מדדים היסטוריים מספקים מדדים על הביצועים של מילות המפתח בעבר בחיפוש Google, כולל:
- ממוצע חיפושים חודשיים (ב-12 החודשים האחרונים)
- נפח חיפושים חודשי משוער (בחודש)
- רמת התחרות
- אינדקס התחרות
- האחוזון ה-20 של הצעות המחיר
- האחוזון ה-80 של הצעות המחיר
אפשר להשתמש במדדים היסטוריים כדי לצמצם קבוצה גדולה של מילות מפתח לגודל שניתן לנהל על סמך הביצועים. אם אתם כבר יודעים באילו מילות מפתח רוצים להשתמש, אפשר לדלג על מדדים היסטוריים ולעבור ישירות לקטע מדדי תחזית.
יצירת מדדים
כדי ליצור מדדים היסטוריים, צריך להפעיל את השיטה KeywordPlanIdeaService.GenerateKeywordHistoricalMetrics עם הפרמטרים שרוצים לכלול.
Java
private void runExample(GoogleAdsClient googleAdsClient, Long customerId) {
GenerateKeywordHistoricalMetricsRequest request =
GenerateKeywordHistoricalMetricsRequest.newBuilder()
.setCustomerId(String.valueOf(customerId))
.addAllKeywords(Arrays.asList("mars cruise", "cheap cruise", "jupiter cruise"))
// See https://developers.google.com/google-ads/api/reference/data/geotargets for the
// list of geo target IDs.
// Geo target constant 2840 is for USA.
.addGeoTargetConstants(ResourceNames.geoTargetConstant(2840))
.setKeywordPlanNetwork(KeywordPlanNetwork.GOOGLE_SEARCH)
// See
// https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
// for the list of language constant IDs.
// Language constant 1000 is for English.
.setLanguage(ResourceNames.languageConstant(1000))
.build();
try (KeywordPlanIdeaServiceClient keywordPlanIdeaServiceClient =
googleAdsClient.getLatestVersion().createKeywordPlanIdeaServiceClient()) {
GenerateKeywordHistoricalMetricsResponse response =
keywordPlanIdeaServiceClient.generateKeywordHistoricalMetrics(request);
for (GenerateKeywordHistoricalMetricsResult result : response.getResultsList()) {
KeywordPlanHistoricalMetrics metrics = result.getKeywordMetrics();
System.out.printf("The search query: %s%n", result.getText());
System.out.printf(
"and the following variants: %s%n", Joiner.on(",").join(result.getCloseVariantsList()));
System.out.println("generated the following historical metrics:");
// Approximate number of monthly searches on this query averaged for the past 12
// months.
System.out.printf(
"Approximate monthly searches: %s%n",
metrics.hasAvgMonthlySearches() ? metrics.getAvgMonthlySearches() : null);
// The competition level for this search query.
System.out.printf("Competition level: %s%n", metrics.getCompetition());
// The competition index for the query in the range [0,100]. This shows how
// competitive ad placement is for a keyword. The level of competition from 0-100 is
// determined by the number of ad slots filled divided by the total number of slots
// available. If not enough data is available, null will be returned.
System.out.printf(
"Competition index: %s%n",
metrics.hasCompetitionIndex() ? metrics.getCompetitionIndex() : null);
// Top of page bid low range (20th percentile) in micros for the keyword.
System.out.printf(
"Top of page bid low range: %s%n",
metrics.hasLowTopOfPageBidMicros() ? metrics.getLowTopOfPageBidMicros() : null);
// Top of page bid high range (80th percentile) in micros for the keyword.
System.out.printf(
"Top of page bid high range: %s%n",
metrics.hasHighTopOfPageBidMicros() ? metrics.getHighTopOfPageBidMicros() : null);
// Approximate number of searches on this query for the past twelve months.
metrics.getMonthlySearchVolumesList().stream()
// Orders the monthly search volumes by descending year, then descending month.
.sorted(
(a, b) ->
ComparisonChain.start()
.compare(b.getYear(), a.getYear())
.compare(b.getMonth(), a.getMonth())
.result())
// Prints each monthly search volume.
.forEachOrdered(
monthlySearchVolume ->
System.out.printf(
"Approximately %d searches in %s, %s%n",
monthlySearchVolume.getMonthlySearches(),
monthlySearchVolume.getMonth(),
monthlySearchVolume.getYear()));
}
}
}
C#
public void Run(GoogleAdsClient client, long customerId)
{
KeywordPlanIdeaServiceClient keywordPlanIdeaService =
client.GetService(Services.V16.KeywordPlanIdeaService);
GenerateKeywordHistoricalMetricsRequest request =
new GenerateKeywordHistoricalMetricsRequest()
{
CustomerId = customerId.ToString(),
Keywords = { "mars cruise", "cheap cruise", "jupiter cruise" },
// See https://developers.google.com/google-ads/api/reference/data/geotargets
// for the list of geo target IDs.
// Geo target constant 2840 is for USA.
GeoTargetConstants = { ResourceNames.GeoTargetConstant(2840) },
KeywordPlanNetwork = KeywordPlanNetwork.GoogleSearch,
// See https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
// for the list of language constant IDs.
// Language constant 1000 is for English.
Language = ResourceNames.LanguageConstant(1000)
};
try
{
GenerateKeywordHistoricalMetricsResponse response =
keywordPlanIdeaService.GenerateKeywordHistoricalMetrics(request);
foreach (GenerateKeywordHistoricalMetricsResult result in response.Results)
{
KeywordPlanHistoricalMetrics metrics = result.KeywordMetrics;
Console.WriteLine($"The search query {result.Text}");
Console.WriteLine("and the following variants: " +
$"{String.Join(",", result.CloseVariants)}");
Console.WriteLine("Generated the following historical metrics:");
// Approximate number of monthly searches on this query averaged for the past 12
// months.
Console.WriteLine($"Approximate monthly searches: {metrics.AvgMonthlySearches}");
// The competition level for this search query.
Console.WriteLine($"Competition level: {metrics.Competition}");
// The competition index for the query in the range [0,100]. This shows how
// competitive ad placement is for a keyword. The level of competition from 0-100 is
// determined by the number of ad slots filled divided by the total number of slots
// available. If not enough data is available, null will be returned.
Console.WriteLine($"Competition index: {metrics.CompetitionIndex}");
// Top of page bid low range (20th percentile) in micros for the keyword.
Console.WriteLine($"Top of page bid low range: {metrics.LowTopOfPageBidMicros}");
// Top of page bid high range (80th percentile) in micros for the keyword.
Console.WriteLine($"Top of page bid high range: {metrics.HighTopOfPageBidMicros}");
// Approximate number of searches on this query for the past twelve months.
foreach (MonthlySearchVolume month in metrics.MonthlySearchVolumes)
{
Console.WriteLine($"Approximately {month.MonthlySearches} searches in " +
$"{month.Month}, {month.Year}");
}
}
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
PHP
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId
): void {
$keywordPlanIdeaServiceClient = $googleAdsClient->getKeywordPlanIdeaServiceClient();
// Generates keyword historical metrics based on the specified parameters.
$response = $keywordPlanIdeaServiceClient->generateKeywordHistoricalMetrics(
new GenerateKeywordHistoricalMetricsRequest([
'customer_id' => $customerId,
'keywords' => ['mars cruise', 'cheap cruise', 'jupiter cruise'],
// See https://developers.google.com/google-ads/api/reference/data/geotargets for
// the list of geo target IDs.
// Geo target constant 2840 is for USA.
'geo_target_constants' => [ResourceNames::forGeoTargetConstant(2840)],
'keyword_plan_network' => KeywordPlanNetwork::GOOGLE_SEARCH,
// https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
// for the list of language constant IDs.
// Language constant 1000 is for English.
'language' => ResourceNames::forLanguageConstant(1000)
])
);
// Iterates over the results and print its detail.
foreach ($response->getResults() as $result) {
/** @var GenerateKeywordHistoricalMetricsResult $result */
$metrics = $result->getKeywordMetrics();
printf("The search query: '%s' ", $result->getText());
printf(
"and the following variants: '%s' ",
implode(',', iterator_to_array($result->getCloseVariants()->getIterator()))
);
print "generated the following historical metrics:" . PHP_EOL;
// Approximate number of monthly searches on this query averaged for the past 12 months.
printf(
"Approximate monthly searches: %s%s",
$metrics->hasAvgMonthlySearches()
? sprintf("%d", $metrics->getAvgMonthlySearches())
: "'none'",
PHP_EOL
);
// The competition level for this search query.
printf(
"Competition level: '%s'%s",
KeywordPlanCompetitionLevel::name($metrics->getCompetition()),
PHP_EOL
);
// The competition index for the query in the range [0,100]. This shows how
// competitive ad placement is for a keyword. The level of competition from 0-100 is
// determined by the number of ad slots filled divided by the total number of slots
// available. If not enough data is available, null will be returned.
printf(
"Competition index: %s%s",
$metrics->hasCompetitionIndex()
? sprintf("%d", $metrics->getCompetitionIndex())
: "'none'",
PHP_EOL
);
// Top of page bid low range (20th percentile) in micros for the keyword.
printf(
"Top of page bid low range: %s%s",
$metrics->hasLowTopOfPageBidMicros()
? sprintf("%d", $metrics->getLowTopOfPageBidMicros())
: "'none'",
PHP_EOL
);
// Top of page bid high range (80th percentile) in micros for the keyword.
printf(
"Top of page bid high range: %s%s",
$metrics->hasHighTopOfPageBidMicros()
? sprintf("%d", $metrics->getHighTopOfPageBidMicros())
: "'none'",
PHP_EOL
);
// Approximate number of searches on this query for the past twelve months.
$monthlySearchVolumes =
iterator_to_array($metrics->getMonthlySearchVolumes()->getIterator());
usort(
$monthlySearchVolumes,
// Orders the monthly search volumes by descending year, then descending month.
function (MonthlySearchVolume $volume1, MonthlySearchVolume $volume2) {
$yearsCompared = $volume2->getYear() <=> $volume1->getYear();
if ($yearsCompared != 0) {
return $yearsCompared;
} else {
return $volume2->getMonth() <=> $volume1->getMonth();
}
}
);
// Prints each monthly search volume.
array_walk($monthlySearchVolumes, function (MonthlySearchVolume $monthlySearchVolume) {
printf(
"Approximately %d searches in %s, %s.%s",
$monthlySearchVolume->getMonthlySearches(),
MonthOfYear::name($monthlySearchVolume->getMonth()),
$monthlySearchVolume->getYear(),
PHP_EOL
);
});
print PHP_EOL;
}
}
Python
def main(client, customer_id):
"""The main method that creates all necessary entities for the example.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
"""
generate_historical_metrics(client, customer_id)
def generate_historical_metrics(client, customer_id):
"""Generates historical metrics and prints the results.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
"""
googleads_service = client.get_service("GoogleAdsService")
keyword_plan_idea_service = client.get_service("KeywordPlanIdeaService")
request = client.get_type("GenerateKeywordHistoricalMetricsRequest")
request.customer_id = customer_id
request.keywords = ["mars cruise", "cheap cruise", "jupiter cruise"]
# Geo target constant 2840 is for USA.
request.geo_target_constants.append(
googleads_service.geo_target_constant_path("2840")
)
request.keyword_plan_network = (
client.enums.KeywordPlanNetworkEnum.GOOGLE_SEARCH
)
# Language criteria 1000 is for English. For the list of language criteria
# IDs, see:
# https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
request.language = googleads_service.language_constant_path("1000")
response = keyword_plan_idea_service.generate_keyword_historical_metrics(
request=request
)
for result in response.results:
metrics = result.keyword_metrics
# These metrics include those for both the search query and any variants
# included in the response.
print(
f"The search query '{result.text}' (and the following variants: "
f"'{result.close_variants if result.close_variants else 'None'}'), "
"generated the following historical metrics:\n"
)
# Approximate number of monthly searches on this query averaged for the
# past 12 months.
print(f"\tApproximate monthly searches: {metrics.avg_monthly_searches}")
# The competition level for this search query.
print(f"\tCompetition level: {metrics.competition}")
# The competition index for the query in the range [0, 100]. This shows
# how competitive ad placement is for a keyword. The level of
# competition from 0-100 is determined by the number of ad slots filled
# divided by the total number of ad slots available. If not enough data
# is available, undef will be returned.
print(f"\tCompetition index: {metrics.competition_index}")
# Top of page bid low range (20th percentile) in micros for the keyword.
print(
f"\tTop of page bid low range: {metrics.low_top_of_page_bid_micros}"
)
# Top of page bid high range (80th percentile) in micros for the
# keyword.
print(
"\tTop of page bid high range: "
f"{metrics.high_top_of_page_bid_micros}"
)
# Approximate number of searches on this query for the past twelve
# months.
for month in metrics.monthly_search_volumes:
print(
f"\tApproximately {month.monthly_searches} searches in "
f"{month.month.name}, {month.year}"
)
Ruby
This example is not yet available in Ruby; you can take a look at the other languages.
Perl
sub generate_historical_metrics {
my ($api_client, $customer_id) = @_;
my $keyword_historical_metrics_response =
$api_client->KeywordPlanIdeaService()->generate_keyword_historical_metrics({
customerId => $customer_id,
keywords => ["mars cruise", "cheap cruise", "jupiter cruise"],
# Geo target constant 2840 is for USA.
geoTargetConstants => [
Google::Ads::GoogleAds::V16::Utils::ResourceNames::geo_target_constant(
2840)
],
keywordPlanNetwork => 'GOOGLE_SEARCH',
# Language criteria 1000 is for English. See
# https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
# for the list of language criteria IDs.
language =>
Google::Ads::GoogleAds::V16::Utils::ResourceNames::language_constant(
1000)});
foreach my $result (@{$keyword_historical_metrics_response->{results}}) {
my $metric = $result->{keywordMetrics};
# These metrics include those for both the search query and any
# variants included in the response.
# If the metric is undefined, print (undef) as a placeholder.
printf
"The search query, %s, (and the following variants: %s), generated the following historical metrics:\n",
$result->{text},
$result->{closeVariants}
? join(', ', $result->{closeVariants})
: "(undef)";
# Approximate number of monthly searches on this query averaged for
# the past 12 months.
printf "\tApproximate monthly searches: %s.\n",
value_or_undef($metric->{avgMonthlySearches});
# The competition level for this search query.
printf "\tCompetition level: %s.\n", value_or_undef($metric->{competition});
# The competition index for the query in the range [0, 100]. This shows how
# competitive ad placement is for a keyword. The level of competition from
# 0-100 is determined by the number of ad slots filled divided by the total
# number of ad slots available. If not enough data is available, undef will
# be returned.
printf "\tCompetition index: %s.\n",
value_or_undef($metric->{competitionIndex});
# Top of page bid low range (20th percentile) in micros for the keyword.
printf "\tTop of page bid low range: %s.\n",
value_or_undef($metric->{lowTopOfPageBidMicros});
# Top of page bid high range (80th percentile) in micros for the keyword.
printf "\tTop of page bid high range: %s.\n",
value_or_undef($metric->{highTopOfPageBidMicros});
# Approximate number of searches on this query for the past twelve months.
foreach my $month (@{$metric->{monthlySearchVolumes}}) {
printf "\tApproximately %d searches in %s, %s.\n",
$month->{monthlySearches}, $month->{month}, $month->{year};
}
}
return 1;
}
מדדים כמו נפח החיפוש מתעדכנים מדי חודש על ידי בחינת נפח החיפושים בחודש שעבר. אלה אותם נתונים כמו ב-Google Trends.
מיפוי לממשק המשתמש
ל-KeywordPlanIdeaService.GenerateKeywordHistoricalMetrics יש פונקציונליות דומה בכלי לתכנון מילות מפתח בממשק המשתמש.
| ממשק המשתמש של הכלי לתכנון מילות מפתח | Google Ads API |
|---|---|
| הזנת מילות מפתח | GenerateKeywordHistoricalMetricsRequest.keywords |
| מיקומים | GenerateKeywordHistoricalMetricsRequest.geo_target_constants |
| Language | GenerateKeywordHistoricalMetricsRequest.language |
| רשתות החיפוש | GenerateKeywordHistoricalMetricsRequest.keyword_plan_network |
| טווח תאריכים | GenerateKeywordHistoricalMetricsRequest.historical_metrics_options |
| הצעת עלות לקליק | HistoricalMetricsOptions.include_average_cpc |