Прежде чем использовать большинство типов объектов в объявлении, их необходимо создать с помощью AssetService.
Тип TextAsset является исключением, поскольку он создается встроенным образом при создании объявления. Все остальные типы сначала нужно загрузить в аккаунт Google Рекламы.
Уровни связей с объектами
Чтобы объекты можно было использовать для показа, их нужно связать с разными объектами в иерархии аккаунта Google Рекламы. Уровень связи зависит от типа объекта и кампании. Для управления такими ссылками обычно используются следующие ресурсы:
CustomerAsset– для объектов, связанных на уровне аккаунта.CampaignAsset– для объектов, связанных с определенной кампанией.AdGroupAsset– для объектов, связанных с определенной группой объявлений.AssetGroupAsset– для объектов, связанных с группой объектов в кампаниях с максимальной эффективностью.
Выбор сервиса и ресурса зависит от того, чего вы хотите достичь.
Объекты бренда в кампаниях с максимальной эффективностью
Хотя многие объекты в кампаниях с максимальной эффективностью связаны с группами объектов через AssetGroupAsset, название компании и логотип компании являются исключением, если в кампании включены правила фирменного оформления. В этом случае они связаны напрямую на уровне кампании с помощью CampaignAsset с типами полей BUSINESS_NAME и LOGO соответственно. Если правила фирменного оформления отключены для кампании, то эти объекты необходимо прикрепить с помощью AssetGroupAsset. Подробнее об объектах в кампаниях с максимальной эффективностью…
О создании объектов
При создании объектов изображений и медиабаннеров необходимо указывать уникальные названия. Если вы укажете существующее название, к нему будет добавлена уникальная строка. Мы настоятельно рекомендуем использовать уникальные описательные названия, чтобы вам было проще управлять объектами и находить их по мере роста коллекции.
Важно! AssetService поддерживает операции create и update для многих типов объектов, например дополнительных ссылок, уточнений и промоакций. Неизменяемые объекты, такие как TextAsset и ImageAsset, нельзя изменить после загрузки в аккаунт Google Рекламы. Чтобы управлять связями между отдельными объектами и объявлениями или кампаниями, необходимо использовать операции на уровне объявления или объекта.
В следующем примере показано, как создать новый объект изображения на основе URL необработанных данных изображения.
Java
private void runExample(GoogleAdsClient googleAdsClient, long customerId) throws IOException { byte[] imageData = ByteStreams.toByteArray(new URL(IMAGE_URL).openStream()); // Create the image asset. ImageAsset imageAsset = ImageAsset.newBuilder().setData(ByteString.copyFrom(imageData)).build(); // Creates an asset. Asset asset = Asset.newBuilder() // Provide a unique friendly name to identify your asset. // When there is an existing image asset with the same content but a different name, the // new name will be dropped silently. .setName("Marketing Image") .setType(AssetType.IMAGE) .setImageAsset(imageAsset) .build(); // Creates the operation. AssetOperation operation = AssetOperation.newBuilder().setCreate(asset).build(); // Creates the service client. try (AssetServiceClient assetServiceClient = googleAdsClient.getLatestVersion().createAssetServiceClient()) { // Issues a mutate request to add the asset. MutateAssetsResponse response = assetServiceClient.mutateAssets(Long.toString(customerId), ImmutableList.of(operation)); // Prints the result. System.out.printf( "The image asset with resource name '%s' was created.%n", response.getResults(0).getResourceName()); } }
C#
public void Run(GoogleAdsClient client, long customerId) { // Get the AssetServiceClient. AssetServiceClient assetService = client.GetService(Services.V25.AssetService); // Creates an image content. byte[] imageContent = MediaUtilities.GetAssetDataFromUrl(IMAGE_URL, client.Config); // Creates an image asset. ImageAsset imageAsset = new ImageAsset() { Data = ByteString.CopyFrom(imageContent), FileSize = imageContent.Length, MimeType = MimeType.ImageJpeg, FullSize = new ImageDimension() { HeightPixels = 315, WidthPixels = 600, Url = IMAGE_URL } }; // Creates an asset. Asset asset = new Asset() { // Optional: Provide a unique friendly name to identify your asset. // If you specify the name field, then both the asset name and the image being // uploaded should be unique, and should not match another ACTIVE asset in this // customer account. // Name = 'Jupiter Trip #' + ExampleUtilities.GetRandomString(), Type = AssetType.Image, ImageAsset = imageAsset, // Provide a unique friendly name to identify your asset. // When there is an existing image asset with the same content but a different // name, the new name will be dropped silently. Name = "Marketing Image" }; // Creates an asset operation. AssetOperation operation = new AssetOperation() { Create = asset }; try { // Issues a mutate request to add the asset. MutateAssetsResponse response = assetService.MutateAssets(customerId.ToString(), new[] { operation }); // Displays the result. Console.WriteLine($"Image asset with resource name: " + $"'{response.Results.First().ResourceName}' is created."); } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } }
PHP
public static function runExample(GoogleAdsClient $googleAdsClient, int $customerId) { // Creates an image content. $imageContent = file_get_contents(self::IMAGE_URL); // Creates an asset. $asset = new Asset( [ // Provide a unique friendly name to identify your asset. // When there is an existing image asset with the same content but a different // name, the new name will be dropped silently. 'name' => 'Marketing Image', 'type' => AssetType::IMAGE, 'image_asset' => new ImageAsset(['data' => $imageContent]) ] ); // Creates an asset operation. $assetOperation = new AssetOperation(); $assetOperation->setCreate($asset); // Issues a mutate request to add the asset. $assetServiceClient = $googleAdsClient->getAssetServiceClient(); $response = $assetServiceClient->mutateAssets( MutateAssetsRequest::build( $customerId, [$assetOperation] ) ); if (!empty($response->getResults())) { // Prints the resource name of the added image asset. /** * @var MutateAssetResult $addedImageAsset */ $addedImageAsset = $response->getResults()[0]; printf( "The image asset with resource name '%s' was created.%s", $addedImageAsset->getResourceName(), PHP_EOL ); } else { print 'No image asset was created.' . PHP_EOL; } }
Python
def main(client: GoogleAdsClient, customer_id: str) -> None: """Main method, to run this code example as a standalone application.""" # Download image from URL url: str = "https://gaagl.page.link/Eit5" image_content: bytes = get_image_bytes_from_url(url) asset_service: AssetServiceClient = client.get_service("AssetService") asset_operation: AssetOperation = client.get_type("AssetOperation") asset: Asset = asset_operation.create asset.type_ = client.enums.AssetTypeEnum.IMAGE asset.image_asset.data = image_content asset.image_asset.file_size = len(image_content) asset.image_asset.mime_type = client.enums.MimeTypeEnum.IMAGE_JPEG # Use your favorite image library to determine dimensions asset.image_asset.full_size.height_pixels = 315 asset.image_asset.full_size.width_pixels = 600 asset.image_asset.full_size.url = url # Provide a unique friendly name to identify your asset. # When there is an existing image asset with the same content but a different # name, the new name will be dropped silently. asset.name = "Marketing Image" mutate_asset_response: MutateAssetsResponse = asset_service.mutate_assets( customer_id=customer_id, operations=[asset_operation] ) print("Uploaded file(s):") row: MutateAssetResult for row in mutate_asset_response.results: print(f"\tResource name: {row.resource_name}")
Ruby
def upload_image_asset(customer_id) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new url = 'https://gaagl.page.link/Eit5' image_data = open(url) { |f| f.read } # Create the operation for uploading the image asset. asset_operation = client.operation.create_resource.asset do |asset| asset.type = :IMAGE asset.image_asset = client.resource.image_asset do |image_asset| image_asset.data = image_data image_asset.file_size = image_data.length() image_asset.mime_type = :IMAGE_JPEG image_asset.full_size = client.resource.image_dimension do |dimension| dimension.height_pixels = 315 dimension.width_pixels = 600 dimension.url = url end end # Provide a unique friendly name to identify your asset. # When there is an existing image asset with the same content but a different # name, the new name will be dropped silently. asset.name = "Marketing Image" end # Upload the image asset. response = client.service.asset.mutate_assets( customer_id: customer_id, operations: [asset_operation], ) puts "Uploaded image asset #{response.results.first.resource_name}." end
Perl
sub upload_image_asset { my ($api_client, $customer_id) = @_; # Create an image content. my $image_content = get_base64_data_from_url(IMAGE_URL); # Create an asset. my $asset = Google::Ads::GoogleAds::V25::Resources::Asset->new({ # Provide a unique friendly name to identify your asset. # When there is an existing image asset with the same content but a different # name, the new name will be dropped silently. name => "Marketing Image", type => IMAGE, imageAsset => Google::Ads::GoogleAds::V25::Common::ImageAsset->new({ data => $image_content })}); # Create an asset operation. my $asset_operation = Google::Ads::GoogleAds::V25::Services::AssetService::AssetOperation->new({ create => $asset }); # Issue a mutate request to add the asset. my $assets_response = $api_client->AssetService()->mutate({ customerId => $customer_id, operations => [$asset_operation]}); printf "The image asset with resource name '%s' was created.\n", $assets_response->{results}[0]{resourceName}; return 1; }
curl
После создания объекта API возвращает объект MutateAssetResult, содержащий название ресурса нового объекта ImageAsset. Это название используется для ссылки на ImageAsset при создании объявления на основе объектов.
Вы можете получить список существующих объектов и их названий ресурсов, отправив запрос к GoogleAdsService. Подробнее об этом рассказывается в статье Получение атрибутов и показателей объектов.
Использовать объект в объявлении
В таблице ниже показано, какие типы объектов поддерживаются в разных типах объявлений и кампаний.
| Типы объявлений и кампаний и поддерживаемые ими типы объектов | |
|---|---|
AppAd |
TextAssetImageAssetYoutubeVideoAssetMediaBundleAsset |
AppEngagementAd
|
TextAssetImageAssetYoutubeVideoAsset |
Demand Gen
|
TextAssetImageAssetYoutubeVideoAssetDemandGenCarouselCardAsset |
DisplayUploadAd
|
MediaBundleAsset |
| Кампания с максимальной эффективностью |
TextAssetImageAssetMediaBundleAssetYoutubeVideoAssetCallToActionAsset
|
ResponsiveDisplayAd
|
TextAssetImageAssetYoutubeVideoAsset |
ResponsiveSearchAd
|
TextAsset (для заголовков и описаний в креативе объявления).Объекты следующих типов можно связать на уровне клиента, кампании или группы объявлений с помощью CustomerAsset, CampaignAsset или AdGroupAsset соответственно, чтобы показывать их в объявлении в качестве расширений:
Примечание. Объекты адресов и объекты партнерских адресов управляются по-разному, часто через CustomerAssetSet или CampaignAssetSet. Подробнее об объектах адресов…
|
В каждом из этих типов объявлений есть поля для настройки различных типов объектов, которые он поддерживает. Для TextAsset новый строковый объект создается в самом объявлении. Для всех остальных типов объектов существующие объекты добавляются в объявление путем указания их имен ресурсов.
В примере ниже показано, как добавить TextAsset и ImageAsset в ResponsiveDisplayAd. Элемент TextAsset создается в объявлении как заголовок и описание. ImageAsset задается названием ресурса.
Java
private void createAd( GoogleAdsClient googleAdsClient, long customerId, String adGroupResourceName) throws IOException { String marketingImageUrl = "https://gaagl.page.link/Eit5"; String marketingImageName = "Marketing Image"; String marketingImageResourceName = uploadAsset(googleAdsClient, customerId, marketingImageUrl, marketingImageName); String squareMarketingImageName = "Square Marketing Image"; String squareMarketingImageUrl = "https://gaagl.page.link/bjYi"; String squareMarketingImageResourceName = uploadAsset(googleAdsClient, customerId, squareMarketingImageUrl, squareMarketingImageName); // Creates the responsive display ad info object. ResponsiveDisplayAdInfo responsiveDisplayAdInfo = ResponsiveDisplayAdInfo.newBuilder() .addMarketingImages( AdImageAsset.newBuilder().setAsset(marketingImageResourceName).build()) .addSquareMarketingImages( AdImageAsset.newBuilder().setAsset(squareMarketingImageResourceName).build()) .addHeadlines(AdTextAsset.newBuilder().setText("Travel").build()) .setLongHeadline(AdTextAsset.newBuilder().setText("Travel the World").build()) .addDescriptions(AdTextAsset.newBuilder().setText("Take to the air!").build()) .setBusinessName("Interplanetary Cruises") // Optional: Call to action text. // Valid texts: https://support.google.com/adwords/answer/7005917 .setCallToActionText("Apply Now") // Optional: Sets the ad colors. .setMainColor("#0000ff") .setAccentColor("#ffff00") // Optional: Sets to false to strictly render the ad using the colors. .setAllowFlexibleColor(false) // Optional: Sets the format setting that the ad will be served in. .setFormatSetting(DisplayAdFormatSetting.NON_NATIVE) // Optional: Creates a logo image and sets it to the ad. /* .addLogoImages( AdImageAsset.newBuilder() .setAsset(StringValue.of("INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE")) .build()) */ // Optional: Creates a square logo image and sets it to the ad. /* .addSquareLogoImages( AdImageAsset.newBuilder() .setAsset(StringValue.of("INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE")) .build()) */ .build(); // Creates the ad. Ad ad = Ad.newBuilder() .setResponsiveDisplayAd(responsiveDisplayAdInfo) .addFinalUrls("http://www.example.com/") .build(); // Creates the ad group ad. AdGroupAd adGroupAd = AdGroupAd.newBuilder().setAdGroup(adGroupResourceName).setAd(ad).build(); // Creates the ad group ad operation. AdGroupAdOperation operation = AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build(); // Creates the ad group ad service client. try (AdGroupAdServiceClient adGroupAdServiceClient = googleAdsClient.getLatestVersion().createAdGroupAdServiceClient()) { // Adds the ad group ad. MutateAdGroupAdsResponse response = adGroupAdServiceClient.mutateAdGroupAds( Long.toString(customerId), ImmutableList.of(operation)); System.out.printf( "Created ad group ad with resource name '%s'.%n", response.getResults(0).getResourceName()); } }
C#
private void CreateAd(GoogleAdsClient client, long customerId, string adGroupResourceName) { // Creates the ad group ad service client. AdGroupAdServiceClient adGroupAdServiceClient = client.GetService(Services.V25.AdGroupAdService); string marketingImageUrl = "https://gaagl.page.link/Eit5"; string marketingImageName = "Marketing Image"; string marketingImageResourceName = UploadAsset(client, customerId, marketingImageUrl, marketingImageName); string squareMarketingImageName = "Square Marketing Image"; string squareMarketingImageUrl = "https://gaagl.page.link/bjYi"; string squareMarketingImageResourceName = UploadAsset(client, customerId, squareMarketingImageUrl, squareMarketingImageName); // Creates the responsive display ad info object. ResponsiveDisplayAdInfo responsiveDisplayAdInfo = new ResponsiveDisplayAdInfo() { MarketingImages = { new AdImageAsset() { Asset = marketingImageResourceName } }, SquareMarketingImages = { new AdImageAsset() { Asset = squareMarketingImageResourceName } }, Headlines = { new AdTextAsset() { Text = "Travel" } }, LongHeadline = new AdTextAsset() { Text = "Travel the World" }, Descriptions = { new AdTextAsset() { Text = "Take to the air!" } }, BusinessName = "Interplanetary Cruises", // Optional: Call to action text. // Valid texts: https://support.google.com/adwords/answer/7005917 CallToActionText = "Apply Now", // Optional: Sets the ad colors. MainColor = "#0000ff", AccentColor = "#ffff00", // Optional: Sets to false to strictly render the ad using the colors. AllowFlexibleColor = false, // Optional: Sets the format setting that the ad will be served in. FormatSetting = DisplayAdFormatSetting.NonNative, // Optional: Creates a logo image and sets it to the ad. /* LogoImages = { new AdImageAsset() { Asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE" }} */ // Optional: Creates a square logo image and sets it to the ad. /* SquareLogoImages = { new AdImageAsset() { Asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE" }} */ }; // Creates the ad. Ad ad = new Ad() { ResponsiveDisplayAd = responsiveDisplayAdInfo, FinalUrls = { "http://www.example.com/" } }; // Creates the ad group ad. AdGroupAd adGroupAd = new AdGroupAd() { AdGroup = adGroupResourceName, Ad = ad }; // Creates the ad group ad operation. AdGroupAdOperation operation = new AdGroupAdOperation() { Create = adGroupAd }; // Adds the ad group ad. MutateAdGroupAdsResponse response = adGroupAdServiceClient.MutateAdGroupAds (customerId.ToString(), new[] { operation }); Console.WriteLine("Created ad group ad with resource name " + $"'{response.Results.First().ResourceName}'."); }
PHP
private static function createAd( GoogleAdsClient $googleAdsClient, int $customerId, string $adGroupResourceName ) { $marketingImageResourceName = self::uploadAsset( $googleAdsClient, $customerId, 'https://gaagl.page.link/Eit5', 'Marketing Image' ); $squareMarketingImageResourceName = self::uploadAsset( $googleAdsClient, $customerId, 'https://gaagl.page.link/bjYi', 'Square Marketing Image' ); // Creates the responsive display ad info object. $responsiveDisplayAdInfo = new ResponsiveDisplayAdInfo( [ 'marketing_images' => [new AdImageAsset(['asset' => $marketingImageResourceName])], 'square_marketing_images' => [new AdImageAsset( [ 'asset' => $squareMarketingImageResourceName ] )], 'headlines' => [new AdTextAsset(['text' => 'Travel'])], 'long_headline' => new AdTextAsset(['text' => 'Travel the World']), 'descriptions' => [new AdTextAsset(['text' => 'Take to the air!'])], 'business_name' => 'Interplanetary Cruises', // Optional: Call to action text. // Valid texts: https://support.google.com/google-ads/answer/7005917 'call_to_action_text' => 'Apply Now', // Optional: Sets the ad colors. 'main_color' => '#0000ff', 'accent_color' => '#ffff00', // Optional: Sets to false to strictly render the ad using the colors. 'allow_flexible_color' => false, // Optional: Sets the format setting that the ad will be served in. 'format_setting' => DisplayAdFormatSetting::NON_NATIVE // Optional: Creates a logo image and sets it to the ad. // 'logo_images' => [new AdImageAsset([ // 'asset' => 'INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE' // ])], // Optional: Creates a square logo image and sets it to the ad. // 'square_logo_images' => [new AdImageAsset([ // 'asset' => 'INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE' // ])] ] ); // Creates a new ad group ad. $adGroupAd = new AdGroupAd( [ 'ad' => new Ad( [ 'responsive_display_ad' => $responsiveDisplayAdInfo, 'final_urls' => ['http://www.example.com/'] ] ), 'ad_group' => $adGroupResourceName ] ); // Creates an ad group ad operation. $adGroupAdOperation = new AdGroupAdOperation(); $adGroupAdOperation->setCreate($adGroupAd); // Issues a mutate request to add the ad group ad. $adGroupAdServiceClient = $googleAdsClient->getAdGroupAdServiceClient(); $response = $adGroupAdServiceClient->mutateAdGroupAds( MutateAdGroupAdsRequest::build($customerId, [$adGroupAdOperation]) ); /** * @var AdGroupAd $addedAdGroupAd */ $addedAdGroupAd = $response->getResults()[0]; printf( "Created ad group ad with resource name '%s'.%s", $addedAdGroupAd->getResourceName(), PHP_EOL ); }
Python
def create_ad( client: GoogleAdsClient, customer_id: str, ad_group_resource_name: str ) -> None: """Creates the responsive display ad. Args: client: An initialized GoogleAds client. customer_id: The Google Ads customer ID. ad_group_resource_name: The resource name of the target ad group. """ # Get the AdGroupAdService client. ad_group_ad_service: AdGroupAdServiceClient = client.get_service( "AdGroupAdService" ) # Upload image assets for the ad. marketing_image_resource_name: str = upload_image_asset( client, customer_id, "https://gaagl.page.link/Eit5", "Marketing Image" ) square_marketing_image_resource_name: str = upload_image_asset( client, customer_id, "https://gaagl.page.link/bjYi", "Square Marketing Image", ) # Create the relevant asset objects for the ad. marketing_image: AdImageAsset = client.get_type("AdImageAsset") marketing_image.asset = marketing_image_resource_name square_marketing_image: AdImageAsset = client.get_type("AdImageAsset") square_marketing_image.asset = square_marketing_image_resource_name headline: AdTextAsset = client.get_type("AdTextAsset") headline.text = "Travel" description: AdTextAsset = client.get_type("AdTextAsset") description.text = "Take to the air!" # Create an ad group ad operation and set the ad group ad values. ad_group_ad_operation: AdGroupAdOperation = client.get_type( "AdGroupAdOperation" ) ad_group_ad: AdGroupAd = ad_group_ad_operation.create ad_group_ad.ad_group = ad_group_resource_name ad_group_ad.ad.final_urls.append("http://www.example.com/") # Configure the responsive display ad info object. responsive_display_ad_info: ResponsiveDisplayAdInfo = ( ad_group_ad.ad.responsive_display_ad ) responsive_display_ad_info.marketing_images.append(marketing_image) responsive_display_ad_info.square_marketing_images.append( square_marketing_image ) responsive_display_ad_info.headlines.append(headline) responsive_display_ad_info.long_headline.text = "Travel the World" responsive_display_ad_info.descriptions.append(description) responsive_display_ad_info.business_name = "Interplanetary Cruises" # Optional: Call to action text. # Valid texts: https://support.google.com/google-ads/answer/7005917 responsive_display_ad_info.call_to_action_text = "Apply Now" # Optional: Set the ad colors. responsive_display_ad_info.main_color = "#0000ff" responsive_display_ad_info.accent_color = "#ffff00" # Optional: Set to false to strictly render the ad using the colors. responsive_display_ad_info.allow_flexible_color = False # Optional: Set the format setting that the ad will be served in. responsive_display_ad_info.format_setting = ( client.enums.DisplayAdFormatSettingEnum.NON_NATIVE ) # Optional: Create a logo image and set it to the ad. # logo_image = client.get_type("AdImageAsset") # logo_image.asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE" # responsive_display_ad_info.logo_images.append(logo_image) # Optional: Create a square logo image and set it to the ad. # square_logo_image = client.get_type("AdImageAsset") # square_logo_image.asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE" # responsive_display_ad_info.square_logo_images.append(square_logo_image) # Issue a mutate request to add the ad group ad. ad_group_ad_response: MutateAdGroupAdsResponse = ( ad_group_ad_service.mutate_ad_group_ads( customer_id=customer_id, operations=[ad_group_ad_operation] ) ) print( "Created ad group ad with resource name " f"'{ad_group_ad_response.results[0].resource_name}'." )
Ruby
def create_ad(client, customer_id, ad_group_resource_name) marketing_image_url = "https://gaagl.page.link/Eit5" square_marketing_image_url = "https://gaagl.page.link/bjYi" marketing_image_asset_resource_name = upload_asset( client, customer_id, marketing_image_url, "Marketing Image" ) square_marketing_image_asset_resource_name = upload_asset( client, customer_id, square_marketing_image_url, "Square Marketing Image" ) # Creates an ad group ad operation. operation = client.operation.create_resource.ad_group_ad do |aga| aga.ad_group = ad_group_resource_name aga.status = :PAUSED aga.ad = client.resource.ad do |a| a.final_urls << "https://www.example.com" # Creates the responsive display ad info object. a.responsive_display_ad = client.resource.responsive_display_ad_info do |rda| rda.headlines << client.resource.ad_text_asset do |ata| ata.text = "Travel" end rda.long_headline = client.resource.ad_text_asset do |ata| ata.text = "Travel the World" end rda.descriptions << client.resource.ad_text_asset do |ata| ata.text = "Take to the air!" end rda.business_name = "Interplanetary Cruises" rda.marketing_images << client.resource.ad_image_asset do |aia| aia.asset = marketing_image_asset_resource_name end rda.square_marketing_images << client.resource.ad_image_asset do |aia| aia.asset = square_marketing_image_asset_resource_name end # Optional: Call to action text. # Valid texts: https://support.google.com/google-ads/answer/7005917 rda.call_to_action_text = "Apply Now" # Optional: Sets the ad colors. rda.main_color = "#0000ff" rda.accent_color = "#ffff00" # Optional: Sets to false to strictly render the ad using the colors. rda.allow_flexible_color = false # Optional: Sets the format setting that the ad will be served in. rda.format_setting = :NON_NATIVE # Optional: Creates a logo image and sets it to the ad. # rda.logo_images << client.resource.ad_image_asset do |aia| # aia.asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE" # end # Optional: Creates a square logo image and sets it to the ad. # rda.square_logo_images << client.resource.ad_image_asset do |aia| # aia.asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE" # end end end end # Issues a mutate request to add the ad group ad. response = client.service.ad_group_ad.mutate_ad_group_ads( customer_id: customer_id, operations: [operation] ) # Prints out some information about the newly created ad. resource_name = response.results.first.resource_name puts "Created ad group ad: #{resource_name}" resource_name end
Perl
sub create_ad { my ($api_client, $customer_id, $ad_group_resource_name) = @_; my $marketing_image_resource_name = upload_asset( $api_client, $customer_id, "https://gaagl.page.link/Eit5", "Marketing Image" ); my $square_marketing_image_resource_name = upload_asset( $api_client, $customer_id, "https://gaagl.page.link/bjYi", "Square Marketing Image" ); # Create the responsive display ad info object. my $responsive_display_ad_info = Google::Ads::GoogleAds::V25::Common::ResponsiveDisplayAdInfo->new({ marketingImages => [ Google::Ads::GoogleAds::V25::Common::AdImageAsset->new({ asset => $marketing_image_resource_name }) ], squareMarketingImages => [ Google::Ads::GoogleAds::V25::Common::AdImageAsset->new({ asset => $square_marketing_image_resource_name }) ], headlines => [ Google::Ads::GoogleAds::V25::Common::AdTextAsset->new({ text => "Travel" }) ], longHeadline => Google::Ads::GoogleAds::V25::Common::AdTextAsset->new({ text => "Travel the World" } ), descriptions => [ Google::Ads::GoogleAds::V25::Common::AdTextAsset->new({ text => "Take to the air!" }) ], businessName => "Interplanetary Cruises", # Optional: Call to action text. # Valid texts: https://support.google.com/google-ads/answer/7005917 callToActionText => "Apply Now", # Optional: Set the ad colors. mainColor => "#0000ff", accentColor => "#ffff00", # Optional: Set to false to strictly render the ad using the colors. allowFlexibleColor => "false", # Optional: Set the format setting that the ad will be served in. formatSetting => NON_NATIVE, # Optional: Create a logo image and set it to the ad. # logoImages => [ # Google::Ads::GoogleAds::V25::Common::AdImageAsset->new({ # asset => "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE" # }) # ], # Optional: Create a square logo image and set it to the ad. # squareLogoImages => [ # Google::Ads::GoogleAds::V25::Common::AdImageAsset->new({ # asset => "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE" # }) # ] }); # Create an ad group ad. my $ad_group_ad = Google::Ads::GoogleAds::V25::Resources::AdGroupAd->new({ adGroup => $ad_group_resource_name, ad => Google::Ads::GoogleAds::V25::Resources::Ad->new({ responsiveDisplayAd => $responsive_display_ad_info, finalUrls => ["http://www.example.com/"]})}); # Create an ad group ad operation. my $ad_group_ad_operation = Google::Ads::GoogleAds::V25::Services::AdGroupAdService::AdGroupAdOperation ->new({create => $ad_group_ad}); # Issue a mutate request to add the ad group ad. my $ad_group_ads_response = $api_client->AdGroupAdService()->mutate({ customerId => $customer_id, operations => [$ad_group_ad_operation]}); printf "Created ad group ad with resource name '%s'.\n", $ad_group_ads_response->{results}[0]{resourceName}; }
curl
Рекомендации для объектов
Рекомендации могут улучшить ваши объекты несколькими способами:
Они могут предлагать вам объекты, которые вы можете добавить в кампанию, вызвав функцию
RecommendationService.ApplyRecommendation. Например, вы можете получить рекомендацииCALLOUT_ASSET,SITELINK_ASSET,CALL_ASSET,LEAD_FORM_ASSETиRESPONSIVE_SEARCH_AD_ASSET, а затем применить их, чтобы добавить рекомендуемые объекты в нужную кампанию, группу объявлений или объявление.Они помогут вам определить, какие объекты нужно изменить, чтобы повысить качество адаптивных поисковых объявлений или кампаний с максимальной эффективностью. Например, вы можете получить рекомендации
IMPROVE_PERFORMANCE_MAX_AD_STRENGTH, чтобы узнать, какие группы объектов следует обновить, чтобы повысить их качество.
Подробную информацию вы найдете в руководстве Показатель оптимизации и рекомендации.