Google Ads API は、スマート アシスト キャンペーンの作成時に SmartCampaignSuggestService を公開して、構成の詳細を提案します。宣伝されているビジネスの詳細を（SmartCampaignSuggestionInfo インスタンスの形式で）使用して、キーワードのテーマ、予算額、個々の広告の広告見出しや説明文を提案します。
SmartCampaignSuggestionInfo インスタンスを作成する
スマート アシスト キャンペーンの候補を生成するには、広告の対象となるビジネスの詳細を含む SmartCampaignSuggestionInfo インスタンスを使用する必要があります。同じ SmartCampaignSuggestionInfo インスタンスを使用して、あらゆるタイプのスマート アシスト キャンペーンの候補を取得できるため、1 つの候補を作成して複数回使用することができます。
SmartCampaignSuggestionInfo の主な要件:
ランディング ページが必要です。ランディング ページは、既存のウェブサイト（
final_url）か、business_profile_location識別子で取得したビジネス プロフィール情報を使ってキャンペーンで作成された自動ランディング ページのいずれかです。自動ランディング ページを使用する場合は、候補を生成するときに必ずbusiness_profile_locationフィールドを設定してください。final_urlが設定されている場合は、business_profile_locationまたはbusiness_nameを設定できます。final_urlが設定されていない場合は、business_profile_locationを設定する必要があります。
SuggestKeywordThemesメソッドからキーワードのテーマ候補を取得する場合、keyword_themesフィールドを設定する必要はありません。SuggestSmartCampaignAdメソッドから広告の候補を取得するために使用する場合、language_codeフィールドとkeyword_themesフィールドは必須です。最適な提案を行うため、オブジェクトにはできるだけ多くの詳細を追加する必要があります。
Java
private SmartCampaignSuggestionInfo getSmartCampaignSuggestionInfo(
GoogleAdsClient googleAdsClient, String businessProfileLocation, String businessName) {
SmartCampaignSuggestionInfo.Builder suggestionInfoBuilder =
SmartCampaignSuggestionInfo.newBuilder()
// Adds the URL of the campaign's landing page.
.setFinalUrl(LANDING_PAGE_URL)
// Adds the language code for the campaign.
.setLanguageCode(LANGUAGE_CODE)
// Constructs location information using the given geo target constant. It's also
// possible to provide a geographic proximity using the "proximity" field,
// for example:
// .setProximity(
// ProximityInfo.newBuilder()
// .setAddress(
// AddressInfo.newBuilder()
// .setPostalCode(INSERT_POSTAL_CODE)
// .setProvinceCode(INSERT_PROVINCE_CODE)
// .setCountryCode(INSERT_COUNTRY_CODE)
// .setProvinceName(INSERT_PROVINCE_NAME)
// .setStreetAddress(INSERT_STREET_ADDRESS)
// .setStreetAddress2(INSERT_STREET_ADDRESS_2)
// .setCityName(INSERT_CITY_NAME)
// .build())
// .setRadius(INSERT_RADIUS)
// .setRadiusUnits(INSERT_RADIUS_UNITS)
// .build())
// For more information on proximities see:
// https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
//
// Adds LocationInfo objects to the list of locations. You have the option of
// providing multiple locations when using location-based suggestions.
.setLocationList(
LocationList.newBuilder()
// Sets one location to the resource name of the given geo target constant.
.addLocations(
LocationInfo.newBuilder()
.setGeoTargetConstant(
ResourceNames.geoTargetConstant(GEO_TARGET_CONSTANT))
.build())
.build())
// Adds a schedule detailing which days of the week the business is open.
// This schedule describes a schedule in which the business is open on
// Mondays from 9am to 5pm.
.addAdSchedules(
AdScheduleInfo.newBuilder()
// Sets the day of this schedule as Monday.
.setDayOfWeek(DayOfWeek.MONDAY)
// Sets the start hour to 9am.
.setStartHour(9)
// Sets the end hour to 5pm.
.setEndHour(17)
// Sets the start and end minute of zero, for example: 9:00 and 5:00.
.setStartMinute(MinuteOfHour.ZERO)
.setEndMinute(MinuteOfHour.ZERO)
.build());
// Sets either of the business_profile_location or business_name, depending on whichever is
// provided.
if (businessProfileLocation != null) {
suggestionInfoBuilder.setBusinessProfileLocation(businessProfileLocation);
} else {
suggestionInfoBuilder.setBusinessContext(
BusinessContext.newBuilder().setBusinessName(businessName).build());
}
return suggestionInfoBuilder.build();
}
C#
/// <summary>
/// Builds a SmartCampaignSuggestionInfo object with business details.
///
/// The details are used by the SmartCampaignSuggestService to suggest a
/// budget amount as well as creatives for the ad.
///
/// Note that when retrieving ad creative suggestions it's required that the
/// "final_url", "language_code" and "keyword_themes" fields are set on the
/// SmartCampaignSuggestionInfo instance.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="businessProfileLocation">The identifier of a Business Profile location.
/// </param>
/// <param name="businessName">The name of a Business Profile.</param>
/// <returns>A SmartCampaignSuggestionInfo instance .</returns>
private SmartCampaignSuggestionInfo GetSmartCampaignSuggestionInfo(GoogleAdsClient client,
string businessProfileLocation, string businessName)
{
// Note: This is broken since businessLocationId is not yet renamed in
// SmartCampaignSuggestionInfo. The use of dynamic temporarily fixes the broken build.
// TODO(Anash): Revert the type change once this field is fixed.
dynamic suggestionInfo = new SmartCampaignSuggestionInfo
{
// Add the URL of the campaign's landing page.
FinalUrl = LANDING_PAGE_URL,
LanguageCode = LANGUAGE_CODE,
// Construct location information using the given geo target constant. It's
// also possible to provide a geographic proximity using the "proximity"
// field on suggestion_info, for example:
// Proximity = new ProximityInfo
// {
// Address = new AddressInfo
// {
// PostalCode = "INSERT_POSTAL_CODE",
// ProvinceCode = "INSERT_PROVINCE_CODE",
// CountryCode = "INSERT_COUNTRY_CODE",
// ProvinceName = "INSERT_PROVINCE_NAME",
// StreetAddress = "INSERT_STREET_ADDRESS",
// StreetAddress2 = "INSERT_STREET_ADDRESS_2",
// CityName = "INSERT_CITY_NAME"
// },
// Radius = Double.Parse("INSERT_RADIUS"),
// RadiusUnits = ProximityRadiusUnits.Kilometers
// }
// For more information on proximities see:
// https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
LocationList = new LocationList()
{
Locations =
{
new LocationInfo
{
// Set the location to the resource name of the given geo target
// constant.
GeoTargetConstant =
ResourceNames.GeoTargetConstant(GEO_TARGET_CONSTANT)
}
}
}
};
// Add the Business Profile location if provided.
if (!string.IsNullOrEmpty(businessProfileLocation))
{
suggestionInfo.BusinessProfileLocation = businessProfileLocation;
}
else
{
suggestionInfo.BusinessContext = new BusinessContext
{
BusinessName = businessName,
};
}
// Add a schedule detailing which days of the week the business is open. This schedule
// describes a business that is open on Mondays from 9:00 AM to 5:00 PM.
AdScheduleInfo adScheduleInfo = new AdScheduleInfo
{
// Set the day of this schedule as Monday.
DayOfWeek = DayOfWeekEnum.Types.DayOfWeek.Monday,
// Set the start hour to 9 AM.
StartHour = 9,
// Set the end hour to 5 PM.
EndHour = 17,
// Set the start and end minutes to zero.
StartMinute = MinuteOfHourEnum.Types.MinuteOfHour.Zero,
EndMinute = MinuteOfHourEnum.Types.MinuteOfHour.Zero
};
suggestionInfo.AdSchedules.Add(adScheduleInfo);
return suggestionInfo;
}
PHP
private static function getSmartCampaignSuggestionInfo(
?string $businessProfileLocationResourceName,
?string $businessName
): SmartCampaignSuggestionInfo {
$suggestionInfo = new SmartCampaignSuggestionInfo([
// Adds the URL of the campaign's landing page.
'final_url' => self::LANDING_PAGE_URL,
// Adds the language code for the campaign.
'language_code' => self::LANGUAGE_CODE,
// Constructs location information using the given geo target constant. It's also
// possible to provide a geographic proximity using the "proximity" field,
// for example:
//
// 'proximity' => new ProximityInfo([
// 'address' => mew AddressInfo([
// 'post_code' => INSERT_POSTAL_CODE,
// 'province_code' => INSERT_PROVINCE_CODE,
// 'country_code' => INSERT_COUNTRY_CODE,
// 'province_name' => INSERT_PROVINCE_NAME,
// 'street_address' => INSERT_STREET_ADDRESS,
// 'street_address2' => INSERT_STREET_ADDRESS_2,
// 'city_name' => INSERT_CITY_NAME
// ]),
// 'radius' => INSERT_RADIUS,
// 'radius_units' => INSERT_RADIUS_UNITS
// ])
//
// For more information on proximities see:
// https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
// Adds LocationInfo objects to the list of locations. You have the option of
// providing multiple locations when using location-based suggestions.
'location_list' => new LocationList([
// Sets one location to the resource name of the given geo target constant.
'locations' => [new LocationInfo([
'geo_target_constant' => ResourceNames::forGeoTargetConstant(
self::GEO_TARGET_CONSTANT
)
])]
]),
// Adds a schedule detailing which days of the week the business is open.
// This schedule describes a schedule in which the business is open on
// Mondays from 9am to 5pm.
'ad_schedules' => [new AdScheduleInfo([
// Sets the day of this schedule as Monday.
'day_of_week' => DayOfWeek::MONDAY,
// Sets the start hour to 9am.
'start_hour' => 9,
// Sets the end hour to 5pm.
'end_hour' => 17,
// Sets the start and end minute of zero, for example: 9:00 and 5:00.
'start_minute' => MinuteOfHour::ZERO,
'end_minute' => MinuteOfHour::ZERO
])]
]);
// Sets either of the business_profile_location or business_name, depending on whichever is
// provided.
if ($businessProfileLocationResourceName) {
$suggestionInfo->setBusinessProfileLocation($businessProfileLocationResourceName);
} else {
$suggestionInfo->setBusinessContext(new BusinessContext([
'business_name' => $businessName
]));
}
return $suggestionInfo;
}
Python
def get_smart_campaign_suggestion_info(
client, business_profile_location, business_name
):
"""Builds a SmartCampaignSuggestionInfo object with business details.
The details are used by the SmartCampaignSuggestService to suggest a
budget amount as well as creatives for the ad.
Note that when retrieving ad creative suggestions it's required that the
"final_url", "language_code" and "keyword_themes" fields are set on the
SmartCampaignSuggestionInfo instance.
Args:
client: an initialized GoogleAdsClient instance.
business_profile_location: the resource name of a Business Profile
location.
business_name: the name of a Business Profile.
Returns:
A SmartCampaignSuggestionInfo instance.
"""
suggestion_info = client.get_type("SmartCampaignSuggestionInfo")
# Add the URL of the campaign's landing page.
suggestion_info.final_url = _LANDING_PAGE_URL
# Add the language code for the campaign.
suggestion_info.language_code = _LANGUAGE_CODE
# Construct location information using the given geo target constant. It's
# also possible to provide a geographic proximity using the "proximity"
# field on suggestion_info, for example:
#
# suggestion_info.proximity.address.post_code = INSERT_POSTAL_CODE
# suggestion_info.proximity.address.province_code = INSERT_PROVINCE_CODE
# suggestion_info.proximity.address.country_code = INSERT_COUNTRY_CODE
# suggestion_info.proximity.address.province_name = INSERT_PROVINCE_NAME
# suggestion_info.proximity.address.street_address = INSERT_STREET_ADDRESS
# suggestion_info.proximity.address.street_address2 = INSERT_STREET_ADDRESS_2
# suggestion_info.proximity.address.city_name = INSERT_CITY_NAME
# suggestion_info.proximity.radius = INSERT_RADIUS
# suggestion_info.proximity.radius_units = RADIUS_UNITS
#
# For more information on proximities see:
# https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
location = client.get_type("LocationInfo")
# Set the location to the resource name of the given geo target constant.
location.geo_target_constant = client.get_service(
"GeoTargetConstantService"
).geo_target_constant_path(_GEO_TARGET_CONSTANT)
# Add the LocationInfo object to the list of locations on the
# suggestion_info object. You have the option of providing multiple
# locations when using location-based suggestions.
suggestion_info.location_list.locations.append(location)
# Set either of the business_profile_location or business_name, depending on
# whichever is provided.
if business_profile_location:
suggestion_info.business_profile_location = business_profile_location
else:
suggestion_info.business_context.business_name = business_name
# Add a schedule detailing which days of the week the business is open.
# This schedule describes a schedule in which the business is open on
# Mondays from 9am to 5pm.
ad_schedule_info = client.get_type("AdScheduleInfo")
# Set the day of this schedule as Monday.
ad_schedule_info.day_of_week = client.enums.DayOfWeekEnum.MONDAY
# Set the start hour to 9am.
ad_schedule_info.start_hour = 9
# Set the end hour to 5pm.
ad_schedule_info.end_hour = 17
# Set the start and end minute of zero, for example: 9:00 and 5:00.
zero_minute_of_hour = client.enums.MinuteOfHourEnum.ZERO
ad_schedule_info.start_minute = zero_minute_of_hour
ad_schedule_info.end_minute = zero_minute_of_hour
suggestion_info.ad_schedules.append(ad_schedule_info)
return suggestion_info
Ruby
# Builds a SmartCampaignSuggestionInfo object with business details.
#
# The details are used by the SmartCampaignSuggestService to suggest a
# budget amount as well as creatives for the ad.
#
# Note that when retrieving ad creative suggestions it's required that the
# "final_url", "language_code" and "keyword_themes" fields are set on the
# SmartCampaignSuggestionInfo instance.
def get_smart_campaign_suggestion_info(
client,
business_profile_location,
business_name)
# Since these suggestions are for a new campaign, we're going to
# use the suggestion_info field instead.
suggestion_info = client.resource.smart_campaign_suggestion_info do |si|
# Adds the URL of the campaign's landing page.
si.final_url = LANDING_PAGE_URL
# Add the language code for the campaign.
si.language_code = LANGUAGE_CODE
# Constructs location information using the given geo target constant. It's
# also possible to provide a geographic proximity using the "proximity"
# field on suggestion_info, for example:
# si.proximity = client.resource.proximity_info do |proximity|
# proximity.address = client.resource.address_info do |address|
# address.post_code = INSERT_POSTAL_CODE
# address.province_code = INSERT_PROVINCE_CODE
# address.country_code = INSERT_COUNTRY_CODE
# address.province_name = INSERT_PROVINCE_NAME
# address.street_address = INSERT_STREET_ADDRESS
# address.street_address2 = INSERT_STREET_ADDRESS_2
# address.city_name = INSERT_CITY_NAME
# end
# proximity.radius = INSERT_RADIUS
# proximity.radius_units = :INSERT_RADIUS_UNIT_ENUM
# end
#
# For more information on proximities see:
# https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
si.location_list = client.resource.location_list do |loc_list|
# Adds the location_info object to the list of locations on the
# suggestion_info object. You have the option of providing multiple
# locations when using location-based suggestions.
loc_list.locations << client.resource.location_info do |li|
li.geo_target_constant = client.path.geo_target_constant(GEO_TARGET_CONSTANT)
end
end
# Set either of the business_profile_location or business_name, depending on
# whichever is provided.
if business_profile_location
si.business_profile_location = business_profile_location
else
si.business_context = client.resource.business_context do |bc|
bc.business_name = business_name
end
end
# Adds a schedule detailing which days of the week the business is open.
# This schedule describes a schedule in which the business is open on
# Mondays from 9am to 5pm.
si.ad_schedules += [
client.resource.ad_schedule_info do |as|
# Sets the day of this schedule as Monday.
as.day_of_week = :MONDAY
# Sets the start hour to 9:00am.
as.start_hour = 9
as.start_minute = :ZERO
# Sets the end hour to 5:00pm.
as.end_hour = 17
as.end_minute = :ZERO
end
]
end
suggestion_info
end
Perl
# Builds a SmartCampaignSuggestionInfo object with business details.
# The details are used by the SmartCampaignSuggestService to suggest a budget
# amount as well as creatives for the ad.
# Note that when retrieving ad creative suggestions you must set the
# "final_url", "language_code" and "keyword_themes" fields on the
# SmartCampaignSuggestionInfo instance.
sub _get_smart_campaign_suggestion_info {
my ($business_profile_location, $business_name) = @_;
my $suggestion_info =
Google::Ads::GoogleAds::V12::Services::SmartCampaignSuggestService::SmartCampaignSuggestionInfo
->new({
# Add the URL of the campaign's landing page.
finalUrl => LANDING_PAGE_URL,
# Add the language code for the campaign.
languageCode => LANGUAGE_CODE,
# Construct location information using the given geo target constant.
# It's also possible to provide a geographic proximity using the
# "proximity" field on suggestion_info, for example:
#
# proximity => Google::Ads::GoogleAds::V12::Common::ProximityInfo->new({
# address => Google::Ads::GoogleAds::V12::Common::AddressInfo->new({
# postalCode => "INSERT_POSTAL_CODE",
# provinceCode => "INSERT_PROVINCE_CODE",
# countryCode => "INSERT_COUNTRY_CODE",
# provinceName => "INSERT_PROVINCE_NAME",
# streetAddress => "INSERT_STREET_ADDRESS",
# streetAddress2 => "INSERT_STREET_ADDRESS_2",
# cityName => "INSERT_CITY_NAME"
# }
# ),
# radius => "INSERT_RADIUS",
# radiusUnits => MILES
# }
# ),
#
# For more information on proximities see:
# https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
locationList =>
Google::Ads::GoogleAds::V12::Services::SmartCampaignSuggestService::LocationList
->new(
)});
# Add the LocationInfo object to the list of locations on the SuggestionInfo
# object. You have the option of providing multiple locations when using
# location-based suggestions.
push @{$suggestion_info->{locationList}{locations}},
Google::Ads::GoogleAds::V12::Common::LocationInfo->new({
# Set the location to the resource name of the given geo target constant.
geoTargetConstant =>
Google::Ads::GoogleAds::V12::Utils::ResourceNames::geo_target_constant(
GEO_TARGET_CONSTANT)});
# Set one of the business_profile_location or business_name, whichever is provided.
if (defined $business_profile_location) {
$suggestion_info->{businessProfileLocation} =
_convert_business_profile_location($business_profile_location);
} else {
$suggestion_info->{businessContext} =
Google::Ads::GoogleAds::V12::Services::SmartCampaignSuggestService::BusinessContext
->new({
businessName => $business_name
});
}
# Add a schedule detailing which days of the week the business is open. This
# example schedule describes a business that is open on Mondays from 9:00 AM
# to 5:00 PM.
push @{$suggestion_info->{adSchedules}},
Google::Ads::GoogleAds::V12::Common::AdScheduleInfo->new({
# Set the day of this schedule as Monday.
dayOfWeek => MONDAY,
# Set the start hour to 9 AM.
startHour => 9,
# Set the end hour to 5 PM.
endHour => 17,
# Set the start and end minutes to zero.
startMinute => ZERO,
endMinute => ZERO
});
return $suggestion_info;
}
キーワードのテーマリストを作成する
キーワードのテーマとは、関連する検索語句のグループを表す、単一の単語やフレーズです。たとえば、"bakery" は「付近のベーカリー」に関連し、ローカルの「ベーカリー」に関係しています。これらは、Google Ads API では KeywordTheme リソースで表されます。通常は KeywordThemeInfo インスタンスにアタッチされ、KeywordThemeConstant か自由形式のキーワードテーマのいずれかになります。
キーワード候補のテーマ
SmartCampaignSuggestionInfo インスタンスにより、SuggestKeywordThemes サービス メソッドは、ビジネスの詳細、ビジネス拠点、ウェブサイトのコンテンツを使用してキーワードのテーマを提案します。
スマート アシスト キャンペーンのパフォーマンスを完全に最適化するには、キーワードのテーマを作成する際に SuggestKeywordThemes メソッドを使用します。ビジネスとウェブサイトに関する特定の詳細を集約するため、バックアップ オプションとして最善と考えられる 2 つの戦略よりも優れたキーワード テーマが生成されます。
Java
private List<KeywordTheme> getKeywordThemeSuggestions(
GoogleAdsClient googleAdsClient,
long customerId,
SmartCampaignSuggestionInfo suggestionInfo) {
// Creates the service client.
try (SmartCampaignSuggestServiceClient client =
googleAdsClient.getLatestVersion().createSmartCampaignSuggestServiceClient()) {
// Sends the request.
SuggestKeywordThemesResponse response =
client.suggestKeywordThemes(
SuggestKeywordThemesRequest.newBuilder()
.setSuggestionInfo(suggestionInfo)
.setCustomerId(String.valueOf(customerId))
.build());
// Prints some information about the result.
System.out.printf(
"Retrieved %d keyword theme suggestions from the SuggestKeywordThemes method.%n",
response.getKeywordThemesCount());
return new ArrayList(response.getKeywordThemesList());
}
}
C#
/// <summary>
/// Retrieves KeywordThemeConstants suggestions with the SmartCampaignSuggestService.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="suggestionInfo">The suggestion information.</param>
/// <returns>The suggestions.</returns>
private List<KeywordThemeConstant> GetKeywordThemeSuggestions(
GoogleAdsClient client, long customerId, SmartCampaignSuggestionInfo suggestionInfo)
{
SmartCampaignSuggestServiceClient smartCampaignSuggestService =
client.GetService(Services.V12.SmartCampaignSuggestService);
SuggestKeywordThemesRequest request = new SuggestKeywordThemesRequest()
{
SuggestionInfo = suggestionInfo,
CustomerId = customerId.ToString()
};
SuggestKeywordThemesResponse response =
smartCampaignSuggestService.SuggestKeywordThemes(request);
// Prints some information about the result.
Console.WriteLine($"Retrieved {response.KeywordThemes.Count} keyword theme " +
$"constant suggestions from the SuggestKeywordThemes method.");
return response.KeywordThemes.ToList().ConvertAll(x => x.KeywordThemeConstant);
}
PHP
private static function getKeywordThemeSuggestions(
GoogleAdsClient $googleAdsClient,
int $customerId,
SmartCampaignSuggestionInfo $suggestionInfo
): array {
$smartCampaignSuggestServiceClient =
$googleAdsClient->getSmartCampaignSuggestServiceClient();
// Issues a request to retrieve the keyword themes.
$response =
$smartCampaignSuggestServiceClient->suggestKeywordThemes($customerId, $suggestionInfo);
printf(
"Retrieved %d keyword theme suggestions from the SuggestKeywordThemes "
. "method.%s",
$response->getKeywordThemes()->count(),
PHP_EOL
);
return iterator_to_array($response->getKeywordThemes()->getIterator());
}
Python
def get_keyword_theme_suggestions(client, customer_id, suggestion_info):
"""Retrieves KeywordThemes using the given suggestion info.
Here we use the SuggestKeywordThemes method, which uses all of the business
details included in the given SmartCampaignSuggestionInfo instance to
generate keyword theme suggestions. This is the recommended way to
generate keyword themes because it uses detailed information about your
business, its location, and website content to generate keyword themes.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
suggestion_info: a SmartCampaignSuggestionInfo instance with details
about the business being advertised.
Returns:
a list of KeywordThemes.
"""
smart_campaign_suggest_service = client.get_service(
"SmartCampaignSuggestService"
)
request = client.get_type("SuggestKeywordThemesRequest")
request.customer_id = customer_id
request.suggestion_info = suggestion_info
response = smart_campaign_suggest_service.suggest_keyword_themes(
request=request
)
print(
f"Retrieved {len(response.keyword_themes)} keyword theme suggestions "
"from the SuggestKeywordThemes method."
)
return response.keyword_themes
Ruby
def get_keyword_theme_suggestions(client, customer_id, suggestion_info)
response = client.service.smart_campaign_suggest.suggest_keyword_themes(
customer_id: customer_id,
suggestion_info: suggestion_info,
)
puts "Retrieved #{response.keyword_themes.size} keyword theme" \
" suggestions from SuggestKeywordThemes service."
return response.keyword_themes
end
Perl
# Retrieves KeywordThemes using the given suggestion info.
# Here we use the SuggestKeywordThemes method, which uses all of the business
# details included in the given SmartCampaignSuggestionInfo instance to generate
# keyword theme suggestions. This is the recommended way to generate keyword themes
# because it uses detailed information about your business, its location, and
# website content to generate keyword themes.
sub _get_keyword_theme_suggestions {
my ($api_client, $customer_id, $suggestion_info) = @_;
my $response =
$api_client->SmartCampaignSuggestService()->suggest_keyword_themes(
Google::Ads::GoogleAds::V12::Services::SmartCampaignSuggestService::SuggestKeywordThemesRequest
->new({
customerId => $customer_id,
suggestionInfo => $suggestion_info
}));
printf "Retrieved %d keyword theme suggestions from the SuggestKeywordThemes"
. "method.\n",
scalar @{$response->{keywordThemes}};
return $response->{keywordThemes};
}
単語またはフレーズを指定すると、KeywordThemeConstantService は、指定されたテキストのオートコンプリート データから派生した KeywordThemeConstants を提案します。この戦略は、たとえば、宣伝するビジネスにウェブサイトがない場合や、SuggestKeywordThemes メソッドを利用するのに十分な情報がない場合に役立ちます。このメソッドは、SuggestKeywordThemes メソッドが使用できないか、不十分な提案を返す場合にのみ使用してください。
Java
private List<KeywordTheme> getKeywordTextAutoCompletions(
GoogleAdsClient googleAdsClient, String keywordText) {
try (KeywordThemeConstantServiceClient client =
googleAdsClient.getLatestVersion().createKeywordThemeConstantServiceClient()) {
SuggestKeywordThemeConstantsRequest request =
SuggestKeywordThemeConstantsRequest.newBuilder()
.setQueryText(keywordText)
.setCountryCode(COUNTRY_CODE)
.setLanguageCode(LANGUAGE_CODE)
.build();
SuggestKeywordThemeConstantsResponse response = client.suggestKeywordThemeConstants(request);
// Converts the keyword theme constants to KeywordTheme instances for consistency with the
// response from SmartCampaignSuggestService.SuggestKeywordThemes.
return response.getKeywordThemeConstantsList().stream()
.map(
keywordThemeConstant ->
KeywordTheme.newBuilder().setKeywordThemeConstant(keywordThemeConstant).build())
.collect(Collectors.toList());
}
}
C#
/// <summary>
/// Retrieves KeywordThemeConstants that are derived from autocomplete data for the
/// given keyword text.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="keywordText">A keyword used for generating keyword auto completions.
/// </param>
/// <returns>A list of KeywordThemeConstants.</returns>
private IEnumerable<KeywordThemeConstant> GetKeywordTextAutoCompletions(
GoogleAdsClient client, string keywordText)
{
KeywordThemeConstantServiceClient keywordThemeConstantServiceClient =
client.GetService(Services.V12.KeywordThemeConstantService);
SuggestKeywordThemeConstantsRequest request = new SuggestKeywordThemeConstantsRequest
{
QueryText = keywordText,
CountryCode = COUNTRY_CODE,
LanguageCode = LANGUAGE_CODE
};
SuggestKeywordThemeConstantsResponse response =
keywordThemeConstantServiceClient.SuggestKeywordThemeConstants(request);
Console.WriteLine($"Retrieved {response.KeywordThemeConstants.Count} keyword theme " +
$"constants using the keyword '{keywordText}'.");
return response.KeywordThemeConstants.ToList();
}
PHP
private static function getKeywordTextAutoCompletions(
GoogleAdsClient $googleAdsClient,
string $keywordText
): array {
$keywordThemeConstantService = $googleAdsClient->getKeywordThemeConstantServiceClient();
// Issues a request to retrieve the keyword theme constants.
$response = $keywordThemeConstantService->suggestKeywordThemeConstants([
'queryText' => $keywordText,
'countryCode' => self::COUNTRY_CODE,
'languageCode' => self::LANGUAGE_CODE
]);
printf(
"Retrieved %d keyword theme constants using the keyword: '%s'.%s",
$response->getKeywordThemeConstants()->count(),
$keywordText,
PHP_EOL
);
// Maps the keyword theme constants to KeywordTheme instances for consistency with the
// response from SmartCampaignSuggestService.SuggestKeywordThemes.
return array_map(function (KeywordThemeConstant $keywordThemeConstant) {
return new KeywordTheme([
'keyword_theme_constant' => $keywordThemeConstant
]);
}, iterator_to_array($response->getKeywordThemeConstants()->getIterator()));
}
Python
def get_keyword_text_auto_completions(client, keyword_text):
"""Retrieves KeywordThemeConstants for the given keyword text.
These KeywordThemeConstants are derived from autocomplete data for the
given keyword text. They are mapped to KeywordThemes before being returned.
Args:
client: an initialized GoogleAdsClient instance.
keyword_text: a keyword used for generating keyword themes.
Returns:
a list of KeywordThemes.
"""
keyword_theme_constant_service = client.get_service(
"KeywordThemeConstantService"
)
request = client.get_type("SuggestKeywordThemeConstantsRequest")
request.query_text = keyword_text
request.country_code = _COUNTRY_CODE
request.language_code = _LANGUAGE_CODE
response = keyword_theme_constant_service.suggest_keyword_theme_constants(
request=request
)
print(
f"Retrieved {len(response.keyword_theme_constants)} keyword theme "
f"constants using the keyword: '{keyword_text}'"
)
# Map the keyword theme constants to KeywordTheme instances for consistency
# with the response from SmartCampaignSuggestService.SuggestKeywordThemes.
keyword_themes = []
KeywordTheme = client.get_type("SuggestKeywordThemesResponse").KeywordTheme
for keyword_theme_constant in response.keyword_theme_constants:
keyword_theme = KeywordTheme()
keyword_theme.keyword_theme_constant = keyword_theme_constant
keyword_themes.append(keyword_theme)
return keyword_themes
Ruby
# Retrieves keyword_theme_constants for the given criteria.
# These KeywordThemeConstants are derived from autocomplete data for the given
# keyword text. They are mapped to KeywordThemes before being returned.
def get_keyword_text_auto_completions(client, keyword_text)
response = client.service.keyword_theme_constant.suggest_keyword_theme_constants(
query_text: keyword_text,
country_code: COUNTRY_CODE,
language_code: LANGUAGE_CODE,
)
puts "Retrieved #{response.keyword_theme_constants.size} keyword theme" \
"constants using the keyword: '#{keyword_text}'"
response.keyword_theme_constants.map do |ktc|
client.resource.keyword_theme do |kt|
kt.keyword_theme_constant = ktc
end
end
end
Perl
# Retrieves KeywordThemeConstants for the given keyword text.
# These KeywordThemeConstants are derived from autocomplete data for the given
# keyword text. They are mapped to KeywordThemes before being returned.
sub _get_keyword_text_auto_completions {
my ($api_client, $keyword_text) = @_;
my $response = $api_client->KeywordThemeConstantService()->suggest(
Google::Ads::GoogleAds::V12::Services::KeywordThemeConstantService::SuggestKeywordThemeConstantsRequest
->new({
queryText => $keyword_text,
countryCode => COUNTRY_CODE,
languageCode => LANGUAGE_CODE
}));
printf "Retrieved %d keyword theme constants using the keyword '%s'.\n",
scalar @{$response->{keywordThemeConstants}}, $keyword_text;
# Map the keyword theme constants to KeywordTheme instances for consistency
# with the response from SmartCampaignSuggestService.SuggestKeywordThemes.
my $keyword_themes = [];
foreach my $keyword_theme_constant (@{$response->{keywordThemeConstants}}) {
push @$keyword_themes,
Google::Ads::GoogleAds::V12::Services::SmartCampaignSuggestService::KeywordTheme
->new({
keywordThemeConstant => $keyword_theme_constant
});
}
return $keyword_themes;
}
自由形式のキーワードのテーマ
最後に、KeywordThemeInfo インスタンスの free_form_keyword_theme フィールドを設定して、自由形式のキーワードのテーマを手動で作成できます。
通常、自由形式のキーワードのテーマの使用は推奨のキーワード テーマよりも効果が低いため、おすすめしません。ただし、非常に限定的な語句をターゲットにする必要がある場合や、語句をターゲットから除外する場合に便利です。
SuggestKeywordThemes メソッドで自由形式のキーワードのテーマが提案されることがありますが、これはリクエストに final_url を指定した場合に限ります。
Java
if (freeFormKeywordText != null) {
keywordThemeInfos.add(
KeywordThemeInfo.newBuilder().setFreeFormKeywordTheme(freeFormKeywordText).build());
}
C#
suggestionInfo.KeywordThemes.Add(keywordThemeInfos);
PHP
// Optionally includes any free-form keywords in verbatim.
if (!empty($freeFormKeywordText)) {
$keywordThemeInfos[] =
new KeywordThemeInfo(['free_form_keyword_theme' => $freeFormKeywordText]);
}
Python
def get_free_form_keyword_theme_info(client, free_form_keyword_text):
"""Creates a KeywordThemeInfo using the given free-form keyword text.
Args:
client: an initialized GoogleAdsClient instance.
free_form_keyword_text: a keyword used to create a free-form keyword
theme.
Returns:
a KeywordThemeInfo instance.
"""
info = client.get_type("KeywordThemeInfo")
info.free_form_keyword_theme = free_form_keyword_text
return info
Ruby
def get_freeform_keyword_theme_info(client, free_form_keyword_text)
client.resource.keyword_theme_info do |kti|
kti.free_form_keyword_theme = free_form_keyword_text
end
end
Perl
# Creates a KeywordInfo instance using the given free-form keyword text.
sub _get_free_form_keyword_theme_info {
my ($free_form_keyword_text) = @_;
return Google::Ads::GoogleAds::V12::Common::KeywordThemeInfo->new({
freeFormKeywordTheme => $free_form_keyword_text
});
}
異なる 2 つのタイプのキーワード テーマがそれぞれ KeywordThemeInfo インスタンスに付加されるように、2 つの戦略を適用する必要があります。
Java
// Gets the SmartCampaignSuggestionInfo object which acts as the basis for many of the
// entities necessary to create a Smart campaign. It will be reused a number of times to
// retrieve suggestions for keyword themes, budget amount, ad creatives, and campaign criteria.
SmartCampaignSuggestionInfo suggestionInfo =
getSmartCampaignSuggestionInfo(googleAdsClient, businessProfileLocation, businessName);
// Generates a list of keyword themes using the SuggestKeywordThemes method on the
// SmartCampaignSuggestService. It is strongly recommended that you use this strategy for
// generating keyword themes.
List<KeywordTheme> keywordThemes =
getKeywordThemeSuggestions(googleAdsClient, customerId, suggestionInfo);
// If a keyword text is given, retrieves keyword theme constant suggestions from the
// KeywordThemeConstantService, maps them to KeywordThemes, and appends them to the existing
// list.
// This logic should ideally only be used if the suggestions from the
// getKeywordThemeSuggestions function are insufficient.
if (keywordText != null) {
keywordThemes.addAll(getKeywordTextAutoCompletions(googleAdsClient, keywordText));
}
// Converts the list of KeywordThemes to a list of KeywordThemes objects.
List<KeywordThemeInfo> keywordThemeInfos = getKeywordThemeInfos(keywordThemes);
// Optionally includes any freeForm keywords in verbatim.
if (freeFormKeywordText != null) {
keywordThemeInfos.add(
KeywordThemeInfo.newBuilder().setFreeFormKeywordTheme(freeFormKeywordText).build());
}
// Includes the keyword suggestions in the overall SuggestionInfo object.
suggestionInfo = suggestionInfo.toBuilder().addAllKeywordThemes(keywordThemeInfos).build();
C#
// Gets the SmartCampaignSuggestionInfo object which acts as the basis for many
// of the entities necessary to create a Smart campaign. It will be reused a number
// of times to retrieve suggestions for keyword themes, budget amount, ad
//creatives, and campaign criteria.
SmartCampaignSuggestionInfo suggestionInfo =
GetSmartCampaignSuggestionInfo(client, businessProfileLocation, businessName);
// Generates a list of keyword themes using the SuggestKeywordThemes method on the
// SmartCampaignSuggestService. It is strongly recommended that you use this
// strategy for generating keyword themes.
List<KeywordThemeConstant> keywordThemeConstants =
GetKeywordThemeSuggestions(client, customerId, suggestionInfo);
// Optionally retrieves auto-complete suggestions for the given keyword text and
// adds them to the list of keyWordThemeConstants.
if (keywordText != null)
{
keywordThemeConstants.AddRange(GetKeywordTextAutoCompletions(
client, keywordText));
}
// Converts the KeywordThemeConstants to KeywordThemeInfos.
List<KeywordThemeInfo> keywordThemeInfos = keywordThemeConstants.Select(
constant =>
new KeywordThemeInfo { KeywordThemeConstant = constant.ResourceName })
.ToList();
// Optionally includes any freeform keywords verbatim.
if (freeFormKeywordText != null)
{
keywordThemeInfos.Add(new KeywordThemeInfo()
{
FreeFormKeywordTheme = freeFormKeywordText
});
}
// Includes the keyword suggestions in the overall SuggestionInfo object.
suggestionInfo.KeywordThemes.Add(keywordThemeInfos);
PHP
// Gets the SmartCampaignSuggestionInfo object which acts as the basis for many of the
// entities necessary to create a Smart campaign. It will be reused a number of times to
// retrieve suggestions for keyword themes, budget amount, ads, and campaign criteria.
$suggestionInfo = self::getSmartCampaignSuggestionInfo(
$businessProfileLocationResourceName,
$businessName
);
// Generates a list of keyword themes using the SuggestKeywordThemes method on the
// SmartCampaignSuggestService. It is strongly recommended that you use this strategy for
// generating keyword themes.
$keywordThemes =
self::getKeywordThemeSuggestions($googleAdsClient, $customerId, $suggestionInfo);
// Optionally retrieves auto-complete suggestions for the given keyword text and adds them
// to the list of keyword themes.
if (!empty($keywordText)) {
$keywordThemes = array_merge(
$keywordThemes,
self::getKeywordTextAutoCompletions($googleAdsClient, $keywordText)
);
}
// Maps the list of KeywordThemes to KeywordThemeInfos.
$keywordThemeInfos = array_map(function (KeywordTheme $keywordTheme) {
if ($keywordTheme->getKeywordThemeConstant()) {
return new KeywordThemeInfo([
'keyword_theme_constant' => $keywordTheme->getKeywordThemeConstant()
->getResourceName()
]);
} elseif ($keywordTheme->getFreeFormKeywordTheme()) {
return new KeywordThemeInfo([
'free_form_keyword_theme' => $keywordTheme->getFreeFormKeywordTheme()
]);
} else {
throw new \UnexpectedValueException(
'A malformed KeywordTheme was encountered: ' . $keywordTheme->getKeywordTheme()
);
}
}, $keywordThemes);
// Optionally includes any free-form keywords in verbatim.
if (!empty($freeFormKeywordText)) {
$keywordThemeInfos[] =
new KeywordThemeInfo(['free_form_keyword_theme' => $freeFormKeywordText]);
}
// Includes the keyword suggestions in the overall SuggestionInfo object.
$suggestionInfo = $suggestionInfo->setKeywordThemes($keywordThemeInfos);
Python
# The SmartCampaignSuggestionInfo object acts as the basis for many of the
# entities necessary to create a Smart campaign. It will be reused a number
# of times to retrieve suggestions for keyword themes, budget amount,
# ad creatives, and campaign criteria.
suggestion_info = get_smart_campaign_suggestion_info(
client, business_profile_location, business_name
)
# After creating a SmartCampaignSuggestionInfo object we first use it to
# generate a list of keyword themes using the SuggestKeywordThemes method
# on the SmartCampaignSuggestService. It is strongly recommended that you
# use this strategy for generating keyword themes.
keyword_themes = get_keyword_theme_suggestions(
client, customer_id, suggestion_info
)
# If a keyword text is given, retrieve keyword theme constant suggestions
# from the KeywordThemeConstantService, map them to KeywordThemes, and
# append them to the existing list. This logic should ideally only be used
# if the suggestions from the get_keyword_theme_suggestions function are
# insufficient.
if keyword_text:
keyword_themes.extend(
get_keyword_text_auto_completions(client, keyword_text)
)
# Map the KeywordThemes retrieved by the previous two steps to
# KeywordThemeInfo instances.
keyword_theme_infos = map_keyword_themes_to_keyword_infos(
client, keyword_themes
)
# If a free-form keyword text is given we create a KeywordThemeInfo instance
# from it and add it to the existing list.
if free_form_keyword_text:
keyword_theme_infos.append(
get_free_form_keyword_theme_info(client, free_form_keyword_text)
)
# Now add the generated keyword themes to the suggestion info instance.
suggestion_info.keyword_themes = keyword_theme_infos
Ruby
# The SmartCampaignSuggestionInfo object acts as the basis for many of the
# entities necessary to create a Smart campaign. It will be reused a number
# of times to retrieve suggestions for keyword themes, budget amount,
# ad creatives, and campaign criteria.
suggestion_info = get_smart_campaign_suggestion_info(
client,
business_profile_location,
business_name,
)
# After creating a SmartCampaignSuggestionInfo object we first use it to
# generate a list of keyword themes using the SuggestKeywordThemes method
# on the SmartCampaignSuggestService. It is strongly recommended that you
# use this strategy for generating keyword themes.
keyword_themes = get_keyword_theme_suggestions(
client,
customer_id,
suggestion_info,
)
# If a keyword text is given, retrieve keyword theme constant suggestions
# from the KeywordThemeConstantService, map them to KeywordThemes, and append
# them to the existing list. This logic should ideally only be used if the
# suggestions from the get_keyword_theme_suggestions function are
# insufficient.
if keyword_text
keyword_themes += get_keyword_text_auto_completions(
client,
keyword_text,
)
end
# Map the KeywordThemeConstants retrieved by the previous two steps to
# KeywordThemeInfo instances.
keyword_theme_infos = map_keyword_themes_to_keyword_infos(
client,
keyword_themes,
)
# If a free-form keyword text is given we create a KeywordThemeInfo instance
# from it and add it to the existing list.
if free_form_keyword_text
keyword_theme_infos << get_freeform_keyword_theme_info(
client,
free_form_keyword_text,
)
end
# Now add the generated keyword themes to the suggestion info instance.
suggestion_info.keyword_themes += keyword_theme_infos
Perl
# The SmartCampaignSuggestionInfo object acts as the basis for many of the
# entities necessary to create a Smart campaign. It will be reused a number
# of times to retrieve suggestions for keyword themes, budget amount,
# ad creatives, and campaign criteria.
my $suggestion_info =
_get_smart_campaign_suggestion_info($business_profile_location,
$business_name);
# After creating a SmartCampaignSuggestionInfo object we first use it to
# generate a list of keyword themes using the SuggestKeywordThemes method
# on the SmartCampaignSuggestService. It is strongly recommended that you
# use this strategy for generating keyword themes.
my $keyword_themes =
_get_keyword_theme_suggestions($api_client, $customer_id, $suggestion_info);
# If a keyword text is given, retrieve keyword theme constant suggestions
# from the KeywordThemeConstantService, map them to KeywordThemes, and
# append them to the existing list. This logic should ideally only be used
# if the suggestions from the get_keyword_theme_suggestions funtion are
# insufficient.
if (defined $keyword_text) {
push @$keyword_themes,
@{_get_keyword_text_auto_completions($api_client, $keyword_text)};
}
# Map the KeywordThemeConstants retrieved by the previous two steps to
# KeywordThemeInfo instances.
my $keyword_theme_infos = _map_keyword_themes_to_infos($keyword_themes);
# If a free-form keyword text is given we create a KeywordThemeInfo instance
# from it and add it to the existing list.
if (defined $free_form_keyword_text) {
push @$keyword_theme_infos,
_get_free_form_keyword_theme_info($free_form_keyword_text);
}
# Now add the generated keyword themes to the suggestion info instance.
$suggestion_info->{keywordThemes} = $keyword_theme_infos;
推奨予算額を取得する
SmartCampaignSuggestService には SuggestSmartCampaignBudgetOptions メソッドがあり、キーワードのテーマとビジネスの詳細のセットが指定された場合に、1 日の予算の 3 つの階層を提案します。階層は low、high、recommended で、各オプションには 1 日の推定最小クリック数と最大クリック数も含まれます。
Java
private long getBudgetSuggestions(
GoogleAdsClient googleAdsClient,
long customerId,
SmartCampaignSuggestionInfo suggestionInfo) {
SuggestSmartCampaignBudgetOptionsRequest.Builder request =
SuggestSmartCampaignBudgetOptionsRequest.newBuilder()
.setCustomerId(String.valueOf(customerId));
// You can retrieve suggestions for an existing campaign by setting the
// "campaign" field of the request equal to the resource name of a campaign
// and leaving the rest of the request fields below unset:
// request.setCampaign("INSERT_CAMPAIGN_RESOURCE_NAME_HERE");
// Uses the suggestion_info field instead, since these suggestions are for a new campaign.
request.setSuggestionInfo(suggestionInfo);
// Issues a request to retrieve a budget suggestion.
try (SmartCampaignSuggestServiceClient client =
googleAdsClient.getLatestVersion().createSmartCampaignSuggestServiceClient()) {
SuggestSmartCampaignBudgetOptionsResponse response =
client.suggestSmartCampaignBudgetOptions(request.build());
BudgetOption recommendation = response.getRecommended();
System.out.printf(
"A daily budget amount of %d micros was suggested, garnering an estimated minimum of %d"
+ " clicks and an estimated maximum of %d per day.%n",
recommendation.getDailyAmountMicros(),
recommendation.getMetrics().getMinDailyClicks(),
recommendation.getMetrics().getMaxDailyClicks());
return recommendation.getDailyAmountMicros();
}
}
C#
/// <summary>
/// Retrieves a suggested budget amount for a new budget.
/// Using the SmartCampaignSuggestService to determine a daily budget for new and existing
/// Smart campaigns is highly recommended because it helps the campaigns achieve optimal
/// performance.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="suggestionInfo"></param>
/// <returns>A daily budget amount in micros.</returns>
private long GetBudgetSuggestion(GoogleAdsClient client, long customerId,
SmartCampaignSuggestionInfo suggestionInfo)
{
SmartCampaignSuggestServiceClient smartCampaignSuggestServiceClient = client.GetService
(Services.V12.SmartCampaignSuggestService);
SuggestSmartCampaignBudgetOptionsRequest request =
new SuggestSmartCampaignBudgetOptionsRequest
{
CustomerId = customerId.ToString(),
// You can retrieve suggestions for an existing campaign by setting the
// "Campaign" field of the request to the resource name of a campaign and
// leaving the rest of the request fields below unset:
// Campaign = "INSERT_CAMPAIGN_RESOURCE_NAME_HERE",
// Since these suggestions are for a new campaign, we're going to use the
// SuggestionInfo field instead.
SuggestionInfo = suggestionInfo,
};
LocationInfo locationInfo = new LocationInfo
{
// Set the location to the resource name of the given geo target constant.
GeoTargetConstant = ResourceNames.GeoTargetConstant(GEO_TARGET_CONSTANT)
};
// Issue a request to retrieve a budget suggestion.
SuggestSmartCampaignBudgetOptionsResponse response =
smartCampaignSuggestServiceClient.SuggestSmartCampaignBudgetOptions(request);
// Three tiers of options will be returned: "low", "high", and "recommended".
// Here we will use the "recommended" option. The amount is specified in micros, where
// one million is equivalent to one currency unit.
Console.WriteLine($"A daily budget amount of " +
$"{response.Recommended.DailyAmountMicros}" +
$" was suggested, garnering an estimated minimum of " +
$"{response.Recommended.Metrics.MinDailyClicks} clicks and an estimated " +
$"maximum of {response.Recommended.Metrics.MaxDailyClicks} clicks per day.");
return response.Recommended.DailyAmountMicros;
}
PHP
private static function getBudgetSuggestion(
GoogleAdsClient $googleAdsClient,
int $customerId,
SmartCampaignSuggestionInfo $suggestionInfo
): int {
$suggestionData = new SuggestionDataOneof();
// You can retrieve suggestions for an existing campaign by setting the "campaign"
// field equal to the resource name of a campaign:
// $suggestionData->setCampaign('INSERT_CAMPAIGN_RESOURCE_NAME_HERE');
// Since these suggestions are for a new campaign, we're going to use the
// suggestion_info field instead.
$suggestionData->setSuggestionInfo($suggestionInfo);
// Issues a request to retrieve a budget suggestion.
$smartCampaignSuggestService = $googleAdsClient->getSmartCampaignSuggestServiceClient();
$response = $smartCampaignSuggestService->suggestSmartCampaignBudgetOptions(
$customerId,
$suggestionData
);
// Three tiers of options will be returned, a "low", "high" and "recommended". Here we will
// use the "recommended" option. The amount is specified in micros, where one million is
// equivalent to one currency unit.
$recommendation = $response->getRecommended();
printf(
"A daily budget amount of %d micros was suggested, garnering an estimated minimum of "
. "%d clicks and an estimated maximum of %d per day.%s",
$recommendation->getDailyAmountMicros(),
$recommendation->getMetrics()->getMinDailyClicks(),
$recommendation->getMetrics()->getMaxDailyClicks(),
PHP_EOL
);
return $recommendation->getDailyAmountMicros();
}
Python
def get_budget_suggestion(client, customer_id, suggestion_info):
"""Retrieves a suggested budget amount for a new budget.
Using the SmartCampaignSuggestService to determine a daily budget for new
and existing Smart campaigns is highly recommended because it helps the
campaigns achieve optimal performance.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
suggestion_info: a SmartCampaignSuggestionInfo instance with details
about the business being advertised.
Returns:
a daily budget amount in micros.
"""
sc_suggest_service = client.get_service("SmartCampaignSuggestService")
request = client.get_type("SuggestSmartCampaignBudgetOptionsRequest")
request.customer_id = customer_id
# You can retrieve suggestions for an existing campaign by setting the
# "campaign" field of the request equal to the resource name of a campaign
# and leaving the rest of the request fields below unset:
# request.campaign = INSERT_CAMPAIGN_RESOURCE_NAME_HERE
# Since these suggestions are for a new campaign, we're going to
# use the suggestion_info field instead.
request.suggestion_info = suggestion_info
# Issue a request to retrieve a budget suggestion.
response = sc_suggest_service.suggest_smart_campaign_budget_options(
request=request
)
# Three tiers of options will be returned, a "low", "high" and
# "recommended". Here we will use the "recommended" option. The amount is
# specified in micros, where one million is equivalent to one currency unit.
recommendation = response.recommended
print(
f"A daily budget amount of {recommendation.daily_amount_micros} micros "
"was suggested, garnering an estimated minimum of "
f"{recommendation.metrics.min_daily_clicks} clicks and an estimated "
f"maximum of {recommendation.metrics.max_daily_clicks} per day."
)
return recommendation.daily_amount_micros
Ruby
# Retrieves a suggested budget amount for a new budget.
#
# Using the SmartCampaignSuggestService to determine a daily budget for new
# and existing Smart campaigns is highly recommended because it helps the
# campaigns achieve optimal performance.
def get_budget_suggestion(client, customer_id, suggestion_info)
# Issues a request to retrieve a budget suggestion.
response = client.service.smart_campaign_suggest.suggest_smart_campaign_budget_options(
customer_id: customer_id,
# You can retrieve suggestions for an existing campaign by setting the
# "campaign" field of the request equal to the resource name of a campaign
# and leaving the rest of the request fields below unset:
# campaign: INSERT_CAMPAIGN_RESOURCE_NAME_HERE,
# Since these suggestions are for a new campaign, we're going to
# use the suggestion_info field instead.
suggestion_info: suggestion_info,
)
# Three tiers of options will be returned, a "low", "high" and
# "recommended". Here we will use the "recommended" option. The amount is
# specified in micros, where one million is equivalent to one currency unit.
recommendation = response.recommended
puts "A daily budget amount of #{recommendation.daily_amount_micros} micros" \
" was suggested, garnering an estimated minimum of" \
" #{recommendation.metrics.min_daily_clicks} clicks and an estimated" \
" maximum of #{recommendation.metrics.max_daily_clicks} per day."
recommendation.daily_amount_micros
end
Perl
# Retrieves a suggested budget amount for a new budget.
# Using the SmartCampaignSuggestService to determine a daily budget for new and
# existing Smart campaigns is highly recommended because it helps the campaigns
# achieve optimal performance.
sub _get_budget_suggestion {
my ($api_client, $customer_id, $suggestion_info) = @_;
my $request =
Google::Ads::GoogleAds::V12::Services::SmartCampaignSuggestService::SuggestSmartCampaignBudgetOptionsRequest
->new({
customerId => $customer_id,
# You can retrieve suggestions for an existing campaign by setting the
# "campaign" field of the request to the resource name of a campaign and
# leaving the rest of the request fields below unset:
# campaign => "INSERT_CAMPAIGN_RESOURCE_NAME_HERE",
#
# Since these suggestions are for a new campaign, we're going to use the
# "suggestion_info" field instead.
suggestionInfo => $suggestion_info
});
# Issue a request to retrieve a budget suggestion.
my $response = $api_client->SmartCampaignSuggestService()
->suggest_smart_campaign_budget_options($request);
# Three tiers of options will be returned: "low", "high", and "recommended".
# Here we will use the "recommended" option. The amount is specified in micros,
# where one million is equivalent to one currency unit.
printf "A daily budget amount of %d was suggested, garnering an estimated " .
"minimum of %d clicks and an estimated maximum of %d clicks per day.\n",
$response->{recommended}{dailyAmountMicros},
$response->{recommended}{metrics}{minDailyClicks},
$response->{recommended}{metrics}{maxDailyClicks};
return $response->{recommended}{dailyAmountMicros};
}
推奨される広告文アセットを取得する
SmartCampaignSuggestService には SuggestSmartCampaignAd メソッドがあり、SmartCampaignAdInfo インスタンスを返します。スマート アシスト キャンペーン広告には、最大 3 つの広告見出しと 2 つの説明文が表示されます。各広告見出しと説明文は、SmartCampaignAdInfo に接続されている AdTextAsset インスタンスのフィールドに含まれています。
このメソッドは、提案を返さない場合があります。あるいは、返される AdTextAsset インスタンスの text フィールド値として空の文字列が含まれる場合もあります。広告を作成する際は、必ず 3 つ以上の広告見出しと 2 つ以上の説明文を使用して、広告の作成前に作成することをおすすめします。この最小値が満たされない場合、またはいずれかのアセット テキストが短すぎる場合、リクエストはエラーで失敗します。
広告アセットの候補は、主にウェブサイトのコンテンツから取得されます。したがって、SmartCampaignSuggestionInfo インスタンスで final_url が指定されていない場合、リクエストに含まれるキーワードのテーマのみから候補が生成されます。
Java
private SmartCampaignAdInfo getAdSuggestions(
GoogleAdsClient googleAdsClient,
long customerId,
SmartCampaignSuggestionInfo suggestionInfo) {
// Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible to use
// suggestion_info to retrieve ad creative suggestions.
// Issues a request to retrieve ad creative suggestions.
try (SmartCampaignSuggestServiceClient smartCampaignSuggestService =
googleAdsClient.getLatestVersion().createSmartCampaignSuggestServiceClient()) {
SuggestSmartCampaignAdResponse response =
smartCampaignSuggestService.suggestSmartCampaignAd(
SuggestSmartCampaignAdRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
.setSuggestionInfo(suggestionInfo)
.build());
// The SmartCampaignAdInfo object in the response contains a list of up to three headlines
// and two descriptions. Note that some of the suggestions may have empty strings as text.
// Before setting these on the ad you should review them and filter out any empty values.
SmartCampaignAdInfo adSuggestions = response.getAdInfo();
for (AdTextAsset headline : adSuggestions.getHeadlinesList()) {
System.out.println(!headline.getText().isEmpty() ? headline.getText() : "None");
}
for (AdTextAsset description : adSuggestions.getDescriptionsList()) {
System.out.println(!description.getText().isEmpty() ? description.getText() : "None");
}
return adSuggestions;
}
}
C#
/// <summary>
/// Retrieves creative suggestions for a Smart campaign ad.
///
/// Using the SmartCampaignSuggestService to suggest creatives for new
/// and existing Smart campaigns is highly recommended because it helps
/// the campaigns achieve optimal performance.
/// </summary>
/// <param name="client"></param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="suggestionInfo">a SmartCampaignSuggestionInfo instance
/// with details about the business being advertised.</param>
/// <returns>A SmartCampaignAdInfo instance with suggested headlines and
/// descriptions.</returns>
private SmartCampaignAdInfo GetAdSuggestions(GoogleAdsClient client,
long customerId, SmartCampaignSuggestionInfo suggestionInfo)
{
SmartCampaignSuggestServiceClient smartCampaignSuggestService =
client.GetService(Services.V12.SmartCampaignSuggestService);
SuggestSmartCampaignAdRequest request = new SuggestSmartCampaignAdRequest
{
CustomerId = customerId.ToString(),
// Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible to
// use suggestion_info to retrieve ad creative suggestions.
SuggestionInfo = suggestionInfo
};
// Issue a request to retrieve ad creative suggestions.
SuggestSmartCampaignAdResponse response =
smartCampaignSuggestService.SuggestSmartCampaignAd(request);
// The SmartCampaignAdInfo object in the response contains a list of up to
// three headlines and two descriptions. Note that some of the suggestions
// may have empty strings as text. Before setting these on the ad you should
// review them and filter out any empty values.
SmartCampaignAdInfo adSuggestions = response.AdInfo;
if (adSuggestions != null)
{
Console.WriteLine($"The following headlines were suggested:");
foreach (AdTextAsset headline in adSuggestions.Headlines)
{
Console.WriteLine($"\t{headline.Text}");
}
Console.WriteLine($"And the following descriptions were suggested:");
foreach (AdTextAsset description in adSuggestions.Descriptions)
{
Console.WriteLine($"\t{description.Text}");
}
}
else
{
Console.WriteLine("No ad suggestions were found.");
adSuggestions = new SmartCampaignAdInfo();
}
return adSuggestions;
}
PHP
private static function getAdSuggestions(
GoogleAdsClient $googleAdsClient,
int $customerId,
SmartCampaignSuggestionInfo $suggestionInfo
) {
// Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible to use
// suggestion_info to retrieve ad creative suggestions.
// Issues a request to retrieve ad creative suggestions.
$smartCampaignSuggestService = $googleAdsClient->getSmartCampaignSuggestServiceClient();
$response = $smartCampaignSuggestService->suggestSmartCampaignAd(
$customerId,
$suggestionInfo
);
// The SmartCampaignAdInfo object in the response contains a list of up to three headlines
// and two descriptions. Note that some of the suggestions may have empty strings as text.
// Before setting these on the ad you should review them and filter out any empty values.
$adSuggestions = $response->getAdInfo();
if (is_null($adSuggestions)) {
return null;
}
print 'The following headlines were suggested:' . PHP_EOL;
foreach ($adSuggestions->getHeadlines() as $headline) {
print "\t" . ($headline->getText() ?: 'None') . PHP_EOL;
}
print 'And the following descriptions were suggested:' . PHP_EOL;
foreach ($adSuggestions->getDescriptions() as $description) {
print "\t" . ($description->getText() ?: 'None') . PHP_EOL;
}
return $adSuggestions;
}
Python
def get_ad_suggestions(client, customer_id, suggestion_info):
"""Retrieves creative suggestions for a Smart campaign ad.
Using the SmartCampaignSuggestService to suggest creatives for new and
existing Smart campaigns is highly recommended because it helps the
campaigns achieve optimal performance.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
suggestion_info: a SmartCampaignSuggestionInfo instance with details
about the business being advertised.
Returns:
a SmartCampaignAdInfo instance with suggested headlines and
descriptions.
"""
sc_suggest_service = client.get_service("SmartCampaignSuggestService")
request = client.get_type("SuggestSmartCampaignAdRequest")
request.customer_id = customer_id
# Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible
# to use suggestion_info to retrieve ad creative suggestions.
request.suggestion_info = suggestion_info
# Issue a request to retrieve ad creative suggestions.
response = sc_suggest_service.suggest_smart_campaign_ad(request=request)
# The SmartCampaignAdInfo object in the response contains a list of up to
# three headlines and two descriptions. Note that some of the suggestions
# may have empty strings as text. Before setting these on the ad you should
# review them and filter out any empty values.
ad_suggestions = response.ad_info
print("The following headlines were suggested:")
for headline in ad_suggestions.headlines:
print(f"\t{headline.text or '<None>'}")
print("And the following descriptions were suggested:")
for description in ad_suggestions.descriptions:
print(f"\t{description.text or '<None>'}")
return ad_suggestions
Ruby
# Retrieves creative suggestions for a Smart campaign ad.
#
# Using the SmartCampaignSuggestService to suggest creatives for new and
# existing Smart campaigns is highly recommended because it helps the
# campaigns achieve optimal performance.
def get_ad_suggestions(client, customer_id, suggestion_info)
# Issue a request to retrieve ad creative suggestions.
response = client.service.smart_campaign_suggest.suggest_smart_campaign_ad(
customer_id: customer_id,
# Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible
# to use suggestion_info to retrieve ad creative suggestions.
suggestion_info: suggestion_info,
)
# The SmartCampaignAdInfo object in the response contains a list of up to
# three headlines and two descriptions. Note that some of the suggestions
# may have empty strings as text. Before setting these on the ad you should
# review them and filter out any empty values.
ad_suggestions = response.ad_info
# If there are no suggestions, the response will be blank.
return nil if ad_suggestions.nil?
puts 'The following headlines were suggested:'
ad_suggestions.headlines.each do |headline|
puts "\t#{headline.text || '<None>'}"
end
puts 'And the following descriptions were suggested:'
ad_suggestions.descriptions.each do |description|
puts "\t#{description.text || '<None>'}"
end
ad_suggestions
end
Perl
# Retrieves creative suggestions for a Smart campaign ad.
# Using the SmartCampaignSuggestService to suggest creatives for new and
# existing Smart campaigns is highly recommended because it helps the campaigns
# achieve optimal performance.
sub _get_ad_suggestions {
my ($api_client, $customer_id, $suggestion_info) = @_;
# Issue a request to retrieve ad creative suggestions.
my $response =
$api_client->SmartCampaignSuggestService()->suggest_smart_campaign_ad(
Google::Ads::GoogleAds::V12::Services::SmartCampaignSuggestService::SuggestSmartCampaignAdRequest
->new({
customerId => $customer_id,
# Unlike the SuggestSmartCampaignBudgetOptions method, it's only
# possible to use suggestion_info to retrieve ad creative suggestions.
suggestionInfo => $suggestion_info
}));
# The SmartCampaignAdInfo object in the response contains a list of up to
# three headlines and two descriptions. Note that some of the suggestions
# may have empty strings as text. Before setting these on the ad you should
# review them and filter out any empty values.
my $ad_suggestions = $response->{adInfo};
printf "The following headlines were suggested:\n";
foreach my $headline (@{$ad_suggestions->{headlines}}) {
printf "\t%s\n", defined $headline->{text} ? $headline->{text} : "<None>";
}
printf "And the following descriptions were suggested:\n";
foreach my $description (@{$ad_suggestions->{descriptions}}) {
printf "\t%s\n",
defined $description->{text} ? $description->{text} : "<None>";
}
return $ad_suggestions;
}