אתם יכולים להקצות תקציב לקמפיין, לבטל את השיוך של תקציב לקמפיין או לאחזר את הקמפיינים שמשויכים לתקציב ספציפי.
הקצאת תקציב לקמפיין
אחרי שיצרתם CampaignBudget באמצעות CampaignBudgetService או זיהיתם אחד קיים, אתם יכולים להשתמש בערך השדה resource_name שלו בקריאה ל-CampaignService. אם פעולת יצירת התקציב מצליחה בבקשה נפרדת, אבל ההקצאה של התקציב לקמפיין נכשלת, תקבלו תקציב יתום (תקציב שלא משויך לאף קמפיין). כדי למנוע תקציבים מיותמים, אפשר ליצור את CampaignBudget (באמצעות מזהה משאב זמני) ואת Campaign באופן אטומי בבקשת GoogleAdsService.Mutate אחת, או להשתמש מחדש בתקציבים שלא בשימוש או להסיר אותם.
קמפיין חדש
בקמפיין חדש, ב-CampaignOperation.create, מגדירים את השדה campaign_budget של האובייקט Campaign לשם של משאב תקציב, כמו בדוגמת הקוד הבאה:
Java
// Creates the campaign. Campaign campaign = Campaign.newBuilder() .setName("Interplanetary Cruise #" + getPrintableDateTime()) .setAdvertisingChannelType(AdvertisingChannelType.SEARCH) // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve .setStatus(CampaignStatus.PAUSED) // Sets the bidding strategy and budget. .setManualCpc(ManualCpc.newBuilder().build()) .setCampaignBudget(budgetResourceName) // Adds the networkSettings configured above. .setNetworkSettings(networkSettings) // Declares whether this campaign serves political ads targeting the EU. .setContainsEuPoliticalAdvertising(DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING) // Optional: Sets the start & end dates. .setStartDateTime(new DateTime().plusDays(1).toString("yyyy-MM-dd 00:00:00")) .setEndDateTime(new DateTime().plusDays(30).toString("yyyy-MM-dd 23:59:59")) .build();
C#
// Create the campaign. Campaign campaign = new Campaign() { Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(), AdvertisingChannelType = AdvertisingChannelType.Search, // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve Status = CampaignStatus.Paused, // Set the bidding strategy and budget. ManualCpc = new ManualCpc(), CampaignBudget = budget, // Set the campaign network options. NetworkSettings = new NetworkSettings { TargetGoogleSearch = true, TargetSearchNetwork = true, // Enable Display Expansion on Search campaigns. See // https://support.google.com/google-ads/answer/7193800 to learn more. TargetContentNetwork = true, TargetPartnerSearchNetwork = false }, // Declare whether or not this campaign contains political ads targeting the EU. ContainsEuPoliticalAdvertising = EuPoliticalAdvertisingStatus.DoesNotContainEuPoliticalAdvertising, // Optional: Set the start date. StartDateTime = DateTime.Now.AddDays(1).ToString("yyyyMMdd 00:00:00"), // Optional: Set the end date. EndDateTime = DateTime.Now.AddYears(1).ToString("yyyyMMdd 23:59:59"), };
PHP
$campaign = new Campaign([ 'name' => 'Interplanetary Cruise #' . Helper::getPrintableDatetime(), 'advertising_channel_type' => AdvertisingChannelType::SEARCH, // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve. 'status' => CampaignStatus::PAUSED, // Sets the bidding strategy and budget. 'manual_cpc' => new ManualCpc(), 'campaign_budget' => $budgetResourceName, // Adds the network settings configured above. 'network_settings' => $networkSettings, // Declare whether or not this campaign serves political ads targeting the EU. 'contains_eu_political_advertising' => EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING, // Optional: Sets the start and end dates. 'start_date_time' => date('Y-m-d 00:00:00', strtotime('+1 day')), 'end_date_time' => date('Y-m-d 23:59:59', strtotime('+1 month')) ]);
Python
# Create campaign. campaign_operation: CampaignOperation = client.get_type("CampaignOperation") campaign: Campaign = campaign_operation.create campaign.name = f"Interplanetary Cruise {uuid.uuid4()}" campaign.advertising_channel_type = ( client.enums.AdvertisingChannelTypeEnum.SEARCH ) # Recommendation: Set the campaign to PAUSED when creating it to prevent # the ads from immediately serving. Set to ENABLED once you've added # targeting and the ads are ready to serve. campaign.status = client.enums.CampaignStatusEnum.PAUSED # Set the bidding strategy and budget. campaign.manual_cpc = client.get_type("ManualCpc") campaign.campaign_budget = campaign_budget_response.results[0].resource_name # Set the campaign network options. campaign.network_settings.target_google_search = True campaign.network_settings.target_search_network = True campaign.network_settings.target_partner_search_network = False # Enable Display Expansion on Search campaigns. For more details see: # https://support.google.com/google-ads/answer/7193800 campaign.network_settings.target_content_network = True # Declare whether or not this campaign serves political ads targeting the # EU. Valid values are: # CONTAINS_EU_POLITICAL_ADVERTISING # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING campaign.contains_eu_political_advertising = ( client.enums.EuPoliticalAdvertisingStatusEnum.DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING ) # Optional: Set the start date. start_time: datetime.date = datetime.date.today() + datetime.timedelta( days=1 ) campaign.start_date_time = datetime.date.strftime( start_time, _START_DATE_FORMAT ) # Optional: Set the end date. end_time: datetime.date = start_time + datetime.timedelta(weeks=4) campaign.end_date_time = datetime.date.strftime(end_time, _END_DATE_FORMAT)
Ruby
# Create campaign. campaign = client.resource.campaign do |c| c.name = "Interplanetary Cruise #{(Time.new.to_f * 1000).to_i}" c.advertising_channel_type = :SEARCH # Recommendation: Set the campaign to PAUSED when creating it to prevent # the ads from immediately serving. Set to ENABLED once you've added # targeting and the ads are ready to serve. c.status = :PAUSED # Set the bidding strategy and budget. c.manual_cpc = client.resource.manual_cpc c.campaign_budget = return_budget.results.first.resource_name # Set the campaign network options. c.network_settings = client.resource.network_settings do |ns| ns.target_google_search = true ns.target_search_network = true # Enable Display Expansion on Search campaigns. See # https://support.google.com/google-ads/answer/7193800 to learn more. ns.target_content_network = true ns.target_partner_search_network = false end # Declare whether or not this campaign serves political ads targeting the EU. # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING. c.contains_eu_political_advertising = :DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING # Optional: Set the start date. c.start_date_time = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d %H:%M:%S') # Optional: Set the end date. c.end_date_time = DateTime.parse((Date.today.next_year).to_s).strftime('%Y%m%d %H:%M:%S') end
Perl
# Create a campaign. my $campaign = Google::Ads::GoogleAds::V26::Resources::Campaign->new({ name => "Interplanetary Cruise #" . uniqid(), advertisingChannelType => SEARCH, # Recommendation: Set the campaign to PAUSED when creating it to stop # the ads from immediately serving. Set to ENABLED once you've added # targeting and the ads are ready to serve. status => PAUSED, # Set the bidding strategy and budget. manualCpc => Google::Ads::GoogleAds::V26::Common::ManualCpc->new(), campaignBudget => $campaign_budgets_response->{results}[0]{resourceName}, # Set the campaign network options. networkSettings => Google::Ads::GoogleAds::V26::Resources::NetworkSettings->new({ targetGoogleSearch => "true", targetSearchNetwork => "true", # Enable Display Expansion on Search campaigns. See # https://support.google.com/google-ads/answer/7193800 to learn more. targetContentNetwork => "true", targetPartnerSearchNetwork => "false" } ), # Declare whether or not this campaign serves political ads targeting the EU. # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING. containsEuPoliticalAdvertising => DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING, # Optional: Set the start datetime. The campaign starts tomorrow. startDateTime => strftime("%Y%m%d 00:00:00", localtime(time + 60 * 60 * 24)), # Optional: Set the end datetime. The campaign runs for 30 days. endDateTime => strftime("%Y%m%d 23:59:59", localtime(time + 60 * 60 * 24 * 30)), });
curl
קמפיין קיים
כדי להחליף את התקציב של קמפיין קיים, ב-CampaignOperation.update, מגדירים את השדה campaign_budget של האובייקט Campaign לשם המשאב של תקציב קיים (יחד עם שדות אחרים של קמפיין שאולי תרצו להגדיר). התקציב שמוגדר בקמפיין יוחלף בתקציב שמוגדר בשדה campaign_budget, כי אפשר לשייך לקמפיין רק תקציב אחד בכל פעם.
ביטול השיוך של תקציב לקמפיין
כל קמפיין חייב להיות משויך לתקציב. כדי להסיר תקציב מקמפיין, צריך לשנות את התקציב שמשויך לקמפיין, כלומר להחליף אותו בתקציב אחר. כדי לזהות קמפיינים עם תקציב מסוים, אפשר לעיין בסעיף הבא.
אחזור קמפיינים שהוקצו לתקציב
קבלת רשימת הקמפיינים שמשתמשים באותו תקציב יכולה לעזור לכם להקצות את התקציב בצורה מאוזנת. שאילתת ה-GAQL הבאה מחזירה את כל הקמפיינים שמשויכים למזהה התקציב שצוין:
SELECT campaign.id FROM campaign WHERE campaign_budget.id = campaign_budget_id