تحديد استراتيجية عروض أسعار أو تعديلها

بالنسبة إلى إعلانات الفنادق، يمكن تخصيص استراتيجية عروض أسعار لحملة فردية.

ويمكن العثور على تفاصيل عن اختيار استراتيجيات عروض الأسعار لإعلانات الفنادق في المقالة نظرة عامة على عروض الأسعار لإعلانات الفنادق. بعد التعرّف على استراتيجيات عروض الأسعار، يمكنك استخدام Google Ads API لتحديد استراتيجيات عروض أسعار حملات الفنادق وتعديلها.

تحديد استراتيجية عروض أسعار

لتحديد استراتيجية كجزء من إنشاء حملة فندق جديدة، اتّبِع الخطوات التالية:

  1. اختَر campaign_bidding_strategy. يمكن استخدام الاستراتيجيات التالية لإعلانات الفنادق:

    • commission (لكل إحالة ناجحة أو كل إقامة)
    • percent_cpc (تتيح استخدام تكلفة النقرة المحسّنة)
    • manual_cpc (تتيح استخدام تكلفة النقرة المحسّنة)

  2. حدد زوج اسم الحقل-القيمة الذي تريد استخدامه للاستراتيجية المختارة. على سبيل المثال، بالنسبة إلى استراتيجية percent_cpc، يمكنك ضبط enhanced_cpc_enabled على true.

  3. حدد الإستراتيجية عند إنشاء الحملة الجديدة. على سبيل المثال، في Java، يمكنك استدعاء طريقة الإعداد للحقل campaign_bidding_strategy (اصطلاح اسم الطريقة هو setcampaign_bidding_strategy) من داخل أداة إنشاء مثيل Campaign.

    بالنسبة إلى استراتيجية commission، عند إنشاء الحملة الجديدة، لا تنسَ إضافة عبارة إضافية تحدّد PaymentMode.

يوضّح هذا المثال كيفية ضبط استراتيجية عروض الأسعار "percent_cpc" عند إنشاء حملة جديدة:

Java

// Creates the campaign.
Campaign campaign =
    Campaign.newBuilder()
        .setName("Interplanetary Cruise #" + getPrintableDateTime())
        // Configures settings related to hotel campaigns including advertising channel type
        // and hotel setting info.
        .setAdvertisingChannelType(AdvertisingChannelType.HOTEL)
        .setHotelSetting(hotelSettingInfo)
        // Recommendation: Sets the campaign to PAUSED when creating it to prevent
        // the ads from immediately serving. Set to ENABLED once you've added
        // targeting and the ads are ready to serve
        .setStatus(CampaignStatus.PAUSED)
        // Sets the bidding strategy to Percent CPC. Only Manual CPC and Percent CPC can be used
        // for hotel campaigns.
        .setPercentCpc(
            PercentCpc.newBuilder().setCpcBidCeilingMicros(cpcBidCeilingMicroAmount).build())
        // Sets the budget.
        .setCampaignBudget(budgetResourceName)
        // Adds the networkSettings configured above.
        .setNetworkSettings(networkSettings)
        .build();
AddHotelAd.java

C#

// Create a campaign.
Campaign campaign = new Campaign()
{
    Name = "Interplanetary Cruise Campaign #" + ExampleUtilities.GetRandomString(),

    // Configure settings related to hotel campaigns including advertising channel type
    // and hotel setting info.
    AdvertisingChannelType = AdvertisingChannelType.Hotel,
    HotelSetting = new HotelSettingInfo()
    {
        HotelCenterId = hotelCenterAccountId
    },

    // Recommendation: Set the campaign to PAUSED when creating it to prevent
    // the ads from immediately serving. Set to ENABLED once you've added
    // targeting and the ads are ready to serve.
    Status = CampaignStatus.Paused,

    // Sets the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can
    // be used for hotel campaigns.
    PercentCpc = new PercentCpc()
    {
        CpcBidCeilingMicros = cpcBidCeilingMicroAmount
    },

    // Set the budget.
    CampaignBudget = budgetResourceName,

    // Configure the campaign network options. Only Google Search is allowed for
    // hotel campaigns.
    NetworkSettings = new NetworkSettings()
    {
        TargetGoogleSearch = true
    }
};
AddHotelAd.cs

PHP

// Creates a campaign.
$campaign = new Campaign([
    'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(),
    // Configures settings related to hotel campaigns including advertising channel type
    // and hotel setting info.
    'advertising_channel_type' => AdvertisingChannelType::HOTEL,
    'hotel_setting' => new HotelSettingInfo(['hotel_center_id' => $hotelCenterAccountId]),
    // Recommendation: Set the campaign to PAUSED when creating it to prevent
    // the ads from immediately serving. Set to ENABLED once you've added
    // targeting and the ads are ready to serve.
    'status' => CampaignStatus::PAUSED,
    // Sets the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can be used
    // for hotel campaigns.
    'percent_cpc' => new PercentCpc([
        'cpc_bid_ceiling_micros' => $cpcBidCeilingMicroAmount
    ]),
    // Sets the budget.
    'campaign_budget' => $budgetResourceName,
    // Configures the campaign network options. Only Google Search is allowed for
    // hotel campaigns.
    'network_settings' => new NetworkSettings([
        'target_google_search' => true,
    ]),
]);
AddHotelAd.php

Python

# Create campaign.
campaign_operation = client.get_type("CampaignOperation")
campaign = campaign_operation.create
campaign.name = f"Interplanetary Cruise Campaign {uuid.uuid4()}"

# Configures settings related to hotel campaigns including advertising
# channel type and hotel setting info.
campaign.advertising_channel_type = (
    client.enums.AdvertisingChannelTypeEnum.HOTEL
)
campaign.hotel_setting.hotel_center_id = hotel_center_account_id

# Recommendation: Set the campaign to PAUSED when creating it to prevent the
# ads from immediately serving. Set to ENABLED once you've added targeting
# and the ads are ready to serve.
campaign.status = client.enums.CampaignStatusEnum.PAUSED

# Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC
# can be used for hotel campaigns.
campaign.percent_cpc.cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount

# Sets the budget.
campaign.campaign_budget = budget_resource_name

# Set the campaign network options. Only Google Search is allowed for hotel
# campaigns.
campaign.network_settings.target_google_search = True
add_hotel_ad.py

Ruby

# Create a campaign.
campaign_operation = client.operation.create_resource.campaign do |c|
  c.name = generate_random_name_field("Interplanetary Cruise Campaign")

  # Configure settings related to hotel campaigns.
  c.advertising_channel_type = :HOTEL
  c.hotel_setting = client.resource.hotel_setting_info do |hsi|
    hsi.hotel_center_id = hotel_center_account_id
  end

  # Recommendation: Set the campaign to PAUSED when creating it to prevent the
  # ads from immediately serving. Set to ENABLED once you've added targeting and
  # the ads are ready to serve.
  c.status = :PAUSED

  # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can
  # be used for hotel campaigns.
  c.percent_cpc = client.resource.percent_cpc do |pcpc|
    pcpc.cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount
  end

  # Set the budget.
  c.campaign_budget = budget_resource

  # Configures the campaign network options. Only Google Search is allowed for
  # hotel campaigns.
  c.network_settings = client.resource.network_settings do |ns|
    ns.target_google_search = true
  end
end
add_hotel_ad.rb

Perl

# Create a hotel campaign.
my $campaign = Google::Ads::GoogleAds::V16::Resources::Campaign->new({
    name => "Interplanetary Cruise Campaign #" . uniqid(),
    # Configure settings related to hotel campaigns including advertising
    # channel type and hotel setting info.
    advertisingChannelType => HOTEL,
    hotelSetting           =>
      Google::Ads::GoogleAds::V16::Resources::HotelSettingInfo->new({
        hotelCenterId => $hotel_center_account_id
      }
      ),
    # Recommendation: Set the campaign to PAUSED when creating it to prevent
    # the ads from immediately serving. Set to ENABLED once you've added
    # targeting and the ads are ready to serve.
    status => Google::Ads::GoogleAds::V16::Enums::CampaignStatusEnum::PAUSED,
    # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC
    # can be used for hotel campaigns.
    percentCpc => Google::Ads::GoogleAds::V16::Common::PercentCpc->new(
      {cpcBidCeilingMicros => $cpc_bid_ceiling_micro_amount}
    ),
    # Set the budget.
    campaignBudget => $budget_resource_name,
    # Configure the campaign network options. Only Google Search is allowed for
    # hotel campaigns.
    networkSettings =>
      Google::Ads::GoogleAds::V16::Resources::NetworkSettings->new({
        targetGoogleSearch => "true"
      })});
add_hotel_ad.pl

تعديل استراتيجية عروض أسعار

لتعديل استراتيجية عروض أسعار إحدى الحملات، في CampaignOperation.update، حدِّد حقول Campaign كما هو موضّح في تحديد استراتيجية عروض أسعار.

السابق
نظرة عامة
التالي
تعيين عروض الأسعار