רעיונות למילות מפתח

באמצעות KeywordPlanIdeaService תוכלו לחפש מילות מפתח חדשות שרלוונטיות לקמפיין שלכם לרשת החיפוש ב-Google, או למצוא מדדים היסטוריים של מילות מפתח.

יצירת רעיונות

אפשר ליצור רעיונות למילות מפתח לקמפיין באמצעות KeywordPlanIdeaService.GenerateKeywordIdeas.

אתם יכולים לספק מקורות של מילות מפתח וכתובות URL כדי ליצור רעיונות. הגדר פרמטרים של מיקוד כגון מיקומים, שפה והגדרות רשת על מנת לצמצם את החיפוש. מוצגים נתונים סטטיסטיים היסטוריים, כמו נתוני נפח חיפוש, כדי לעזור לך לקבוע אם להשתמש במילות המפתח בקמפיין. למשתמשים שמכירים את ממשק המשתמש של Google Ads, הממשק הזה דומה לכלי לתכנון מילות מפתח.

הערה: לא חייבים להוסיף KeywordPlan כשמשתמשים בשיטה הזו. אפשר להשתמש בתוצאות של השיטה הזו כדי ליצור תוכנית לשימוש במילות מפתח.

יש כמה דרכים ליצור מילות מפתח ראשוניות:

• כדי למצוא מילים או ביטויים שמתארים את מה שאתם מפרסמים, השתמשו ב-KeywordSeed. זה יכול להיות סוג כללי של עסק שאליו אתם מטרגטים, כמו שרברבים, או מוצר או שירות שאתם מציעים, כמו ניקוי ניקוז.

• לכתובת ה-URL של דף אינטרנט או של אתר שלם שקשור לעסק שלכם, משתמשים ב-UrlSeed. המקור של כתובת ה-URL מטרגט רק כתובת URL ספציפית. אם אין התאמות, החיפוש מתרחב באופן אוטומטי לדפים מאותו דומיין.

  במקורות של כתובות URL, התוכן של היפר-קישורים לא משמש ליצירת רעיונות למילות מפתח.

• גם המקור של מילות המפתח וגם המקור של כתובות ה-URL צריך להשתמש ב-KeywordAndUrlSeed.

  השימוש ב-KeywordAndUrlSeed יכול להוביל למספר גדול יותר של רעיונות למילות מפתח, בהשוואה ל-UrlSeed בלבד.

• לאתר שלם, משתמשים ב-SiteSeed. בהינתן שם דומיין ברמה העליונה, כמו www.example.com, מקור האתר מייצר עד 250,000 רעיונות למילות מפתח ממידע שזמין באופן ציבורי.

כדי לצמצם את הטירגוט, אפשר:

• מגדירים את השפה באמצעות GenerateKeywordIdeasRequest.language.
• מגדירים את המיקום באמצעות GenerateKeywordIdeasRequest.geo_target_constants.
• מגדירים את הרשת באמצעות GenerateKeywordIdeasRequest.keyword_plan_network.
• קובעים אם לכלול מילות מפתח למבוגרים בלבד באמצעות GenerateKeywordIdeasRequest.include_adult_keywords.
• צמצם את מילות המפתח בעזרת GenerateKeywordIdeasRequest.keyword_annotation.
• מגדירים את טווח התאריכים באמצעות GenerateKeywordIdeasRequest.historical_metrics_options.

התוצאה שהוגדרה בתשובה תומכת בעימוד.

הרעיונות מוחזרים יחד עם מדדים היסטוריים שבהם ניתן להשתמש על מנת לסנן רשימה ולהשתמש בהם לצורך תחזיות. לדוגמה, יכול להיות שתרצו לטרגט נפחי חיפוש גבוהים רק כדי למקסם את פוטנציאל החשיפה של הקמפיין, או לטרגט רק ציונים גבוהים יותר מהתחרות כדי להגביר את המודעוּת.

Java

private void runExample(
    GoogleAdsClient googleAdsClient,
    long customerId,
    long languageId,
    List<Long> locationIds,
    List<String> keywords,
    @Nullable String pageUrl) {
  try (KeywordPlanIdeaServiceClient keywordPlanServiceClient =
      googleAdsClient.getLatestVersion().createKeywordPlanIdeaServiceClient()) {
    GenerateKeywordIdeasRequest.Builder requestBuilder =
        GenerateKeywordIdeasRequest.newBuilder()
            .setCustomerId(Long.toString(customerId))
            // Sets the language resource using the provided language ID.
            .setLanguage(ResourceNames.languageConstant(languageId))
            // Sets the network. To restrict to only Google Search, change the parameter below to
            // KeywordPlanNetwork.GOOGLE_SEARCH.
            .setKeywordPlanNetwork(KeywordPlanNetwork.GOOGLE_SEARCH_AND_PARTNERS);

    // Adds the resource name of each location ID to the request.
    for (Long locationId : locationIds) {
      requestBuilder.addGeoTargetConstants(ResourceNames.geoTargetConstant(locationId));
    }

    // Makes sure that keywords and/or page URL were specified. The request must have exactly one
    // of urlSeed, keywordSeed, or keywordAndUrlSeed set.
    if (keywords.isEmpty() && pageUrl == null) {
      throw new IllegalArgumentException(
          "At least one of keywords or page URL is required, but neither was specified.");
    }

    if (keywords.isEmpty()) {
      // Only page URL was specified, so use a UrlSeed.
      requestBuilder.getUrlSeedBuilder().setUrl(pageUrl);
    } else if (pageUrl == null) {
      // Only keywords were specified, so use a KeywordSeed.
      requestBuilder.getKeywordSeedBuilder().addAllKeywords(keywords);
    } else {
      // Both page URL and keywords were specified, so use a KeywordAndUrlSeed.
      requestBuilder.getKeywordAndUrlSeedBuilder().setUrl(pageUrl).addAllKeywords(keywords);
    }

    // Sends the keyword ideas request.
    GenerateKeywordIdeasPagedResponse response =
        keywordPlanServiceClient.generateKeywordIdeas(requestBuilder.build());
    // Prints each result in the response.
    for (GenerateKeywordIdeaResult result : response.iterateAll()) {
      System.out.printf(
          "Keyword idea text '%s' has %d average monthly searches and '%s' competition.%n",
          result.getText(),
          result.getKeywordIdeaMetrics().getAvgMonthlySearches(),
          result.getKeywordIdeaMetrics().getCompetition());
    }
  }
}
GenerateKeywordIdeas.java
      

C#

public void Run(GoogleAdsClient client, long customerId, long[] locationIds,
    long languageId, string[] keywordTexts, string pageUrl)
{
    KeywordPlanIdeaServiceClient keywordPlanIdeaService =
        client.GetService(Services.V16.KeywordPlanIdeaService);

    // Make sure that keywords and/or page URL were specified. The request must have
    // exactly one of urlSeed, keywordSeed, or keywordAndUrlSeed set.
    if (keywordTexts.Length == 0 && string.IsNullOrEmpty(pageUrl))
    {
        throw new ArgumentException("At least one of keywords or page URL is required, " +
            "but neither was specified.");
    }

    // Specify the optional arguments of the request as a keywordSeed, UrlSeed,
    // or KeywordAndUrlSeed.
    GenerateKeywordIdeasRequest request = new GenerateKeywordIdeasRequest()
    {
        CustomerId = customerId.ToString(),
    };

    if (keywordTexts.Length == 0)
    {
        // Only page URL was specified, so use a UrlSeed.
        request.UrlSeed = new UrlSeed()
        {
            Url = pageUrl
        };
    }
    else if (string.IsNullOrEmpty(pageUrl))
    {
        // Only keywords were specified, so use a KeywordSeed.
        request.KeywordSeed = new KeywordSeed();
        request.KeywordSeed.Keywords.AddRange(keywordTexts);
    }
    else
    {
        // Both page URL and keywords were specified, so use a KeywordAndUrlSeed.
        request.KeywordAndUrlSeed = new KeywordAndUrlSeed();
        request.KeywordAndUrlSeed.Url = pageUrl;
        request.KeywordAndUrlSeed.Keywords.AddRange(keywordTexts);
    }

    // Create a list of geo target constants based on the resource name of specified
    // location IDs.
    foreach (long locationId in locationIds)
    {
        request.GeoTargetConstants.Add(ResourceNames.GeoTargetConstant(locationId));
    }

    request.Language = ResourceNames.LanguageConstant(languageId);
    // Set the network. To restrict to only Google Search, change the parameter below to
    // KeywordPlanNetwork.GoogleSearch.
    request.KeywordPlanNetwork = KeywordPlanNetwork.GoogleSearchAndPartners;

    try
    {
        // Generate keyword ideas based on the specified parameters.
        var response =
            keywordPlanIdeaService.GenerateKeywordIdeas(request);

        // Iterate over the results and print its detail.
        foreach (GenerateKeywordIdeaResult result in response)
        {
            KeywordPlanHistoricalMetrics metrics = result.KeywordIdeaMetrics;
            Console.WriteLine($"Keyword idea text '{result.Text}' has " +
                $"{metrics.AvgMonthlySearches} average monthly searches and competition " +
                $"is {metrics.Competition}.");
        }
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
GenerateKeywordIdeas.cs
      

PHP

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    array $locationIds,
    int $languageId,
    array $keywords,
    ?string $pageUrl
) {
    $keywordPlanIdeaServiceClient = $googleAdsClient->getKeywordPlanIdeaServiceClient();

    // Make sure that keywords and/or page URL were specified. The request must have exactly one
    // of urlSeed, keywordSeed, or keywordAndUrlSeed set.
    if (empty($keywords) && is_null($pageUrl)) {
        throw new \InvalidArgumentException(
            'At least one of keywords or page URL is required, but neither was specified.'
        );
    }

    // Specify the optional arguments of the request as a keywordSeed, urlSeed,
    // or keywordAndUrlSeed.
    $requestOptionalArgs = [];
    if (empty($keywords)) {
        // Only page URL was specified, so use a UrlSeed.
        $requestOptionalArgs['url_seed'] = new UrlSeed(['url' => $pageUrl]);
    } elseif (is_null($pageUrl)) {
        // Only keywords were specified, so use a KeywordSeed.
        $requestOptionalArgs['keyword_seed'] = new KeywordSeed(['keywords' => $keywords]);
    } else {
        // Both page URL and keywords were specified, so use a KeywordAndUrlSeed.
        $requestOptionalArgs['keyword_and_url_seed'] =
            new KeywordAndUrlSeed(['url' => $pageUrl, 'keywords' => $keywords]);
    }

    // Create a list of geo target constants based on the resource name of specified location
    // IDs.
    $geoTargetConstants =  array_map(function ($locationId) {
        return ResourceNames::forGeoTargetConstant($locationId);
    }, $locationIds);

    // Generate keyword ideas based on the specified parameters.
    $response = $keywordPlanIdeaServiceClient->generateKeywordIdeas(
        new GenerateKeywordIdeasRequest([
            // Set the language resource using the provided language ID.
            'language' => ResourceNames::forLanguageConstant($languageId),
            'customer_id' => $customerId,
            // Add the resource name of each location ID to the request.
            'geo_target_constants' => $geoTargetConstants,
            // Set the network. To restrict to only Google Search, change the parameter below to
            // KeywordPlanNetwork::GOOGLE_SEARCH.
            'keyword_plan_network' => KeywordPlanNetwork::GOOGLE_SEARCH_AND_PARTNERS
        ] + $requestOptionalArgs)
    );

    // Iterate over the results and print its detail.
    foreach ($response->iterateAllElements() as $result) {
        /** @var GenerateKeywordIdeaResult $result */
        // Note that the competition printed below is enum value.
        // For example, a value of 2 will be returned when the competition is 'LOW'.
        // A mapping of enum names to values can be found at KeywordPlanCompetitionLevel.php.
        printf(
            "Keyword idea text '%s' has %d average monthly searches and competition as %d.%s",
            $result->getText(),
            is_null($result->getKeywordIdeaMetrics()) ?
                0 : $result->getKeywordIdeaMetrics()->getAvgMonthlySearches(),
            is_null($result->getKeywordIdeaMetrics()) ?
                0 : $result->getKeywordIdeaMetrics()->getCompetition(),
            PHP_EOL
        );
    }
}
GenerateKeywordIdeas.php
      

Python

def main(
    client, customer_id, location_ids, language_id, keyword_texts, page_url
):
    keyword_plan_idea_service = client.get_service("KeywordPlanIdeaService")
    keyword_competition_level_enum = (
        client.enums.KeywordPlanCompetitionLevelEnum
    )
    keyword_plan_network = (
        client.enums.KeywordPlanNetworkEnum.GOOGLE_SEARCH_AND_PARTNERS
    )
    location_rns = map_locations_ids_to_resource_names(client, location_ids)
    language_rn = client.get_service("GoogleAdsService").language_constant_path(
        language_id
    )

    # Either keywords or a page_url are required to generate keyword ideas
    # so this raises an error if neither are provided.
    if not (keyword_texts or page_url):
        raise ValueError(
            "At least one of keywords or page URL is required, "
            "but neither was specified."
        )

    # Only one of the fields "url_seed", "keyword_seed", or
    # "keyword_and_url_seed" can be set on the request, depending on whether
    # keywords, a page_url or both were passed to this function.
    request = client.get_type("GenerateKeywordIdeasRequest")
    request.customer_id = customer_id
    request.language = language_rn
    request.geo_target_constants = location_rns
    request.include_adult_keywords = False
    request.keyword_plan_network = keyword_plan_network

    # To generate keyword ideas with only a page_url and no keywords we need
    # to initialize a UrlSeed object with the page_url as the "url" field.
    if not keyword_texts and page_url:
        request.url_seed.url = page_url

    # To generate keyword ideas with only a list of keywords and no page_url
    # we need to initialize a KeywordSeed object and set the "keywords" field
    # to be a list of StringValue objects.
    if keyword_texts and not page_url:
        request.keyword_seed.keywords.extend(keyword_texts)

    # To generate keyword ideas using both a list of keywords and a page_url we
    # need to initialize a KeywordAndUrlSeed object, setting both the "url" and
    # "keywords" fields.
    if keyword_texts and page_url:
        request.keyword_and_url_seed.url = page_url
        request.keyword_and_url_seed.keywords.extend(keyword_texts)

    keyword_ideas = keyword_plan_idea_service.generate_keyword_ideas(
        request=request
    )

    for idea in keyword_ideas:
        competition_value = idea.keyword_idea_metrics.competition.name
        print(
            f'Keyword idea text "{idea.text}" has '
            f'"{idea.keyword_idea_metrics.avg_monthly_searches}" '
            f'average monthly searches and "{competition_value}" '
            "competition.\n"
        )
generate_keyword_ideas.py
      

Ruby

def generate_keyword_ideas(customer_id, location_ids, language_id, keywords,
    page_url)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  # Make sure that keywords and/or page URL were specified. The request must
  # have exactly one of urlSeed, keywordSeed, or keywordAndUrlSeed set.
  if keywords.reject {|k| k.nil?}.empty? && page_url.nil?
    raise "At least one of keywords or page URL is required."
  end

  kp_idea_service = client.service.keyword_plan_idea

  options_hash = if keywords.empty?
                   seed = client.resource.url_seed do |seed|
                     seed.url = page_url
                   end
                   {url_seed: seed}
                 elsif page_url.nil?
                   seed = client.resource.keyword_seed do |seed|
                     keywords.each do |keyword|
                       seed.keywords << keyword
                     end
                   end
                   {keyword_seed: seed}
                 else
                   seed = client.resource.keyword_and_url_seed do |seed|
                     seed.url = page_url
                     keywords.each do |keyword|
                       seed.keywords << keyword
                     end
                   end
                   {keyword_and_url_seed: seed}
                 end

  geo_target_constants = location_ids.map do |location_id|
    client.path.geo_target_constant(location_id)
  end

  include_adult_keywords = true

  response = kp_idea_service.generate_keyword_ideas(
    customer_id: customer_id,
    language: client.path.language_constant(language_id),
    geo_target_constants: geo_target_constants,
    include_adult_keywords: include_adult_keywords,
    # To restrict to only Google Search, change the parameter below to
    # :GOOGLE_SEARCH
    keyword_plan_network: :GOOGLE_SEARCH_AND_PARTNERS,
    **options_hash
  )

  response.each do |result|
    monthly_searches = if result.keyword_idea_metrics.nil?
                         0
                       else
                         result.keyword_idea_metrics.avg_monthly_searches
                       end
    competition = if result.keyword_idea_metrics.nil?
                    :UNSPECIFIED
                  else
                    result.keyword_idea_metrics.competition
                  end
    puts "Keyword idea text #{result.text} has #{monthly_searches} average " +
        "monthly searches and competition as #{competition}."
  end
end
generate_keyword_ideas.rb
      

Perl

sub generate_keyword_ideas {
  my (
    $api_client,  $customer_id,   $location_ids,
    $language_id, $keyword_texts, $page_url
  ) = @_;

  # Make sure that keywords and/or page URL were specified. The request must have
  # exactly one of urlSeed, keywordSeed, or keywordAndUrlSeed set.
  if (not scalar @$keyword_texts and not $page_url) {
    die "At least one of keywords or page URL is required, " .
      "but neither was specified.";
  }

  # Specify the optional arguments of the request as a keywordSeed, urlSeed,
  # or keywordAndUrlSeed.
  my $request_option_args = {};
  if (!scalar @$keyword_texts) {
    # Only page URL was specified, so use a UrlSeed.
    $request_option_args->{urlSeed} =
      Google::Ads::GoogleAds::V16::Services::KeywordPlanIdeaService::UrlSeed->
      new({
        url => $page_url
      });
  } elsif (not $page_url) {
    # Only keywords were specified, so use a KeywordSeed.
    $request_option_args->{keywordSeed} =
      Google::Ads::GoogleAds::V16::Services::KeywordPlanIdeaService::KeywordSeed
      ->new({
        keywords => $keyword_texts
      });
  } else {
    # Both page URL and keywords were specified, so use a KeywordAndUrlSeed.
    $request_option_args->{keywordAndUrlSeed} =
      Google::Ads::GoogleAds::V16::Services::KeywordPlanIdeaService::KeywordAndUrlSeed
      ->new({
        url      => $page_url,
        keywords => $keyword_texts
      });
  }

  # Create a list of geo target constants based on the resource name of specified
  # location IDs.
  my $geo_target_constants = [
    map (
      Google::Ads::GoogleAds::V16::Utils::ResourceNames::geo_target_constant(
        $_),
      @$location_ids)];

  # Generate keyword ideas based on the specified parameters.
  my $keyword_ideas_response =
    $api_client->KeywordPlanIdeaService()->generate_keyword_ideas({
      customerId => $customer_id,
      # Set the language resource using the provided language ID.
      language =>
        Google::Ads::GoogleAds::V16::Utils::ResourceNames::language_constant(
        $language_id),
      # Add the resource name of each location ID to the request.
      geoTargetConstants => $geo_target_constants,
      # Set the network. To restrict to only Google Search, change the parameter below
      # to GOOGLE_SEARCH.
      keywordPlanNetwork => GOOGLE_SEARCH_AND_PARTNERS,
      %$request_option_args
    });

  # Iterate over the results and print its detail.
  foreach my $result (@{$keyword_ideas_response->{results}}) {
    printf "Keyword idea text '%s' has %d average monthly searches " .
      "and '%s' competition.\n", $result->{text},
      $result->{keywordIdeaMetrics}{avgMonthlySearches}
      ? $result->{keywordIdeaMetrics}{avgMonthlySearches}
      : 0,
      $result->{keywordIdeaMetrics}{competition}
      ? $result->{keywordIdeaMetrics}{competition}
      : "undef";
  }

  return 1;
}
generate_keyword_ideas.pl
      

מיפוי לממשק המשתמש

ל-KeywordPlanIdeaService.GenerateKeywordIdeas יש פונקציונליות דומה בכלי לתכנון מילות מפתח בממשק המשתמש.

ממשק המשתמש של הכלי לתכנון מילות מפתח	Google Ads API
יש להזין מילות מפתח וכתובות URL	GenerateKeywordIdeasRequest.keyword_and_url_seed GenerateKeywordIdeasRequest.keyword_seed GenerateKeywordIdeasRequest.url_seed
מיקומים	GenerateKeywordIdeasRequest.geo_target_constants
מילות מפתח למבוגרים בלבד	GenerateKeywordIdeasRequest.include_adult_keywords
Language	GenerateKeywordIdeasRequest.language
רשתות החיפוש	GenerateKeywordIdeasRequest.keyword_plan_network
צמצום מילות המפתח	GenerateKeywordIdeasRequest.keyword_annotation
טווח תאריכים	GenerateKeywordIdeasRequest.historical_metrics_options
תוצאות: מילת מפתח	GenerateKeywordIdeaResult.text
תוצאות: מדדים	GenerateKeywordIdeaResult.keyword_idea_metrics