בקטע קבלת הצעות הדגמנו איך לאחזר קבוצה של אובייקטים של KeywordThemeConstant
באמצעות מילה או ביטוי. בשלב הזה אנחנו משתמשים באותם קבועים של נושאים של מילות מפתח כדי ליצור קבוצה של אובייקטים מסוג CampaignCriterion
לטירגוט של הקמפיין החכם.
בדומה לאופן שבו השתמשנו בסכום התקציב שהוצע על ידי
SmartCampaignSuggestService
כשיצרנו תקציב, מומלץ ליצור קריטריונים לקמפיין על סמך קבועים של נושא מילות מפתח, שאוחזרו מKeywordThemeConstantService
בקטע קבלת הצעות.
אלו הדרישות העיקריות לשימוש בקריטריונים של קמפיינים חכמים:
קמפיינים חכמים תומכים רק בסוגי הקריטריונים הבאים:
בטירגוט למיקום גיאוגרפי, אם לא מגדירים טירגוט למיקום גיאוגרפי, ברירת המחדל של הטירגוט תכלול את כל האזורים.
אפשר לשייך לקמפיין חכם כמה קריטריונים של
location
, אבל ניתן להשתמש רק בקריטריון אחד שלproximity
.לא ניתן להשתמש גם בטירגוט
location
וגם בטירגוטproximity
.
בדוגמה הבאה, הקבועים של נושאי מילות המפתח הומרו לאובייקטים KeywordThemeInfo
על ידי הגדרת שם המשאב שלהם בשדה KeywordThemeInfo.keyword_theme_constant
. הגדרנו את השדה campaign
באמצעות שם המשאב הזמני שהוגדר בקמפיין בשלב הקודם.
Java
/** * Creates {@link com.google.ads.googleads.v16.resources.CampaignCriterion} operations for add * each {@link KeywordThemeInfo}. */ private Collection<? extends MutateOperation> createCampaignCriterionOperations( long customerId, List<KeywordThemeInfo> keywordThemeInfos, SmartCampaignSuggestionInfo suggestionInfo) { List<MutateOperation> keywordThemeOperations = keywordThemeInfos.stream() .map( keywordTheme -> { MutateOperation.Builder builder = MutateOperation.newBuilder(); builder .getCampaignCriterionOperationBuilder() .getCreateBuilder() .setCampaign(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID)) .setKeywordTheme(keywordTheme); return builder.build(); }) .collect(Collectors.toList()); List<MutateOperation> locationOperations = suggestionInfo.getLocationList().getLocationsList().stream() .map( location -> { MutateOperation.Builder builder = MutateOperation.newBuilder(); builder .getCampaignCriterionOperationBuilder() .getCreateBuilder() .setCampaign(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID)) .setLocation(location); return builder.build(); }) .collect(Collectors.toList()); return Stream.concat(keywordThemeOperations.stream(), locationOperations.stream()) .collect(Collectors.toList()); }
C#
/// <summary> /// Creates a list of MutateOperations that create new campaign criteria. /// </summary> /// <param name="customerId">The Google Ads customer ID.</param> /// <param name="keywordThemeInfos">A list of KeywordThemeInfos.</param> /// <param name="suggestionInfo">A SmartCampaignSuggestionInfo instance.</param> /// <returns>A list of MutateOperations that create new campaign criteria.</returns> private IEnumerable<MutateOperation> CreateCampaignCriterionOperations(long customerId, IEnumerable<KeywordThemeInfo> keywordThemeInfos, SmartCampaignSuggestionInfo suggestionInfo) { List<MutateOperation> mutateOperations = keywordThemeInfos.Select( keywordThemeInfo => new MutateOperation { CampaignCriterionOperation = new CampaignCriterionOperation { Create = new CampaignCriterion { // Set the campaign ID to a temporary ID. Campaign = ResourceNames.Campaign( customerId, SMART_CAMPAIGN_TEMPORARY_ID), // Set the keyword theme to each KeywordThemeInfo in turn. KeywordTheme = keywordThemeInfo, } } }).ToList(); // Create a location criterion for each location in the suggestion info. mutateOperations.AddRange( suggestionInfo.LocationList.Locations.Select( locationInfo => new MutateOperation() { CampaignCriterionOperation = new CampaignCriterionOperation() { Create = new CampaignCriterion() { // Set the campaign ID to a temporary ID. Campaign = ResourceNames.Campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID), // Set the location to the given location. Location = locationInfo } } }).ToList() ); return mutateOperations; }
PHP
private static function createCampaignCriterionOperations( int $customerId, array $keywordThemeInfos, SmartCampaignSuggestionInfo $smartCampaignSuggestionInfo ): array { $operations = []; foreach ($keywordThemeInfos as $info) { // Creates the campaign criterion object. $campaignCriterion = new CampaignCriterion([ // Sets the campaign ID to a temporary ID. 'campaign' => ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID), // Sets the keyword theme to the given KeywordThemeInfo. 'keyword_theme' => $info ]); // Creates the MutateOperation that creates the campaign criterion and adds it to the // list of operations. $operations[] = new MutateOperation([ 'campaign_criterion_operation' => new CampaignCriterionOperation([ 'create' => $campaignCriterion ]) ]); } // Create a location criterion for each location in the suggestion info object to add // corresponding location targeting to the Smart campaign. foreach ($smartCampaignSuggestionInfo->getLocationList()->getLocations() as $location) { // Creates the campaign criterion object. $campaignCriterion = new CampaignCriterion([ // Sets the campaign ID to a temporary ID. 'campaign' => ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID), // Set the location to the given location. 'location' => $location ]); // Creates the MutateOperation that creates the campaign criterion and adds it to the // list of operations. $operations[] = new MutateOperation([ 'campaign_criterion_operation' => new CampaignCriterionOperation([ 'create' => $campaignCriterion ]) ]); } return $operations; }
Python
def create_campaign_criterion_operations( client, customer_id, keyword_theme_infos, suggestion_info ): """Creates a list of MutateOperations that create new campaign criteria. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. keyword_theme_infos: a list of KeywordThemeInfos. suggestion_info: A SmartCampaignSuggestionInfo instance. Returns: a list of MutateOperations that create new campaign criteria. """ campaign_service = client.get_service("CampaignService") operations = [] for info in keyword_theme_infos: mutate_operation = client.get_type("MutateOperation") campaign_criterion = ( mutate_operation.campaign_criterion_operation.create ) # Set the campaign ID to a temporary ID. campaign_criterion.campaign = campaign_service.campaign_path( customer_id, _SMART_CAMPAIGN_TEMPORARY_ID ) # Set the keyword theme to the given KeywordThemeInfo. campaign_criterion.keyword_theme = info # Add the mutate operation to the list of other operations. operations.append(mutate_operation) # Create a location criterion for each location in the suggestion info # object to add corresponding location targeting to the Smart campaign for location_info in suggestion_info.location_list.locations: mutate_operation = client.get_type("MutateOperation") campaign_criterion = ( mutate_operation.campaign_criterion_operation.create ) # Set the campaign ID to a temporary ID. campaign_criterion.campaign = campaign_service.campaign_path( customer_id, _SMART_CAMPAIGN_TEMPORARY_ID ) # Set the location to the given location. campaign_criterion.location = location_info # Add the mutate operation to the list of other operations. operations.append(mutate_operation) return operations
Ruby
# Creates a list of mutate_operations that create new campaign criteria. def create_campaign_criterion_operations( client, customer_id, keyword_theme_infos, suggestion_info) operations = [] keyword_theme_infos.each do |info| operations << client.operation.mutate do |m| m.campaign_criterion_operation = client.operation.create_resource.campaign_criterion do |cc| # Sets the campaign ID to a temporary ID. cc.campaign = client.path.campaign( customer_id, SMART_CAMPAIGN_TEMPORARY_ID) # Sets the keyword theme to the given keyword_theme_info. cc.keyword_theme = info end end end # Create a location criterion for each location in the suggestion info object # to add corresponding location targeting to the Smart campaign suggestion_info.location_list.locations.each do |location| operations << client.operation.mutate do |m| m.campaign_criterion_operation = client.operation.create_resource.campaign_criterion do |cc| # Sets the campaign ID to a temporary ID. cc.campaign = client.path.campaign( customer_id, SMART_CAMPAIGN_TEMPORARY_ID) # Sets the location to the given location. cc.location = location end end end operations end
Perl
# Creates a list of MutateOperations that create new campaign criteria. sub _create_campaign_criterion_operations { my ($customer_id, $keyword_theme_infos, $suggestion_info) = @_; my $campaign_criterion_operations = []; foreach my $keyword_theme_info (@$keyword_theme_infos) { push @$campaign_criterion_operations, Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation ->new({ campaignCriterionOperation => Google::Ads::GoogleAds::V16::Services::CampaignCriterionService::CampaignCriterionOperation ->new({ create => Google::Ads::GoogleAds::V16::Resources::CampaignCriterion->new({ # Set the campaign ID to a temporary ID. campaign => Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign( $customer_id, SMART_CAMPAIGN_TEMPORARY_ID ), # Set the keyword theme to the given KeywordThemeInfo. keywordTheme => $keyword_theme_info })})}); } # Create a location criterion for each location in the suggestion info object # to add corresponding location targeting to the Smart campaign. foreach my $location_info (@{$suggestion_info->{locationList}{locations}}) { push @$campaign_criterion_operations, Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation ->new({ campaignCriterionOperation => Google::Ads::GoogleAds::V16::Services::CampaignCriterionService::CampaignCriterionOperation ->new({ create => Google::Ads::GoogleAds::V16::Resources::CampaignCriterion->new({ # Set the campaign ID to a temporary ID. campaign => Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign( $customer_id, SMART_CAMPAIGN_TEMPORARY_ID ), # Set the location to the given location. location => $location_info })})}); } return $campaign_criterion_operations; }
קריטריונים של קמפיינים בנושא מילות מפתח שליליות
כדי לטרגט שלילי לקריטריון של קמפיין בנושא מילות מפתח בקמפיין חכם, צריך להגדיר את השדה free_form_keyword_theme
במכונה של KeywordThemeInfo
.
קריטריונים בנושא נושא של מילות מפתח שליליות פועלים באופן שונה מקריטריונים של נושא מילות מפתח חיוביות. קריטריון של נושא מילות מפתח חיוביות מותאם באופן אוטומטי כדי לטרגט קריטריונים דומים אחרים, ואילו קריטריון של נושא מילות מפתח שליליות מוגבל כדי למקד באופן שלילי רק למונח הנתון המדויק. ההתנהגות הזו זהה לאופן הפעולה של מילת מפתח שלילית בהתאמה לביטוי.