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The Google Ads API is the programmatic interface to Google Ads, used for managing large or
complex Google Ads accounts and campaigns. You can build software that manages
accounts from the customer level down to the keyword level. Some typical use
cases include:
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-09-03 UTC."],[[["\u003cp\u003eThe Google Ads API allows programmatic management of Google Ads accounts, enabling automation and control over various aspects like campaigns and keywords.\u003c/p\u003e\n"],["\u003cp\u003eCommon use cases include automated account tasks, generating custom reports, adjusting ads based on inventory, and managing Smart Bidding strategies.\u003c/p\u003e\n"]]],[],null,["# Overview\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e\n\nThe Google Ads API is the programmatic interface to Google Ads, used for managing large or\ncomplex Google Ads accounts and campaigns. You can build software that manages\naccounts from the customer level down to the keyword level. Some typical use\ncases include:\n\n- Automated account management\n- Custom reporting\n- Ad management based on inventory\n- Manage Smart Bidding strategies\n\n[Get Started](/google-ads/api/docs/get-started/introduction)"]]
