TargetingExpansionConfig

  • Optimized Targeting settings allow you to control audience expansion for your line items, influencing the reach of your campaigns.

  • Optimized Targeting is not compatible with all bidding strategies, particularly those focused on maximizing spend or viewable CPM.

  • Audience expansion levels, ranging from no reach to most reach, determine how broadly your first-party user lists are expanded to find new, relevant audiences.

  • These settings primarily impact YouTube and Partners line items and ad groups, providing control over audience targeting on those platforms.

  • While enableOptimizedTargeting is required for setup, audienceExpansionSeedListExcluded and audienceExpansionLevel are output only, reflecting system-determined values.

Settings that control the optimized targeting settings of the line item.

JSON representation 
{
  "enableOptimizedTargeting": boolean,
  "audienceExpansionSeedListExcluded": boolean,
  "audienceExpansionLevel": enum (AudienceExpansionLevel)
}
Fields
enableOptimizedTargeting

boolean

Required. Whether to enable Optimized Targeting for the line item.

Optimized targeting is not compatible with all bid strategies. Attempting to set this field to true for a line item using the BiddingStrategy field fixedBid or one of the following combinations of BiddingStrategy fields and BiddingStrategyPerformanceGoalType will result in an error:

maximize_auto_spend_bid:

  • BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CIVA
  • BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_IVO_TEN
  • BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_AV_VIEWED

performanceGoalAutoBid:

  • BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_VIEWABLE_CPM
audienceExpansionSeedListExcluded

boolean

Output only. Whether to exclude seed list for audience expansion.

This field only applies to YouTube and Partners line item and ad group resources.
audienceExpansionLevel

enum (AudienceExpansionLevel)

Output only. Magnitude of expansion for eligible first-party user lists under this ad group.

This field only applies to YouTube and Partners line item and ad group resources.

AudienceExpansionLevel

Qualitative description of audience expansion level.

Enums
UNKNOWN Audience expansion level is not specified or is unknown in this version.
NO_REACH Audience expansion off.
LEAST_REACH Conservative audience expansion.
MID_REACH Moderate audience expansion.
MOST_REACH Aggressive audience expansion.