Chia sẻ ngân sách chiến dịch

Bạn có thể áp dụng ngân sách cho một chiến dịch hoặc chia sẻ cho nhiều chiến dịch.

Thiết lập

Khi tạo một CampaignBudget mới bằng API Google Ads, bạn có thể chỉ định xem bạn có thể chia sẻ CampaignBudget với BoolValue của trường explicitly_shared hay không:

  • true (mặc định): có thể được chia sẻ giữa nhiều chiến dịch
  • false: chỉ có thể được một chiến dịch sử dụng

Ngân sách được chia sẻ rõ ràng sẽ xuất hiện trong Thư viện chia sẻ của một tài khoản trong giao diện người dùng Google Ads, còn ngân sách không được chia sẻ chỉ xuất hiện trong phần Cài đặt của chiến dịch được liên kết.

Trong ví dụ sau đây, khi ngân sách mới được tạo, ngân sách sẽ được dùng chung vì explicitly_shared được đặt thành true.

Java

private String createSharedCampaignBudget(GoogleAdsClient googleAdsClient, long customerId) {
  try (CampaignBudgetServiceClient campaignBudgetServiceClient =
      googleAdsClient.getLatestVersion().createCampaignBudgetServiceClient()) {
    // Creates a shared budget.
    CampaignBudget budget =
        CampaignBudget.newBuilder()
            .setName("Shared Interplanetary Budget #" + getPrintableDateTime())
            .setAmountMicros(50_000_000L)
            .setDeliveryMethod(BudgetDeliveryMethod.STANDARD)
            .setExplicitlyShared(true)
            .build();
    // Constructs an operation that will create a shared budget.
    CampaignBudgetOperation operation =
        CampaignBudgetOperation.newBuilder().setCreate(budget).build();
    // Sends the operation in a mutate request.
    MutateCampaignBudgetsResponse response =
        campaignBudgetServiceClient.mutateCampaignBudgets(
            Long.toString(customerId), Lists.newArrayList(operation));

    MutateCampaignBudgetResult mutateCampaignBudgetResult = response.getResults(0);
    // Prints the resource name of the created object.
    System.out.printf(
        "Created shared budget with resource name: '%s'.%n",
        mutateCampaignBudgetResult.getResourceName());

    return mutateCampaignBudgetResult.getResourceName();
  }
}
UsePortfolioBiddingStrategy.java

C#

private string CreateSharedBudget(GoogleAdsClient client, long customerId, string name,
    long amount)
{
    // Get the CampaignBudgetService.
    CampaignBudgetServiceClient campaignBudgetService =
        client.GetService(Services.V16.CampaignBudgetService);

    // Create a shared budget.
    CampaignBudget budget = new CampaignBudget()
    {
        Name = name,
        AmountMicros = amount,
        DeliveryMethod = BudgetDeliveryMethodEnum.Types.BudgetDeliveryMethod.Standard,
        ExplicitlyShared = true
    };

    // Create the operation.
    CampaignBudgetOperation campaignBudgetOperation = new CampaignBudgetOperation()
    {
        Create = budget
    };

    // Make the mutate request.
    MutateCampaignBudgetsResponse retVal = campaignBudgetService.MutateCampaignBudgets(
        customerId.ToString(), new CampaignBudgetOperation[] { campaignBudgetOperation });
    return retVal.Results[0].ResourceName;
}
UsePortfolioBiddingStrategy.cs

1.199

private static function createSharedCampaignBudget(
    GoogleAdsClient $googleAdsClient,
    int $customerId
) {
    // Creates a shared budget.
    $budget = new CampaignBudget([
        'name' => 'Shared Interplanetary Budget #' . Helper::getPrintableDatetime(),
        'delivery_method' => BudgetDeliveryMethod::STANDARD,
        // Sets the amount of budget.
        'amount_micros' => 50000000,
        // Makes the budget explicitly shared.
        'explicitly_shared' => true
    ]);

    // Constructs a campaign budget operation.
    $campaignBudgetOperation = new CampaignBudgetOperation();
    $campaignBudgetOperation->setCreate($budget);

    // Issues a mutate request to create the budget.
    $campaignBudgetServiceClient = $googleAdsClient->getCampaignBudgetServiceClient();
    $response = $campaignBudgetServiceClient->mutateCampaignBudgets(
        MutateCampaignBudgetsRequest::build($customerId, [$campaignBudgetOperation])
    );

    /** @var CampaignBudget $addedBudget */
    $addedBudget = $response->getResults()[0];
    printf(
        "Created a shared budget with resource name '%s'.%s",
        $addedBudget->getResourceName(),
        PHP_EOL
    );

    return $addedBudget->getResourceName();
}
UsePortfolioBiddingStrategy.php

Python

# Create a budget, which can be shared by multiple campaigns.
campaign_budget_operation = client.get_type("CampaignBudgetOperation")
campaign_budget = campaign_budget_operation.create
campaign_budget.name = f"Interplanetary Budget {uuid.uuid4()}"
campaign_budget.delivery_method = (
    client.enums.BudgetDeliveryMethodEnum.STANDARD
)
campaign_budget.amount_micros = 500000
campaign_budget.explicitly_shared = True

# Add budget.
try:
    campaign_budget_response = (
        campaign_budget_service.mutate_campaign_budgets(
            customer_id=customer_id, operations=[campaign_budget_operation]
        )
    )
    campaign_budget_id = campaign_budget_response.results[0].resource_name
    print(f'Budget "{campaign_budget_id}" was created.')
except GoogleAdsException as ex:
    handle_googleads_exception(ex)
use_portfolio_bidding_strategy.py

Ruby

# Create a budget, which can be shared by multiple campaigns.
budget = client.resource.campaign_budget do |cb|
  cb.name = "Interplanetary budget ##{(Time.new.to_f * 1000).to_i}"
  cb.amount_micros = 50_000_000
  cb.delivery_method = :STANDARD
  cb.explicitly_shared = true
end

operation = client.operation.create_resource.campaign_budget(budget)

response = client.service.campaign_budget.mutate_campaign_budgets(
  customer_id: customer_id,
  operations: [operation],
)
budget_id = response.results.first.resource_name
use_portfolio_bidding_strategy.rb

Perl

sub create_shared_campaign_buget {
  my ($api_client, $customer_id) = @_;

  # Create a shared budget.
  my $campaign_budget =
    Google::Ads::GoogleAds::V16::Resources::CampaignBudget->new({
      name           => "Shared Interplanetary Budget #" . uniqid(),
      deliveryMethod => STANDARD,
      # Set the amount of budget.
      amountMicros => 50000000,
      # Makes the budget explicitly shared.
      explicitlyShared => 'true'
    });

  # Create a campaign budget operation.
  my $campaign_budget_operation =
    Google::Ads::GoogleAds::V16::Services::CampaignBudgetService::CampaignBudgetOperation
    ->new({create => $campaign_budget});

  # Add the campaign budget.
  my $campaign_budgets_response = $api_client->CampaignBudgetService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_budget_operation]});

  my $campaign_budget_resource_name =
    $campaign_budgets_response->{results}[0]{resourceName};

  printf "Created a shared budget with resource name: '%s'.\n",
    $campaign_budget_resource_name;

  return $campaign_budget_resource_name;
}
use_portfolio_bidding_strategy.pl

Xác định xem bạn có dùng chung ngân sách chiến dịch hay không

Bạn có thể truy xuất giá trị chế độ cài đặt ngân sách bằng cách tìm kiếm trường campaign_budget.explicitly_shared. Dưới đây là truy vấn GAQL cho trường này, lọc theo mã ngân sách:

SELECT campaign_budget.explicitly_shared
FROM campaign_budget
WHERE campaign_budget.id = campaign_budget_id
Trước
Tạo ngân sách
Tiếp
Chỉ định ngân sách