Mit Performance Max-Kampagnen für die Reisebranche können Sie Anzeigen für Hotelunterkünfte erstellen, die über verschiedene Google-Kanäle wie die Google Suche, Display, Video und Discover ausgeliefert werden. Zu den Vorteilen zählen außerdem die automatische Budgetzuweisung auf Kanälen, die Erweiterung der finalen URL, eine höhere Anzeigenabdeckung in der Google Suche sowie Vorschläge für Assets, die als Asset-Gruppe für jede Hotelunterkunft erstellt werden können.
Im Gegensatz zu Hotelanzeigen benötigen Sie keinen Zugriff auf ein Hotel Center-Konto, um Performance Max-Kampagnen für die Reisebranche verwenden zu können.
Performance Max-Kampagne für die Reisebranche erstellen
So erstellen Sie eine Performance Max-Kampagne für die Reisebranche:
- Erstellen Sie eine Asset-Gruppe, Assets für alle Ihre Hotelunterkünfte sowie Assets für die Asset-Gruppe, um die erstellte Asset-Gruppe und Assets zu verknüpfen.
- Empfohlen: Vorgeschlagene Assets zum Erstellen einer Asset-Gruppe abrufen
- Erstellen Sie eine Performance Max-Kampagne mit der Asset-Gruppe und den vorgeschlagenen Assets.
Asset-Entitäten für Ihre Hotelunterkünfte erstellen
Erstellen Sie eine Asset-Gruppe von Hotelunterkünften vom Typ
HOTEL_PROPERTY. Legen Sie dazuAssetSet.typeaufAssetSetType.HOTEL_PROPERTYfest. Den Ressourcennamen der erstellten Asset-Gruppe verwenden Sie in den späteren Schritten.Java
private String createHotelAssetSet(GoogleAdsClient googleAdsClient, long customerId) { // Creates an asset set operation for a hotel property asset set. AssetSetOperation assetSetOperation = AssetSetOperation.newBuilder() .setCreate( AssetSet.newBuilder() .setName( "My Hotel propery asset set #" + CodeSampleHelper.getPrintableDateTime()) .setType(AssetSetType.HOTEL_PROPERTY)) .build(); try (AssetSetServiceClient assetSetServiceClient = googleAdsClient.getLatestVersion().createAssetSetServiceClient()) { MutateAssetSetsResponse mutateAssetSetsResponse = assetSetServiceClient.mutateAssetSets( Long.toString(customerId), ImmutableList.of(assetSetOperation)); String assetSetResourceName = mutateAssetSetsResponse.getResults(0).getResourceName(); System.out.printf("Created an asset set with resource name: '%s'%n", assetSetResourceName); return assetSetResourceName; } }C#
private string CreateHotelAssetSet(GoogleAdsClient client, long customerId) { AssetSetOperation operation = new AssetSetOperation() { Create = new AssetSet { Name = "My Hotel property asset set #" + ExampleUtilities.GetRandomString(), Type = AssetSetType.HotelProperty } }; AssetSetServiceClient assetSetService = client.GetService(Services.V16.AssetSetService); MutateAssetSetsResponse response = assetSetService.MutateAssetSets( customerId.ToString(), new List<AssetSetOperation> { operation } ); string assetResourceName = response.Results[0].ResourceName; Console.WriteLine($"Created an asset set with resource name: {assetResourceName}"); return assetResourceName; }PHP
private static function createHotelAssetSet( GoogleAdsClient $googleAdsClient, int $customerId ): string { // Creates an asset set operation for a hotel property asset set. $assetSetOperation = new AssetSetOperation([ // Creates a hotel property asset set. 'create' => new AssetSet([ 'name' => 'My Hotel propery asset set #' . Helper::getPrintableDatetime(), 'type' => AssetSetType::HOTEL_PROPERTY ]) ]); // Issues a mutate request to add a hotel asset set and prints its information. $assetSetServiceClient = $googleAdsClient->getAssetSetServiceClient(); $response = $assetSetServiceClient->mutateAssetSets( MutateAssetSetsRequest::build($customerId, [$assetSetOperation]) ); $assetSetResourceName = $response->getResults()[0]->getResourceName(); printf("Created an asset set with resource name: '%s'.%s", $assetSetResourceName, PHP_EOL); return $assetSetResourceName; }Python
def create_hotel_asset_set(client, customer_id): """Creates a hotel property asset set. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. Returns: the created hotel property asset set's resource name. """ # Creates an asset set operation for a hotel property asset set. operation = client.get_type("AssetSetOperation") # Creates a hotel property asset set. asset_set = operation.create asset_set.name = f"My hotel property asset set #{get_printable_datetime()}" asset_set.type_ = client.enums.AssetSetTypeEnum.HOTEL_PROPERTY # Issues a mutate request to add a hotel asset set. asset_set_service = client.get_service("AssetSetService") response = asset_set_service.mutate_asset_sets( customer_id=customer_id, operations=[operation] ) resource_name = response.results[0].resource_name print(f"Created an asset set with resource name: '{resource_name}'") return resource_nameRuby
# Creates a hotel property asset set. def create_hotel_asset_set(client, customer_id) operation = client.operation.create_resource.asset_set do |asset_set| asset_set.name = "My Hotel propery asset set #{Time.now}" asset_set.type = :HOTEL_PROPERTY end # Sends the mutate request. response = client.service.asset_set.mutate_asset_sets( customer_id: customer_id, operations: [operation] ) # Prints some information about the response. response.results.first.resource_name endPerl
sub create_hotel_asset_set { my ($api_client, $customer_id) = @_; my $asset_set_operation = Google::Ads::GoogleAds::V16::Services::AssetSetService::AssetSetOperation-> new({ # Creates a hotel property asset set. create => Google::Ads::GoogleAds::V16::Resources::AssetSet->new({ name => 'My Hotel propery asset set #' . uniqid(), type => HOTEL_PROPERTY })}); # Issues a mutate request to add a hotel asset set and prints its information. my $response = $api_client->AssetSetService()->mutate({ customerId => $customer_id, operations => [$asset_set_operation]}); my $asset_set_resource_name = $response->{results}[0]{resourceName}; printf "Created an asset set with resource name: '%s'.\n", $asset_set_resource_name; return $asset_set_resource_name; }Gehen Sie für jedes Ihrer Hotelunterkünfte so vor:
Erstellen Sie ein Asset, indem Sie
Asset.hotel_property_assetauf das ObjektHotelPropertyAssetsetzen.Der Einfachheit halber wird in unserem Codebeispiel nur ein Hotel-Asset erstellt.
Legen Sie für
place_iddes erstellten ObjektsHotelPropertyAssetdie Orts-ID der Hotelunterkunft fest. Die Orts-ID ist eine eindeutige ID, mit der ein Ort in Google Maps identifiziert wird. Sie können Ihre Unterkunft mit der Orts-ID-Suche aufrufen.Erstellen Sie ein Asset der Asset-Gruppe, um die obige Asset-Gruppe mit dem Asset zu verknüpfen. Dazu erstellen Sie eine neue
AssetSetAssetund setzenasset_setauf den Ressourcennamen der erstellten Asset-Gruppe undassetauf den Ressourcennamen der erstellten Hotel-Property-Asset.
Java
private String createHotelAsset( GoogleAdsClient googleAdsClient, long customerId, String placeId, String hotelPropertyAssetSetResourceName) { // Uses the GoogleAdService to create an asset and asset set asset in a single request. List<MutateOperation> mutateOperations = new ArrayList<>(); String assetResourceName = ResourceNames.asset(customerId, ASSET_TEMPORARY_ID); // Creates a mutate operation for a hotel property asset. Asset hotelPropertyAsset = Asset.newBuilder() .setResourceName(assetResourceName) .setHotelPropertyAsset(HotelPropertyAsset.newBuilder().setPlaceId(placeId)) .build(); mutateOperations.add( MutateOperation.newBuilder() .setAssetOperation(AssetOperation.newBuilder().setCreate(hotelPropertyAsset)) .build()); // Creates a mutate operation for an asset set asset. AssetSetAsset assetSetAsset = AssetSetAsset.newBuilder() .setAsset(assetResourceName) .setAssetSet(hotelPropertyAssetSetResourceName) .build(); mutateOperations.add( MutateOperation.newBuilder() .setAssetSetAssetOperation(AssetSetAssetOperation.newBuilder().setCreate(assetSetAsset)) .build()); // Issues a mutate request to create all entities. try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { MutateGoogleAdsResponse mutateGoogleAdsResponse = googleAdsServiceClient.mutate(Long.toString(customerId), mutateOperations); System.out.println("Created the following entities for the hotel asset:"); printResponseDetails(mutateGoogleAdsResponse); // Returns the created asset resource name, which will be used later to create an asset // group. Other resource names are not used later. return mutateGoogleAdsResponse .getMutateOperationResponses(0) .getAssetResult() .getResourceName(); } }C#
private string CreateHotelAsset( GoogleAdsClient client, long customerId, string placeId, string hotelPropertyAssetSetResourceName) { // Uses the GoogleAdService to create an asset and asset set asset in a single request. List<MutateOperation> mutateOperations = new List<MutateOperation>(); string assetResourceName = ResourceNames.Asset(customerId, ASSET_TEMPORARY_ID); // Creates a mutate operation for a hotel property asset. Asset hotelPropertyAsset = new Asset() { ResourceName = assetResourceName, HotelPropertyAsset = new HotelPropertyAsset { PlaceId = placeId } }; mutateOperations.Add(new MutateOperation { AssetOperation = new AssetOperation { Create = hotelPropertyAsset } }); // Creates a mutate operation for an asset set asset. AssetSetAsset assetSetAsset = new AssetSetAsset { Asset = assetResourceName, AssetSet = hotelPropertyAssetSetResourceName }; mutateOperations.Add(new MutateOperation { AssetSetAssetOperation = new AssetSetAssetOperation { Create = assetSetAsset } }); // Issues a mutate request to create all entities. GoogleAdsServiceClient googleAdsServiceClient = client.GetService(Services.V16.GoogleAdsService); MutateGoogleAdsResponse response = googleAdsServiceClient.Mutate(customerId.ToString(), mutateOperations); Console.WriteLine("Created the following entities for the hotel asset:"); PrintResponseDetails(response); return response.MutateOperationResponses[0].AssetResult.ResourceName; }PHP
private static function createHotelAsset( GoogleAdsClient $googleAdsClient, int $customerId, string $placeId, string $assetSetResourceName ): string { // We use the GoogleAdService to create an asset and asset set asset in a single // request. $operations = []; $assetResourceName = ResourceNames::forAsset($customerId, self::ASSET_TEMPORARY_ID); // Creates a mutate operation for a hotel property asset. $operations[] = new MutateOperation([ 'asset_operation' => new AssetOperation([ // Creates a hotel property asset. 'create' => new Asset([ 'resource_name' => $assetResourceName, // Creates a hotel property asset for the place ID. 'hotel_property_asset' => new HotelPropertyAsset(['place_id' => $placeId]), ]) ]) ]); // Creates a mutate operation for an asset set asset. $operations[] = new MutateOperation([ 'asset_set_asset_operation' => new AssetSetAssetOperation([ // Creates an asset set asset. 'create' => new AssetSetAsset([ 'asset' => $assetResourceName, 'asset_set' => $assetSetResourceName ]) ]) ]); // Issues a mutate request to create all entities. $googleAdsService = $googleAdsClient->getGoogleAdsServiceClient(); /** @var MutateGoogleAdsResponse $mutateGoogleAdsResponse */ $mutateGoogleAdsResponse = $googleAdsService->mutate(MutateGoogleAdsRequest::build($customerId, $operations)); print "Created the following entities for the hotel asset:" . PHP_EOL; self::printResponseDetails($mutateGoogleAdsResponse); // Returns the created asset resource name, which will be used later to create an asset // group. Other resource names are not used later. return $mutateGoogleAdsResponse->getMutateOperationResponses()[0]->getAssetResult() ->getResourceName(); }Python
def create_hotel_asset(client, customer_id, place_id, asset_set_resource_name): """Creates a hotel property asset using the specified place ID. The place ID must belong to a hotel property. Then, links it to the specified asset set. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. place_id: a place ID identifying a place in the Google Places database. asset_set_resource_name: an asset set resource name Returns: the created hotel property asset's resource name. """ # We use the GoogleAdService to create an asset and asset set asset in a # single request. googleads_service = client.get_service("GoogleAdsService") asset_resource_name = googleads_service.asset_path( customer_id, ASSET_TEMPORARY_ID ) # Creates a mutate operation for a hotel property asset. asset_mutate_operation = client.get_type("MutateOperation") # Creates a hotel property asset. asset = asset_mutate_operation.asset_operation.create asset.resource_name = asset_resource_name # Creates a hotel property asset for the place ID. asset.hotel_property_asset.place_id = place_id # Creates a mutate operation for an asset set asset. asset_set_asset_mutate_operation = client.get_type("MutateOperation") # Creates an asset set asset. asset_set_asset = ( asset_set_asset_mutate_operation.asset_set_asset_operation.create ) asset_set_asset.asset = asset_resource_name asset_set_asset.asset_set = asset_set_resource_name # Issues a mutate request to create all entities. response = googleads_service.mutate( customer_id=customer_id, mutate_operations=[ asset_mutate_operation, asset_set_asset_mutate_operation, ], ) print("Created the following entities for the hotel asset:") print_response_details(response) return response.mutate_operation_responses[0].asset_result.resource_nameRuby
# Creates a hotel property asset using the specified place ID. # The place ID must belong to a hotel property. Then, links it to the # specified asset set. # See https://developers.google.com/places/web-service/place-id to search for a # hotel place ID. def create_hotel_asset( client, customer_id, place_id, hotel_property_asset_set_resource_name ) asset_operation = client.operation.create_resource.asset do |asset| asset.name = 'Ad Media Bundle' asset.hotel_property_asset = client.resource.hotel_property_asset do |hotel_asset| hotel_asset.place_id = place_id end end # Send the mutate request. response = client.service.asset.mutate_assets( customer_id: customer_id, operations: [asset_operation] ) asset_resource_name = response.results.first.resource_name # Creates a mutate operation for an asset set asset. asset_set_asset_operation = client.operation.create_resource.asset_set_asset do |asa| asa.asset = asset_resource_name asa.asset_set = hotel_property_asset_set_resource_name end # Sends the mutate request. response = client.service.asset_set_asset.mutate_asset_set_assets( customer_id: customer_id, operations: [asset_set_asset_operation] ) asset_resource_name endPerl
sub create_hotel_asset { my ($api_client, $customer_id, $place_id, $asset_set_resource_name) = @_; # We use the GoogleAdService to create an asset and asset set asset in a single request. my $operations = []; my $asset_resource_name = Google::Ads::GoogleAds::V16::Utils::ResourceNames::asset($customer_id, ASSET_TEMPORARY_ID); # Create a mutate operation for a hotel property asset. push @$operations, Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation-> new({ assetOperation => Google::Ads::GoogleAds::V16::Services::AssetService::AssetOperation-> new({ create => Google::Ads::GoogleAds::V16::Resources::Asset->new({ resourceName => $asset_resource_name, hotelPropertyAsset => Google::Ads::GoogleAds::V16::Common::HotelPropertyAsset->new({ placeId => $place_id })})})}); # Create a mutate operation for an asset set asset. push @$operations, Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation-> new({ assetSetAssetOperation => Google::Ads::GoogleAds::V16::Services::AssetSetAssetService::AssetSetAssetOperation ->new({ create => Google::Ads::GoogleAds::V16::Resources::AssetSetAsset->new({ asset => $asset_resource_name, assetSet => $asset_set_resource_name })})}); # Issue a mutate request to create all entities. my $mutate_google_ads_response = $api_client->GoogleAdsService()->mutate({ customerId => $customer_id, mutateOperations => $operations }); printf "Created the following entities for the hotel asset:\n"; print_response_details($mutate_google_ads_response); # Return the created asset resource name, which will be used later to create an asset # group. Other resource names are not used later. return $mutate_google_ads_response->{mutateOperationResponses}[0] {assetResult}{resourceName}; }
Asset-Vorschläge zum Erstellen einer Asset-Gruppe abrufen
Mithilfe von TravelAssetSugestionService.SuggestTravelAssets können Sie Vorschläge für Assets für Ihre Hotelunterkünfte erhalten. Sobald Sie die Vorschläge erhalten haben, können Sie sie im nächsten Schritt zum Erstellen von Assets in der Asset-Gruppe verwenden.
Java
private HotelAssetSuggestion getHotelAssetSuggestion(
GoogleAdsClient googleAdsClient, long customerId, String placeId) {
try (TravelAssetSuggestionServiceClient travelAssetSuggestionServiceClient =
googleAdsClient.getLatestVersion().createTravelAssetSuggestionServiceClient()) {
// Sends a request to suggest assets to be created as an asset group for the Performance Max
// for travel goals campaign.
SuggestTravelAssetsResponse suggestTravelAssetsResponse =
travelAssetSuggestionServiceClient.suggestTravelAssets(
SuggestTravelAssetsRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
// Uses 'en-US' as an example. It can be any language specifications in BCP 47
// format.
.setLanguageOption("en-US")
// The service accepts several place IDs. We use only one here for demonstration.
.addPlaceIds(placeId)
.build());
System.out.printf("Fetched a hotel asset suggestion for the place ID '%s'.%n", placeId);
return suggestTravelAssetsResponse.getHotelAssetSuggestions(0);
}
}
C#
private HotelAssetSuggestion GetHotelAssetSuggestion(GoogleAdsClient client,
long customerId, string placeId)
{
// Get the TravelAssetSuggestionService client.
TravelAssetSuggestionServiceClient travelAssetSuggestionService =
client.GetService(Services.V16.TravelAssetSuggestionService);
SuggestTravelAssetsRequest request = new SuggestTravelAssetsRequest
{
CustomerId = customerId.ToString(),
LanguageOption = "en-US",
};
request.PlaceIds.Add(placeId);
SuggestTravelAssetsResponse response = travelAssetSuggestionService.SuggestTravelAssets(
request
);
Console.WriteLine($"Fetched a hotel asset suggestion for the place ID {placeId}");
return response.HotelAssetSuggestions[0];
}
PHP
private static function getHotelAssetSuggestion(
GoogleAdsClient $googleAdsClient,
int $customerId,
string $placeId
): HotelAssetSuggestion {
// Send a request to suggest assets to be created as an asset group for the Performance Max
// for travel goals campaign.
$travelAssetSuggestionServiceClient =
$googleAdsClient->getTravelAssetSuggestionServiceClient();
// Uses 'en-US' as an example. It can be any language specifications in BCP 47 format.
$request = SuggestTravelAssetsRequest::build($customerId, 'en-US');
// The service accepts several place IDs. We use only one here for demonstration.
$request->setPlaceIds([$placeId]);
$response = $travelAssetSuggestionServiceClient->suggestTravelAssets($request);
printf("Fetched a hotel asset suggestion for the place ID '%s'.%s", $placeId, PHP_EOL);
return $response->getHotelAssetSuggestions()[0];
}
Python
def get_hotel_asset_suggestion(client, customer_id, place_id):
"""Returns hotel asset suggestion from TravelAssetsSuggestionService.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
place_id: a place ID identifying a place in the Google Places database.
"""
request = client.get_type("SuggestTravelAssetsRequest")
request.customer_id = customer_id
# Uses 'en-US' as an example. It can be any language specifications in
# BCP 47 format.
request.language_option = "en-US"
# In this example we only use a single place ID for the purpose of
# demonstration, but it's possible to append more than one here if needed.
request.place_ids.append(place_id)
# Send a request to suggest assets to be created as an asset group for the
# Performance Max for travel goals campaign.
travel_asset_suggestion_service = client.get_service(
"TravelAssetSuggestionService"
)
response = travel_asset_suggestion_service.suggest_travel_assets(
request=request
)
print(f"Fetched a hotel asset suggestion for the place ID: '{place_id}'.")
# Since we sent a single operation in the request, it's guaranteed that
# there will only be a single item in the response.
return response.hotel_asset_suggestions[0]
Ruby
def get_hotel_asset_suggestion(client, customer_id, place_id)
response =
client.service.travel_asset_suggestion.suggest_travel_assets(
customer_id: customer_id,
language_option: 'en-US',
place_ids: [place_id]
)
response.hotel_asset_suggestions.first
end
Perl
sub get_hotel_asset_suggestion {
my ($api_client, $customer_id, $place_id) = @_;
# Send a request to suggest assets to be created as an asset group for the Performance Max
# for travel goals campaign.
my $suggest_travel_assets_response =
$api_client->TravelAssetSuggestionService()->suggest_travel_assets({
customerId => $customer_id,
# Uses 'en-US' as an example. It can be any language specifications in BCP 47 format.
languageOption => 'en-US',
# The service accepts several place IDs. We use only one here for demonstration.
placeIds => [$place_id],
});
printf "Fetched a hotel asset suggestion for the place ID '%s'.\n", $place_id;
return $suggest_travel_assets_response->{hotelAssetSuggestions}[0];
}
Wichtige Hinweise
- Diese Methode funktioniert auf Best-Effort-Basis, sodass Sie möglicherweise keine Vorschläge erhalten.
- Der Dienst gibt möglicherweise nicht alle erforderlichen Assets zurück, die Sie zum Erstellen einer Asset-Gruppe benötigen. Erstellen Sie in diesem Fall eigene Assets, um die Anforderungen zu erfüllen.
Performance Max-Kampagne mit der Asset-Gruppe und den vorgeschlagenen Assets erstellen
Da es sich um einen Untertyp einer Performance Max-Kampagne handelt, gibt es grundlegende Anforderungen und Einschränkungen für Performance Max-Kampagnen. Dazu gehören z. B. Mindestanforderungen an Assets und die Anforderung, dass das Kampagnenbudget nicht gemeinsam genutzt werden kann.
In der Regel lassen sich die meisten Schritte zum Erstellen einer Performance Max-Kampagne ausführen. Beachten Sie die folgenden Unterschiede:
Beim Erstellen einer Kampagne müssen Sie
Campaign.hotel_property_asset_setauch als Ressourcennamen der im ersten Schritt erstellten Asset-Gruppe angeben.Java
private MutateOperation createCampaignOperation( long customerId, String hotelPropertyAssetSetResourceName) { Campaign performanceMaxCampaign = Campaign.newBuilder() .setName("Performance Max for travel goals campaign #" + getPrintableDateTime()) // Sets the campaign status as PAUSED. The campaign is the only entity in // the mutate request that should have its status set. .setStatus(CampaignStatus.PAUSED) // All Performance Max campaigns have an advertising_channel_type of // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set. .setAdvertisingChannelType(AdvertisingChannelType.PERFORMANCE_MAX) // To create a Performance Max for travel goals campaign, you need to set // `hotel_property_asset_set`. .setHotelPropertyAssetSet(hotelPropertyAssetSetResourceName) // Bidding strategy must be set directly on the campaign. // Setting a portfolio bidding strategy by resource name is not supported. // Max Conversion and Maximize Conversion Value are the only strategies // supported for Performance Max campaigns. // An optional ROAS (Return on Advertising Spend) can be set for // maximize_conversion_value. The ROAS value must be specified as a ratio in // the API. It is calculated by dividing "total value" by "total spend". // For more information on Maximize Conversion Value, see the support // article: http://support.google.com/google-ads/answer/7684216. // A targetRoas of 3.5 corresponds to a 350% return on ad spend. .setMaximizeConversionValue( MaximizeConversionValue.newBuilder().setTargetRoas(3.5).build()) // Assigns the resource name with a temporary ID. .setResourceName(ResourceNames.campaign(customerId, CAMPAIGN_TEMPORARY_ID)) // Sets the budget using the given budget resource name. .setCampaignBudget(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID)) // Optional fields. .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd")) .setEndDate(new DateTime().plusDays(365).toString("yyyyMMdd")) .build(); return MutateOperation.newBuilder() .setCampaignOperation( CampaignOperation.newBuilder().setCreate(performanceMaxCampaign).build()) .build(); }C#
private MutateOperation CreateCampaignOperation(long customerId, string hotelPropertyAssetSetResourceName) { Campaign performanceMaxCampaign = new Campaign { Name = "Performance Max for travel goals campaign #" + ExampleUtilities.GetRandomString(), // Sets the campaign status as PAUSED. The campaign is the only entity in // the mutate request that should have its status set. Status = CampaignStatus.Paused, // All Performance Max campaigns have an advertising_channel_type of // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set. AdvertisingChannelType = AdvertisingChannelType.PerformanceMax, // To create a Performance Max for travel goals campaign, you need to set // `hotel_property_asset_set`. HotelPropertyAssetSet = hotelPropertyAssetSetResourceName, // Bidding strategy must be set directly on the campaign. // Setting a portfolio bidding strategy by resource name is not supported. // Max Conversion and Maximize Conversion Value are the only strategies // supported for Performance Max campaigns. // An optional ROAS (Return on Advertising Spend) can be set for // maximize_conversion_value. The ROAS value must be specified as a ratio in // the API. It is calculated by dividing "total value" by "total spend". // For more information on Maximize Conversion Value, see the support // article: http://support.google.com/google-ads/answer/7684216. // A targetRoas of 3.5 corresponds to a 350% return on ad spend. MaximizeConversionValue = new MaximizeConversionValue { TargetRoas = 3.5 }, // Assigns the resource name with a temporary ID. ResourceName = ResourceNames.Campaign(customerId, CAMPAIGN_TEMPORARY_ID), // Sets the budget using the given budget resource name. CampaignBudget = ResourceNames.CampaignBudget(customerId, BUDGET_TEMPORARY_ID) }; return new MutateOperation { CampaignOperation = new CampaignOperation { Create = performanceMaxCampaign } }; }PHP
private static function createCampaignOperation( int $customerId, string $hotelPropertyAssetSetResourceName ): MutateOperation { // Creates a mutate operation that creates a campaign. return new MutateOperation([ 'campaign_operation' => new CampaignOperation([ 'create' => new Campaign([ 'name' => 'Performance Max for travel goals campaign #' . Helper::getPrintableDatetime(), // Assigns the resource name with a temporary ID. 'resource_name' => ResourceNames::forCampaign( $customerId, self::CAMPAIGN_TEMPORARY_ID ), // Sets the budget using the given budget resource name. 'campaign_budget' => ResourceNames::forCampaignBudget( $customerId, self::BUDGET_TEMPORARY_ID ), // The campaign is the only entity in the mutate request that should have its // status set. // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. 'status' => CampaignStatus::PAUSED, // Performance Max campaigns have an advertising_channel_type of // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set. 'advertising_channel_type' => AdvertisingChannelType::PERFORMANCE_MAX, // To create a Performance Max for travel goals campaign, you need to set // `hotel_property_asset_set`. 'hotel_property_asset_set' => $hotelPropertyAssetSetResourceName, // Bidding strategy must be set directly on the campaign. // Setting a portfolio bidding strategy by resource name is not supported. // Max Conversion and Maximize Conversion Value are the only strategies // supported for Performance Max campaigns. // An optional ROAS (Return on Advertising Spend) can be set for // maximize_conversion_value. The ROAS value must be specified as a ratio in // the API. It is calculated by dividing "total value" by "total spend". // For more information on Maximize Conversion Value, see the support // article: https://support.google.com/google-ads/answer/7684216. // A target_roas of 3.5 corresponds to a 350% return on ad spend. 'maximize_conversion_value' => new MaximizeConversionValue([ 'target_roas' => 3.5 ]) ]) ]) ]); }Python
def create_campaign_operation( client, customer_id, hotel_property_asset_set_resource_name ): """Creates a mutate operation that creates a new Performance Max campaign. Links the specified hotel property asset set to this campaign. A temporary ID will be assigned to this campaign budget so that it can be referenced by other objects being created in the same mutate request. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. hotel_property_asset_set_resource_name: the resource name for a hotel property asset set. Returns: a MutateOperation message that creates a new Performance Max campaign. """ googleads_service = client.get_service("GoogleAdsService") # Creates a mutate operation that creates a campaign. operation = client.get_type("MutateOperation") campaign = operation.campaign_operation.create campaign.name = ( f"Performance Max for travel goals campaign #{get_printable_datetime}" ) # Assigns the resource name with a temporary ID. campaign.resource_name = googleads_service.campaign_path( customer_id, CAMPAIGN_TEMPORARY_ID ) # Sets the budget using the given budget resource name. campaign.campaign_budget = googleads_service.campaign_budget_path( customer_id, BUDGET_TEMPORARY_ID ) # The campaign is the only entity in the mutate request that should have its # status set. # Recommendation: Set the campaign to PAUSED when creating it to prevent # the ads from immediately serving. campaign.status = client.enums.CampaignStatusEnum.PAUSED # Performance Max campaigns have an advertising_channel_type of # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set. campaign.advertising_channel_type = ( client.enums.AdvertisingChannelTypeEnum.PERFORMANCE_MAX ) # To create a Performance Max for travel goals campaign, you need to set # the `hotel_property_asset_set` field. campaign.hotel_property_asset_set = hotel_property_asset_set_resource_name # Bidding strategy must be set directly on the campaign. # Setting a portfolio bidding strategy by resource name is not supported. # Max Conversion and Maximize Conversion Value are the only strategies # supported for Performance Max campaigns. # An optional ROAS (Return on Advertising Spend) can be set for # maximize_conversion_value. The ROAS value must be specified as a ratio in # the API. It is calculated by dividing "total value" by "total spend". # For more information on Maximize Conversion Value, see the support # article: https://support.google.com/google-ads/answer/7684216. # A target_roas of 3.5 corresponds to a 350% return on ad spend. campaign.maximize_conversion_value.target_roas = 3.5 return operationRuby
# Creates a MutateOperation that creates a new Performance Max campaign. # # A temporary ID will be assigned to this campaign so that it can # be referenced by other objects being created in the same Mutate request. def create_performance_max_campaign_operation( client, customer_id, hotel_property_asset_set_resource_name ) client.operation.mutate do |m| m.campaign_operation = client.operation.create_resource.campaign do |c| c.name = "Performance Max for Travel Goals #{SecureRandom.uuid}" # Set the campaign status as PAUSED. The campaign is the only entity in # the mutate request that should have its status set. c.status = :PAUSED # All Performance Max campaigns have an advertising_channel_type of # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set. c.advertising_channel_type = :PERFORMANCE_MAX # To create a Performance Max for travel goals campaign, you need to set hotel_property_asset_set c.hotel_property_asset_set = hotel_property_asset_set_resource_name # Bidding strategy must be set directly on the campaign. # Setting a portfolio bidding strategy by resource name is not supported. # Max Conversion and Maximize Conversion Value are the only strategies # supported for Performance Max campaigns. # An optional ROAS (Return on Advertising Spend) can be set for # maximize_conversion_value. The ROAS value must be specified as a ratio # in the API. It is calculated by dividing "total value" by "total spend". # For more information on Maximize Conversion Value, see the support # article: http://support.google.com/google-ads/answer/7684216. # A target_roas of 3.5 corresponds to a 350% return on ad spend. c.bidding_strategy_type = :MAXIMIZE_CONVERSION_VALUE c.maximize_conversion_value = client.resource.maximize_conversion_value do |mcv| mcv.target_roas = 3.5 end # Assign the resource name with a temporary ID. c.resource_name = client.path.campaign( customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ) # Set the budget using the given budget resource name. c.campaign_budget = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID) end end endPerl
sub create_campaign_operation { my ($customer_id, $hotel_property_asset_set_resource_name) = @_; # Create a mutate operation that creates a campaign operation. return Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation-> new({ campaignOperation => Google::Ads::GoogleAds::V16::Services::CampaignService::CampaignOperation ->new({ create => Google::Ads::GoogleAds::V16::Resources::Campaign->new({ # Assign the resource name with a temporary ID. resourceName => Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign( $customer_id, CAMPAIGN_TEMPORARY_ID ), name => "Performance Max for travel goals campaign #'" . uniqid(), # Set the budget using the given budget resource name. campaignBudget => Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign_budget( $customer_id, BUDGET_TEMPORARY_ID ), # Set the campaign status as PAUSED. The campaign is the only entity in # the mutate request that should have its status set. status => Google::Ads::GoogleAds::V16::Enums::CampaignStatusEnum::PAUSED, # All Performance Max campaigns have an advertisingChannelType of # PERFORMANCE_MAX. The advertisingChannelSubType should not be set. advertisingChannelType => PERFORMANCE_MAX, # To create a Performance Max for travel goals campaign, you need to set # `hotelPropertyAssetSet`. hotelPropertyAssetSet => $hotel_property_asset_set_resource_name, # Bidding strategy must be set directly on the campaign. # Setting a portfolio bidding strategy by resource name is not supported. # Max Conversion and Max Conversion Value are the only strategies # supported for Performance Max campaigns. # An optional ROAS (Return on Advertising Spend) can be set for # maximizeConversionValue. The ROAS value must be specified as a ratio in # the API. It is calculated by dividing "total value" by "total spend". # For more information on Max Conversion Value, see the support article: # http://support.google.com/google-ads/answer/7684216. # A targetRoas of 3.5 corresponds to a 350% return on ad spend. maximizeConversionValue => Google::Ads::GoogleAds::V16::Common::MaximizeConversionValue-> new({ targetRoas => 3.5 })})})}); }Anstatt eine Asset-Gruppe von Grund auf neu zu erstellen, können Sie beim Erstellen der Asset-Gruppe jetzt den Vorschlag aus
TravelAssetSugestionService.SuggestTravelAssetsverwenden. Wenn die vorgeschlagenen Assets nicht ausreichen, müssen weitere Assets hinzugefügt werden, um die Mindestanforderungen an Assets für Performance Max-Kampagnen zu erfüllen.Sie müssen alle Hotel-Property-Assets mit der Asset-Gruppe verknüpfen, die Sie erstellen, um Performance Max-Kampagnen für die Reisebranche zu nutzen. Ohne diese Links ist die Kampagne eine reguläre Performance Max-Kampagne.
Java
// Link the previously created hotel property asset to the asset group. In the real-world // scenario, you'd need to do this step several times for each hotel property asset. AssetGroupAsset hotelProperyAssetGroupAsset = AssetGroupAsset.newBuilder() .setAsset(hotelPropertyAssetResourceName) .setAssetGroup(assetGroupResourceName) .setFieldType(AssetFieldType.HOTEL_PROPERTY) .build(); // Adds an operation to link the hotel property asset to the asset group. mutateOperations.add( MutateOperation.newBuilder() .setAssetGroupAssetOperation( AssetGroupAssetOperation.newBuilder().setCreate(hotelProperyAssetGroupAsset)) .build());C#
// Link the previously created hotel property asset to the asset group. In the // real-world scenario, you'd need to do this step several times for each hotel property // asset. AssetGroupAsset hotelPropertyAssetGroupAsset = new AssetGroupAsset { Asset = hotelPropertyAssetResourceName, AssetGroup = assetGroupResourceName, FieldType = AssetFieldType.HotelProperty }; // Adds an operation to link the hotel property asset to the asset group. mutateOperations.Add(new MutateOperation { AssetGroupAssetOperation = new AssetGroupAssetOperation { Create = hotelPropertyAssetGroupAsset } });PHP
// Link the previously created hotel property asset to the asset group. In the real-world // scenario, you'd need to do this step several times for each hotel property asset. $operations[] = new MutateOperation([ 'asset_group_asset_operation' => new AssetGroupAssetOperation([ 'create' => new AssetGroupAsset([ 'asset' => $hotelPropertyAssetResourceName, 'asset_group' => $assetGroupResourceName, 'field_type' => AssetFieldType::HOTEL_PROPERTY ]) ]) ]);Python
# Link the previously created hotel property asset to the asset group. If # there are multiple assets, these steps to create a new operation need to # be performed for each asset. asset_group_asset_mutate_operation = client.get_type("MutateOperation") asset_group_asset = ( asset_group_asset_mutate_operation.asset_group_asset_operation.create ) asset_group_asset.asset = hotel_property_asset_resource_name asset_group_asset.asset_group = asset_group_resource_name asset_group_asset.field_type = ( client.enums.AssetFieldTypeEnum.HOTEL_PROPERTY ) operations.append(asset_group_asset_mutate_operation)Ruby
# Link the previously created hotel property asset to the asset group. # In the real-world scenario, you'd need to do this step several times for # each hotel property asset. operations << client.operation.mutate do |m| m.asset_group_asset_operation = client.operation.create_resource.asset_group_asset do |aga| aga.field_type = :HOTEL_PROPERTY aga.asset_group = client.path.asset_group(customer_id, ASSET_GROUP_TEMPORARY_ID) aga.asset = hotel_property_asset_resource_name end endPerl
# Link the previously created hotel property asset to the asset group. In the real-world # scenario, you'd need to do this step several times for each hotel property asset. push @$operations, Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation-> new({ assetGroupAssetOperation => Google::Ads::GoogleAds::V16::Services::AssetGroupAssetService::AssetGroupAssetOperation ->new({ create => Google::Ads::GoogleAds::V16::Resources::AssetGroupAsset->new({ asset => $hotel_property_asset_resource_name, assetGroup => $asset_group_resource_name, fieldType => HOTEL_PROPERTY })})});