수요 창출

디맨드젠 캠페인을 사용하면 YouTube (Shorts 포함), 디스커버, Gmail, Google 지도, Google 디스플레이 네트워크 등 Google의 시각적 플랫폼에서 사용자에게 브랜드 스토리를 공유할 수 있습니다. 디맨드젠 캠페인은 여러 접점에서 고객에게 도달하고 Google AI를 사용하여 관련성 높은 잠재고객에게 광고 소재를 게재하며 퍼널 전반에서 입찰가를 최적화하는 동시에 캠페인 확장 소재와 게재위치를 완벽하게 제어할 수 있도록 지원합니다.

주요 API 리소스

Google Ads API에서 디맨드젠 캠페인을 관리할 때는 다음 리소스와 설정을 사용합니다.

기본 리소스 주요 디맨드젠 캠페인 필드 및 설정
CampaignBudget explicitly_shared = false; 일일 (amount_micros) 또는 맞춤 총예산 (total_amount_micros 및 period = CUSTOM_PERIOD)을 지원합니다.
Campaign advertising_channel_type = DEMAND_GEN; 입찰 전략 (maximize_conversions, maximize_conversion_value, target_cpa, target_roas, target_spend, 또는 target_cpc); 제품 피드의 선택적 shopping_setting입니다.
AdGroup audience_setting.use_audience_grouped; demand_gen_ad_group_settings.channel_controls (YouTube, 디스커버, Gmail, 지도, 디스플레이).
AdGroupCriterion audience (AudienceInfo), location, language, and listing_group ( ListingGroupInfo).
AdGroupAd &Asset ad.demand_gen_multi_asset_ad, ad.demand_gen_carousel_ad, ad.demand_gen_video_responsive_ad, 또는 ad.demand_gen_product_ad.

디맨드젠 캠페인 만들기

종속 리소스가 서로 참조할 수 있도록 음의 임시 리소스 ID를 사용하여 단일 GoogleAdsService.Mutate 요청에서 예산, 캠페인, 광고 그룹, 확장 소재, 디맨드젠 광고를 원자적으로 만드는 것이 좋습니다.

자바

// The below methods create and return MutateOperations that we later provide to
// the GoogleAdsService.Mutate method in order to create the entities in a single
// request. Since the entities for a Demand Gen campaign are closely tied to one-another
// it's considered a best practice to create them in a single Mutate request; the
// entities will either all complete successfully or fail entirely, leaving no
// orphaned entities. See:
// https://developers.google.com/google-ads/api/docs/mutating/overview
List<MutateOperation> operations = new ArrayList<>();
// A utility to create temporary IDs for the resources.
AtomicLong tempId = new AtomicLong(-1);

// Creates a new campaign budget operation and adds it to the list of operations.
String budgetResourceName = ResourceNames.campaignBudget(customerId, tempId.getAndDecrement());
operations.add(
    MutateOperation.newBuilder()
        .setCampaignBudgetOperation(createCampaignBudgetOperation(budgetResourceName))
        .build());

// Creates a new campaign operation and adds it to the list of operations.
String campaignResourceName = ResourceNames.campaign(customerId, tempId.getAndDecrement());
operations.add(
    MutateOperation.newBuilder()
        .setCampaignOperation(
            createDemandGenCampaignOperation(campaignResourceName, budgetResourceName))
        .build());

// Creates a new ad group operation and adds it to the list of operations.
String adGroupResourceName = ResourceNames.adGroup(customerId, tempId.getAndDecrement());
operations.add(
    MutateOperation.newBuilder()
        .setAdGroupOperation(
            createDemandGenAdGroupOperation(adGroupResourceName, campaignResourceName))
        .build());

// Creates the asset operations for the ad.
Map<String, String> assetResourceNames = new HashMap<>();
operations.addAll(
    createAssetOperations(customerId, youTubeVideoId, tempId, assetResourceNames));

// Creates a new ad group ad operation and adds it to the list of operations.
operations.add(
    MutateOperation.newBuilder()
        .setAdGroupAdOperation(
            createDemandGenAdGroupAdOperation(adGroupResourceName, assetResourceNames))
        .build());

// Creates the service client.
try (GoogleAdsServiceClient googleAdsServiceClient =
    googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
  // Sends the mutate request.
  MutateGoogleAdsResponse response =
      googleAdsServiceClient.mutate(String.valueOf(customerId), operations);

  // Prints the results.
  System.out.printf(
      "Created campaign with resource name: %s%n",
      response
          .getMutateOperationResponses(1)
          .getCampaignResult()
          .getResourceName());
  System.out.printf(
      "Created ad group with resource name: %s%n",
      response
          .getMutateOperationResponses(2)
          .getAdGroupResult()
          .getResourceName());
  for (Map.Entry<String, String> entry : assetResourceNames.entrySet()) {
    System.out.printf(
        "Created asset with temporary resource name '%s' and final resource name '%s'.%n",
        entry.getValue(),
        response
            .getMutateOperationResponses(
                operations.indexOf(getOperationForAsset(operations, entry.getValue())))
            .getAssetResult()
            .getResourceName());
  }
  System.out.printf(
      "Created ad group ad with resource name: %s%n",
      response
          .getMutateOperationResponses(operations.size() - 1)
          .getAdGroupAdResult()
          .getResourceName());
}

C#

// The below methods create and return MutateOperations that we later provide to
// the GoogleAdsService.Mutate method in order to create the entities in a single
// request. Since the entities for a Demand Gen campaign are closely tied to one-another
// it's considered a best practice to create them in a single Mutate request; the
// entities will either all complete successfully or fail entirely, leaving no
// orphaned entities. See:
// https://developers.google.com/google-ads/api/docs/mutating/overview
MutateOperation campaignBudgetOperation =
    CreateCampaignBudgetOperation(budgetResourceName);
MutateOperation campaignOperation =
    CreateDemandGenCampaignOperation(campaignResourceName, budgetResourceName);
MutateOperation adGroupOperation =
    CreateAdGroupOperation(adGroupResourceName, campaignResourceName);

// Send the operations in a single mutate request.
MutateGoogleAdsRequest mutateGoogleAdsRequest = new MutateGoogleAdsRequest
{
    CustomerId = customerId.ToString()
};
// It's important to create these entities in this order because they depend on
// each other, for example the ad group depends on the
// campaign, and the ad group ad depends on the ad group.
mutateGoogleAdsRequest.MutateOperations.Add(campaignBudgetOperation);
mutateGoogleAdsRequest.MutateOperations.Add(campaignOperation);
mutateGoogleAdsRequest.MutateOperations.Add(adGroupOperation);

mutateGoogleAdsRequest.MutateOperations.AddRange(
    CreateAssetOperations(
        videoAssetResourceName,
        videoId,
        logoResourceName,
        client.Config
    )
);

mutateGoogleAdsRequest.MutateOperations.Add(
    CreateDemandGenAdOperation(
        adGroupResourceName,
        videoAssetResourceName,
        logoResourceName
    )
);

MutateGoogleAdsResponse response =
        googleAdsServiceClient.Mutate(mutateGoogleAdsRequest);

PHP

This example is not yet available in PHP; you can take a look at the other languages.

Python

# The below methods create and return MutateOperations that we later provide
# to the GoogleAdsService.Mutate method in order to create the entities in a
# single request. Since the entities for a Demand Gen campaign are closely
# tied to one-another it's considered a best practice to create them in a
# single Mutate request; the entities will either all complete successfully
# or fail entirely, leaving no orphaned entities. See:
# https://developers.google.com/google-ads/api/docs/mutating/overview
mutate_operations: List[MutateOperation] = [
    # It's important to create these entities in this order because they
    # depend on each other, for example the ad group depends on the
    # campaign, and the ad group ad depends on the ad group.
    create_campaign_budget_operation(client, budget_resource_name),
    create_demand_gen_campaign_operation(
        client, campaign_resource_name, budget_resource_name
    ),
    create_ad_group_operation(
        client, ad_group_resource_name, campaign_resource_name
    ),
    *create_asset_operations(  # Use iterable unpacking
        client,
        video_asset_resource_name,
        video_id,
        logo_asset_resource_name,
    ),
    create_demand_gen_ad_operation(
        client,
        ad_group_resource_name,
        video_asset_resource_name,
        logo_asset_resource_name,
    ),
]

# Send the operations in a single mutate request.
googleads_service.mutate(
    customer_id=customer_id, mutate_operations=mutate_operations
)

Ruby

operations = []

operations << client.operation.mutate do |m|
  m.campaign_budget_operation = create_campaign_budget_operation(client, budget_resource_name)
end

operations << client.operation.mutate do |m|
  m.campaign_operation = create_demand_gen_campaign_operation(client, campaign_resource_name, budget_resource_name)
end

operations << client.operation.mutate do |m|
  m.ad_group_operation = create_ad_group_operation(client, ad_group_resource_name, campaign_resource_name)
end

operations += create_asset_operations(client, video_asset_resource_name, video_id, logo_asset_resource_name).map do |asset_op|
  client.operation.mutate do |m|
    m.asset_operation = asset_op
  end
end

operations << client.operation.mutate do |m|
  m.ad_group_ad_operation = create_demand_gen_ad_operation(client, ad_group_resource_name, video_asset_resource_name, logo_asset_resource_name)
end

response = client.service.google_ads.mutate(
  customer_id: customer_id,
  mutate_operations: operations,
)

Perl

This example is not yet available in Perl; you can take a look at the other languages.

curl

예산, 입찰 전략, 광고 형식에 관한 단계별 안내는 디맨드젠 캠페인 만들기를 참고하세요.

디맨드젠 캠페인 쿼리

GoogleAdsService.SearchStream을 사용하여 네트워크 및 YouTube 플랫폼별로 분류된 디맨드젠 캠페인 속성 및 실적 측정항목을 가져옵니다 (segments.ad_network_type 및 segments.ad_sub_network_type 을 함께 선택해야 함).

SELECT
  campaign.id,
  campaign.name,
  campaign.status,
  campaign.bidding_strategy_type,
  segments.ad_network_type,
  segments.ad_sub_network_type,
  metrics.impressions,
  metrics.clicks,
  metrics.conversions,
  metrics.cost_micros
FROM campaign
WHERE campaign.advertising_channel_type = DEMAND_GEN
  AND segments.date DURING LAST_30_DAYS

광고 수준, 확장 소재 수준, 전환 분석 쿼리는 디맨드젠 캠페인 보고를 참고하세요.

다음 단계

다음
캠페인 만들기