Con la KeywordPlanIdeaService, puoi
cercare nuove parole chiave pertinenti alla tua campagna sulla rete di ricerca di Google
o trovare metriche storiche sulle parole chiave.
Genera idee
Genera idee per le parole chiave per una campagna con KeywordPlanIdeaService.GenerateKeywordIdeas.
Puoi fornire parole chiave e URL di origine per generare idee. Imposta parametri di targeting come località, lingua e impostazioni di rete per restringere la ricerca. Vengono restituite le statistiche storiche, come i dati sul volume di ricerca, per aiutarti a decidere se utilizzare le parole chiave per la tua campagna. Per gli utenti che hanno familiarità con l'UI di Google Ads, questa procedura è simile allo Strumento di pianificazione delle parole chiave.
Esistono diversi modi per creare origini per la generazione di nuove parole chiave:
Per parole o frasi che descrivono ciò che stai pubblicizzando, utilizza
KeywordSeed. Potrebbe trattarsi di un tipo generico di attività che stai scegliendo come target, ad esempio gli idraulici, oppure un prodotto o un servizio che offri, come la pulizia degli scarichi.Per l'URL di una pagina web o di un intero sito web correlato alla tua attività, utilizza
UrlSeed. Il seed dell'URL ha come target solo un URL specifico. Se non ci sono hit, la ricerca si espande automaticamente alle pagine dello stesso dominio.Per i semi di URL, i contenuti dei link ipertestuali non vengono utilizzati per generare idee per le parole chiave.
Per i semi di parole chiave e di un URL, utilizza
KeywordAndUrlSeed.L'utilizzo di
KeywordAndUrlSeedpuò comportare un volume maggiore di idee per le parole chiave rispetto a soloUrlSeed.Per un intero sito, utilizza
SiteSeed. Dato un nome di dominio di primo livello, comewww.example.com, il seed del sito genera fino a 250.000 idee per le parole chiave a partire da informazioni disponibili pubblicamente.
Per restringere il targeting, puoi:
- Imposta la lingua con
GenerateKeywordIdeasRequest.language. - Imposta la località con
GenerateKeywordIdeasRequest.geo_target_constants. - Imposta la rete con
GenerateKeywordIdeasRequest.keyword_plan_network. - Specifica se includere parole chiave per adulti con
GenerateKeywordIdeasRequest.include_adult_keywords. - Perfeziona le parole chiave con
GenerateKeywordIdeasRequest.keyword_annotation. - Imposta l'intervallo di date con
GenerateKeywordIdeasRequest.historical_metrics_options.
Il set di risultati nella risposta supporta l'impaginazione.
Le idee vengono restituite con metriche storiche che possono essere utilizzate per filtrare un elenco da utilizzare con le previsioni. Ad esempio, potresti voler scegliere come target solo volumi di ricerca elevati per massimizzare la copertura della tua campagna oppure solo punteggi della concorrenza più elevati per aumentare l'awareness.
Java
private void runExample(
GoogleAdsClient googleAdsClient,
long customerId,
long languageId,
List<Long> locationIds,
List<String> keywords,
@Nullable String pageUrl) {
try (KeywordPlanIdeaServiceClient keywordPlanServiceClient =
googleAdsClient.getLatestVersion().createKeywordPlanIdeaServiceClient()) {
GenerateKeywordIdeasRequest.Builder requestBuilder =
GenerateKeywordIdeasRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
// Sets the language resource using the provided language ID.
.setLanguage(ResourceNames.languageConstant(languageId))
// Sets the network. To restrict to only Google Search, change the parameter below to
// KeywordPlanNetwork.GOOGLE_SEARCH.
.setKeywordPlanNetwork(KeywordPlanNetwork.GOOGLE_SEARCH_AND_PARTNERS);
// Adds the resource name of each location ID to the request.
for (Long locationId : locationIds) {
requestBuilder.addGeoTargetConstants(ResourceNames.geoTargetConstant(locationId));
}
// Makes sure that keywords and/or page URL were specified. The request must have exactly one
// of urlSeed, keywordSeed, or keywordAndUrlSeed set.
if (keywords.isEmpty() && pageUrl == null) {
throw new IllegalArgumentException(
"At least one of keywords or page URL is required, but neither was specified.");
}
if (keywords.isEmpty()) {
// Only page URL was specified, so use a UrlSeed.
requestBuilder.getUrlSeedBuilder().setUrl(pageUrl);
} else if (pageUrl == null) {
// Only keywords were specified, so use a KeywordSeed.
requestBuilder.getKeywordSeedBuilder().addAllKeywords(keywords);
} else {
// Both page URL and keywords were specified, so use a KeywordAndUrlSeed.
requestBuilder.getKeywordAndUrlSeedBuilder().setUrl(pageUrl).addAllKeywords(keywords);
}
// Sends the keyword ideas request.
GenerateKeywordIdeasPagedResponse response =
keywordPlanServiceClient.generateKeywordIdeas(requestBuilder.build());
// Prints each result in the response.
for (GenerateKeywordIdeaResult result : response.iterateAll()) {
System.out.printf(
"Keyword idea text '%s' has %d average monthly searches and '%s' competition.%n",
result.getText(),
result.getKeywordIdeaMetrics().getAvgMonthlySearches(),
result.getKeywordIdeaMetrics().getCompetition());
}
}
}
C#
public void Run(GoogleAdsClient client, long customerId, long[] locationIds,
long languageId, string[] keywordTexts, string pageUrl)
{
KeywordPlanIdeaServiceClient keywordPlanIdeaService =
client.GetService(Services.V16.KeywordPlanIdeaService);
// Make sure that keywords and/or page URL were specified. The request must have
// exactly one of urlSeed, keywordSeed, or keywordAndUrlSeed set.
if (keywordTexts.Length == 0 && string.IsNullOrEmpty(pageUrl))
{
throw new ArgumentException("At least one of keywords or page URL is required, " +
"but neither was specified.");
}
// Specify the optional arguments of the request as a keywordSeed, UrlSeed,
// or KeywordAndUrlSeed.
GenerateKeywordIdeasRequest request = new GenerateKeywordIdeasRequest()
{
CustomerId = customerId.ToString(),
};
if (keywordTexts.Length == 0)
{
// Only page URL was specified, so use a UrlSeed.
request.UrlSeed = new UrlSeed()
{
Url = pageUrl
};
}
else if (string.IsNullOrEmpty(pageUrl))
{
// Only keywords were specified, so use a KeywordSeed.
request.KeywordSeed = new KeywordSeed();
request.KeywordSeed.Keywords.AddRange(keywordTexts);
}
else
{
// Both page URL and keywords were specified, so use a KeywordAndUrlSeed.
request.KeywordAndUrlSeed = new KeywordAndUrlSeed();
request.KeywordAndUrlSeed.Url = pageUrl;
request.KeywordAndUrlSeed.Keywords.AddRange(keywordTexts);
}
// Create a list of geo target constants based on the resource name of specified
// location IDs.
foreach (long locationId in locationIds)
{
request.GeoTargetConstants.Add(ResourceNames.GeoTargetConstant(locationId));
}
request.Language = ResourceNames.LanguageConstant(languageId);
// Set the network. To restrict to only Google Search, change the parameter below to
// KeywordPlanNetwork.GoogleSearch.
request.KeywordPlanNetwork = KeywordPlanNetwork.GoogleSearchAndPartners;
try
{
// Generate keyword ideas based on the specified parameters.
var response =
keywordPlanIdeaService.GenerateKeywordIdeas(request);
// Iterate over the results and print its detail.
foreach (GenerateKeywordIdeaResult result in response)
{
KeywordPlanHistoricalMetrics metrics = result.KeywordIdeaMetrics;
Console.WriteLine($"Keyword idea text '{result.Text}' has " +
$"{metrics.AvgMonthlySearches} average monthly searches and competition " +
$"is {metrics.Competition}.");
}
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
PHP
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId,
array $locationIds,
int $languageId,
array $keywords,
?string $pageUrl
) {
$keywordPlanIdeaServiceClient = $googleAdsClient->getKeywordPlanIdeaServiceClient();
// Make sure that keywords and/or page URL were specified. The request must have exactly one
// of urlSeed, keywordSeed, or keywordAndUrlSeed set.
if (empty($keywords) && is_null($pageUrl)) {
throw new \InvalidArgumentException(
'At least one of keywords or page URL is required, but neither was specified.'
);
}
// Specify the optional arguments of the request as a keywordSeed, urlSeed,
// or keywordAndUrlSeed.
$requestOptionalArgs = [];
if (empty($keywords)) {
// Only page URL was specified, so use a UrlSeed.
$requestOptionalArgs['url_seed'] = new UrlSeed(['url' => $pageUrl]);
} elseif (is_null($pageUrl)) {
// Only keywords were specified, so use a KeywordSeed.
$requestOptionalArgs['keyword_seed'] = new KeywordSeed(['keywords' => $keywords]);
} else {
// Both page URL and keywords were specified, so use a KeywordAndUrlSeed.
$requestOptionalArgs['keyword_and_url_seed'] =
new KeywordAndUrlSeed(['url' => $pageUrl, 'keywords' => $keywords]);
}
// Create a list of geo target constants based on the resource name of specified location
// IDs.
$geoTargetConstants = array_map(function ($locationId) {
return ResourceNames::forGeoTargetConstant($locationId);
}, $locationIds);
// Generate keyword ideas based on the specified parameters.
$response = $keywordPlanIdeaServiceClient->generateKeywordIdeas(
new GenerateKeywordIdeasRequest([
// Set the language resource using the provided language ID.
'language' => ResourceNames::forLanguageConstant($languageId),
'customer_id' => $customerId,
// Add the resource name of each location ID to the request.
'geo_target_constants' => $geoTargetConstants,
// Set the network. To restrict to only Google Search, change the parameter below to
// KeywordPlanNetwork::GOOGLE_SEARCH.
'keyword_plan_network' => KeywordPlanNetwork::GOOGLE_SEARCH_AND_PARTNERS
] + $requestOptionalArgs)
);
// Iterate over the results and print its detail.
foreach ($response->iterateAllElements() as $result) {
/** @var GenerateKeywordIdeaResult $result */
// Note that the competition printed below is enum value.
// For example, a value of 2 will be returned when the competition is 'LOW'.
// A mapping of enum names to values can be found at KeywordPlanCompetitionLevel.php.
printf(
"Keyword idea text '%s' has %d average monthly searches and competition as %d.%s",
$result->getText(),
is_null($result->getKeywordIdeaMetrics()) ?
0 : $result->getKeywordIdeaMetrics()->getAvgMonthlySearches(),
is_null($result->getKeywordIdeaMetrics()) ?
0 : $result->getKeywordIdeaMetrics()->getCompetition(),
PHP_EOL
);
}
}
Python
def main(
client, customer_id, location_ids, language_id, keyword_texts, page_url
):
keyword_plan_idea_service = client.get_service("KeywordPlanIdeaService")
keyword_competition_level_enum = (
client.enums.KeywordPlanCompetitionLevelEnum
)
keyword_plan_network = (
client.enums.KeywordPlanNetworkEnum.GOOGLE_SEARCH_AND_PARTNERS
)
location_rns = map_locations_ids_to_resource_names(client, location_ids)
language_rn = client.get_service("GoogleAdsService").language_constant_path(
language_id
)
# Either keywords or a page_url are required to generate keyword ideas
# so this raises an error if neither are provided.
if not (keyword_texts or page_url):
raise ValueError(
"At least one of keywords or page URL is required, "
"but neither was specified."
)
# Only one of the fields "url_seed", "keyword_seed", or
# "keyword_and_url_seed" can be set on the request, depending on whether
# keywords, a page_url or both were passed to this function.
request = client.get_type("GenerateKeywordIdeasRequest")
request.customer_id = customer_id
request.language = language_rn
request.geo_target_constants = location_rns
request.include_adult_keywords = False
request.keyword_plan_network = keyword_plan_network
# To generate keyword ideas with only a page_url and no keywords we need
# to initialize a UrlSeed object with the page_url as the "url" field.
if not keyword_texts and page_url:
request.url_seed.url = page_url
# To generate keyword ideas with only a list of keywords and no page_url
# we need to initialize a KeywordSeed object and set the "keywords" field
# to be a list of StringValue objects.
if keyword_texts and not page_url:
request.keyword_seed.keywords.extend(keyword_texts)
# To generate keyword ideas using both a list of keywords and a page_url we
# need to initialize a KeywordAndUrlSeed object, setting both the "url" and
# "keywords" fields.
if keyword_texts and page_url:
request.keyword_and_url_seed.url = page_url
request.keyword_and_url_seed.keywords.extend(keyword_texts)
keyword_ideas = keyword_plan_idea_service.generate_keyword_ideas(
request=request
)
for idea in keyword_ideas:
competition_value = idea.keyword_idea_metrics.competition.name
print(
f'Keyword idea text "{idea.text}" has '
f'"{idea.keyword_idea_metrics.avg_monthly_searches}" '
f'average monthly searches and "{competition_value}" '
"competition.\n"
)
Ruby
def generate_keyword_ideas(customer_id, location_ids, language_id, keywords,
page_url)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
# Make sure that keywords and/or page URL were specified. The request must
# have exactly one of urlSeed, keywordSeed, or keywordAndUrlSeed set.
if keywords.reject {|k| k.nil?}.empty? && page_url.nil?
raise "At least one of keywords or page URL is required."
end
kp_idea_service = client.service.keyword_plan_idea
options_hash = if keywords.empty?
seed = client.resource.url_seed do |seed|
seed.url = page_url
end
{url_seed: seed}
elsif page_url.nil?
seed = client.resource.keyword_seed do |seed|
keywords.each do |keyword|
seed.keywords << keyword
end
end
{keyword_seed: seed}
else
seed = client.resource.keyword_and_url_seed do |seed|
seed.url = page_url
keywords.each do |keyword|
seed.keywords << keyword
end
end
{keyword_and_url_seed: seed}
end
geo_target_constants = location_ids.map do |location_id|
client.path.geo_target_constant(location_id)
end
include_adult_keywords = true
response = kp_idea_service.generate_keyword_ideas(
customer_id: customer_id,
language: client.path.language_constant(language_id),
geo_target_constants: geo_target_constants,
include_adult_keywords: include_adult_keywords,
# To restrict to only Google Search, change the parameter below to
# :GOOGLE_SEARCH
keyword_plan_network: :GOOGLE_SEARCH_AND_PARTNERS,
**options_hash
)
response.each do |result|
monthly_searches = if result.keyword_idea_metrics.nil?
0
else
result.keyword_idea_metrics.avg_monthly_searches
end
competition = if result.keyword_idea_metrics.nil?
:UNSPECIFIED
else
result.keyword_idea_metrics.competition
end
puts "Keyword idea text #{result.text} has #{monthly_searches} average " +
"monthly searches and competition as #{competition}."
end
end
Perl
sub generate_keyword_ideas {
my (
$api_client, $customer_id, $location_ids,
$language_id, $keyword_texts, $page_url
) = @_;
# Make sure that keywords and/or page URL were specified. The request must have
# exactly one of urlSeed, keywordSeed, or keywordAndUrlSeed set.
if (not scalar @$keyword_texts and not $page_url) {
die "At least one of keywords or page URL is required, " .
"but neither was specified.";
}
# Specify the optional arguments of the request as a keywordSeed, urlSeed,
# or keywordAndUrlSeed.
my $request_option_args = {};
if (!scalar @$keyword_texts) {
# Only page URL was specified, so use a UrlSeed.
$request_option_args->{urlSeed} =
Google::Ads::GoogleAds::V16::Services::KeywordPlanIdeaService::UrlSeed->
new({
url => $page_url
});
} elsif (not $page_url) {
# Only keywords were specified, so use a KeywordSeed.
$request_option_args->{keywordSeed} =
Google::Ads::GoogleAds::V16::Services::KeywordPlanIdeaService::KeywordSeed
->new({
keywords => $keyword_texts
});
} else {
# Both page URL and keywords were specified, so use a KeywordAndUrlSeed.
$request_option_args->{keywordAndUrlSeed} =
Google::Ads::GoogleAds::V16::Services::KeywordPlanIdeaService::KeywordAndUrlSeed
->new({
url => $page_url,
keywords => $keyword_texts
});
}
# Create a list of geo target constants based on the resource name of specified
# location IDs.
my $geo_target_constants = [
map (
Google::Ads::GoogleAds::V16::Utils::ResourceNames::geo_target_constant(
$_),
@$location_ids)];
# Generate keyword ideas based on the specified parameters.
my $keyword_ideas_response =
$api_client->KeywordPlanIdeaService()->generate_keyword_ideas({
customerId => $customer_id,
# Set the language resource using the provided language ID.
language =>
Google::Ads::GoogleAds::V16::Utils::ResourceNames::language_constant(
$language_id),
# Add the resource name of each location ID to the request.
geoTargetConstants => $geo_target_constants,
# Set the network. To restrict to only Google Search, change the parameter below
# to GOOGLE_SEARCH.
keywordPlanNetwork => GOOGLE_SEARCH_AND_PARTNERS,
%$request_option_args
});
# Iterate over the results and print its detail.
foreach my $result (@{$keyword_ideas_response->{results}}) {
printf "Keyword idea text '%s' has %d average monthly searches " .
"and '%s' competition.\n", $result->{text},
$result->{keywordIdeaMetrics}{avgMonthlySearches}
? $result->{keywordIdeaMetrics}{avgMonthlySearches}
: 0,
$result->{keywordIdeaMetrics}{competition}
? $result->{keywordIdeaMetrics}{competition}
: "undef";
}
return 1;
}
Mappa all'UI
KeywordPlanIdeaService.GenerateKeywordIdeas
ha una funzionalità simile nello Strumento di pianificazione delle parole chiave dell'interfaccia utente.
| UI dello Strumento di pianificazione delle parole chiave | API Google Ads |
|---|---|
| Inserisci parole chiave e URL | |
| Località | GenerateKeywordIdeasRequest.geo_target_constants |
| Parole chiave per adulti | GenerateKeywordIdeasRequest.include_adult_keywords |
| linguaggio | GenerateKeywordIdeasRequest.language |
| Reti di ricerca | GenerateKeywordIdeasRequest.keyword_plan_network |
| Perfeziona le parole chiave | GenerateKeywordIdeasRequest.keyword_annotation |
| Intervallo di date | GenerateKeywordIdeasRequest.historical_metrics_options |
| Risultati: parola chiave | GenerateKeywordIdeaResult.text |
| Risultati: metriche | GenerateKeywordIdeaResult.keyword_idea_metrics |