Mit Gebotsanpassungen auf Kampagnen- und Anzeigengruppenebene haben Sie mehr Kontrolle über Ihre Gebote in Google Ads-Kampagnen, da Sie die Möglichkeit haben, Gebote für verschiedene Arten von Kriterien zu erhöhen oder zu senken.
In der Google Ads API kann auf Kampagnenebene mit CampaignBidModifierService und auf Anzeigengruppenebene mit AdGroupBidModifierService auf Anpassungen zugegriffen werden.
Gebotsanpassungen hinzufügen, aktualisieren und entfernen
Verwenden Sie die Felder create, update oder remove des Vorgangs CampaignBidModifierOperation oder AdGroupBidModifierOperation, um Gebotsanpassungen hinzuzufügen, zu ändern oder zu entfernen.
In diesem Beispiel wird gezeigt, wie Sie eine neue Gebotsanpassung für Mobilgeräte auf Anzeigengruppenebene hinzufügen:
Java
private void runExample(
GoogleAdsClient googleAdsClient, long customerId, long adGroupId, double bidModifier) {
// Creates an ad group bid modifier for mobile devices with the specified ad group ID and
// bid modifier value.
AdGroupBidModifier adGroupBidModifier =
AdGroupBidModifier.newBuilder()
.setAdGroup(ResourceNames.adGroup(customerId, adGroupId))
.setBidModifier(bidModifier)
.setDevice(DeviceInfo.newBuilder().setType(Device.MOBILE))
.build();
// Creates an ad group bid modifier operation for creating an ad group bid modifier.
AdGroupBidModifierOperation adGroupBidModifierOperation =
AdGroupBidModifierOperation.newBuilder().setCreate(adGroupBidModifier).build();
// Issues a mutate request to add the ad group bid modifier.
try (AdGroupBidModifierServiceClient adGroupBidModifierServiceClient =
googleAdsClient.getLatestVersion().createAdGroupBidModifierServiceClient()) {
MutateAdGroupBidModifiersResponse response =
adGroupBidModifierServiceClient.mutateAdGroupBidModifiers(
Long.toString(customerId), ImmutableList.of(adGroupBidModifierOperation));
System.out.printf("Added %d ad group bid modifiers:%n", response.getResultsCount());
for (MutateAdGroupBidModifierResult mutateAdGroupBidModifierResult :
response.getResultsList()) {
System.out.printf("\t%s%n", mutateAdGroupBidModifierResult.getResourceName());
}
}
}
C#
public void Run(GoogleAdsClient client, long customerId, long adGroupId,
double bidModifierValue)
{
// Get the AdGroupBidModifierService.
AdGroupBidModifierServiceClient adGroupBidModifierService =
client.GetService(Services.V16.AdGroupBidModifierService);
// Creates an ad group bid modifier for mobile devices with the specified ad group
// ID and bid modifier value.
AdGroupBidModifier adGroupBidModifier = new AdGroupBidModifier()
{
AdGroup = ResourceNames.AdGroup(customerId, adGroupId),
BidModifier = bidModifierValue,
Device = new DeviceInfo()
{
Type = Device.Mobile
}
};
// Creates an ad group bid modifier operation for creating an ad group bid modifier.
AdGroupBidModifierOperation adGroupBidModifierOperation =
new AdGroupBidModifierOperation()
{
Create = adGroupBidModifier
};
// Send the operation in a mutate request.
try
{
MutateAdGroupBidModifiersResponse response =
adGroupBidModifierService.MutateAdGroupBidModifiers(customerId.ToString(),
new AdGroupBidModifierOperation[] { adGroupBidModifierOperation });
Console.WriteLine("Added {0} ad group bid modifiers:", response.Results.Count);
foreach (MutateAdGroupBidModifierResult result in response.Results)
{
Console.WriteLine($"\t{result.ResourceName}");
}
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
PHP
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $adGroupId,
float $bidModifierValue
) {
// Creates an ad group bid modifier for mobile devices with the specified ad group ID and
// bid modifier value.
$adGroupBidModifier = new AdGroupBidModifier([
'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
'bid_modifier' => $bidModifierValue,
'device' => new DeviceInfo(['type' => Device::MOBILE])
]);
// Creates an ad group bid modifier operation for creating an ad group bid modifier.
$adGroupBidModifierOperation = new AdGroupBidModifierOperation();
$adGroupBidModifierOperation->setCreate($adGroupBidModifier);
// Issues a mutate request to add the ad group bid modifier.
$adGroupBidModifierServiceClient = $googleAdsClient->getAdGroupBidModifierServiceClient();
$response = $adGroupBidModifierServiceClient->mutateAdGroupBidModifiers(
MutateAdGroupBidModifiersRequest::build($customerId, [$adGroupBidModifierOperation])
);
printf("Added %d ad group bid modifier:%s", $response->getResults()->count(), PHP_EOL);
foreach ($response->getResults() as $addedAdGroupBidModifier) {
/** @var AdGroupBidModifier $addedAdGroupBidModifier */
print $addedAdGroupBidModifier->getResourceName() . PHP_EOL;
}
}
Python
def main(client, customer_id, ad_group_id, bid_modifier_value):
ad_group_service = client.get_service("AdGroupService")
ad_group_bm_service = client.get_service("AdGroupBidModifierService")
# Create ad group bid modifier for mobile devices with the specified ad
# group ID and bid modifier value.
ad_group_bid_modifier_operation = client.get_type(
"AdGroupBidModifierOperation"
)
ad_group_bid_modifier = ad_group_bid_modifier_operation.create
# Set the ad group.
ad_group_bid_modifier.ad_group = ad_group_service.ad_group_path(
customer_id, ad_group_id
)
# Set the bid modifier.
ad_group_bid_modifier.bid_modifier = bid_modifier_value
# Sets the device.
device_enum = client.enums.DeviceEnum
ad_group_bid_modifier.device.type_ = device_enum.MOBILE
# Add the ad group bid modifier.
ad_group_bm_response = ad_group_bm_service.mutate_ad_group_bid_modifiers(
customer_id=customer_id,
operations=[ad_group_bid_modifier_operation],
)
Ruby
def add_ad_group_bid_modifier(customer_id, ad_group_id, bid_modifier_value)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
# Creates an ad group bid modifier for mobile devices with the specified
# ad group ID and bid modifier value.
ad_group_bid_modifier = client.resource.ad_group_bid_modifier do |mod|
# Sets the ad group.
mod.ad_group = client.path.ad_group(customer_id, ad_group_id)
# Sets the Bid Modifier.
mod.bid_modifier = bid_modifier_value
# Sets the Device.
mod.device = client.resource.device_info do |device|
device.type = :MOBILE
end
end
# Create the operation.
operation = client.operation.create_resource.ad_group_bid_modifier(ad_group_bid_modifier)
# Add the ad group ad.
response = client.service.ad_group_bid_modifier.mutate_ad_group_bid_modifiers(
customer_id: customer_id,
operations: [operation]
)
puts "Added #{response.results.size} ad group bid modifiers:"
response.results.each do |added_ad_group_bid_modifier|
puts "\t#{added_ad_group_bid_modifier.resource_name}"
end
end
Perl
sub add_ad_group_bid_modifier {
my ($api_client, $customer_id, $ad_group_id, $bid_modifier_value) = @_;
# Create an ad group bid modifier for mobile devices with the specified ad group ID and
# bid modifier value.
my $ad_group_bid_modifier =
Google::Ads::GoogleAds::V16::Resources::AdGroupBidModifier->new({
adGroup => Google::Ads::GoogleAds::V16::Utils::ResourceNames::ad_group(
$customer_id, $ad_group_id
),
bidModifier => $bid_modifier_value,
device => Google::Ads::GoogleAds::V16::Common::DeviceInfo->new({
type => MOBILE
})});
# Create an ad group bid modifier operation.
my $ad_group_bid_modifier_operation =
Google::Ads::GoogleAds::V16::Services::AdGroupBidModifierService::AdGroupBidModifierOperation
->new({
create => $ad_group_bid_modifier
});
# Add the ad group bid modifier.
my $ad_group_bid_modifiers_response =
$api_client->AdGroupBidModifierService()->mutate({
customerId => $customer_id,
operations => [$ad_group_bid_modifier_operation]});
printf "Created ad group bid modifier '%s'.\n",
$ad_group_bid_modifiers_response->{results}[0]{resourceName};
return 1;
}
Gebotsanpassungen abrufen
Sie können vorhandene Gebotsanpassungen auf Kampagnenebene abrufen, indem Sie nach allen campaign_bid_modifier-Werten suchen. Suchen Sie auf Anzeigengruppenebene nach ad_group_bid_modifier.
Mit der folgenden GAQL-Abfrage werden alle Gebotsanpassungen des Kontos abgerufen, die mit einer bestimmten Anzeigengruppe zusammenhängen:
SELECT campaign.id, ad_group.id, ad_group_bid_modifier.bid_modifier, ad_group_bid_modifier.criterion_id FROM ad_group_bid_modifier WHERE ad_group.id = ad_group_id