The code samples below provide examples of common advanced operations using the AdWords API. Client Library.
Add an ad customizer feed
' Copyright 2018 Google LLC
'
' Licensed under the Apache License, Version 2.0 (the "License")
' you may not use this file except in compliance with the License.
' You may obtain a copy of the License at
'
' http:'www.apache.org/licenses/LICENSE-2.0
'
' Unless required by applicable law or agreed to in writing, software
' distributed under the License is distributed on an "AS IS" BASIS,
' WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
' See the License for the specific language governing permissions and
' limitations under the License.
Imports Google.Api.Ads.AdWords.Lib
Imports Google.Api.Ads.AdWords.v201806
Namespace Google.Api.Ads.AdWords.Examples.VB.v201806
''' <summary>
''' This code example adds an ad customizer feed. Then it adds an ad in two
''' different ad groups that uses the feed to populate dynamic data.
''' </summary>
Public Class AddAdCustomizers
Inherits ExampleBase
''' <summary>
''' Main method, to run this code example as a standalone application.
''' </summary>
''' <param name="args">The command line arguments.</param>
Public Shared Sub Main(ByVal args As String())
Dim codeExample As New AddAdCustomizers
Console.WriteLine(codeExample.Description)
Try
Dim adGroupId1 As Long = Long.Parse("INSERT_ADGROUP_ID_HERE")
Dim adGroupId2 As Long = Long.Parse("INSERT_ADGROUP_ID_HERE")
Dim feedName As String = "INSERT_FEED_NAME_HERE"
codeExample.Run(New AdWordsUser(), adGroupId1, adGroupId2, feedName)
Catch e As Exception
Console.WriteLine("An exception occurred while running this code example. {0}",
ExampleUtilities.FormatException(e))
End Try
End Sub
''' <summary>
''' Returns a description about the code example.
''' </summary>
Public Overrides ReadOnly Property Description() As String
Get
Return "This code example adds an ad customizer feed. Then it adds an ad in two " &
"different ad groups that uses the feed to populate dynamic data."
End Get
End Property
''' <summary>
''' Runs the code example.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="adGroupId1">Id of the first adgroup to which ads with ad
''' customizers are added.</param>
''' <param name="adGroupId2">Id of the second adgroup to which ads with ad
''' customizers are added.</param>
''' <param name="feedName">Name of the feed to be created.</param>
Public Sub Run(ByVal user As AdWordsUser, ByVal adGroupId1 As Long, ByVal adGroupId2 As Long,
ByVal feedName As String)
Try
' Create a customizer feed. One feed per account can be used for all ads.
Dim adCustomizerFeed As AdCustomizerFeed = CreateCustomizerFeed(user, feedName)
' Add feed items containing the values we'd like to place in ads.
CreateCustomizerFeedItems(user, New Long() {adGroupId1, adGroupId2}, adCustomizerFeed)
' All set! We can now create ads with customizations.
CreateAdsWithCustomizations(user, New Long() {adGroupId1, adGroupId2}, feedName)
Catch e As Exception
Throw New System.ApplicationException("Failed to add ad customizers modifiers to " +
"ad group.", e)
End Try
End Sub
''' <summary>
''' Creates a new Feed for ad customizers.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="feedName">Name of the feed to be created.</param>
''' <returns>An ad customizer feed.</returns>
Private Shared Function CreateCustomizerFeed(ByVal user As AdWordsUser,
ByVal feedName As String) As AdCustomizerFeed
Using adCustomizerFeedService As AdCustomizerFeedService = DirectCast(user.GetService(
AdWordsService.v201806.AdCustomizerFeedService), AdCustomizerFeedService)
Dim feed As New AdCustomizerFeed()
feed.feedName = feedName
Dim attribute1 As New AdCustomizerFeedAttribute
attribute1.name = "Name"
attribute1.type = AdCustomizerFeedAttributeType.STRING
Dim attribute2 As New AdCustomizerFeedAttribute
attribute2.name = "Price"
attribute2.type = AdCustomizerFeedAttributeType.PRICE
Dim attribute3 As New AdCustomizerFeedAttribute
attribute3.name = "Date"
attribute3.type = AdCustomizerFeedAttributeType.DATE_TIME
feed.feedAttributes = New AdCustomizerFeedAttribute() {
attribute1, attribute2, attribute3
}
Dim feedOperation As New AdCustomizerFeedOperation()
feedOperation.operand = feed
feedOperation.operator = [Operator].ADD
Dim addedFeed As AdCustomizerFeed = adCustomizerFeedService.mutate(
New AdCustomizerFeedOperation() {feedOperation}).value(0)
Console.WriteLine("Created ad customizer feed with ID = {0} and name = '{1}'.",
addedFeed.feedId, addedFeed.feedName)
Return addedFeed
End Using
End Function
''' <summary>
''' Creates FeedItems with the values to use in ad customizations for each
''' ad group in <code>adGroupIds</code>.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="adGroupIds">IDs of adgroups to which ad customizations are
''' made.</param>
''' <param name="adCustomizerFeed">The ad customizer feed.</param>
Private Shared Sub CreateCustomizerFeedItems(ByVal user As AdWordsUser,
ByVal adGroupIds As Long(),
ByVal adCustomizerFeed As AdCustomizerFeed)
Using feedItemService As FeedItemService = CType(user.GetService(
AdWordsService.v201806.FeedItemService), FeedItemService)
Dim feedItemOperations As New List(Of FeedItemOperation)
Dim marsDate As New DateTime(DateTime.Now.Year, DateTime.Now.Month, 1)
feedItemOperations.Add(CreateFeedItemAddOperation(adCustomizerFeed, "Mars", "$1234.56",
marsDate.ToString("yyyyMMdd HHmmss")))
Dim venusDate As New DateTime(DateTime.Now.Year, DateTime.Now.Month, 15)
feedItemOperations.Add(CreateFeedItemAddOperation(adCustomizerFeed, "Venus", "$1450.00",
venusDate.ToString("yyyyMMdd HHmmss")))
Dim feedItemReturnValue As FeedItemReturnValue = feedItemService.mutate(
feedItemOperations.ToArray)
For Each addedFeedItem As FeedItem In feedItemReturnValue.value
Console.WriteLine("Added feed item with ID {0}", addedFeedItem.feedItemId)
Next
' Add feed item targeting to restrict the feed item to specific ad groups.
RestrictFeedItemToAdGroup(user, feedItemReturnValue.value(0), adGroupIds(0))
RestrictFeedItemToAdGroup(user, feedItemReturnValue.value(1), adGroupIds(1))
End Using
End Sub
''' <summary>
''' Restricts the feed item to an ad group.
''' </summary>
''' <param name="user">The user.</param>
''' <param name="feedItem">The feed item.</param>
''' <param name="adGroupId">The ad group ID.</param>
Private Shared Sub RestrictFeedItemToAdGroup(user As AdWordsUser,
feedItem As FeedItem, adGroupId As Long?)
Dim adGroupTarget As New FeedItemAdGroupTarget()
adGroupTarget.feedId = feedItem.feedId
adGroupTarget.feedItemId = feedItem.feedItemId
adGroupTarget.adGroupId = adGroupId.Value
Using feedItemTargetService As FeedItemTargetService = CType(user.GetService(
AdWordsService.v201806.FeedItemTargetService), FeedItemTargetService)
Dim operation As New FeedItemTargetOperation()
operation.operator = [Operator].ADD
operation.operand = adGroupTarget
Dim retval As FeedItemTargetReturnValue = feedItemTargetService.mutate(
New FeedItemTargetOperation() {operation})
Dim newAdGroupTarget As FeedItemAdGroupTarget =
CType(retval.value(0), FeedItemAdGroupTarget)
Console.WriteLine("Feed item target for feed ID {0} and feed item ID {1}" +
" was created to restrict serving to ad group ID {2}",
newAdGroupTarget.feedId, newAdGroupTarget.feedItemId, newAdGroupTarget.adGroupId)
End Using
End Sub
''' <summary>
''' Creates a FeedItemOperation that will create a FeedItem with the
''' specified values when sent to FeedItemService.mutate.
''' </summary>
''' <param name="adCustomizerFeed">The ad customizer feed.</param>
''' <param name="nameValue">The value for the name attribute of the
''' FeedItem.</param>
''' <param name="priceValue">The value for the price attribute of the
''' FeedItem.</param>
''' <param name="dateValue">The value for the date attribute of the
''' FeedItem.</param>
''' <returns>A new FeedItemOperation for adding a FeedItem.</returns>
Private Shared Function CreateFeedItemAddOperation(ByVal adCustomizerFeed As _
AdCustomizerFeed, ByVal nameValue As String, ByVal priceValue As String,
ByVal dateValue As String) As FeedItemOperation
Dim feedItem As New FeedItem
feedItem.feedId = adCustomizerFeed.feedId
Dim attributeValues As New List(Of FeedItemAttributeValue)
' FeedAttributes appear in the same order as they were created
' - Name, Price, Date. See CreateCustomizerFeed method for details.
Dim nameAttributeValue As New FeedItemAttributeValue
nameAttributeValue.feedAttributeId = adCustomizerFeed.feedAttributes(0).id
nameAttributeValue.stringValue = nameValue
attributeValues.Add(nameAttributeValue)
Dim priceAttributeValue As New FeedItemAttributeValue
priceAttributeValue.feedAttributeId = adCustomizerFeed.feedAttributes(1).id
priceAttributeValue.stringValue = priceValue
attributeValues.Add(priceAttributeValue)
Dim dateAttributeValue As New FeedItemAttributeValue
dateAttributeValue.feedAttributeId = adCustomizerFeed.feedAttributes(2).id
dateAttributeValue.stringValue = dateValue
attributeValues.Add(dateAttributeValue)
feedItem.attributeValues = attributeValues.ToArray
Dim feedItemOperation As New FeedItemOperation
feedItemOperation.operand = feedItem
feedItemOperation.operator = [Operator].ADD
Return feedItemOperation
End Function
''' <summary>
''' Creates text ads that use ad customizations for the specified ad group
''' IDs.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="adGroupIds">IDs of the ad groups to which customized ads
''' are added.</param>
''' <param name="feedName">Name of the feed to use.</param>
Private Shared Sub CreateAdsWithCustomizations(ByVal user As AdWordsUser,
ByVal adGroupIds As Long(),
ByVal feedName As String)
Using adGroupAdService As AdGroupAdService = CType(user.GetService(
AdWordsService.v201806.AdGroupAdService), AdGroupAdService)
Dim expandedTextAd As New ExpandedTextAd
expandedTextAd.headlinePart1 = String.Format("Luxury Cruise to {{={0}.Name}}", feedName)
expandedTextAd.headlinePart2 = String.Format("Only {{={0}.Price}}", feedName)
expandedTextAd.description = String.Format("Offer ends in {{=countdown({0}.Date)}}!",
feedName)
expandedTextAd.finalUrls = New String() {"http://www.example.com"}
' We add the same ad to both ad groups. When they serve, they will show
' different values, since they match different feed items.
Dim adGroupAdOperations As New List(Of AdGroupAdOperation)
For Each adGroupId As Long In adGroupIds
Dim adGroupAd As New AdGroupAd
adGroupAd.adGroupId = adGroupId
adGroupAd.ad = expandedTextAd
Dim adGroupAdOperation As New AdGroupAdOperation
adGroupAdOperation.operand = adGroupAd
adGroupAdOperation.operator = [Operator].ADD
adGroupAdOperations.Add(adGroupAdOperation)
Next
Dim adGroupAdReturnValue As AdGroupAdReturnValue = adGroupAdService.mutate(
adGroupAdOperations.ToArray)
For Each addedAd As AdGroupAd In adGroupAdReturnValue.value
Console.WriteLine("Created an ad with ID {0}, type '{1}' and status '{2}'.",
addedAd.ad.id, addedAd.ad.AdType, addedAd.status)
Next
End Using
End Sub
End Class
End Namespace
Add an ad group level bid modifier
' Copyright 2018 Google LLC
'
' Licensed under the Apache License, Version 2.0 (the "License")
' you may not use this file except in compliance with the License.
' You may obtain a copy of the License at
'
' http:'www.apache.org/licenses/LICENSE-2.0
'
' Unless required by applicable law or agreed to in writing, software
' distributed under the License is distributed on an "AS IS" BASIS,
' WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
' See the License for the specific language governing permissions and
' limitations under the License.
Imports Google.Api.Ads.AdWords.Lib
Imports Google.Api.Ads.AdWords.v201806
Namespace Google.Api.Ads.AdWords.Examples.VB.v201806
''' <summary>
''' This code example illustrates how to add ad group level mobile bid
''' modifier override.
''' </summary>
Public Class AddAdGroupBidModifier
Inherits ExampleBase
''' <summary>
''' Main method, to run this code example as a standalone application.
''' </summary>
''' <param name="args">The command line arguments.</param>
Public Shared Sub Main(ByVal args As String())
Dim codeExample As New AddAdGroupBidModifier
Console.WriteLine(codeExample.Description)
Try
Dim adGroupId As Long = Long.Parse("INSERT_ADGROUP_ID_HERE")
Dim bidModifier As Double = Double.Parse("INSERT_ADGROUP_BID_MODIFIER_HERE")
codeExample.Run(New AdWordsUser, adGroupId, bidModifier)
Catch e As Exception
Console.WriteLine("An exception occurred while running this code example. {0}",
ExampleUtilities.FormatException(e))
End Try
End Sub
''' <summary>
''' Returns a description about the code example.
''' </summary>
Public Overrides ReadOnly Property Description() As String
Get
Return "This code example illustrates how to add ad group level mobile bid" &
" modifier override."
End Get
End Property
''' <summary>
''' Runs the code example.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="adGroupId">Id of the adgroup for which bid modifier is
''' set.</param>
''' <param name="bidModifier">The mobile bid modifier for adgroup</param>
Public Sub Run(ByVal user As AdWordsUser, ByVal adGroupId As Long, ByVal bidModifier As Double)
Using adGroupBidModifierService As AdGroupBidModifierService = CType(user.GetService(
AdWordsService.v201806.AdGroupBidModifierService),
AdGroupBidModifierService)
' Mobile criterion ID.
Dim criterionId As Long = 30001
' Create the adgroup bid modifier.
Dim adGroupBidModifier As New AdGroupBidModifier()
adGroupBidModifier.bidModifier = bidModifier
adGroupBidModifier.adGroupId = adGroupId
Dim platform As New Platform()
platform.id = criterionId
adGroupBidModifier.criterion = platform
Dim operation As New AdGroupBidModifierOperation()
operation.operator = [Operator].ADD
operation.operand = adGroupBidModifier
Try
' Add ad group level mobile bid modifier.
Dim retval As AdGroupBidModifierReturnValue = adGroupBidModifierService.mutate(
New AdGroupBidModifierOperation() {operation})
' Display the results.
If Not retval Is Nothing AndAlso Not retval.value Is Nothing AndAlso
retval.value.Length > 0 Then
Dim newBidModifier As AdGroupBidModifier = retval.value(0)
Console.WriteLine("AdGroup ID {0}, Criterion ID {1} was updated with ad group " &
"level modifier: {2}", newBidModifier.adGroupId, newBidModifier.criterion.id,
newBidModifier.bidModifier)
Else
Console.WriteLine("No bid modifiers were added to the adgroup.")
End If
Catch e As Exception
Throw New System.ApplicationException("Failed to add bid modifiers to adgroup.", e)
End Try
End Using
End Sub
End Class
End Namespace
Add a page feed specifying URLs for a DSA campaign
' Copyright 2018 Google LLC
'
' Licensed under the Apache License, Version 2.0 (the "License")
' you may not use this file except in compliance with the License.
' You may obtain a copy of the License at
'
' http:'www.apache.org/licenses/LICENSE-2.0
'
' Unless required by applicable law or agreed to in writing, software
' distributed under the License is distributed on an "AS IS" BASIS,
' WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
' See the License for the specific language governing permissions and
' limitations under the License.
Imports Google.Api.Ads.AdWords.Lib
Imports Google.Api.Ads.AdWords.v201806
Namespace Google.Api.Ads.AdWords.Examples.VB.v201806
''' <summary>
''' This code example adds a page feed to specify precisely which URLs to use with your
''' Dynamic Search Ads campaign. To create a Dynamic Search Ads campaign, run
''' AddDynamicSearchAdsCampaign.vb. To get campaigns, run GetCampaigns.vb.
''' </summary>
Public Class AddDynamicPageFeed
Inherits ExampleBase
''' <summary>
''' The criterion type to be used for DSA page feeds.
''' </summary>
''' <remarks>DSA page feeds use criterionType field instead of the placeholderType field unlike
''' most other feed types.</remarks>
Private Const DSA_PAGE_FEED_CRITERION_TYPE As Integer = 61
''' <summary>
''' ID that corresponds to the page URLs.
''' </summary>
Private Const DSA_PAGE_URLS_FIELD_ID As Integer = 1
''' <summary>
''' ID that corresponds to the labels.
''' </summary>
Private Const DSA_LABEL_FIELD_ID As Integer = 2
''' <summary>
''' Class to keep track of DSA page feed details.
''' </summary>
Private Class DSAFeedDetails
Dim feedIdField As Long
Dim urlAttributeIdField As Long
Dim labelAttributeIdField As Long
Public Property FeedId As Long
Get
Return feedIdField
End Get
Set(ByVal value As Long)
feedIdField = value
End Set
End Property
Public Property UrlAttributeId As Long
Get
Return urlAttributeIdField
End Get
Set(ByVal value As Long)
urlAttributeIdField = value
End Set
End Property
Public Property LabelAttributeId As Long
Get
Return labelAttributeIdField
End Get
Set(ByVal value As Long)
labelAttributeIdField = value
End Set
End Property
End Class
''' <summary>
''' Main method, to run this code example as a standalone application.
''' </summary>
''' <param name="args">The command line arguments.</param>
Public Shared Sub Main(ByVal args As String())
Dim codeExample As New AddDynamicSearchAdsCampaign
Console.WriteLine(codeExample.Description)
Try
codeExample.Run(New AdWordsUser)
Catch e As Exception
Console.WriteLine("An exception occurred while running this code example. {0}",
ExampleUtilities.FormatException(e))
End Try
End Sub
''' <summary>
''' Returns a description about the code example.
''' </summary>
Public Overrides ReadOnly Property Description() As String
Get
Return "This code example adds a page feed to specify precisely which URLs to use " +
"with your Dynamic Search Ads campaign. To create a Dynamic Search Ads campaign, " +
"run AddDynamicSearchAdsCampaign.vb. To get campaigns, run GetCampaigns.vb."
End Get
End Property
''' <summary>
''' Runs the code example.
''' </summary>
''' <param name="user">The AdWords user.</param>
Public Sub Run(ByVal user As AdWordsUser, ByVal campaignId As Long, ByVal adgroupId As Long)
Dim dsaPageUrlLabel As String = "discounts"
Try
' Get the page feed details. This code example creates a new feed, but you can
' fetch and re-use an existing feed.
Dim feedDetails As DSAFeedDetails = CreateFeed(user)
CreateFeedMapping(user, feedDetails)
CreateFeedItems(user, feedDetails, dsaPageUrlLabel)
' Associate the page feed with the campaign.
UpdateCampaignDsaSetting(user, campaignId, feedDetails.FeedId)
' Optional: Target Web pages matching the feed's label in the ad group.
AddDsaTargeting(user, adgroupId, dsaPageUrlLabel)
Console.WriteLine("Dynamic page feed setup is complete for campaign ID '{0}'.", campaignId)
Catch e As Exception
Throw New System.ApplicationException("Failed to setup dynamic page feed for campaign.", e)
End Try
End Sub
''' <summary>
''' Creates the feed for DSA page URLs.
''' </summary>
''' <param name="user">The AdWords User.</param>
''' <returns>The feed details.</returns>
Private Function CreateFeed(ByVal user As AdWordsUser) As DSAFeedDetails
Using feedService As FeedService = CType(user.GetService(
AdWordsService.v201806.FeedService), FeedService)
' Create attributes.
Dim urlAttribute As New FeedAttribute()
urlAttribute.type = FeedAttributeType.URL_LIST
urlAttribute.name = "Page URL"
Dim labelAttribute As New FeedAttribute()
labelAttribute.type = FeedAttributeType.STRING_LIST
labelAttribute.name = "Label"
' Create the feed.
Dim sitelinksFeed As New Feed()
sitelinksFeed.name = "DSA Feed " + ExampleUtilities.GetRandomString()
sitelinksFeed.attributes = New FeedAttribute() {urlAttribute, labelAttribute}
sitelinksFeed.origin = FeedOrigin.USER
' Create operation.
Dim operation As New FeedOperation()
operation.operand = sitelinksFeed
operation.operator = [Operator].ADD
' Add the feed.
Dim result As FeedReturnValue = feedService.mutate(New FeedOperation() {operation})
Dim savedFeed As Feed = result.value(0)
Dim retval As New DSAFeedDetails
retval.FeedId = savedFeed.id
retval.UrlAttributeId = savedFeed.attributes(0).id
retval.LabelAttributeId = savedFeed.attributes(1).id
Return retval
End Using
End Function
''' <summary>
''' Creates the feed mapping for DSA page feeds.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="feedDetails">The feed details.</param>
Private Sub CreateFeedMapping(ByVal user As AdWordsUser, ByVal feedDetails As DSAFeedDetails)
Using feedMappingService As FeedMappingService = CType(user.GetService(
AdWordsService.v201806.FeedMappingService), FeedMappingService)
' Map the FeedAttributeIds to the fieldId constants.
Dim urlFieldMapping As New AttributeFieldMapping()
urlFieldMapping.feedAttributeId = feedDetails.UrlAttributeId
urlFieldMapping.fieldId = DSA_PAGE_URLS_FIELD_ID
Dim labelFieldMapping As New AttributeFieldMapping()
labelFieldMapping.feedAttributeId = feedDetails.LabelAttributeId
labelFieldMapping.fieldId = DSA_LABEL_FIELD_ID
' Create the fieldMapping and operation.
Dim feedMapping As New FeedMapping()
feedMapping.criterionType = DSA_PAGE_FEED_CRITERION_TYPE
feedMapping.feedId = feedDetails.FeedId
feedMapping.attributeFieldMappings = New AttributeFieldMapping() {
urlFieldMapping, labelFieldMapping
}
Dim operation As New FeedMappingOperation()
operation.operand = feedMapping
operation.operator = [Operator].ADD
' Add the field mapping.
feedMappingService.mutate(New FeedMappingOperation() {operation})
End Using
End Sub
''' <summary>
''' Creates the page URLs in the DSA page feed.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="feedDetails">The feed details.</param>
''' <param name="labelName">The pagefeed url label.</param>
Private Sub CreateFeedItems(ByVal user As AdWordsUser, ByVal feedDetails As DSAFeedDetails,
ByVal labelName As String)
Using feedItemService As FeedItemService = CType(user.GetService(
AdWordsService.v201806.FeedItemService), FeedItemService)
Dim operations() As FeedItemOperation = {
CreateDsaUrlAddOperation(feedDetails, "http://www.example.com/discounts/rental-cars",
labelName),
CreateDsaUrlAddOperation(feedDetails, "http://www.example.com/discounts/hotel-deals",
labelName),
CreateDsaUrlAddOperation(feedDetails, "http://www.example.com/discounts/flight-deals",
labelName)
}
feedItemService.mutate(operations)
End Using
End Sub
''' <summary>
''' Creates the DSA URL add operation.
''' </summary>
''' <param name="feedDetails">The page feed details.</param>
''' <param name="url">The DSA page feed URL.</param>
''' <param name="label">DSA page feed label.</param>
''' <returns>The DSA URL add operation.</returns>
Private Function CreateDsaUrlAddOperation(ByVal feedDetails As DSAFeedDetails,
ByVal url As String, ByVal label As String) As FeedItemOperation
' Create the FeedItemAttributeValues for our text values.
Dim urlAttributeValue As New FeedItemAttributeValue()
urlAttributeValue.feedAttributeId = feedDetails.UrlAttributeId
' See https://support.google.com/adwords/answer/7166527 for page feed URL recommendations and
' rules.
urlAttributeValue.stringValues = New String() {url}
Dim labelAttributeValue As New FeedItemAttributeValue()
labelAttributeValue.feedAttributeId = feedDetails.LabelAttributeId
labelAttributeValue.stringValues = New String() {label}
' Create the feed item and operation.
Dim item As New FeedItem()
item.feedId = feedDetails.FeedId
item.attributeValues = New FeedItemAttributeValue() {
urlAttributeValue, labelAttributeValue
}
Dim operation As New FeedItemOperation()
operation.operand = item
operation.operator = [Operator].ADD
Return operation
End Function
''' <summary>
''' Updates the campaign DSA setting to add DSA pagefeeds.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="campaignId">The Campaign ID.</param>
''' <param name="feedId">The page feed ID.</param>
Private Sub UpdateCampaignDsaSetting(ByVal user As AdWordsUser, ByVal campaignId As Long,
ByVal feedId As Long)
Using campaignService As CampaignService = CType(user.GetService(
AdWordsService.v201806.CampaignService), CampaignService)
Dim selector As New Selector()
selector.fields = New String() {Campaign.Fields.Id, Campaign.Fields.Settings}
selector.predicates = New Predicate() {
Predicate.Equals(Campaign.Fields.Id, campaignId)
}
selector.paging = Paging.Default
Dim page As CampaignPage = campaignService.get(selector)
If page Is Nothing Or page.entries Is Nothing Or page.entries.Length = 0 Then
Throw New System.ApplicationException(String.Format(
"Failed to retrieve campaign with ID = {0}.", campaignId))
End If
Dim selectedCampaign As Campaign = page.entries(0)
If selectedCampaign.settings Is Nothing Then
Throw New System.ApplicationException("This is not a DSA campaign.")
End If
Dim dsaSetting As DynamicSearchAdsSetting = Nothing
Dim campaignSettings() As Setting = selectedCampaign.settings
For i As Integer = 0 To selectedCampaign.settings.Length - 1
Dim setting As Setting = campaignSettings(i)
If TypeOf setting Is DynamicSearchAdsSetting Then
dsaSetting = CType(setting, DynamicSearchAdsSetting)
Exit For
End If
Next
If dsaSetting Is Nothing Then
Throw New System.ApplicationException("This is not a DSA campaign.")
End If
' Use a page feed to specify precisely which URLs to use with your
' Dynamic Search Ads.
dsaSetting.pageFeed = New PageFeed()
dsaSetting.pageFeed.feedIds = New Long() {
feedId
}
' Optional: Specify whether only the supplied URLs should be used with your
' Dynamic Search Ads.
dsaSetting.useSuppliedUrlsOnly = True
Dim campaignToUpdate As New Campaign()
campaignToUpdate.id = campaignId
campaignToUpdate.settings = campaignSettings
Dim operation As New CampaignOperation()
operation.operand = campaignToUpdate
operation.operator = [Operator].SET
Try
Dim retval As CampaignReturnValue = campaignService.mutate(
New CampaignOperation() {operation})
Console.WriteLine("DSA page feed for campaign ID '{0}' was updated with feed ID '{1}'.",
campaignToUpdate.id, feedId)
Catch e As Exception
Throw New System.ApplicationException("Failed to set page feed for campaign.", e)
End Try
End Using
End Sub
''' <summary>
''' Set custom targeting for the page feed URLs based on a list of labels.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="adGroupId">Ad group ID.</param>
''' <param name="labelName">The label name.</param>
''' <returns>The newly created webpage criterion.</returns>
Private Function AddDsaTargeting(ByVal user As AdWordsUser, ByVal adgroupId As Long,
ByVal labelName As String) As BiddableAdGroupCriterion
Using adGroupCriterionService As AdGroupCriterionService = CType(user.GetService(
AdWordsService.v201806.AdGroupCriterionService), AdGroupCriterionService)
' Create a webpage criterion.
Dim webpage As New Webpage()
Dim parameter As New WebpageParameter()
parameter.criterionName = "Test criterion"
webpage.parameter = parameter
' Add a condition for label=specified_label_name.
Dim condition As New WebpageCondition()
condition.operand = WebpageConditionOperand.CUSTOM_LABEL
condition.argument = labelName
parameter.conditions = New WebpageCondition() {condition}
Dim criterion As New BiddableAdGroupCriterion()
criterion.adGroupId = adgroupId
criterion.criterion = webpage
' Set a custom bid for this criterion.
Dim biddingStrategyConfiguration As New BiddingStrategyConfiguration()
Dim cpcBid As New CpcBid
cpcBid.bid = New Money()
cpcBid.bid.microAmount = 1500000
biddingStrategyConfiguration.bids = New Bids() {cpcBid}
criterion.biddingStrategyConfiguration = biddingStrategyConfiguration
Dim operation As New AdGroupCriterionOperation()
operation.operand = criterion
operation.operator = [Operator].ADD
Try
Dim retval As AdGroupCriterionReturnValue = adGroupCriterionService.mutate(
New AdGroupCriterionOperation() {operation})
Dim newCriterion As BiddableAdGroupCriterion =
CType(retval.value(0), BiddableAdGroupCriterion)
Console.WriteLine("Web page criterion with ID = {0} and status = {1} was created.",
newCriterion.criterion.id, newCriterion.userStatus)
Return newCriterion
Catch e As Exception
Throw New System.ApplicationException("Failed to create webpage criterion for " +
"custom page feed label.", e)
End Try
End Using
End Function
End Class
End Namespace
Add a DSA campaign
' Copyright 2018 Google LLC
'
' Licensed under the Apache License, Version 2.0 (the "License")
' you may not use this file except in compliance with the License.
' You may obtain a copy of the License at
'
' http:'www.apache.org/licenses/LICENSE-2.0
'
' Unless required by applicable law or agreed to in writing, software
' distributed under the License is distributed on an "AS IS" BASIS,
' WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
' See the License for the specific language governing permissions and
' limitations under the License.
Imports Google.Api.Ads.AdWords.Lib
Imports Google.Api.Ads.AdWords.v201806
Namespace Google.Api.Ads.AdWords.Examples.VB.v201806
''' <summary>
''' This code example adds a Dynamic Search Ads campaign. To get campaigns, run GetCampaigns.vb.
''' </summary>
Public Class AddDynamicSearchAdsCampaign
Inherits ExampleBase
''' <summary>
''' Main method, to run this code example as a standalone application.
''' </summary>
''' <param name="args">The command line arguments.</param>
Public Shared Sub Main(ByVal args As String())
Dim codeExample As New AddDynamicSearchAdsCampaign
Console.WriteLine(codeExample.Description)
Try
codeExample.Run(New AdWordsUser)
Catch e As Exception
Console.WriteLine("An exception occurred while running this code example. {0}",
ExampleUtilities.FormatException(e))
End Try
End Sub
''' <summary>
''' Returns a description about the code example.
''' </summary>
Public Overrides ReadOnly Property Description() As String
Get
Return "This code example adds a Dynamic Search Ads campaign. To get campaigns, " +
"run GetCampaigns.vb."
End Get
End Property
''' <summary>
''' Runs the code example.
''' </summary>
''' <param name="user">The AdWords user.</param>
Public Sub Run(ByVal user As AdWordsUser)
Try
Dim budget As Budget = CreateBudget(user)
Dim campaign As Campaign = CreateCampaign(user, budget)
Dim adGroup As AdGroup = CreateAdGroup(user, campaign.id)
Dim expandedDSA As ExpandedDynamicSearchAd = CreateExpandedDSA(user, adGroup.id)
Console.WriteLine("Dynamic Search Ads campaign setup is complete.")
Catch e As Exception
Throw New System.ApplicationException("Failed to setup Dynamic Search Ads campaign.", e)
End Try
End Sub
''' <summary>
''' Creates the budget.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <returns>The newly created budget.</returns>
Private Function CreateBudget(ByVal user As AdWordsUser) As Budget
' Get the BudgetService.
Using budgetService As BudgetService = CType(user.GetService(
AdWordsService.v201806.BudgetService), BudgetService)
' Create the campaign budget.
Dim budget As New Budget()
budget.name = "Interplanetary Cruise Budget #" + ExampleUtilities.GetRandomString()
budget.deliveryMethod = BudgetBudgetDeliveryMethod.STANDARD
budget.amount = New Money()
budget.amount.microAmount = 500000
Dim budgetOperation As New BudgetOperation()
budgetOperation.operator = [Operator].ADD
budgetOperation.operand = budget
Try
Dim budgetRetval As BudgetReturnValue = budgetService.mutate(
New BudgetOperation() {budgetOperation})
Dim newBudget As Budget = budgetRetval.value(0)
Console.WriteLine("Budget with ID = '{0}' and name = '{1}' was created.",
newBudget.budgetId, newBudget.name)
Return newBudget
Catch e As Exception
Throw New System.ApplicationException("Failed to add budget.", e)
End Try
End Using
End Function
''' <summary>
''' Creates the campaign.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="budget">The campaign budget.</param>
''' <returns>The newly created campaign.</returns>
Private Function CreateCampaign(ByVal user As AdWordsUser, ByVal budget As Budget) As Campaign
Using campaignService As CampaignService = CType(user.GetService(
AdWordsService.v201806.CampaignService), CampaignService)
' Create a Dynamic Search Ads campaign.
Dim campaign As New Campaign()
campaign.name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString()
campaign.advertisingChannelType = AdvertisingChannelType.SEARCH
' Recommendation: Set the campaign to PAUSED when creating it to prevent
' the ads from immediately serving. Set to ENABLED once you've added
' targeting and the ads are ready to serve.
campaign.status = CampaignStatus.PAUSED
Dim biddingConfig As New BiddingStrategyConfiguration()
biddingConfig.biddingStrategyType = BiddingStrategyType.MANUAL_CPC
campaign.biddingStrategyConfiguration = biddingConfig
campaign.budget = New Budget()
campaign.budget.budgetId = budget.budgetId
' Required: Set the campaign's Dynamic Search Ads settings.
Dim dynamicSearchAdsSetting As New DynamicSearchAdsSetting()
' Required: Set the domain name And language.
dynamicSearchAdsSetting.domainName = "example.com"
dynamicSearchAdsSetting.languageCode = "en"
' Set the campaign settings.
campaign.settings = New Setting() {dynamicSearchAdsSetting}
' Optional: Set the start date.
campaign.startDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd")
' Optional: Set the end date.
campaign.endDate = DateTime.Now.AddYears(1).ToString("yyyyMMdd")
' Create the operation.
Dim operation As New CampaignOperation()
operation.operator = [Operator].ADD
operation.operand = campaign
Try
' Add the campaign.
Dim retval As CampaignReturnValue = campaignService.mutate(
New CampaignOperation() {operation})
' Display the results.
Dim newCampaign As Campaign = retval.value(0)
Console.WriteLine("Campaign with id = '{0}' and name = '{1}' was added.",
newCampaign.id, newCampaign.name)
Return newCampaign
Catch e As Exception
Throw New System.ApplicationException("Failed to add campaigns.", e)
End Try
End Using
End Function
''' <summary>
''' Creates an ad group.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="campaignId">The campaign ID.</param>
''' <returns>the newly created ad group.</returns>
Private Function CreateAdGroup(ByVal user As AdWordsUser, ByVal campaignId As Long) As AdGroup
Using adGroupService As AdGroupService = CType(user.GetService(
AdWordsService.v201806.AdGroupService), AdGroupService)
' Create the ad group.
Dim adGroup As New AdGroup()
' Required: set the ad group's type to Dynamic Search Ads.
adGroup.adGroupType = AdGroupType.SEARCH_DYNAMIC_ADS
adGroup.name = String.Format("Earth to Mars Cruises #{0}",
ExampleUtilities.GetRandomString())
adGroup.campaignId = campaignId
adGroup.status = AdGroupStatus.PAUSED
' Set the ad group bids.
Dim biddingConfig As New BiddingStrategyConfiguration()
Dim cpcBid As New CpcBid()
cpcBid.bid = New Money()
cpcBid.bid.microAmount = 3000000
biddingConfig.bids = New Bids() {cpcBid}
adGroup.biddingStrategyConfiguration = biddingConfig
' Create the operation.
Dim Operation As New AdGroupOperation()
Operation.operator = [Operator].ADD
Operation.operand = adGroup
Try
' Create the ad group.
Dim retVal As AdGroupReturnValue = adGroupService.mutate(
New AdGroupOperation() {Operation})
' Display the results.
Dim newAdGroup As AdGroup = retVal.value(0)
Console.WriteLine("Ad group with id = '{0}' and name = '{1}' was created.",
newAdGroup.id, newAdGroup.name)
Return newAdGroup
Catch e As Exception
Throw New System.ApplicationException("Failed to create ad group.", e)
End Try
End Using
End Function
''' <summary>
''' Creates the expanded Dynamic Search Ad.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="adGroupId">ID of the ad group in which ad is created.</param>
''' <returns>The newly created ad.</returns>
Private Function CreateExpandedDSA(ByVal user As AdWordsUser, ByVal adGroupId As Long) _
As ExpandedDynamicSearchAd
Using adGroupAdService As AdGroupAdService = CType(user.GetService(
AdWordsService.v201806.AdGroupAdService), AdGroupAdService)
' Create an Expanded Dynamic Search Ad. This ad will have its headline, display URL and
' final URL auto-generated at serving time according to domain name specific information
' provided by DynamicSearchAdsSetting at the campaign level.
Dim expandedDSA As New ExpandedDynamicSearchAd()
' Set the ad description.
expandedDSA.description = "Buy your tickets now!"
' Create the ad group ad.
Dim adGroupAd As New AdGroupAd()
adGroupAd.adGroupId = adGroupId
adGroupAd.ad = expandedDSA
' Optional: Set the status.
adGroupAd.status = AdGroupAdStatus.PAUSED
' Create the operation.
Dim operation As New AdGroupAdOperation()
operation.operator = [Operator].ADD
operation.operand = adGroupAd
Try
' Create the ads.
Dim retval As AdGroupAdReturnValue = adGroupAdService.mutate(
New AdGroupAdOperation() {operation})
' Display the results.
Dim newAdGroupAd As AdGroupAd = retval.value(0)
Dim newAd As ExpandedDynamicSearchAd = CType(newAdGroupAd.ad, ExpandedDynamicSearchAd)
Console.WriteLine("Expanded Dynamic Search Ad with ID '{0}' and description '{1}' " +
"was added.", newAd.id, newAd.description)
Return newAd
Catch e As Exception
Throw New System.ApplicationException("Failed to create Expanded Dynamic Search Ad.", e)
End Try
End Using
End Function
''' <summary>
''' Adds a web page criteria to target Dynamic Search Ads.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="adGroupId">The ad group ID.</param>
''' <returns>The newly created web page criterion.</returns>
Private Function AddWebPageCriteria(ByVal user As AdWordsUser, ByVal adGroupId As Long) _
As BiddableAdGroupCriterion
Using adGroupCriterionService As AdGroupCriterionService = CType(user.GetService(
AdWordsService.v201806.AdGroupCriterionService), AdGroupCriterionService)
' Create a webpage criterion for special offers for mars cruise.
Dim param As New WebpageParameter()
param.criterionName = "Special offers for mars"
Dim urlCondition As New WebpageCondition()
urlCondition.operand = WebpageConditionOperand.URL
urlCondition.argument = "/marscruise/special"
Dim titleCondition As New WebpageCondition()
titleCondition.operand = WebpageConditionOperand.PAGE_TITLE
titleCondition.argument = "Special Offer"
param.conditions = New WebpageCondition() {urlCondition, titleCondition}
Dim Webpage As New Webpage()
Webpage.parameter = param
' Create biddable ad group criterion.
Dim biddableAdGroupCriterion As New BiddableAdGroupCriterion()
biddableAdGroupCriterion.adGroupId = adGroupId
biddableAdGroupCriterion.criterion = Webpage
biddableAdGroupCriterion.userStatus = UserStatus.PAUSED
' Optional: Set a custom bid.
Dim biddingStrategyConfiguration As New BiddingStrategyConfiguration()
Dim bid As New CpcBid()
bid.bid = New Money()
bid.bid.microAmount = 10000000L
biddingStrategyConfiguration.bids = New Bids() {bid}
biddableAdGroupCriterion.biddingStrategyConfiguration = biddingStrategyConfiguration
' Create operations.
Dim operation As New AdGroupCriterionOperation()
operation.operator = [Operator].ADD
operation.operand = biddableAdGroupCriterion
Try
Dim result As AdGroupCriterionReturnValue = adGroupCriterionService.mutate(
New AdGroupCriterionOperation() {operation})
Dim newCriterion As BiddableAdGroupCriterion = CType(result.value(0),
BiddableAdGroupCriterion)
Console.WriteLine("Webpage criterion with '{0}' was added to ad group ID '{1}'.",
newCriterion.adGroupId, newCriterion.criterion.id)
Return newCriterion
Catch e As Exception
Throw New System.ApplicationException("Failed to create webpage criterion.", e)
End Try
End Using
End Function
End Class
End Namespace
Add an expanded text ad with Upgraded URLs
' Copyright 2018 Google LLC
'
' Licensed under the Apache License, Version 2.0 (the "License")
' you may not use this file except in compliance with the License.
' You may obtain a copy of the License at
'
' http:'www.apache.org/licenses/LICENSE-2.0
'
' Unless required by applicable law or agreed to in writing, software
' distributed under the License is distributed on an "AS IS" BASIS,
' WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
' See the License for the specific language governing permissions and
' limitations under the License.
Imports Google.Api.Ads.AdWords.Lib
Imports Google.Api.Ads.AdWords.v201806
Namespace Google.Api.Ads.AdWords.Examples.VB.v201806
''' <summary>
''' This code example adds an expanded text ad that uses advanced features of upgraded
''' URLs.
''' </summary>
Public Class AddExpandedTextAdWithUpgradedUrls
Inherits ExampleBase
''' <summary>
''' Main method, to run this code example as a standalone application.
''' </summary>
''' <param name="args">The command line arguments.</param>
Public Shared Sub Main(ByVal args As String())
Dim codeExample As New AddExpandedTextAdWithUpgradedUrls
Console.WriteLine(codeExample.Description)
Try
Dim adGroupId As Long = Long.Parse("INSERT_ADGROUP_ID_HERE")
codeExample.Run(New AdWordsUser, adGroupId)
Catch e As Exception
Console.WriteLine("An exception occurred while running this code example. {0}",
ExampleUtilities.FormatException(e))
End Try
End Sub
''' <summary>
''' Returns a description about the code example.
''' </summary>
Public Overrides ReadOnly Property Description() As String
Get
Return "This code example adds an expanded text ad that uses advanced features of " &
"upgraded URLs."
End Get
End Property
''' <summary>
''' Runs the code example.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="adGroupId">ID of the adgroup to which ad is added.</param>
Public Sub Run(ByVal user As AdWordsUser, ByVal adGroupId As Long)
Using adGroupAdService As AdGroupAdService = CType(user.GetService(
AdWordsService.v201806.AdGroupAdService), AdGroupAdService)
' Create the expanded text ad.
Dim expandedTextAd As New ExpandedTextAd
expandedTextAd.headlinePart1 = "Luxury Cruise to Mars"
expandedTextAd.headlinePart2 = "Visit the Red Planet in style."
expandedTextAd.description = "Low-gravity fun for everyone!"
' Specify a tracking URL for 3rd party tracking provider. You may
' specify one at customer, campaign, ad group, ad, criterion or
' feed item levels.
expandedTextAd.trackingUrlTemplate =
"http://tracker.example.com/?cid={_season}&promocode={_promocode}&u={lpurl}"
' Since your tracking URL has two custom parameters, provide their
' values too. This can be provided at campaign, ad group, ad, criterion
' or feed item levels.
Dim seasonParameter As New CustomParameter
seasonParameter.key = "season"
seasonParameter.value = "christmas"
Dim promoCodeParameter As New CustomParameter
promoCodeParameter.key = "promocode"
promoCodeParameter.value = "NYC123"
expandedTextAd.urlCustomParameters = New CustomParameters
expandedTextAd.urlCustomParameters.parameters =
New CustomParameter() {seasonParameter, promoCodeParameter}
' Specify a list of final URLs. This field cannot be set if URL field is
' set. This may be specified at ad, criterion and feed item levels.
expandedTextAd.finalUrls = New String() {
"http://www.example.com/cruise/space/",
"http://www.example.com/locations/mars/"
}
' Specify a list of final mobile URLs. This field cannot be set if URL
' field is set, or finalUrls is unset. This may be specified at ad,
' criterion and feed item levels.
expandedTextAd.finalMobileUrls = New String() {
"http://mobile.example.com/cruise/space/",
"http://mobile.example.com/locations/mars/"
}
Dim adGroupAd As New AdGroupAd
adGroupAd.adGroupId = adGroupId
adGroupAd.ad = expandedTextAd
' Optional: Set the status.
adGroupAd.status = AdGroupAdStatus.PAUSED
' Create the operation.
Dim operation As New AdGroupAdOperation
operation.operator = [Operator].ADD
operation.operand = adGroupAd
Dim retVal As AdGroupAdReturnValue = Nothing
Try
' Create the ads.
retVal = adGroupAdService.mutate(New AdGroupAdOperation() {operation})
' Display the results.
If Not (retVal Is Nothing) AndAlso Not (retVal.value Is Nothing) Then
Dim newExpandedTextAd As ExpandedTextAd = CType(retVal.value(0).ad, ExpandedTextAd)
Console.WriteLine("Expanded text ad with ID '{0}' and headline '{1} - {2}' was added.",
newExpandedTextAd.id, newExpandedTextAd.headlinePart1,
newExpandedTextAd.headlinePart2)
Console.WriteLine("Upgraded URL properties:")
Console.WriteLine(" Final URLs: {0}", String.Join(", ", newExpandedTextAd.finalUrls))
Console.WriteLine(" Final Mobile URLS: {0}",
String.Join(", ", newExpandedTextAd.finalMobileUrls))
Console.WriteLine(" Tracking URL template: {0}",
newExpandedTextAd.trackingUrlTemplate)
Dim parameters As New List(Of String)
For Each customParam As CustomParameter In
newExpandedTextAd.urlCustomParameters.parameters
parameters.Add(String.Format("{0}={1}", customParam.key, customParam.value))
Next
Console.WriteLine(" Custom parameters: {0}", String.Join(", ", parameters.ToArray()))
Else
Console.WriteLine("No expanded text ads were created.")
End If
Catch e As Exception
Throw New System.ApplicationException("Failed to add expanded text ad to adgroup.", e)
End Try
End Using
End Sub
End Class
End Namespace
Add a Gmail ad to an ad group
' Copyright 2018 Google LLC
'
' Licensed under the Apache License, Version 2.0 (the "License")
' you may not use this file except in compliance with the License.
' You may obtain a copy of the License at
'
' http:'www.apache.org/licenses/LICENSE-2.0
'
' Unless required by applicable law or agreed to in writing, software
' distributed under the License is distributed on an "AS IS" BASIS,
' WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
' See the License for the specific language governing permissions and
' limitations under the License.
Imports Google.Api.Ads.AdWords.Lib
Imports Google.Api.Ads.AdWords.v201806
Imports Google.Api.Ads.Common.Util
Namespace Google.Api.Ads.AdWords.Examples.VB.v201806
''' <summary>
''' This code example adds a Gmail ad to a given ad group. The ad group's
''' campaign needs to have an AdvertisingChannelType of DISPLAY and
''' AdvertisingChannelSubType of DISPLAY_GMAIL_AD.
''' To get ad groups, run GetAdGroups.cs.
''' </summary>
Public Class AddGmailAd
Inherits ExampleBase
''' <summary>
''' Main method, to run this code example as a standalone application.
''' </summary>
''' <param name="args">The command line arguments.</param>
Public Shared Sub Main(ByVal args As String())
Dim codeExample As New AddGmailAd
Console.WriteLine(codeExample.Description)
Try
Dim adGroupId As Long = Long.Parse("INSERT_ADGROUP_ID_HERE")
codeExample.Run(New AdWordsUser(), adGroupId)
Catch e As Exception
Console.WriteLine("An exception occurred while running this code example. {0}",
ExampleUtilities.FormatException(e))
End Try
End Sub
''' <summary>
''' Returns a description about the code example.
''' </summary>
Public Overrides ReadOnly Property Description() As String
Get
Return "This code example adds a Gmail ad to a given ad group. The ad group's campaign " &
"needs to have an AdvertisingChannelType of DISPLAY and AdvertisingChannelSubType " &
"of DISPLAY_GMAIL_AD. To get ad groups, run GetAdGroups.vb."
End Get
End Property
''' <summary>
''' Runs the code example.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="adGroupId">Id of the adgroup to which ads are added.</param>
Public Sub Run(ByVal user As AdWordsUser, ByVal adGroupId As Long)
Using adGroupAdService As AdGroupAdService = DirectCast(user.GetService(
AdWordsService.v201806.AdGroupAdService), AdGroupAdService)
' This ad format does not allow the creation of an image using the
' Image.data field. An image must first be created using the
' MediaService, and Image.mediaId must be populated when creating the
' ad.
Dim logoImage As New Image()
logoImage.mediaId = UploadImage(user, "https://goo.gl/mtt54n").mediaId
Dim marketingImage As New Image()
marketingImage.mediaId = UploadImage(user, "https://goo.gl/3b9Wfh").mediaId
Dim teaser As New GmailTeaser()
teaser.headline = "Dream"
teaser.description = "Create your own adventure"
teaser.businessName = "Interplanetary Ships"
teaser.logoImage = logoImage
' Creates a Gmail ad.
Dim gmailAd As New GmailAd()
gmailAd.teaser = teaser
gmailAd.marketingImage = marketingImage
gmailAd.marketingImageHeadline = "Travel"
gmailAd.marketingImageDescription = "Take to the skies!"
gmailAd.finalUrls = New String() {"http://www.example.com/"}
' Creates ad group ad for the Gmail ad.
Dim adGroupAd As New AdGroupAd()
adGroupAd.adGroupId = adGroupId
adGroupAd.ad = gmailAd
' Optional: Set additional settings.
adGroupAd.status = AdGroupAdStatus.PAUSED
' Creates ad group ad operation and add it to the list.
Dim operation As New AdGroupAdOperation()
operation.operand = adGroupAd
operation.operator = [Operator].ADD
Try
' Adds a responsive display ad on the server.
Dim result As AdGroupAdReturnValue = adGroupAdService.mutate(
New AdGroupAdOperation() {operation})
If result Is Nothing Or result.value Is Nothing Or result.value.Length = 0 Then
Console.WriteLine("No Gmail ads were added.")
Return
End If
' Prints out some information for each created Gmail ad.
For Each newAdGroupAd As AdGroupAd In result.value
Console.WriteLine("A Gmail ad with ID {0} and headline '{1}' was added.",
newAdGroupAd.ad.id, DirectCast(newAdGroupAd.ad, GmailAd).teaser.headline)
Next
Catch e As Exception
Throw New System.ApplicationException("Failed to add Gmail ads.", e)
End Try
End Using
End Sub
''' <summary>
''' Uploads an image to the server.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="url">The URL of image to upload.</param>
''' <returns>The created image.</returns>
Private Shared Function UploadImage(ByVal user As AdWordsUser, ByVal url As String) As Media
Using mediaService As MediaService = DirectCast(user.GetService(
AdWordsService.v201806.MediaService), MediaService)
Dim image As New Image()
image.data = MediaUtilities.GetAssetDataFromUrl(url, user.Config)
image.type = MediaMediaType.IMAGE
Return mediaService.upload(New Media() {image})(0)
End Using
End Function
End Class
End Namespace
Add an HTML 5 ad to an ad group
' Copyright 2018 Google LLC
'
' Licensed under the Apache License, Version 2.0 (the "License")
' you may not use this file except in compliance with the License.
' You may obtain a copy of the License at
'
' http:'www.apache.org/licenses/LICENSE-2.0
'
' Unless required by applicable law or agreed to in writing, software
' distributed under the License is distributed on an "AS IS" BASIS,
' WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
' See the License for the specific language governing permissions and
' limitations under the License.
Imports Google.Api.Ads.AdWords.Lib
Imports Google.Api.Ads.AdWords.v201806
Imports Google.Api.Ads.Common.Util
Namespace Google.Api.Ads.AdWords.Examples.VB.v201806
''' <summary>
''' This code example adds an HTML5 ad to a given ad group. To get ad
''' groups, run GetAdGroups.vb.
''' </summary>
Public Class AddHtml5Ad
Inherits ExampleBase
''' <summary>
''' Main method, to run this code example as a standalone application.
''' </summary>
''' <param name="args">The command line arguments.</param>
Public Shared Sub Main(ByVal args As String())
Dim codeExample As New AddHtml5Ad
Console.WriteLine(codeExample.Description)
Try
Dim adGroupId As Long = Long.Parse("INSERT_ADGROUP_ID_HERE")
codeExample.Run(New AdWordsUser(), adGroupId)
Catch e As Exception
Console.WriteLine("An exception occurred while running this code example. {0}",
ExampleUtilities.FormatException(e))
End Try
End Sub
''' <summary>
''' Returns a description about the code example.
''' </summary>
Public Overrides ReadOnly Property Description() As String
Get
Return "This code example adds an HTML5 ad to a given ad group. To get ad" &
"groups, run GetAdGroups.vb."
End Get
End Property
''' <summary>
''' Runs the code example.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="adGroupId">Id of the first adgroup to which ad is added.</param>
Public Sub Run(ByVal user As AdWordsUser, ByVal adGroupId As Long)
Using adGroupAdService As AdGroupAdService = CType(user.GetService(
AdWordsService.v201806.AdGroupAdService), AdGroupAdService)
' Create the HTML5 template ad. See
' https://developers.google.com/adwords/api/docs/guides/template-ads#html5_ads
' for more details.
Dim html5Ad As New TemplateAd()
html5Ad.name = "Ad for HTML5"
html5Ad.templateId = 419
html5Ad.finalUrls = New String() {"http://example.com/html5"}
html5Ad.displayUrl = "www.example.com/html5"
html5Ad.dimensions = New Dimensions()
html5Ad.dimensions.width = 300
html5Ad.dimensions.height = 250
' The HTML5 zip file contains all the HTML, CSS, and images needed for the
' HTML5 ad. For help on creating an HTML5 zip file, check out Google Web
' Designer (https://www.google.com/webdesigner/).
Dim html5Zip As Byte() = MediaUtilities.GetAssetDataFromUrl("https://goo.gl/9Y7qI2",
user.Config)
' Create a media bundle containing the zip file with all the HTML5 components.
Dim mediaBundle As New MediaBundle()
' You may also upload an HTML5 zip using MediaService.upload() method
' set the mediaId field. See UploadMediaBundle.vb for an example on how to
' upload HTML5 zip files.
mediaBundle.data = html5Zip
mediaBundle.entryPoint = "carousel/index.html"
mediaBundle.type = MediaMediaType.MEDIA_BUNDLE
' Create the template elements for the ad. You can refer to
' https://developers.google.com/adwords/api/docs/appendix/templateads
' for the list of available template fields.
Dim adData As New TemplateElement
adData.uniqueName = "adData"
Dim customLayout As New TemplateElementField
customLayout.name = "Custom_layout"
customLayout.fieldMedia = mediaBundle
customLayout.type = TemplateElementFieldType.MEDIA_BUNDLE
Dim layout As New TemplateElementField
layout.name = "layout"
layout.fieldText = "Custom"
layout.type = TemplateElementFieldType.ENUM
adData.fields = New TemplateElementField() {customLayout, layout}
html5Ad.templateElements = New TemplateElement() {adData}
' Create the AdGroupAd.
Dim html5AdGroupAd As New AdGroupAd()
html5AdGroupAd.adGroupId = adGroupId
html5AdGroupAd.ad = html5Ad
' Additional properties (non-required).
html5AdGroupAd.status = AdGroupAdStatus.PAUSED
Dim adGroupAdOperation As New AdGroupAdOperation()
adGroupAdOperation.operator = [Operator].ADD
adGroupAdOperation.operand = html5AdGroupAd
Try
' Add HTML5 ad.
Dim result As AdGroupAdReturnValue =
adGroupAdService.mutate(New AdGroupAdOperation() {adGroupAdOperation})
' Display results.
If (Not result Is Nothing) AndAlso (Not result.value Is Nothing) AndAlso
(result.value.Length > 0) Then
For Each adGroupAd As AdGroupAd In result.value
Console.WriteLine("New HTML5 ad with id '{0}' and display url '{1}' was added.",
adGroupAd.ad.id, adGroupAd.ad.displayUrl)
Next
Else
Console.WriteLine("No HTML5 ads were added.")
End If
Catch e As Exception
Throw New System.ApplicationException("Failed to create HTML5 ad.", e)
End Try
End Using
End Sub
End Class
End Namespace
Add a multi-asset responsive display ad to an ad group
' Copyright 2018 Google LLC
'
' Licensed under the Apache License, Version 2.0 (the "License")
' you may not use this file except in compliance with the License.
' You may obtain a copy of the License at
'
' http:'www.apache.org/licenses/LICENSE-2.0
'
' Unless required by applicable law or agreed to in writing, software
' distributed under the License is distributed on an "AS IS" BASIS,
' WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
' See the License for the specific language governing permissions and
' limitations under the License.
Imports Google.Api.Ads.AdWords.Lib
Imports Google.Api.Ads.AdWords.v201806
Imports Google.Api.Ads.Common.Util
Namespace Google.Api.Ads.AdWords.Examples.VB.v201806
''' <summary>
''' This code example adds a responsive display ad (MultiAssetResponsiveDisplayAd)
''' to an ad group. Image assets are uploaded using AssetService. To get ad groups,
''' run GetAdGroups.vb.
''' </summary>
Public Class AddMultiAssetResponsiveDisplayAd
Inherits ExampleBase
''' <summary>
''' Main method, to run this code example as a standalone application.
''' </summary>
''' <param name="args">The command line arguments.</param>
Public Shared Sub Main(ByVal args As String())
Dim codeExample As New AddMultiAssetResponsiveDisplayAd
Console.WriteLine(codeExample.Description)
Try
Dim adGroupId As Long = Long.Parse("INSERT_ADGROUP_ID_HERE")
codeExample.Run(New AdWordsUser, adGroupId)
Catch e As Exception
Console.WriteLine("An exception occurred while running this code example. {0}",
ExampleUtilities.FormatException(e))
End Try
End Sub
''' <summary>
''' Returns a description about the code example.
''' </summary>
Public Overrides ReadOnly Property Description() As String
Get
Return "This code example adds a responsive display ad " +
"(MultiAssetResponsiveDisplayAd) to an ad group. Image assets are uploaded using " +
"AssetService. To get ad groups, run GetAdGroups.vb."
End Get
End Property
''' <summary>
''' Runs the code example.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="adGroupId">ID of the adgroup to which ad is added.</param>
Public Sub Run(ByVal user As AdWordsUser, ByVal adGroupId As Long)
Using adGroupAdService As AdGroupAdService = CType(user.GetService(
AdWordsService.v201806.AdGroupAdService), AdGroupAdService)
Try
' Create the ad.
Dim ad As New MultiAssetResponsiveDisplayAd()
' Text assets can be specified directly in the asset field when
' creating the ad.
Dim textAsset1 As New TextAsset
textAsset1.assetText = "Travel to Mars"
Dim headline1 As New AssetLink
headline1.asset = textAsset1
Dim textAsset2 As New TextAsset
textAsset2.assetText = "Travel to Jupiter"
Dim headline2 As New AssetLink
headline2.asset = textAsset2
Dim textAsset3 As New TextAsset
textAsset3.assetText = "Travel to Pluto"
Dim headline3 As New AssetLink
headline3.asset = textAsset3
ad.headlines = New AssetLink() {headline1, headline2, headline3}
Dim textAsset4 As New TextAsset
textAsset4.assetText = "Visit the planet in a luxury spaceship."
Dim description1 As New AssetLink
description1.asset = textAsset1
Dim textAsset5 As New TextAsset
textAsset5.assetText = "Travel to Jupiter"
Dim description2 As New AssetLink
description2.asset = textAsset5
Dim textAsset6 As New TextAsset
textAsset6.assetText = "Travel to Pluto"
Dim description3 As New AssetLink
description3.asset = textAsset6
ad.descriptions = New AssetLink() {description1, description2, description3}
ad.businessName = "Galactic Luxury Cruises"
Dim textAsset7 As New TextAsset
textAsset7.assetText = "Travel to Pluto"
Dim longHeadline As New AssetLink
longHeadline.asset = textAsset7
ad.longHeadline = longHeadline
' This ad format does not allow the creation of an image asset by setting
' the asset.imageData field. An image asset must first be created using the
' AssetService, and asset.assetId must be populated when creating the ad.
Dim imageAsset1 As New ImageAsset
imageAsset1.assetId = UploadImageAsset(user, "https://goo.gl/3b9Wfh")
Dim marketingImage As New AssetLink
marketingImage.asset = imageAsset1
ad.marketingImages = New AssetLink() {marketingImage}
Dim imageAsset2 As New ImageAsset
imageAsset2.assetId = UploadImageAsset(user, "https://goo.gl/mtt54n")
Dim squareMarketingImage As New AssetLink
squareMarketingImage.asset = imageAsset2
ad.squareMarketingImages = New AssetLink() {squareMarketingImage}
ad.finalUrls = New String() {"http://www.example.com"}
' Optional: set call to action text.
ad.callToActionText = "Shop Now"
' Set color settings using hexadecimal values. Set allowFlexibleColor to false
' if you want your ads to render by always using your colors strictly.
ad.mainColor = "#0000ff"
ad.accentColor = "#ffff00"
ad.allowFlexibleColor = False
' Set the format setting that the ad will be served in.
ad.formatSetting = DisplayAdFormatSetting.NON_NATIVE
' Optional: set dynamic display ad settings, composed of landscape logo
' image, promotion text, And price prefix.
ad.dynamicSettingsPricePrefix = "as low as"
ad.dynamicSettingsPromoText = "Free shipping!"
Dim imageAsset3 As New ImageAsset
imageAsset3.assetId = UploadImageAsset(user, "https://goo.gl/mtt54n")
Dim logoImages As New AssetLink
logoImages.asset = imageAsset3
ad.logoImages = New AssetLink() {logoImages}
' Create the ad group ad.
Dim adGroupAd As New AdGroupAd()
adGroupAd.ad = ad
adGroupAd.adGroupId = adGroupId
' Create the operation.
Dim operation As New AdGroupAdOperation()
operation.operand = adGroupAd
operation.operator = [Operator].ADD
' Make the mutate request.
Dim result As AdGroupAdReturnValue = adGroupAdService.mutate(
New AdGroupAdOperation() {operation})
' Display results.
If Not (result Is Nothing) AndAlso Not (result.value Is Nothing) Then
For Each newAdGroupAd As AdGroupAd In result.value
Dim newAd As MultiAssetResponsiveDisplayAd =
CType(newAdGroupAd.ad, MultiAssetResponsiveDisplayAd)
Console.WriteLine("Responsive display ad with ID '{0}' and long headline '{1}'" +
" was added.", newAd.id, CType(newAd.longHeadline.asset, TextAsset).assetText)
Next
End If
Catch e As Exception
Throw New System.ApplicationException("Failed to add expanded text ad to adgroup.", e)
End Try
End Using
End Sub
''' <summary>
''' Uploads the image from the specified <paramref name="url"/>.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="url">The image URL.</param>
''' <returns>ID of the uploaded image.</returns>
Private Shared Function UploadImageAsset(ByVal user As AdWordsUser, ByVal url As String) _
As Long
Using assetService As AssetService = CType(user.GetService(
AdWordsService.v201806.AssetService), AssetService)
' Create the image asset.
Dim imageAsset = New ImageAsset()
' Optional: Provide a unique friendly name to identify your asset. If you specify
' the assetName field, then both the asset name and the image being uploaded should be
' unique, and should not match another ACTIVE asset in this customer account.
' imageAsset.assetName = "Image asset " + ExampleUtilities.GetRandomString()
imageAsset.imageData = MediaUtilities.GetAssetDataFromUrl(url, user.Config)
' Create the operation.
Dim operation As New AssetOperation()
operation.operator = [Operator].ADD
operation.operand = imageAsset
' Create the asset And return the ID.
Return assetService.mutate(New AssetOperation() {operation}).value(0).assetId
End Using
End Function
End Class
End Namespace
Add a responsive display ad
' Copyright 2018 Google LLC
'
' Licensed under the Apache License, Version 2.0 (the "License");
' you may not use this file except in compliance with the License.
' You may obtain a copy of the License at
'
' http://www.apache.org/licenses/LICENSE-2.0
'
' Unless required by applicable law or agreed to in writing, software
' distributed under the License is distributed on an "AS IS" BASIS,
' WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
' See the License for the specific language governing permissions and
' limitations under the License.
Imports Google.Api.Ads.AdWords.Lib
Imports Google.Api.Ads.AdWords.v201806
Imports Google.Api.Ads.Common.Util
Namespace Google.Api.Ads.AdWords.Examples.VB.v201806
''' <summary>
''' This code example adds an image representing the ad using the MediaService
''' and then adds a responsive display ad to an ad group. To get ad groups,
''' run GetAdGroups.vb.
''' </summary>
Public Class AddResponsiveDisplayAd
Inherits ExampleBase
''' <summary>
''' Number of items being added / updated in this code example.
''' </summary>
Const NUM_ITEMS As Integer = 5
''' <summary>
''' Main method, to run this code example as a standalone application.
''' </summary>
''' <param name="args">The command line arguments.</param>
Public Shared Sub Main(ByVal args As String())
Dim codeExample As New AddResponsiveDisplayAd
Console.WriteLine(codeExample.Description)
Try
Dim adGroupId As Long = Long.Parse("INSERT_ADGROUP_ID_HERE")
codeExample.Run(New AdWordsUser, adGroupId)
Catch e As Exception
Console.WriteLine("An exception occurred while running this code example. {0}",
ExampleUtilities.FormatException(e))
End Try
End Sub
''' <summary>
''' Returns a description about the code example.
''' </summary>
Public Overrides ReadOnly Property Description() As String
Get
Return "This code example adds an image representing the ad using the MediaService" &
"and then adds a responsive display ad to an ad group. To get ad groups, " &
"run GetAdGroups.vb."
End Get
End Property
''' <summary>
''' Runs the code example.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="adGroupId">Id of the ad group to which ads are added.
''' </param>
Public Sub Run(ByVal user As AdWordsUser, ByVal adGroupId As Long)
Using adGroupAdService As AdGroupAdService = CType(user.GetService(
AdWordsService.v201806.AdGroupAdService), AdGroupAdService)
Try
' Create a responsive display ad.
Dim responsiveDisplayAd As New ResponsiveDisplayAd()
' This ad format does not allow the creation of an image using the
' Image.data field. An image must first be created using the MediaService,
' and Image.mediaId must be populated when creating the ad.
responsiveDisplayAd.marketingImage = New Image()
responsiveDisplayAd.marketingImage.mediaId = UploadImage(user, "https://goo.gl/3b9Wfh")
responsiveDisplayAd.shortHeadline = "Travel"
responsiveDisplayAd.longHeadline = "Travel the World"
responsiveDisplayAd.description = "Take to the air!"
responsiveDisplayAd.businessName = "Google"
responsiveDisplayAd.finalUrls = New String() {"http://www.example.com"}
' Optional: Create a square marketing image Using MediaService, And set it
' to the ad.
responsiveDisplayAd.squareMarketingImage = New Image()
responsiveDisplayAd.squareMarketingImage.mediaId =
UploadImage(user, "https://goo.gl/mtt54n")
' Optional: Set call to action text.
responsiveDisplayAd.callToActionText = "Shop Now"
' Optional: Set dynamic display ad settings, composed of landscape logo
' image, promotion text, And price prefix.
responsiveDisplayAd.dynamicDisplayAdSettings = CreateDynamicDisplayAdSettings(user)
' Whitelisted accounts only Set color settings using hexadecimal values.
' Set allowFlexibleColor to false if you want your ads to render by always
' using your colors strictly.
' responsiveDisplayAd.mainColor = "#0000ff"
' responsiveDisplayAd.accentColor = "#ffff00"
' responsiveDisplayAd.allowFlexibleColor = false
' Whitelisted accounts only Set the format setting that the ad will be
' served in.
' responsiveDisplayAd.formatSetting = DisplayAdFormatSetting.NON_NATIVE;
' Create ad group ad.
Dim adGroupAd As New AdGroupAd()
adGroupAd.adGroupId = adGroupId
adGroupAd.ad = responsiveDisplayAd
adGroupAd.status = AdGroupAdStatus.PAUSED
' Create operation.
Dim operation As New AdGroupAdOperation()
operation.operand = adGroupAd
operation.operator = [Operator].ADD
' Make the mutate request.
Dim result As AdGroupAdReturnValue = adGroupAdService.mutate(
New AdGroupAdOperation() {operation})
' Display results.
If (Not result Is Nothing) AndAlso (Not result.value Is Nothing) Then
For Each newAdGroupAd As AdGroupAd In result.value
Dim newAd As ResponsiveDisplayAd = CType(newAdGroupAd.ad, ResponsiveDisplayAd)
Console.WriteLine("Responsive display ad with ID '{0}' and short headline '{1}'" &
" was added.", newAd.id, newAd.shortHeadline)
Next
Else
Console.WriteLine("No responsive display ads were created.")
End If
Catch e As Exception
Throw New System.ApplicationException("Failed to create responsive display ads.", e)
End Try
End Using
End Sub
''' <summary>
''' Creates the dynamic display ad settings.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <returns></returns>
Private Shared Function CreateDynamicDisplayAdSettings(ByVal user As AdWordsUser) _
As DynamicSettings
Dim logoImageMediaId As Long = UploadImage(user, "https://goo.gl/dEvQeF")
Dim logo As New Image()
logo.mediaId = logoImageMediaId
Dim dynamicSettings As New DynamicSettings()
dynamicSettings.landscapeLogoImage = logo
dynamicSettings.pricePrefix = "as low as"
dynamicSettings.promoText = "Free shipping!"
Return dynamicSettings
End Function
''' <summary>
''' Uploads the image from the specified <paramref name="url"/>.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="url">The image URL.</param>
''' <returns>ID of the uploaded image.</returns>
Private Shared Function UploadImage(ByVal user As AdWordsUser, ByVal url As String) As Long
Using mediaService As MediaService = CType(user.GetService(
AdWordsService.v201806.MediaService), MediaService)
' Create the image.
Dim image As New Image()
image.data = MediaUtilities.GetAssetDataFromUrl(url, user.Config)
image.type = MediaMediaType.IMAGE
' Upload the image.
Return mediaService.upload(New Media() {image})(0).mediaId
End Using
End Function
End Class
End Namespace
Add a Shopping dynamic remarketing campaign
' Copyright 2018 Google LLC
'
' Licensed under the Apache License, Version 2.0 (the "License")
' you may not use this file except in compliance with the License.
' You may obtain a copy of the License at
'
' http:'www.apache.org/licenses/LICENSE-2.0
'
' Unless required by applicable law or agreed to in writing, software
' distributed under the License is distributed on an "AS IS" BASIS,
' WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
' See the License for the specific language governing permissions and
' limitations under the License.
Imports Google.Api.Ads.AdWords.Lib
Imports Google.Api.Ads.AdWords.v201806
Imports Google.Api.Ads.Common.Util
Namespace Google.Api.Ads.AdWords.Examples.VB.v201806
''' <summary>
''' This code example adds a Shopping dynamic remarketing campaign for the Display Network
''' via the following steps:
''' <list type="bullet">
''' <item>
''' <description>Creates a new Display Network campaign.</description>
''' </item>
''' <item>
''' <description>Links the campaign with Merchant Center.</description>
''' </item>
''' <item>
''' <description>Links the user list to the ad group.</description>
''' </item>
''' <item>
''' <description>Creates a responsive display ad to render the dynamic text.</description>
''' </item>
''' </list>
''' </summary>
Public Class AddShoppingDynamicRemarketingCampaign
Inherits ExampleBase
''' <summary>
''' Main method, to run this code example as a standalone application.
''' </summary>
''' <param name="args">The command line arguments.</param>
Public Shared Sub Main(ByVal args As String())
Dim codeExample As New AddShoppingDynamicRemarketingCampaign
Console.WriteLine(codeExample.Description)
Try
' The ID of the merchant center account from which to source product feed data.
Dim merchantId As Long = Long.Parse("INSERT_MERCHANT_CENTER_ID_HERE")
' The ID of a shared budget to associate with the campaign.
Dim budgetId As Long = Long.Parse("INSERT_BUDGET_ID_HERE")
' The ID of a user list to target.
Dim userListId As Long = Long.Parse("INSERT_USER_LIST_ID_HERE")
codeExample.Run(New AdWordsUser(), merchantId, budgetId, userListId)
Catch e As Exception
Console.WriteLine("An exception occurred while running this code example. {0}",
ExampleUtilities.FormatException(e))
End Try
End Sub
''' <summary>
''' Returns a description about the code example.
''' </summary>
Public Overrides ReadOnly Property Description() As String
Get
Return "This code example adds a Shopping dynamic remarketing campaign for the " &
"Display Network via the following steps:\n" &
"* Creates a new Display Network campaign.\n" &
"* Links the campaign with Merchant Center.\n" &
"* Links the user list to the ad group.\n" +
"* Creates a responsive display ad to render the dynamic text."
End Get
End Property
''' <summary>
''' Runs the code example.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="merchantId">The ID of the merchant center account from which to source
''' product feed data.</param>
''' <param name="budgetId">The ID of a shared budget to associate with the campaign.</param>
''' <param name="userListId">The ID of a user list to target.</param>
Public Sub Run(ByVal user As AdWordsUser, ByVal merchantId As Long, ByVal budgetId As Long,
ByVal userListId As Long)
Try
Dim campaign As Campaign = CreateCampaign(user, merchantId, budgetId)
Console.WriteLine("Campaign with name '{0}' and ID {1} was added.",
campaign.name, campaign.id)
Dim adGroup As AdGroup = CreateAdGroup(user, campaign)
Console.WriteLine("Ad group with name '{0}' and ID {1} was added.",
adGroup.name, adGroup.id)
Dim adGroupAd As AdGroupAd = CreateAd(user, adGroup)
Console.WriteLine("Responsive display ad with ID {0} was added.", adGroupAd.ad.id)
AttachUserList(user, adGroup, userListId)
Console.WriteLine("User list with ID {0} was attached to ad group with ID {1}.",
userListId, adGroup.id)
Catch e As Exception
Throw New System.ApplicationException("Failed to create Shopping dynamic remarketing " +
"campaign for the Display Network.", e)
End Try
End Sub
''' <summary>
''' Creates a Shopping dynamic remarketing campaign object (not including ad group level and
''' below). This creates a Display campaign with the merchant center feed attached.
''' Merchant Center is used for the product information in combination with a user list
''' which contains hits with <code>ecomm_prodid</code> specified. See
''' <a href="https://developers.google.com/adwords-remarketing-tag/parameters#retail">
''' the guide</a> for more detail.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="merchantId">The ID of the Merchant Center account.</param>
''' <param name="budgetId">The ID of the budget to use for the campaign.</param>
''' <returns>The campaign that was created.</returns>
Private Shared Function CreateCampaign(ByVal user As AdWordsUser, ByVal merchantId As Long,
ByVal budgetId As Long) As Campaign
Using campaignService As CampaignService = DirectCast(user.GetService(
AdWordsService.v201806.CampaignService), CampaignService)
Dim campaign As New Campaign()
campaign.name = "Shopping campaign #" + ExampleUtilities.GetRandomString()
' Dynamic remarketing campaigns are only available on the Google Display Network.
campaign.advertisingChannelType = AdvertisingChannelType.DISPLAY
campaign.status = CampaignStatus.PAUSED
Dim budget As New Budget()
budget.budgetId = budgetId
campaign.budget = budget
' This example uses a Manual CPC bidding strategy, but you should select the strategy
' that best aligns with your sales goals. More details here:
' https://support.google.com/adwords/answer/2472725
Dim biddingStrategyConfiguration As New BiddingStrategyConfiguration()
biddingStrategyConfiguration.biddingStrategyType = BiddingStrategyType.MANUAL_CPC
campaign.biddingStrategyConfiguration = biddingStrategyConfiguration
Dim setting As New ShoppingSetting()
' Campaigns with numerically higher priorities take precedence over those with lower
' priorities.
setting.campaignPriority = 0
' Set the Merchant Center account ID from which to source products.
setting.merchantId = merchantId
' Display Network campaigns do not support partition by country. The only supported
' value is "ZZ". This signals that products from all countries are available in the
' campaign. The actual products which serve are based on the products tagged in the
' user list entry.
setting.salesCountry = "ZZ"
' Optional: Enable local inventory ads (items for sale in physical stores.)
setting.enableLocal = True
campaign.settings = New Setting() {setting}
Dim op As New CampaignOperation()
op.operand = campaign
op.operator = [Operator].ADD
Dim result As CampaignReturnValue = campaignService.mutate(New CampaignOperation() {op})
Return result.value(0)
End Using
End Function
''' <summary>
''' Creates an ad group in the specified campaign.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="campaign">The campaign to which the ad group should be attached.</param>
''' <returns>The ad group that was created.</returns>
Private Shared Function CreateAdGroup(ByVal user As AdWordsUser, ByVal campaign As Campaign) _
As AdGroup
Using adGroupService As AdGroupService = DirectCast(user.GetService(
AdWordsService.v201806.AdGroupService), AdGroupService)
Dim group As New AdGroup()
group.name = "Dynamic remarketing ad group"
group.campaignId = campaign.id
group.status = AdGroupStatus.ENABLED
Dim op As New AdGroupOperation()
op.operand = group
op.operator = [Operator].ADD
Dim result As AdGroupReturnValue = adGroupService.mutate(New AdGroupOperation() {op})
Return result.value(0)
End Using
End Function
''' <summary>
''' Attach a user list to an ad group. The user list provides positive targeting and feed
''' information to drive the dynamic content of the ad.
''' </summary>
''' <param name="user">The user.</param>
''' <param name="adGroup">The ad group which will have the user list attached.</param>
''' <param name="userListId">The user list to use for targeting and dynamic content.</param>
''' <remarks>User lists must be attached at the ad group level for positive targeting in
''' Shopping dynamic remarketing campaigns.</remarks>
Private Shared Sub AttachUserList(ByVal user As AdWordsUser, ByVal adGroup As AdGroup,
ByVal userListId As Long)
Using adGroupCriterionService As AdGroupCriterionService = DirectCast(user.GetService(
AdWordsService.v201806.AdGroupCriterionService), AdGroupCriterionService)
Dim userList As New CriterionUserList()
userList.userListId = userListId
Dim adGroupCriterion As New BiddableAdGroupCriterion()
adGroupCriterion.criterion = userList
adGroupCriterion.adGroupId = adGroup.id
Dim op As New AdGroupCriterionOperation()
op.operand = adGroupCriterion
op.operator = [Operator].ADD
adGroupCriterionService.mutate(New AdGroupCriterionOperation() {op})
End Using
End Sub
''' <summary>
''' Creates an ad for serving dynamic content in a remarketing campaign.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="adGroup">The ad group under which to create the ad.</param>
''' <returns>The ad that was created.</returns>
Private Shared Function CreateAd(ByVal user As AdWordsUser, ByVal adGroup As AdGroup) _
As AdGroupAd
Using adService As AdGroupAdService = DirectCast(user.GetService(
AdWordsService.v201806.AdGroupAdService), AdGroupAdService)
Dim ad As New ResponsiveDisplayAd()
' This ad format does not allow the creation of an image using the
' Image.data field. An image must first be created using the MediaService,
' and Image.mediaId must be populated when creating the ad.
ad.marketingImage = UploadImage(user, "https://goo.gl/3b9Wfh")
ad.shortHeadline = "Travel"
ad.longHeadline = "Travel the World"
ad.description = "Take to the air!"
ad.businessName = "Interplanetary Cruises"
ad.finalUrls = New String() {"http://www.example.com/"}
' Optional: Call to action text.
' Valid texts: https://support.google.com/adwords/answer/7005917
ad.callToActionText = "Apply Now"
' Optional: Set dynamic display ad settings, composed of landscape logo
' image, promotion text, and price prefix.
ad.dynamicDisplayAdSettings = CreateDynamicDisplayAdSettings(user)
' Optional: Create a logo image and set it to the ad.
ad.logoImage = UploadImage(user, "https://goo.gl/mtt54n")
' Optional: Create a square marketing image and set it to the ad.
ad.squareMarketingImage = UploadImage(user, "https://goo.gl/mtt54n")
' Whitelisted accounts only: Set color settings using hexadecimal values.
' Set allowFlexibleColor to false if you want your ads to render by always
' using your colors strictly.
' ad.mainColor = "#0000ff"
' ad.accentColor = "#ffff00"
' ad.allowFlexibleColor = False
' Whitelisted accounts only: Set the format setting that the ad will be
' served in.
' ad.formatSetting = DisplayAdFormatSetting.NON_NATIVE
Dim adGroupAd As New AdGroupAd()
adGroupAd.ad = ad
adGroupAd.adGroupId = adGroup.id
Dim op As New AdGroupAdOperation()
op.operand = adGroupAd
op.operator = [Operator].ADD
Dim result As AdGroupAdReturnValue = adService.mutate(New AdGroupAdOperation() {op})
Return result.value(0)
End Using
End Function
''' <summary>
''' Creates the additional content (images, promo text, etc.) supported by dynamic ads.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <returns>The DynamicSettings object to be used.</returns>
Private Shared Function CreateDynamicDisplayAdSettings(ByVal user As AdWordsUser) _
As DynamicSettings
Dim logo As Image = UploadImage(user, "https://goo.gl/dEvQeF")
Dim dynamicSettings As New DynamicSettings()
dynamicSettings.landscapeLogoImage = logo
dynamicSettings.pricePrefix = "as low as"
dynamicSettings.promoText = "Free shipping!"
Return dynamicSettings
End Function
''' <summary>
''' Uploads the image from the specified <paramref name="url"/>.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="url">The image URL.</param>
''' <returns>ID of the uploaded image.</returns>
Private Shared Function UploadImage(ByVal user As AdWordsUser, ByVal url As String) As Image
Using mediaService As MediaService = DirectCast(user.GetService(
AdWordsService.v201806.MediaService), MediaService)
' Create the image.
Dim image As New Image()
image.data = MediaUtilities.GetAssetDataFromUrl(url, user.Config)
image.type = MediaMediaType.IMAGE
' Upload the image And return the ID.
Return DirectCast(mediaService.upload(New Media() {image})(0), Image)
End Using
End Function
End Class
End Namespace
Add a universal app campaign
' Copyright 2018 Google LLC
'
' Licensed under the Apache License, Version 2.0 (the "License")
' you may not use this file except in compliance with the License.
' You may obtain a copy of the License at
'
' http:'www.apache.org/licenses/LICENSE-2.0
'
' Unless required by applicable law or agreed to in writing, software
' distributed under the License is distributed on an "AS IS" BASIS,
' WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
' See the License for the specific language governing permissions and
' limitations under the License.
Imports Google.Api.Ads.AdWords.Lib
Imports Google.Api.Ads.AdWords.v201806
Namespace Google.Api.Ads.AdWords.Examples.VB.v201806
''' <summary>
''' This code example adds a universal app campaign. To get campaigns, run
''' GetCampaigns.vb. To upload image assets for this campaign, use
''' UploadImage.vb.
''' </summary>
Public Class AddUniversalAppCampaign
Inherits ExampleBase
''' <summary>
''' Main method, to run this code example as a standalone application.
''' </summary>
''' <param name="args">The command line arguments.</param>
Public Shared Sub Main(ByVal args As String())
Dim codeExample As New AddUniversalAppCampaign
Console.WriteLine(codeExample.Description)
Try
codeExample.Run(New AdWordsUser())
Catch e As Exception
Console.WriteLine("An exception occurred while running this code example. {0}",
ExampleUtilities.FormatException(e))
End Try
End Sub
''' <summary>
''' Returns a description about the code example.
''' </summary>
Public Overrides ReadOnly Property Description() As String
Get
Return "This code example adds a universal app campaign. To get campaigns, run" &
" GetCampaigns.vb. To upload image assets for this campaign, use UploadImage.vb."
End Get
End Property
''' <summary>
''' Runs the code example.
''' </summary>
''' <param name="user">The AdWords user.</param>
Public Sub Run(ByVal user As AdWordsUser)
Using campaignService As CampaignService = CType(user.GetService(
AdWordsService.v201806.CampaignService), CampaignService)
' Create the campaign.
Dim campaign As New Campaign
campaign.name = "Interplanetary Cruise App #" + ExampleUtilities.GetRandomString
' Recommendation: Set the campaign to PAUSED when creating it to prevent
' the ads from immediately serving. Set to ENABLED once you've added
' targeting and the ads are ready to serve.
campaign.status = CampaignStatus.PAUSED
' Set the advertising channel and subchannel types for universal app campaigns.
campaign.advertisingChannelType = AdvertisingChannelType.MULTI_CHANNEL
campaign.advertisingChannelSubType = AdvertisingChannelSubType.UNIVERSAL_APP_CAMPAIGN
' Set the campaign's bidding strategy. Universal app campaigns
' only support TARGET_CPA bidding strategy.
Dim biddingConfig As New BiddingStrategyConfiguration()
biddingConfig.biddingStrategyType = BiddingStrategyType.TARGET_CPA
' Set the target CPA to $1 / app install.
Dim biddingScheme As New TargetCpaBiddingScheme()
biddingScheme.targetCpa = New Money()
biddingScheme.targetCpa.microAmount = 1000000
biddingConfig.biddingScheme = biddingScheme
campaign.biddingStrategyConfiguration = biddingConfig
' Set the campaign's budget.
campaign.budget = New Budget()
campaign.budget.budgetId = CreateBudget(user).budgetId
' Optional: Set the start date.
campaign.startDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd")
' Optional: Set the end date.
campaign.endDate = DateTime.Now.AddYears(1).ToString("yyyyMMdd")
' Set the campaign's assets and ad text ideas. These values will be used to
' generate ads.
Dim universalAppSetting As New UniversalAppCampaignSetting()
universalAppSetting.appId = "com.labpixies.colordrips"
universalAppSetting.appVendor = MobileApplicationVendor.VENDOR_GOOGLE_MARKET
universalAppSetting.description1 = "A cool puzzle game"
universalAppSetting.description2 = "Remove connected blocks"
universalAppSetting.description3 = "3 difficulty levels"
universalAppSetting.description4 = "4 colorful fun skins"
' Optional: You can set up to 20 image assets for your campaign.
' See UploadImage.cs for an example on how to upload images.
'
' universalAppSetting.imageMediaIds = new long[] { INSERT_IMAGE_MEDIA_ID_HERE };
' Optimize this campaign for getting new users for your app.
universalAppSetting.universalAppBiddingStrategyGoalType =
UniversalAppBiddingStrategyGoalType.OPTIMIZE_FOR_INSTALL_CONVERSION_VOLUME
' Optional: If you select the OPTIMIZE_FOR_IN_APP_CONVERSION_VOLUME goal
' type, then also specify your in-app conversion types so AdWords can
' focus your campaign on people who are most likely to complete the
' corresponding in-app actions.
' Conversion type IDs can be retrieved using ConversionTrackerService.get.
'
' campaign.selectiveOptimization = new SelectiveOptimization();
' campaign.selectiveOptimization.conversionTypeIds =
' new long[] { INSERT_CONVERSION_TYPE_ID_1_HERE, INSERT_CONVERSION_TYPE_ID_2_HERE };
' Optional: Set the campaign settings for Advanced location options.
Dim geoSetting As New GeoTargetTypeSetting()
geoSetting.positiveGeoTargetType =
GeoTargetTypeSettingPositiveGeoTargetType.LOCATION_OF_PRESENCE
geoSetting.negativeGeoTargetType =
GeoTargetTypeSettingNegativeGeoTargetType.DONT_CARE
campaign.settings = New Setting() {universalAppSetting, geoSetting}
' Create the operation.
Dim operation As New CampaignOperation()
operation.operator = [Operator].ADD
operation.operand = campaign
Try
' Add the campaign.
Dim retVal As CampaignReturnValue = campaignService.mutate(
New CampaignOperation() {operation})
' Display the results.
If Not (retVal Is Nothing) AndAlso Not (retVal.value Is Nothing) Then
For Each newCampaign As Campaign In retVal.value
Console.WriteLine("Universal app campaign with name = '{0}' and id = '{1}' " +
"was added.", newCampaign.name, newCampaign.id)
' Optional: Set the campaign's location and language targeting. No other targeting
' criteria can be used for universal app campaigns.
SetCampaignTargetingCriteria(user, newCampaign)
Next
Else
Console.WriteLine("No universal app campaigns were added.")
End If
Catch e As Exception
Throw New System.ApplicationException("Failed to add universal app campaigns.", e)
End Try
End Using
End Sub
''' <summary>
''' Creates the budget for the campaign.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <returns>The budget.</returns>
Private Shared Function CreateBudget(ByVal user As AdWordsUser) As Budget
Using budgetService As BudgetService = CType(user.GetService(
AdWordsService.v201806.BudgetService), BudgetService)
' Create the campaign budget.
Dim budget As New Budget()
budget.name = "Interplanetary Cruise App Budget #" & ExampleUtilities.GetRandomString()
budget.deliveryMethod = BudgetBudgetDeliveryMethod.STANDARD
budget.amount = New Money()
budget.amount.microAmount = 5000000
' Universal app campaigns don't support shared budgets.
budget.isExplicitlyShared = False
Dim budgetOperation As New BudgetOperation()
budgetOperation.operator = [Operator].ADD
budgetOperation.operand = budget
Dim budgetRetval As BudgetReturnValue = budgetService.mutate(
New BudgetOperation() {budgetOperation})
Dim newBudget As Budget = budgetRetval.value(0)
Console.WriteLine("Budget with ID = '{0}' and name = '{1}' was created.",
newBudget.budgetId, newBudget.name)
Return newBudget
End Using
End Function
''' <summary>
''' Sets the campaign's targeting criteria.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="campaign">The campaign for which targeting criteria is
''' created.</param>
Private Shared Sub SetCampaignTargetingCriteria(ByVal user As AdWordsUser,
ByVal campaign As Campaign)
Using campaignCriterionService As CampaignCriterionService = CType(user.GetService(
AdWordsService.v201806.CampaignCriterionService), CampaignCriterionService)
' Create locations. The IDs can be found in the documentation or
' retrieved with the LocationCriterionService.
Dim california As New Location()
california.id = 21137L
Dim mexico As New Location()
mexico.id = 2484L
' Create languages. The IDs can be found in the documentation or
' retrieved with the ConstantDataService.
Dim english As New Language()
english.id = 1000L
Dim spanish As New Language()
spanish.id = 1003L
Dim criteria As Criterion() = {california, mexico, english, spanish}
' Create operations to add each of the criteria above.
Dim operations As New List(Of CampaignCriterionOperation)()
For Each criterion As Criterion In criteria
Dim campaignCriterion As New CampaignCriterion
campaignCriterion.campaignId = campaign.id
campaignCriterion.criterion = criterion
Dim operation As New CampaignCriterionOperation()
operation.operand = campaignCriterion
operation.operator = [Operator].ADD
operations.Add(operation)
Next
' Set the campaign targets.
Dim retVal As CampaignCriterionReturnValue = campaignCriterionService.mutate(
operations.ToArray())
If Not (retVal Is Nothing) AndAlso Not (retVal.value Is Nothing) Then
' Display the added campaign targets.
For Each criterion As CampaignCriterion In retVal.value
Console.WriteLine("Campaign criteria of type '{0}' and id '{1}' was added.",
criterion.criterion.CriterionType, criterion.criterion.id)
Next
End If
End Using
End Sub
End Class
End Namespace
Create a negative broad match keywords list and attach it to a campaign
' Copyright 2018 Google LLC
'
' Licensed under the Apache License, Version 2.0 (the "License")
' you may not use this file except in compliance with the License.
' You may obtain a copy of the License at
'
' http:'www.apache.org/licenses/LICENSE-2.0
'
' Unless required by applicable law or agreed to in writing, software
' distributed under the License is distributed on an "AS IS" BASIS,
' WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
' See the License for the specific language governing permissions and
' limitations under the License.
Imports Google.Api.Ads.AdWords.Lib
Imports Google.Api.Ads.AdWords.v201806
Namespace Google.Api.Ads.AdWords.Examples.VB.v201806
''' <summary>
''' This code example creates a shared keyword list, adds keywords to the list
''' and attaches it to an existing campaign. To get the list of campaigns,
''' run GetCampaigns.vb.
''' </summary>
Public Class CreateAndAttachSharedKeywordSet
Inherits ExampleBase
''' <summary>
''' Main method, to run this code example as a standalone application.
''' </summary>
''' <param name="args">The command line arguments.</param>
Public Shared Sub Main(ByVal args As String())
Dim codeExample As New CreateAndAttachSharedKeywordSet
Console.WriteLine(codeExample.Description)
Try
Dim campaignId As Long = Long.Parse("INSERT_CAMPAIGN_ID_HERE")
codeExample.Run(New AdWordsUser(), campaignId)
Catch e As Exception
Console.WriteLine("An exception occurred while running this code example. {0}",
ExampleUtilities.FormatException(e))
End Try
End Sub
''' <summary>
''' Returns a description about the code example.
''' </summary>
Public Overrides ReadOnly Property Description() As String
Get
Return "This code example creates a shared keyword list, adds keywords to the list" &
"and attaches it to an existing campaign. To get the list of campaigns, run " &
"GetCampaigns.vb."
End Get
End Property
''' <summary>
''' Runs the code example.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="campaignId">Id of the campaign to which keywords are added.</param>
Public Sub Run(ByVal user As AdWordsUser, ByVal campaignId As Long)
Try
' Create a shared set.
Dim sharedSet As SharedSet = CreateSharedKeywordSet(user)
Console.WriteLine("Shared set with id = {0}, name = {1}, type = {2}, status = {3} " &
"was created.", sharedSet.sharedSetId, sharedSet.name, sharedSet.type,
sharedSet.status)
' Add new keywords to the shared set.
Dim keywordTexts As String() = New String() {"mars cruise", "mars hotels"}
Dim sharedCriteria As SharedCriterion() = AddKeywordsToSharedSet(user,
sharedSet.sharedSetId, keywordTexts)
For Each sharedCriterion As SharedCriterion In sharedCriteria
Dim keyword As Keyword = DirectCast(sharedCriterion.criterion, Keyword)
Console.WriteLine("Added keyword with id = {0}, text = {1}, matchtype = {2} to " &
"shared set with id = {3}.", keyword.id, keyword.text, keyword.matchType,
sharedSet.sharedSetId)
Next
' Attach the shared set to the campaign.
Dim attachedSharedSet As CampaignSharedSet = AttachSharedSetToCampaign(user, campaignId,
sharedSet.sharedSetId)
Console.WriteLine("Attached shared set with id = {0} to campaign id {1}.",
attachedSharedSet.sharedSetId, attachedSharedSet.campaignId)
Catch e As Exception
Throw New System.ApplicationException("Failed to create shared keyword set and attach " &
"it to a campaign.", e)
End Try
End Sub
''' <summary>
''' Create a shared keyword set.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <returns>The shared set.</returns>
Public Function CreateSharedKeywordSet(ByVal user As AdWordsUser) As SharedSet
Using sharedSetService As SharedSetService = DirectCast(user.GetService(
AdWordsService.v201806.SharedSetService), SharedSetService)
Dim operation As New SharedSetOperation()
operation.operator = [Operator].ADD
Dim sharedSet As New SharedSet()
sharedSet.name = "API Negative keyword list - " & ExampleUtilities.GetRandomString()
sharedSet.type = SharedSetType.NEGATIVE_KEYWORDS
operation.operand = sharedSet
Dim retval As SharedSetReturnValue = sharedSetService.mutate(
New SharedSetOperation() {operation})
Return retval.value(0)
End Using
End Function
''' <summary>
''' Adds a set of keywords to a shared set.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="sharedSetId">The shared set id.</param>
''' <param name="keywordTexts">The keywords to be added to the shared set.</param>
''' <returns>The newly added set of shared criteria.</returns>
Public Function AddKeywordsToSharedSet(ByVal user As AdWordsUser, ByVal sharedSetId As Long,
ByVal keywordTexts As String()) As SharedCriterion()
Using sharedSetService As SharedCriterionService = DirectCast(user.GetService(
AdWordsService.v201806.SharedCriterionService), SharedCriterionService)
Dim operations As New List(Of SharedCriterionOperation)
For Each keywordText As String In keywordTexts
Dim keyword As New Keyword()
keyword.text = keywordText
keyword.matchType = KeywordMatchType.BROAD
Dim sharedCriterion As New SharedCriterion()
sharedCriterion.criterion = keyword
sharedCriterion.negative = True
sharedCriterion.sharedSetId = sharedSetId
Dim operation As New SharedCriterionOperation()
operation.operator = [Operator].ADD
operation.operand = sharedCriterion
operations.Add(operation)
Next
Dim retval As SharedCriterionReturnValue = sharedSetService.mutate(operations.ToArray())
Return retval.value
End Using
End Function
''' <summary>
''' Attaches a shared set to a campaign.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="campaignId">The campaign id.</param>
''' <param name="sharedSetId">The shared set id.</param>
''' <returns>A CampaignSharedSet object that represents a binding between
''' the specified campaign and the shared set.</returns>
Public Function AttachSharedSetToCampaign(ByVal user As AdWordsUser,
ByVal campaignId As Long, ByVal sharedSetId As Long) As CampaignSharedSet
Using campaignSharedSetService As CampaignSharedSetService = DirectCast(user.GetService(
AdWordsService.v201806.CampaignSharedSetService), CampaignSharedSetService)
Dim campaignSharedSet As New CampaignSharedSet()
campaignSharedSet.campaignId = campaignId
campaignSharedSet.sharedSetId = sharedSetId
Dim operation As New CampaignSharedSetOperation()
operation.operator = [Operator].ADD
operation.operand = campaignSharedSet
Dim retval As CampaignSharedSetReturnValue = campaignSharedSetService.mutate(
New CampaignSharedSetOperation() {operation})
Return retval.value(0)
End Using
End Function
End Class
End Namespace
Find and remove shared sets and shared set criteria
' Copyright 2018 Google LLC
'
' Licensed under the Apache License, Version 2.0 (the "License")
' you may not use this file except in compliance with the License.
' You may obtain a copy of the License at
'
' http:'www.apache.org/licenses/LICENSE-2.0
'
' Unless required by applicable law or agreed to in writing, software
' distributed under the License is distributed on an "AS IS" BASIS,
' WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
' See the License for the specific language governing permissions and
' limitations under the License.
Imports Google.Api.Ads.AdWords.Lib
Imports Google.Api.Ads.AdWords.v201806
Namespace Google.Api.Ads.AdWords.Examples.VB.v201806
''' <summary>
''' This code example demonstrates how to find and remove shared sets and
''' shared set criteria.
'''
''' </summary>
Public Class FindAndRemoveCriteriaFromSharedSet
Inherits ExampleBase
''' <summary>
''' Main method, to run this code example as a standalone application.
''' </summary>
''' <param name="args">The command line arguments.</param>
Public Shared Sub Main(ByVal args As String())
Dim codeExample As New FindAndRemoveCriteriaFromSharedSet
Console.WriteLine(codeExample.Description)
Try
Dim campaignId As Long = Long.Parse("INSERT_CAMPAIGN_ID_HERE")
codeExample.Run(New AdWordsUser(), campaignId)
Catch e As Exception
Console.WriteLine("An exception occurred while running this code example. {0}",
ExampleUtilities.FormatException(e))
End Try
End Sub
''' <summary>
''' Returns a description about the code example.
''' </summary>
Public Overrides ReadOnly Property Description() As String
Get
Return "This code example demonstrates how to find and remove shared sets and shared " &
"set criteria."
End Get
End Property
''' <summary>
''' Runs the code example.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="campaignId">Id of the campaign to which keywords are removed.</param>
Public Sub Run(ByVal user As AdWordsUser, ByVal campaignId As Long)
' Get the list of shared sets that are attached to the campaign.
Dim sharedSetIds As List(Of String) = GetSharedSetIds(user, campaignId)
' Get the shared criteria in those shared sets.
Dim sharedCriteria As List(Of SharedCriterion) = GetSharedCriteria(user, sharedSetIds)
' Remove the shared criteria from the shared sets.
RemoveSharedCriteria(user, sharedCriteria)
End Sub
''' <summary>
''' Gets the shared set IDs associated with a campaign.
''' </summary>
''' <param name="user">The user that owns the campaign.</param>
''' <param name="campaignId">The campaign identifier.</param>
''' <returns>The list of shared set IDs associated with the campaign.</returns>
Private Function GetSharedSetIds(ByVal user As AdWordsUser, ByVal campaignId As Long) _
As List(Of String)
Using campaignSharedSetService As CampaignSharedSetService = DirectCast(user.GetService(
AdWordsService.v201806.CampaignSharedSetService), CampaignSharedSetService)
Dim selector As New Selector()
selector.fields = New String() {
CampaignSharedSet.Fields.SharedSetId,
CampaignSharedSet.Fields.CampaignId,
CampaignSharedSet.Fields.SharedSetName,
CampaignSharedSet.Fields.SharedSetType
}
selector.predicates = New Predicate() {
Predicate.Equals(CampaignSharedSet.Fields.CampaignId, campaignId),
Predicate.In(CampaignSharedSet.Fields.SharedSetType,
New String() {SharedSetType.NEGATIVE_KEYWORDS.ToString()})
}
selector.paging = Paging.Default
Dim sharedSetIds As New List(Of String)
Dim page As New CampaignSharedSetPage()
Try
Do
' Get the campaigns.
page = campaignSharedSetService.get(selector)
' Display the results.
If (Not page Is Nothing) AndAlso (Not page.entries Is Nothing) Then
Dim i As Integer = selector.paging.startIndex
For Each campaignSharedSet As CampaignSharedSet In page.entries
sharedSetIds.Add(campaignSharedSet.sharedSetId.ToString())
Console.WriteLine("{0}) Campaign shared set ID {1} and name '{2}' found for " &
"campaign ID {3}.\n", i + 1, campaignSharedSet.sharedSetId,
campaignSharedSet.sharedSetName, campaignSharedSet.campaignId)
i = i + 1
Next
End If
selector.paging.IncreaseOffset()
Loop While (selector.paging.startIndex < page.totalNumEntries)
Return sharedSetIds
Catch e As Exception
Throw New Exception("Failed to get shared set ids for campaign.", e)
End Try
End Using
End Function
''' <summary>
''' Gets the shared criteria in a shared set.
''' </summary>
''' <param name="user">The user that owns the shared set.</param>
''' <param name="sharedSetIds">The shared criteria IDs.</param>
''' <returns>The list of shared criteria.</returns>
Private Function GetSharedCriteria(ByVal user As AdWordsUser, ByVal sharedSetIds As _
List(Of String)) As List(Of SharedCriterion)
Using sharedCriterionService As SharedCriterionService = DirectCast(user.GetService(
AdWordsService.v201806.SharedCriterionService), SharedCriterionService)
Dim selector As New Selector()
selector.fields = New String() {
SharedSet.Fields.SharedSetId, Criterion.Fields.Id, Keyword.Fields.KeywordText,
Keyword.Fields.KeywordMatchType, Placement.Fields.PlacementUrl
}
selector.predicates = New Predicate() {
Predicate.In(SharedSet.Fields.SharedSetId, sharedSetIds)
}
selector.paging = Paging.Default
Dim sharedCriteria As New List(Of SharedCriterion)
Dim page As New SharedCriterionPage()
Try
Do
' Get the criteria.
page = sharedCriterionService.get(selector)
' Display the results.
If (Not page Is Nothing) AndAlso (Not page.entries Is Nothing) Then
Dim i As Integer = selector.paging.startIndex
For Each sharedCriterion As SharedCriterion In page.entries
Select Case sharedCriterion.criterion.type
Case CriterionType.KEYWORD
Dim keyword As Keyword = DirectCast(sharedCriterion.criterion, Keyword)
Console.WriteLine("Shared negative keyword with ID {0} and text '{1}' was " &
"found.", keyword.id, keyword.text)
Exit Select
Case CriterionType.PLACEMENT
Dim placement As Placement = DirectCast(sharedCriterion.criterion, Placement)
Console.WriteLine("{0}) Shared negative placement with ID {1} and URL '{2}' " &
"was found.", i + 1, placement.id, placement.url)
Exit Select
Case Else
Console.WriteLine("{0}) Shared criteria with ID {1} was found.",
i + 1, sharedCriterion.criterion.id)
End Select
i = i + 1
sharedCriteria.Add(sharedCriterion)
Next
End If
selector.paging.IncreaseOffset()
Loop While (selector.paging.startIndex < page.totalNumEntries)
Return sharedCriteria
Catch e As Exception
Throw New Exception("Failed to get shared criteria.", e)
End Try
End Using
End Function
''' <summary>
''' Removes a list of shared criteria.
''' </summary>
''' <param name="user">The user that owns the shared criteria.</param>
''' <param name="sharedCriteria">The list shared criteria to be removed.</param>
Private Sub RemoveSharedCriteria(ByVal user As AdWordsUser, ByVal sharedCriteria _
As List(Of SharedCriterion))
If sharedCriteria.Count = 0 Then
Console.WriteLine("No shared criteria to remove.")
Return
End If
Using sharedCriterionService As SharedCriterionService = DirectCast(user.GetService(
AdWordsService.v201806.SharedCriterionService), SharedCriterionService)
Dim operations As New List(Of SharedCriterionOperation)
For Each sharedCriterion As SharedCriterion In sharedCriteria
Dim operation As New SharedCriterionOperation()
operation.operator = [Operator].REMOVE
Dim tempSharedCriterion As New SharedCriterion()
tempSharedCriterion.sharedSetId = sharedCriterion.sharedSetId
tempSharedCriterion.criterion = New Criterion()
tempSharedCriterion.criterion.id = sharedCriterion.criterion.id
operation.operand = tempSharedCriterion
operations.Add(operation)
Next
Try
Dim sharedCriterionReturnValue As SharedCriterionReturnValue =
sharedCriterionService.mutate(operations.ToArray())
For Each removedCriterion As SharedCriterion In sharedCriterionReturnValue.value
Console.WriteLine("Shared criterion ID {0} was successfully removed from shared " &
"set ID {1}.", removedCriterion.criterion.id, removedCriterion.sharedSetId)
Next
Catch e As Exception
Throw New Exception("Failed to remove shared criteria.", e)
End Try
End Using
End Sub
End Class
End Namespace
Get ad group level bid modifiers
' Copyright 2018 Google LLC
'
' Licensed under the Apache License, Version 2.0 (the "License");
' you may not use this file except in compliance with the License.
' You may obtain a copy of the License at
'
' http://www.apache.org/licenses/LICENSE-2.0
'
' Unless required by applicable law or agreed to in writing, software
' distributed under the License is distributed on an "AS IS" BASIS,
' WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
' See the License for the specific language governing permissions and
' limitations under the License.
Imports Google.Api.Ads.AdWords.Lib
Imports Google.Api.Ads.AdWords.v201806
Namespace Google.Api.Ads.AdWords.Examples.VB.v201806
''' <summary>
''' This code example illustrates how to retrieve ad group level mobile bid
''' modifiers for a campaign.
'''
''' AdGroupBidModifierService.get
''' </summary>
Public Class GetAdGroupBidModifiers
Inherits ExampleBase
''' <summary>
''' Main method, to run this code example as a standalone application.
''' </summary>
''' <param name="args">The command line arguments.</param>
Public Shared Sub Main(ByVal args As String())
Dim codeExample As New GetAdGroupBidModifiers
Console.WriteLine(codeExample.Description)
Try
Dim campaignId As Long = Long.Parse("INSERT_CAMPAIGN_ID_HERE")
codeExample.Run(New AdWordsUser, campaignId)
Catch e As Exception
Console.WriteLine("An exception occurred while running this code example. {0}",
ExampleUtilities.FormatException(e))
End Try
End Sub
''' <summary>
''' Returns a description about the code example.
''' </summary>
Public Overrides ReadOnly Property Description() As String
Get
Return "This code example illustrates how to retrieve ad group level mobile bid" &
" modifiers for a campaign."
End Get
End Property
''' <summary>
''' Runs the code example.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="campaignId">Id of the campaign for which adgroup bid
''' modifiers are retrieved.</param>
Public Sub Run(ByVal user As AdWordsUser, ByVal campaignId As Long)
' Get the AdGroupBidModifierService.
Using adGroupBidModifierService As AdGroupBidModifierService = CType(user.GetService(
AdWordsService.v201806.AdGroupBidModifierService), AdGroupBidModifierService)
' Get all ad group bid modifiers for the campaign.
Dim selector As New Selector()
selector.fields = New String() {
AdGroupBidModifier.Fields.CampaignId, AdGroupBidModifier.Fields.AdGroupId,
AdGroupBidModifier.Fields.BidModifier, AdGroupBidModifier.Fields.BidModifierSource,
Criterion.Fields.CriteriaType, Criterion.Fields.Id
}
Dim predicate As New Predicate()
predicate.field = "CampaignId"
predicate.[operator] = PredicateOperator.EQUALS
predicate.values = New String() {campaignId.ToString()}
selector.predicates = New Predicate() {
Predicate.Equals(AdGroupBidModifier.Fields.CampaignId, campaignId)
}
selector.paging = Paging.Default
Dim page As New AdGroupBidModifierPage()
Try
Do
' Get the ad group bids.
page = adGroupBidModifierService.get(selector)
' Display the results.
If (Not page Is Nothing) AndAlso (Not page.entries Is Nothing) Then
Dim i As Integer = selector.paging.startIndex
For Each adGroupBidModifier As AdGroupBidModifier In page.entries
Dim bidModifier As String = ""
If adGroupBidModifier.bidModifierSpecified Then
bidModifier = adGroupBidModifier.bidModifier.ToString()
Else
bidModifier = "UNSET"
End If
Console.WriteLine("{0}) Campaign ID {1}, AdGroup ID {2}, Criterion ID {3} has " &
"ad group level modifier: {4}, source = {5}.",
i + 1, adGroupBidModifier.campaignId,
adGroupBidModifier.adGroupId, adGroupBidModifier.criterion.id,
bidModifier, adGroupBidModifier.bidModifierSource)
i = i + 1
Next
End If
selector.paging.IncreaseOffset()
Loop While selector.paging.startIndex < page.totalNumEntries
Console.WriteLine("Number of adgroup bid modifiers found: {0}", page.totalNumEntries)
Catch e As Exception
Throw New System.ApplicationException("Failed to retrieve adgroup bid modifiers.", e)
End Try
End Using
End Sub
End Class
End Namespace
Add a portfolio bidding strategy to a campaign
' Copyright 2018 Google LLC
'
' Licensed under the Apache License, Version 2.0 (the "License")
' you may not use this file except in compliance with the License.
' You may obtain a copy of the License at
'
' http:'www.apache.org/licenses/LICENSE-2.0
'
' Unless required by applicable law or agreed to in writing, software
' distributed under the License is distributed on an "AS IS" BASIS,
' WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
' See the License for the specific language governing permissions and
' limitations under the License.
Imports Google.Api.Ads.AdWords.Lib
Imports Google.Api.Ads.AdWords.v201806
Imports System
Imports System.Collections.Generic
Imports System.IO
Namespace Google.Api.Ads.AdWords.Examples.VB.v201806
''' <summary>
''' This code example adds a portfolio bidding strategy and uses it to
''' construct a campaign.
''' </summary>
Public Class UsePortfolioBiddingStrategy
Inherits ExampleBase
''' <summary>
''' Main method, to run this code example as a standalone application.
''' </summary>
''' <param name="args">The command line arguments.</param>
Public Shared Sub Main(ByVal args As String())
Dim codeExample As New UsePortfolioBiddingStrategy
Console.WriteLine(codeExample.Description)
Try
codeExample.Run(New AdWordsUser)
Catch e As Exception
Console.WriteLine("An exception occurred while running this code example. {0}", _
ExampleUtilities.FormatException(e))
End Try
End Sub
''' <summary>
''' Returns a description about the code example.
''' </summary>
Public Overrides ReadOnly Property Description() As String
Get
Return "This code example adds a portfolio bidding strategy and uses it to construct " & _
"a campaign."
End Get
End Property
''' <summary>
''' Runs the code example.
''' </summary>
''' <param name="user">The AdWords user.</param>
Public Sub Run(ByVal user As AdWordsUser)
Dim biddingStrategyName As String = "Maximize Clicks " & ExampleUtilities.GetRandomString()
Dim bidCeiling As Long = 2000000
Dim spendTarget As Long = 20000000
Dim budgetName As String = "Shared Interplanetary Budget #" & _
ExampleUtilities.GetRandomString()
Dim budgetAmount As Long = 30000000
Dim campaignName As String = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString()
Try
Dim portfolioBiddingStrategy As SharedBiddingStrategy = CreateBiddingStrategy(user,
biddingStrategyName, bidCeiling, spendTarget)
Console.WriteLine("Portfolio bidding strategy with name '{0}' and ID {1} of type {2} " & _
"was created.", portfolioBiddingStrategy.name, portfolioBiddingStrategy.id, _
portfolioBiddingStrategy.biddingScheme.BiddingSchemeType)
Dim sharedBudget As Budget = CreateSharedBudget(user, budgetName, budgetAmount)
Dim newCampaign As Campaign = CreateCampaignWithBiddingStrategy(user,
campaignName, portfolioBiddingStrategy.id, sharedBudget.budgetId)
Console.WriteLine("Campaign with name '{0}', ID {1} and bidding scheme ID {2} was " & _
"created.", newCampaign.name, newCampaign.id, _
newCampaign.biddingStrategyConfiguration.biddingStrategyId)
Catch e As Exception
Throw New System.ApplicationException("Failed to create campaign that uses portfolio " & _
"bidding strategy.", e)
End Try
End Sub
''' <summary>
''' Creates the portfolio bidding strategy.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="name">The bidding strategy name.</param>
''' <param name="bidCeiling">The bid ceiling.</param>
''' <param name="spendTarget">The spend target.</param>
''' <returns>The bidding strategy object.</returns>
Private Function CreateBiddingStrategy(ByVal user As AdWordsUser,
ByVal name As String, ByVal bidCeiling As Long, ByVal spendTarget As Long) _
As SharedBiddingStrategy
Using biddingStrategyService As BiddingStrategyService = CType(user.GetService(
AdWordsService.v201806.BiddingStrategyService), BiddingStrategyService)
' Create a portfolio bidding strategy.
Dim portfolioBiddingStrategy As New SharedBiddingStrategy()
portfolioBiddingStrategy.name = name
Dim biddingScheme As New TargetSpendBiddingScheme()
' Optionally set additional bidding scheme parameters.
biddingScheme.bidCeiling = New Money()
biddingScheme.bidCeiling.microAmount = bidCeiling
biddingScheme.spendTarget = New Money()
biddingScheme.spendTarget.microAmount = spendTarget
portfolioBiddingStrategy.biddingScheme = biddingScheme
' Create operation.
Dim operation As New BiddingStrategyOperation()
operation.operator = [Operator].ADD
operation.operand = portfolioBiddingStrategy
Return biddingStrategyService.mutate(New BiddingStrategyOperation() {operation}).value(0)
End Using
End Function
''' <summary>
''' Creates an explicit budget to be used only to create the Campaign.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="name">The budget name.</param>
''' <param name="amount">The budget amount.</param>
''' <returns>The budget object.</returns>
Private Function CreateSharedBudget(ByVal user As AdWordsUser,
ByVal name As String, ByVal amount As Long) As Budget
Using budgetService As BudgetService = CType(user.GetService(
AdWordsService.v201806.BudgetService), BudgetService)
' Create a shared budget
Dim budget As New Budget()
budget.name = name
budget.amount = New Money()
budget.amount.microAmount = amount
budget.deliveryMethod = BudgetBudgetDeliveryMethod.STANDARD
budget.isExplicitlyShared = True
' Create operation.
Dim operation As New BudgetOperation()
operation.operand = budget
operation.operator = [Operator].ADD
' Make the mutate request.
Return budgetService.mutate(New BudgetOperation() {operation}).value(0)
End Using
End Function
''' <summary>
''' Creates the campaign with a portfolio bidding strategy.
''' </summary>
''' <param name="user">The AdWords user.</param>
''' <param name="name">The campaign name.</param>
''' <param name="biddingStrategyId">The bidding strategy id.</param>
''' <param name="sharedBudgetId">The shared budget id.</param>
''' <returns>The campaign object.</returns>
Private Function CreateCampaignWithBiddingStrategy(ByVal user As AdWordsUser,
ByVal name As String, ByVal biddingStrategyId As Long, ByVal sharedBudgetId As Long) _
As Campaign
Using campaignService As CampaignService = CType(user.GetService(
AdWordsService.v201806.CampaignService), CampaignService)
' Create campaign.
Dim campaign As New Campaign()
campaign.name = name
campaign.advertisingChannelType = AdvertisingChannelType.SEARCH
' Recommendation: Set the campaign to PAUSED when creating it to prevent
' the ads from immediately serving. Set to ENABLED once you've added
' targeting and the ads are ready to serve.
campaign.status = CampaignStatus.PAUSED
' Set the budget.
campaign.budget = New Budget()
campaign.budget.budgetId = sharedBudgetId
' Set bidding strategy (required).
Dim biddingStrategyConfiguration As New BiddingStrategyConfiguration()
biddingStrategyConfiguration.biddingStrategyId = biddingStrategyId
campaign.biddingStrategyConfiguration = biddingStrategyConfiguration
' Set network targeting (recommended).
Dim networkSetting As New NetworkSetting()
networkSetting.targetGoogleSearch = True
networkSetting.targetSearchNetwork = True
networkSetting.targetContentNetwork = True
campaign.networkSetting = networkSetting
' Create operation.
Dim operation As New CampaignOperation()
operation.operand = campaign
operation.operator = [Operator].ADD
Return campaignService.mutate(New CampaignOperation() {operation}).value(0)
End Using
End Function
End Class
End Namespace
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