Gebote mit Gebotsanpassungen anpassen

Mit der Google Ads API können Sie Gebotsanpassungen (auch Gebotsmodifikatoren genannt) für Hotelanzeigen festlegen. Weitere Informationen zur Funktionsweise von Gebotsanpassungen finden Sie unter Gebotsanpassungen für Hotelanzeigen.

Gebotsanpassungen auf Kampagnenebene

Informationen zum Festlegen von Gebotsanpassungen auf Kampagnenebene mit der Google Ads API finden Sie unter Gebotsmodifikatoren verwalten.

Gebotsanpassungen auf Anzeigengruppenebene

Wenn Sie Gebotsanpassungen auf Anzeigengruppenebene festlegen möchten, erstellen Sie ein Kriterienobjekt für die gewünschte Dimension (z. B. HotelAdvanceBookingWindowInfo, HotelDateSelectionTypeInfo, HotelCheckInDayInfo oder HotelLengthOfStayInfo) und legen Sie die entsprechenden Werte für die Felder fest.

Wenn Sie beispielsweise einen Gebotsmodifikator für Anzeigengruppen mit einem Reservierungszeitraum zwischen 30 und 60 Tagen erstellen möchten, erstellen Sie ein HotelAdvanceBookingWindowInfo-Objekt und legen Sie min_days auf 30 und max_days auf 60 fest.

Ordnen Sie das Kriterienobjekt schließlich einem AdGroupBidModifier-Objekt zu, geben Sie den Ressourcennamen der Zielanzeigengruppe mit ad_group an und legen Sie das Feld bid_modifier auf einen Multiplikator zwischen 0.1 und 10.0 fest (z. B. 1.5 für eine Anpassung von +50% oder 0.5 für eine Anpassung von -50 %). Wenn Sie einen Gerätetyp vollständig deaktivieren möchten, setzen Sie bid_modifier auf 0. Für einige Dimensionen ist nur ein eingeschränkter Bereich zulässig. Informationen zum gültigen Bereich für die einzelnen Anpassungstypen finden Sie unter Gebotsanpassungen für Hotelanzeigen.

Hinweis :Die oben aufgeführten hotelspezifischen Dimensionen können nur auf Anzeigengruppenebene festgelegt werden. Gebotsanpassungen für Geräte können sowohl auf Kampagnen- als auch auf Anzeigengruppenebene festgelegt werden. Wenn eine Anzeigengruppe eine Gebotsanpassung für Geräte hat, wird diese anstelle der Gebotsanpassung für die Kampagne verwendet.

Java

private void runExample(GoogleAdsClient googleAdsClient, long customerId, long adGroupId) {
  List<AdGroupBidModifierOperation> operations = new ArrayList<>();

  // Constructs the ad group resource name to use for each bid modifier.
  String adGroupResourceName = ResourceNames.adGroup(customerId, adGroupId);

  // 1) Creates an ad group bid modifier based on the hotel check-in day.
  AdGroupBidModifier checkInDayAdGroupBidModifier =
      AdGroupBidModifier.newBuilder()
          // Sets the resource name to the ad group resource name joined with the criterion ID
          // whose value corresponds to the desired check-in day.
          .setAdGroup(adGroupResourceName)
          .setHotelCheckInDay(HotelCheckInDayInfo.newBuilder().setDayOfWeek(DayOfWeek.MONDAY))
          // Sets the bid modifier value to 150%.
          .setBidModifier(1.5d)
          .build();
  operations.add(
      AdGroupBidModifierOperation.newBuilder().setCreate(checkInDayAdGroupBidModifier).build());

  // 2) Creates an ad group bid modifier based on the hotel length of stay.
  AdGroupBidModifier lengthOfStayAdGroupBidModifier =
      AdGroupBidModifier.newBuilder()
          // Sets the ad group.
          .setAdGroup(adGroupResourceName)
          // Creates the hotel length of stay info.
          .setHotelLengthOfStay(
              HotelLengthOfStayInfo.newBuilder().setMinNights(3L).setMaxNights(7L).build())
          // Sets the bid modifier value to 170%.
          .setBidModifier(1.7d)
          .build();
  operations.add(
      AdGroupBidModifierOperation.newBuilder().setCreate(lengthOfStayAdGroupBidModifier).build());

  // Issues a mutate request to add the ad group bid modifiers.
  try (AdGroupBidModifierServiceClient adGroupBidModifierServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupBidModifierServiceClient()) {
    MutateAdGroupBidModifiersResponse response =
        adGroupBidModifierServiceClient.mutateAdGroupBidModifiers(
            Long.toString(customerId), operations);

    // Prints the resource names of the added ad group bid modifiers.
    System.out.printf("Added %d hotel ad group bid modifiers:%n", response.getResultsCount());
    for (MutateAdGroupBidModifierResult mutateAdGroupBidModifierResult :
        response.getResultsList()) {
      System.out.printf("  %s%n", mutateAdGroupBidModifierResult.getResourceName());
    }
  }
}
AddHotelAdGroupBidModifiers.java
      

C#

public void Run(GoogleAdsClient client, long customerId, long adGroupId)
{
    // Get the AdGroupBidModifierService.
    AdGroupBidModifierServiceClient service = client.GetService(
        Services.V25.AdGroupBidModifierService);

    // Constructs the ad group resource name to use for each bid modifier.
    string adGroupResourceName = ResourceNames.AdGroup(customerId, adGroupId);

    // 1) Create an ad group bid modifier based on the hotel check-in day.
    AdGroupBidModifier checkInDayAdGroupBidModifier = new AdGroupBidModifier()
    {
        // Sets the resource name to the ad group resource name joined with the criterion
        // ID whose value corresponds to the desired check-in day.
        AdGroup = adGroupResourceName,
        HotelCheckInDay = new HotelCheckInDayInfo()
        {
            DayOfWeek = DayOfWeek.Monday
        },

        // Set the bid modifier value to 150%.
        BidModifier = 1.5,
    };

    // Creates an ad group bid modifier operation.
    var checkInDayAdGroupBidModifierOperation = new AdGroupBidModifierOperation()
    {
        Create = checkInDayAdGroupBidModifier
    };

    // 2) Create an ad group bid modifier based on the hotel length of stay.
    AdGroupBidModifier lengthOfStayAdGroupBidModifier = new AdGroupBidModifier()
    {
        // Set the ad group.
        AdGroup = ResourceNames.AdGroup(customerId, adGroupId),

        // Set the hotel length of stay info.
        HotelLengthOfStay = new HotelLengthOfStayInfo()
        {
            MinNights = 3,
            MaxNights = 7
        },

        // Set the bid modifier value to 170%.
        BidModifier = 1.7
    };

    // Create an ad group bid modifier operation.
    var lengthOfStayAdGroupBidModifierOperation = new AdGroupBidModifierOperation()
    {
        Create = lengthOfStayAdGroupBidModifier
    };

    try
    {
        // Issue a mutate request to add an ad group bid modifiers.
        MutateAdGroupBidModifiersResponse response = service.MutateAdGroupBidModifiers(
            customerId.ToString(),
            new AdGroupBidModifierOperation[] {
      checkInDayAdGroupBidModifierOperation,
      lengthOfStayAdGroupBidModifierOperation
            }
        );

        // Display the resource names of the added ad group bid modifiers.
        Console.WriteLine($"Added {response.Results.Count} hotel ad group bid modifiers:");

        foreach (MutateAdGroupBidModifierResult result in response.Results)
        {
            Console.WriteLine($"- {result.ResourceName}");
        }
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
AddHotelAdGroupBidModifiers.cs
      

PHP

    public static function runExample(
        GoogleAdsClient $googleAdsClient,
        int $customerId,
        int $adGroupId
    ) {
        $operations = [];

        // 1) Creates an ad group bid modifier based on the hotel check-in day.
        $checkInDayAdGroupBidModifier = new AdGroupBidModifier(
            [
            // Sets the ad group.
            'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
            'hotel_check_in_day' => new HotelCheckInDayInfo(
                [
                'day_of_week' => DayOfWeek::MONDAY
                ]
            ),
            // Sets the bid modifier value to 150%.
            'bid_modifier' => 1.5
            ]
        );

        // Creates an ad group bid modifier operation.
        $checkInDayAdGroupBidModifierOperation = new AdGroupBidModifierOperation();
        $checkInDayAdGroupBidModifierOperation->setCreate($checkInDayAdGroupBidModifier);
        $operations[] = $checkInDayAdGroupBidModifierOperation;

        // 2) Creates an ad group bid modifier based on the hotel length of stay.
        $lengthOfStayAdGroupBidModifier = new AdGroupBidModifier(
            [
            // Sets the ad group.
            'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
            // Creates the hotel length of stay info.
            'hotel_length_of_stay' => new HotelLengthOfStayInfo(
                [
                'min_nights' => 3,
                'max_nights' => 7,
                ]
            ),
            // Sets the bid modifier value to 170%.
            'bid_modifier' => 1.7
            ]
        );

        // Creates an ad group bid modifier operation.
        $lengthOfStayAdGroupBidModifierOperation = new AdGroupBidModifierOperation();
        $lengthOfStayAdGroupBidModifierOperation->setCreate(
            $lengthOfStayAdGroupBidModifier
        );
        $operations[] = $lengthOfStayAdGroupBidModifierOperation;

        // Issues a mutate request to add an ad group bid modifiers.
        $adGroupBidModifierServiceClient = $googleAdsClient->getAdGroupBidModifierServiceClient();
        $response = $adGroupBidModifierServiceClient->mutateAdGroupBidModifiers(
            MutateAdGroupBidModifiersRequest::build($customerId, $operations)
        );

        // Print out resource names of the added ad group bid modifiers.
        printf(
            "Added %d hotel ad group bid modifiers:%s",
            $response->getResults()->count(),
            PHP_EOL
        );
        foreach ($response->getResults() as $addedAdGroupBidModifier) {
            /**
 * @var AdGroupBidModifier $addedAdGroupBidModifier
*/
            print $addedAdGroupBidModifier->getResourceName() . PHP_EOL;
        }
    }
AddHotelAdGroupBidModifiers.php
      

Python

def main(client: GoogleAdsClient, customer_id: str, ad_group_id: str) -> None:
    ad_group_service: AdGroupServiceClient = client.get_service(
        "AdGroupService"
    )
    ag_bm_service: AdGroupBidModifierServiceClient = client.get_service(
        "AdGroupBidModifierService"
    )

    # Create ad group bid modifier based on hotel check-in day.
    check_in_ag_bm_operation: AdGroupBidModifierOperation = client.get_type(
        "AdGroupBidModifierOperation"
    )
    check_in_ag_bid_modifier: AdGroupBidModifier = (
        check_in_ag_bm_operation.create
    )
    check_in_ag_bid_modifier.hotel_check_in_day.day_of_week = (
        client.enums.DayOfWeekEnum.MONDAY
    )
    check_in_ag_bid_modifier.ad_group = ad_group_service.ad_group_path(
        customer_id, ad_group_id
    )
    # Sets the bid modifier value to 150%.
    check_in_ag_bid_modifier.bid_modifier = 1.5

    # Create ad group bid modifier based on hotel length of stay info.
    los_ag_bm_operation: AdGroupBidModifierOperation = client.get_type(
        "AdGroupBidModifierOperation"
    )
    los_ag_bid_modifier: AdGroupBidModifier = los_ag_bm_operation.create
    los_ag_bid_modifier.ad_group = ad_group_service.ad_group_path(
        customer_id, ad_group_id
    )
    # Creates the hotel length of stay info.
    hotel_length_of_stay_info: HotelLengthOfStayInfo = (
        los_ag_bid_modifier.hotel_length_of_stay
    )
    hotel_length_of_stay_info.min_nights = 3
    hotel_length_of_stay_info.max_nights = 7
    # Sets the bid modifier value to 170%.
    los_ag_bid_modifier.bid_modifier = 1.7

    # Add the bid modifiers
    ag_bm_response: MutateAdGroupBidModifiersResponse = (
        ag_bm_service.mutate_ad_group_bid_modifiers(
            customer_id=customer_id,
            operations=[check_in_ag_bm_operation, los_ag_bm_operation],
        )
    )

    # Print out resource names of the added ad group bid modifiers.
    print(f"Added {len(ag_bm_response.results)} hotel ad group bid modifiers:")

    result: MutateAdGroupBidModifierResult
    for result in ag_bm_response.results:
        print(result.resource_name)
add_hotel_ad_group_bid_modifiers.py
      

Ruby

def add_hotel_ad_group_bid_modifiers(customer_id, ad_group_id)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new
  operations = []
  ad_group_resource = client.path.ad_group(customer_id, ad_group_id)

  # 1) Creates an ad group bid modifier based on the hotel check-in day.
  operations << client.operation.create_resource.ad_group_bid_modifier do |bm|
    # Sets the ad group.
    bm.ad_group = ad_group_resource

    # Sets the check-in day to Monday.
    bm.hotel_check_in_day = client.resource.hotel_check_in_day_info do |info|
      info.day_of_week = :MONDAY
    end

    # Sets the bid modifier value to 150%.
    bm.bid_modifier = 1.5
  end

  # 2) Creates an ad group bid modifier based on the hotel length of stay.
  operations << client.operation.create_resource.ad_group_bid_modifier do |bm|
    # Sets the ad group.
    bm.ad_group = ad_group_resource

    # Creates the hotel length of stay info.
    bm.hotel_length_of_stay = client.resource.hotel_length_of_stay_info do |info|
      info.min_nights = 3
      info.max_nights = 7
    end

    # Sets the bid modifier value to 170%.
    bm.bid_modifier = 1.7
  end

  # 3) Issues a mutate request to add an ad group bid modifiers.
  ad_group_bid_modifier_service = client.service.ad_group_bid_modifier
  response = ad_group_bid_modifier_service.mutate_ad_group_bid_modifiers(
    customer_id: customer_id,
    operations: operations,
  )

  # Print out resource names of the added ad group bid modifiers.
  puts "Added #{response.results.size} hotel ad group bid modifiers:"
  response.results.each do |added_ad_group_bid_modifier|
    puts "\t#{added_ad_group_bid_modifier.resource_name}"
  end
end
add_hotel_ad_group_bid_modifiers.rb
      

Perl

sub add_hotel_ad_group_bid_modifiers {
  my ($api_client, $customer_id, $ad_group_id) = @_;

  # 1) Create an ad group bid modifier based on the hotel check-in day.
  my $check_in_day_ad_group_bid_modifier =
    Google::Ads::GoogleAds::V25::Resources::AdGroupBidModifier->new({
      # Set the ad group.
      adGroup => Google::Ads::GoogleAds::V25::Utils::ResourceNames::ad_group(
        $customer_id, $ad_group_id
      ),
      hotelCheckInDay =>
        Google::Ads::GoogleAds::V25::Common::HotelCheckInDayInfo->new({
          dayOfWeek => MONDAY
        }
        ),
      # Set the bid modifier value to 150%.
      bidModifier => 1.5
    });

  # Create an ad group bid modifier operation.
  my $check_in_day_ad_group_bid_modifier_operation =
    Google::Ads::GoogleAds::V25::Services::AdGroupBidModifierService::AdGroupBidModifierOperation
    ->new({
      create => $check_in_day_ad_group_bid_modifier
    });

  # 2) Create an ad group bid modifier based on the hotel length of stay.
  my $length_of_stay_ad_group_bid_modifier =
    Google::Ads::GoogleAds::V25::Resources::AdGroupBidModifier->new({
      # Set the ad group.
      adGroup => Google::Ads::GoogleAds::V25::Utils::ResourceNames::ad_group(
        $customer_id, $ad_group_id
      ),
      # Create the hotel length of stay info.
      hotelLengthOfStay =>
        Google::Ads::GoogleAds::V25::Common::HotelLengthOfStayInfo->new({
          minNights => 3,
          maxNights => 7
        }
        ),
      # Set the bid modifier value to 170%.
      bidModifier => 1.7
    });

  # Create an ad group bid modifier operation.
  my $length_of_stay_ad_group_bid_modifier_operation =
    Google::Ads::GoogleAds::V25::Services::AdGroupBidModifierService::AdGroupBidModifierOperation
    ->new({
      create => $length_of_stay_ad_group_bid_modifier
    });

  # 3) Add the ad group bid modifiers.
  my $ad_group_bid_modifiers_response =
    $api_client->AdGroupBidModifierService()->mutate({
      customerId => $customer_id,
      operations => [
        $check_in_day_ad_group_bid_modifier_operation,
        $length_of_stay_ad_group_bid_modifier_operation
      ]});

  # Print out resource names of the added ad group bid modifiers.
  my $ad_group_bid_modifier_results =
    $ad_group_bid_modifiers_response->{results};
  printf "Added %d hotel ad group bid modifiers:\n",
    scalar @$ad_group_bid_modifier_results;

  foreach my $ad_group_bid_modifier_result (@$ad_group_bid_modifier_results) {
    printf "\t%s\n", $ad_group_bid_modifier_result->{resourceName};
  }

  return 1;
}
add_hotel_ad_group_bid_modifiers.pl
      

curl

Hinweis:Für diesen Schritt wird hier kein direktes REST-Codebeispiel bereitgestellt. Sie können ihn jedoch mit einer manuellen REST-Anfrage ausführen.

Weitere Informationen finden Sie in der Dokumentation zur Google Ads API-REST-Schnittstelle und auf den methodenspezifischen Referenzseiten. Sie müssen die JSON-Nutzlast anhand der Proto-Definitionen erstellen.

Wichtige Ressourcen:

• REST verwenden
• REST-Schnittstellenstruktur
• JSON-Feldzuordnungen
• Weitere Informationen finden Sie in der REST API-Referenz für den jeweiligen Dienst und die jeweilige Methode.