由系统管理的实验

系统管理的实验用于通过创建与原始对照组广告系列并行运行的一个或多个可修改的实验组广告系列来执行 A/B 测试。 此工作流支持以下 ExperimentType 值：

• SEARCH_CUSTOM：由搜索广告系列组成的自定义实验。
• DISPLAY_CUSTOM：由展示广告系列组成的自定义实验。
• HOTEL_CUSTOM：由酒店广告系列组成的自定义实验。
• YOUTUBE_CUSTOM：由视频广告系列组成的自定义实验。
• PMAX_REPLACEMENT_SHOPPING：用于测试购物广告系列与效果最大化广告系列的效果对比的实验。

设置

系统管理的实验的设置流程如下：

1. 创建 Experiment。
2. 为对照组和实验组创建 ExperimentArm 资源。
3. 修改实验组中的 in_design_campaigns。

1. 创建实验

使用 Google Ads API 运行实验的第一步是创建 Experiment。此资源定义了您要运行的实验的一些关键信息。在此步骤中，您无需指定实验中涉及的任何广告系列。

下面简要介绍了 Experiment 的一些关键字段：

• name：每个实验都必须有一个唯一的名称。
• description：一个可选字段，您可以在以后使用它来引用。不会影响实验的运行方式。
• suffix：此后缀将附加到实验组广告系列名称的末尾，以便您将它们与对照组广告系列区分开来。 我们将在第 步 2 中进一步解释这些概念。
• type：要运行的实验类型。对于系统管理的实验，请使用 SEARCH_CUSTOM、DISPLAY_CUSTOM、HOTEL_CUSTOM、YOUTUBE_CUSTOM 或 PMAX_REPLACEMENT_SHOPPING。
• status：创建实验时，请将此字段设置为 SETUP。稍后，当您开始实验后，此字段将让您查看当前状态。
• start_date 和 end_date：指定实验的开始时间和结束时间。
• sync_enabled：默认处于停用状态。如果设置为 true，则在实验运行期间对原始广告系列所做的更改会自动复制到实验广告系列。了解 详情。

Java

private String createExperimentResource(GoogleAdsClient googleAdsClient, long customerId) {
  ExperimentOperation operation =
      ExperimentOperation.newBuilder()
          .setCreate(
              Experiment.newBuilder()
                  // Name must be unique.
                  .setName("Example Experiment #" + getPrintableDateTime())
                  .setType(ExperimentType.SEARCH_CUSTOM)
                  .setSuffix("[experiment]")
                  .setStatus(ExperimentStatus.SETUP)
                  .build())
          .build();

  try (ExperimentServiceClient experimentServiceClient =
      googleAdsClient.getLatestVersion().createExperimentServiceClient()) {
    MutateExperimentsResponse response =
        experimentServiceClient.mutateExperiments(
            Long.toString(customerId), ImmutableList.of(operation));
    String experiment = response.getResults(0).getResourceName();
    System.out.printf("Created experiment with resource name '%s'%n", experiment);
    return experiment;
  }
}
CreateExperiment.java
      

C#

/// <summary>
/// Creates the experiment.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The customer ID for which the call is made.</param>
/// <returns>The resource name of the newly created experiment.</returns>
private static string CreateAnExperiment(GoogleAdsClient client, long customerId)
{
    // Get the ExperimentService.
    ExperimentServiceClient experimentService = client.GetService(
        Services.V24.ExperimentService);

    // Creates the experiment.
    Experiment experiment = new Experiment()
    {
        // Name must be unique.
        Name = $"Example Experiment #{ExampleUtilities.GetRandomString()}",
        Type = ExperimentType.SearchCustom,
        Suffix = "[experiment]",
        Status = ExperimentStatus.Setup
    };

    // Creates the operation.
    ExperimentOperation operation = new ExperimentOperation()
    {
        Create = experiment
    };

    // Makes the API call.
    MutateExperimentsResponse response = experimentService.MutateExperiments(
        customerId.ToString(), new[] { operation });

    // Displays the result.
    string experimentResourceName = response.Results.First().ResourceName;

    Console.WriteLine($"Created experiment with resource name " +
        $"'{experimentResourceName}'.");
    return experimentResourceName;
}
CreateExperiment.cs
      

PHP

private static function createExperimentResource(
    ExperimentServiceClient $experimentServiceClient,
    int $customerId
): string {
    // Creates an experiment and its operation.
    $experiment = new Experiment([
        // Name must be unique.
        'name' => 'Example Experiment #' . Helper::getPrintableDatetime(),
        'type' => ExperimentType::SEARCH_CUSTOM,
        'suffix' => '[experiment]',
        'status' => ExperimentStatus::SETUP
    ]);
    $experimentOperation = new ExperimentOperation(['create' => $experiment]);

    // Issues a request to create the experiment.
    $response = $experimentServiceClient->mutateExperiments(
        MutateExperimentsRequest::build($customerId, [$experimentOperation])
    );
    $experimentResourceName = $response->getResults()[0]->getResourceName();
    print "Created experiment with resource name '$experimentResourceName'" . PHP_EOL;

    return $experimentResourceName;
}
CreateExperiment.php
      

Python

def create_experiment_resource(
    client: GoogleAdsClient, customer_id: str
) -> str:
    """Creates a new experiment resource.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.

    Returns:
        the resource name for the new experiment.
    """
    experiment_operation: ExperimentOperation = client.get_type(
        "ExperimentOperation"
    )
    experiment: Experiment = experiment_operation.create

    experiment.name = f"Example Experiment #{uuid.uuid4()}"
    # We specify SEARCH_CUSTOM to create a standard search campaign experiment.
    # This type uses a standard draft-based workflow where the system automatically
    # creates a draft/in-design campaign for the treatment arm.
    experiment.type_ = client.enums.ExperimentTypeEnum.SEARCH_CUSTOM
    experiment.suffix = "[experiment]"
    experiment.status = client.enums.ExperimentStatusEnum.SETUP

    experiment_service: ExperimentServiceClient = client.get_service(
        "ExperimentService"
    )
    response: MutateExperimentsResponse = experiment_service.mutate_experiments(
        customer_id=customer_id, operations=[experiment_operation]
    )

    experiment_resource_name: str = response.results[0].resource_name
    print(f"Created experiment with resource name {experiment_resource_name}")

    return experiment_resource_name
create_search_custom_experiment.py
      

Ruby

def create_experiment_resource(client, customer_id)
  operation = client.operation.create_resource.experiment do |e|
    # Name must be unique.
    e.name = "Example Experiment #{(Time.new.to_f * 1000).to_i}"
    e.type = :SEARCH_CUSTOM
    e.suffix = '[experiment]'
    e.status = :SETUP
  end

  response = client.service.experiment.mutate_experiments(
    customer_id: customer_id,
    operations: [operation],
  )

  experiment = response.results.first.resource_name
  puts "Created experiment with resource name #{experiment}."

  experiment
end
create_experiment.rb
      

Perl

sub create_experiment_resource {
  my ($api_client, $customer_id) = @_;

  my $experiment = Google::Ads::GoogleAds::V24::Resources::Experiment->new({
    # Name must be unique.
    name   => "Example Experiment #" . uniqid(),
    type   => SEARCH_CUSTOM,
    suffix => "[experiment]",
    status => SETUP
  });

  my $operation =
    Google::Ads::GoogleAds::V24::Services::ExperimentService::ExperimentOperation
    ->new({
      create => $experiment
    });

  my $response = $api_client->ExperimentService()->mutate({
      customerId => $customer_id,
      operations => [$operation]});

  my $resource_name = $response->{results}[0]{resourceName};
  printf "Created experiment with resource name '%s'.\n", $resource_name;
  return $resource_name;
}
create_experiment.pl
      

curl

注意 ：虽然此处未提供此步骤的直接 REST 代码示例，但您可以使用手动 REST 请求来实现此目的。

请参阅 Google Ads API REST 接口文档和特定于方法的参考页面。您需要根据 proto 定义构建 JSON 载荷。

重要资源：

• 使用 REST
• REST 接口结构
• JSON 字段映射
• 请参阅特定服务和方法的 REST API 参考文档。

2. 创建实验组

接下来，创建 ExperimentArm 资源，以定义 实验的对照组和实验组。所有实验组都必须在单个请求中创建。

每个实验都必须恰好有一个对照组和一个或多个实验组。对照组用于标识要进行比较的基准广告系列，而每个实验组都会生成一个新广告系列，您可以在其中进行更改以进行测试。

您还必须指定 traffic_split，即引导至每个实验组的流量百分比。所有实验组的流量分配总和必须为 100。

Java

private String createExperimentArms(
    GoogleAdsClient googleAdsClient, long customerId, long campaignId, String experiment) {
  List<ExperimentArmOperation> operations = new ArrayList<>();
  operations.add(
      ExperimentArmOperation.newBuilder()
          .setCreate(
              // The "control" arm references an already-existing campaign.
              ExperimentArm.newBuilder()
                  .setControl(true)
                  .addCampaigns(ResourceNames.campaign(customerId, campaignId))
                  .setExperiment(experiment)
                  .setName("control arm")
                  .setTrafficSplit(40)
                  .build())
          .build());
  operations.add(
      ExperimentArmOperation.newBuilder()
          .setCreate(
              // The non-"control" arm, also called a "treatment" arm, will automatically
              // generate draft campaigns that you can modify before starting the experiment.
              ExperimentArm.newBuilder()
                  .setControl(false)
                  .setExperiment(experiment)
                  .setName("experiment arm")
                  .setTrafficSplit(60)
                  .build())
          .build());

  try (ExperimentArmServiceClient experimentArmServiceClient =
      googleAdsClient.getLatestVersion().createExperimentArmServiceClient()) {
    // Constructs the mutate request.
    MutateExperimentArmsRequest mutateRequest = MutateExperimentArmsRequest.newBuilder()
        .setCustomerId(Long.toString(customerId))
        .addAllOperations(operations)
        // We want to fetch the draft campaign IDs from the treatment arm, so the easiest way to do
        // that is to have the response return the newly created entities.
        .setResponseContentType(ResponseContentType.MUTABLE_RESOURCE)
        .build();

    // Sends the mutate request.
    MutateExperimentArmsResponse response =
        experimentArmServiceClient.mutateExperimentArms(mutateRequest);

    // Results always return in the order that you specify them in the request. Since we created
    // the treatment arm last, it will be the last result.  If you don't remember which arm is the
    // treatment arm, you can always filter the query in the next section with
    // `experiment_arm.control = false`.
    MutateExperimentArmResult controlArmResult = response.getResults(0);
    MutateExperimentArmResult treatmentArmResult = response.getResults(
        response.getResultsCount() - 1);

    System.out.printf("Created control arm with resource name '%s'%n",
        controlArmResult.getResourceName());
    System.out.printf("Created treatment arm with resource name '%s'%n",
        treatmentArmResult.getResourceName());

    return treatmentArmResult.getExperimentArm().getInDesignCampaigns(0);
  }
}
CreateExperiment.java
      

C#

/// <summary>
/// Creates the experiment arms.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The customer ID for which the call is made.</param>
/// <param name="baseCampaignId">ID of the campaign for which the control arm is
/// created.</param>
/// <param name="experimentResourceName">Resource name of the experiment.</param>
/// <returns>The control and treatment arms.</returns>
private static (MutateExperimentArmResult, MutateExperimentArmResult)
    CreateExperimentArms(GoogleAdsClient client, long customerId, long baseCampaignId,
        string experimentResourceName)
{
    // Get the ExperimentArmService.
    ExperimentArmServiceClient experimentService = client.GetService(
        Services.V24.ExperimentArmService);

    // Create the control arm. The control arm references an already-existing campaign.
    ExperimentArmOperation controlArmOperation = new ExperimentArmOperation()
    {
        Create = new ExperimentArm()
        {
            Control = true,
            Campaigns = {
                ResourceNames.Campaign(customerId, baseCampaignId)
            },
            Experiment = experimentResourceName,
            Name = "Control Arm",
            TrafficSplit = 40
        }
    };

    // Create the non-control arm. The non-"control" arm, also called a "treatment" arm,
    // will automatically generate draft campaigns that you can modify before starting the
    // experiment.
    ExperimentArmOperation treatmentArmOperation = new ExperimentArmOperation()
    {
        Create = new ExperimentArm()
        {
            Control = false,
            Experiment = experimentResourceName,
            Name = "Experiment Arm",
            TrafficSplit = 60
        }
    };

    // We want to fetch the draft campaign IDs from the treatment arm, so the
    // easiest way to do that is to have the response return the newly created
    // entities.
    MutateExperimentArmsRequest request = new MutateExperimentArmsRequest
    {
        CustomerId = customerId.ToString(),
        Operations = { controlArmOperation, treatmentArmOperation },
        ResponseContentType = ResponseContentType.MutableResource
    };


    MutateExperimentArmsResponse response = experimentService.MutateExperimentArms(
        request
    );

    // Results always return in the order that you specify them in the request.
    // Since we created the treatment arm last, it will be the last result.
    MutateExperimentArmResult controlArm = response.Results.First();
    MutateExperimentArmResult treatmentArm = response.Results.Last();

    Console.WriteLine($"Created control arm with resource name " +
        $"'{controlArm.ResourceName}.");
    Console.WriteLine($"Created treatment arm with resource name" +
      $" '{treatmentArm.ResourceName}'.");
    return (controlArm, treatmentArm);
}
CreateExperiment.cs
      

PHP

private static function createExperimentArms(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $campaignId,
    string $experimentResourceName
): string {
    $operations = [];
    $experimentArm1 = new ExperimentArm([
        // The "control" arm references an already-existing campaign.
        'control' => true,
        'campaigns' => [ResourceNames::forCampaign($customerId, $campaignId)],
        'experiment' => $experimentResourceName,
        'name' => 'control arm',
        'traffic_split' => 40
    ]);
    $operations[] = new ExperimentArmOperation(['create' => $experimentArm1]);
    $experimentArm2 = new ExperimentArm([
        // The non-"control" arm, also called a "treatment" arm, will automatically
        // generate draft campaigns that you can modify before starting the
        // experiment.
        'control' => false,
        'experiment' => $experimentResourceName,
        'name' => 'experiment arm',
        'traffic_split' => 60
    ]);
    $operations[] = new ExperimentArmOperation(['create' => $experimentArm2]);

    // Issues a request to create the experiment arms.
    $experimentArmServiceClient = $googleAdsClient->getExperimentArmServiceClient();
    $response = $experimentArmServiceClient->mutateExperimentArms(
        MutateExperimentArmsRequest::build($customerId, $operations)
            // We want to fetch the draft campaign IDs from the treatment arm, so the easiest
            // way to do that is to have the response return the newly created entities.
            ->setResponseContentType(ResponseContentType::MUTABLE_RESOURCE)
    );
    // Results always return in the order that you specify them in the request.
    // Since we created the treatment arm last, it will be the last result.
    $controlArmResourceName = $response->getResults()[0]->getResourceName();
    $treatmentArm = $response->getResults()[count($operations) - 1];
    print "Created control arm with resource name '$controlArmResourceName'" . PHP_EOL;
    print "Created treatment arm with resource name '{$treatmentArm->getResourceName()}'"
        . PHP_EOL;

    return $treatmentArm->getExperimentArm()->getInDesignCampaigns()[0];
}
CreateExperiment.php
      

Python

def create_experiment_arms(
    client: GoogleAdsClient,
    customer_id: str,
    base_campaign_id: str,
    experiment: str,
) -> str:
    """Creates a control and treatment experiment arms.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        base_campaign_id: the campaign ID to associate with the control arm of
          the experiment.
        experiment: the resource name for an experiment.

    Returns:
        the resource name for the new treatment experiment arm.
    """
    operations: List[ExperimentArmOperation] = []

    campaign_service: CampaignServiceClient = client.get_service(
        "CampaignService"
    )

    # The "control" arm references an already-existing campaign.
    operation_1: ExperimentArmOperation = client.get_type(
        "ExperimentArmOperation"
    )
    exa_1: ExperimentArm = operation_1.create
    exa_1.control = True
    exa_1.campaigns.append(
        campaign_service.campaign_path(customer_id, base_campaign_id)
    )
    exa_1.experiment = experiment
    exa_1.name = "control arm"
    exa_1.traffic_split = 40
    operations.append(operation_1)

    # In standard campaign experiments, creating the treatment arm automatically
    # generates a draft campaign that you can modify before starting the experiment.
    operation_2: ExperimentArmOperation = client.get_type(
        "ExperimentArmOperation"
    )
    exa_2: ExperimentArm = operation_2.create
    exa_2.control = False
    exa_2.experiment = experiment
    exa_2.name = "experiment arm"
    exa_2.traffic_split = 60
    operations.append(operation_2)

    experiment_arm_service: ExperimentArmServiceClient = client.get_service(
        "ExperimentArmService"
    )
    request: MutateExperimentArmsRequest = client.get_type(
        "MutateExperimentArmsRequest"
    )
    request.customer_id = customer_id
    request.operations = operations
    # We want to fetch the draft campaign IDs from the treatment arm, so the
    # easiest way to do that is to have the response return the newly created
    # entities.
    request.response_content_type = (
        client.enums.ResponseContentTypeEnum.MUTABLE_RESOURCE
    )
    response: MutateExperimentArmsResponse = (
        experiment_arm_service.mutate_experiment_arms(request=request)
    )

    # Results always return in the order that you specify them in the request.
    # Since we created the treatment arm second, it will be the second result.
    control_arm_result: Any = response.results[0]
    treatment_arm_result: Any = response.results[1]

    print(
        f"Created control arm with resource name {control_arm_result.resource_name}"
    )
    print(
        f"Created treatment arm with resource name {treatment_arm_result.resource_name}"
    )

    return treatment_arm_result.experiment_arm.in_design_campaigns[0]
create_search_custom_experiment.py
      

Ruby

def create_experiment_arms(client, customer_id, base_campaign_id, experiment)
  operations = []
  operations << client.operation.create_resource.experiment_arm do |ea|
    # The "control" arm references an already-existing campaign.
    ea.control = true
    ea.campaigns << client.path.campaign(customer_id, base_campaign_id)
    ea.experiment = experiment
    ea.name = 'control arm'
    ea.traffic_split = 40
  end
  operations << client.operation.create_resource.experiment_arm do |ea|
    # The non-"control" arm, also called a "treatment" arm, will automatically
    # generate draft campaigns that you can modify before starting the
    # experiment.
    ea.control = false
    ea.experiment = experiment
    ea.name = 'experiment arm'
    ea.traffic_split = 60
  end

  response = client.service.experiment_arm.mutate_experiment_arms(
    customer_id: customer_id,
    operations: operations,
    # We want to fetch the draft campaign IDs from the treatment arm, so the
    # easiest way to do that is to have the response return the newly created
    # entities.
    response_content_type: :MUTABLE_RESOURCE,
  )

  # Results always return in the order that you specify them in the request.
  # Since we created the treatment arm last, it will be the last result.
  control_arm_result = response.results.first
  treatment_arm_result = response.results.last

  puts "Created control arm with resource name #{control_arm_result.resource_name}."
  puts "Created treatment arm with resource name #{treatment_arm_result.resource_name}."

  treatment_arm_result.experiment_arm.in_design_campaigns.first
end
create_experiment.rb
      

Perl

sub create_experiment_arms {
  my ($api_client, $customer_id, $base_campaign_id, $experiment) = @_;

  my $operations = [];
  push @$operations,
    Google::Ads::GoogleAds::V24::Services::ExperimentArmService::ExperimentArmOperation
    ->new({
      create => Google::Ads::GoogleAds::V24::Resources::ExperimentArm->new({
          # The "control" arm references an already-existing campaign.
          control   => "true",
          campaigns => [
            Google::Ads::GoogleAds::V24::Utils::ResourceNames::campaign(
              $customer_id, $base_campaign_id
            )
          ],
          experiment   => $experiment,
          name         => "control arm",
          trafficSplit => 40
        })});

  push @$operations,
    Google::Ads::GoogleAds::V24::Services::ExperimentArmService::ExperimentArmOperation
    ->new({
      create => Google::Ads::GoogleAds::V24::Resources::ExperimentArm->new({
          # The non-"control" arm, also called a "treatment" arm, will automatically
          # generate draft campaigns that you can modify before starting the
          # experiment.
          control      => "false",
          experiment   => $experiment,
          name         => "experiment arm",
          trafficSplit => 60
        })});

  my $response = $api_client->ExperimentArmService()->mutate({
    customerId => $customer_id,
    operations => $operations,
    # We want to fetch the draft campaign IDs from the treatment arm, so the
    # easiest way to do that is to have the response return the newly created
    # entities.
    responseContentType => MUTABLE_RESOURCE
  });

  # Results always return in the order that you specify them in the request.
  # Since we created the treatment arm last, it will be the last result.
  my $control_arm_result   = $response->{results}[0];
  my $treatment_arm_result = $response->{results}[1];

  printf "Created control arm with resource name '%s'.\n",
    $control_arm_result->{resourceName};
  printf "Created treatment arm with resource name '%s'.\n",
    $treatment_arm_result->{resourceName};
  return $treatment_arm_result->{experimentArm}{inDesignCampaigns}[0];
}
create_experiment.pl
      

curl

注意 ：虽然此处未提供此步骤的直接 REST 代码示例，但您可以使用手动 REST 请求来实现此目的。

请参阅 Google Ads API REST 接口文档和特定于方法的参考页面。您需要根据 proto 定义构建 JSON 载荷。

重要资源：

• 使用 REST
• REST 接口结构
• JSON 字段映射
• 请参阅特定服务和方法的 REST API 参考文档。

几个要点：

• 恰好有一个实验组的 control 必须设置为 true。
• 所有实验组的 traffic_split 总和必须为 100。
• 对照组必须在其 campaigns 字段中指定恰好一个广告系列。

注意： 创建实验组时，您无法使用部分失败 。

3. 修改实验组广告系列

当您创建实验组（其中 control 为 false）时，API 会根据对照组广告系列自动创建广告系列草稿，并在实验组的 in_design_campaigns 字段中填充其资源名称。您可以将这些设计中的广告系列视为常规广告系列，并使用要测试的更改对其进行修改。对照组广告系列不会受到影响。 当您安排实验时，这些更改会具体化为可投放的实际广告系列。

您必须先对设计中的广告系列进行至少一项更改，然后才能安排实验。

如需检索实验组的 in_design_campaigns，您可以查询 GoogleAdsService：

SELECT experiment_arm.in_design_campaigns
FROM experiment_arm
WHERE experiment_arm.resource_name = "TREATMENT_ARM_RESOURCE_NAME"

提示： 只有在查询中添加 include_drafts=true 参数后，系统才会返回草稿广告系列。

安排实验

创建实验和实验组并修改实验组草稿 广告系列后，您可以使用 ExperimentService.ScheduleExperiment安排实验。 这是一项异步操作，可将设计中的广告系列具体化为实际广告系列，在实验的 start_date 到达后即可投放。如需详细了解如何处理长时间运行的 操作，请参阅 异步错误。

提供实验报告

实验运行后，您可以查询指标以比较效果。如需了解详情，请参阅报告指南。

完成、提升或结束实验

让实验运行足够长的时间后，您可以选择使用 ExperimentService结束、 提升或完成实验。

• 结束：如果您想停止实验而不应用更改，请使用 EndExperiment。实验组广告系列会停止投放，但不会被移除。这是一项同步操作。
• 提升：如果您对实验组的效果感到满意，并希望将更改纳入原始广告系列，请使用PromoteExperiment。这会将实验组中的更改复制到对照组广告系列，并停止实验组的投放。这是一项异步操作；如需了解详情，请参阅 异步错误。注意：类型为 PMAX_REPLACEMENT_SHOPPING 的实验无法提升。
• 完成：如果您喜欢这些更改，但希望它们与原始广告系列分开存在，请使用GraduateExperiment。这会将实验组广告系列转换为标准的独立广告系列，该广告系列将在实验上下文之外继续投放。对照组广告系列不会被修改。这是一项同步操作。

特定于类型的要求

PMAX_REPLACEMENT_SHOPPING：

• 需要恰好两个实验组（一个对照组，一个实验组）。
• 对照组必须在其 campaigns 字段中指定一个购物广告系列。
• 对于实验组，您有两种设置效果最大化广告系列的方法：
  • 如需创建新的效果最大化广告系列，请将实验组的 campaigns 字段留空。 API 会根据对照组购物广告系列自动创建设计中的广告系列，如第 3步中所述。
  • 如需使用现有的效果最大化广告系列，请在实验组的 campaigns 字段中指定效果最大化广告系列的资源名称。 如果您选择 此选项，系统不会创建设计中的广告系列，您可以跳过 第 3 步。
• 建议舍弃评估中的前 7 天的统计信息，以便广告系列有时间完成提升和学习阶段。
• 无法提升。

YOUTUBE_CUSTOM：

• 最多支持 10 个实验组。
• 如需测试素材资源，请在实验组中设置 creative_asset_testing_info。