מודעות טקסט מורחבות

• החל מ-30 ביוני 2022 לא תהיה יותר אפשרות ליצור או לערוך מודעות טקסט מורחבות.
• מודעות טקסט מורחבות ימשיכו להופיע כרגיל, ועדיין תהיה לכם אפשרות לראות דוחות על הביצועים שלהן.
• תהיה לך אפשרות להשהות ולהמשיך את מודעות הטקסט המורחבות, או להסיר אותן במידת הצורך.
• מומלץ מאוד לעבור למודעות רספונסיביות לרשת החיפוש.
• מידע נוסף על השינוי הזה במודעות טקסט מורחבות

מומלץ להשתמש במודעות טקסט מורחבות כדי לקדם מוצרים או שירותים ברשת Google. פורמט המודעה הזה תומך:

• כותרות מרובות

  סוג המודעה הזה מכיל שלושה שדות כותרת המקובצים יחד עם מפריד סרגל אנכי (|). שתי הכותרות הראשונות הן חובה, והשלישית היא אופציונלית.

• תווים נוספים

  לכל כותרת יש מגבלה של 30 תווים, והיא גבוהה יותר מזו של מודעות טקסט רגילות. שפות עם תווים ברוחב כפול, כמו סינית, יפנית או קוריאנית, יכולות להכיל 15 תווים.

• תיאור מורחב

  יש שתי שורות תיאור עם מגבלה מורחבת של 90 תווים. חיתוך ואליפטיזציה הופחתו כדי להבליט את המודעה עוד יותר.

• התאמה אישית של כתובות URL

  במקום להזין כתובת URL לתצוגה עבור המודעה, כתובת ה-URL מחושבת מתוך הדומיין של כתובת ה-URL הסופית ומשדות הנתיב (path1 path2) ומציינות למשתמש שאליו הוא יועבר לקליק. כתובת ה-URL הסופית והתנהגות כתובת ה-URL למעקב לא השתנו.

הנה מודעה לדוגמה עבור שיט חוצה-שטח בממשק המשתמש של Google Ads, לאחר ההעלאה שלו באמצעות Google Ads API.

עבור מודעת הטקסט המורחבת שמתוארת למעלה, אפשר למפות את מאפייני המודעות לשדות בודדים ב-ExpandedTextAdInfo באמצעות Google Ads API, כמו שמוצג בטבלה הבאה:

Field	ערך
headline_part1	שיט למאדים #12QjNuTP
headline_part2	קו השיט הטוב ביותר לחלל
headline_part3	ההנחה מסתיימת בקרוב
description	קנו את הכרטיסים שלכם עכשיו!
description2	מספר מוגבל
final_urls	["https://www.example.com/0"]
path1	הכול כלול
path2	מבצעים

דוגמה

הדוגמה הבאה משקפת את הקוד של המודעה בנושא שיט בין-כוכבי שמוצג למעלה.

בדומה לסוגי מודעות אחרים, ExpandedTextAdInfo אפשר להוסיף אותם באמצעות השיטה AdGroupAdService.MutateAdGroupAds. לסוג המודעה הזה נדרשות לפחות שתי כותרות, לפחות תיאור אחד, וכתובת אתר סופית אחת או יותר.

Java

// Copyright 2018 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     https://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

package com.google.ads.googleads.examples.advancedoperations;

import com.beust.jcommander.Parameter;
import com.google.ads.googleads.examples.utils.ArgumentNames;
import com.google.ads.googleads.examples.utils.CodeSampleParams;
import com.google.ads.googleads.lib.GoogleAdsClient;
import com.google.ads.googleads.v10.common.CustomParameter;
import com.google.ads.googleads.v10.common.ExpandedTextAdInfo;
import com.google.ads.googleads.v10.enums.AdGroupAdStatusEnum.AdGroupAdStatus;
import com.google.ads.googleads.v10.errors.GoogleAdsError;
import com.google.ads.googleads.v10.errors.GoogleAdsException;
import com.google.ads.googleads.v10.resources.Ad;
import com.google.ads.googleads.v10.resources.AdGroupAd;
import com.google.ads.googleads.v10.services.AdGroupAdOperation;
import com.google.ads.googleads.v10.services.AdGroupAdServiceClient;
import com.google.ads.googleads.v10.services.MutateAdGroupAdResult;
import com.google.ads.googleads.v10.services.MutateAdGroupAdsResponse;
import com.google.ads.googleads.v10.utils.ResourceNames;
import com.google.common.collect.ImmutableList;
import java.io.FileNotFoundException;
import java.io.IOException;

/** Adds expanded text ads to a given ad group. To get ad groups, run GetAdGroups.java. */
public class AddExpandedTextAdWithUpgradedUrls {

  private static class AddExpandedTextAdWithUpgradedUrlsParams extends CodeSampleParams {

    @Parameter(names = ArgumentNames.CUSTOMER_ID, required = true)
    private Long customerId;

    @Parameter(names = ArgumentNames.AD_GROUP_ID, required = true)
    private Long adGroupId;
  }

  public static void main(String[] args) throws IOException {
    AddExpandedTextAdWithUpgradedUrlsParams params = new AddExpandedTextAdWithUpgradedUrlsParams();
    if (!params.parseArguments(args)) {

      // Either pass the required parameters for this example on the command line, or insert them
      // into the code here. See the parameter class definition above for descriptions.
      params.customerId = Long.parseLong("INSERT_CUSTOMER_ID_HERE");
      params.adGroupId = Long.parseLong("INSERT_AD_GROUP_ID_HERE");
    }

    GoogleAdsClient googleAdsClient = null;
    try {
      googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build();
    } catch (FileNotFoundException fnfe) {
      System.err.printf(
          "Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe);
      System.exit(1);
    } catch (IOException ioe) {
      System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe);
      System.exit(1);
    }

    try {
      new AddExpandedTextAdWithUpgradedUrls()
          .runExample(googleAdsClient, params.customerId, params.adGroupId);
    } catch (GoogleAdsException gae) {
      // GoogleAdsException is the base class for most exceptions thrown by an API request.
      // Instances of this exception have a message and a GoogleAdsFailure that contains a
      // collection of GoogleAdsErrors that indicate the underlying causes of the
      // GoogleAdsException.
      System.err.printf(
          "Request ID %s failed due to GoogleAdsException. Underlying errors:%n",
          gae.getRequestId());
      int i = 0;
      for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) {
        System.err.printf("  Error %d: %s%n", i++, googleAdsError);
      }
      System.exit(1);
    }
  }

  /**
   * Runs the example.
   *
   * @param googleAdsClient the Google Ads API client.
   * @param customerId the client customer ID.
   * @param adGroupId the ad group ID.
   * @throws GoogleAdsException if an API request failed with one or more service errors.
   */
  private void runExample(GoogleAdsClient googleAdsClient, long customerId, long adGroupId) {
    String adGroupResourceName = ResourceNames.adGroup(customerId, adGroupId);

    // Creates an expanded text ad.
    Ad ad =
        Ad.newBuilder()
            .setExpandedTextAd(
                ExpandedTextAdInfo.newBuilder()
                    .setDescription("Low-gravity fun for everyone!")
                    .setHeadlinePart1("Luxury Cruise to Mars")
                    .setHeadlinePart2("Visit the Red Planet in style.")
                    .build())
            // Specifies a tracking URL for 3rd party tracking provider. You may specify one at
            // customer, campaign, ad group, ad, criterion or feed item levels.
            .setTrackingUrlTemplate(
                "http://tracker.example.com/?season={_season}&promocode={_promocode}"
                    + "&u={lpurl}")
            // Since your tracking URL has two custom parameters, provide their values too. This can
            // be provided at campaign, ad group, ad, criterion or feed item levels.
            .addAllUrlCustomParameters(
                ImmutableList.of(
                    CustomParameter.newBuilder().setKey("season").setValue("christmas").build(),
                    CustomParameter.newBuilder().setKey("promocode").setValue("NY123").build()))
            // Specifies a list of final URLs. This field cannot be set if URL field is set. This
            // may be specified at ad, criterion and feed item levels.
            .addFinalUrls("http://www.example.com/cruise/space/")
            .addFinalUrls("http://www.example.com/locations/mars/")
            // Specifies a list of final mobile URLs. This field cannot be set if URL field is
            // set, or finalUrls is unset. This may be specified at ad, criterion and feed item
            // levels.
            /*
             .addFinalMobileUrls("http://mobile.example.com/cruise/space/")
             .addFinalMobileUrls("http://mobile.example.com/locations/mars/")
            */
            .build();

    // Creates an ad group ad containing the ad.
    AdGroupAd adGroupAd =
        AdGroupAd.newBuilder()
            .setAdGroup(adGroupResourceName)
            .setAd(ad)
            // Sets the status to PAUSED.
            .setStatus(AdGroupAdStatus.PAUSED)
            .build();

    try (AdGroupAdServiceClient adGroupAdServiceClient =
        googleAdsClient.getLatestVersion().createAdGroupAdServiceClient()) {
      MutateAdGroupAdsResponse response =
          adGroupAdServiceClient.mutateAdGroupAds(
              Long.toString(customerId),
              ImmutableList.of(AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build()));
      for (MutateAdGroupAdResult result : response.getResultsList()) {
        System.out.printf(
            "Added an expanded text ad with resource name '%s'.%n", result.getResourceName());
      }
    }
  }
}
AddExpandedTextAdWithUpgradedUrls.java
      

C#‎

// Copyright 2019 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

using CommandLine;
using Google.Ads.Gax.Examples;
using Google.Ads.GoogleAds.Lib;
using Google.Ads.GoogleAds.V10.Common;
using Google.Ads.GoogleAds.V10.Errors;
using Google.Ads.GoogleAds.V10.Resources;
using Google.Ads.GoogleAds.V10.Services;
using System;
using System.Collections.Generic;
using static Google.Ads.GoogleAds.V10.Enums.AdGroupAdStatusEnum.Types;

namespace Google.Ads.GoogleAds.Examples.V10
{
    /// <summary>
    /// This code example adds expanded text ads to a given ad group. To list
    /// ad groups, run GetAdGroups.cs.
    /// </summary>
    public class AddExpandedTextAdWithUpgradedUrls : ExampleBase
    {
        /// <summary>
        /// Command line options for running the <see cref="AddExpandedTextAdWithUpgradedUrls"/>
        /// example.
        /// </summary>
        public class Options : OptionsBase
        {
            /// <summary>
            /// The customer ID for which the call is made.
            /// </summary>
            [Option("customerId", Required = true, HelpText =
                "The customer ID for which the call is made.")]
            public long CustomerId { get; set; }

            /// <summary>
            /// The ad group ID to which ads are added.
            /// </summary>
            [Option("adGroupId", Required = true, HelpText =
                "The ad group ID to which ads are added.")]
            public long AdGroupId { get; set; }
        }

        /// <summary>
        /// Main method, to run this code example as a standalone application.
        /// </summary>
        /// <param name="args">The command line arguments.</param>
        public static void Main(string[] args)
        {
            Options options = new Options();
            CommandLine.Parser.Default.ParseArguments<Options>(args).MapResult(
                delegate (Options o)
                {
                    options = o;
                    return 0;
                }, delegate (IEnumerable<Error> errors)
                {
                    // The customer ID for which the call is made.
                    options.CustomerId = long.Parse("INSERT_CUSTOMER_ID_HERE");

                    // The ad group ID to which ads are added.
                    options.AdGroupId = long.Parse("INSERT_AD_GROUP_ID_HERE");

                    return 0;
                });

            AddExpandedTextAdWithUpgradedUrls codeExample =
                new AddExpandedTextAdWithUpgradedUrls();
            Console.WriteLine(codeExample.Description);
            codeExample.Run(new GoogleAdsClient(), options.CustomerId, options.AdGroupId);
        }

        /// <summary>
        /// Returns a description about the code example.
        /// </summary>
        public override string Description =>
            "This code example adds an expanded text ad that uses advanced features of upgraded " +
            "URLs.";

        /// <summary>
        /// Runs the code example.
        /// </summary>
        /// <param name="client">The Google Ads client.</param>
        /// <param name="customerId">The customer ID for which the call is made.</param>
        /// <param name="adGroupId">The ad group ID to which ads are added.</param>
        public void Run(GoogleAdsClient client, long customerId, long adGroupId)
        {
            // Get the AdGroupAdService.
            AdGroupAdServiceClient service = client.GetService(Services.V10.AdGroupAdService);

            // Create the expanded text ad.
            AdGroupAd ad = new AdGroupAd
            {
                AdGroup = ResourceNames.AdGroup(customerId, adGroupId),
                Ad = new Ad
                {
                    ExpandedTextAd = new ExpandedTextAdInfo
                    {
                        Description = "Low-gravity fun for everyone!",
                        HeadlinePart1 = "Luxury Cruise to Mars",
                        HeadlinePart2 = "Visit the Red Planet in style.",
                    },

                    // Specify a tracking URL for 3rd party tracking provider. You may
                    // specify one at customer, campaign, ad group, ad, criterion or
                    // feed item levels.
                    TrackingUrlTemplate =
                  "http://tracker.example.com/?season={_season}&promocode={_promocode}&u={lpurl}",

                    // Since your tracking URL has two custom parameters, provide their
                    // values too. This can be provided at campaign, ad group, ad, criterion
                    // or feed item levels.
                    UrlCustomParameters = {
                      new CustomParameter { Key = "season", Value = "christmas" },
                      new CustomParameter { Key = "promocode", Value = "NY123" }
                    },

                    // Specify a list of final URLs. This field cannot be set if URL field is
                    // set. This may be specified at ad, criterion and feed item levels.
                    FinalUrls = {
                      "http://www.example.com/cruise/space/",
                      "http://www.example.com/locations/mars/"
                    },

                    // Specify a list of final mobile URLs. This field cannot be set if URL
                    // field is set, or finalUrls is unset. This may be specified at ad,
                    // criterion and feed item levels.
                    FinalMobileUrls = {
                      "http://mobile.example.com/cruise/space/",
                      "http://mobile.example.com/locations/mars/"
                    }
                },
                // Optional: Set the status.
                Status = AdGroupAdStatus.Paused
            };

            // Create the operation.
            AdGroupAdOperation operation = new AdGroupAdOperation
            {
                Create = ad
            };

            try
            {
                // Create the ad.
                MutateAdGroupAdsResponse response = service.MutateAdGroupAds(customerId.ToString(),
                    new AdGroupAdOperation[] { operation });

                // Display the results.
                foreach (MutateAdGroupAdResult result in response.Results)
                {
                    Console.WriteLine($"Expanded text ad created with resource name: " +
                        $"{result.ResourceName}.");
                }
            }
            catch (GoogleAdsException e)
            {
                Console.WriteLine("Failure:");
                Console.WriteLine($"Message: {e.Message}");
                Console.WriteLine($"Failure: {e.Failure}");
                Console.WriteLine($"Request ID: {e.RequestId}");
                throw;
            }
        }
    }
}
AddExpandedTextAdWithUpgradedUrls.cs
      

PHP

<?php

/**
 * Copyright 2018 Google LLC
 *
 * Licensed under the Apache License, Version 2.0 (the "License");
 * you may not use this file except in compliance with the License.
 * You may obtain a copy of the License at
 *
 *     https://www.apache.org/licenses/LICENSE-2.0
 *
 * Unless required by applicable law or agreed to in writing, software
 * distributed under the License is distributed on an "AS IS" BASIS,
 * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
 * See the License for the specific language governing permissions and
 * limitations under the License.
 */

namespace Google\Ads\GoogleAds\Examples\AdvancedOperations;

require __DIR__ . '/../../vendor/autoload.php';

use GetOpt\GetOpt;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser;
use Google\Ads\GoogleAds\Lib\V10\GoogleAdsClient;
use Google\Ads\GoogleAds\Lib\V10\GoogleAdsClientBuilder;
use Google\Ads\GoogleAds\Lib\V10\GoogleAdsException;
use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder;
use Google\Ads\GoogleAds\V10\Common\CustomParameter;
use Google\Ads\GoogleAds\V10\Common\ExpandedTextAdInfo;
use Google\Ads\GoogleAds\V10\Enums\AdGroupAdStatusEnum\AdGroupAdStatus;
use Google\Ads\GoogleAds\V10\Errors\GoogleAdsError;
use Google\Ads\GoogleAds\V10\Resources\Ad;
use Google\Ads\GoogleAds\V10\Resources\AdGroupAd;
use Google\Ads\GoogleAds\V10\Services\AdGroupAdOperation;
use Google\Ads\GoogleAds\V10\Services\AdGroupServiceClient;
use Google\ApiCore\ApiException;

/**
 * This example demonstrates how to add expanded text ads to a given ad group.
 * To get ad groups, run GetAdGroups.php.
 */
class AddExpandedTextAdWithUpgradedUrls
{
    private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE';
    private const AD_GROUP_ID = 'INSERT_AD_GROUP_ID_HERE';

    public static function main()
    {
        // Either pass the required parameters for this example on the command line, or insert them
        // into the constants above.
        $options = (new ArgumentParser())->parseCommandArguments([
            ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT,
            ArgumentNames::AD_GROUP_ID => GetOpt::REQUIRED_ARGUMENT
        ]);

        // Generate a refreshable OAuth2 credential for authentication.
        $oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build();

        // Construct a Google Ads client configured from a properties file and the
        // OAuth2 credentials above.
        $googleAdsClient = (new GoogleAdsClientBuilder())->fromFile()
            ->withOAuth2Credential($oAuth2Credential)
            ->build();

        try {
            self::runExample(
                $googleAdsClient,
                $options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID,
                $options[ArgumentNames::AD_GROUP_ID] ?: self::AD_GROUP_ID
            );
        } catch (GoogleAdsException $googleAdsException) {
            printf(
                "Request with ID '%s' has failed.%sGoogle Ads failure details:%s",
                $googleAdsException->getRequestId(),
                PHP_EOL,
                PHP_EOL
            );
            foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) {
                /** @var GoogleAdsError $error */
                printf(
                    "\t%s: %s%s",
                    $error->getErrorCode()->getErrorCode(),
                    $error->getMessage(),
                    PHP_EOL
                );
            }
            exit(1);
        } catch (ApiException $apiException) {
            printf(
                "ApiException was thrown with message '%s'.%s",
                $apiException->getMessage(),
                PHP_EOL
            );
            exit(1);
        }
    }

    /**
     * Runs the example.
     *
     * @param GoogleAdsClient $googleAdsClient the Google Ads API client
     * @param int $customerId the customer ID
     * @param int $adGroupId the ad group ID to add a keyword to
     */
    public static function runExample(
        GoogleAdsClient $googleAdsClient,
        int $customerId,
        int $adGroupId
    ) {
        // Creates the expanded text ad info.
        $expandedTextAdInfo = new ExpandedTextAdInfo([
            'headline_part1' => 'Luxury Cruise to Mars',
            'headline_part2' => 'Visit the Red Planet in style.',
            'description' => 'Low-gravity fun for everyone!'
        ]);

        $ad = new Ad([
            // Sets the expanded text ad info on an Ad.
            'expanded_text_ad' => $expandedTextAdInfo,
            // Specifies a list of final URLs. This field cannot be set if URL field is set. This
            // may be specified at ad and criterion levels.
            'final_urls' => [
                'http://www.example.com/cruise/space/',
                'http://www.example.com/locations/mars/'
            ],
            // Specifies a tracking URL for 3rd party tracking provider. You may specify one at
            // customer, campaign, ad group, ad or criterion levels.
            'tracking_url_template' =>
                'http://tracker.example.com/?season={_season}&promocode={_promocode}&u={lpurl}',
            // Since your tracking URL has two custom parameters, provide their values too. This can
            // be provided at campaign, ad group, ad or criterion levels.
            'url_custom_parameters' => [
                new CustomParameter(['key' => 'season', 'value' => 'christmas']),
                new CustomParameter(['key' => 'promocode', 'value' => 'NY123'])
            ]
        ]);

        // Specifies a list of final mobile URLs. This field cannot be set if URL field is set, or
        // finalUrls is unset. This may be specified at ad and criterion levels.
        /*
        $ad->setFinalMobileUrls([
            'http://mobile.example.com/cruise/space/',
            'http://mobile.example.com/locations/mars/'
        ]);
        */

        // Creates an ad group ad to hold the above ad.
        $adGroupAd = new AdGroupAd([
            'ad_group' => AdGroupServiceClient::adGroupName($customerId, $adGroupId),
            'status' => AdGroupAdStatus::PAUSED,
            'ad' => $ad
        ]);

        // Creates an ad group ad operation and add it to the operations array.
        $adGroupAdOperation = new AdGroupAdOperation();
        $adGroupAdOperation->setCreate($adGroupAd);

        // Issues a mutate request to add the ad group ads.
        $adGroupAdServiceClient = $googleAdsClient->getAdGroupAdServiceClient();
        $response = $adGroupAdServiceClient->mutateAdGroupAds($customerId, [$adGroupAdOperation]);

        foreach ($response->getResults() as $addedAdGroupAd) {
            /** @var AdGroupAd $addedAdGroupAd */
            printf(
                "Added an expanded text ad with resource name: '%s'%s",
                $addedAdGroupAd->getResourceName(),
                PHP_EOL
            );
        }
    }
}

AddExpandedTextAdWithUpgradedUrls::main();
AddExpandedTextAdWithUpgradedUrls.php
      

Python

#!/usr/bin/env python
# Copyright 2018 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
"""This adds an expanded text ad using advanced features of upgraded URLs."""


import argparse
import sys

from google.ads.googleads.client import GoogleAdsClient
from google.ads.googleads.errors import GoogleAdsException


def main(client, customer_id, ad_group_id):
    ad_group_ad_service = client.get_service("AdGroupAdService")
    ad_group_service = client.get_service("AdGroupService")

    # Create ad group ad.
    ad_group_ad_operation = client.get_type("AdGroupAdOperation")
    ad_group_ad = ad_group_ad_operation.create
    ad_group_ad.ad_group = ad_group_service.ad_group_path(
        customer_id, ad_group_id
    )
    ad_group_ad.status = client.enums.AdGroupAdStatusEnum.PAUSED

    # Set expanded text ad info
    ad_group_ad.ad.final_urls.extend(
        [
            "http://www.example.com/cruise/space/",
            "http://www.example.com/locations/mars/",
        ]
    )

    ad_group_ad.ad.expanded_text_ad.description = (
        "Low-gravity fun for everyone!"
    )
    ad_group_ad.ad.expanded_text_ad.headline_part1 = "Luxury cruise to Mars"
    ad_group_ad.ad.expanded_text_ad.headline_part2 = (
        "Visit the Red Planet in Style."
    )

    # Specify a tracking URL for 3rd party tracking provider. You may specify
    # one at customer, campaign, ad group, ad, criterion, or feed item levels.
    ad_group_ad.ad.tracking_url_template = (
        "http://tracker.example.com/?season={_season}&promocode={_promocode}&"
        "u={lpurl}"
    )

    # Since your tracking URL has two custom parameters, provide their values
    # too. This can be provided at campaign, ad group, ad, criterion, or feed
    # item levels.
    param_1 = client.get_type("CustomParameter")
    param_1.key = "season"
    param_1.value = "easter123"

    param_2 = client.get_type("CustomParameter")
    param_2.key = "promocode"
    param_2.value = "nj123"
    ad_group_ad.ad.url_custom_parameters.extend([param_1, param_2])

    # Specify a list of final mobile URLs. This field cannot be set if URL field
    # is set, or finalUrls is unset. This may be specified at ad, criterion, and
    # feed item levels.
    ad_group_ad.ad.final_mobile_urls.extend(
        [
            "http://mobile.example.com/cruise/space/",
            "http://mobile.example.com/locations/mars/",
        ]
    )

    # Add the ad group ad.
    ad_group_ad_response = ad_group_ad_service.mutate_ad_group_ads(
        customer_id=customer_id, operations=[ad_group_ad_operation]
    )

    print(
        f'Created expanded text ad "{ad_group_ad_response.results[0].resource_name}".'
    )


if __name__ == "__main__":
    # GoogleAdsClient will read the google-ads.yaml configuration file in the
    # home directory if none is specified.
    googleads_client = GoogleAdsClient.load_from_storage(version="v10")

    parser = argparse.ArgumentParser(
        description=(
            "Adds an expanded text ad to the specified ad group ID, "
            "for the given customer ID."
        )
    )
    # The following argument(s) should be provided to run the example.
    parser.add_argument(
        "-c",
        "--customer_id",
        type=str,
        required=True,
        help="The Google Ads customer ID.",
    )
    parser.add_argument(
        "-a", "--ad_group_id", type=str, required=True, help="The ad group ID."
    )
    args = parser.parse_args()

    try:
        main(googleads_client, args.customer_id, args.ad_group_id)
    except GoogleAdsException as ex:
        print(
            f'Request with ID "{ex.request_id}" failed with status '
            f'"{ex.error.code().name}" and includes the following errors:'
        )
        for error in ex.failure.errors:
            print(f'\tError with message "{error.message}".')
            if error.location:
                for field_path_element in error.location.field_path_elements:
                    print(f"\t\tOn field: {field_path_element.field_name}")
        sys.exit(1)
add_expanded_text_ad_with_upgraded_urls.py
      

Ruby

#!/usr/bin/env ruby
# Encoding: utf-8
#
# Copyright 2018 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example adds an expanded text ad that uses advanced features of
# upgraded URLs.

require 'optparse'
require 'google/ads/google_ads'

def add_expanded_text_ad_with_upgraded_urls(customer_id, ad_group_id)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  # Create an ad group ad.
  ad_group_ad = client.resource.ad_group_ad do |aga|
    aga.ad_group = client.path.ad_group(customer_id, ad_group_id)
    aga.status = :PAUSED
    aga.ad = client.resource.ad do |ad|
      ad.final_urls << "http://www.example.com/cruise/space/"
      ad.final_urls << "http://www.example.com/locations/mars/"

      # Set expanded text ad info
      ad.expanded_text_ad = client.resource.expanded_text_ad_info do |eta|
        eta.description = "Low-gravity fun for everyone!"
        eta.headline_part1 = "Luxury Cruise to Mars"
        eta.headline_part2 = "Visit the Red Planet in Style."
      end

      # Specify a tracking URL for 3rd party tracking provider. You may specify
      # one at customer, campaign, ad group, ad, criterion or feed item levels.
      ad.tracking_url_template =
          "http://tracker.example.com/?season={_season}&promocode={_promocode}&u={lpurl}"

      # Since your tracking URL has two custom parameters, provide their
      # values too. This can be provided at campaign, ad group, ad, criterion
      # or feed item levels.
      ad.url_custom_parameters << client.resource.custom_parameter do |param|
        param.key = "season"
        param.value = "easter123"
      end

      ad.url_custom_parameters << client.resource.custom_parameter do |param|
        param.key = "promocode"
        param.value = "nj123"
      end

      # Specify a list of final mobile URLs. This field cannot be set if URL field
      # is set, or finalUrls is unset. This may be specified at ad, criterion and
      # feed item levels.
      ad.final_mobile_urls << "http://mobile.example.com/cruise/space/"
      ad.final_mobile_urls << "http://mobile.example.com/locations/mars/"
    end
  end


  # Create the operation.
  ad_group_ad_operation = client.operation.create_resource.ad_group_ad(ad_group_ad)

  # Add the ad group ad.
  response = client.service.ad_group_ad.mutate_ad_group_ads(
    customer_id: customer_id,
    operations:[ad_group_ad_operation]
  )

  puts "Created expanded text ad #{response.results.first.resource_name}."
end

if __FILE__ == $0
  options = {}
  # The following parameter(s) should be provided to run the example. You can
  # either specify these by changing the INSERT_XXX_ID_HERE values below, or on
  # the command line.
  #
  # Parameters passed on the command line will override any parameters set in
  # code.
  #
  # Running the example with -h will print the command line usage.
  options[:customer_id] = 'INSERT_CUSTOMER_ID_HERE'
  options[:ad_group_id] = 'INSERT_AD_GROUP_ID_HERE'

  OptionParser.new do |opts|
    opts.banner = sprintf('Usage: %s [options]', File.basename(__FILE__))

    opts.separator ''
    opts.separator 'Options:'

    opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v|
      options[:customer_id] = v
    end

    opts.on('-A', '--ad-group-id AD-GROUP-ID', String, 'AdGroup ID') do |v|
      options[:ad_group_id] = v
    end

    opts.separator ''
    opts.separator 'Help:'

    opts.on_tail('-h', '--help', 'Show this message') do
      puts opts
      exit
    end
  end.parse!

  begin
    add_expanded_text_ad_with_upgraded_urls(options.fetch(:customer_id).tr("-", ""),
        options[:ad_group_id])
  rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
    e.failure.errors.each do |error|
      STDERR.printf("Error with message: %s\n", error.message)
      if error.location
        error.location.field_path_elements.each do |field_path_element|
          STDERR.printf("\tOn field: %s\n", field_path_element.field_name)
        end
      end
      error.error_code.to_h.each do |k, v|
        next if v == :UNSPECIFIED
        STDERR.printf("\tType: %s\n\tCode: %s\n", k, v)
      end
    end
    raise
  end
end
add_expanded_text_ad_with_upgraded_urls.rb
      

Perl

#!/usr/bin/perl -w
#
# Copyright 2019, Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example adds an expanded text ad that uses advanced features of upgraded
# URLs.

use strict;
use warnings;
use utf8;

use FindBin qw($Bin);
use lib "$Bin/../../lib";
use Google::Ads::GoogleAds::Client;
use Google::Ads::GoogleAds::Utils::GoogleAdsHelper;
use Google::Ads::GoogleAds::V10::Resources::AdGroupAd;
use Google::Ads::GoogleAds::V10::Resources::Ad;
use Google::Ads::GoogleAds::V10::Common::ExpandedTextAdInfo;
use Google::Ads::GoogleAds::V10::Common::CustomParameter;
use Google::Ads::GoogleAds::V10::Enums::AdGroupAdStatusEnum qw(PAUSED);
use Google::Ads::GoogleAds::V10::Services::AdGroupAdService::AdGroupAdOperation;
use Google::Ads::GoogleAds::V10::Utils::ResourceNames;

use Getopt::Long qw(:config auto_help);
use Pod::Usage;
use Cwd qw(abs_path);

# The following parameter(s) should be provided to run the example. You can
# either specify these by changing the INSERT_XXX_ID_HERE values below, or on
# the command line.
#
# Parameters passed on the command line will override any parameters set in
# code.
#
# Running the example with -h will print the command line usage.
my $customer_id = "INSERT_CUSTOMER_ID_HERE";
my $ad_group_id = "INSERT_AD_GROUP_ID_HERE";

sub add_expanded_text_ad_with_upgraded_urls {
  my ($api_client, $customer_id, $ad_group_id) = @_;

  # Create an expanded text ad info.
  my $expanded_text_ad_info =
    Google::Ads::GoogleAds::V10::Common::ExpandedTextAdInfo->new({
      description   => "Low-gravity fun for everyone!",
      headlinePart1 => "Luxury Cruise to Mars",
      headlinePart2 => "Visit the Red Planet in style.",
    });

  # Create an ad group ad.
  my $ad_group_ad = Google::Ads::GoogleAds::V10::Resources::AdGroupAd->new({
      adGroup => Google::Ads::GoogleAds::V10::Utils::ResourceNames::ad_group(
        $customer_id, $ad_group_id
      ),
      status => PAUSED,
      ad     => Google::Ads::GoogleAds::V10::Resources::Ad->new({
          # Set the expanded text ad info on an ad.
          expandedTextAd => $expanded_text_ad_info,
          # Specify a list of final URLs. This field cannot be set if URL field is set. This
          # may be specified at ad, criterion and feed item levels.
          finalUrls => [
            "http://www.example.com/cruise/space/",
            "http://www.example.com/locations/mars/"
          ],
          # Specify a tracking URL for 3rd party tracking provider. You may specify one at
          # customer, campaign, ad group, ad, criterion or feed item levels.
          trackingUrlTemplate => "http://tracker.example.com/?" .
            "season={_season}&promocode={_promocode}&u={lpurl}",
          # Since your tracking URL has two custom parameters, provide their values too. This can
          # be provided at campaign, ad group, ad, criterion or feed item levels.
          urlCustomParameters => [
            Google::Ads::GoogleAds::V10::Common::CustomParameter->new({
                key   => "season",
                value => "christmas"
              }
            ),
            Google::Ads::GoogleAds::V10::Common::CustomParameter->new({
                key   => "promocode",
                value => "NY123"
              })
          ],
          # Specify a list of final mobile URLs. This field cannot be set if URL field
          # is set, or finalUrls is unset. This may be specified at ad, criterion and
          # feed item levels.
          # finalMobileUrls => [
          #   "http://mobile.example.com/cruise/space/",
          #   "http://mobile.example.com/locations/mars/"
          # ]
        })});

  # Create an ad group ad operation.
  my $ad_group_ad_operation =
    Google::Ads::GoogleAds::V10::Services::AdGroupAdService::AdGroupAdOperation
    ->new({create => $ad_group_ad});

  # Add the ad group ad.
  my $ad_group_ads_response = $api_client->AdGroupAdService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_ad_operation]});

  printf "Created expanded text ad '%s'.\n",
    $ad_group_ads_response->{results}[0]{resourceName};

  return 1;
}

# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
  return 1;
}

# Get Google Ads Client, credentials will be read from ~/googleads.properties.
my $api_client = Google::Ads::GoogleAds::Client->new();

# By default examples are set to die on any server returned fault.
$api_client->set_die_on_faults(1);

# Parameters passed on the command line will override any parameters set in code.
GetOptions("customer_id=s" => \$customer_id, "ad_group_id=i" => \$ad_group_id);

# Print the help message if the parameters are not initialized in the code nor
# in the command line.
pod2usage(2) if not check_params($customer_id, $ad_group_id);

# Call the example.
add_expanded_text_ad_with_upgraded_urls($api_client, $customer_id =~ s/-//gr,
  $ad_group_id);

=pod

=head1 NAME

add_expanded_text_ad_with_upgraded_urls

=head1 DESCRIPTION

This example adds an expanded text ad that uses advanced features of upgraded URLs.

=head1 SYNOPSIS

add_expanded_text_ad_with_upgraded_urls.pl [options]

    -help                       Show the help message.
    -customer_id                The Google Ads customer ID.
    -ad_group_id                The ad group ID.

=cut
add_expanded_text_ad_with_upgraded_urls.pl
      

כמו רוב הישויות האחרות ב-Google Ads API, מתבצע אחזור של ExpandedTextAdInfo באמצעות שאילתה של GoogleAdsService.SearchStream באמצעות שאילתה בשפת Google Ads שמציינת את השדות שיש להחזיר, עם מסנן לפי ad_group_ad.ad.type בקטע WHERE.

Java

// Copyright 2018 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     https://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

package com.google.ads.googleads.examples.basicoperations;

import com.beust.jcommander.Parameter;
import com.google.ads.googleads.examples.utils.ArgumentNames;
import com.google.ads.googleads.examples.utils.CodeSampleParams;
import com.google.ads.googleads.lib.GoogleAdsClient;
import com.google.ads.googleads.v10.common.ExpandedTextAdInfo;
import com.google.ads.googleads.v10.errors.GoogleAdsError;
import com.google.ads.googleads.v10.errors.GoogleAdsException;
import com.google.ads.googleads.v10.resources.Ad;
import com.google.ads.googleads.v10.services.GoogleAdsRow;
import com.google.ads.googleads.v10.services.GoogleAdsServiceClient;
import com.google.ads.googleads.v10.services.GoogleAdsServiceClient.SearchPagedResponse;
import com.google.ads.googleads.v10.services.SearchGoogleAdsRequest;
import java.io.FileNotFoundException;
import java.io.IOException;
import javax.annotation.Nullable;

/** Gets expanded text ads. */
public class GetExpandedTextAds {

  private static final int PAGE_SIZE = 1_000;

  private static class GetExpandedTextAdsParams extends CodeSampleParams {

    @Parameter(names = ArgumentNames.CUSTOMER_ID, required = true)
    private Long customerId;

    @Parameter(names = ArgumentNames.AD_GROUP_ID)
    private Long adGroupId;
  }

  public static void main(String[] args) throws IOException {
    GetExpandedTextAdsParams params = new GetExpandedTextAdsParams();
    if (!params.parseArguments(args)) {

      // Either pass the required parameters for this example on the command line, or insert them
      // into the code here. See the parameter class definition above for descriptions.
      params.customerId = Long.parseLong("INSERT_CUSTOMER_ID_HERE");

      // Optional: Specify an ad group ID to restrict search to only a given ad group.
      params.adGroupId = null;
    }

    GoogleAdsClient googleAdsClient = null;
    try {
      googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build();
    } catch (FileNotFoundException fnfe) {
      System.err.printf(
          "Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe);
      System.exit(1);
    } catch (IOException ioe) {
      System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe);
      System.exit(1);
    }

    try {
      new GetExpandedTextAds().runExample(googleAdsClient, params.customerId, params.adGroupId);
    } catch (GoogleAdsException gae) {
      // GoogleAdsException is the base class for most exceptions thrown by an API request.
      // Instances of this exception have a message and a GoogleAdsFailure that contains a
      // collection of GoogleAdsErrors that indicate the underlying causes of the
      // GoogleAdsException.
      System.err.printf(
          "Request ID %s failed due to GoogleAdsException. Underlying errors:%n",
          gae.getRequestId());
      int i = 0;
      for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) {
        System.err.printf("  Error %d: %s%n", i++, googleAdsError);
      }
      System.exit(1);
    }
  }

  /**
   * Runs the example.
   *
   * @param googleAdsClient the Google Ads API client.
   * @param customerId the client customer ID.
   * @param adGroupId the ad group ID for which ads will be retrieved. If {@code null}, returns from
   *     all ad groups.
   * @throws GoogleAdsException if an API request failed with one or more service errors.
   */
  private void runExample(
      GoogleAdsClient googleAdsClient, long customerId, @Nullable Long adGroupId) {
    try (GoogleAdsServiceClient googleAdsServiceClient =
        googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
      String searchQuery =
          "SELECT ad_group.id, "
              + "ad_group_ad.ad.id, "
              + "ad_group_ad.ad.expanded_text_ad.headline_part1, "
              + "ad_group_ad.ad.expanded_text_ad.headline_part2, "
              + "ad_group_ad.status "
              + "FROM ad_group_ad "
              + "WHERE ad_group_ad.ad.type = EXPANDED_TEXT_AD ";
      if (adGroupId != null) {
        searchQuery += String.format("AND ad_group.id = %d", adGroupId);
      }
      // Creates a request that will retrieve all ads using pages of the specified page size.
      SearchGoogleAdsRequest request =
          SearchGoogleAdsRequest.newBuilder()
              .setCustomerId(Long.toString(customerId))
              .setPageSize(PAGE_SIZE)
              .setQuery(searchQuery)
              .build();
      // Issues the search request.
      SearchPagedResponse searchPagedResponse = googleAdsServiceClient.search(request);
      // Iterates over all rows in all pages and prints the requested field values for the ad
      // in each row.
      for (GoogleAdsRow googleAdsRow : searchPagedResponse.iterateAll()) {
        Ad ad = googleAdsRow.getAdGroupAd().getAd();
        ExpandedTextAdInfo expandedTextAdInfo = ad.getExpandedTextAd();
        System.out.printf(
            "Expanded text ad with ID %d, status '%s', and headline '%s - %s' was found in ad "
                + "group with ID %d.%n",
            ad.getId(),
            googleAdsRow.getAdGroupAd().getStatus(),
            expandedTextAdInfo.getHeadlinePart1(),
            expandedTextAdInfo.getHeadlinePart2(),
            googleAdsRow.getAdGroup().getId());
      }
    }
  }
}
GetExpandedTextAds.java
      

C#‎

// Copyright 2019 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

using CommandLine;
using Google.Ads.Gax.Examples;
using Google.Ads.GoogleAds.Lib;
using Google.Ads.GoogleAds.V10.Common;
using Google.Ads.GoogleAds.V10.Errors;
using Google.Ads.GoogleAds.V10.Resources;
using Google.Ads.GoogleAds.V10.Services;
using Google.Api.Gax;
using System;
using System.Collections.Generic;

namespace Google.Ads.GoogleAds.Examples.V10
{
    /// <summary>
    /// This code example gets expanded text ads.
    /// </summary>
    public class GetExpandedTextAds : ExampleBase
    {
        /// <summary>
        /// Command line options for running the <see cref="GetExpandedTextAds"/> example.
        /// </summary>
        public class Options : OptionsBase
        {
            /// <summary>
            /// The Google Ads customer ID for which the call is made.
            /// </summary>
            [Option("customerId", Required = true, HelpText =
                "The Google Ads customer ID for which the call is made.")]
            public long CustomerId { get; set; }

            /// <summary>
            /// Optional: ID of the ad group to restrict search to.
            /// </summary>
            [Option("adGroupId", Required = false, HelpText =
                "Optional: ID of the ad group to restrict search to.")]
            public long? AdGroupId { get; set; }
        }

        /// <summary>
        /// Main method, to run this code example as a standalone application.
        /// </summary>
        /// <param name="args">The command line arguments.</param>
        public static void Main(string[] args)
        {
            Options options = new Options();
            CommandLine.Parser.Default.ParseArguments<Options>(args).MapResult(
                delegate (Options o)
                {
                    options = o;
                    return 0;
                }, delegate (IEnumerable<Error> errors)
                {
                    // The Google Ads customer ID for which the call is made.
                    options.CustomerId = long.Parse("INSERT_CUSTOMER_ID_HERE");

                    // Optional: ID of the ad group to restrict search to.
                    options.AdGroupId = long.Parse("INSERT_AD_GROUP_ID_HERE");

                    return 0;
                });

            GetExpandedTextAds codeExample = new GetExpandedTextAds();
            Console.WriteLine(codeExample.Description);
            codeExample.Run(new GoogleAdsClient(),
                options.CustomerId,
                options.AdGroupId);
        }

        /// <summary>
        /// The page size to be used by default.
        /// </summary>
        private const int PAGE_SIZE = 1_000;

        /// <summary>
        /// Returns a description about the code example.
        /// </summary>
        public override string Description => "This example gets expanded text ads.";

        /// <summary>
        /// Runs the code example.
        /// </summary>
        /// <param name="client">The Google Ads client.</param>
        /// <param name="customerId">The Google Ads customer ID for which the call is made.</param>
        /// <param name="adGroupId">Optional: ID of the ad group to restrict search to.</param>
        public void Run(GoogleAdsClient client, long customerId, long? adGroupId)
        {
            // Get the GoogleAdsService.
            GoogleAdsServiceClient googleAdsService = client.GetService(
                Services.V10.GoogleAdsService);

            string searchQuery =
                $@"SELECT
                 ad_group.id,
                 ad_group_ad.ad.id,
                 ad_group_ad.ad.expanded_text_ad.headline_part1,
                 ad_group_ad.ad.expanded_text_ad.headline_part2,
                 ad_group_ad.status
             FROM ad_group_ad
             WHERE
                 ad_group_ad.ad.type = EXPANDED_TEXT_AD ";

            if (adGroupId != null)
            {
                searchQuery += $" AND ad_group.id = {adGroupId}";
            }

            // Create a request that will retrieve all ads using pages of the specified page size.
            SearchGoogleAdsRequest request = new SearchGoogleAdsRequest()
            {
                CustomerId = customerId.ToString(),
                PageSize = PAGE_SIZE,
                Query = searchQuery
            };

            try
            {
                // Issue the search request.
                PagedEnumerable<SearchGoogleAdsResponse, GoogleAdsRow> searchPagedResponse =
                    googleAdsService.Search(request);

                // Iterate over all rows in all pages and prints the requested field values for
                // the ad in each row.
                foreach (GoogleAdsRow googleAdsRow in searchPagedResponse)
                {
                    Ad ad = googleAdsRow.AdGroupAd.Ad;
                    ExpandedTextAdInfo expandedTextAdInfo = ad.ExpandedTextAd;
                    Console.WriteLine("Expanded text ad with ID {0}, status '{1}', and headline " +
                        "'{2} - {3}' was found in ad group with ID {4}.",
                        ad.Id, googleAdsRow.AdGroupAd.Status, expandedTextAdInfo.HeadlinePart1,
                        expandedTextAdInfo.HeadlinePart2, googleAdsRow.AdGroup.Id);
                }
            }
            catch (GoogleAdsException e)
            {
                Console.WriteLine("Failure:");
                Console.WriteLine($"Message: {e.Message}");
                Console.WriteLine($"Failure: {e.Failure}");
                Console.WriteLine($"Request ID: {e.RequestId}");
                throw;
            }
        }
    }
}
GetExpandedTextAds.cs
      

PHP

<?php

/**
 * Copyright 2018 Google LLC
 *
 * Licensed under the Apache License, Version 2.0 (the "License");
 * you may not use this file except in compliance with the License.
 * You may obtain a copy of the License at
 *
 *     https://www.apache.org/licenses/LICENSE-2.0
 *
 * Unless required by applicable law or agreed to in writing, software
 * distributed under the License is distributed on an "AS IS" BASIS,
 * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
 * See the License for the specific language governing permissions and
 * limitations under the License.
 */

namespace Google\Ads\GoogleAds\Examples\BasicOperations;

require __DIR__ . '/../../vendor/autoload.php';

use GetOpt\GetOpt;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser;
use Google\Ads\GoogleAds\Lib\V10\GoogleAdsClient;
use Google\Ads\GoogleAds\Lib\V10\GoogleAdsClientBuilder;
use Google\Ads\GoogleAds\Lib\V10\GoogleAdsException;
use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder;
use Google\Ads\GoogleAds\V10\Enums\AdGroupAdStatusEnum\AdGroupAdStatus;
use Google\Ads\GoogleAds\V10\Errors\GoogleAdsError;
use Google\Ads\GoogleAds\V10\Services\GoogleAdsRow;
use Google\ApiCore\ApiException;

/** This example gets expanded text ads. */
class GetExpandedTextAds
{
    private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE';
    // Optional: Specify an ad group ID below to restrict search to only a given ad group.
    private const AD_GROUP_ID = null;

    private const PAGE_SIZE = 1000;

    public static function main()
    {
        // Either pass the required parameters for this example on the command line, or insert them
        // into the constants above.
        $options = (new ArgumentParser())->parseCommandArguments([
            ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT,
            ArgumentNames::AD_GROUP_ID => GetOpt::OPTIONAL_ARGUMENT
        ]);

        // Generate a refreshable OAuth2 credential for authentication.
        $oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build();

        // Construct a Google Ads client configured from a properties file and the
        // OAuth2 credentials above.
        $googleAdsClient = (new GoogleAdsClientBuilder())->fromFile()
            ->withOAuth2Credential($oAuth2Credential)
            ->build();

        try {
            self::runExample(
                $googleAdsClient,
                $options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID,
                $options[ArgumentNames::AD_GROUP_ID] ?: self::AD_GROUP_ID
            );
        } catch (GoogleAdsException $googleAdsException) {
            printf(
                "Request with ID '%s' has failed.%sGoogle Ads failure details:%s",
                $googleAdsException->getRequestId(),
                PHP_EOL,
                PHP_EOL
            );
            foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) {
                /** @var GoogleAdsError $error */
                printf(
                    "\t%s: %s%s",
                    $error->getErrorCode()->getErrorCode(),
                    $error->getMessage(),
                    PHP_EOL
                );
            }
            exit(1);
        } catch (ApiException $apiException) {
            printf(
                "ApiException was thrown with message '%s'.%s",
                $apiException->getMessage(),
                PHP_EOL
            );
            exit(1);
        }
    }

    /**
     * Runs the example.
     *
     * @param GoogleAdsClient $googleAdsClient the Google Ads API client
     * @param int $customerId the customer ID
     * @param int|null $adGroupId the ad group ID for which expanded text ads will be retrieved. If
     *     `null`, returns from all ad groups
     */
    public static function runExample(
        GoogleAdsClient $googleAdsClient,
        int $customerId,
        ?int $adGroupId
    ) {
        $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
        // Creates a query that retrieves expanded text ads.
        $query =
            'SELECT ad_group.id, '
            . 'ad_group_ad.ad.id, '
            . 'ad_group_ad.ad.expanded_text_ad.headline_part1, '
            . 'ad_group_ad.ad.expanded_text_ad.headline_part2, '
            . 'ad_group_ad.status '
            . 'FROM ad_group_ad '
            . 'WHERE ad_group_ad.ad.type = EXPANDED_TEXT_AD';
        if ($adGroupId !== null) {
            $query .= " AND ad_group.id = $adGroupId";
        }

        // Issues a search request by specifying page size.
        $response =
            $googleAdsServiceClient->search($customerId, $query, ['pageSize' => self::PAGE_SIZE]);

        // Iterates over all rows in all pages and prints the requested field values for
        // the expanded text ad in each row.
        foreach ($response->iterateAllElements() as $googleAdsRow) {
            /** @var GoogleAdsRow $googleAdsRow */
            $ad = $googleAdsRow->getAdGroupAd()->getAd();
            printf(
                "Expanded text ad with ID %d, status '%s', and headline '%s - %s' was found in ad "
                . "group with ID %d.%s",
                $ad->getId(),
                AdGroupAdStatus::name($googleAdsRow->getAdGroupAd()->getStatus()),
                $ad->getExpandedTextAd()->getHeadlinePart1(),
                $ad->getExpandedTextAd()->getHeadlinePart2(),
                $googleAdsRow->getAdGroup()->getId(),
                PHP_EOL
            );
        }
    }
}

GetExpandedTextAds::main();
GetExpandedTextAds.php
      

Python

#!/usr/bin/env python
# Copyright 2018 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
"""This example illustrates how to retrieve expanded text ads."""


import argparse
import sys

from google.ads.googleads.client import GoogleAdsClient
from google.ads.googleads.errors import GoogleAdsException


def main(client, customer_id, ad_group_id=None):
    ga_service = client.get_service("GoogleAdsService")

    query = """
        SELECT
          ad_group.id,
          ad_group_ad.ad.id,
          ad_group_ad.ad.expanded_text_ad.headline_part1,
          ad_group_ad.ad.expanded_text_ad.headline_part2,
          ad_group_ad.status
        FROM ad_group_ad
        WHERE ad_group_ad.ad.type = EXPANDED_TEXT_AD"""

    if ad_group_id:
        query += f" AND ad_group.id = {ad_group_id}"

    stream = ga_service.search_stream(customer_id=customer_id, query=query)

    for batch in stream:
        for row in batch.results:
            ad = row.ad_group_ad.ad

            if ad.expanded_text_ad:
                expanded_text_ad_info = ad.expanded_text_ad

            print(
                f"Expanded text ad with ID {ad.id}, status "
                f'"{row.ad_group_ad.status.name}", and headline '
                f'"{expanded_text_ad_info.headline_part1}" - '
                f'"{expanded_text_ad_info.headline_part2}" was '
                f"found in ad group with ID {row.ad_group.id}."
            )


if __name__ == "__main__":
    # GoogleAdsClient will read the google-ads.yaml configuration file in the
    # home directory if none is specified.
    googleads_client = GoogleAdsClient.load_from_storage(version="v10")

    parser = argparse.ArgumentParser(
        description="List ad groups for specified customer."
    )
    # The following argument(s) should be provided to run the example.
    parser.add_argument(
        "-c",
        "--customer_id",
        type=str,
        required=True,
        help="The Google Ads customer ID.",
    )
    parser.add_argument(
        "-a",
        "--ad_group_id",
        type=str,
        required=False,
        help="The ad group ID. ",
    )
    args = parser.parse_args()

    try:
        main(googleads_client, args.customer_id, ad_group_id=args.ad_group_id)
    except GoogleAdsException as ex:
        print(
            f'Request with ID "{ex.request_id}" failed with status '
            f'"{ex.error.code().name}" and includes the following errors:'
        )
        for error in ex.failure.errors:
            print(f'\tError with message "{error.message}".')
            if error.location:
                for field_path_element in error.location.field_path_elements:
                    print(f"\t\tOn field: {field_path_element.field_name}")
        sys.exit(1)
get_expanded_text_ads.py
      

Ruby

#!/usr/bin/env ruby
# Encoding: utf-8
#
# Copyright 2018 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
#
# This example retrieves expanded text ads.

require 'optparse'
require 'google/ads/google_ads'

def get_expanded_text_ads(customer_id, ad_group_id = nil)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new


  search_query = <<~QUERY
    SELECT ad_group.id,
           ad_group_ad.ad.id,
           ad_group_ad.ad.expanded_text_ad.headline_part1,
           ad_group_ad.ad.expanded_text_ad.headline_part2,
           ad_group_ad.status
   FROM ad_group_ad
   WHERE ad_group_ad.ad.type = EXPANDED_TEXT_AD
  QUERY

  if ad_group_id
    search_query << " AND ad_group.id = #{ad_group_id}"
  end

  response = client.service.google_ads.search(
    customer_id: customer_id,
    query: search_query,
    page_size: PAGE_SIZE,
  )

  response.each do |row|
    ad = row.ad_group_ad.ad
    if ad.expanded_text_ad
      eta = ad.expanded_text_ad

      puts "Expanded text ad with ID #{ad.id}, status #{row.ad_group_ad.status}, " \
          "and headline '#{eta.headline_part1} - #{eta.headline_part2}' was found in ad group " \
          "with ID #{row.ad_group.id}."
    end
  end
end

if __FILE__ == $0
  PAGE_SIZE = 1000

  options = {}
  # The following parameter(s) should be provided to run the example. You can
  # either specify these by changing the INSERT_XXX_ID_HERE values below, or on
  # the command line.
  #
  # Parameters passed on the command line will override any parameters set in
  # code.
  #
  # Running the example with -h will print the command line usage.
  options[:customer_id] = 'INSERT_CUSTOMER_ID_HERE'
  options[:ad_group_id] = nil

  OptionParser.new do |opts|
    opts.banner = sprintf('Usage: %s [options]', File.basename(__FILE__))

    opts.separator ''
    opts.separator 'Options:'

    opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v|
      options[:customer_id] = v
    end

    opts.on('-A', '--ad-group-id AD-GROUP-ID', String,
        '(Optional) Ad Group ID') do |v|
      options[:ad_group_id] = v
    end

    opts.separator ''
    opts.separator 'Help:'

    opts.on_tail('-h', '--help', 'Show this message') do
      puts opts
      exit
    end
  end.parse!

  begin
    get_expanded_text_ads(options.fetch(:customer_id).tr("-", ""), options[:ad_group_id])
  rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
    e.failure.errors.each do |error|
      STDERR.printf("Error with message: %s\n", error.message)
      if error.location
        error.location.field_path_elements.each do |field_path_element|
          STDERR.printf("\tOn field: %s\n", field_path_element.field_name)
        end
      end
      error.error_code.to_h.each do |k, v|
        next if v == :UNSPECIFIED
        STDERR.printf("\tType: %s\n\tCode: %s\n", k, v)
      end
    end
    raise
  end
end
get_expanded_text_ads.rb
      

Perl

#!/usr/bin/perl -w
#
# Copyright 2019, Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example gets expanded text ads for a customer or for a specific ad group.
# To add expanded text ads, run add_expanded_text_ads.pl.

use strict;
use warnings;
use utf8;

use FindBin qw($Bin);
use lib "$Bin/../../lib";
use Google::Ads::GoogleAds::Client;
use Google::Ads::GoogleAds::Utils::GoogleAdsHelper;
use Google::Ads::GoogleAds::Utils::SearchGoogleAdsIterator;
use
  Google::Ads::GoogleAds::V10::Services::GoogleAdsService::SearchGoogleAdsRequest;

use Getopt::Long qw(:config auto_help);
use Pod::Usage;
use Cwd qw(abs_path);

use constant PAGE_SIZE => 1000;

# The following parameter(s) should be provided to run the example. You can
# either specify these by changing the INSERT_XXX_ID_HERE values below, or on
# the command line.
#
# Parameters passed on the command line will override any parameters set in
# code.
#
# Running the example with -h will print the command line usage.
my $customer_id = "INSERT_CUSTOMER_ID_HERE";
my $ad_group_id = undef;

sub get_expanded_text_ads {
  my ($api_client, $customer_id, $ad_group_id) = @_;

  # Create the search query.
  my $search_query =
    "SELECT ad_group.id, ad_group_ad.ad.id, " .
    "ad_group_ad.ad.expanded_text_ad.headline_part1, " .
    "ad_group_ad.ad.expanded_text_ad.headline_part2, " .
    "ad_group_ad.status FROM ad_group_ad " .
    "WHERE ad_group_ad.ad.type = EXPANDED_TEXT_AD";

  if ($ad_group_id) {
    $search_query .= " AND ad_group.id = $ad_group_id";
  }

  # Create a search Google Ads request that will retrieve all expanded text ads
  # using pages of the specified page size.
  my $search_request =
    Google::Ads::GoogleAds::V10::Services::GoogleAdsService::SearchGoogleAdsRequest
    ->new({
      customerId => $customer_id,
      query      => $search_query,
      pageSize   => PAGE_SIZE
    });

  # Get the GoogleAdsService.
  my $google_ads_service = $api_client->GoogleAdsService();

  my $iterator = Google::Ads::GoogleAds::Utils::SearchGoogleAdsIterator->new({
    service => $google_ads_service,
    request => $search_request
  });

  # Iterate over all rows in all pages and print the requested field values for
  # the expanded text ad in each row.
  while ($iterator->has_next) {
    my $google_ads_row = $iterator->next;

    my $ad                    = $google_ads_row->{adGroupAd}{ad};
    my $expanded_text_ad_info = $ad->{expandedTextAd};

    printf
      "Expanded text ad with ID %d, status '%s', and headline '%s - %s' " .
      "was found in ad group with ID %d.\n",
      $ad->{id},
      $google_ads_row->{adGroupAd}{status},
      $expanded_text_ad_info->{headlinePart1},
      $expanded_text_ad_info->{headlinePart2},
      $google_ads_row->{adGroup}{id};
  }

  return 1;
}

# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
  return 1;
}

# Get Google Ads Client, credentials will be read from ~/googleads.properties.
my $api_client = Google::Ads::GoogleAds::Client->new();

# By default examples are set to die on any server returned fault.
$api_client->set_die_on_faults(1);

# Parameters passed on the command line will override any parameters set in code.
GetOptions("customer_id=s" => \$customer_id, "ad_group_id=i" => \$ad_group_id);

# Print the help message if the parameters are not initialized in the code nor
# in the command line.
pod2usage(2) if not check_params($customer_id);

# Call the example.
get_expanded_text_ads($api_client, $customer_id =~ s/-//gr, $ad_group_id);

=pod

=head1 NAME

get_expanded_text_ads

=head1 DESCRIPTION

This example gets expanded text ads for a customer or for a specific ad group.
To add expanded text ads, run add_expanded_text_ads.pl.

=head1 SYNOPSIS

get_expanded_text_ads.pl [options]

    -help                       Show the help message.
    -customer_id                The Google Ads customer ID.
    -ad_group_id                [optional] The ad group ID.

=cut
get_expanded_text_ads.pl
      

וריאציות של מודעות

וריאציות של מודעות מאפשרות לך ליצור בקלות וריאציות של מודעות ולבדוק אותן בקמפיינים שונים או בחשבון כולו. יצירה וניהול של וריאציות של מודעות לא נתמכים בשלב זה ב-Google Ads API, אבל אפשר לזהות את המודעות הניסיוניות שנוצרו באמצעות התכונה 'וריאציות של מודעות' באמצעות אחת מהשיטות הבאות.

• אם משתמשים ב-AdGroupAdService, המאפיין system_managed_resource_source של אובייקט Ad יוגדר כ-AD_VARIATIONS.

• אם אתם משתמשים בשפת שאילתה של Google Ads כדי לאחזר דוחות, השדה ad_group_ad.ad.system_managed_resource_source יוגדר כ-AD_VARIATIONS.

דיווח

הדוח ad_group_ad.ad.type בדוחות עבור מודעות טקסט מורחבות הוא EXPANDED_TEXT_AD. כדי שיהיה קל יותר לאחזר נתונים הקשורים למודעות טקסט מורחבות בדוחות, אפשר לבחור את השדות הבאים יחד עם ad_group_ad:

• ad.expanded_text_ad.headline_part1

• ad.expanded_text_ad.headline_part2

• ad.expanded_text_ad.headline_part3

• ad.expanded_text_ad.description

• ad.expanded_text_ad.description2

• ad.expanded_text_ad.path1

• ad.expanded_text_ad.path2

שדרוג ממודעות טקסט רגילות

השדרוג למודעות טקסט מורחבות יכלול את ההתערבות שלכם: במקרים רבים, הכותרת השנייה והשלישית יצטרכו לכלול תוכן חדש, ואתם תצטרכו להחליט מתי להפעיל את מודעת הטקסט המורחבת החדשה ומתי להשבית את מודעת הטקסט הרגילה הישנה.

כדי לשדרג את מודעות הטקסט הרגילות למודעות טקסט מורחבות:

1. צרו את מודעת הטקסט המורחבת החדשה במצב מושהה על סמך הנתונים במודעת הטקסט הרגילה. חשוב לזכור שבמודעות טקסט רגילות יש 35 תווים, ובמודעות טקסט מורחבות יש 30 תווים. אם תעתיקו את הטקסט ממודעת טקסט מורחבת description1 למודעת טקסט מורחבת, תוצג הודעת שגיאה באורך 30 תווים.

2. מחכים למודעת הטקסט המורחבת החדשה policy_summary.approval_status שהופכים לאושרה.

3. אם אתה משתמש בבידינג אוטומטי המבוסס על המרות (יעד עלות להמרה או יעד החזר על הוצאות פרסום) באופן אוטומטי, מומלץ לעבור למודעות טקסט מורחבות בהדרגה, מבלי לשנות את מודעות הטקסט המורחבות לזמן, לפני ההסרה של מודעות הטקסט הרגילות.

4. שליחת בקשה AdGroupAdService.MutateAdGroupAds עם שתי פעולות:

   • מגדירים את מודעת הטקסט המורחבת החדשה status כמופעלת.
   • משנים את מודעת הטקסט הרגילה הישנה status להוסרה.

אם לא ברור לך איפה מתחילים לשדרג או לערוך ניסויים, כדאי להתחיל לעבוד עם מודעות הטקסט הרגילות שמניבות את הביצועים הגרועים ביותר, כי מודעות הטקסט המורחבות החדשות ישפרו את שיעורי הקליקים.

התקדמות השדרוג

יש כמה דרכים למדוד את ההתקדמות שלכם במהלך השדרוג.

רמת חשבון הלקוח (ממשק המשתמש של Google Ads)

עוברים אל חשבון הלקוח ב-Google Ads.

• לחץ על הכרטיסייה מודעות.
• בוחרים באפשרות סינון &gt. יצירת מסנן.
• מסננים לפי סוג המודעה כמודעת טקסט.
• לוחצים על החלה.

כתוצאה מכך תוצג רשימה של מודעות טקסט רגילות.

רמת חשבון הלקוח (API)

משתמשים בשאילתה GoogleAdsService.SearchStream עם שאילתה של שפת שאילתה ב-Google Ads שמסננת לפי ad_group_ad.ad.type בקטע WHERE.

שאילתת חיפוש לדוגמה שמאחזרת את כל מודעות הטקסט הרגילות שצריך לשדרג:

SELECT
  ad_group_ad.ad.id,
  ad_group_ad.status,
  ad_group.id,
  campaign.id,
  campaign.status
FROM ad_group_ad
WHERE ad_group_ad.ad.type = TEXT_AD

שדרוג Assistant

כלי המעבר של EET זמין כדי לעזור בשדרוג של מודעות טקסט רגילות בכמות גדולה למודעות טקסט מורחבות.

הכלי כולל שני רכיבים עיקריים:

1. סקריפט של Google Ads שהעתקת את מודעות הטקסט הרגילות לגיליון אלקטרוני ב-Google Sheets, ולאחר מכן עוזר לכם לכתוב מודעות טקסט מורחבות להוספה לחשבון Google Ads.

2. גיליון אלקטרוני ב-Google Sheets שבו מוצגות מודעות טקסט רגילות ומאפשר לכם להגדיר את מודעות הטקסט המורחבות המשויכות אליו.

דוגמאות לקוד

דוגמאות לקודים המלאים מופיעים בקישורים הבאים.

• הוספה של מודעות טקסט מורחבות

• הוספה של מודעות טקסט מורחבות