsented EEA users won't be processed and cannot be used for ad personalization using Customer Match. Check out our Customer Match guide for more details.
• For Store Sales, added UserData.consent to support providing a consent. Check out our Store Sales guide for more details. If you are using Customer Match with store sales, review the FAQ for additional information.
• Added UserList.lookalike_user_list to support creating a Lookalike segment, an audience created based on the provided existing seed audience. Lookalike segments can be used in a Demand Gen campaign only.

Campaigns

• Updates to Performance Max campaigns:

  • AssetGroupSignal now supports for two signal types that can be attached to an asset group for enhanced targeting:
    • AssetGroupSignal.audience
      • Added Audience.scope and Audience.asset_group to limit audience usage to a specific asset group. Audience.asset_group must be set if and only if Audience.scope is ASSET_GROUP.
    • AssetGroupSignal.search_theme
      • Added CriterionType.SEARCH_THEME to support this new criterion type. This new criterion type can only be used in Performance Max campaigns to create an AssetGroupSignal by populating the AssetGroupSignal.search_theme with a SearchThemeInfo criterion.
  • Added AssetGroupSignalOperation.exempt_policy_violation_keys to support requesting exemption when adding asset group signals.
  • Added a new asset_group_top_combination_view to report the top performing assets at the asset group level.
  • asset_group can now be queried with metric fields to support retrieving the performance of a Performance Max campaign.
  • In PerformanceMaxUpgradeStatus, renamed UPGRADE_ELIGIBLE to UPGRADE_ELIGIBLE.

• For Demand Gen and Discovery Target CPA campaigns, the campaign-level Target CPA bid simulations (campaign_simulation.target_cpa_point_list.points) now returns TargetCpaSimulationPoint.interactions instead of TargetCpaSimulationPoint.clicks.

• Added BrandSuggestionService that can suggest brands based on the provided brand prefix and the excluded list of brands. These brands can be used to create a BRAND criterion, added to a BRANDS shared set, and then attached to a campaign by creating a CampaignCriterion with brand_list set to the shared set. The campaign criteria can be targeted in Search campaigns and excluded in Performance Max campaigns, respectively.

  • Fields:
    • SharedCriterion.brand
    • CampaignCriterion.brand_list
  • Enums:
    • SharedSetType.BRANDS
    • CriterionType.BRAND_LIST

• Added Campaign.asset_automation_settings[] to show the automation status of each asset type.

• Added the following values to the CampaignPrimaryStatusReason enum:

  • NO_ASSET_GROUPS
  • ASSET_GROUPS_PAUSED

Conversions

• Added CallConversion.consent and ClickConversion.consent to support providing a consent. Check out our call conversions guide and click conversions guide for more details.
• Added the following fields related to SKAdNetwork conversions, available when querying them with customer or campaign:
  • Segments:
    • segments.sk_ad_network_coarse_conversion_value
    • segments.sk_ad_network_source_domain
    • segments.sk_ad_network_source_type
    • segments.sk_ad_network_postback_sequence_index
  • Metrics:
    • metrics.sk_ad_network_total_conversions
    • metrics.sk_ad_network_installs
• Replaced metrics.sk_ad_network_conversions with metrics.sk_ad_network_installs.
• Added support for diagnosing offline conversion upload
  • Moved the offline_conversion_upload_client_summary from a field on the customer resource to a top-level report. Use this report to obtain useful details of the conversion upload status such as the successful events count, success rate, and error percentage.
    • Caveat: A conversion that is uploaded but results in a ConversionUploadError.CLICK_NOT_FOUND error is still counted as successful, but it's also flagged as an OfflineConversionAlert.
  • Added job_id as an optional parameter for the following request types so you can logically group multiple upload requests into a single conceptual job:
    • UploadConversionAdjustmentsRequest
    • UploadClickConversionsRequest
  • Added INVALID_JOB_ID to the following errors:
    • ConversionAdjustmentUploadError
    • ConversionUploadError
  • Replaced INVALID_CONVERSION_ACTION with NO_CONVERSION_ACTION_FOUND and INVALID_CONVERSION_ACTION_TYPE in the following errors:
    • ConversionAdjustmentUploadError
    • ConversionUploadError
• Added three reports to support Android Privacy Sandbox Cross-network attribution without redirects:
  • android_privacy_shared_key_google_campaign which contains shared_campaign_key and some fields that help encode the key.
  • android_privacy_shared_key_google_ad_group which contains shared_ad_group_key and some fields that help encode the key.
  • android_privacy_shared_key_google_network_type which contains shared_network_type_key and some fields that help encode the key.
• Added ConversionActionError.CANNOT_SET_RULE_BASED_ATTRIBUTION_MODELS. A ConversionActionOperation that attempts to use one of the deprecated rule-based attribution models now fails with this error. Previously, the operation would fail with an UNKNOWN error.

Hotel & Travel

• Added support for the following fields in travel_activity_group_view and travel_activity_performance_view:
  • Segments:
    • segments.activity_account_id
    • segments.activity_rating
    • segments.external_activity_id
  • Metrics:
    • metrics.search_absolute_top_impression_share
    • metrics.search_budget_lost_absolute_top_impression_share
    • metrics.search_budget_lost_impression_share
    • metrics.search_budget_lost_top_impression_share
    • metrics.search_impression_share
    • metrics.search_rank_lost_absolute_top_impression_share
    • metrics.search_rank_lost_impression_share
    • metrics.search_rank_lost_top_impression_share
    • metrics.search_top_impression_share

Local Services Ads

• Added LocalServicesSettings and its fields to the customer report for returning a Local Services advertiser's granular license and insurance statuses.
• Added the following new reports for Local Services:
  • local_services_lead contains all the details pertaining to Local Services Ads leads such as lead_charged, lead_type, lead_status.
    • Enums:
      • LeadStatus
      • LeadType
  • local_services_lead_conversation contains message and phone conversation details such as conversation_channel, call_duration_millis, call_recording_url.
    • Phone call recording URL is authenticated against the target customer account and its manager accounts.
  • local_services_verification_artifact returns a Local Services advertiser's artifacts such as background check, business licenses, and business insurance data. Any documents associated with license and insurance can be accessed through a URL.
    • Enums:
      • LocalServicesVerificationArtifactStatus
      • LocalServicesVerificationArtifactType
      • LocalServicesInsuranceRejectionReason
      • LocalServicesLicenseRejectionReason

Planning

• Added support to return Forecast.views and PlannedProductForecast.views for ReachPlanService.ListPlannableProducts for applicable product types.
• Added support to return PlannableTargeting.surface_targeting for ReachPlanService.ListPlannableProducts, which describes the available surfaces for a product.
• Added a new ReachPlanSurface enum.
• Added support for targeting Target frequency using AdvancedProductTargeting.target_frequency_settings, which returns PlannedProductForecast.average_frequency.
• Added AudienceInsightsService.GenerateSuggestedTargetingInsights to return suggested targetable audiences.
• Added the following values to ReachPlanError:
  • NOT_FORECASTABLE_NOT_ENOUGH_INVENTORY
  • NOT_FORECASTABLE_ACCOUNT_NOT_ENABLED

Recommendations

• Added RecommendationSubscriptionService which manages recommendation subscriptions:
  • Resource: RecommendationSubscription
  • Field: MutateOperation.recommendation_subscription_operation
  • Enum: ChangeClientType.GOOGLE_ADS_RECOMMENDATIONS_SUBSCRIPTION
  • Errors:
    • RecommendationSubscriptionError
    • RecommendationSubscriptionStatus
• Added the following types of recommendations:
  • FORECASTING_SET_TARGET_CPA which recommends setting a target CPA for campaigns that don't have one specified, in advance of a seasonal event that is forecasted to increase traffic.
  • SET_TARGET_CPA which recommends setting a target CPA for campaigns that don't have one specified.
  • SET_TARGET_ROAS which recommends setting a target ROAS for campaigns that don't have one specified.

Reporting

• Added the following new metrics, which can be queried with campaign (available for Display, Video, Discovery, and App campaigns) and segments.device:
  • metrics.unique_users
  • metrics.average_impression_frequency_per_user

Shopping

• Removed ShoppingSetting.sales_country, whose values are now returned as ShoppingSetting.feed_label.
  • You can continue to use a specific Merchant Center feed for a campaign by using the ShoppingSetting.feed_label field. It should be set to the feed label value or the two-letter country code previously used for ShoppingSetting.sales_country. For more details, see the support article for feed labels.
• Removed the dependency of product categories on a country code in reporting. The set of supported category IDs has not changed.
  • Replaced the following fields used in shopping_performance_view:
    • segments.product_bidding_category_level1 with segments.product_category_level1
    • segments.product_bidding_category_level2 with segments.product_category_level2
    • segments.product_bidding_category_level3 with segments.product_category_level3
    • segments.product_bidding_category_level4 with segments.product_category_level4
    • segments.product_bidding_category_level5 with segments.product_category_level5
  • Replaced product_bidding_category_constant with product_category_constant, which returns all available localizations of a category in a repeated field.
  • Replaced ListingDimensionInfo.product_bidding_category with ListingDimensionInfo.product_category.
  • Replaced ListingGroupFilterDimension.product_bidding_category with ListingGroupFilterDimension.product_category.
• Removed support for adding Campaign.shopping_setting to Search campaigns. Trying to create a Search campaign with Campaign.shopping_setting or add Campaign.shopping_setting to an existing Search campaign now results in OPERATION_NOT_PERMITTED_FOR_CONTEXT.
• Removed support for adding CampaignCriterion.listing_scope to Search campaigns. Trying to add CampaignCriterion.listing_scope to an existing Search campaign now results in OPERATION_NOT_PERMITTED_FOR_CONTEXT.
• Added following conversions with cart data metrics:
  • metrics.orders
  • metrics.average_order_value_micros
  • metrics.average_cart_size
  • metrics.cost_of_goods_sold_micros
  • metrics.gross_profit_micros
  • metrics.gross_profit_margin
  • metrics.revenue_micros
  • metrics.units_sold
  • metrics.cross_sell_cost_of_goods_sold_micros
  • metrics.cross_sell_gross_profit_micros
  • metrics.cross_sell_revenue_micros
  • metrics.cross_sell_units_sold
  • metrics.lead_cost_of_goods_sold_micros
  • metrics.lead_gross_profit_micros
  • metrics.lead_revenue_micros
  • metrics.lead_units_sold
  • All these metrics are selectable with following reports:
    • ad_group
    • ad_group_ad
    • asset_group_product_group_view
    • campaign
    • customer
    • keyword_view
    • product_group_view
    • shopping_performance_view

Unified Goals

• Added CustomerLifecycleGoalService.ConfigureCustomerLifecycleGoals for configuring customer acquisition goals at the customer level.
  • Report: customer_lifecycle_goal
• Added CampaignLifecycleGoalService.ConfigureCampaignLifecycleGoals for configuring customer acquisition goals at the campaign level.
  • Report: campaign_lifecycle_goal
• Added CampaignConversionGoalError.CANNOT_USE_STORE_SALE_GOAL_FOR_PERFORMANCE_MAX_CAMPAIGN.
• Added the following values to ConversionGoalCampaignConfigError:
  • EMPTY_CONVERSION_GOALS
  • STORE_SALE_STORE_VISIT_CANNOT_BE_BOTH_INCLUDED
  • PERFORMANCE_MAX_CAMPAIGN_CANNOT_USE_CUSTOM_GOAL_WITH_STORE_SALES

Videos

• Added support for targeting Google TV at the campaign level:
  • Added NetworkSettings.target_google_tv_network
  • Added AdNetworkType.GOOGLE_TV.
• Added support for targeting YouTube at the campaign level:
  • Added NetworkSettings.target_youtube
  • In AdNetworkType, merged YOUTUBE_WATCH and YOUTUBE_SEARCH into YOUTUBE.
  • Added CampaignError.CANNOT_TARGET_DISPLAY_NETWORK_WITHOUT_YOUTUBE.

Archived release notes

See Sunsetted versions for archived release notes.